25 Most valueble ceo's in india & 20 most Innovative brands to watch 2019 by Business Connect

[1]

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

[2]

[3]

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

Editor’s Note A truly admirable quote by an elite-“One who sees dreams and have courage to turn it into reality are the achievers.” Dreams are majestically powerful and beautiful if we have the capability to make them real. MOST of the people really donnot care and respect their own dreams; they just pass their lives and at the time of death they regret about the time they have lost, and the things which they have not done out of fear of failure, the burden of responsibilities or any other lame excuse. But, there are few exceptions who donot just dream with the open eyes but also fiercely go after what they want. It’s their vigorous zeal that provides them incredible momentum to do wonders with exceptional energies. If we talk about the business world then there are entrepreneurs who have started from scratch but their dreams have kept them alive in the business space and helped them to achieve the targeted goals. Covering the stories of all the biggies and elites in the upcoming edition of Business Connect that is ‘25 Most Valuable CEOs In India 2019 ‘, we are fortunate to share the deepest insights of some magnetic entrepreneurs and their passion to achieve more. Maestros like CEOS, CMOS, and other leading business tycoons unleash their hidden treasure into the work they love and serve their companies like their babies. The struggling stories of these admiring legends invoke a fire of motivation and commitment towards work. They are also great innovators and visionaries.

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

[4]

The founder of the Apple, Steve Jobs said, “Innovation distinguishes between a leader and a follower.” People with innovative insticts and creative ideas flourish in their domains of expertise profoundly. Similarly companies, which offer distinctive and innovative services to the clientele, leave an exceptional mark. ‘The Most Innovative Brands to Watch in 2019’ covers the spectrum of all the brands, which form a canopy and have shaded the market galaxy with a stint of incredible and remarkable innovation. Quite distinctive and unique strategies they opt for solving the issues of the clients. Mostly, they focuss on Out-of-thebox-thinking approach to brainstorm the new ideas for the implementation. Systems and organizations crumble if they are walking on the convential processes or ideologies. Isn’t it true in your case? Ideas come from continuous process of learning and developing the skills. This edition is the gateway for the readers, who are looking for the fresh ideas and strategies to create an exemplary staure of their work in the entreprenuial world of today. DAA Consulting, with its outstanding services and under the leadership of D. Arvind, has created an astounding influence, thereby, we have decided to publish the company’s incredible work on the coverpage of this edition.

Business Head Ashish kumar

Corporate Team

Co-ordinator (Business Connect-Clients) Himani Parashar | Komal Verma

Data Research & Analysis

Satyam Tiwari | Shubham Mehra Amit Kumar | Himani Rathore Priya Singh

Finance Team

Gourav Singhal | Reshmi Monika Aggarwal

Circulation Team

Sonia Tiwari | Anurag Tiwari

Creative Director Ashutosh Ojha

Creative Team

Chandan Sharma | Rajat Pathak |Reena Kumari

Legal Affairs Mukesh Kumar

Human Resources Nivedita Basu

Digital Marketing Manager Ravi kant Singh

Registered Office RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045 Ph. 011-42636209 Email: info@businessconnectindia.in

Corporate Office 701, DDA 2, District Centre, Janakpuri, New Delhi - 110058 Ph. 011-41065208 Email: corporate@businessconnectindia.in

Printed and Published By Abhishek Kumar Dubey on Behalf of FanzineIndia and Printed at Tanuj Process, A 21/27 Naraina Industrial Area, Phase-II, New Delhi - 110028 and Published at RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045

Publisher & Editor : Abhishek Kumar Dubey RNI No.: DELENG/2018/76695

Copyright ÂŠ 2018 FanzineIndia, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations, Views and opinions expressed in this publication are not necessarily those of the magazine and according no liability is assumed by the publisher.

We are also available on: [5]

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

TABLE OF

Contents Y R O

T S R E V O C

DAA Consulting

THE NEW AGE CONSULTING FIRM 10

Indian Cyber Security Solutions 22

24 18

E-Orchid www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

Qualitas Global Services LLP [6]

Shiftco Shipping & Logistics India Pvt. Ltd. 30

24 34

ShoppingKart24

StarGaze Animation Studios ARKA IPMS Pvt. Ltd. 40

24 38

Syu Design

Banthia & Co.

Mountain Herbs 52

24 46

Codelattice Digital

Pangea Global Services

Platoon 64

24 58

People Appliances

Sensys Technologies

CONTENT Why Entrepreneurs need to by good Managers & Great Leaders

The Success Story Of Walmart

What Makes A Successful Entrepreneur? Perseverance & Persistence Best Ways To Craft And Compel Your Own Brandâ&#x20AC;&#x2122;s Story

16 36

How To Reach The Growth Phase From The Startup Phase

Constructive Hobbies Are The Essential Need For The Entrepreneurs

Great Places To Explore During This Monsoon And Make It An Everlasting Experience

Future Of Indian Start-Up Environment

48 60

[7]

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

[8]

[9]

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

DAA Consulting THE NEW AGE CONSULTING FIRM Rashi Saral | Business Connect Growing businesses across the globe lead to multiple complexities and issues, which require professional assistance to resolve them. Business consulting firms act as a beacon in that endeavor . They not only provide business solutions but also advise the entrepreneurs for growth, expansion and diversification. DAA Consulting is a known name in the business consultancy domain, and the firm offers end to end business solutions.

A SHORT STORY OF HOW THE COMPANY WAS FORMED

D Arvind always wanted to be an entrepreneur and while he was working with the Big - 4, he got an opportunity in 2009 to co-found a pharma company with his friend. However, post setting up of the Pharma Company, he realized that he would be more apt for entrepreneurship in consulting domain and that is how the CA firm was founded in 2010.

DAA Consulting

ADITHYA SRINIVASAN Junior Partner

AKSHAY ARVIND Junior Partner

D. ARVIND Founder & Managing Partner www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

SATISH S Senior Partner

[ 10 ]

S Satish having tremendous expertise in both Industry and Consulting, also had similar entrepreneurial ambitions. He met Arvind and realized that they had good chemistry. He thus quit Big-4 to join the firm as Senior Partner to scale up the practice by co-founding the Business Consulting Company. Akshay Arvind & Adithya Srinivasan joined as Interns and grew with the firm as dynamic professionals over a period of 10 years to become Partners. JV & Collaborations: To provide one stop solution, the company has JVs and collaboration with Rosefield – DAA, Riverforest – DAA, U.S. Gandhi & Co, MEHTA & MEHTA, VTPA- Vispi T. Patel & Associates, Anoma Legal, Clear View Consultants, Bloom Consultants and Pace Consultants.

THE EXEMPLARY SERVICES

international standards, the company has constitute a “Centre of Excellence” (COE) will serve as a Centralized Advisory Board of DAA Consulting to Reply on Mail Queries, Written Opinions and all form of Advisory Services to ensure consistent, deep researched and vetted Advisory throughout India. The COE will also send Regular Updates/Alerts on the changing Legal Landscape. An Ex-Customs Excise and Service Tax Appellate Tribunal (CESTAT) Member is the Mentor of the COE providing guidance and perspective from his rich experience.

