October Special Edition 2021 by Business Connect

www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

Digital Marketing: The Need of The Hour With things getting digitally transformed, the demand for Digital Marketing is getting enhanced day by day. The companies offering such services have to adopt technological innovations and perform different roles. Not only this, a recent report by a social media platform says that it is the most in-demand career in 2021. In other words, this is the most sought-after career with multiple job opportunities. In this edition of our esteemed magazine Business Connect, we have chosen one such company for the Cover Page. The company is MainBrainer AS that provides all digital marketing services under one umbrella. This all-in-one and easy to use SaaS platform has the strong support of tech experts and marketers and is run by three masterminds Amit Sharma, CTO (an ardent follower of the developments in the tech space), Bjorn Forslund, CEO (co-founder of 10 companies and serial IT entrepreneur and busy in the IT space, and Dolf Rooijakkers, VP, Sales (with experience in an accounting company and two companies of ICT). With the company having a global presence, the masterminds believe that one should be humble enough and listen to the customers. It’s the team and customers who define who you are! Having its presence in Norway, India, and the Netherlands, MainBrainer AS very well knows that the competitor is only on the click of a mouse away. Keeping this in mind, it ensures that it is upgraded with the latest technological innovations and provides its services with expertise and the best quality. Started in the last year, the young company is, of the opinion to help all those who are struggling and juggling marketing their products. In fact, MainBrainer AS was incepted with the same belief. Therefore, you can get ready for Digital Marketing as it is not only in high demand, but also has lots of vacancies for the budding ones. Needless to mention, Digital Marketing is the need of the hour!

Smita Kumar Smita@businessconnectindia.in

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Business Head ASHISH KUMAR

Creative Director ASHUTOSH OJHA

Creative Team Chandan Sharma | Rajat Pathak Sakshi Negi | Tarun Sharma Legal Affairs Mukesh Kumar Human Resources Nivedita Basu Digital Marketing Manager Kartikeyan Gururani | Neha

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www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

All-in-One Marketing Platform Aiming to Provide Solutions to Businesses ready to Scale

AMIT SHARMA Chief Technology Officer

www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

SUCCESS STORY

DAVEAI

INNOVATIVE FILTREX™

ALL IS WELL SERVICES

AUTOMOBILE

KNOTOPIAN

ARCON

ECOEX

SHREYA MAHAJAN

EDUCATION

EMIRATES LOGISTICS INDIA PVT LTD

TEJOMAYA ARCHITECTS & INTERIOR DESIGN

I-ASSIST INNOVATIONS LABS

TOURISM

Andy Jassy The Leading Cloud Computing Creator Who Takes Over As Amazon’s New Boss

A Next-Gen Provider of Personalized AI

Quality-Driven Accounting Services To Balance Your Business Operations

Top 10 India-Based electric vehicles startups to watch in 2021

Where technical- penchant and foresightedness are reforming the parameters of IT-security

The Silver Lining For a Cleaner India

Higher Education Being Pushed Towards A Hybrid Model of Teaching & Learning

Focus on Integrated Logistics Approach

BIGTRUCK TECHNOLOGIES

THE EXPANSION STORY

Care24 was founded in 2014, by two IIT alumni Vipin Pathak (CO-founder & CEO) and Garima Tripathi (Founder & COO), with a motivation to provide caregiving solutions across Mumbai. With this focus, the duo started, with simples solutions like blood pressure check or fetching injection and more. Addressing these basic needs, eventually broadened their area of specialization. They

Building A Better Future For Efficient Logistics Operations A WIDELY ACKNOWLEDGED BRAND FOR QUALIFIED HOME-HEALTHCARE

In this ever-changing generation, where technology and innovation have become integral – many uncertainties are part of our life. Cases of cardiac, stroke, paralysis have become widespread, which raises the bar of home healthcare. The COVID-19 crisis further fuels the need for caregiving. However, Caregiver services are, often perceived on ambiguities, like infection control, sanitization, environmental hazards. Many patients also face communication issues with the caregiver, which eventually affects the quality of service. Care24 is a forerunner in the home-healthcare segment recognized, for its comprehensive and tech-oriented services. Heavily inclined on changing trends, it curates solutions that are, reliable, accessible and affordable for everyone. Their services encompass a wide variety of acute and chronic cases. On a broader look, they provide home-healthcare solutions for Post-Hospitalization, Stroke, perception of caregiving solutions towards sustainability.

AN EDGE OVER THE PEERS

Trust and Quality are the two pillars that uphold Care24’s foundation. Be it hiring caregivers, methodologies or technology – Care24 has aced all of them. 70% of their caregivers come from referral programs, that fosters trust towards them. On the other hand, the majority of patients are referred to by preceding clients. The relation helps in clearing the ambiguities on the patient’s end, enabling Care24 to provide real-time resolution through technology and trained staff. A broad-research on patient care further gives Care24 an edge over peers. An average number of patients recover faster at home due to better comfort, which makes home health-care more preferable. R&D keeps the Company updated on market trends and innovations. The practices help in re-shaping methodologies to adapt to changes and assists in making decisions that can propel business growth. Another factor that makes them the torchbearer is their 24x7 service in shifts. This helps in maintaining a stress-free, assists in keeping a work-life balance, ensure employees’ integrity towards the Company.

“We work together as a big family, with a common goal and vision for the company”, declares Vipin. BAGGED WITH TACTICAL INNOVATIONS of the prevailing practices of the sector. Care24 ventures on technology and administration, to maintain their coveted position and ensure streamlined service. It has an adroit techteam, and they have developed a user-friendly app for realtime tracking of service. The app includes records of patient and caregivers and further tracks patients’ improvement rate, feedback, and resolutions against querries. Customer can further make payments against services via the app.

“Our app truly makes the processes easy for both customers and caregivers”, acknowledges Garima.

VIPIN PATHAK Co-Founder & CEO

CARE 24

GARIMA TRIPATHI Founder & COO

‘One-Stop Shop’ to Become a Global Research Organization

Few of the most favoured solutions include Medical Nursing, Physiotherapy, Attendants, ICU & Step down at home. With time and adept solutions, Care24 raised its bar into a preferable brand for patients as well as caregivers. Every caregiver is, trained on user-friendly technology and soft-skills to ensure delightful care at home. Caregivers further enjoy wholesome remunerations and abundant work opportunities.

patients and further paves the way for potential clients.

ALLEVIATING THE COVID CHALLENGES

With the rising cases of COVID, providing caregiving solutions at home was a novel challenge. Physical interaction was limited to a level, but that didn’t stop Care 24. With a strong will to move forward, it trained its caregivers with proper tools and methods to adapt to the conditions.

A Widely Acknowledged Brand For Qualified Home-Healthcare

A promising manufacturer of high-efficiency Filtration-Separation-Purification Equipment’s, Process Cartridge Filters, Filter media and hardware

Reforming the Way People Learn

Aim to Serve People by Reflecting Who They Are In Designs

A Credible Trendsetter in Interior Designing Space

Why you should travel solo at least once

“We want our customers to be safe with the caregivers who stay with them”, acknowledges Vipin. To ensure the safety of both caregivers and patients, caregivers’ exposure to the outside world was limited. Care24 also invested in CSR activities during the pandemic. During the lockdown, a Substantial amount of migrants weren’t able to accommodate food. Care 24 helped them by providing food.

A JOURNEY PAVED WITH AWARDS AND PROSPERITY

In the last 6 years, Care24 has been the recipient of several milestones and awards. The Company enjoys a good online recognition put by clients across cities. Care24 has been conferred, with ‘Sulekha business Awards’, for highly rated Home-Healthcare. Garima on her end has won the ‘Health, Wellness & Healthtech Women Entrepreneurs Award’. With its wide array of tailored solutions, Care24 has accomplished 13,00,000+ patient visits in Mumbai and Delhi-NCR and enjoys 1000+ visits per day. With such an exemplary stint, Care24 is setting a goal to thrive in metros like Bengaluru, Chennai, Hyderabad, Kolkata and Pune. There is an intense rise in chronic and acute cardiovascular diseases in these cities, especially among the aged group, further increasing its need. Care24 is also aiming to partner with healthcare institutions; this will reduce the patient’s stay in hospitals, while the capacity for critical patients will improve evidently. Care24 also foresees to thrive in training, it aims to train 10,000 healthcare professionals for, elderly care and other customized treatments like cancer care and neurological care in alliance with specialized agencies such as NSDC, AIIMS, Tata Memorial, and others.

“We know that up-skilling and training is the only way to create the healthcare industry’s best talent pool”, says Garima. With its largely connected business pipeline, Care24 aims to serve the changing dimensions of the industry with more tailored solutions.

INNOVATION

WORDS OF ENLIGHTENMENT FOR ENTREPRENEURS

“Achieving what you truly believe in, is not impossible. Stay inclined to your vision and execute your plans accordingly – Success will follow”, Leadership panel, Care24

Top 5 Business Intelligence Tools

www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

Cover Story

AMIT SHARMA Chief Technology Officer

www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

All-in-One Marketing Platform Aiming to Provide Solutions to Businesses ready to Scale “We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people”, says Pierre Omidyar, the French-American billionaire technology entrepreneur, software engineer, and philanthropist. Also, Pierre is the founder of eBay. Digital marketing does not require words to be described. It requires the company to play various roles and technological innovations need to be implemented all the time. In other words - is important to keep the head in the game. The founder of MainBrainer AS and Chief Technology Officer, Amit Sharma is well aware of the fact that digital marketing has enabled the competitors too to be just a click away/around the corner. All-in-one Marketing Platform

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channel distribution possibilities, API triggers, white labeling, marketing automation, detailed insights, and much more. They offer the following solutions/ offerings: •

•

Landing page builder- Drag-&-drop widgets, alter the look-&-feel, save and done! Build and launch your next high converting landing page campaign in minutes. Email marketing reach- Engage and convert the audience by creating engaging email campaigns. Ready-to-use templates & DIY email editor to create, distribution scheduler to organize distribution and detailed performance analytics. SMS marketing- Reach your customers instantly by communicating promotional text messages, notifications, reminders, alerts, confirmations, linked landing pages, signup forms, surveys, and more.

CRM – Contact Management Import, segment, manage, and target the right customer groups with the most relevant personalized campaigns. Analyze their performance & recruit more. Performance insights detailed real-time insights about landing page, email & SMS campaigns’ reach, engagement, user interaction with CTA-widgets, and conversion rate provide you total transparency & control over campaign management. Let’s understand your customers better, to make the right decisions and take the right actions at the right time. Conversion goals set, track & compare KPIs and CTA-widgets’ conversion goals against your predefined values. Measure how often your target audience completes your desired conversion actions and how well your contact lists’ growth rate aligns with your expected expansion targets. Set, track, and analyze conversion goals in real-time. The company talks about itself as being one of the no. 1 all-in-one marketing platforms to solve, improve and automate your marketing, communication, and user management needs. MainBrainer is built for agencies, marketers, and small business owners. Their products are powerful and scalable to meet the growing needs of your business. Their all-in-one platform offers every product needed to create, distribute and analyze your marketing campaigns, a user-friendly CRM interface, multi-

DFY (Done-For-You)- MainBrainer offers a flexible subscription and the product experts could help you with onboarding, migration, custom-made templates, high conversion tips, and tricks, etc. They’re passionate individuals, technology lovers, and always curious to produce innovative and creative solutions to make your marketing easy and effective.

AMONG THEIR VALUES ARE:

Customer-Centric They put you and your business needs first while developing and offering solutions. They create, innovate and improve everything with time and incorporate new technological innovations to offer you the best experience and smarter solutions. Celebrate Creativity Creativity is not just limited to beautiful designs but it is a core component that helps in developing flawless easier to use interfaces. MainBrainer keeps creativity intact with technological advancements to save your time and efforts. This, in turn makes you enjoy life and work more! Futuristic approach The team members are ardent learners and determined to develop futuristic solutions to keep you ahead of your competitors. They focus on empowering you with smarter marketing solutions covering everything from recruitment, CRM management, reach, engagement, conversions, in-depth insights, automation & more. Grow with you The team members believe in long-term associations with their customers, business partners, and promoters. Evidently, they wish to grow hand-in-hand with you and your business’ success. They are ready to support you and develop scalable solutions to help you reach your maximum profit potential and above. www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

INCEPTION STORY

MainBrainer, an all-in-one SaaS (Software as a Service) platform was developed with the motive to assist businesses that are not able to maintain themselves just because they could not deal with multiple solutions. Amit says, “We often see marketers, business owners, and agencies struggling with keeping their marketing efforts intact and result-driven while juggling with multiple software solutions, tools, and service providers. There is so much time, money and efforts are being invested, still, they don’t see the expected results. Their marketing strategies, plans, and ideas are often left in the back burner, the insights about user interaction data, marketing campaign performance, and conversion values are all blurred out, either these are insufficient or

very hard to compare together. The different integrations and tools are not very effectively collaborative, and are hard to maintain, manage and scale over time. Unfortunately, this struggle can’t be ignored as it strongly impacts business performance, conversions rate, and growth potential leading to the burnout stage many times. We don’t want to witness any business fail just because it’s hard to deal with multiple solutions, all the learning curve, the continuous juggle to maintain all these together, the insufficient monitoring, multiple coding & configurations while all you need to focus is to be able to monitor what’s performing, what you need to improve, how to grow business, customer-base, conversions, and profits. So, we came up with MainBrainer – an all-in-one SaaS Platform that is fast & easy-to-use, flexible & scalable, progressive & smarter. So, you don’t have to struggle hard and be able to invest your money, efforts & time into result-driven marketing strategies, ideas, and innovations.

THE TEAM AND OFFICES

According to MainBrainer, “We’re a team of passionate individuals, technology lovers, and exceptional marketers. We started small with foundational members and a core team and grew over time by incorporating more talented professionals who share a similar philosophy and business values. We’re having amazing business partners and team members representing us globally. Our three main offices are located in Norway, India and Netherlands.

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THE PANDEMIC

The pandemic compelled the businesses to think on their business survival, marketing strategies, customer reach, and engagement possibilities. In fact, there is a massive shift & technological dependency is happening all around towards - ‘more digital’. Email & sms marketing, brandcustomer engagement campaigns, conversion-focused landing pages, automation & personalized targeting, detailed indepth performance insights, and real time stats are the core component of today’s business success. And we’re glad to be the one-stop solution provider for all of these business requirements and more. You can start exploring our platform right away using ‘Free Signup’. Our subscription plans are scalable and very cost-effective.

