Creative Portfolio - Farah Zhafirah Yasmin

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Creative Portfolio

Have experience designing creative content for social media posting, booklet, and copywriting. Skilled and have experience in planning, managing, and developing project & marketing plans. I'm interested in the marketing area, especially Project and Marketing roles. Also, Interested in social issues, community, and lifestyle trends. I will never stop learning and growing; I am taking future chances and opportunities. Contact Me

Education

MAN 2 Jakarta

Science class

- Active participate in Karya Ilmiah extracurricular

Universitas Trisakti

Economy and Business Faculty

Undergraduate Management Student GPA GPA 3.61/4

Planning to take Marketing Management as a concentration

Actively participates in more than 10+ campus events, such as webinars and skills training workshops

Active participation in campus UKM

Marketing Intern - Campaign.com x Kampus Merdeka MSIB

August 2022 - January 2023

Along with my five-month journey as Marketing Intern at Campaign com I am attending four volunteer events that help to introduce, promote, and increase Campaign #ForChange app, users. Success conducted a team project that created a strategy to increase 1600+ new downloaders for the Campaign app.

- Collecting quantitative and qualitative data

- Perform market analysis and research

- Synergy with related division

- Preparing and distributing marketing materials

- Managing and updating company database and customer relationship management systems (CRM)

- Marketing event management

WHAT I WORKED & LEARNED

ChampSupportCatProject-MarketingStrategy toIncreasingCampaign#ForChangeDownloader

ChampSupportCatisacollaborationprojectwith @KucingUGM Strategyintheformofacampaign that helps stray cats Participants who already download Campaign #ForChange app have the opportunitytowinprizegiveawaysanddonateto straycats

TotalDownloader:112(Rp3705/Downloader)

TotalCost:Rp415000

SuccessMarketingStrategy

Publication through collaboration posts in Campaignid & KucingUGM Instagram alsomediapartnersposting

Likes:3200+

Comments:45+

UploadingInstagramReels Contentas a marketingstrategyinpersonalaccount

Viewers:3200+

Likes:240+

Comments:5+

UploadingTiktokContentasamarketing strategy in persona account With the tota amount:

Viewers:3300+

Likes:140+

Comments:14+ VideoSaved:12

HappyVolunteerWithChampProject-MarketingStrategy toIncreasingCampaign#ForChangeDownloader

HappyVolunteerWithChampisstrategyinthe form of a Digital Volunteer of RuangPeduli Campaign Participants who already download Campaign#ForChangeapphavetheopportunity towinprizegiveawaysanddonatetostraycats

TotalDownloader:1500+(Rp493,00/Downloader)

TotalCost:Rp740000

SuccessMarketingStrategy

Publication through collaboration postsinCampaignid also 5+ meda partnerspostng

Likes:1600+ Comments:70+

Upoadng Tiktok Content as a marketingstrategyinpersonalaccount

Viewers:7400+

Likes:481+

Comments:10+ VideoSaved 186+

Twibbon upload for partcipation requirements Hepincreaseparticipaton through a partcipant personal account approach

Previous Internship P

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WHAT I WORKED & LEARNED

IndividualProject#InternAtCampaignas

BrandingStrategy

-Contentcreationandmaking

-Creativity

-Videoediting

-Personalbranding

Viewers:1300+

Likes:110+

Comments:20+

VideoSaved:15+

GroupProject-CollaborationEvent

It consists of 7 people that gather to promote Social Fair Day Event to universities and the community Social Fair Day is an event to introduce social activity to a member of the community anduniversity Weapproachandpitchto potentialcollaborators

InitialMeetingwithCollabolators:3

Compact2.0Project

-Eventmanagement

-Synergyandteamwork

-Researchanddocumentthings

-Pitchingwithcollabolators

approachingpotentalnewdownloaderusers Vivo#HotelForPlayEvent IntroducingCampaign#ForChangeappand approachingpotentialnewdownloaderusers CareerXCompanyVisit&InternshpExpoby UniverstasIndonesia Introducing nternshpAtCampaigncomProgramto UniversitasIndonesia students BinusInnovationCamp-FedTriptoCommunity BeingabuddyofBnusstudents,andaccompaniedthemon afieldtrptothesocalcommunity,didobservaton, research branstorming andpresentation andmade innovativesoutionsforthecommunity
VolunteeringOfflineEvent EathinkMarketFestival2022 IntroducingCampagn#ForChangeappand

Experience

Public Relations Manager AIESEC in Trisakti

February 2022 - February 2023

Leading team consists of 2 people

Success supervising, positioning, promoting, and executing two virtual and one physical brand activation event that participated by 650+ delegates

Success in conducting the first AIESEC in Trisakti Brand Ambassador Program as a marketing strategy.

