Covid Emerging Company of the Year 2022

EVERYTHING YOU DESIRE IS ON THE OTHER SIDE OF FEAR…

They say, “When you’re in a growth mindset, what that means is that you choose to see struggle and challenge as an opportunity for growth and for learning and development.” Having a mindset and goal to excel in whatever you do is a major motivation and the fire that keeps you going. If we look at some of the great and large business corporations out there, all the brains behind them have gone through that phase which we call ‘Struggle and difficulty. But that is the thing that helped them reach the place where they are at present. So long story short, there is no way to succeed other than through hardships and challenges.

With the medium of its global reach, Business Connect always puts efforts to bring some outperforming ventures and the leaders behind them into the limelight who can inspire and guide the budding leaders out there and help the market players understand the game rules better. In the continuation of this approach, we are back with our October edition, which we call ‘Covid emerging company of the year 2022’ in which you would get the chance to observe the true meaning of hard work and passion via their journey.

I4S Infra Security Solution Pvt. Ltd. is one of the fastest growing ventures in the arena of Security and Surveillance. Their impeccable journey so far and out-of-the-box solutions highly impressed us and made us feature them on the cover of this exclusive edition. All we can guarantee is every single page of this read will fill you with immense motivation to do something outstanding in your niche by breaking the barriers on your way.

Lastly, I would like to bid farewell by leaving you with the words of Ben Jamin Franklin, “Without continual growth and progress, such words as improvement, achievement, and success have no meaning.”

Vol - 5 | Issue 3 | October 2022

Publisher & Editor : Abhishek Kumar Dubey

Editorial Team

Indranil Roy | Kajal Dobhal | Sugandh Bahl | Gulshan Parveen | Dr. Amit Mishra Avishek Singh | Kriti Anand | Sanjay Kumar

Business Head

ASHISH KUMAR

Senior Marketing Manager

Sonia Tiwari

Senior Relationship Manager

Reshmi Mishra

Corporate Team

Satyam Singh | Sunny Pathak | Asha Dudeja | Pradeep Pandey | Reetu Chauhan | Komal Verma

Sudha Gupta | Javed Khan | Vikash Kumar | Archna Pawar | Mohit Rathee | Abhishek Mishra Co-ordinator (Business Connect-Clients)

Anita Kumari | Priyanka Gupta

Data Research & Analysis

Satyam Tiwari | Amit Kumar | Anita | Ravinder Singh | Rahul Kumar | Sweta | Shweta Kumari Prince | Virat Tiwari | Ritika | Rekha | Simran | Khusboo | Hitesh | Raja

Finance Team Monika Aggarwal | Gaurav Singhal

Creative Director

ASHUTOSH OJHA

Creative Team

Rajat Pathak | Sakshi Negi | Vishant Saroj | Pawan Yadav

Legal Affairs

Mukesh Kumar

Human Resources Nivedita Basu

Digital Marketing Manager

Anurag Tiwari

Registered Office

RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045 Ph. 011-42636209

Email: info@businessconnectindia.in

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Email: corporate@businessconnectindia.in

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Printed and Published

Publisher & Editor : Abhishek Kumar Dubey

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NAVODIT CHAUHAN

GLOBAL

I4S INFRA SECURITY SOLUTION

An Inspiration To Young ‘Entrepreneurs’ And A Fastest Growing Company In The Lv Domain

BusinessConnect Magazine is one of the greatest platforms renowned for its outof-the-box monthly editions centric on the industry leaders out there who are a source of inspiration for young minds out there. And here again, our team is back with another exciting mid-month edition of our magazine in which we have put our efforts to introduce the world to some great leaders. Our editorial team had an interesting and joyful session with Navodit Chauhan, Director and Business Head of I4S Infra Security Solution Pvt. Ltd. In the exclusive conversation with us, the leadership panel shared numerous lesser-known facts about the company and its overall journey so far. So, without any further ado, let’s dive straight into the read.

NAVODIT CHAUHAN - Director & Business Head

Gulshan Parveen | Business Connect

BCM: FOR A BETTER UNDERSTANDING OF THE READERS, LET’S HAVE AN OVERVIEW OF THE COMPANY AND ALSO A GLIMPSE OF YOUR MISSION AND VISION.

Navodit: I4S is a combination of 1 (I) & 4 (S) – it stands for Intelligence | Supervision | safety | Security | Surveillance. As the name implies, we are in the Low Voltage industry, which includes the mandatory compliance of the building such as FAS, PA, ACS, Surveillance, Data center compliance, AV, Rodent, Boom Barrier, Tripods, DFMD, Baggage scanner, and many more before going live of their corporate spaces. Now, if I talk about the vision of the company, we are working to be a leading solution provider in Physical Security & Surveillance industry. Our vision is to achieve customer satisfaction, quality, and continuous profitable growth, thereby becoming a trusted partner of choice for every customer for all their Physical Security service needs. And if I throw some light on the mission of the company, we shall deliver quality services to every customer, thereby ensuring customer satisfaction through excellence in execution and delivery.

BCM: WE ARE VERY CURIOUS TO KNOW ABOUT THE JOURNEY SO FAR. ALSO, CAN YOU PLEASE EXPLAIN THE TRANSFORMATION YOU WITNESS IN THE INDUSTRY SINCE ITS INCEPTION?

Navodit: Sure! I think you can get a fair idea from my Blog (that’s there on our website) – where I have mentioned my entrepreneurial journey from an Engineer to an Entrepreneur. I am 34-Year-old and a true witness to the journey of this organization from zero to multicrore in just 2 years and the credit goes to our clients &entire I4S Team. As an experienced entrepreneur, I am running startups from the year 2016. So far, I have completed 6.5 years in my entrepreneurship career&I4S would be mine 3rd Successful Venture, and one thing I could realize is that if you wanted to be a successful entrepreneur, your decision-making ability and your temperament should be as best as possible.

Now, if I talk about the transformation in the industry so far, I could say people in India and Govt., have understood the importance of startups and they are playing an important role to maintain the GDP of India. A successful startup doesn’t need anything apart from the depth of market knowledge and creative ideas to start with (The same we did 2 years ago while creating I4S).

BCM: PLEASE EXPLAIN THE PRIME USPS OF YOUR ORGANIZATION. WHAT DIFFERENTIATES YOU FROM YOUR OTHER COMPETITORS?

Navodit: One of the prime USPs is our approach toward R&D. I strongly believe that the importance of R&D depends upon business to business. At I4S, we are

focused on getting our project engineers certified in various technologies like Vanderbilt, HID, Honeywell, Matrix, Hik vision, and many more so that we can understand and provide the best-suited solution to our clients.

Secondly, if I talk about the marketing strategies in the company, our maximum business happened via references. Wherever we have done or executed the projects, we usually get referred by our clients. Moreover, we get good leads from the brands, which we are selling like Honeywell, and Hik vision, and recently we have been awarded by a few of the OEMs as well. In the LV industry, there are very limited solution partners, who have a team and certified Engineers so they become our strength to play and grow in this industry.

Lastly, I strongly believe that our organizational culture is a great ingredient in our success recipe. We have a healthy work culture at I4S. Being in the service industry, we are entitled to serve our clients 24*7*365. We are taking our team for onsite visits so that they can get more closure to the organization and they understand the values of the company. We organize regular training for our employees and workshop for them for getting them trained in the technology.

BCM: WHAT ARE THE MILESTONES THE COMPANY HAS OVERCOME SO FAR?

Navodit: At present, we are a multi-crore company that recently touched the 20 crore mark in just 2 years. We started this venture during the worst timing of COVID in the year 2020, and by God’s grace and the best efforts of our team, we have reached double-digit organization in 2022. I4S young and enthusiastic team – take this as A positive gesture- Like Companies were doing lay off in 2020 or may deducting the salaries – whereas I4S not only even paying the full salary to appreciate the efforts of the team, we were giving them regular quarterly incentives too. Our objective is to push people to focus on “Do More & Earn More”. We have recently received an award from our technology partners and lots of clients’ appreciation for doing the best work and handing over the projects on time that keep our morale boosted.