UPGRADING WITH TECHNOLOGICAL INNOVATIONS

Understanding the importance of technological innovations for a competitive edge, time and money-saving, automation possibilities’ enrichment, MainBrainer like others, is of the belief that these innovations should be strongly implemented in the businesses. The founder claims, “We are not only implementing new technologies within our solutions but also upgrading ourselves acquiring new skills and knowledge regularly.”

QUALITY OF SERVICES

Research, development, and testing all the components of their solution modules are given proper time by the company. This is done to ensure the best user experience. Getting feedback from the customers themselves and doing the required improvements on a regular basis, is one of the main tasks.

are concerned, they are offered profitable product usage and partnership opportunities by us. Powerful, flexible and scalable solution to deliver more! MainBrainer assists them to easily manage new recruitments, CRM contacts, marketing campaigns, email & SMS sending, landing page creation, indepth insights, marketing automation, and conversion goals for multiple clients, and makes it easier for their teams to accomplish everything and in less time.”

“

Talking about the marketers, Amit says that his company offers them to save money and time.

“We provide them with a perfect all-in-one solution so that they do not have to be tensed anymore. In fact, their marketing should be struggle and juggle free! Therefore, no more struggling with multiple tools and solutions! They should enjoy codefree working and impress their clients with high-converting campaigns.” Amit adds,

“Then will come the turn of showcasing the success using indepth reach, engagement, and conversion reports. To small business owners, Amit wants to say that they should begin with MainBrainer. “This will ensure maximum business success and growth from day one itself. As a small business owner, you will get each and every solution in one place, to meet your marketing needs at minimal cost and usage flexibility”, he further explains.

WINNING THE FAITH OF THE CLIENTS

Amit confidently states, “MainBrainer is built for agencies, marketers, and small business owners. As far as agencies

RedOrange, VectorZilla and Jirafix are few of their clients.

R&D Amit affirms, “R&D is vital for business survival & growth. You need it to stay ahead of your competitors, you need it to innovate new solutions, you need it to be futuristic and you need it to strengthen your brand. We are technology and marketingbased solution providers since R&D is a core component of our organizational built. Our R&D department keeps us updated with new technological and market advancements so, we can innovate our solution offerings & modules in accordance with precision. It also helps us to maintain a secure and safer platform for our customers considering the latest worldwide usage legal regulations and terms.”

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MARKETING APPROACH

MainBrainer possesses a global presence and a strong network of esteemed business partners worldwide. The digital brand’s presence, partners, sales team members, and happy customers are prime components of their marketing strategy.

USPS

The company has developed an all-in-one and easyto-use SaaS platform that is backed by tech experts and marketers. Their solutions are of high quality and at the same time, at a very cost-effective price.

THE BRAINS BEHIND MAINBRAINER

Bjorn Forslund – CEO Having co-founded ten companies in the IT space, Bjørn Forslund is a serial IT entrepreneur. When he isn’t busy creating awesome tech platforms, you would find him sailing across the world! He is passionate about sailing and has repeatedly won the National Championships in Sweden, Norway, and Colombia. He even won the World Championship in 1995 and 1997. Amit Sharma – CTO With a Masters in Computer Science Engineering and an experience of over 15 years in developing tech solutions, Amit Sharma joined Loyalty Communication as CTO in 2019. An ardent follower of developments in the tech space, he believes that continual tech transformation is the key to everlasting success. Outside of work, you would find him playing badminton or spending time with his family. Dolf Rooijakkers – VP Sales Educated as an accountant at the high school level (Masters), he has worked in an accountancy company (Price Waterhouse Cooper) and 2 main ICT companies, before being appointed as Executive Member of the Board of Exact Software Netherlands. He likes to watch soccer, being a referee, reading comics, and not at least - spending quality time with his lovely wife and children.

FORTES

MainBrainer offers all required marketing solutions integrated into one SaaS platform at cost-effective and scalable pricing. It’s a flexible solution that grows with your growing business needs and you only pay for what you use. The fortes are:

• • • • • • • • • •

All-in-one platform Flexible & scalable Fast & easy-to-use Progressive & smarter Accurate live in-depth insights Cost-effective Powerful, stable & secure Effective and user-friendly Pay for usage only No extra or hidden charges

LEADERSHIP TO KEEP THE EMPLOYEES MOTIVATED

Corporate events, office parties, game tournaments, recreational activities, and a nice supportive work environment all these together add in keeping the

employees encouraged. MainBrainer believes in – ‘leading by example’. Every team member is valuable no matter what profile or designation s/ he is working on. Team leaders are regularly helping every team member to learn and grow. Along with all the hard work, they love to stay happy, be cooperative & cheerfully alive! They ’re a family, a community, and a cluster of harmoniously integrated connections.

ACHIEVEMENTS

Apart from having offices in three countries, MainBrainer has become a community of 100 + team members, professionals, and partners worldwide.

FUTURE GOALS

The company aims to create a marketing system that enables everyone to excel. On the one hand, it is easy for everyone whereas, on the other hand, the team wishes to see themselves among the top SaaS solution providers helping millions of businesses. Technological advancements are considered in such a manner that the solutions not only become better and more optimized but also render the users an exceptional user experience.

FOR ASPIRING ENTREPRENEURS AND READERS

The proud founder conveys a message to the readers and aspiring entrepreneurs, “Be humble, be persistent and listen to your customers! Your team and customers define who you are and where you will be! Keep learning, keep innovating and keep growing!” 15

www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

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Success Story

ANDY JASSY

The leading cloud computing creator who takes over as Amazon’s new boss. Recently, Amazon founder Jeff Bezos has stepped down as CEO, who built from a startup into one of the world’s most valuable firms. Now The CEO position has been filled by Andy Jassy, who spearheaded Amazon’s cloud computing venture, Amazon Web Services, becoming it a multibillion-dollar business. Hello Business Connect Reader, we will be deep diving into Andy Jassy’s success Journey.

INTRODUCTION OF ANDY JASSY

Andy Jassy is an American businessman who is the former chef and founder of the world’s dominating cloud computing service AWS. Now, he officially took over as CEO of Amzon.com after the world’s richest man stepped down as the e-commerce giant’s boss and took the role of an executive chairman. He is also a founding member of Amazon Music and one of the minority owners of the Seattle Kraken of the National Hockey League. Under his guidance, Amazon Web Service has emerged as a near-unstoppable force internationally, which indicates his love for the organization. In 2016, He nominated for the person of the year.

Jassy has occasionally spoken out on serious issues tweeting about the need for police accountability during the Black Lives Matter movement.

ANDY JASSY CEO of Amazon

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EARLY LIFE, EDUCATION, AND PERSONAL LIFE.

Andy’s full name is Andrew R. Jassy was born on Jan 13, 1968, and grew up in Scarsdale (Town in New York State). Andy Jessy is the son of Margery and Everett L Jassy, who are Jewish and hails from ancestry. His father Everett L. was a senior partner in the corporate law firm Dewy Ballantine. While living in home town Scarsdale, Andy Jessy completed his schooling at Scarsdale High school. After completing high school, Andy Jassy did his graduation with honors Cum laude from Harvard College. He was also worked as an advertising manager at the Harvard Crimson and pursued an MBA degree from Harvard Business School. In 1997, Andy Jassy tied and knot with Elana R Caplan (his father colleague’s daughter), who is a fashion designer for Eddie Bauer. She graduated from Philadelphia College of Textiles and Science at the Loews Santa Monica Beach Hotel. With her, he has two kids today.

CAREER

Andy Jassy worked for 5 years after graduation. His career started as a project manager for a collectibles company at MBI, and then he and his colleagues began a new venture and soon shut it down. Later, Andy joined amazon as a technical assistant for Jeff in 1997 after finishing his MBA from Harvard Business School. He was instrumental in leading the company’s push outside of book sales.

Jassy’s career is described by his

leading Amazon into an entirely new market cloud computing and Amazon music. In 2003, when founder Jeff Bezos got his idea of making web cloud computing. In 2006, he founded Amazon web services, or AWS. It is a cloud hosting product that creates infrastructure used by millions of companies, schools, and governments to run websites and apps. In the early 2000s, Amazon was growing fast but had no intention to support high volumes of data. AWS was then created as in-house cloud infrastructure. Within just a few years, it became an additional business providing infrastructure services to outsiders. The cloud business is one of Amazon’s most profitable ventures. It generated 45 billion in sales last year. Up to 30% form a year Earlie. In 2016, Andy Jassy’s promotion was made, from senior vice president to the CEO of AWS. He believes the key to long-term success is reinvention. He is an avid sports fan and is part owner of the new Seattle national hockey league franchise.

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CONSULTANT

OF THE YEAR 2021

ALL IS WELL SERVICES

QUALITY-DRIVEN ACCOUNTING SERVICES TO BALANCE YOUR BUSINESS OPERATIONS

VIKAS SINGH | SUNIL G KUSHWAHA

Director & Co-Founders All is Well Accounting Services Pvt. Ltd. Kajal Dobhal | Business Connect Outsourcing accounting services has become an efficient way to manage business complications in today’s competitive scenario. Business owners need to put absolute focus on growth and profit without any hassle to manage the finance segment of their ventures. For this, outsourcing services have become an out-and-out solution to make a difference; be it in terms of cost savings, faster expansion and value generation. Allowing the businesses to taste the advantages of such services, Vikas Singh and Sunil G Kushwaha incepted an out-of-the-box venture that is steering the way to transformational changes for several companies. Both of them are the founders-cum-directors of ALL IS WELL SERVICES and as we got a chance to sit down with them during an exclusive interview session, they unveiled several aspects of their brainchild. Undeniably, we came across some profound insights that we avidly believe our global readership will find quite fascinating too. Software’ login. They have a single-minded focus on helping organisations concentrate on business growth by opting for outsourcing accounting services. “For the profitable thriving of a company, it is best to outsource the accounting services,” emphasises Sunil.

THE COMPANY AT A GLANCE ALL IS WELL SERVICES has become a fast-growing enterprise owing to its talented and enthusiastic workforce that comprises individuals with high professional ethics. This Mumbai-based start-up is known for the business values and positive outlooks of its team to cater excellent accounting services to the clientele. “Our ideology prefers a steady approach towards offering high-quality professional services to our clients that has effortlessly allowed us to build long-term mutual relationships,” says Vikas. Swift and credible solutions in the space of income-tax consultancy, auditing, business formation consultancy, chartered accounting services, NGO/Trust, financial planning, investment advisory, etc. is what plays the trumpet of its success. The company’s board of directors include 6 industry veterans who are guiding the business operations with their acumen and enriched experience.

GETTING AN EDGE OVER THE PEERS The private limited company has an adept team of passionate and dedicated individuals who strive to render matchless services to its adored clientele. All of their energies are fixated on serving the company objectives i.e. to deliver a perfect blend of cost-effective and high-technology services as well as facilities to the end-consumers. What gives them an edge over their peers is transparency, effortlessness and highly secured ambience when it comes to dealing with confidential data and information. Their core values ensure all the aspects mentioned above be the top priority in their proposed service offerings. And accounting is an instrumental part of any company that helps it structure a better functionality in operations. Any start-up or business entity has to have a channelized accounting system to allow consistency in business growth and this is where ALL IS WELL SERVICES proves its knacks. “Accounting is the bloodline for any business and the essence for decision making. At ALL IS WELL ACCOUNTING SERVICES PVT. LTD., we offer accounting services which are professionally delivered meeting every bit of the client requirement,” claims the luminaries.

The company is scaling heights due to the incessant efforts of a group of Accounting and Finance Professionals with over more than 11 years of experience in -Accounting, Company Registration, GST Compliance, Company Secretarial, Financial Planning, Investment Advisory, etc. Today, all of them are aptly managing relevant operations for over 350+ clients. Their secret sauce to stupendous client satisfaction as well as retention is a unique notion — assigning ‘One Person Contact’ having practical professional experience with ‘Virtual Accounting www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

THE TYPES OF ACCOUNTING SERVICES OFFERED BY THEM HAVE BEEN DISCUSSED BELOW • VIRTUAL ACCOUNTING The business expansion process is heavily dependent on scope and values where virtual accounting can allow those to deal with accounting services in a more sophisticated manner. This service is rendered by qualified accountants who work for the businesses remotely that make it flexible, efficient and cost-effective. So many of their clients have been majorly benefitted from these virtual accounting services, witnessing exponential growth. • TECHNOLOGY-BASED ACCOUNTING Tech dominance has become an indispensable part of our lives and talking of India, Mumbai is now commonly referred to as the hub of technology. In line with this only, ALL IS WELL ACCOUNTING SERVICES came up with some unequalled cloud-based accounting services to all businesses of varied sizes that can be accessed from anywhere in the world. Leveraging the advantages of some new-fangled software like Tally ERP, Busy, QuickBooks, ZohoBooks and others too, the company has added substance to the whole accounting process. No doubt, harnessing the power of some tech- trends in the market, the start-up has ensured agility, reliability and efficacy to the accounting procedures. The customized report offered by them to track the financial reports could bring sheer ease to the tedious tasks like accounting and billing, as per the duo. For budding businesses, ensuring an unwavering focus on the functions is a must while keeping perfect traction on the finance functions as well. Here, several complications and compliances have to be addressed by the leaders and the right kind of guidance and support can do wonders not only for the overall revenue but also employee-related finance, administration and taxation procedures. from any conduct that might discredit to the profession,” claims the directors.

MOTTO TO MAKE LIFE BETTER The company stands firm on its steadfast aim to make the lives of the clients better by establishing a one-stop store for every business requirement pertaining to taxation and investments. Moreover, their mission statement says reliable professional services laced with integrity, excellence and confidentiality is what they strive for in meeting their customer’s business needs. And above all, the moral ethics of the organisation are quite commendable where they never compromise with service quality for short-term benefits. “We never compromise with the professional code of conduct and abide ourselves with the professional ethics and would like to restrain ourselves

Additionally, their inspirational goals don’t just end here. They also acknowledge their responsibilities towards nationbuilding. In this endeavour, they are looking forward to majorly contribute to the employment growth in India where they can also assist SMEs in fulfilling their financial needs via proper financial consultations. Social empowerment is what they have envisioned for the future ahead where the underprivileged section will be offered business support, alongside women empowerment, new entrepreneurship and upliftment of differently-abled are on their bucket list. 21

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Where technical- penchant and foresightedness are reforming the parameters of IT-security Kajal Dobhal | Business Connect Business Connect features yet another intriguing entrepreneurial journey of a dynamic business leader- Anil Bhandari who is the founding luminary of ARCON – an information risk management solution provider. Let’s dive into the pool of magnificent insights shared by Anil Bhandari for his first and foremost brainchild.