Let’s dig in to the details of the insights of some eminent professionals of the Company. D Arvind D Arvind is a Chartered Accountant and Company Secretary who founded D Arvind & Associates LLP, a chartered Accountant Firm in 2010 which has now evolved

A multitude of services are offered by the Company ranging from Compliance Outsourcing, Tax Optimization Study, Litigation Support (up to Supreme Court), Representation with the Government of India, GST and Tax Audits, Training, Obtaining Licenses to Life Cycle Support, M&A, Business broking, Legal Advisory, Business Transformation, forensic investigation, and proprietary audit. These service offerings are spread across the domains of GST, Legacy Indirect Taxes, Direct Taxes, Customs, Foreign Trade Policy, Corporate Law, Corporate Governance, Financial Advisory etc.

THE WORKFORCE

D Arvind states, “One person cannot manage the whole organization. It’s the collective efforts of likeminded individuals that pushes the company towards greater heights”. The team at DAA Consulting is pivotal to drive the engine of the ace organization. It consists of highly efficient and motivated people, who are experts in their domains and contribute immensely to the growth of the organization. The Team consists of highly skilled professionals, who are either qualified Chartered Accountants or lawyers. They are groomed over time to take up the partnership like Akshay & Adithya, in the future, by inducting them to the Partnership Support Team (PST) – a fast track growth program. S Satish says, “We believe that for every relationship to work out, Win-Win is a must and it goes for our relationship with our team as well. Being a people based industry, we believe in weekly Training Programs through topical training, external faculty, moot court, quiz, experience sharing and soft skills coupled with personality development which will help us to attract, retain & develop good talents.” With an aim to keep improving our service levels to [ 11 ]

into DAA Consulting with his passion, patience & perseverance. He has Industry as well as Consulting Background, which places him in a unique position to solve complex business issues from a solutions perspective. He also spearheads the litigation practice of the company being a very successful litigator himself. He has successfully led many industry delegations to the GoI for representing on various matters. He also served as chairman and as a member of various trade bodies like the Indirect Tax Committee of the Chamber of Commerce, Regional Advisory Committee of Central Excise & Customs (CBEC). He is also a qualified arbitrator and has served as a Commissioner appointed by the Telecom Disputes Settlement Appellate Tribunal. He also leads the corporate governance practice of the company wherein he helps MSMEs to achieve optimum corporate governance systems.

S Satish S Satish is a Chartered Accountant and Cost Accountant with experience in the industry and consulting spanning 34 years in the field of indirect taxation coupled with technology and commercial matters. With his rich experience in non-standard industries, he brings a lot of practical solutions to intricate challenges in business. www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

During his long stint in the industry and consulting fields, he has advised various corporates on several issues including SAP implementation, GST and legacy statutes, Customs duty, EU tax matters, FTP, various regulatory matters from taxation and commercial perspective, setting up/amalgamation/merger/demerger of business verticals and entities, entity and transaction structuring and tax litigations before adjudicating/appellate authorities including Tribunal.

Akshay Arvind

set-up of SEZs, EOUs, and STPIs, and also has deeply worked with the Industry in improving their International Trade Compliance aiming at building cost efficient yet compliant Import-Export Transactions. He has also successfully handled major litigations at the firm.

Meghna Arvind Meghna Arvind is a lawyer and a company secretary who lends support to the legal side of the consulting

STRUGGLING PHASE

The visionary - D Arvind says, “Not good days, but struggles shape our destiny.” Whilst most of the clients believed in Arvind’s technical skills and his record of winning tax cases before legal forums, out of box tax optimization solutions but many were hesitant to give large assignments due to lack of infrastructure as compared to big-4. Keeping in mind the big-4 as their Competition and to provide an Indian Alternative, the Company invested in building infrastructure, inducting & developing talents and implementing systems & processes. This has instilled confidence in employees and clients. Akshay Arvind is a Chartered Accountant and a Company Secretary with more than 10 years of experience. Akshay is a Partner handling Mumbai and Bangalore practices of the firm. Having done more than 50 tax optimization studies for large Business Conglomerates like Emerson, Hinduja & Birla, he has always added value to the firm through his out-of-the-box thinking and subtle structuring of business transactions. Apart from Indirect Taxes, he has also been instrumental in setting up some major business houses in India which sought entry in to the Indian Market from abroad. He leads the “life cycle support” solution offered by the firm with his experience and expertise in the field.

Adithya Srinivasan Adithya Srinivasan is a qualified Chartered Accountant who handles the Mumbai practice along with Akshay and is also in charge of the Pune & Nasik branches. He has worked extensively on assignments involving the implementation of the Foreign Trade Policy including www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

Both Arvind & Satish say “All this would not have been possible without the moral support & the extraordinary confidence which our better halves Mrs. Parimala Arvind & Mrs. Saraswathy Satish have given us”

THE CLIENTELE

The firm has a prolific clientele consisting of some of the largest corporate houses in India including Aditya Birla Group, Hinduja Group, Emerson Group, P&G, Siemens, Castrol, Gulf Oil, HP, Toshiba – JSW, Mitsubishi EDM, Gillette , Craftsman automation & leading Pharma companies like USV, Universal Medicare, Encube Ethicals, to name a few.

AN EDGE OVER THE PEERS

The Main Differentiator is the Company’s ability to add to the bottom line of the client through Tax & Cost Optimization. Both the Senior Partners have deep sectoral understanding as well consulting experience [ 12 ]

which enables them to add significant value to their clientele. A Classic Example of the above is when the Company recently was challenged by a 700 Bed Hospital to add to their bottom-line. The Company was able to add significant value through subtle business structuring and out of the box ideas. This resulted in substantial savings and the company is now engaged with many such Hospitals through word of mouth. Similarly, the Company has added value in various sectors such as Cement, Pharma, Oil & Gas, FMCG, Engineering and such others. The Company with the collective strength of the Joint Ventures & Collaborations makes them unique in the Industry to offer one stop solutions for all the business needs of the clients which is not offered by anyone else in the Country. The Company takes pride in being an Indian Consulting Company with traditional values and modern outlook.