BCM: PLEASE SHARE SOME TOKEN WORDS FOR THE BUDDING ENTREPRENEURS READING THIS. WHAT WOULD YOU LIKE TO SUGGEST TO THEM?

Navodit: To become an entrepreneur, we don’t need any major investment. We just need ideas and market knowledge, and if our business is subjective to clients, then we should understand their pain areas and come out with some remedy as a business proposal to them. That’s all about running a company! Your Math should be good and if it’s bad – then please hire someone who can calculate the risk for you and take their consent before moving forward.

How Patanjali Ayurved

MANUFACTURES NATURAL PRODUCTS AND ALSO HAS FACTORIES IN NEPAL WHERE IT OPERATES UNDER THE NAME “NEPAL GRAMUDHYOG,”. IT IMPORTS THE MAJORITY OF THE HERBS USED IN INDIA FROM NEPAL’S HIMALAYAS.

FAST-MOVING CONSUMER GOODS (FMCG) COMPANY

AYURVED, ALSO KNOWN AS PATANJALI, IS SITUATED IN HARIDWAR, INDIA. BABA RAMDEV AND ACHARYA BALKRISHNA LAUNCHED IT IN 2006. WHILE ITS CORPORATE HEADQUARTERS AND MANUFACTURING FACILITIES ARE IN THE HARIDWAR INDUSTRIAL DISTRICT, THE COMPANY’S REGISTERED OFFICE IS IN DELHI. THE BUSINESS PRODUCES FOOD PRODUCTS, PERSONAL CARE, AYURVEDIC MEDICINES, AND COSMETICS. BALKRISHAN WHO HOLDS 94% SHARE IS THE CEO OF THE COMPANY

History Of Patanjali Ramdev, a popular yoga guru in Haridwar, was demonstrating several asanas for a healthy life in 1995. With Acharya Balkrishna, he later established the Divya Pharmacy. This pharmacy was established under the direction of Swami Shankar Dev- Ram Dev’s guru. Soon, the medicine gained popularity and Ramdev and Bal Krishna were willing to expand their business. But the fact that Divya Pharmacy was registered as a trust made it challenging. Meanwhile with his yoga asanas, Baba Ramdev was becoming more and more popular, not just in India but also among NRIs.He began receiving funding from NRIs after they became aware of his efforts. For instance, Sunita Poddar, Sarwan, and neighbours all provided money to his assistance.Days in the beginning were really challenging because they lacked the

funds to register Divya Pharmacy. For the first three years, the pharmacy gives away free medication. Due to a shortage of funds, they do all of the grinding and mixing themselves, as well as purchasing the raw materials.It is noteworthy for a brand to differ from its competitors. In a short time, Patanjali created its own identity.

The Patanjali advertising credo is that “swadeshi” (cheap) items spread the word about the product. By providing them with high-quality products, such as Swadeshi and Ayurvedic, he won the trust of his clients. Patanjali Ayurveda is now a private company. They manufacture a variety of healthcare items, including hair care, dental care, toiletries, and food, and many of their products are at R&D stage.

The Founders

Balkrishna and Baba Ramdev established Divya Yoga Mandir Trust in Haridwar in 1995, and they together established Patanjali Ayurved, a fast-moving consumer goods (FMCG) business that manufactures and trades FMCG, herbal, cosmetics, and ayurvedic items, in 2006. Baba Ramdev, also known as Swami Ramdev, is an Indian yoga instructor and businessman. He is best known for introducing yoga and ayurveda to India. Swami Ramdev was born as Ram Kisan Yadav in 1965.

Ramdev is the face of Patanjali Ayurved and promotes its goods to his followers through his yoga camps and television shows, despite the fact that he has no ownership stake in the company. Balkrishna is the company’s managing director and owns 94% of it. He is Baba Ramdev’s close friend and aide.

98.6% of Patanjali Ayurved is owned by Balkrishna, which as of March 2018 had assets totaling Rs. 43,932 crores ($6.1 billion).

According to the Forbes list of India’s 100 Richest People, Acharya Balkrishna is the third youngest billionaire in India, with a net worth of US$2.3 billion (May 2021).

Marketing Strategy elements in the Patanjali Ayurveda Success Story: Popularity of Ramdev

Ramdev Baba’s enormous popularity is the first thing that helped Patanjali succeed. Sanskar and Aastha TV networks helped him become popular for his yoga teachings. The success of Ramdev Baba and his brand was recognised by Ramdev Baba himself. “He has only a 10% part in the making of Patanjali, the rest of the credit belongs to the media,” he had previously admitted. Although Balakrishna holds the majority of the company’s stock, Ramdev is its spokesperson.

By selecting Baba Ramdev to promote Patanjali goods, the company was able to demonstrate how these goods help you stay healthy and fit. In Baba Ramdev’s yoga class, Patanjali also popularised its products.

Product Quality

Although Patanjali products are inexpensive, quality is never compromised. The success of Patanjali was also attributed to its distinctive blend of high quality and reasonable prices.

Reasonable prices

The second important element in Patanjali’s success is its reasonable prices. To draw customers, almost all Patanjali products are offered at fair prices. Even the manufacturers acknowledged having a slim profit margin. However, it should be noted that Patanjali’s expenses are lower because the company buys its raw materials directly from farmers, cutting away the middlemen. Thus, it can generate significant revenues.

Robust Distribution Network

One must have noticed that Patanjali items were first exclusively available from a few certain stores. However, this traditional distribution network had a serious flaw. 2011 saw the manufacturers migrate to retail distribution as they realised their products were not reaching a bigger audience. This assisted the business in expanding its market, which additionally assisted in increasing revenue. In addition, it entered into partnerships with well-known retailers like Reliance Retail, Future Group, and others, as well as a collaboration deal with Amazon for the online distribution of its goods.

Experienced Employees

The employees are another aspect that sets Patanjali apart from other firms. Patanjali seeks professionals with degrees in science and ayurveda, unlike businesses that employ MBA professionals. This guarantees that the staff has knowledge of ayurvedic remedies.

Swadeshi’s slogan

Swadeshi was Patanjali’s catchphrase to draw in Indian customers. Ramdev frequently uses the line “Indians must buy Indian products” to promote Patanjali’s products. This tactic worked well for the business, which drew a sizable number of consumers.

Variety of Products

A variety of goods are available from Patanjali. The majority of household goods are produced by Patanjali. Due to its wide range of products, Patanjali has been able to generate a sizable amount of cash in this way. Even if one Patanjali product failed, the overall business remained intact because of the popularity of other products.

Final Words

Projecting itself as a Swadeshi company, Patanjali has always attracted attention for its ayurvedic products. Every move of the company has been skillfully planned out to enhance the brand. Being the fastest-growing firm in the Indian FMCG industry, the company is still standing strong despite having seen a few setbacks. If Patanjali could maintain its competitive edge, it is anticipated that it would succeed in the long run. The biggest significant advantage of the company is that it has Baba Ramdev as its brand ambassador.

RIAR GLOBAL LLP

AN AMIT SUDEN FIRM SPECIALISING IN EXCELLENT TAILOR-MADE LEGAL SOLUTIONS

Puja Bhardwaj | Business Connect

Demand

for legal services in India is growing

exponentially with large infrastructure projects expected to be launched by the Government to combat the economic slowdown with the increasing number of companies in the nation; many Indian companies engaging in cross-border transactions; increasing levels of legal awareness, regulation & compliance. One law firm that has been able to seize these opportunities and add value to its clientele is New Delhi, headquartered Riar Global LLP.