Anil Bhandari Chief Mentor

A STRIKING INTRODUCTION

Having carved a reputation as one of the world’s leading companies in the segment of Information Security, ARCON offers exemplary solutions to secure digital identities, confidential data and systems across the globe. The firm proves its forte in Privileged Access Management and continuous risk-assessment solutions that has been successfully implemented for more than 1500 clients, globally. A robust product portfolio backed by adept IT Pros has been the prime mover in developing some impenetrable perimeter security around datacentres while facilitating holistic development of comprehensive Governance, Risks and Compliance (GRC) framework. ARCON understands the significance of security of digital identities; thereby, through its products and services, ensures a staunch IT security infrastructure for the client. The founding philosophy of the organisation states – Predict | Protect | Prevent as they avidly reckon that modernday IT threats are quite unpredictable and data breach has become a common scenario and their products will help in preventing / Protecting it by Predicting the same.

MEET THE QUIXOTIC LUMINARIES OF ARCON • Anil Bhandari (Chief Mentor) owns a repute that is quoted as an inspired innovator, technologist and thought leader in the Information- Risk Management area. By profession, he is a Chartered Accountant but his core area of interest has always been Enterprisewide Risk Management. Owing to his in-depth experience of risk assessment of datacentres, networks, varied technology platforms and core IT processes, he guides a huge team of techies in product innovation and technology roadmap. His extensive acuity in the Information Security and GRC domains has made ARCON an unwavering solution provider in the IT security space. • Lalit Popli is steering the business operations as COO IN ARCON. He is an industry veteran in Information Security, who has served as CIO, CTO, CISO, for eminent banking organisations in India. His key responsibilities are to devise strategies for cohesive growth and expansion of the organization by focussing on customer delight in meeting their Information Security Goals. With these endeavours, he guides the operations for different departments efficaciously. www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

THE EXCLUSIVENESS

So far, ARCON’s robust stack of products includes ARCON|Priviledged Access Management as its flagship product. Laced with superior technology, it assists IT risk managers and compliance departments to shield the privileged identities from the data breach menace. Other solutions that help to mitigate IT frauds and data breach threats emanating from the end-users, include UBA and IDAM while SCM helps to reinforce the security framework by configuring baseline configurations check systems.

AN ENDEAVOUR THAT EMERGED FROM VIGILANCE

Established in London in 2006 with its R&D centre in Mumbai, India, ARCON commemorates its Crystal Jubilee this year. Reminiscing the light bulb moment behind the inception of this company, Anil states that while implementing major banking, telecom and IT projects at ANB—a renowned consulting and advisory firm which was founded by Anil along with his motley crew of consultants, they recognised insider threats posed a huge threat to a company’s IT framework. Owing to this realization, we concluded that Identity and Access Control Management, especially the Privileged Access Management practice could create the waves of change by becoming the cornerstone of robust IT security posture, both from an IT security perspective and regulatory compliance framework.

ABOUT ITS COMPETITIVE EDGE

ARCON is named a Leader in the recently published (July) 2021 Gartner Magic Quadrant for Privileged Access Management report. It is one of the comprehensive reports in the IT community and a global benchmark to evaluate privileged access management solution providers. Customer-oriented outlook, high-quality solutions, global support with 24×7 help desk, finest CRM, best in class

consulting and implementation, product usage training by ARCON University and much more are the noteworthy aspects that give it a leading edge in the market. In addition to this, their well-defined KRAs facilitate them in maintaining service quality, which is backed by ceaseless evaluation by different HODs. The ‘secret sauce’ for being a preferred choice among the eminent organisations across the globe is quite simple that Anil reveals fervently,

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“We are winning their faith simply by offering the most relevant solutions and world-class services that help them address some of the most complex access control use-cases challenges whether on premise, on-cloud or hybrid IT environments. Moreover, the technical assistance, as and when required by our clients, are addressed promptly.”

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Furthermore, ARCON’s risk predictive element has become an indispensable part of its DNA that allows it to innovate avidly to address the pain points for its valued customers. And when it comes to ensuring high ROI to the end-users, then ARCON has stayed far ahead of the competition. Thus far, in their successful implementation of some major projects, several IT heads, CIOs, CISOs, CEOs testify for their agile and effective solutions that never overrun the budget.

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ARCON was highlighted as Overall Leader in Kuppingercole Leadership Compass for Privileged Access Management 2021. ARCON became the recipient of the coveted Cyber Sentinels Future Security Award. It has been featured in “Insights Success”, where it was titled –Undisputed Market Leader with Robust Risk Control Solutions. The enterprise has been conferred with Deloitte Technology Fast 50 India 2020 Award. A reputed business magazine has enlisted ARCON as one of the “10 most recommended Telecom Solutions Providers 2020”. ARCON has bagged the prestigious ‘CIO CHOICE 2019 Trust’ seal as the favourite brand in the Governance Risk & Compliance category.

By and by, ARCON has decided to adopt an aggressive geographical expansion strategy where it will also multiply its sales and marketing operations to expand its footprint worldwide. For this, they will be primarily focused on penetrating the US and other important regions.

HARMONY WITH TECH ADVANCES AND R&D

Led with an adroit team of futurists who strive for the development of gen-next technologies to align the product portfolio with the market requirements while addressing complex IT use-cases, ARCON has become the harbinger of tech-adaptation in its respective industry. Owing to its techoriented facet, the firm is experimenting and innovating at every possible level to utilize tech-upgradation in the formation of better and efficient ITrisk mitigating solutions. On that note, the Founder’s vision is on• Cloud-Native applications: Where Global CIOs and IT heads are opting for virtualization platforms, IaaS platforms, container platforms, micro-services for IT efficiency, faster development and deployments. • AI/ML: Where an instrumental shift from reactive to proactive approach utilizing AI/ML advancements and capabilities will assist enterprises to adeptly deal with challenges posed by endpoints and end-users on a real-time basis. • Deep-learning: Where PAM solutions will be entrenched with ML implementations and AI incorporation will be followed afterwards. In this direction, Deep Learning will prove to be substantial. Moving ahead, Anil emphasises the significance of R&D in the success of any organisation. Of course, ARCON has not been an exception in this line as they have identified several areas in their lines of business where R&D has been proposing opportunities to take it to a whole next level. In this direction, two-thirds of the company in the next five years will migrate data to the cloud or have hybrid-architecture to ensure IT effectiveness, hence, a significant number of resources will be dedicated towards developing cloud-native applications. Operational Technologies will witness more R&D on access control and integrations with OT devices which will be extremely beneficial as large manufacturing plants are looking to protect their SCADA environment from cyber-attacks as the focus shifts from safety to safety as well as security.

A GLANCE OVER FEATHERS IN THE CAP

ARCON has been making a difference to its targeted market in the most sophisticated manner ever since it has dipped its feet in the respective space; thereby, its exclusivity is being recognized and awarded by some eminent institutions across the globe. • ARCON is named a Leader in Gartner’s Magic Quadrant for Privileged Access Management (2021) 25

Lalit Popli COO

“We are in the business of protecting our clients Information Security Assets through our products which uses latest technologies to address emerging use-cases and services which is best in class.” Lalit Popli, CEO AN ELOQUENT NOTE TO THE ENTREPRENEURS

Modern entrepreneurship is all about what you believe and what you foresee. A true entrepreneur finds opportunity in every challenge, and that is what elevates him/ her on the ladder of success. In Information Technology, the world is changing fast, and we have no other option but to stay updated with the current and future trends. Those who can keep up their pace with the changing genre can find entrepreneurship within themselves. -Anil Bhandari( The Founder) www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

Education

Higher Education Being Pushed Towards A Hybrid Model Of Teaching & Learning Covid-19 has driven higher education toward a hybrid paradigm of teaching and learning, the same way, just as it has revolutionized our working environment. According to the report by PwC India as well as the Confederation of Indian Industry (CII), both teachers and students have a strong preference for blended learning, which combines physical as well as virtual learning through classrooms and online platforms. The analysis, which was titled “Re-Envisioning higher education through digital adoption”, is based on a research of management, staff, and students performed in the second half of 2020 at over 50 central, state, and private higher education institutions to assess the impact of the Covid-19 outbreak. It demonstrates that during the outbreak, online degrees and certification courses are gaining acceptance among these institutions. According to the survey, 89% of institutes have integrated technology solutions, however, 64% of management has had difficulty integrating digital technologies. Institutes have been in difficulty as a result of the pandemic’s exceptional interruption of normal operations since its inception early last year. According to the survey, one out of every four institutes postponed regular fee collection to address the financial impact, and one out of every three institutes curtailed capital investment.

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A 43 percent of higher education institutions undertake online admission tests, with 26% using digital promotion as an entrance method, indicating a substantial shift toward digitalization. Apart from the shortage of a one-stop digital solution for all tasks and the struggle for faculties to keep students involved and motivated, connectivity concerns — only 42% of urban households have an internet connection — are regarded as the main hindrance in the digital journey of the universities. According to the report, 58 percent of students want to take certification classes, while 35 percent want to take degree courses. Sixty percent of students said they would consider pursuing a supplementary online degree from a different college in addition to their present one. Fifty-three percent of students are interested in taking an online course through a hybrid or university-owned platform. As per the study, blended learning is the most successful for 46 percent of professors. While 62 percent of respondents said moving to an online model was difficult, 83 percent believe learners can quickly absorb topics online. Students have the majority of the prerequisites for online learning, and 96% are happy with the current online course delivery.

According to the study, the institutes’ management is actively seeking partnerships with edtech companies.

offline classes were held during the lockdowns, this is primarily the result. We didn’t foresee such a dramatic shift, but the preference for a hybrid, blended model is evident. Over 85 percent of management replies indicate a desire to pursue holistic IT solutions,” he says.

It also states that 82 percent of professors support the National Education Policy (NEP) 2020, which prioritizes tech-enabled learning, and that 58 percent of institute administrations are ready to execute policy reforms.

Over 47% of faculty respondents agree that online education is the way of the future. As a result of this shift, physical infrastructure and facilities can no longer be the primary criteria for students selecting a college.

Technology adoption had been occurring previously, but the outbreak has hastened it, according to Ashok Varma, leader, social sector development, PwC.

“Softer attributes of an institute, such as placement history, diversity of course curricula, and competent and experienced professors, will be more appropriate now,” Varma adds.

“The hybrid model that has formed is intriguing. Because no

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The Most Reliable Brands for

LOGISTICS AND SHIPPING

Solutions To Watch in 2021

BUILDING A BETTER FUTURE FOR EFFICIENT LOGISTICS OPERATIONS

BIGTRUCK TECHNOLOGIES “The era of digital transformation in the logistics space has enabled the system to go seamless, hassle-free, quicker and easier connectivity between businesses with enhanced delivery and visibility. In the road transportation sector also, there has been some massive development in innovative technology and data insights which are helping companies to provide customer experience, customised solutions, transparency, better delivery and response times,” asserts the founder of Bigtruck Technologies-Khurshid Alam, in a freewheeling conversation with our team. Incepted in 2017, Bigtruck Technologies Pvt. Ltd. has revamped the process in supply chain and logistics industry with its innovative technologies. Since technology touched this space, greater transparency and faster efficiency and processes are evident here sophistically. And in the same direction, Bigtruck brought in tons of benefits with its best-in-class products and services. Today, Bigtruck has stretched its reach all over the country where it is operational in all major cities in South India. Harnessing the power of its enhanced technology and efficiency, Bigtruck is gradually reaching out to every corner of India intending to create a huge network of partners in all big and small cities to have a far-reaching impact on its esteemed clientele. “Our single most goal is to create one technology and one platform solution for all cargo owners, transporters and truck owners which is seamless, hassle-free and user friendly,” affirmed the Founder. In terms of urban logistics, Bigtruck has been in sync with its dynamism where it delivered innovative solutions for the delivery, collection or inventory management. As logistics has been influencing the evolution of modern cities, the company has strained every nerve to disrupt the www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

Kajal Dobhal | Business Connect overall supply chain ecosystem with its innovative and value-added solutions. Its contribution to transport and delivering of goods in a much better way has been acknowledged and applauded by many media and publications too. Now, addressing the future of urban logistics, Khurshid Alam opined that it will be heavily dominated by connected, shared, autonomous solutions. And deeply embedded in these trends will be emerging technologies such as IoT, Big Data, predictive analytics, cloud computing, crowdsourcing platforms and connected devices. ADDRESSING THE PAIN POINTS Bigtruck is on an unwavering mission to make freight service painless for Shippers, Truckers, Brokers, and Drivers. They well recognize the fact that the logistics industry is heavily fragmented, unorganized and complicated. It took them an in-depth research and industry understanding to identify and address the pain points in this industry. The teams were extensively sensitive to not over complicate the processes while digitizing them. “We have focussed on the actual end-users who only work with a platform if it is seamless, hassle-free and easy to use. At Bigtruck, we knew we will be tested in the beginning but we overcame this with our customer relationship ‘Ninja team’ which stays close and engaged to every customer,” explained the luminary. Bigtruck has become a trend-setter by ensuring the ‘trust-factor’ in the trucking & logistics space. Their comprehension to utilize the power of data to bringing in transparency in their offered platform which is laced with unbiased pricing, and user friendly aspects, is well- understood by their end- consumers. With its exemplary offerings, the company strives to educate the stakeholders on how significant it is to earn the trust of our customers that will grant them with considerable revenue. DEALING WITH THE PANDEMIC The covid-19 scenario showed us that logistics is the lifeline of any country as the transportation of essentials and medical supplies was the need of the hour amid the reigning chaos. Across all the industries, the logistics services were in heavy demand— be it pharma, FMCG, agriculture and e- commerce. But, there were several impediments to the process for which several service providers understood the need to transform their operations to bridge the gap between high demand and customer expectations. This is where, Bigtruck technology and solutions pitched in to meet the imperative need of in-transit visibility. “We didn’t only bring in a platform that talked about usage of Digital technologies but we also built a platform which was like a all- inclusive eco system that connected all stakeholders through cloud,” revealed the tycoon. 28

KHURSHID ALAM Founder & CEO All of their tech-solution eradicated unwanted delays, keeping up with the rising demand of their on-time deliveries. Optimizing delivery management, taking into consideration factors like distance between delivery points, vehicle capacity, load placement, customer preferences, etc, have been the salient features of Bigtuck’s technology product.