A Glimpse of the Collaborations U.S. Gandhi & Co: US Gandhi & Co., is a leading firm of Chartered Accountants operating for over 3 decades handling very large corporates in the areas of Forensic Audit, Domestic Direct Tax Litigations, Process Audit, and Corporate Advisory Services. Vispi T. Patel &Associates: Vispi T Patel Associates is a leading ﬁrm in Direct Tax, International Taxation & Transfer Pricing operating out of Mumbai. Vispi and Arvind worked together in the Big-4. [ 13 ]

Rosefield DAA International (RDI) is a specialized consultancy in the Energy Sector. The Managing Director of the Firm Shailendra Gokhale worked with Arvind in Castrol and he currently advises various Global Oil & Gas Clients DAA Riverforest LLC : This is a US & Canada based JV between DAA & Riverforest which is involved in providing life cycle support to businesses, right from entry to exit strategies in the context of inbound and outbound investments. This is founded by Ganesh Shermon and DAA. Ganesh Shermon & Arvind worked together in KPMG. MEHTA & MEHTA: Mehta & Mehta, is a Company Secretaries Firm founded by an Ex-President of Institute of Company Secretaries of India, Atul Mehta The firm specializes in Company Law, Litigations, Secretarial Audits, and Corporate Restructuring, FEMA, and IBC matters. ANOMA LEGAL: Anoma Legal, is a specialized Legal Consultancy ﬁrm that supports DAA Consulting on legal advisory & Due Diligence services to various niche sectors.

TESTIMONIALS

Let us see what the clients have to say about DAA : “D Arvind is an outstanding professional with excellent track record. He has good depth of Indirect Tax Laws and Corporate Governance practices. He has also worked as Legal Head for a large MNC. We have engaged him on numerous occasions for tax consulting. He has advised www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

us, unbiased in a transparent manner. Whenever and wherever tax is payable he has not hesitated to advise us to pay tax. Some of his advices have been tested in adjudicating/legal forums and withstood the test of law. He is sincere and fully committed to his profession.”

- Mr. Jagdish Chandra Ladha, Group Executive Vice President, Aditya Birla Group

“Sometimes better things in your life are destined to happen by chance and that is exactly what happened with me when I was referred to Mr. Arvind by my mentor 12 years ago for indirect tax structuring of the commercial offerings of our newly found venture. He was leading the indirect tax practice at Deloitte and I had joined as CFO of UFO Moviez India Limited. Over a decade our company made mesmerizing progress and evolved into a successful innovation story that completed the marathon journey from a startup stage to a publicly listed stock. Amongst the efforts of many who gave shape to UFO’s success story, the contribution of Mr. Arvind and his entire firm DAA supported by Akshay and Aditya has been so significant that it will be an injustice to their efforts if I attempt to quantify it.”

- Mr. Ashish Malusthe, Chief Financial Officer, UFO Moviez India Ltd.

“We have worked with Akshay at Rosefield DAA for more than 2 years now on various projects, and have been very impressed with not just the quality of their work, but also their diligence and commitment to overcoming whatever obstacles have been placed in their way. Having initiated many similar global projects, I can say that Rosefield DAA is a strong and dedicated consultancy, and I would not hesitate in recommending them to anyone.”

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

- Mr. Andrew Wilkins, Director - Morris Lubricants, UK “I know Mr. D Arvind for the last two decades. I have availed his professional Services and observed tat he was not only thorough in his subject matter but also very practical, giving solutions, yet non – comprising. His Sincere approach, hardworking and continued efforts to learn newer things put him in advanced stead. I am sure he is an asset for legal, finance and taxation field. It would not be an exaggeration to state that he is, probably, amongst first three brains in indirect Taxes in India.”

Mr. Vishwas Pathak, Advisor: Energy Minister, Maharashtra, Director: MSEB Holding Company Ltd. “I have known Arvind for the last 10 years or so and I can state this with the conviction that I am yet to come across a professional who has profound knowledge on his subject and is yet so humble. Arvind and his team is a one-stop solution for all indirect taxation challenges. One can count on DAA to provide a solution that is completely ethical and at the same time resolves the issues. His team has done a great job in proactively engaging with their clients months before implementation of GST to explain the new law lucidly and at the same time performing the impact study and providing valuable suggestions to mitigate any adverse impact on the business. Arvind started alone and has today built a team of over fifty competent and likeminded professionals who have imbibed his knowledge and approach to resolving taxation matters. Arvind is ably supported by Akshay and Adi who, I am confident, will take DAA to greater heights in the coming years. I wish DAA team the very best in the coming times.”

[ 14 ]

Mr. Chandramauli Balan, Vice President & Managing Director, Nidec Industrial Automation India Private Ltd

ENSURING UNBREAKABLE FAITH

Partners’ direct intervention where ever required and consistent training of employees to ensure that they are well equipped to advise clients correctly apart from being able to think out of the box to offer solutions to complex transactions, instills faith of clients in the Company.

INITIATIVES OF PRESENT GOVERNMENT

Business houses have to run their business more professionally, ethically, and efficiently to survive and grow. All these would require the help of qualified professionals, and in that sense, it has helped Tax and Management consultants to grow their business.

ACHIEVEMENTS AND MILESTONES

Gradually, DAA Consulting has grown from one person firm in 2010 to more than a hundred-employee working in 2019. It started with Indirect Tax as the core area at one location and now present in eight locations providing various business solutions.

The milestones achieved by the organization are: • 2010: Started as One Man Practice in Chennai • 2013: Setup Bangalore Office • 2014: Akshay & Adithya join Partnership • 2015: Set-up of Mumbai Office and shifting of Head Quarters to Mumbai • 2016: Set-up of Delhi and Nasik Offices • 2017: Induction of Senior partner Satish S from PwC • 2018: Set-up of Coimbatore & Pune Offices, Joint Ventures & Collaborations, Hyderabad Office. Both Arvind & Satish believe that it is the idea of Providing One-Stop Solution with deep sectoral understanding, the Consistency in Approach, and an Empowered young team, which has made this sustainable growth possible. The company has withstood frequent offers for takeover made by big Consulting and legal firms to create a unique boutique organization that competes with them. All the partners and the support team are united on this decision to take the company to greater heights.

Walk the Talk “Keep things simple & invest more in business than your lifestyle” is Arvind’s mantra, which has resulted in this growth and he offers the same as a piece of advice to all young entrepreneurs while Satish emphasizes three things which have built this one-man practice in to this renowned organization - “Upgrade your skills way beyond Qualifications, Adopt risk-taking as a way of life and Keep researching & Innovating”

FUTURISTIC GOALS

A short term plan is to open its own offices in Delhi, Pune, and Hyderabad, however currently they are using shared offices, have expanded areas of practice in NCLT matters, Business Transformation, Financial Advisory, and business broking. They aspire to compete with the Big-4 and be on par with them, if not exceed, in direct and indirect tax, company law, Internal and Forensic Audits and compete with the likes of BCG in the management consulting space. [ 15 ]