Founded in 2010, Riar Global carries a legacy of quality and integrity and caters to a wide range of legal requirements of a diverse clientele. The firm continuously helps clients get through the maze of complex legislation in a world where globalisation and technology are constantly changing. It is concentrated on providing clients with counsel that would guarantee the most excellent feasible resolution without compromise. The most prominent services that the firm has provided revolve around corporate and commercial advisory, expatriate compliance, and global mobility consulting. In addition to legal services for many expatriates and companies, its vital service areas include Litigation, International Expatriate Consulting, and Mobility Compliances.

At the helm of Riar Global LLP, Mr Amit Suden is one of India’s foremost senior corporate immigration attorneys with 25+ years of experience as one of India’s senior corporate mobility lawyers; Mr Amit is recognised as an experienced authority on expatriate mobility matters. In academics, he schooled and graduated in New Delhi, did his master’s from Delhi University, and is also a Law graduate from Delhi

University. His success mantra is to Achieve the destination, Enjoy the Journey, Work Hard and Stay Humble. He strives to learn contentiously, however inconsequential it may seem.

STRONG DIFFERENTIATOR IS VITAL

To precisely define the values that need to be protected and the goals to pursue, Riar Global gives each client painstaking, individualised attention. “Lots of firms cover more ground, but Riar Global is much more cross-border than any other firm its size.” Here, the team believes that clients hire lawyers, not law firms. They speak the Clients Language. A significant edge over their peers is that they do not accept representation in every case. When a client evaluates a potential attorney, they ensure that the client’s expectations are reasonable and that the attorney can help them.

Every client is unique, and every situation is different. The team at Riar Global develops tactics that are specifically targeted to achieve outcomes that are quick and successful. For nearly two decades, they have represented public and private entities, including boards of education, charter schools and regional and multinational corporations throughout the tristate area in various practice areas. Here, the clients demand and receive excellence, success, and value.

The team at Riar Global is very forthright in what can be expected from an outcome point of view and will often make arrangements for those in need. Additionally, there is committed personnel available in case of a legal emergency. They are always ready for the unexpected.

“Our firm’s slogan, “The Counsel You Keep,” refers to our competitive advantage, which results from the fact that most of our attorneys have long-standing relationships with our firm and our clients. As a result, we are deeply ingrained in the businesses and industries of our clients. Our tagline perfectly captures the fact that we are the trusted advisors to our clients, Mr Amit continued.

“When the only tool you have is a hammer, you tend to see every problem as a nail.” Our attorneys collaborate across conventional practice areas to provide fresh insight and creative approaches to our client’s problems. –Amit Suden

Global LLP

SUDEN

STRONG CLIENTELE

The company primarily serves high-profile multinational corporations and global brands operating in various industries, including the fields of pharmaceuticals, foods and beverages, liquor, clothing, cosmetics, FMCG, and fashion accessories, using its distinctive strategy of doing quality work and maintaining excellence in standards in what it is a part of. The firm has partnered with several Fortune 500 businesses around the world, including New Holland Tractors, Dredjing International, Nortel Networks, Bechtel, British Gas, Microsoft Corporation, Fiat Italy Spa, IVECO, Magneti Marelli, Louis Vuitton, Kuwait Petroleum Corporation, AT Kearney, McKinsey & Co, ABB, Shell, Altious Consulting, Bonifica, Bombardier, Petronas, Israeli Aerospace, Actia, Carrefour, Daniele Corus etc. Riar has also worked with mentionable clients such as Clinton Foundation, Richard Gere Foundation, International Aids Vaccine Initiative, SOS International, Mexican Embassy and Australian Broadcasting Corporation. Additionally, it benefits state-owned, medium-sized, and small businesses as well as important local businesses, embassies, and nongovernmental organisations.

WORK CULTURE AT RIAR GLOBAL

Everyone is easy-going and friendly! In other words, the work culture at Riar Global can be described as “welcoming,” “relaxed,” “comfortable”, “without cutthroats”, and generally collaborative. Everyone at the company is respected as a creative professional. The team closely collaborates with clients to comprehend their objectives and offer prompt answers. The administration establishes a welcoming environment where ideas can be openly discussed. Every professional affiliated with the firm is acknowledged as a part of the team on an equal footing.

Further, Mr Amit apprised, “the cool culture is manifested from the top down. Any junior can walk into my office and talk about anything. I have kept our firm super down to earth. People are not stuffy here, and for the most part, everyone is relatable and personable, or may I say, “everyone is normal and unpretentious.”

ACKNOWLEDGING AND OVERCOMING CHALLENGES

Independent small practice is an all-in-one process – you are the originator of the work, the executor, the teacher and mentor, the researcher and sometimes the office manager. One of the most challenging things for Amit with a small independent private practice was establishing his brand, which is very well known and acknowledged as the client feedback shows with a very long list of appreciating clients who have documented their input and service appreciation. Despite the difficulties a small practice faces, work is the main objective. With practice, one discovers that, given enough time, a variety of problems may be overcome.

FUTURE OUTLOOK

“I anticipate having a successful balance of forprofit and pro bono practice. In the following years, I want to see more of it. The idea is that if a business has a legal issue in a field of law I practise, I want to be one of the first names that come to mind for that individual or business or to be among the very few that come highly recommended by other clients”, asserted Mr Suden.

ATTRIBUTES & ADVICE FOR NEW ENTRANTS

Many young attorneys think their legal education only qualifies them to work as associates, corporate counsel, or litigators. I believe the opportunities available are much more – setting up a start-up providing innovative legal solutions, a career in research and policy, consulting, teaching, civil service, etc. I think one should try a few different avenues and fields of law – before finding their “Ikigai” and then excelling at it with full force. Early in your legal career, there are advantages to becoming a generalist rather than a specialist. According to Justice Frankfurter, reading excellently is the most excellent way to prepare for the law. In addition to the law, history, not just the law, but history, literature, politics, religion, etc. “When people get more senior, they tend to reflect in some nostalgic way about ‘the good old days, as if somehow twenty years ago it was better. I don’t subscribe to that.”

LEADERSHIP LESSONS

TO LEARN FROM Lord Shri Ram

Lord Ram was Lord Vishnu’s seventh avatar and represents courtesies, virtues, ethics, principles, rules, Dharma, compassion, love, courage, and values. Lord Ram is sometimes referred to as “Mariyada Purushottam.” He was a terrific king, a loving husband, and a caring brother. But it was his leadership talents, which he demonstrated throughout his reign, that distinguished him from other monarchs. Lord Ram can be considered as an ideal leader in the Epic Ramayan, showcasing all of his leadership skills. Throughout his life, Lord Ram demonstrated many abilities/qualities that one must study and practise in order to become a successful leader. Here are some Qualities of lord Rama, that provide leadership lessons from Lord Shri Ram.

1. A CLEAR VISION

Having a clear vision is crucial. A visionary leader is someone who anticipates probable future objectives and creates an effective plan of action to reach those objectives. He has a very distinct vision of what the future will entail. He lays up specific actions to achieve the desired result. Lord Ram made it quite clear what he desired. His aims, objectives, and strategy for accomplishing them were all extremely apparent. Getting Sita back was the clear goal, and there was a clear plan of action to get there. This vision’s clarity led Lord Ram to form alliances with Sugriva and Vibhishana.

2. COURAGE, ETHICS, & CHARACTER

A leader must always uphold the highest moral standards. Another factor that should never be questioned is integrity. A leader loses all of his attributes and respect the moment his honesty is called into doubt. One must respect the duty given to him as a leader. He must take on and finish the mission with bravery and moral character. Meharshi Vishwamitra brought Lord Ram to the King Janak Palace for the Sita Syamvar, where he could easily string the Lord Shiva Bow. The significance is not merely the physical fortitude or power, but the character that Lord Ram displayed during the entire Sita Syamvar process. Before touching the bow, Lord Ram bowed and sought blessings. There was a point in the conflict with Ravan when Ravan was left without his weapons and by himself. Ravan was informed by Shri Ram that the war or combat might resume once he was equipped once again.