“At a time where over a million citizens of our country were losing their jobs to the COVID-19 crisis, it was becoming imperative that we gathered our collective strength to mitigate the impact it has on their sustenance. Bigtruck, in a small way, has been able to improve the livelihood of our underprivileged brothers & sisters, who bear the brunt of the crisis. We kept on supporting our employees and their family to reinforce the fact that,We Are In This Together,” claims Khurshid Alam, acknowledging the unfortunate scenario induced by the unprecedented pandemic. THE FLAGSHIP PRODUCTS Bigtruck has become a single-window solution that adds customer centric value to all of its products and services. For them, customer service is the central pillar for the transformation of the logistics industry. The company is adamant to respond as per the customer’s needs and ensure their growth in a dynamic global economy. For this, they came up with two extraordinary offerings like-

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Bigtruck Connect App - A unique product for truck owners, transporters, and brokers across India to join the network of Bigtruck Verified Truck Partners. Here, they can easily search and find more loads for the trucks with the help of easy to use and swift mobile application.

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Bigtruck Master App - This dynamic product is focussed on shippers allowing them to perform online truck booking for all kind of fleet booking requirements in India. They are provided Full Truckload transportation services with varied types of trucks available with hassle-free, simple to use, and user-friendly process of booking trucks.

HOW DO THEY ENSURE SEAMLESSNESS TO INTRA-CITY DELIVERY? Bigtruck platform takes pride to offer cargo owners and fleet owners a more consistent, data-driven experience. ‘Post -Bid -Book -Track and it’s done’. The clients can plan routes, share the truck type, book the truck, get loads, track the shipment and much more. For intra-city operations, they ensure best availability of trucks, optimized pricing, goods safety, delivery on TAT, tracking, E-pod, E- payments, etc. And for live tracking of the fleet, they offer three efficient ways like Trackme, Connectme and Offline Tracking. With their one-of-a-kind product portfolio, Bigtruck has bestowed the industry with future-ready technologies to deal with the day-to-day struggles in the respective space. THE BIG PICTURE Bigtruck aspires to have keen drivers in our country who can opt for — ‘truck driving by choice and not by compulsion’. This is when they will consider the fact that technology has revamped their lives in true sense. With the help of data and digital transformation, the whole process could be transformed to become transparent and efficacious, as per Khurshid Alam. By the mid of 2022, big data product is about to be a trendsetter in the industry and will revolutionize the whole logistics ecosystem in the most unimaginative manner. Here, Bigtruck will also put strenuous effort to add substance in best possible manner. BIGPRENEURSHIP - BUILDING NATION “ATMA NIRBHAR” At Bigtruck business, Despite the global pandemic we are happy that we are connected & doing business, as usual, with the help of technology-enabled products & services. And this Pandemic gave Bigtruck an opportunity to serve aspiring entrepreneurs. Bigtruck has successfully created an opportunity for aspiring microentrepreneurs. This product is branded as “bigpreneurship” Bigtruck aims to improve the socio-economic upliftment of the transporting and logistics community. Our objective is to enable every stakeholder to maximise their output, earnings and revenue by making use of the technology for optimum use of resources and tools for their advantage and this will be possible only when we have multiple aspiring entrepreneurs coming together to maximise the number of transactions. “bigpreneurship” Is going to scale Bigtruck exponentially across India & eventually globally. TVP is an omni channel business model of Bigtruck. We, at bigtruck, remain committed to being your partner in all aspects, to be there when you need us, provide you with leading-edge technology, offer innovative approaches to work as a partner & team, unrivalled flexibility and everything else needed to ensure success, now and in the future. BIGTRUCK’S – SAAS PRODUCT My Circle is (SaaS) that aims to optimize your entire transportation and logistics network that is operating All Over India (Zone-wise, Regionwise, Branch-wise). With our My Circle we are not only going to provide you competitive transportation rates, but also a wider network and marketplace for you to choose the most cost-effective rate. You will be able to have an end to end visibility and get the shipment delivered from Origin to Destination without having to bear excessive costs, in a timely and very transparent manner.

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HEALTHCARE

TOP GODSEND COMPANIES TO WATCH IN

DURING COVID -PANDEMIC

A WIDELY ACKNOWLEDGED BRAND FOR QUALIFIED HOME-HEALTHCARE Kajal Dobhal | Business Connect In this ever-changing generation, where technology and innovation have become integral – many uncertainties are part of our life. Cases of cardiac, stroke, paralysis have become widespread, which raises the bar of home healthcare. The COVID-19 crisis further fuels the need for caregiving. However, Caregiver services are, often perceived on ambiguities, like infection control, sanitization, environmental hazards. Many patients also face communication issues with the caregiver, which eventually affects the quality of service. Care24 is a forerunner in the home-healthcare segment recognized, for its comprehensive and tech-oriented services. Heavily inclined on changing trends, it curates solutions that are, reliable, accessible and affordable for everyone. Their services encompass a wide variety of acute and chronic cases. On a broader look, they provide home-healthcare solutions for Post-Hospitalization, Stroke, perception of caregiving solutions towards sustainability.

VIPIN PATHAK Co-Founder & CEO GARIMA TRIPATHI Founder & COO

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THE EXPANSION STORY Care24 was founded in 2014, by two IIT alumni Vipin Pathak (CO-founder & CEO) and Garima Tripathi (Founder & COO), with a motivation to provide caregiving solutions across Mumbai. With this focus, the duo started, with simples solutions like blood pressure check or fetching injection and more. Addressing these basic needs, eventually broadened their area of specialization. They Few of the most favoured solutions include Medical Nursing, Physiotherapy, Attendants, ICU & Step down at home. With time and adept solutions, Care24 raised its bar into a preferable brand for patients as well as caregivers. Every caregiver is, trained on user-friendly technology and soft-skills to ensure delightful care at home. Caregivers further enjoy wholesome remunerations and abundant work opportunities.

“We want our customers to be safe with the caregivers who stay with them”, acknowledges Vipin.

AN EDGE OVER THE PEERS

To ensure the safety of both caregivers and patients, caregivers’ exposure to the outside world was limited.

A broad-research on patient care further gives Care24 an edge over peers. An average number of patients recover faster at home due to better comfort, which makes home health-care more preferable. R&D keeps the Company updated on market trends and innovations. The practices help in re-shaping methodologies to adapt to changes and assists in making decisions that can propel business growth.

A JOURNEY PAVED WITH AWARDS AND PROSPERITY

Care24 also invested in CSR activities during the pandemic. During the lockdown, a Substantial amount of migrants weren’t able to accommodate food. Care 24 helped them by providing food. In the last 6 years, Care24 has been the recipient of several milestones and awards. The Company enjoys a good online recognition put by clients across cities. Care24 has been conferred, with ‘Sulekha business Awards’, for highly rated Home-Healthcare. Garima on her end has won the ‘Health, Wellness & Healthtech Women Entrepreneurs Award’. With its wide array of tailored solutions, Care24 has accomplished 13,00,000+ patient visits in Mumbai and Delhi-NCR and enjoys 1000+ visits per day.

Another factor that makes them the torchbearer is their 24x7 service in shifts. This helps in maintaining a stress-free, assists in keeping a work-life balance, ensure employees’ integrity towards the Company.

With such an exemplary stint, Care24 is setting a goal to thrive in metros like Bengaluru, Chennai, Hyderabad, Kolkata and Pune. There is an intense rise in chronic and acute cardiovascular diseases in these cities, especially among the aged group, further increasing its need. Care24 is also aiming to partner with healthcare institutions; this will reduce the patient’s stay in hospitals, while the capacity for critical patients will improve evidently.

Care24 also foresees to thrive in training, it aims to train 10,000 healthcare professionals for, elderly care and other customized treatments like cancer care and neurological care in alliance with specialized agencies such as NSDC, AIIMS, Tata Memorial, and others.

“We know that up-skilling and training is the only way to create the healthcare industry’s best talent pool”, says Garima.

“Our app truly makes the processes easy for both customers and caregivers”, acknowledges Garima. patients and further paves the way for potential clients.

With its largely connected business pipeline, Care24 aims to serve the changing dimensions of the industry with more tailored solutions.

ALLEVIATING THE COVID CHALLENGES

WORDS OF ENLIGHTENMENT FOR ENTREPRENEURS

“Achieving what you truly believe in, is not impossible. Stay inclined to your vision and execute your plans accordingly – Success will follow”, Leadership panel, Care24 31

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Online & Offline sales augmentation. This is backed by intelligent conversations and visually immersive experiences. To understand this in detail, let’s take a look at DaveAI’s flagship Virtual AI Avatar. The platform can mimic a salesperson and interact and empathize with customers as required. It can make personalized product recommendations and nudge a customer to make a positive purchase decision. And since it’s flexible to other verticals, it can be used as a Virtual banker, Virtual Concierge, Virtual Support Avatar etc. With this portfolio, DaveAI has assisted globally established enterprises to touch new heights. It’s working with SMBs to Large Enterprises, including Malls & Supermarkets, Real Estate, Apparel & Fashion and Home Décor.

THE GENESIS AND PROGRESS

Dr. Ananth Founder

DAVEAI A Next-Gen Provider Of Personalized AI

t is quite interesting how AI is reshaping the everyday concerns of business. The technology is addressing key concerns like transaction, customer support, personalization, Data Analysis, productivity, etc. One of the prominent changes, however, is the introduction of Virtual AI avatars. It has played an integral role in catering business needs and is applicable in multiple verticals. Given its significance, AI remains an intriguing technology for many and needs to be democratised in order to improve business growth. DaveAI, a Bengaluru based Startup is working on this for the last four years. The Company primarily serves Retail & BFSI and is consistent in democratizing AI, one step at a time.

A UNIQUE CORNER STONE

Retail/Sales stands at the forefront of the cut-throat market sectors. It is constantly influenced by several factors, including consumer taste, value for money, change in regulations, and much more. A solution that adheres to all the elements and help in purchasing decisions will prove beneficial - to both buyer and sellers. This is where DaveAI comes in. The Company offers an AI sales augmentation platform that helps brands create digital twins of their physical sales spaces.’

The inception of DaveAI was a unified effort of many people, led by Dr. Ananth. Being a Savant in Technology, Dr. Ananth aspired to address the human-machine speech concerns in business. And identifying a big scope for it in retail, he and his team ventured on the idea of sales augmentation. “We took a platform approach from a technology perspective that gave us the flexibility to be nimble in terms of what use cases we addressed”, says Ananth. The idea led to the creation of a virtual sales companion, which later evolved into the virtual salesperson. As of now, DaveAI is working at an enterprise scale with proven impact across business metrics. It has become an Intel Partner Alliance member, part of NVIDIA’S Inception programme, and a member of NASSCOM’s Deep Tech Club. These affiliations keep it at the forefront of technology. The competency and innovations have honoured it with notable epithets. DaveAI is a “NASSCOM Emerge50 winner”, which puts it among India’s top 50 innovative software products. DaveAI was also recognized as “India’s top 10 retail technology products” by the Retail Association of India.

JOURNEYING TO NEW POSSIBILITIES

In the last four years, DaveAI has devised a pretty diverse portfolio. Excavating the opportunities of AI, it has crafted Virtual Avatars, AI Chatbots, AI Micro Branches and Virtual stores. And are consistent in improving the products for better experiences. It further plans to improve the products’ emotional intelligence to make automated conversations more humane, and deliver improved impact for enterprises. The virtual Avatars, in particular, has helped DaveAI establish a niche, for the competition is still minimum, and they have made a percentage of organic growth. In the next phase of growth, they’ll be focusing on three particular levers, Product, Market and Partners. Leveraging on them, DaveAI plans to expand to new geographies, such as South East Asia & North America and establish credible partnerships. 35

www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

Automobile

The automobile industry is one of the most important drivers of India’s economic growth. Recently, a large number of startups have entered the Indian electric vehicle industry. With the country on track to become the fourth-largest EV market in the world in the next 20 years, entrepreneurs are seizing the opportunity. India’s Electric Vehicle Startups are leading the way to a Greener Future. The more powerful electric cars become, the more quickly will be gasoline-powered vehicles eliminated from the highways, which are one of the main sources of pollution. According to recent reports, in the base case scenario, the EV market is projected to rise at a CAGR of 44 percent between 2021 and 2027, reaching 6.34 million annual sales by 2027. What are Electric Vehicles? An electric vehicle (EV) is something that uses an electric motor instead of an internal-combustion engine that burns a mixture of fuel and gases to produce electricity. Challenges with Electric Vehicles The biggest challenge with Electric Vehicles in India is the fact that EVs run on Lithium-ion batteries, which are expensive as they are imported. Presently, domestic players import about 80% of the core components in an EV from China. Battery anxiety is one of the key reasons stopping people from purchasing an electric vehicle.

Top 10 promising Electric Vehicles Startups in India are STROM MOTORS

EMFLUX MOTORS

Founder- Prateek Gupta, Jean-Luc Abaziou, and Dr.Gilmer Blackenship Investor-Indian Angel Network Year of Establishment- 2011 Based at- Mumbai Electric Vehicle - STROM-R3 (3 Wheeler Fully Airconditioned Cars) Price- 4 to 4.5 Lakhs (Approx.) Features- Cars are sporty, peppy, nimble, and enjoyable to drive. The STROM-R3 is equipped with a 4G linked diagnostic engine that allows users to monitor not only the position and status of charge, but also the overall health of critical components such as brake pads, engines, and electronics.

Founder- Ankit Khatry, Varun Mittal, and Vinay Raj Investors- Meher Roy, Brian Fabian Crain, Rishabh Gupta, Samar Singla, Nikhil Arora, Nitish Singh Year of Establishment- 2016 Based at- Bangalore Electric Vehicle – Emflux1 superbike (2 Wheeler Bike) Price- 5-6 Lakhs rupees Features- Fastest superbike in the market, with a top speed of 200 km/hr, a 0-100 km/hr acceleration time of 3 seconds, and a range of 200 KM.

OKINAWA

Founder- Rupali Sharma and Jitendra Sharma. Year of Establishment- 2015 Based at- Gurugram Electric Vehicle – IPraise+ (2 Wheeler Scooter), OKI-100(2 Wheeler Bike) Price- 1 Lakhs rupees Features- [IPraise+ (2 Wheeler Scooter)] Top speed is 58Km/hr, swappable batteries, and a smartphone app that enables you to mobilize your scooter remotely, track its location, see how much usage battery has, and also find it out when to go for service.

Along with a machine learning-based navigation engine that learns the users’ everyday drive paths, the onboard device continuously monitors the road terrain and driver habits.