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

BCM Review

be Good Managers

Great Leaders& Business Connect Team Hardly ever do we get efficacious entrepreneurs who have achieved a whole thing on their own? More often than not, there happens to be a side of capable experts who make the brand accomplish the desired feat while being occupied with the visualization & mission of the entrepreneur. In order to make sure that your concepts are made practical, to improve products & services, you are meant to be a worthy manager. You are supposed to be a person who can lead at the time of implementing the stratagem as intended to complete those things. Parallel to this, it is your duty to encourage those around you to have faith in your idea with respect to what you do. How people sense you & your firm plays a vital part in positioning the base for the attainment of your business. Being an entrepreneur, what in your knowledge should be better for you - a manager or a leader? In order to achieve success in the long run, you are meant to be a good manager as well as a great leader. When you happen to be manager, you will be able to govern a cluster of mavens to bring about a fixed objective. Parallel to this, in the form of a leader, you can bring guidance & empower others to be enthused during the process of building a more trained, culture-centric work atmosphere that is central for sustaining as an efficacious industry in the long run.

| An Upright Manager | Due to being a virtuous manager, you will get the support of aides with whom you talk over career expansions, proficiency recording and enactment while facilitating them attain the embodiment of their administrative visions. Apart from this, when it comes to being a leader, you can show your acumen by making sure that you enable them with conviction and faith in your administration skills. A blend of these two characteristics will accurately resolve how extensive they stay with you in your business. Apt managers fathom that they are meant to employ the www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

right individuals. But there are times when you may be cautious of holding that responsibility, in the scenario when your employed abilities & means fail to deliver. These are the testing times when you, as a leader can outperform. You need to take that ownership, make changes to it instead of initiating denunciation or anxiety mode. Doing this will put a full stop a bad work ethos, depletion of time & properties. â&#x20AC;&#x153;If the person of the executive places in a position does not perform, the executive has made a mistake. It is the duty of managers to make sure that the responsible persons in the organizations perform: How to Make People Decisions: Peter F Druckerâ&#x20AC;? [ 16 ]

| A Great Leader | Put this into your grey cells that good leaders live in the vicinity of people onto whom they can throw their plans. Being a good manager, the onus is on you to make certain that you are supervising people who are familiar with better than you for particular expertise.

As a good manager, you have all the authority to guarantee that you are providing the services well in time for the sake of speedy fulfillment. Being a great leader, you will be seen as the one who can focus on the bigger picture & strategize well in advance.

In the form of an entrepreneur, you must provide products & services that motivate consumers. At the same time, you have to make sure that you donâ&#x20AC;&#x2122;t go in a state of utopia in terms of your visions. This is essential for the reason that you need to come across the goals as pledged to your backers.

Every efficacious business has leaders as well as managers who can supplement each other.

There are a couple of discrete talent sets, the first of a gambler & relentlessly inventing and the other one concentrating on existing main concern or responsibilities or aims.

Some of the renowned entrepreneurs have administrative styles and leadership styles that can motivate billions across the globe and they are among those who have made some of the ultimate businesses of all time. In order to be an effective entrepreneur, both these roles of being a manager and a leader are enormously decisive despite seeming contradictory at times. It is similar to an expert who has become proficient in the game of chess. So, how would you describe yourself- a good manager, a great leader or both?

[ 17 ]

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

Adding Warmth and Personality to Websites with Human Illustrations - E-Orchid Yashika Sabharwal | Business Connect

“Built on the modern technological era, filled with creativity, backed with experiences, and finished with the best detail.” Musthafa Kamal, Creative Head

In this technological epoch, the whole world has become a market place, and the only way to tap inside the potential of this bountiful market is by creating a standard IT Infrastructure for your business. Information Technology is the art as well as the science of creating a sustainable mode of communication that adds functionality to your organization and motivates your prospects to take the desired action in any business. At E-Orchid, they have a team of experienced and expert professionals who are proficient, in the latest technology.

with the next generation of their customers. They don’t deliver just products or services, their focus is on delivering quality products and services, which is handcrafted with their great care and attention depending upon each of their client’s requirements like:• Understanding their difficulties • Innovative ways to overcome their hardships • Personal interactions and connectivity with clients This would make them different from competitors.

Their objective of the exercise is to give the clients a cutting-edge by creating a feature-rich Software, Mobile Applications, Websites, etc… that connects and interacts with its targeted customers market. Uncanny: Spinning Dream to Reality! The integrity they have in their commitment to customers will ensure THEIR RESULTS! They helped, established and restructure their expertise from time to time and relaunch their entire marketing plan so that they can evolve

The Rise & Journey of E-Orchid in India Life isn’t sweet without the struggle. And without struggle, there is no growth. They started with no heavy investments. At the beginning of E- Orchid, with only two PCs and a small room in their friend’s house, e-Orchids was born. Musthafa Kamal, the Creative Head of E- orchid believes that by the will of God and his grace and by their hard work, now e-Orchids has become e-Orchids Techsolutions Pvt Ltd with more than 45 employees and having its clients across the 4 continents.

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

[ 18 ]

There is no specific kind of clients they serve. They treat clients from across the world and different segments of business right from Real Estate, Health Care, Logistics, IT, Fashion and Photography, F&B, etc…. The cost of developing a website has become very cheap nowadays, there are many web development systems and Media platforms available to the public free of charge. Social Media platforms like – Facebook, LinkedIn, Instagram and other platforms will promote your business for better. Customers can use these platforms to increase their business, but E-orchids make clients depend on their services because they customized both Media House and software solutions. Customers always trust us on the deadlines and the ‘words’ by them - a commitment to the work is always given to the clients, which is what that ensure unbreakable faith of clients in the company. Therefore, E-Orchids would ensure that their deadlines will give clients the pace and constant updates about the project, which is given by the client. This whole process gives them more trust in the company and it would also easy to work for them to operate their business with the clients. When they do what is said, the clients obviously build trust on their products or services. Changing with market trends takes time – some changes would fall short and some would withstand. For Example, • Nokia Java-based app developments had a shortfall. Whereas Android and iOS are standing still having tough competition. • Programming languages like J2ME have got outdated with the release of modern mobile browsers. • Around 2002 or 2004 when eOrchids was started there was not much awareness about HTML5 neither CSS3, in fact, those weren’t launched but still, HTML and CSS existing now with their updated versions. E-Orchids, keep updating themselves with the present trends of whatever that is been upgraded to the existing technologies and would analyze the in-depth functionalities. They focus on market trends, welcome positions and some other new factors if trending. R&D is very essential for the growth of the company as it works like when E-Orchids was started as Web Designing and Graphic Designing company, but in today’s scenario, they have grown into a fully-fledged software development company with an online media house and digital marketing services included.