3. PLANNING

In order to reach the predetermined goal, a leader intends to establish the best possible balance of requirements and demands with the available resources. A leader chooses the aim or goals, develops the plans to reach them, arranges or builds the necessary tools, and then implements, directs, and monitors everything in the right order. If you don’t prepare, you prepare to fail. Every leader needs to have the ability to plan. Planning in detail must be done at every level of the activity. Lord Ram provided the best illustration of meticulous planning. From setting up and leading a search team to gather information on Sita to the ultimate war plans, Lord Ram as a leader, meticulously organised everything. receiving guidance from the team’s more experienced members, such as Jambavat and Vibhishan, and placing their faith in Hanuman, Sugrive, Angad, and brother Laxman, who are powerful, young, and full of energy. Everything was properly prepared, including the division of the vanar sena into four battalions and the assignment of distinct responsibilities to each battalion.

4. SELF-BELIEF

One should constantly have confidence in oneself as a leader. How can your team believe in you if you aren’t confident in your skills and strengths? You can be sure that your team will stop believing in you the moment your selfbelief wanes. A leader never, ever allows the circumstances to overwhelm him. A leader may be thinking many different things, but he will never make his team feel. A good leader will always maintain his self-assurance and have his team do the same.

Shri Ram never once had any doubts about getting Sita back. He had faith in his abilities to lead his army of monkeys to success and in himself. Despite being broken inside and out at times following the injury of his beloved brother Laxman, Lord Ram maintained his self-belief and confidence.

5. VALUING THE VIEWPOINTS OF THE TEAM

There is no rule that prohibits team members from contributing their ideas and mandates that only the team leader should do all the thinking. In reality, a leader’s ability to inspire his team to think and contribute is essential for effective planning. Real leaders are notable for respecting the opinions and thought processes of their teams, nurturing them, and allowing them to flourish. Whoever in the team delivers the concept is irrelevant. A leader should show respect for the person and take the suggestion if it is worthwhile. Lord Ram placed Vibhishan under his protection and even frequently sought advice from him, despite the fact that he was the younger brother of his opponent Ravan. Vibhishan’s expertise was put to use by Lord Ram when he calculated Ravan’s power. The faith that Lord Ram placed in Vibhishan encouraged him to be more active and to offer wise counsel. Lord Ram never once underestimated Ravan’s strength or power.

6. EXECUTION

The act of planning entails considering the future actions necessary to achieve the objective. It is the first and most important action a leader takes to accomplish the intended result. It involves the development and execution of a plan as well as the infrastructure and talents needed to carry it out. The most wasteful component of management is arguably planning without action. Planning is useless if it cannot be put into action. Additionally, the implementation must be flawless to avoid the careful planning being for naught. The team leader

is in charge of seeing that the plans are carried out, anticipating any deviations, and taking appropriate remedial action.

In order to successfully rescue Sita, Lord Ram was extraordinarily skilled at organising every detail to the last detail. The precise plans that Lord Ram devised were carefully overseen as they were carried out. By imparting military knowledge to the army of Sugriv and the tribal leaders, Lord Ram and Lakshman improved the team’s abilities and prepared the army for battle. Although the bridge was built by Nal and Nil (a Vishwakarma descendant), Lord Ram oversaw the work at every stage of completion.

7. CRISIS MANAGEMENT

A crucial characteristic a leader must develop is the ability to manage the situation with calm and assurance.

A leader may be certain that he will experience crises while in office. Multiple crises are also possible. Only when a leader is faced with a crisis scenario can the quality of crisis management emerge. A leader does not always need to be able to offer solutions when there is a crisis.

A team’s knowledge must be trusted, and a leader must count on their assistance in times of need. Lord Ram experienced numerous challenges on his quest to save Sita. One of Lord’s most difficult crisis situations was possibly caused by Brother Lakshman’s severe wounds in the battle. Ram was emotionally attached to Laxman, and he also relied heavily on Laxman to defeat the powerful Ravan. Lord Ram handled this crisis with poise, confidence, and composure. According to Vibhishan’s counsel, Lord Ram dispatched Hanuman to obtain the Sanjeevani plant, which ultimately saved Lakshman’s life. Lord Ram demonstrated his reliance on Hanuman and Vibishan.

8. EQUANIMITY

True leaders accept both the good and the negative with calmness. The tough get going when times are rough. The going can be difficult at times. You can’t just shrug your shoulders and leave the issue. There can occasionally be circumstances that will catch you off guard. situations where you might need to go above and beyond. Controlling your emotions is crucial for leaders. By experiencing and expressing emotions, you are not displaying weakness. A leader won’t give in to the emotional pain. There will be times in life when you feel emotionally tired and distressed.

Lord Ram gently bent his head and joined his hands when King Dashrath told him about his pledge to Queen Keikeyi and what she had requested. Lord Ram said he would follow their wishes. There was no room for complaint or uncertainty in Lord Ram’s thoughts as he displayed the height of humility. The father’s choice was incorrect because Lord Ram would be proclaimed king that very day, but the son complied with the instructions. One might have a good outlook on things when they are accepted as they are in any situation. Lord Ram was aware of the challenges he would experience spending 14 years in the forest. However, he did it with the same calm acceptance that he had shown before accepting life as a prince.

When Sita was taken hostage by Ravana, Lord Ram set the best example of composure; he maintained his composure and never allowed the fear of losing Sita to overcome him. At all times, Given the conditions, Lord Ram was confident to get back Sita.

Onepage VR Interactive Solutions

YOUR HOME

WORDS TO LIVE BY

“Don’t allow little drains and financial setbacks to demotivate you. Have a distinct vision of your goals and a laser-like focus. Even if the first page of your journey was not what you envisioned, the next page will surely be more favorable”

- Sivaranjani Rachapudi

Fromlifestyle to livelihood, technology has redefined many facets of our life. Among others, 3D virtual reality has enabled our lives to be more interactive with the outside world. In fact, virtual reality is now a constantly thriving billion-dollar marketplace capable of redefining any industry. No wonder it has deeply influenced the Indian real estate space. It has brought noteworthy and necessary changes to the home buying experience, making it more flexible. From tedious slideshows for potential buyers to scan through, buyers can now have an even more immersive experience at their convenience.

Sivaranjani Rachapudi Founder & Ceo

Developed nations have heavily incentivized this idea, adding an extra layer of flexibility to people’s lives. India isn’t lagging behind. Even though it’s a very niche segment, one entity is carving out a sound presence in virtualizing the home-buying experience. This is Onepage VR, a Hyderabad-based startup offering 3D-interactive real estate walkthroughs. The founder and CEO of Onepage VR, Ms. Sivaranjani Rachapudi, was recently interviewed by our publication. The talk was rife with business insights and how she is carving a niche in architectural visualization. Without any further ado, here’s her journey to reach the zenith.

SHAPING A VISIONARY IDEA

There is a saying, “To truly understand a business, you have to wear all the hats before you can take some of them off.” Sivaranjani is a gifted 3D architectural visualizer with over 20 years of experience in architectural design

and presentation. She has worked with real estate titans and created an exceptional legacy in preparing multimedia designs, 3D animations, and interactive presentations using innovative imaging tools and has managed reputed international projects. Such a strong background surely, reflects the passion and accuracy of a person. While working for the big names, Sivaranjani realized how her expertise could redefine the property buying experience in India. From ages, homebuyers were required to plan a visit to a potential home, and often they would sacrifice their “ME” time for such activities. But 3D virtual reality puts an end to such constrictions.