EULER MOTORS

Founder- Saurav Kumar Investors- Blume Ventures, Inventus Capital, Jetty Ventures, Srinivas Anumolu, Ganesh Krishnan, Inventus Capital, Sujeet Kumar Year of Establishment- 2015 Based at-New Delhi Electric Vehicle - Electric auto-rickshaw (3 Wheeler & 4 Wheeler LCV) inspired by Tesla Price- 3 Wheeler Electric vehicles are more cost-efficient than 4 Wheeler ICE counterparts Features- Depending on the load on the engine, the commercial cargo electric vehicle has a range of 80-100 KM on a single charge. The electric three-wheeler can bear a maximum load of 500 kg.

www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

REVOLT MOTORS

Founder- Rahul Sharma Year of Establishment- 2019 Based at- Gurugram Electric Vehicle – RV300 and RV400 Price- 1 Lakh Features- The bikes RV300 and RV400 have interchangeable batteries that enable riders to travel up to 85 KM, with top speeds of 65 km/hr for the RV300 and 80 km/hr for the RV400. The bikes also have AI features including geo-fencing, geolocation, battery swapping, and tracking, as well as the ability to change the sound of the bikes.

ULTRAVIOLETTE AUTOMOTIVE

Features- The Yulu Miracle is a dockless, lithium-powered scooter that focuses on first- and last-mile connectivity and can travel up to 5 KM. It has a battery-swapping model that uses machine learning and artificial intelligence to predict demand and vehicle use. Using internet of things hardware, each scooter sends its battery charge percentage to Yulu servers at regular intervals.

Founder- Niraj Rajmohan and Narayan Subhramaniam Investors- TVS Motor Company, Speciale Invest Year of Establishment- 2015 Based at- Bangalore Electric Vehicle – F77 (2 Wheeler Bike) Price- 3 Lakhs Features- Acceleration ability of 0-60km/hr. in 3 seconds and 0-100 km/hr. in 7 seconds. The Top speed is 147 Km/hr. It can travel a distance of 130-150 km on a single charge. Swappable batteries. Connected to a mobile app to find the location of the bike, how much charge your batteries have, also the max speed, max torque can be customized.

ATHER ENERGY

Founder- Swapnil Jain and Tarun Mehta Investors- HeroMotoCorp Ltd, Sachin Bansal, Binny Bansal, Tiger Global Management, InnoVen Capital Year of Establishment- 2013 Based at- Bangalore Electric Vehicle – Ather S340, Ather 450, and Ather 450 X. Price- 1.6 Lakh rupees (Ather 450 X) Features- Features include an LCD screen with Google maps, the ability to play music and answer calls, a smartphone app integrated with the scooter that provides details about the scooter, incognito mode, and stand sensors. The top speed is 90 KM per hour. The distance travelled in a single charge is certified to be 116 KM.

TORK MOTORS

Founder- Kapil Sheke Investors- Ratan TATA, Ankit Bhati, Bhavish Aggarwal Year of Establishment- 2016 Based at- Pune Electric Vehicle– TX01, TX02, TX03, TX04, TX05, T6X (2 Wheeler Bike) Price- Rs. 1.25 Lakhs Features- Features include a smartphone app, a 100 KM range, a top speed of 100 KM per hour, 80% charge in 1 hour, GPS and TIROS, an AI-enabled operating system.

OLA ELECTRIC

Founder- Bhavish Aggarwal Investors- Pawan Munjal Family Trust, SoftBank Group, Hyundai Motors, Kia Motors, Matrix Partners India Year of Establishment- 2017 Based at- Bangalore Electric Vehicle– OLA Appscooter, Kinetics’ Safar smart, Mahindra’s E20 plus, and Goldstone BYD electric buses have also been introduced. Price- 1.5 Lakh rupees (OLA Appscooter) Features- Top speed is 95 KM per hour. Have IoT sensors, a GPS, and a SIM card, with a certified range of 240 KM per charge.

YULU

Founder- Amit Gupta, Naveen Dachuri, R.K.Mishra, and Hemant Gupta Investors- Blume Ventures, Bajaj Auto Ltd, 3one4 Capital, Tracxn Labs, Incubate Capital Partners Year of Establishment- 2017 Based at- Bangalore Electric Vehicle– Rental electric bicycle (Yullu move) and scooter (Yullu miracle, MMV) (2 Wheeler) Price- Rental plan for Yullu miracle is Rs 899 per week and Rs19 per day for 16-45 days.

Final words

In terms of electric vehicles, India is still a developing market. India is evolving, and with the introduction of a slew of new technologies and developments in the electric vehicle sector, a slew of new opportunities are opening up! 37

www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

The Silver Lining For a Cleaner India

“We need R&D in almost every department of the company whether it is BD, marketing, sales or even operations,” Nimit Aggarwal -Founder

he rising consumption of plastic has significantly revived the plastic crisis. With that, the production of plastic has skyrocketed, and simple waste management is not able to keep up. And the COVID-19 has just added fuel to the situation. There is no instant solution to it. Society needs plastic to function, but its consumption and disposal need to be kept in check. In developing nations like India, this is a more pressing concern. The country counts among the top 5 polluted nations, and the charts are rising. In 2019, India’s average particulate matter concentration was 70.3 µg/m³ - the highest in the world, which accounts for a major proportion of global pollution. But there is a ray of hope with the Plastic-EPR credit model. It allows brands to go beyond their own footprint to promote plastic action by systematically reducing and redesigning plastic out of the system entirely. Eco Ex, a novel startup in India, is commercializing this framework across the nation. The Company stands with pride as the first digital marketplace for plastic waste management in India.

www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

AN INDUSTRY-FIRST

EcoEx was founded on the premise of simplifying the Plastic-EPR credit model and making plastic credit certificates accessible to all. But what is its importance? In a plastic-EPR credit model, a producer is obliged to verify that an equivalent amount of packaging waste has been recovered and recycled to meet their responsibility, rather than recycling their own packaging. After that, evidence of recycling or recovery must be obtained from appropriately licenced processors or recyclers. EcoEx is the bridge that connects recyclers with producers and brand owners. It provides digital solutions that assist in identifying the source of plastics, channelling them, and disposing of them, as well as a complete set of documentation that ensures the project is carried out on the ground. EcoEx envisions a plastic-free future for the nation, providing monetary benefits for all parties involved. EcoEx has onboarded 60+ members and completed 20000 Metric Tonnes.

LEADERS OF DISTINCT PROFICIENCY

EcoEx was ushered into existence under the aegis of Nimit Agarwal (Founder and MD). He has an extensive history of working on sustainable solutions, plastic waste management and PET plastic waste. His ecominded entrepreneurship accounts for UNDP sustainable developments. He has also consulted numerous foreign recycling organizations with their planning and business strategy. He is also helming BLS Ecotech as its director for nearly a decade, focusing on introducing innovative plastic recycling technology. After extensive experience, he started working on a vision to simplify the EPR fulfilling process. He aimed to make plastic credit certificates accessible for all, and decided to have a separate firm based on such services only. And that is how EcoEx came into existence. As of now, he is leading EcoEx from the front, keeping it aligned with strategic planning and the underlying vision. However, he is not alone. He shares the panel with seasoned leaders like Akshaya Rath (CEO). Mr. Rath has over two decades of experience in e-commerce, supply chain and created and led a number of B2B companies. Starting as a C-Suite early, he has accomplished 30+ e-Tendering projects in Govt. departments & Public sector units in the domestic market. He also has a strong background in e-auctions, having managed a team to design an e-auction (reverse and forward) software solution in his former company. With leaders of such calibre, EcoEx is consistent towards creating a cleaner tomorrow. It provides a sustainable digital ecosystem for stakeholders to conduct secure and mutually beneficial plastic credit certificate transactions from anywhere, at any time.

A TECH SAVVY WORKING MODEL

EcoEx inculcates a lot of R&D to stay aligned to the market and uphold the quality of its solutions. This includes making continuous developments in terms of technology, staying updated with laws, policies and even trends. EcoEx is running AI algorithms on its website and even implementing techniques to beat all the upcoming hassles. With the support of a talented team, it is constantly elevating standards and scaling quality. They make sure the overall process of a transaction is secure, properly documented so that customers can have a hassle-free experience. EPR and Plastic-Credit is a new concept, and EcoEx is pioneering it in India. As such, the Company goes to every extent to propel trust and set the bars high to ensure a firm grip over the market completion. The inward developments also extend to marketing approaches. EcoEx follows a 360° approach that covers social handles, PR, e-mailers and effective digital marketing. EcoEx keeps changing 39

its techniques with new trends, guidelines and ensures to fulfil the Google marketing standards.

A PLACE FOR ENTHUSIASTIC PEOPLE

As a startup, EcoEx upholds a very energetic and funfilled environment. The majority of them are young, which ensures a transparent and holistic culture. Everyone is allowed to work freely and input ideas as they see fit. The transparency enables freewheeling communication, sharing and resolving issues together. “To keep our employees motivated, we run several rewards and recognition programs too,” shares Nimit. Furthermore, timely outings, lunches are a few things that keep them engaged with the Company. The team’s transparency and enthusiasm played a prominent role amid the pandemic. Although EcoEx had its set of troubles and wasn’t able to tap the potential brands due to the unavailability of the concerned people. But they didn’t bow down. Instead, they stood together working on a remote framework and striving to close leads. Moreover, they ran several digital marketing campaigns and webinars to promote their services. To sum up, they did have a hard time adapting to the situation, but it also offered a great opportunity for networking and planning things around that.

ENVISIONING A ECO-HYGIENIC TOMORROW

EcoEx commenced its excursion with a team of two people, but as the stakes got higher, so did their team and capacity to perform. The Company now is an ecosystem of smart people with varied expertise ranging from marketing, sales, compliance, and operations. EcoEx envisages to be the patrons of a cleaner tomorrow and guide India’s waste management system towards self-sufficiency & selfefficacy.

“Our vision is to create a secure, transparent & equitable digital ecosystem to connect the stakeholders of the waste management value chain & enable them to work in harmony,” affirms Nimit. And everyone is attuned to achieve the desired goals and outcomes. www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

Focus on Integrated Logistics Approach “The information about package is as important as the delivery of the package itself ”, states Frederick W. Smith, founder and CEO of FedEx. “People say, ‘Dream big!’ – but you have to think about the logistics. It’s not just coming up with a great idea; it’s how you can sell, market or promote that idea”, believes Marley Dias, American activist cum writer. Aware of these and knowing its responsibilities well, Emirates Logistics India Pvt. Ltd. has built a rapport and has now received the unbreakable trust of a huge number of organisations. With its experience, expertise and impact, Emirates has qualiied and conferred as Company of the year 2021.

Amit Srivastava

Manu Sadanandan

Country Head - Supply Chain

Anant Pandirkar

Director & Country Head Logistics

ABOUT THE COMPANY Emirates Logistics India Pvt. Ltd. is a world-class service provider for Freight-Forwarding, Customs Clearance, Supply chain solutions, warehousing & distribution.

Business and Agency Development

Ajaykumar Gupta Head - Finance

than 60 countries spread across the Middle East, Africa and Asia.

The company is one of the only logistics company in India having its own Packaging & Designing plant in Chakan, Pune which provides customised & onsite packaging solutions to engineering, automotive & large manufacturing companies.

It was in 1975 that Sharaf Group was incepted as a shipping agency with a vision of becoming a leading international organization. Gradually, as the business grew, the Group also began developing strong business relationships due to the trust-worthy services and cofidence provided. The Group continued with its ambitions and slowly, developed a global footprint, as a result of which the stakeholders received maximum value.

THE START Emirates Logistics India Pvt. Ltd. is part of the reputed Sharaf Group, one of the largest conglomerate group of companies based in UAE. It has diverse business interests and operates in more

THE TEAM In 2011, Emirates started its journey as a small freight forwarding company with only 21 employees and 5 branches. Today, it has grown to become a multi-division company with more than 250 employees

www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

C R Murali Mohan

Head Business -Development

rendering services across India through its network of 16 branches, 14 warehouses and 1 plant. The key officials Anant Pandirkar (Director & Country Head - Logistics); Amit Srivastava, (Country Head Supply Chain), Ajaykumar Gupta (Head - Finance), Manu Sadanandan (Business and Agency Development) and C R Murali Mohan (Head- Business Development) feel their journey has been a roller-coaster ride full of fun and challenges as they have been growing through the years THE PANDEMIC COVID-19 To add Logistics services were categorized as essential services. The Initial Phase caused a knee-jerk reaction since there was not much clearity on activities

exempted from the lockdown However, safety measures for all were adopted, including the restlessly working field staff. However on obtaining clarity, Emirates Logistics India picked up momentum,followed safety measures, protocols andensured customer does not suffer.

term strategies and directions that fruitfully navigate the business through competitive waters.

Forwarding Company of the Year’ award in 2019 at an event organized by Cargo Talk.

The Country Head for the supply chain division Amit with 23 years of experience, ensures customers are provided best-inclass services.

SOON-TO-BE-LAUNCHED APP-BASED SOFTWARE Anant claims, “Due to the pandemic, the importance of digitization and enhanced use of technology have been understood but more than that, we have realized that technology is one of the key business drivers for future. Our march towards paperless transactions has gathered further momentum post onset of COVID. We have integrated majority of our business processes into a single software which takes care of Human Resources, Admin, Training, CRM, MIS and we are working on continuously enhancing the same to ensure increased productivity & efficiency. We will soon be launching an App-based software for providing real-time shipment-related updates to our customers not only on the portal but also through WhatsApp.”

Heading the Finance team, Ajaykumar coming from a Big 4 background having almost 15 years of experience, ensures capturing minutest of details while ensuring execution of business strategies envisioned by the country heads. This ensures that the company always remains financialy healthy.

Beside this; the Director and Country head - Logistics, Anant has been conferred with ‘10 Most Influential Business Leaders’ award this year by the magazine Business Sight.