Avocation Besides work, the Creative Head of E- Orchid, basically has an interest in trees. Last year they have thrown around 3000 seed balls in various places of Tamil Nadu by which they have assumed that at least 50-300 would have grown as saplings. Apart from that, they take care of 50 tree sapling on care to make it as trees. The Incredible Power of Company-Wide Goal Alignment and Organizational Business Goals They believe that achievements and milestones of the company are that, we (Business Connect Magazine) have selected them one to be listed among others which is also a milestone in their history. The major milestones that they carry are – “growth” from a one-man show to a fully established Organization which is they think the biggest goal and achievement of a business. We have been able to change the life of few which is considered the most unachievable milestone that we have reached. And more milestones ahead, we are planning for substantial growth. They recently started operations in Australia and Saudi Arabia and are planning to expand the list of products and services in those regions. Also, they have already successfully built a product out of IOT (internet of things) in the USA which is once again related to their industry. “We want a better website” is like saying, “we want a better business”. They suspect the use of the SMART model for setting business goals - Specific, Measurable, Attainable, Relevant, and Timely goals. Realistic Goals:• Increase sales for clients • Becoming an authoritative resource for them • Improve interaction with existing and potential customers • Build your brand “Built on the modern technological era, filled with creativity, backed with experiences, and finished with the best detail.” The message they like to give to the readers of the Business Connect magazine is: The readers, let’s make India proud to stand in the International market. Let’s work together in building a better India ahead. Jai Hind.

Hereby, all these expansions came with the R&D of that kind of service when emerged in the market. Without R&D or knowledge of exploration, a company cannot sail in the current wind. Every day is filled with challenges, challenges come from the client side, the employee side, the government side, competitors, etc. So when those challenges are faced today, they leave a success mark on our faces of the future, in terms of a zeal each and every time. [ 19 ]

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

[ 20 ]

COMPANY

PERSON

DESIGNATION

ABS Consulting

Abhishek Singh

CEO

Apex Maritime India Pvt. Ltd.

Gaurav Talwar

Managing Director

Array Experts

Avneesh Kumar

CEO

E-Orchid

Musthafa Kamal

Founder & Creative Head

GBIM

Dharmesh Patel

CEO & Co- Founder

Hyperlink InfoSystem

Harnil Oza

CEO

Indian Cyber Security Solutions

Abhishek Mitra

Founder & CEO

Indigo Systems & Technology Consulting (I) Pvt. Ltd.

Rajesh Ghatge

MD, CEO

infySEC

Vinod Senthil

Founder, Managing Director & Chief Technical Officer

Kwebmaker Digital Agency

Dhananjay Arora

Founder & CEO

Mobinius Technologies Pvt. Ltd

Damodar Puthiya

CEO

Petro IT Solutions Pvt. Ltd.

Abhay Chand

CEO

Prowide Solutions

Triveni Shankar

Founder & CEO

Qualitas Global Services LLP

Neville Patel

CEO

Searce

Hardik Parekh

CEO

Shiftco Shipping & Logistics India Pvt. Ltd.

Gopi.R

CEO

Shoppingkart 24

Prateek B Singh

Founder

SOCIOSQUARES

Gaurav Mendiratta

Founder & CEO

StarGaze Animation Studios Pvt. Ltd.

Santosh Yadav

CEO

Syu Design

Ashwini Kumar Satapathy

Head - Creative Services

T Technologies

Kunal Ajmera

CEO

Tenovia Solutions

Murali Balan

CEO

Unbxd Inc

Pavan Sondur

Co-Founder & CEO

Webwingz Digital Agency

Sagar Kogekar

CEO

ZenQ

Murali Bollu

CEO

[ 21 ]

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

INDIAN CYBER SECURITY SOLUTIONS

ENSURING SECURITY BY PROVIDING EXEMPLARY SOLUTIONS AND PROMISING COMMENDABLE SAFETY Yashika Sabharwal | Business Connect

ncreasing dependency on technology of humans has outlined every sphere. Directly or indirectly, we are associated with it, for a number of reasons. Factually, it has taken our communication system to the next level, which is indeed, an incredible feature of the advancing technology. On the contrary, this, in turn, results in an increased number of unscrupulous people, who are threatening the privacy of individuals and companies. A multitude of hackers with ill motives and unethical means are maliciously deteriorating the privacy of users. To deal with the respective concern, Cyber Security comes into an action. It aims to keep the network secure and safe with the aid of experts and technology. Consequently, there is an assurance of secure data delivery across the network. There are numerous organizations which are providing Cyber Security Solutions to the users; one such formidable organization is Indian Cyber Security Solutions. Abhishek Mitra is the CEO and founder of the company. Samiran Santra is the co-founder of the company Indian Cyber Security Solutions is a brand name, registered as a Green Fellow IT Security Solutions Pvt. Ltd. The company operates in two verticals. The first is offering of Cyber Security Solutions to Government and private agencies, where they provide VAPT Vulnerability Assessment and Penetration Testing on company network, Website or Web based applications, Android and IOS based application. The second is Cyber Security and new age Technical Training which are related to cyber security like Cloud Computing, Machine Learning & AI, Block Chain, and Internet of Things. They research on this field and try to recruit the best to support their requirement in the service domain. Apart from this, Indian Cyber Security Solutions has phenomenally contributed its part in ensuring the National Security by countering cyber terrorism. Souvik Mal is the Vice President of the Company, and who was the architect in Islamabad attack counter terrorism.

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

ITRA ABHISHEKuM nder CEO- Fo

[ 22 ]

On 31st of December 2016, the company superlatively hacked Islamabad Airport website by penetrating into the server, collected data from there, afterwards, handed to the Indian government. The action they took was a response of an attack by Pakistan on their NSG website and Trivandapuram and Cochin website on 30th of December 2016. Evidently, the entire attack on Pakistan website was recorded and uploaded on the Facebook page. Comprehending the achievement list, ICSS team also helped ‘Coal India’, as their website was hacked and defaced by Pakistan Hackers. ICSS’s team of ethical hackers recorded the video of the entire process, which provides the information of how the website was vulnerable, and send it to the authority for rectification. The ace company has served a plethora of potential clients such as KFC India, TITAN India, Mitsui O.S.K. Lines, Sastasundar, ISL of Fortune, GOZO Cabs, etc. Whereas, in the educational domain they have clients like IIT Kharagpur, Jadavpur University, IEM and a lot more.

AN EDGE OVER THE PEERS

Customer satisfaction comes foremost for the colossal company. They ensure it by a timely delivery of project, reasonable pricing for solutions; consequently this maximizes the numerical figure of clients. The company backs its skills as it provides hundred percent of refund guarantee if the customer is not satisfied with its training. In service industry, the company provides a cyber security incurrence. If the company is not content with the services and finds that the vulnerability is there in the work, performed by ICSS then it will pay back fifty per cent of the project cost, and will take the entire responsibility and patch up vulnerabilities at no extra cost. Conscious efforts are taken by the company to ensure that the customer data should not be leaked, thereby, remain safe. Additionally, it destroys the clients’ critical information about the infrastructure that they share at the time of testing after the project is accomplished. At the time of taking up an assignment, ICSS makes sure to sign-up an NDA document (Non Discloser Agreement), where its clients get full freedom to sue it if their critical infrastructure details are leaked or used as a reference to acquire new projects without prior written consent from the client. This builds up the unfathomable trust and clients get an absolute satisfaction; henceforth, knocking at its doors again.