The opportunity to shape her idea came during COVID-19. Even if the real estate market did not collapse, personal visits were difficult because of travel restrictions. Simultaneously, digitization was making waves, and Sivaranjani felt it was the ideal time to push her idea with a viable outlook.

The thoughtprocess led to the inception of Onepage. As the name indicates, the platform is a one-stop-shop, allowing its users a fully interactive cinematic experience of the project. It digitalizes each property’s story to enhance its appeal to builders, property developers, and customers alike. Also, the platform allows for sales monitoring, connecting the builder’s CRM to the website. Onepage VR is on a mission to redefine the Indian real estate space with audio-visual storytelling, ensuring the end consumer has an exquisite buyer journey.

DESIGNED TO LEAD TRANSFORMATION

There is a saying, “Those who start change have a better opportunity to manage the change that is inevitable.” After all, without inspiring change, there is no room for innovation, creativity, or incentive for improvement. Onepage VR draws on the idea of leading change. It has a portfolio of cutting-edge offerings, including a 3D Sales Deck to access all property-related information, VFX Motion Video, 3D Cinematic Virtual Walkthrough, CG Rendering, real-time 3D Walkthrough, and 3D AR Scan to give futuristic visual storytelling to property brochures. Its 3D and VR packages are further categorized into light and complex packages to suit the individual requirements of clients.

With a jacked-up innovative portfolio, it can assist clients at every stage of the purchasing process. Builders no longer needs to run into multiple agencies, instead focus on shaping their vision they have for their projects. In short, Onepage VR gives builders a single point for creating a customized interactive story.

BUNDLED WITH THE FINEST RESEARCH & INNOVATIONS

Despite being a handcrafted item from India, Onepage VR is inspired by some of the best technological advances ever made. Since COVID-19, the dynamics of real estate have drastically shifted to digital alternatives. Customized platforms for virtual tours have emerged from the US, UK, Germany, and other developed countries. Many of these coveted platforms are quite popular among real estate professionals and appreciated by clients for their price, value, and features. Having spent years working on acclaimed 3D virtualization technologies, Sivaranjani sought to incorporate all these features into Onepage VR. She reached out to entrepreneurs and further did her own research for the same. The result is a reliable platform with easy and secure access, guaranteeing value for money. Onepage VR can be used both offline & online and also without a 3D/VR headset. More than anything else, it’s fulfilling a necessary need for homebuyers—to have a realistic experience, which makes it perfect for all its stakeholders.

A SILVER LINING FOR REAL ESTATE SPACE DURING COVID

During the pandemic, Onepage VR was a vital tool for many real estate brokers. Although virtual communication was facilitating human connection, there were no specific virtual services for real estate. This allowed Onepage VR to flourish. It allowed users to inspect every nook and corner of a project and be aware of their surroundings and the sustainability of the property. Moreover, the shift from solid pictures to interactive media has drawn a lot of attention. “We created a solution that allowed people sitting in Bangalore to view a property in Hyderabad at their convenience,” proudly asserts Sivaranjani.

POWERED BY A TEAM OF YOUTHBLOOD

Innovative ideas demand creative people who can think beyond what’s conventional. As for Onepage VR, it needs no saying that there is an ingenious team working behind the scenes. Onepage VR is an ecosystem of creatives, ranging from 3D developers, visualizers, web developers, VFX artists, and so on. And they have a very flexible culture altogether. Be it workflow flexibility or implementing ideas, they focus on being on the same page.

As Chieftain, Sivaranjani ensures the crew stays focused on its primary objective. Onepage VR was founded to close a gap between purchasers and real estate agents, and she ensures everyone is on board with it. In doing so, Sivaranjani is establishing herself as a charismatic leader with the potential to advance digital saturation in the nation.

BUILT FOR GREAT STRIDES

What began as an effort to fill the gap between buyers and builders is now on its way to reinventing how people buy homes. Sivaranjani recounts the time when she had to solely lead her idea and also go out of her way to see things through. Also, outweighing COVID-19, which brought the entire world to its knees, was a milestone as well. Adding to this, Onepage VR is recognized as an innovative startup in the real estate sector by T-Hub, India’s pioneering innovation ecosystem by the Govt. of Telangana.

Surely, these feats make her a leader to reckon with. But her path is far from simple and has yet to reach its intended destination. One of their core challenges is marketing to reach potential builders, especially outside their regional boundarie s. While working on this, Sivaranjani strives to foray farther into the VFX space and add VFX and 3D animation projects to her successes. In the end, she wants to be a pioneer in animation and VR for real estate.

AMIN H. NASSER

CEO, SAUDI ARMCO

Saudi Aramco, officially known as the Saudi Arabian Oil Business (formerly Arabian-American Oil Company), is a publicly traded Saudi Arabian oil and gas company with its headquarters in Dhahran. It ranked among the top companies in the world in terms of revenue by 2020. With over 270 billion barrels (43 billion cubic metres) of known reserves, Saudi Aramco has the second-largest crude oil production per day among all oil-producing enterprises. Since 1965, no other firm has contributed more to the world’s carbon emissions than it has. Saudi Aramco surpassed Apple Inc. briefly to become the biggest (and most valuable) corporation in the world by market cap on May 11, 2022.

The Master Gas System, operated by Saudi Aramco, is the world’s biggest single hydrocarbon network. It handles about one hundred oil and gas fields in Saudi Arabia, including 288.4 trillion standard cubic feet (scf) of natural gas reserves, and its crude oil production was 3.4 billion barrels in 2013. Saudi Aramco manages the world’s largest onshore oil field, the Ghawar Field, and the world’s largest offshore oil field, the Safaniya Field.

In December 2019, the company’s shares started trading on the Tadawul stock exchange. The stock soared to 35.2 Saudi riyals, giving it a market value of around US$1.88 trillion, and it exceeded the US$2 trillion barrier on the second day of trade. Saudi Aramco was named the world’s fifth-largest public company in the 2020 Forbes Global 2000. In March 2021, Saudi Aramco announced that earnings in 2020 would be roughly 45% lower than in 2019, due to global lockdowns following the COVID-19 epidemic.

NET WORTH AND THE CEO

Owned by the government of Saudi Arabia (98.5%), Saudi Aramco’s market value is $2.107 trillion as of October 2022. According to data from companiesmarketcap.com, Saudi Aramco is now the second most valuable company in the world by market cap. The market capitalization, often known as market cap, is a measure of a firm’s value that considers all the outstanding shares of a publicly listed company.

The largest producer of oil in the world, Saudi Aramco, is led by Amin Hassan Nasser as president and chief executive officer. Up until September 2015, he served as the company’s acting president and chief executive.

As an engineer in the division responsible for oil production, Nasser started working for Saudi Aramco in 1982. He later worked in drilling

and reservoir management. The Ras Tanura Producing Department hired him as manager in 1997. Later, he was promoted to manager of the Northern Area Production Engineering Department, together with the Safaniya Offshore and Onshore Producing Departments. In 2004, he was chosen to be Saudi Aramco’s Chief Petroleum Engineer, and in 2008, he was promoted to Senior Vice President of the Upstream division. In May 2015, Mr. Nasser, the fourth Saudi citizen to lead Aramco, assumed the role in an interim capacity. In September 2015, he was given the title permanently. In September 2019, he oversaw the company’s response to drone and missile strikes on its installations.

SAUDI ARAMCO COMPETITORS

EXXONMOBIL

ExxonMobil is a multinational oil and gas corporation and energy provider. Its valuation is $ 422.3 billion.

MARATHON OIL COMPANY

Founded in 1987, Marathon Petroleum Corporation (MPC) is a petroleum products and renewable fuels company whose valuation is $66.3 billion.

SHELL

US based Royal Dutch Shell is an oil and petrochemical conglomerate which was founded in 1907.

BP

British Petroleum (BP) is a multinational oil and petrochemical corporation with operations in upstream, downstream, and renewables.