QUALITY HAS TO BE ENSURED The quality of the services rendered is a must. To ensure this, dedicated SOPs, aligned KPIs, internal frequent reviews and Escalation Matrix for issues are all taken care of. TRUST OF CLIENTS

Anant emphasizes,“We cater to companies operating in most of the industry segments. If we talk about the clientele, it includes names such as KEC & Kalpataru operating in the EPC segment; Haier, Bluestar and IFB in the white goods segment as well as major PSUs like SCI, BPCL, HPCL, IOCL, and ONGC. It is because of their trust in our services that they have been associated with us for a number of years.” THE APPROACH TO MARKETING Emirates Logistics believes in a long-term business relationship. The requirements are well understood and then tailor-made solutions are provided. This results in cost-effective services. Moreover, trust is also built. THINK TANK EXPERTS The Country Head for freight forwarding division Anant holds more than 25 years of experience. With his know-how, he sets up effective long-

Being with Emirates Logistics India for 10 years, Manu taking care of business and agency development, has created a good name for himself by his efforts. Heading the Business Development Team, C R Murali carries over 20 years of experience in the supply chain, procurement, procure to pay, and contract logistics sales and operation. FORTES Having presence across major sea ports of the country as well as a highly experienced team of dedicated professionals, helps the company maintain its position in the competitive scenario. Besides providing plain vanila services such as port-to-port, clearance, and transportation; Emirates Logistics India has great experience in handling doortodoor and break-bulk shipments as well. The icing on the cake is the group infrastructure that they have which makes them ‘a one-stop solution provider’ and the preferred vendor for most of the customers. The employee mix caters to all sorts of customers, be it mid-size companies or large corporate houses including conglomerates. EMPLOYEE ENGAGEMENT IS AMONG THE FOUR PILLARS Emirates Logistics India considers ‘Employee Engagement’ as one of the four pillars giving strength to their organization. Not only employees’ engagement activities are conducted but also their participation in the festival celebrations as well sporting tournaments is ensured. Right from knowledge-sharing sessions through yoga meditation, to language learning workshops are organized too. ACHIEVEMENTS AND ACCOLADES Emirates Logistics India has been the recipient of the ‘Leading Freight 41

IN FUTURE According to Anant, freight booking, custom broking, warehousing, supply chain management and contract logistics are what they are into now. These cover almost all the verticals of the shipping and logistics ecosystem. The focus would be shifting towards an integrated logistics approach in the coming days. People would soon see one-window solutions to major food processing and agricultural commodity players since agrilogistics is one of the main focuses. Even after having 16 ofices pan India, 14 warehouse facilities & group-owned infrastruture across major ports and ICDs of India, the company is still looking to expand its reach and open to new facility development upon prospect leads from big corporates and manufacturers. SOME VALUABLE TIPS Anant is of a firm belief that leaders should be created at all levels in the organization. He ensures each member of the team finds himself responsible and accountable and also possesses a sense of ownership in all the actions, deeds and task performed by him. He does not let anyone forget that authority goes hand in hand with responsibility. What Anant conveys to the aspiring entrepreneurs and the readers is, “Do all the work with great passion and labor, and put more than cent per cent of year efforts. Do not worry or bother about the results, if the efforts are genuine, positive, and up to the mark, success will definitely follow.” Further, he advises, “Be true to yourself as well as everyone else. If something is not possible, acknowledging and communicating the same is better than denial of the truth and not delivering. This is not only going to save efforts, time and money for both the sides but also will help in gaining trust and confidence.” Amit is a firm believer of continuously motivating employees. He is also called on as speaker in various forums. His out of the box thinking and presentation ideas are always a delight to the eye. He regularly imparts tips & snippets which keep his team moving. www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

i-Assist Innovations Labs

‘One-Stop Shop’ to Become a Global Research Organization Smita Kumar | Business Connect In an interview with ‘Forbes’, Twilio CEO Jeff Lawson had stated, “Marc Andreessen said, “Software is eating the world.” It was a prescient prediction. The power of software is really changing every industry there is. But he did not describe how it would eat the world or what the roles would be. Keep in mind that nobody really talks about how people are making this transformation happenand of course, this is about software developers.”Digital Transformation has undoubtedly become much more than a buzzword in the industry today. And, there are, of course, names that have contributed a lot to this and each one has its own USPs. The brainchild of Sharad Kumar, i-Assist Innovations Labs Pvt Ltd is the one, which is looked at as ‘One-Stop Shop’.

Sharad Kumar

Founder and CEO

Let us take out some time to learn from the success journey of the CEO cum Founder of the company Sharad Kumar. We would witness him sharing few inspiring points here and what exactly lead him to start the company. Also, we would come to know what obstacles he has faced and what all were turned into opportunities by the knowledgeable man. Not only he is extremely passionate about this creation of his but also he very well is aware of the way he has to handle his team. Sharad is of the thought that his team members and he constitute a big family. Well, all this together makes him qualify to be a part of the 10 Most Cutting-Edge Digital Transformation Solutions Providers. Let us acquire a different business outlook by the confident entrepreneur-

JUST ONE THOUGHT…

The CEO and Founder of the company, Sharad Kumar shares his experience, “No matter how much advanced the technology is, how much we have accomplished all these years, there’s always a scope to make it even better. Before the idea came to fruition, the changes and advances that were achieved in the technological aspect were huge and there’s no limit to what we can achieve.” As far as i-Assist Innovations Labs Pvt Ltd (IAIL) is concerned, just one small thought of his proved to be the ultimate motive for the venture. He continues, “Why can’t the business get a software that fits exactly what their needs are, basis the IT maturity, the Organizational constructs that drive the change. Just www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

like the future of medicines are going to be Personalized medicines, why can’t software be developed – with the best of the technologies and functionalities for an organization. Today the Product company develop a Product, IT Purchases it and makes the adequate change in it by employing a System Integrator/Consulting Organization to make it work for the business where the turnaround time, cost of change, the cost of integration, and implementation makes the overall cost of change so high. Why can’t a product company does that for business directly and solves the wide gap between “as is” vs “to be””

CHALLENGES & OPPORTUNITIES

Just like others, Sharad too had to face challenges and obtained opportunities. Sharing his experiences, he says that while spending more 44

than two decades in the IT sector, he bore all sweet and bitter. Experiences. Performing roles like those of CFO, Organizational leader, Sharad had always been vibrant and full of enthusiasm. Those were the times when he saw himself shaping up plans to start an organization of his own. According to the confident CEO, “Yes, there were obstacles like recruitment of right people, finances, workspace, infrastructure etc. Still, I was not dissuaded. Facing these challenges, I moved on. In the closing days in December 2019, we opened a new leaf in our chapter. And, then was born IAIL. Within the first few months itself, we received reputed clients. It was in March 2020, the whole world came to a halt because of the pandemic. Many startups and big companies as well were hit badly by the pandemic. But, all this was no bottleneck to IAIL, as we had a pretty clear vision and roadmap, through which we were able to sustain and slowly emerge a force to deal with in the IT sector.

A GAME-CHANGER...

help in the designing, development of these products. The company aims at being a global research organization that also changes the world with its innovative products to make the lives of people better.

To put it in simple words, Sharad adds further and says imagine an insurance policy filing (as an example), it takes few days, as there are many things, that come in the picture. Be it filing the documents, verifying the documents, checking the legibility of the same, and finally getting the thing approved. The filing is done post this process. And this exercise takes at least 3 to 5 days and the manual intervention (collecting all this information) could not be ignored.

QUALITY IS OUR PRIORITY

i-Assist Innovations Pvt Ltd confirming the quality is its forte, speaks none of the products after reaching the market, failed quality checks. It is ensured beforehand that it is tried and tested innumerable times to ensure quality.

Quite confident of his achievements, Sharad goes on, “What if I say that this whole process can be done in a mere 60-120 mins? How’s that for a game-changing moment? The in-house product (patented) that we developed not only does all the aforementioned things but also makes sure that only the verified and legit information is fed directly to the client’s server by integrating seamlessly. And, this is just the start, this instance is one of the instances that prove to be a tremendous success within the industry!”

YOU NAME IT, WE HAVE IT

The ‘One-Stop Shop’ has it all. According to the company, the array of its products goes well with all the domains breaking the usual technology barrier, which talks about few products unfeasible for other domains. Finance, banking, insurance are a few names/areas the company serves. They are proud enough to speak about the partners to IAIL who earlier were seen signing the agreement for only some time. This is quite enough to boast about how well the performance of the company is!

ANOTHER BRAIN BEHIND IAIL…

The co-founder of the company Manmaya Ray is another brain behind the company.

FROM 4 TO ABOVE 25 PROUD IAILIANS...

Another thing about which Sharad is gratified to talk is his ‘in a way exemplary’ team. Beginning with four members and today, having more than 25 in the team, Sharad claims, “We are proud to call ourselves a big family.” He ensures people always come first.

The co-Founder, Manmaya Ray – who ensures what was promised goes intact, from Operations Praveen who ensures nothing goes wrong in the organization, from Marketing and Branding Surender – who decides how IAIL should be seen by the outside world, the best brains in the core team, to name a few Manjesh Narayana, Venkatesh, Pranay, Shantam, Mohit, Sagen, Sanidhya and a big list ensures the edge in technology is maintained with continual improvements in technology. From PMO Rena Laurin and her team ensures we give and set the right expectation with our products the last but not the least the eminent leaders from industry who blessed us by agreeing to part of the family as advisors and Mentors Mr Atul Gupta, Mr Suresh Mahalingam and Mrs Anisha Motwani who have been guiding us to be sharper and faster to be ahead in the game.

AWARDS & ACHIEVEMENTS

Coming to the awards and achievements by i-Assist Innovations Labs Pvt Ltd, these are:

Indian Achievers Forum: • Recognition of Outstanding Professional Achievement & Contribution in Nation Building, • Promising Start-Up by India Achievers Forum, Leaders Awards: • Digital Innovations Enterprise of the Year, • One of the Top 10 ML Start-ups of 2021.

WE ARE AN R&D COMPANY

The company loves to be called an R&D one because of the products they developed in-house. This took quite a good time of theirs, for research & designing, ensuring the final product going to the market is top-notch.

TREND-SETTER

IAIL aims at becoming the trend-setter as far as transitions in technology are concerned. Also, it strongly believes that change is something that impels the companies to perform better.

AUTOMATION AND MISSION

On being asked how AI, ML, Big Data etc, driving the competition and where the company stands, the luminary has one word to say- Automation.

The CEO of Twilio Jeff Lawson affirms there are times when technology needs to be bespoke and have a special secret sauce to win in the market. Every company has its table stakes…

Sharad describes their mission by stating that they ensure the products are error-free and does the majority of the work by itself, that is, without manual intervention. ML algorithms 45

www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

Innovation

Top 5 Business Intelligence Tools Nowadays, a vast amount of data is generated in companies all the time, and this data needs to be analyzed to make important business decisions. To do so, several tools are available in the market to turn raw data into valuable business insights, collectively known as Business Intelligence tools. In terms of market size, the Business Intelligence (BI) software industry is rapidly becoming one of the most significant. According to recent reports, the global Business Intelligence market is expected to grow at a CAGR of 7.8 percentfrom 2021 to 2026, from US$26.50 billion in 2021 to US$33.77 billion in 2026.

The increasing emphasis on digital transformation, rising investments in analytics, rising demand for dashboards for data visualization, increased cloud adoption, and increased data generation are all major factors driving the Intelligence and Analytics Software market size.

Tableau dashboards can be produced in minutes using simple drag-and-drop data field applications. To explore and develop Tableau dashboards, you don’t need any technical expertise. It’s easy to use on any computer, and the results are simple enough for everyone to understand and use at any time.

The following are the top 5 Business Intelligence tools that grab attention and are used by millions of companies hunting for great business insights

Tableau has five major projects to choose from. Tableau desktop comes first, followed by Tableau online, reader, and finally Tableau public. Tableau’s other notable features include: In Tableau, you can simply pick the data and switch between visualizations on the fly, making switching between visualizations extremely simple. Tableau, on the other hand, visualizes data from the outset, allowing you to see this important information in a new light.

POWER BI Power BI is a cloud-based business intelligence analytics service from Microsoft that allows you to analyze and visualize data. It generates and publishes innovative and clear reports for a particular company. Anyone can build custom dashboards with a unique 360-degree view of their company using Power BI.

Tableau also provides users with a variety of options for answering questions while they explore data visualization. Tableau also offers a range of enterprise-level deployment delivery and consulting services. It also enables users to build custom formulas that aren’t available in other software, and it has hundreds of native connectors that enable users to easily pull, cleanse, and compare data from virtually any source without writing custom code.

It will first bind to a variety of data sources, form the data to your specifications, and then model the data using relationships, equations, and hierarchies. You can produce beautiful reports for your company from all angles using visual software and a custom gallery, and it then publishes the reports securely and sets up an automated data refresh. There’s Power BI’s one-of-a-kind feature for printing exact dashboards, which can come in handy during board meetings and discussions. Finally, Power BI provides a visualisation library. As a result, Power BI is used by the majority of MNC’s.

INFORMATICA Informatica is an ETL-based data integration system. It collects data from various sources and then loads it into different targets. It’s also capable of handling large amounts of structured or unstructured data, such as flat files, databases, log files, and so on.

TABLEAU

It also offers data integration applications and services for several companies, industries, and government agencies, including telecommunications, healthcare, banking, and insurance services, and it is high-performing while also being very easy to create, manage, and administer, making it a better alternative to ETL.

Tableau is a popular business intelligence platform used by the vast majority of companies. It helps you to identify complex trend trends and then transform them into actionable knowledge. www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

Administrators, developers, and practitioners would benefit from the features of Informatica Power. The metadata manager is the first of the Informatica ETL products, followed by creation capabilities, a range of usability and visual tools, and finally, metadata- based architecture. As a result, the Informatica power center is being used by some of the world’s largest companies.

MSBI MSBI stands for Microsoft business intelligence, and it is one of the most common data and mining tools for business intelligence. It assists the company by developing virtual dashboards and scoreboards. It can also produce fast and accurate results using a search engine, even when there is a lot of data. It also includes tools that help in the provision of optimized business intelligence and data mining queries. MSBI makes use of Visual Studio and SQL Server, enabling users to access reliable and up-to-date data to make better decisions. The first is SQL server integration services, which are divided into three groups.

This is a forum for developing high-performance data integration and workflow solutions for data warehousing, including data extraction, transformation, and loading operations. The SQL server analytical services are the next step. This is the method of transforming two-dimensional data, such as rows and columns, into a multi-dimensional data model.