DETOURS IN THE TRAJECTORY

“Without odds and uneven circumstances, growth and expansion are hard to achieve.” ~Abhishek Mitra Initially, the connoisseur’s parents were not in the favor of his decision to embark on the journey of entrepreneurship. He was miserable and hurt because his dad refused to fund the business. Fortunately, he understood that his denial was actually a stepping stone to reach the heights. With optimism, he started the company with fifty thousand rupees, which was Abhishek’s savings. [ 23 ]

He began in an eight hundred square feet office, which was a flat in a residential area of SALT LAKE, SECTOR 2 in Kolkata. Initially, it was really cumbersome to gather even a few students for the courses that they provide, and getting cyber security projects was a farfetched dream. Due to the financial constraints, the office was not in accord to the standards, which the maestro accept now with no regrets or shame. Spending sleepless nights on resolving the monetary issues was a struggle, and the tycoon had put in a paramount of his time in digital marketing and meeting up new people for a collaboration. Gradually, with the passage of time, the business was picking up the pace, then suddenly, the de-monetization struck. Common people had a tight blow, as they thought their ability to invest was limited and digital transaction was not so common. The company faced a crucial time as students were less in number. But, the clouds cannot be dark for so long. Later on that year, its collaboration with one of the event companies happened and it got a chance to present the company at IIT Kharagpur. It organized a Cyber Security Workshop, which had a great response from the students of IIT. The organization started collaborating and helping cyber police station of Lalbuzar and Central Industrial Security Forces. The prodigious entrepreneur was invited in different media houses for a discussion on ATM fraud, MoMo Attack, where he was able to help common people by telling them how to stay safe. Gradually, the company expanded to bigger offices with two of them in Kolkata, one office at Bangalore, and collaborated with firms in Bhutan and Australia. Since then, the company did not face back.

WORDS OF WISDOM

The cognoscente has impeccable words to share with the readers of Business Connect, he states, “If you are willing to become an entrepreneur, just chase your dream with passion and don’t be afraid to taste dust and fight back. Success is only cherished when you have faced difficult situations and move ahead.” On the notion of safety and security, he says, “If you are business man, and you think that you can’t be affected by any kind of cyber-attack then you might be extremely wrong. If you are thinking, ‘yes’ it’s time to secure and test your website, office network, android application, IOS application then feel free to reach us. We can provide you with a demonstration on audit which makes you understand the level of security you have, and then we can move ahead.” www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

QUALITAS GLOBAL

Ensuring World Class Services In Data Annotation & Mobile Games QA Dr. Amit Mishra | Business Connect With the progression of cutting-edge technologies, services and products in every domain have now been revolutionized. Artificial Intelligence, Machine Learning, and Automation amongst many other industries are now growing with a terrific boom. Processes are getting automated to minimize human intervention in the near future. One such outstanding company, in the same arena that has created a magnificent impact in Ground Truth, Data Annotation and Machine Learning services is QUALITAS GLOBAL. Details Of The Company Qualitas Global was founded by Neville Patel in August 2014. The entrepreneur of this company has a creative approach and firmly believes in quality work along with consistency in progress. Neville is a strategic thinker and a technocrat. Being a visionary, his phenomenal growth mindset is a valuable asset to the company. With offices across Europe and major customers across the globe, Qualitas Global specializes in Image Tracking, Data Annotation and Video Analytics for Machine Learning in verticals like Automated Vehicles, Sports, Drones, Retail, Security & Surveillance, and Medical Annotations, etc. helping Automobile software manufacturers, Sports team owners, coaches and managers, Security for Retail as well as Government agencies, etc. in facial recognition, license plate recognition, athletes performance analysis, monitoring vehicles and traffic regulations to name a few. Qualitas Global is also well known in the industry for premium Quality Assurance of Mobile & PC Video Games & for the development of Mobile Games, Apps & Software. With a large team of highly skilled professionals, Qualitas Global has successfully completed several international projects for clients ranging from start-ups to Fortune 5 companies. With motivated, passionate, scalable and highly trained professionals working as an extension of the customersâ&#x20AC;&#x2122; in-house team, they clearly understand the clientsâ&#x20AC;&#x2122; product delivery cycle & commit themselves to meet their deadlines, ensuring strict quality & security standards. Working as a strategic partner to their customers, they provide cost-effective 24 X 7 support. This round-thewww.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

clock quality service makes them ensure, that they fulfill the requirements with utmost dedication and precision while providing great service to their customers. Standing Apart From The Rest QUALITAS GLOBAL works on core values and ethics. Honesty and Integrity are the pillars on which the company stands. Neville Patel shared with the Business Connect Magazine that he only promises what can be delivered with quality. He does not believe in making false promises and assurances to his international clients. This work principle has been the resolute strength and the reason for the major success of Qualitas Global worldwide, in which the company takes pride. The company has created a difference in the market as the ethics have played a pivotal role for the company to stand apart from competitors in the similar business space. Ensuring Unbreakable Faith Qualitas Global ensures Quality work to its clientele. The company has been providing its services to trillion-dollar companies since about half a decade. This reflects the trust value of their clients within a short span of time. The company pays utmost heed towards providing quality work accurately and meeting deadlines. Being detail oriented and accurate while delivering is their forte. Skilled Workforce The workforce in the company is skilled and holds a commendable expertise in the technical realm. Mr. Neville Patel, the visionary CEO of Qualitas Global, interviews everyone personally, before they join the company. Apart from maintaining work ethics and high productivity, the company also organizes fun filled quarterly events and parties, to keep the employees motivated and rejuvenated!

Even after creating such an indelible and impressive mark in the industry, Mr. Neville Patel believes in constantly striving for excellence and aims to achieve greater heights in the time to come! Well, the sky is the limit! With a goal driven and an ambitious team, QUALITAS GLOBAL is all set to soar higher! [ 24 ]

“We promise what we can deliver to our clients with supernal quality.” NEVILLE PATEL Founder

[ 25 ]

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

BCM Review Business Connect Team Whilst commencing any work we are in the startup phase. Countless inputs and efforts are invested to take the voyage from the Initial phase to the Growth phase. Similarly, in the business world, numerous efforts are required to just start the business. The building of clientele and winning the trust of clients over the products and services. The financial requirement is the aid through which a business empire can be built. In this phase, the entrepreneurs and the employees ought to sit together for taking collaborative decisions. When the company or business starts picking up the pace, a sense of confidence is developed. A little stability and growth are seen whilst moving from the start-up to the growth zone. There are several attributes, which we need to keep in mind:

Delegation of responsibilities: When the business is growing then it becomes quintessential for everyone to be more responsible. So, upper-level management ought to delegate responsibilities to the workforce. During the startup phase, the company has figured out the best talent, the skills of the employees, and the employees who need a push. During the growth phase, each employee now needs to be responsible and delegated with more responsibilities. This is done in order to make them feel more independent and decisive. Efficient Management: A proper management needs to be formed during this stage. It’s because during the starting phase everything was haphazard; no systematic process was there. Gradually, when the company starts to progress towards the growing phase then it becomes essential to manage the people. A proper hierarchical management ought to be formed, which will simplify the work and reduces the responsibility of CEO’s and other top level managers. If a proper management is not there at different levels then no proper and efficient execution of work can happen. People who are working since the start of the company need to be delegated with some senior level authorities so that they feel a sense of importance. It’s indispensable to hire HR’s and other upper level managers as the number of employees are increasing. It becomes ultra-important to track the performance of each employee, their strengths and weaknesses, appreciating and rewarding schemes, their support system, problems, and how to motivate them to move ahead in the organization. Additionally, for the deserving employees, organizing a multitude of promotional strategies so that they can lead the people efficiently and smartly. For the employees who are slow in their progress, try to lend a helping hand to them. The sound management system plays an indispensable role in the growth and progress of the organization.

