The Silver Lining For a Cleaner India
“We need R&D in almost every department of the company whether it is BD, marketing, sales or even operations,” Nimit Aggarwal -Founder
T
he rising consumption of plastic has significantly revived the plastic crisis. With that, the production of plastic has skyrocketed, and simple waste management is not able to keep up. And the COVID-19 has just added fuel to the situation. There is no instant solution to it. Society needs plastic to function, but its consumption and disposal need to be kept in check. In developing nations like India, this is a more pressing concern. The country counts among the top 5 polluted nations, and the charts are rising. In 2019, India’s average particulate matter concentration was 70.3 µg/m³ - the highest in the world, which accounts for a major proportion of global pollution. But there is a ray of hope with the Plastic-EPR credit model. It allows brands to go beyond their own footprint to promote plastic action by systematically reducing and redesigning plastic out of the system entirely. Eco Ex, a novel startup in India, is commercializing this framework across the nation. The Company stands with pride as the first digital marketplace for plastic waste management in India.
www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA
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