It is primarily used to analyze large amounts of data, after which SQL server reporting services are provided. It’s a web-based enterprise reporting platform that can handle both conventional and interactive reports, as well as dimensional and multi-dimensional

www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

INNOVATIVE FILTREX™

A promising manufacturer of high-efficiency Filtration – Separation - Purification Equipment’s, Process Cartridge Filters, Filter media and hardware

Kajal Dobhal | Business Connect

or this exclusive inside story, we sat down for a freewheeling conversation with the Founder of INNOVATIVE FILTREX™ TECHNO ENGINEERING INDIA PRIVATE LIMITED– Deepak Warude who is steering the company as Technical Director. He is a graduate of Chemical Engineering & Post Graduate in Industrial Safety & Environmental Engineering with two decades of experience in the areas such as-Filtration, Separation, Purification and Process engineering. As he walked us through his company profile, product portfolio, business values, USPs and a lot more, our team ended up forming this elegant ‘read’ as an inspirational story for our global readership. So, Deepak Warude began the conversation by conveying,

DEEPAK WARUDE

Founder Director-Technical

“With a sheer emphasis on consistent quality in filtration for the successful functioning of clients’ applications, INNOVATIVE FILTREX™ has set high-quality products as its topmost priority.”

While maintaining its in-house quality standards, the company has also been accredited with an international certificate- Quality in Business International Trade Council Accredited Schedule 42-B.

COMPANY OVERVIEW

INNOVATIVE FILTREX™, a start-up with an alignment with the keen understanding of Innovative Filtration and separation techno-commercial equipment, has set its foot in the market as one of the leading all types of Industrial Filter manufacturers. At present, the company proves its forte in conventional services such as elements supply, spare parts, technical assistance, and field services to the development of new technologies to improve reliability and performance of Filtration – Separation - Purification equipment. With its Advanced Process Engineering laboratory and research facility, the organisation is capable of performing extensive filter development & evaluation programs to keep in line with its innovative streak. The venture maintains very close international collaboration with its material and component suppliers to be benefitted with the upgraded in filter media technology that the administration ensures to incorporate into their product development operations. INNOVATIVE FILTREX™’s tech-oriented zeal keeps them fulfilling the need of most demanding industrial applications where the Filter elements consists of a variety of materials— polyester, polypropylene, cotton, Teflon®, Nomex®, metals, micro-fiberglass, resin-bonded cellulose, PTFE, Cellulose, Sintered Stainless Steel Filters etc. Apart from these, the company has also decided to provide critical solutions for fluid Separations and Filtration to make a difference for sectors like — Paint, Ink, Coating, Oil & Gas, Chemical, Petro- Chemical, Polymers, Resins, Agrochemicals. Automobile, Pharmaceuticals, Power, Automobiles, Textile, Electronics, Biotech & Water Treatment, etc. Targeting all these industries, they are planning to offer customized solutions as per application to application of the clients.

A GLANCE OVER THE PRODUCT PORTFOLIO:

So far, the company has diligently advanced in the economics of manufacturing over 40,000 filter elements, that are environment friendly. And we have enlisted those accordingly• Gas Filter Elements (Pleated style, Depth style, and Coalescing) • Filter Vessel Internals (IF Rapid-LOK Element Sealing system) • Liquid Filter Elements (Pleated Style, Depth Style, Bag Style, Activated Carbon, Liquid/ Liquid Separation) • Air Filter Elements (Panel Style, Pre-Filters and Round Styles) • Metal Filters, Bag Filters & SS Filter Housing/Vessels • All types of Industrial & Pharmaceutical Grades Pleated & Depth Filters. • Membranes Systems for Solvents, Acidic & Alkaline Process Liquids & product recovery. www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

• • • •

Membranes for Gas Removal. All types of Bag Filters, High Flow Cartridge Filters & Filters Housing. Resin Bonded Cartridge Filters, Zeta Plus Type Modular Depth Cartridge Filters, Zeta Type Modular Plus Activated Carbon Filters. Ceramic Membranes system for Process Chemicals Filtrations, Oil removal, & Water & Waste Water Applications.

THE PRIME OBJECTIVE: The start-up comprises of an assembled history of techinnovations and achievements in the filtration industry ensured by its workforce. And with its new innings, the senior executives have set a goal to offer its clients exemplary advantages from filtration solutions that are continuously evolving as well as improving. On that note, Deepak Warude claims, “INNOVATIVE FILTREX™ not only makes better filters; we are constantly striving to make our filters better - incorporating the latest in filtration and separation technology.” And our company slogan is “Science & Technology Applied to Filtration – Separation – Purification.” The business values: • • • •

Focus on fulfilling the commitments while being reliable service provider. Decisiveness, transparency, discernment, open door policy for different ideas and cultures. Honest and transparent communications or interactions and learning from mistakes. Holistic growth for the employees while being respectful, supportive and responsive employer.

GLIMPSES OF THE OPERATING PRINCIPLES: • Being in compliance with the law while adhering to high ethical standards. • Evaluation of the impact scale of the venture while critical decision-making process. • Focused on market value. • Process- centric approach designed to fuel global performance. ABOUT THE USPS: The company proposes its USP by offerings its Tri-DEP™ media that Deepak Warude explains to be their latest innovation to ameliorate performance depth style in polyester filtration. The apt and experienced workforce possesses decades of accumulated knowledge in OEM cartridges replacement. He asserts, “Our experienced staff can quickly replace over 40,000 OEM elements part numbers making us a one-source supplier for the client’s filtration/ separation needs.” Moreover, what makes INNOVATIVE FILTREX™ stand apart in its market is its specialization in maintaining as well as enhancing the operational performance of the client’s business, irrespective of their product applications. Undeniably, the company has toiled day and night to add substance to the Filtration Industry and emerged out as a knowledge-based company with an industry-experienced leading staff of experts who are capable of delivering excellent filtration/separation solutions with variety to sync with the client’s specific maintenance and operating requirements. Given this, Deepak affirms, “No matter what filtration/separation equipment you use or when it was installed, our filtration service personnel provide complete,

Bag Filter Housing

Cartridge Filter Housing

Pleated Bag Filters & Bag Filter

Multi Bag Filter Housing

Pleated Filter Cartridges

High Flow Filter

Resin Bonded Filter Cartridges

Sintered Cartridge Filters Modular Filter with Housing

expert support to maintain the reliability and operating levels you expect.” Additionally, what gives the company a competitive edge is its world-class testing services that it conducts leveraging advanced filtration diagnostic equipment to ensure proven filtration solutions to bring swiftness in performance over the complete lifecycle of its customers’ assets. Standardized filtration inventory and tailored solutions have heavily contributed in boosting their market image and gaining the trust of the customers. And regarding their OEM Filtration & Separation Cartridge Replacement processes, Founder Director Deepak Warude unveiled some salient features such as• Custom Product Stocking Program • Product Customization • Process Optimization • Consultation in Feed Study Prior to Product Release • Trouble Shooting Consultation • Element Dissection Analysis R&D ALIGNMENT: Deepak Warude asserts that their commitment to enhanced client’s process operations can be proved by their unwavering focus on neoteric filtration technology. And for ensuring this, they have 49

brought together an adept team of individuals (R&D team) who happen to be the seasoned filtration specialists with years of experience in formulating innovative and cost-effective solutions to address the complications. In regard with this, Deepak emphasizes that generating value for customers requires in-depth understanding in filtration media as well as filtration processes. Hence, for the relevant product development, their R&D facility is enriched with extensive quality testing equipment to boost their products performance for setting benchmarks, without any consideration of the external environmental factors. For granting their end- customers/ clients with improved solutions that can allow them get a leading edge in the market, INNOVATIVE FILTREX™ strains every nerve via its R&D processes. A SOLEMN PROMISE TO THE ENVIRONMENT: Founder Director & Managing Director of INNOVATIVE FILTREX™ Deepak Warude has fervently established this entrepreneurial venture with a commitment to always ensure positive contribution to the earth. As an ending note, he states, “We know well , we did not inherit this earth from our ancestors. We owe it to our future generation. We are committed to do our best to preserve it.”

www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

Reforming the Way People Learn Smita Kumar | Business Connect

ith the rapidly increasing demand for eLearning solutions, researches are also being performed parallelly. Among such researches, a new research report by Global Market Insights, Inc. has predicted that by 2027, the eLearning market size is set to exceed USD 1 trillion. The figure xspeaks about the high demand and the curiosity of the people to learn more and more. “When it comes to eLearning, content means everything. If eLearning content is not masterfully designed, all the rest will just go down the drain”, says the founder of eLearningIndustry Christopher Pappas. So true! Huge numbers of eLearning content production companies have come up in a very less time. Knotopian is one such company. Knotopian’s mission is to EMPOWER every individual and organization on this plant to achieve more. Keeping its employees motivated and ensuring the best results, Knotopian has earned a good name for itself in the L&D space. Its efforts and productivity have made it eligible to be a part of our edition Company of the Year 2021. Let us get to know how exactly Knotopian, which was founded by Nirmal Periyasamy, has been able to stand out from the crowd.

ABOUT THE COMPANY

Knotopian is one of the fastest-growing eLearning production companies with innovation as its core value. It is engaged in designing and developing bespoke custom learning solutions for organizations, educational institutions, and NGOs. Their services include gamified learning, scenario-based learning, mobile learning, simulations, flash to HTML5 conversions, and localization.

Nirmal A P Founder

INCEPTION STORY

It was much before the COVID pandemic, that people across the globe had started looking for online learning. In fact, organizations in high numbers had begun investing lots of money to ensure developing the skills of their workforce through online learning. Knotopian always believed that learning should be fun instead of just the ‘click-to-next’ slides. It believes in educating organizations the power of online learning. Thus, to reform the way people consume information (knowledge) – Knotopian was started. Knotopian means ‘Knowledge Reformer’.

WE HIRE FOR ATTITUDE

The proud founder affirms, “We believe in seeing the attitude of the person towards work while hiring them. Skill is something that can be learnt or trained anytime. People should be ready to take responsibilities and give their best in every task assigned. I am blessed to have such an enthusiastic team.” He adds further that the very base of their work culture is to support each other at work, instead of playing the blame game. The fact is that if people are taken care of, they will take care of the rest.

www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

THE PANDEMIC BROUGHT ENORMOUS GROWTH To Nirmal and his company, Covid-19 brought growth in the real sense. He without a second thought, claims, “Being brutally honest, we had an enormous growth during the Covid-19 crisis. One of the major reasons is that we are into online business. Apart from this, to ensure the safety of our team members and their loved ones, we started working from home. It was looked after that the team members enjoyed their personal time and worked only during the work hours. In fact, at times, there were situations when our people voluntarily worked extra hours and we forced them to log off and continue the work day. All this attributed a lot in delivering quality outputs even during the crisis.”

MORNING QUIZ TO FRIYAYS

gained after doing proper R & D. Quick delivery time, content and visual quality, internal process etc. include fortes.

A lot of fun learning activities are organized for the team at Knotopian. This is performed with the motive to explore and stay synchronized with the latest technological advancements. Among these are Morning Quiz, FriYAYs, and non-project tasks.

MARKETING

Knotopian is more of a thought to helping and motivating the out there. Every marketing effort ensures people learning. At present, their StoriesNow video series on LinkedIn and YouTube, animated gif quotes along with sharing informative blogs are contributing to this aspect.

Morning quiz as its name deals with a quiz competition and is held every morning. The questions comprise of those from eLearning, designing, learning advancements etc. FriYAYs witness the members sharing what new they learned in the week and if anything inspired them. Under non-project tasks, it is ensured that apart from the client’s projects, the team invests time to explore and create inspiring stuffs.

USPS

BEHAVIORAL LEARNING

FOUNDER’S EXPERIENCE AND EXPERTISE DO IT ALL

The organization culture of Knotopian, ‘Always-am-available’ concept, and of course, the unity among the team members, are the company’s USPs.

Apart from academic solutions, corporate learning, Knotopian also provides the ease of behavioral learning. Under this, the company brings to you expert professionals who could guide you in mastering the art of creating anchor points in eLearning that could help your workforce remember and implement what they have learnt. Needless to say, how important this aspect has become today!

Getting tremendous love by his team, the founder of the company, Nirmal began his journey as a quality analyst and reached till being a delivery head. With an experience of one-and-a-half decade in the L&D domain with other organizations, Nirmal knows how to lead Knotopian and there he is! His experience and expertise are what assist the organization a lot. His skills for people management makes him loved even more. Also, he has been recognized by the CIO Review India last year.

QUALITY OF SERVICES & EMPLOYEES’ MINDSET NOT TO BE IGNORED

Multi-level checks are performed before a learning is delivered to a client. Yes, Knotopian does this which involves people from all the teams. Instructional designers, graphic designers, and quality analysts ensure several reviews of the end product. Nirmal does not forget to mention the mindset of his team.

RECREATIONAL APPROACHES

Knotopian awards Amazon Gift Cards to its employees every month, team lunch, and Happy Hours are few to be named among such approaches.

800 + HOURS OF LEARNING

He states, “One of the overseen things is the mindset of the entire team. If the members are not happy or worried for a reason, it may reflect in their work too.” This is crucial and needs to be fixed at first.

Only in a short duration of two years since its inception, the company has created 800+ hours of learning for various organizations across the world.

AIMS & CHALK MINDS

CLIENTELE

First of all, the company would empower more and more people and organizations around the globe to achieve more. Secondly, Chalk Minds - a training division of Knotopian would be launched. They are also working on their user-friendly LMS which can provide enhanced learning experiences to its users.

Knotopian has been witnessing clients from different domains starting from banks, health care, logistics to R & D, mining, manufacturers etc. Naming a few of our clients, IPWEA, AEM, Kemin are there. Quick turnback, regular updates, and transparency in the process by the company have been winning the trust of our clients.

TAKE CARE OF YOUR PEOPLE, THEY WILL TAKE CARE OF YOU

R & D MAKES CLIENTS FALL IN LOVE

Last but not the least, the visionary conveys a beautiful message for the budding entrepreneurs and the readers - Take Care of Your People, They will Take Care of You!

The clients fall in love with the deliverables of Knotopian when those are created with unique designs and ideas. These are 51

www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

The 10 Most Admired

INTERIOR DESIGNING COMPANIES - 2021

SHREYA MAHAJAN ARCHITECTS

Aim to Serve People by Reflecting Who They Are In Designs

Smita Kumar | Business Connect

one are the days when women had to struggle really hard to prove themselves! Now they are not only competing with men in each and every field but also going ahead of them at times. If you have the talent and skills and are ready to face the cut-throat competition, then the time is yours! With the same belief, the Founder cum CEO of Shreya Mahajan Architects, Shreya Mahajan says struggles are important in life. These are what make you who you are today! Shreya strictly follows, “Design is not just what it looks and feels like, Design is how it works.” Let us get to know the firm more under the leadership of Shreya and the way it performs-

THE TEAM

A team of young and zealous architects, interior designers and urban designers constantly focuses on delivering high quality work in their projects. To ensure the quality with more attention to details in the projects, the team believes in accepting a limited number of projects.