HISTORY OF THE COMPANY

The founding of Saudi Aramco dates to 1933, when Saudi Arabia and the Standard Oil Company of California inked a concession agreement (SOCAL).

The California Arabian Standard Oil Company (CASOC), a subsidiary business, was established to oversee the contract.

Work started right away. Drilling started in 1935 after a search for oil in the Saudi desert. After years of work with little to show for it, SOCAL management asked its chief geologist, Max Steineke, for guidance in 1937. Steineke instructed them to continue drilling based on his years of field experience.

The start of commercial oil production from Dammam No. 7 — the aptly called “Prosperity Well” — in 1938 laid the groundwork for Saudi Arabia’s future prosperity and the success of Saudi Aramco.

CONTRIBUTION, COLLABORATION & SYNERGY - THE NEW ERA OF MARKETING.

DEEPAK MUDALIAR

Outline

Business Communications is a rising marketing consultancy firm founded by Deepak Mudaliar. He has been into Branding and startup consultancy for the last 20 years and has worked with brands like Shanti Juniors, The Chocolate Room, Milkmor etc. They’re based in Ahmedabad.

Let’s hear further about how marketing and advertising are evolving and what exactly the aspirant brands should focus on.

Hi Deepak, Tell us something about what does audience seek nowadays?

Hi, It’s the right question, which any brand should themselves ask every year and every day. The time has changed dramatically; the generation gap is increasing like never before. Earlier, the generation gap was within 20-30 years; nowadays, it’s almost within 4-5 years. Their clothing, their music taste, their mobile phones, lingo, everything has been diverse. If we talk from a Bollywood perspective, The Fan bases of Tiger Shroff, Varun Dhawan and Hrithik Roshan are different.

So what’s the common thing here? The common things are Problems, Wishes, Aspirations, Emotions, Dreams etc. Treating a brand as a human being is the most important thing. Just like a person needs a listener, problem-solver, or prankster, so should

be your brand too. It should listen to them; the consumer might have 1000s of problems in a day, and a brand should be able to identify and solve at least a couple of them. It should make the consumer smile and console whenever required. This can help you earn some loyal minions.

The new businesses are thriving and making the best mobile apps, awesome buying experience, perfect packaging and brand endorsements. So how do you see the future of start-ups?

It’s great to see that India has been keeping pace with effective marketing on a global platform. Just like new music tunes are exhausted so are the new ideas in advertising. Nothing seems to be new and creative under the sky these days. Hence, instead of going creative, its better to stay effective. Explain your product as if you do that with a 6th grade child.

Also, do support new businesses around you. On a lighter note, you’d always want to make a friend who is richer than you, but you can’t accept your friend/relative getting richer. This sounds quite explicit, but that’s the fact. We don’t support our friends in their business. It’s beyond following their page and liking their posts; it’s about being the salesman to our friends, improvising their products/services, giving inputs and trying to bring them into the main league. And that’s should be the part of our culture; your friend would also want to do the same for you when needed.

So what should be the marketing strategy in the coming days?

The media is decentralized and fragmented, although digitally. Unlike earlier fame was restricted up to On-Screen Stars, business tycoons and Politicians, now, we’ve celebrities in and as Dieticians, Chefs, Doctors, Hair Stylists, Content Creators, Comedians and Influencers. Every profession is turning to be a fame profession. Everyone is keeping their engines red to be on top of the mind for their set of audience.

So it’s important to work in collaboration and synergy. Marketing is just not to sell the products but also to make the world a better place. Showing an united front is always a better strategy. I am surprised, why a single advertisement on screen doesn’t have multiple products till date. Just like a college guy can apply a deo from X company, Wear clothes of Y Brand and

ride to the college on Z Bike. Nothing conflicts to each other and that would definitely work and save millions of rupees on Ad production. When super mart has all the products kept together, then why not in advertisements? In the last decade, Hollywood started adding one Indian actor, one Russian, one Chinese and one African; the sole purpose was to make it look a global mission, reach the respective nation’s fan-base and at the back door, they can make the better collection at box offices of the different countries. The same adaptation has been made in India, where Bollywood collaborates with South Indian Movies.

Hence, it’s time to bring all the Avengers together and fry a bigger fish. So when we talk about marketing as making world a better place, we don’t utter negative words like - a cut throat competition, instead we choose for words like - a synergic relationship.

YouTube soon to launch ads to Shorts

Over the course of two years, YouTube’s short-form video feature—similar to TikTok—has been developed. The process of monetizing that content is about to start, and the creators will receive a portion of the profits.

YouTube creators with a focus on YouTube Shorts who have at least 1,000 subscribers and 10 million Shorts views over a 90-day period are qualified to apply to join the platform’s revenuesharing programme beginning in early 2023.

According to Amjad Hanif, vice president of creator products at YouTube. He further adds the new partners “will enjoy all the benefits our programme offers, including the various ways to make money like ads on long-form and Fan Funding.”

YouTube also revealed a brand-new method for video creators to get paid for views of their videos through the adrevenue sharing programme while also licencing music for their videos.

Here is how the ad-revenue sharing for Shorts will operate:

Advertisements play between each video in the feed of YouTube Shorts. The creators of the short films will receive a monthly payment from the sum of the money earned from these advertisements, which will also be used to pay for the clips’ music licencing fees. In comparison to the 55% for long-form videos under the core YouTube Partner Program, creators will keep 45% of the revenue from the total amount allotted to them for Shorts views (YPP). Hanif stated in a blog post on Tuesday that the revenue share remained the same regardless of whether they used music or not. This innovative strategy enables us to honour all YPP creators who contribute to the Shorts experience, not just those whose videos appear next to advertisements. Additionally, because music inspires some of our most vibrant and memorable Shorts, it makes the complicated process of music licencing simpler, relieving creators of the worry of deciding whether or not to incorporate music into their Short, Hanif said through his blog. In a June press release, Google bragged that YouTube Shorts has more than 1.5 billion monthly users who are logged in. ByteDance owned TikTok ‘which is banned in India’ has been competing with YouTube Shorts for market share across the globe. YouTube launched a $100 million fund for YouTube Shorts a year ago in an effort to promote the creation of short films. Under this programme, creators of popular videos could receive up to $10,000 per month. Future earnings under this new [advertising] model, which was created for long-term sustainability, “we expect the majority of our Shorts Fund recipients to increase,” Hanif wrote. “Instead of a fixed fund, we’re putting more emphasis on the revenue-sharing model that has boosted the creator economy and allowed creators to profit from the platform’s success,” the statement reads.

Creator Music:

In the meantime, YouTube is launching Creator Music, a brand-new location in YouTube Studio that provides access to a library of music for YouTube creators to use in their long-form videos. According to Hanif, creators can now

invest in high-quality, cost-effective music licences that give them full monetizing potential — they will keep the same revenue share they would typically make on videos without any music. The ability to use songs and split profits with the artist of the song and other related rights holders will also be available to creators who don’t want to pay a licence fee up front. Until now, most lengthy videos with third-party music have not been monetizable due to “the complexities of music licencing.” In 2023, Creator Music will launch in additional nations after completing its beta phase in the United States. As long as it continues to put money in creators’ pockets, Hanif informed that YouTube believes Creator Music will mean more amazing creator-artist collabs, more new tunes in viewers’ playlists, and also there will be more opportunities for artists to succeed.