Conducting a Brand Ambassador Program that graduate ten satisfied BA of AIESEC in Trisakti

Maintaining marketing & sales funnel alignment synergy with the Product department

Maintaining university relations

Customer Relations Staff AIESEC in Trisakti

January 2021 - January 2022

Executing team standards

Lead nurturing Management

EP Approval Process Tracking

EPM

Preparation & Realization tracking

Lead Nurturing Package adjustment to current context

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Head of Design and Media Trisakti Marketing Club

August 2022 - Present

Led 10+ members of the design and media division

Handling social media TMC (@tmc.trisakti)

Identification of news, trends, and information and create a content planner for TMC branding

Success creates educational content for TMC Instagram feeds

Success planning and being a Moderator in one of the TMC's event

One of Social Media Content Posting Design by Me

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Documentation and Publication Division

Prepare to Enter The World of Work Webinar

Trisakti Marketing Club

May - August 2022

Documentation through the event

Create posters, certificates, and all design & media related to the event

Create D-day presentation

Publication Design by Documentation Division

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Previous Project

Youth Today 2.0

Organizing Committee Delegates Service

Type : Webinar

Participant : 109 (69% females and 31% male)

Event satisfaction rate : 10-5

March 2021 - May 2021

Job description :

Create delegates registration form Create delegates satisfaction form Prepare channel for communication with delegates

Ensure delegates satisfaction

Youphoria

: Earth Rising Organizing Committee Delegates Service

Type : 7 Day Campaign and Webinar

Participant : 140 (85% females and 15% male)

Event satisfaction rate : 10-7

July 2021 - October 2021

Job description :

Maintain satisfaction and communication with the volunteer Prepare speakers & delegates needed Create volunteer registration & satisfaction form, fill evaluation survey Prepare channel for communication with the delegates for share Campaign Content to Volunteer

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Youth Today JA Organizing Committee

Vice President Delegates Service

Type : Webinar

Participant : 150 (71% females and 18% male)

Event satisfaction rate : 10-7

July 2021 - October 2021

Job description :

Leading delegates service task

Maintain satisfaction and communication with the volunteer Prepare speakers & delegates needed Create volunteer registration & satisfaction form, fill evaluation survey

Ensure delegates to call to action

Cross-Cultural Activity Organizing Committee Program

Type : Webinar with International Relations

Partner

Participant : 143 (68% females and 32% male)

Event satisfaction rate : 10-5

February 2021 - April 2021

Job description :

Ensuring detail agenda

Map out potential speakers and partners and delegates persona

Approach potential speakers

Monitoring event running

Responsible for speaker’s and moderator’s briefing

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Youphoria 3.0 Find The Leader in YOU

Organizing Committee President

Type : Webinar

Participant : 343 (70% females and 30% male)

Event satisfaction rate : 10-5

February 2022- April 2022

Job description :

Performance management of the team Report about preparation, progress, and post event

Conduct performance review by conduct team meeting & individual meeting

Ensuring all strategy preparation

Ensuring all strategy implementation

Moderator Event by TMC

Type : Interactive Webinar

Participant :100+ 19 March 2022

Held mini games that make participant engaging with the event

Communicating with speaker through their session

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Youth Today Join AIESEC 2022 Supervisor

Type: Offline Webinar

Participant: 140+

Event satisfaction rate: 10-8

July 2022- October 2022

Success supervising and maintaining 10 people

Maintaining, planning, promoting, executing, and auditing events participated by 140+ delegates

Helping Organize Committee President during pre and post-event

Youphoria - How To Plan Youth Future Career | Supervisor

Type : Offline Partnership Webinar (AIESEC x Samsung)

Participant : 200+

Event satisfaction rate : 10-8

November 2022- January 2023

Success supervising and maintaining 20 people

Maintaining, planning, executing, and auditing events participated by 200+ delegates

Helping Organize Committee President during pre and post-event

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Trisakti Fashion Week Head of Booklet Committee

@Trisaktifashionweek event helps develop students' creativity and also promotes Indonesia SMEs

June 2021 - November 2022

Job description :

Type : Beauty & Fashion Modeling & Photography Competition

More than 30 Models that register in TFW

Leading in the overall planning, financing, and designing of booklets

Plan and be responsible for booklet shooting

Design approval and print booklets

Create and organize goodie bags

Result of Booklet Planning, Copywriting, and Executed by Booklet Team x Design Team

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Runaway Booklet Link SMEs Search Booklet Link
Modelling Contest Booklet Link
Photography Contest Booklet Link Make Up Class with Wardah Booklet TFW 21 Main Booklet

Certification, Skill and Award

CERTIFICATION

ENGLISH FOR ADULTS: HIGH INTERMEDIATE LEVEL BY LBPP LIA

Certificate Link

DIGITAL MARKETING COURSE BY KMMI

Certificate Link

DIGITAL MARKETING COURSE BY TEMPAT BELAJAR

Certificate Link

DIGITAL MARKETING COURSE BY HUBSPOT

Certificate Link

SKILL

SOFT SKILL

Marketing

Project Management

Leadership Design

Creativity

Problem-solving, Communication

Indonesia (Native)

Teamwork

Time management, Ability to work with tight deadlines

English (High Intermediate Level)

Remote Working Tools (Slack, JIRA, etc.)

Microsoft Tools

Google Tools

Canva

AWARD AIESEC IN TRISAKTI

Best Functional of Quarter

Best Department of Semester

Best Member of the Month

Best Member of The Quarter

Thank You for Your Time and Consideration, Feel Free to Approach Me via Whatsapp or LinkedIn If You Have a Question. Have a Nice Day! C r e a t i v e P o r t f o l i o b y F a r a h Z h a f i r a h Y a s m i n

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