HOW TO REACH THE GROWTH PHASE FROM THE

STARTUP PHASE www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

[ 26 ]

Data: At the initial stage, the number of employees is less, the clientele is also not very vast, so there is no requirement to organize the data in the records; this can be done manually. During the growing phase, the dimensions of the company is expanding so it becomes quite necessary to maintain the data records related to multiple works in the system. Companies ought to hire data analysts and administrators to carry the process forward. Now, everything needs to be recorded in the tabular format so that data can be fetched easily, and the work can be completed on time. Maintenance of log records, number of projects allocated to employees, dates of deadlines, delivery dates, etc. need a cognizance and ought to be properly recorded. Therefore, now the employees should be proficient in data handling and management.

If the data is not recorded well and left unorganized then the ambiguity will be caused, which would definitely going to hamper the operations of the company.

Management of Employees: As the organization is growing, the number of employees is multiplying. So, itâ&#x20AC;&#x2122;s required to effectively manage the employees. As there are many old employees associated with the company, and also there is an entry of fresh employees, in this case it becomes essential to guide the old employees to synchronize and adapt with the freshly recruited team. The other point is the opportunities; every employee works for the growth so itâ&#x20AC;&#x2122;s the responsibility of the upper level management to take care of their growth and development. There are many policies related to employees, which require an attention. Increment polices, to make sure whether the employees are ethical towards organization, their problems, how to make them independent, etc. managers need to look at all these. To cross the growth phase and move towards the stability stage, persistent efforts in the direction of making each employee independent and efficient becomes the key.

[ 27 ]

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

ShoppingKart24

CREATES AN ENTHRALLING EXPERIENCE IN SHOPPING EXQUISITE INDIAN PRODUCTS

Avishek Singh | Business Connect tarting from the beauteous crown of India in the North that is Kashmir to the tip of the Nation, India is a country, which is best known for its commendable and stupendous ‘Handicraft Art’. The luster of Modern India cannot fade the uniqueness of handmade classy Indian products. There are various local craftsmen who are shedding droplets of strenuous efforts in the making of exquisite hand-crafted products. ShoppingKart24 provides a great exposure to these traditional commodities through the online and offline medium. Mr. Prateek B Singh is the ace founder of ShoppingKart24.

INSIGHTS OF THE COMPANY

ShoppingKart24 acts as a beacon to a number of artisans and small-scale vendors, by providing them a global platform through online and offline channels to advertise or promote the finely crafted Indian products. It works towards boosting the richness and uniqueness of Indian arts and crafts along with the other non-crafts products from beaucoup of artisans or local manufacturers and vendors belonging to rural and urban India. The Company’s core focus is to highlight the hard work of Indian weavers, craftsmen, upcoming designers, and entrepreneurs globally so that their tremendous efforts can be appreciated worldwide.

PRATEEK B SINGH Founder, ShoppingKart24.

Unfortunately, in India, the local craftsmen do not get adequate exposure, because of which their incredible potential does not get the right boost. They get limited customers in their respective regions due to the lack of visibility. Henceforth, ShoppingKart24 is a phenomenal portal between customers and exemplary Indian brands. The Company promotes GI Products and provides a good market to the artisans/craftsmen who are making these unique products.

The formidable Company covers Pan India, and recently it has started exporting products, and also working for a Supply Chain Management of Geographical Indication Products such as handicraft and handloom for a Geographical Indication (GI) Retail Store at GOA INTERNATIONAL AIRPORT- the first GI retail store in India, working under Cashew Export Promotion Council of India, (CEPCI) and Ministry Of Commerce. The Workforce is pivotal for any venture’s success; following the same mantra ShoppingKart24 is thriving in the business world. There are twelve members in the Company, including the founder and employees. The entrepreneur says, “I think this number of people are good to give a kick start to the venture and investing in employees is a tough task as today we need smart work factor with hard work strategy.”

ENSURING UNBREAKABLE FAITH

The Company is promoting and showcasing Geographical Indication Products, which are authentic and produced by genuine weavers, artisans, farmers or manufacturers. www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

[ 28 ]

A Geographical Indication (GI) is a name or sign used on products, which corresponds to a specific geographical location or origin. GI is an intellectual property right, which identifies a ‘good’ as originating in a certain region where a given quality, reputation or other characteristics of the product is essentially attributable to its geographical origin. ‘Educate - Empower- Enrich’ are the three pillars on which Shoppingkart24 stands. They educate the artisans or craftsmen to make the products as per the trending customer requirements.

AN EDGE OVER THE PEERS

They are promoting Geographical Indication Products. There are 344 GI Products registered till date, out of 344 they have listed 125 product categories under Exclusive GI Products on their portal. It provides an online and offline channel to showcase the unique & versatile line of products, and henceforth, promoting richness & uniqueness of Indian arts and crafts along with other non-crafts products. They work on creating backward and forward linkages with rural craftsmen and women and hone their skills. The prime focus is on providing end to end solutions to weavers, artisans/craftsmen, and artists.

TRAJECTORY FULL OF DETOURS

The journey traced by Prateek was a roller coaster of obscurities, which he valiantly walked on. According to the magnate’s perception, there are few people who are born with a silver spoon, and similarly, there is extremely less number of people who have the opportunity to be the part of renowned institutions such as IIT’s and IIM’s. Coming from a commerce background, and henceforth, accomplished graduation from the University of Mumbai, and hailing from Varanasi in Uttar Pradesh nothing was easy for him. It was like walking on a bed of crosses. The most challenging part whilst beginning this Startup was the problems of weavers, artisans/craftsmen, and farmers, who are facing a Marketing issue, and the Company is providing the same. Initially, Prateek’s passion was to do public service and become an IAS/IFS or IPS officer, but his fate opposed it, so after some selections and rejections, he decided to embark on an Entrepreneurial journey, where he learned a lot from the experiences and challenges; still he is on the ‘learning, unlearning, and relearning’ mode. Singlehandedly he incepted the organization, and being a sole founder is also difficult. “Things which earned at ease are not valued whereas which are received through struggle and hard work are more valued.” ~Prateek B Singh [ 29 ]

ROLE OF THE PRESENT GOVERNMENT

Since 2014, the Government of India has announced a number of initiatives such as Digital India, Make in India, Startup India, and Skill India. The timely and effective implementation of such programs will likely support the e-commerce growth in the country. Under the Digital India movement, the government launched various initiatives. The Maestro has been recognized many a time due to the government’s initiatives only. The Company is also working in collaboration with CIPAM (Cell for IPR Management), DPIIT (Department for Promotion of Industry and Internal Trade), Ministry Of Commerce to promote Geographical Indication Products, and Geographical Indication is a kind of IPR, which is legal protection of products from specific origin and it’s also a Government initiative. The Company is also associated with the Office of Development Commissioner Handloom for the promotion of Handloom products. They have taken a workshop for artisans in Delhi Haat in the Capital through NBCFDC (National Backward Classes Finance & Development Corporation. NBCFDC is a Government of India Undertaking under the aegis of Ministry of Social Justice and Empowerment.