Shreya speaks, “We believe that designing and executing projects require effective collaboration between design, construction, management of professionals and visionary leadership, and therefore, we collaborate with a wide range of expert consultants to provide clients with effective and integrated solutions.” INCEPTION

The name behind the firm, that is, Shreya graduated from Sir JJ College of Architecture with a major in Urban Design from Cardiff University, UK. In a short duration of two years, this architect has received more than 13 architectural and 19 interior design projects. The projects consist of multiple luxury homes, farmhouses, renovations, hospitals, showrooms, and a spiritual centre too. www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

ONE-STOP DESTINATION FOR EVERY BUILDING REQUIREMENT

The firm boasts about its being a ‘Onestop’ destination since it provides all types of services related to construction. Civil contracting, architecture, interior design, landscape and urban design are a few of its work areas, and to fulfill the aims, the site managers hire and retain, first-class experienced workforce by approaching the building process with dedication.

BETTER BUILDING PERFORMANCE The firm targets providing higher building performance along with attention to designs that enhance the performance of the building. For instance, cross-ventilation is used in such a manner that less airconditioning is required. This is as a result of the elements we put in the designs that enable us to achieve our goal of acquiring better building performance.

CLIENTELE

Shreya says, “Fortunately, we have wide-ranging clients. Mostly, we are working with young ones and they have innovative, new with fresh ideas and techniques in their minds. I am proud to state that we have worked with some class 1 governmnt officials too.” 54

KEEPING UP WITH PACE

Keeping in mind various ways, the firm maintains pace with the changing market trends. Firstly, discussions with co-working architects/interior designers are performed, then, the members of the team attend webinars and workshops on a frequent basis and, of course, social media, which is always on the go! Not only this, the team does market visits to be updated regarding materials etc.

ROLE OF R & D

As far as R & D is concerned, the firm is aware of the fact that it is of the utmost importance for the growth of the firm. First of all, it is a budget-friendly way to improve knowledge and skills and then, one is updated with the latest trends.

SIGNIFICANT EFFECT OF THE WORK Talking about interior designing, the

CEO affirms,

“Every field has its own specifications and scope of work. Designing Spaces is a creative field where we get to connect to the clients personally along with a professional touch. Every project we work on is unique in its way. Market surveys, researches and methods are different for all. We aim to leave our mark at every site we work on using different features.” Also, keeping up with the latest technology makes the job and client’s understanding easier and faster. Using latest version of softwares, sometimes, using multiple softwares to make designs clear and sitespecific gives a clear understanding to the client as well as various contractors involved. New technologies on various projects to get a simplified living and working approach, are also adopted.

AN EFFORT TO ENSURE GREEN PRACTICE

A current project of Shreya Mahajan Architects deals with green and sustainable future practices. According to Shreya, “It’s a series of farmhouses and we are experimenting with materials which can be reused. The pre-fabricated structures will be witnessing materials like bamboos and lightweight steel.”

Shreya Mahajan Founder & CEO

RECOGNITION OF THE EMPLOYEES’ PROGRESS

The firm feels it is very essential to recognize the progress of the employees. The team of young people together ensures a comfort zone in discussions and experimenting with new ideas. Of course, work-life balance is given priority, and also workspace flexibility is taken care of. Setting clear goals helps in motivation to do more. Simple gestures like appreciating work, saying ‘Thank You!’ help in encouragement of the employees to do their best. Developing a happy atmosphere around has helped the firm in becoming more creative at work.

BALANCE IN PROFESSION AND PERSONAL LIFE Shreya inspires, “Managing/ Analyzing time is the key to maintain work-life balance. Setting priorities, making a schedule, and trying to stick to them, have helped a lot to achieve this. Shielding passion towards work and hobbies separately helped perform better in all the activities and stay active.

STRUGGLES ENSURED WHO I AM TODAY!

Vikrant Deshmukh Photography

Shreya who herself is an architect, had to struggle a lot but being positive, she asserts, “Struggles define who I am today! Be it managing time or delivering our services, I had to struggle. But, later on, I learned to manage things properly and stick to my to-do list. In reality, we all face struggles but sharing them with our collegues 55

helps us find a way out. There are lessons to be learnt from our struggles, always! The way I talk about my experience during these past couple of years, is a result of the situations I have gone through. These have taught me to be humble to everyone. Hoping to learn and grow further.

ABOUT FUTURE

The firm aims to expand towards large-scale projects providing sustainable and budget friendly solutions. People approach them to make their home a reflection of who they are. Also, the firm is very rapidly coping up with modernization and technology for the benefit of clients. Along with this, they also give a spiritual touch to the spaces they design with combination of vastu principles that bring in the positivity and calmness.

A SIMPLE MESSAGE

Shreya conveys, “There are numbers of people I look up to for various reasons, within and outside my field of work. Following some of the great personalities, I am sharing some learnings that I have followed through my journey : It is extremely important to understand your industry and the way it works. Knowing your clients helps focus on your working systems. To exceed in our field, it is essential to take risks and challenge yourself to face the fears. Working with a vision towards our goals keeps us focused on work. To grow faster, we should build a great team by hiring good characters.” www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

The 10 Most Admired

INTERIOR DESIGNING COMPANIES - 2021

Tejomaya Architects & Interior Designers A Credible Trendsetter in Architectural & Interior Design Kajal Dobhal | Business Connect Mostly, Ekta’s modus operandi is quoted as a ‘Classic Contemporary’ that creates a non chalant and stylish dialogue. Her business philosophy revolves around three linchpins that majorly serves as the source of inspiration – the spirit of the client, the essence of the space and its surroundings. These three components allow her to build some custom-made and coherent living- spaces for her esteemed clientele. Utilizing a perfect blend of neutral tones in the furniture and adding a splash of some vibrant colours with artwork, artefacts and soft furnishings, her work style develops an enticing and fascinating living space. Under her supervision, every project is marked with excellence where comprehension of antiques and artefacts, textiles and textures, fine art and bespoke design, scales and proportions ensure a refined vision for an enlivening experience.

Architect Ekta Ahuja Founder, Tejomaya Architects & Interior Designers

With a portfolio enriched in luxury projects stretched across Maharastra, so far, Ekta has allowed Tejomaya’s stamps on penthouses, bungalows, chalets, luxury apartments, offices, showrooms, retail stores, facade designs and landscape.

In an attempt to feature some admirable interior designing companies in this neoteric edition, the triumphs of Tejomaya is yet another marvellous read. As the first and foremost entrepreneurial venture of Ekta Ahuja, this company has become an epitome of excellence and high quality, justifying the discerning leadership of its founder. Thereby, dive into the pool of the fabulous story of Ekta and her contrivance to ‘supremacy’ in the respective space.

Letting on the inspiration behind her very first venture, Ekta says that it was her husband Anil’s idea to be substantive to the industry by filling up the gap with end-to-end solutions. As her husband is a real estate professional in the luxury segment focussing on selling apartments, he foresaw a radiant future in this direction knowing the pain points to address. Thereby, she commenced her entrepreneurial journey by setting up a lifestyle luxury interiors enterprise to cater to the increasing demand for some HNI clientele.

THE VIGNETTE OF THE ‘FOUNDING MOTHER’ Tejomaya is a pursuit propelled by one of the most sought after luxury interior designers in Pune, Ekta Ahuja. As a proprietor of over 19 years of an iconic career, she never fails to amaze the critics in the interior designing industry. Her journey as an interior designer began just at the age of 18 and swiftly made progress in this domain, driven by her vehement desire to reach the pinnacle of success. Being the founding head of Tejomaya, she steers the organisation’s most of the operations with her industry know-how and unique sense of ensuring synergy between space and décor.

www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

Addressing the industrial scenario, Ekta unveils her insights on the ‘secret sauce’ to success, “This industry is very personalised, which requires a human touch and relationship, as it’s a reflection of one’s personality and lifestyle, which is unique to every individual and cannot be generalised. A lot depends on the talent of a person who is heading the venture and his/her design ethos for the success of the company.”

Moreover, Ekta’s professional acumen has made her become a recipient of ‘Achievers Award’ for the Most Innovative Interior Designer in the year 2019 and also, her outstanding exertions have been promoted and highlighted in “Family Interiors” magazine as well as “ “Architecture and Interior Reflections”, Times Of India, Economic Times, Architecture + Design to name a few.

ALIGNMENT WITH WOMEN EMPOWERMENT DRIVE For Ekta, starting a company from scratch while handling every function single-handedly is a remarkable milestone on its own. Today, Tejomaya undertakes projects all across the country with its avant-garde team of committed professionals who have transformed this company into a noteworthy brand in luxury interiors. She asserts that witnessing the resounding success of her very first business is the most valued milestone for her to consider. And for the upcoming years, Ekta has envisioned her brainchild to own stature of a celebrity brand with a robust global presence.

KEEPING ABREAST OF THE MARKET TRENDS Being in interior designing space, a leader is compelled to be in sync with emerging trends and developments. At Tejomaya, this whole process is quite effortless as Ekta ensures to attend national and international exhibitions, furniture fairs,etc, and maintains a steady network of globally-acclaimed vendors who allow her to update the material library with the latest offerings in the market.

AN INSPIRING- CONCLUDING NOTE Ekta reveals that she is an avid zealot of women empowerment and has ensured women’s participation to over 70 percent of her overall staff. Her archetypal stewardship is focused on rendering equal job opportunities to every woman to eradicate the social stigma and stimulate the upliftment of talented and skilled women for nation-building.

RELIANCE ON R&D AND TECHNOLOGY The role of R&D cannot be overlooked for the success of any venture, and Tejomaya also acknowledges the significance of this department. Ekta elucidates that her team’s endeavours are aligned with R&D to seek a better approach for reducing project duration without compromising the deliverables. Whereas, it also facilitates the teams to experiment and innovate in terms of materials that can add more aesthetics to create an alluring and ameliorated shelf life.

“You have to be self-motivated self-driven to be successful and opportunities are for those people who are seeking them and not waiting for them. And to people who look up to me for inspiration, I will say follow your dreams and be passionate for your work and success is sure to follow.” - Ekta Ahuja, Founder

NURTURING A CULTURE OF RECOGNITION And when it comes to technology, Tejomaya avidly gives credence to it as a backbone of ever-evolving changes in the industry that is instrumental for the evolution of design trends. To be in perfect harmony with the tech-emergence, the company conducts regular training sessions and presentations to utilize the world-class technology in the best possible manner for the betterment of their service offerings, claims Ekta. UNVEILING THE MILESTONES SO FAR Tejomaya is always fixated on a philosophy saying– every successful business has a steadfast foundation of its loyal and dedicated employees. As interior designing is a service industry where well-acquainted faces assure a sense of credibility and comfort to the customer. Thereby, no one can deny the prominent role of human touch in the interior design industry as the workforce plays major part in customer retention as well as contentment to augment the growth curve of the business. The phenomenal founder elucidates that it is essential to keep employees high on their spirits by continuous skill up-gradation and reward & recognition programs for out performing team members. And being the leading light of the company, she always reckons that an empathetic approach towards the employee’s personal requirements can make a difference wonderfully. No doubt, her thought leadership has been the motive force behind the thumping success of her venture.

Tejomaya Conference Room

C-Suite Cabin

www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

Travel

Tourism

Why you should

solo at least once

For most of us, heading to one gorgeous destination after another with friends or family is one of the most exciting and rewarding experiences and laughs that can bind us for a lifetime. It seems going on vacation alone could be a less enriching experience; without our favourite people to share it with, how can it compare? And yet many veteran travellers have an incredible memory, eyes opening solo trips, of glorious days when they set out alone and found and noticed things they might never have done otherwise. Here are the 5 reasons why you should travel alone at least once in your life. Keep in mind that they are just five examples. You will be learning more than that while travelling solo.

#1. Independence & Empowerment. Travelling with someone, whether with family & relatives or friends, one of the most challenging parts is making an important decision, including finding a perfect place for everyone to stay, what, where, when to eat, and where you all are going to shop, and more. It is quite possible that at some point, you may not like the decisions they made for you or vice versa. Solo travel gives freedom, independence, and of course wanderlust. It will also let you create your own schedule of everything you want to do on those trips, including when and how you want to do it. Many solo travellers often talk about how empowered they feel after returning from a trip. They usually come back as a new person with a fresh perspective of life.

#2. Build Confidence. Solo travelling is considered to be a brave endeavour. But I don’t think of going solo as brave. If you have proper research about your destination, you will be ready to handle anything that comes on your way. As you travel solo, being fully responsible for yourself, you will inevitably find just how capable you are. As you step out of your comfort zone, whether it’s by going to a restaurant alone or travelling solo to an unknown place, a place you are unfamiliar with culture and language, you will gain confidence. As you make every decision about trips, including meals, accommodation, and more, your confidence in your ability to make a decision will also enhance. Solo travel will give you opportunities to learn how to encounter various types of scenarios, which you are probably unfamiliar with now. www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

Remember, travelling solo isn’t about what others see in you it’s about what you see in yourself.

#3. Self-growth. Our brain’s autopilot is switched off when we confront new situations and environments. The world comes into sharper focus where we have to pay attention. On a solo trip, you will handle different kinds of situations day to day, it allows you to be more present at the moment. It allows you to listen to your guts and control your emotions as well. Solo travelling frees you to reflect on your decisions and find more about yourself.

#4. Connections & New Friendships. One of the biggest misconceptions is that solo travel means loneliness. Although, everyone needs a bit of alone time, and some prefer alone. You can also make a friend on your journey from the first day. Travel can lead to exciting adventures and meaningful experiences with strangers that have a long-lasting impact. There are hundreds of apps available on the internet, allowing us to make connections with like-minded adventurers. Beyond apps, there are several solo travellers who you can meet at your destinations. They will automatically throw you into a social setting and opportunities to get to know other cultures.

#5. Freedom. I know many people who are not interested in solo travelling because they would rather travel with someone they know. I can’t say it is wrong with preferring group travel. However, trips with friends or family have a fallback as well. I hear that some cancel a trip because a friend or relative backed out at the last minute. It isn’t possible for someone to go with you every time you make a plan for adventure. Solo travel is very ultimate freedom as you can make a trip when you want, where you want within your budget. While you are travelling, you need to know what you are getting yourself into. On your solo trip, only one person you can rely on is you, which sometimes seems scary, but it’s also invigorating. So, the next time you get inspired to go on a trip and can’t find a friend to go with – I would recommend you, book your flight by yourself. 59

www.businessconnectindia.in | Vol. 4 | Issue 3 October 2021 INDIA

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