YouTube Other New Features:

Millions of creators who make money from their videos through advertising are now part of YouTube’s adrevenue sharing YouTube Partner Program, which was first introduced in 2007. YouTube claims to have paid media companies, artists, and creators more than $50 billion over the last three years. Additionally, YouTube is introducing the Super Thanks “tip-jar” feature for Shorts in beta to “thousands of creators,” with a full rollout anticipated for next year. Viewers can express their appreciation for their favourite Shorts, and creators can communicate with their followers through purchased, highlighted Super Thanks comments. Additionally, the platform intends to bring brands and Shorts creators together as part of its annual YouTube Brand Connect event for advertisers. A “new level” of the YouTube Partner Program will also be introduced, according to YouTube, with fewer requirements and earlier access to fan-funding features like Super Thanks, Super Chat, Super Stickers, and Channel Memberships. We’ll have pathways for long-form, Shorts, and Live creators to join this new tier in 2023 to reward creators across a variety of formats, mentioned Hanif. Currently, creators need at least 1,000 subscribers and 4,000 watch hours to be eligible for the YouTube Partner Program.

SAROM FAB PVT. LTD.

LEADING THE HOME FURNISHING SPACE WITH MILIN S. SHAH AT LEAD

MILIN S. SHAH DIRECTOR

Offering fabrics

with a distinct signature and classiness at wholesale rates, Sarom Fab Private Ltd. is one of the most sought Solutions & Furnishings brand specialising in curtains and upholstery. As a one-stop solution for window decoration and upholstery, Sarom has been an active player in India’s retail scenario for the last 30 years and has elevated the idea of home furnishings to a new level.

Puja | Business Connect

Sarom is a family-owned business with effectively separated work functions. The company’s six directors oversee several divisions, yet they collaborate to discuss and make all critical decisions. Sarom takes pride in providing its employees with a pleasant working environment. They treat every employee like family, no matter how big or small. Every member is respected and cared for there.

SJ, OOFY, and MATLIN are the current three fabric lines offered by Sarom. Each of these brands offers carefully chosen textiles that fit into various pricing ranges without compromising the style or quality of the final product. Sarom adheres to strict testing protocols and is a company whose products can be trusted to be of the highest calibre.

EXCELLENT GUIDANCE- MR MILIN SHAH

Mr Milin Shah is one of Sarom’s directors and is responsible for the company’s administration and furniture market business. What makes him special is that by displaying Sarom fabrics in all reputable stores throughout India, he has elevated business in the furniture industry and enabled all furniture retailers to provide better service to their customers. This idea produced growth of 25% to 30% yearly.

THE INCEPTION STORY

Many people will be inspired by Sarom’s narrative to dream big, and others will be encouraged to take the first step on their journey of a thousand miles. The seeds of Sarom were first sown in the late 90s when the two brothers AmarshiBhai and ShantiBhai set up a small textile exhibition for the wholesale market. They gradually attracted customers’ attention before opening a retail location in the Mumbai suburbs. Under the brand name Sarom, they debuted a line of self-edited home textiles in 2005. In 2007, Sarom was founded as a Private Limited business.

THE SECRET BEHIND THE NAME – SAROM?

SAROM is a creation of intense passion, commitment, and effort. The acronym “SAROM” means for ShantiBhai, the company’s managing director and founder; “A” refers to AmarshiBhai, who is also the company’s managing director and founder; “RO” is for Rohit; and “M” stands for Milin and Manish, the three directors in charge of the company’s many verticals. A few years later, Mr Deepak became the

sixth Director of the business. Together, these individuals took a small passion for textiles and grew it into one of today’s most influential organisations in the Indian textile business.

THE VICTORIOUS JOURNEY OF SAROM

One of the oldest industries since human civilisation is the textile industry. This industry has seen several changes, growth phases, and inventions, and it still does. Sarom has significantly contributed to this global expansion by revolutionising the Indian textile industry. Sarom introduced the model that is now referred to as the “cut-length” to Indian shops. All home furnishings dealers would initially be required to stock their stores with purchased rolls of cloth. Due to the increased inventory risk, they could only display the bare minimum of goods in their stores to their customers.

The first fabric hangers, which are enormous pieces of fabric with many colour options attached to a hanging hook, were made by ShantiBhai and given to his shop clients. The response was enthusiastic and very complimentary. The shops understood they no longer needed to maintain any inventory and could offer their consumers a wide range of options. Sarom decided to assume the stock’s risk on its own. As Sarom started to gain a deeper understanding of its clients and the market, this was a crucial choice and a learning curve in its path. Sarom gradually increased the number of fabric presentations suitable for retail outlets and expanded its market acceptance.

Sarom today is the name to be reckoned with in the Indian home furnishing industry and credits its success to its unwavering commitment to quality and reliable performance. In addition to providing excellent discounts and wholesale rates, they take pride in their service and unique choices.

THE FUTURE OUTLOOK OF SAROM

Sarom has a promising future, and nothing can stop them. To achieve a level of customer satisfaction that is unsurpassed, Sarom intends to keep enlarging its vision. They honestly think that each client deserves the same respect and care. With this philosophy, they stand out from the competition and win the hearts of their customers.

DYNAMIC LEADERSHIP

RUPAY INTRODUCES UPI PAYMENTS THROUGH ITS CREDIT CARDS. DETAILS HERE

transactions, only a small interchange fee. The bank that issues credit cards will recoup the interest component, particularly the interest from the merchant for the customer’s interest-free credit. Goel, however, declines to go into further detail about the fee element. As of now, the customer’s debit card connects the UPI to their savings or current account. Transactions using UPI debit do not have MDR. The POS terminal acquirer imposes an MDR on a merchant for credit transactions. The card network (Visa/MasterCard) allocates MDRs among all intermediaries in the POS acquirer, card issuer, and card network.

The government-backed RuPay credit card is the first of its kind to launch a unified payment interface (UPI), allowing customers to pay for goods and services at merchant outlets by scanning QR codes instead of using a POS terminal. The non-executive chairman of Infosys, Nandan Nilekani, stated in his opening remarks that the Reserve Bank of India (RBI) has become a global leader in fusing regulations and innovations. “The introduction of UPI and RuPay credit cards, in my opinion, marks the beginning of credit on UPI. To test the waters for credit is a very smart first move. I have no doubt that the RBI will accept more credit options, including BNPL and others, “Nilekani said.

The RBI approved the connection of RuPay credit cards to UPI in June. The first three banks to implement UPI linkages are Punjab National Bank, Union Bank of India, and Indian Bank, with many more following soon after. Most public sector banks that issue RuPay credit cards will be able to instantly scan them at merchant locations that support QR codes because they will be connected via UPI ID to a virtual payment address. Currently, RuPay credit cards account for one-fifth of all purchases made in India. Atul Kumar Goel, MD&CEO of Punjab National Bank, stated that there would be no MDR on UPI-linked credit

This ground-breaking action will have an impact on the business strategy of international card networks in addition to increasing credit in smaller towns and cities. First, there will probably be a growth in available credit as UPI credit card linking will enable QR code purchases at many merchant outlets. The high cost of POS terminals previously prevented credit card growth. “A POS machine is not available in rural or semi-urban areas. With the RuPay credit card, a large population will now have access to credit, “NPCI Chairman Biswamohan Mahapatra said.

“A credit card is typically not used at the many businesses today that do not have POS terminals but do have QR codes. So, the entire market will drastically expand, “Founder and MD of Sarvatra Technologies, Mandar Agashe, said. In India, credit is in short supply. The credit to GDP ratio is in the 50s, whereas the ratio in countries like the US is 216%. China has a percentage of 182%.Second, larger networks like Visa and Mastercard will be compelled to jump on the UPI bandwagon. An MDR of up to 2 to 3 percent of the transaction value is typically assessed by non-RuPay credit cards. RuPay-UPI will become more popular among the general public due to its lower interchange fee.

The NPCI also launched UPI Lite, which will provide users with faster low-value transactions. According to the NPCI, India is thriving on low-value UPI payments, with 50% of UPI transactions falling below $200.

PATANJALI WILL LAUNCH AT LEAST 4 IPOS IN NEXT 5 YEARS: KEY POINTS IN ANNOUNCEMENT

On Friday, yoga guru Baba Ramdev announced that Patanjali Group would launch at least four initial public offerings (IPOs) over the course of the following five years. “Now we are preparing to get listed five Patanjali group companies by floating four IPOs in the next five years,” Baba Ramdev said, announcing Patanjali’s Vision 2027, a five-year expansion plan.“Around Rs 40,000 crore is the Patanjali Group’s current annual revenue. In 5-7 years, the Group’s revenue is projected to reach Rs 1 lakh crore “Ramdev told the local reporters. He claimed that Patanjali Foods, formerly known as Ruchi Soya, is a member of the Patanjali Group and is already listed on stock exchanges with a market value of close to Rs 50,000 crore. Ruchi Soya was purchased by Patanjali Group through insolvency proceedings for Rs 4,300 crore. Ruchi Soya’s Follow-On Public Offering (FPO) was launched by the Group, and Patanjali Foods was given the new name. According to him, we have already begun developing an action plan to help these five upcoming

public companies reach their goal of having a market value of Rs. 5 lakh crores. For the following five years, Baba Ramdev unveiled his visions. Here are the key points.

1. We have decided to make sure Patanjali’s contribution is acknowledged in gold letters in 2047, the year we celebrate the 100th anniversary of our independence. We intend to bring IPOs of our four other companies, including Patanjali Ayurved, Patanjali Wellness, Patanjali Medicine, and Patanjali Lifestyle, after Patanjali Foods Limited, he said.

2. Patanjali is playing a significant role in releasing the nation from the shackles of the foreign medical system and the Macaulay-introduced Western education system alongside the movement to make the nation self-sufficient by promoting Swadeshi. According to him, Patanjali Wellness uses yoga, ayurveda, naturopathy, and an integrated system of medicines that is based on research to treat diseases permanently.

3. In order to comply with the plan, Patanjali Foods intends to establish an oil palm plantation on more than 15 lakh acres of land spread across 55 districts across 11 Indian states. This significant campaign is being run by Patanjali to combat hunger, unemployment, and poverty. More than five lakh people will receive additional employment thanks to Patanjali’s various programmes, according to Baba Ramdev.

4. In terms of oil palm plantations, Patanjali Foods will be the biggest company in the nation. once sown. Oil palm trees

produce income for the following 40 years. In the following five to seven years, the goal is to generate annual returns of about Rs 2,000 crore. This will contribute to the nation becoming entirely self-sufficient in edible oils.

5. Approximately Rs 40,000 crore is the Patanjali Group’s current annual revenue. Baba Ramdev stated that the goal is to reach Rs 1,000,000 crore in the following 5 to 7 years.

6. “By becoming the biggest FMCG company in the nation, our company will significantly contribute to India becoming a global economic superpower. To reach Patanjali Foods’ EBITA of Rs 5,000 crore, we are developing an action plan, he said.

7. Baba Ramdev continued, “We are developing a new indigenous and upright (Sattvik) avatar of Multi-Level Marketing at the national level for Natural Nutraceuticals that will bring health and prosperity to the common man and that will provide the right information about healthy nutritional options.” (ANI)

To make the nation self-sufficient in edible oils, the government recently unveiled a scheme of subsidy investment totaling Rs 11,044 crore through the National Mission on Edible Oils - Oil Palm (NMEO OP).

FIGMA AND ADOBE REACH A $20 BILLION SOFTWARE DEAL AGREEMENT

The deal between Adobe Inc. and Figma, whose products are used by software developers to collaborate, was announced on Thursday. Investor concerns about the high price tag caused the market value of the company that makes Photoshop to decline by more than $30 billion. Shantanu Narayen, CEO of Adobe, called Figma’s business “the future of work” and claimed there were “tremendous opportunities” to combine it with his company’s products, such as document reader Acrobat and online whiteboard Figjam. Adobe’s stock fell by 17% because investors don’t feel it’s a right decision. Many of them claimed to understand the strategy’s justification, but they claimed Adobe paid too much for a business that had been valued at roughly $10 billion in a private fundraising round just over a year earlier.

According to David Wagner, portfolio manager and equity analyst at Aptus Capital Advisors, which holds a 1.5% stake in Adobe, the annual recurring revenue (ARR) of $400 million from Figma was a negligible portion of Adobe’s $14 billion, making it unreasonable for Adobe to pay the equivalent of 11% of its market value for 2.8% more ARR. “We are disappointed with the price paid for the company (Figma),”Wagner said. Three years after the transaction’s closing, Adobe stated that it anticipated the acquisition to increase its earnings. As for design, whiteboarding, and collaboration, it was also stated that Figma’s total addressable market would amount to $16.5 billion by 2025. The cash-and-stock transaction will give Adobe ownership of a business whose online collaborative platform for ideas and design is used by companies like Zoom Video Communications, Airbnb Inc., and Coinbase. It is the largestever buyout of a privately-owned software start-up.

One of the most opportunistic businesses in Silicon Valley, Adobe has acquired a number of companies as it has sought to protect its market share from rivals like Microsoft. Prior to Figma, its largest acquisition was Marketo, a software company, for $4.75 billion in 2018. In order to narrow its focus on collaboration tools, it has also acquired other businesses over the past 24 months, including video collaboration software Frame.io, social media marketing start-up ContentCal, and collaboration tool maker Workfront.

Figma, based in San Francisco, will continue to be run by cofounder and CEO Dylan Field after the deal, which is anticipated to close in 2023. If the deal is cancelled, either company will be required to pay a $1 billion termination fee.

According to Refinitiv data, Adobe’s anticipated fourth-quarter revenue of $4.52 billion was less than the $4.58 billion analysts had predicted. The impact of a stronger dollar and higher costs was also reflected in a nearly 6% decline in third-quarter profit.

Detail of Transaction

According to the legally binding agreement, Adobe will pay $20 billion to acquire Figma, with roughly half going to cash and half to stock, with the usual caveats. The CEO and staff of Figma will receive an additional 6 million restricted stock units, which will vest over the course of the next four years. Adobe anticipates funding the cash consideration from cash on hand and, if required, a term loan. The deal is expected to close in 2023, provided that all necessary regulatory clearances and

approvals are obtained, as well as other closing requirements, such as stockholder approval. Dylan Field, the co-founder and CEO of Figma, will remain in that position following the transaction’s completion and continue to oversee the Figma staff while answering to David Wadhwani, the head of Adobe’s Digital Media division. Each business will continue to run independently until the transaction is completed.

New Era of Collaborative Creativity to Be Launched by Adobe and Figma Partnership: Adobe As per Adobe’s official website, Adobe’s mission is to change the world through digital experiences. Today, the digital economy is powered by Adobe’s tools and platforms, and the company’s innovations have touched billions of lives around the world. Adobe continues to invent and transform categories, from revolutionising imaging and creative expression with Photoshop to pioneering electronic documents through PDF and creating the digital marketing category with Adobe Experience Cloud.

Figma’s mission is to make design accessible to all and to help teams collaborate visually. The company, founded in 2012 by Dylan Field and Evan Wallace, pioneered product design on the web. Through multi-player workflows, sophisticated design systems, and a rich, extensible developer ecosystem, it is now enabling everyone who creates interactive mobile and web applications to collaborate. Figma has attracted a new generation of millions of designers and developers, as well as a devoted student base.

By working together, Adobe and Figma will reimagine the future of creativity and productivity, speed up creativity on the web, advance product design, and motivate creators, designers, and developers around the world. With the ability to create significant value for customers, shareholders, and the industry, the combined company will have access to a sizable, quickly expanding market opportunity.

What is Figma?

Figma is a design tool for groups of people who collaborate to create products. Figma, a web-based tool, assists teams in brainstorming, product design, and development from beginning to end. Figma makes the design process quicker, more efficient, and fun while keeping everyone on the same page, whether it’s by consolidating tools, streamlining workflows, or collaborating across teams and time zones.