GREAT ACHIEVEMENTS

ShoppingKart24, in a short period of time, is bestowed with some phenomenal achievements. • Selected in The Vault Competition best 50 startup ideas (Telecasted on air on 5th Nov ‘16 on Times Now and ET now). • Shortlisted for Best Startup Entrepreneur under 30 in India through ‘Ye! Community’ (BEST 10) • Selected in top 50 in G-Startup Worldwide, Seoul. • Selected among the top 9 entries for Future Group presents Retail Startup Awards, 2017. • Shoppingkart24 wins Super startup Status’ through Super Startups, India. • Shortlisted for SILICON VALLEY BOOTCAMP among 10 Startups through Z-nation Lab. • Collaborated with CIPAM-DIPP (Ministry Of Commerce) to promote GI products and support the artisans and craftsmen. • Incubated at Malaviya Centre for Innovation, Incubation & Entrepreneurship, Indian Institute of Technology (BHU) Varanasi. • Collaborated with the Office of Development Commissioner (Ministry Of Textile) to promote Handloom products and support the weavers & artisans. • Working Informally with National Backward Classes Finance and Development Corporations (Aegis of Ministry of Social Justice and Empowerment) • Recognition as Top 25 Inspiring CEOs In India through Business Connect Magazine • Recognition as Top 10 Ecommerce Start-up through Silicon India Magazine www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

SHIFTCO SHIPPING & LOGISTICS INDIA PVT LTD: A REMARKABLE CONTRIBUTION IN THE LOGISTICS DOMAIN Rashi Saral | Business Connect Logistics companies render the greatest support to the industries and other companies in the flow of goods and services. There is a multitude of complex operations involved in the transportation and storage, which are accomplished quite easily with the support of Logistics Industries. SHIFTCO SHIPPING & LOGISTICS INDIA PVT LTD excels the arena and offers incredible logistics and freight forwarding services. The Chief Executive Officer of the company is Gopi.R.

VIWEING THE COMPANY’S PROFILE

Shiftco Shipping and Logistics is a freight forwarding and logistics company with a highly integrated network of personnel, technology, and physical resources. The company offers superior end to end logistic solutions. The Company entails the clientele that ranges in size from small entrepreneurial organizations to large companies. Their customers are engaged in a wide range of industries, which includes manufacturing, industrial, retail, technology, aerospace, commercial, life sciences, education, construction, and government sectors. In addition, they serve third-party logistics providers, who themselves serve a multitude of customers and industries. For ensuring the trust of clients over the Company, they adhere to their core principles and remain true to their ethos. “We leave no stone unturned to deliver the commitment we have made to our clients and provide services beyond our clients’ expectations.” ~ Gopi.R. Extraordinary customer relationship, responsiveness, and honesty empower them to sustain the strongest association with the client base

FLUCTUATIONS IN THE MARKET TRENDS

Shiftco Shipping and Logistics are very judicious in recognizing the imparities in the business and regulating their costs, ensuring the excellence of delivery and serwww.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

GOPI. R (CEO)

vice to guarantee that their clients are contented and their logistic demands are met. Research and development is the crucial process, and it invigorates the future of any business establishment to be a pioneer in its line of enterprise. The characteristic of R&D is as essential as service ethics or compliance is for them as a logistics company.

TRANSFORMATION FOR STARTUPS

There is an unprecedented increase in startups happening these days. The major impetus for startups is the [ 30 ]

aid given by the government, and its schemes are helping businesses to grow. There are many futuristic ideas which are replacing the old school of thought, conception, and methodologies. Automation & upright culture have played an enormous part in business advancement.

WHAT MAKES THEM DIFFERENT?

Skilled workforce, service-driven culture, and personalized solutions for managing the client’s equipment are the factors that provide them a competitive edge. They pledge to deliver the value and principled practices, which empowered them to become a credible merchandizing partner with major vendors. “We at Shiftco Shipping & Logistics feel that struggle is a part and parcel of every success story. Now, before one concludes anything, it is important to understand that success is not a destination but a journey. We had our highs and lows, successes and failures. We took our failures and turned them into lessons to be learned from”.

~Gopi.R. GLANCE AT THE PERSONAL LIFE

The maestro has perfectly balanced his personal and professional life. Travelling to exotic places and meeting new people interest him. Gopi.R spends a great deal of time listening and watching motivational speeches. Reading books on Personality Development inspires him to bring positive changes in his persona. Gopi. R considers his father as the stupor of inspiration. He had worked his whole life as an employee and given in many ways a supporting hand to create employers. Umpteen number of people are the entrepreneur’s inspiration. He has imbibed qualities from all the greatest legends. Some of the qualities that he has seen in them and those that he has inculcated in him are dedication, uniqueness, compliance to their ethos, and forbearance in all the situations.

ing the precincts of the school, color washing the school, and distribution of gifts. They are associated with a few non-governmental organizations that aid in ameliorating the social and economic condition of the less privileged.

INTIATIVES OF PRESENT GOVERNMENT

Start UP India, Digital India and Make in India are some of the programs that the present government have initiated. With respect to their industry, rationalizing of the tax reforms is a major change consequently bringing about minimized administrative expenditure.

UNFURLING THE FLAG OF ACHIEVEMENTS AND MILESTONES

The company has come a long way and entrenched a phenomenal uniqueness for itself within the country and globally. Shiftco Shipping was awarded as the ‘Fastest Growing Logistics Company of the year 2018’ by EXIM INDIA on 29th June 2018 at ITC Grand Chola Sheraton, Chennai. Future looks brilliant and aspiring. Experiences from the past will offer them avenues for growth in the near future. With the increased demands for shipping and the growth of e-commerce, they envisage a wonderful future for their company.

FOR THE READERS

“Business Connect is one of the best business magazines I have come across. The magazine deals not only with big brands but also values burgeoning entrepreneurs. Thus, the best way to be connected to the business world is only through reading the Business Connect magazine, so I would urge the readers to continue reading this magazine.”

~Gopi.R

“My zeal is soaring progressively. I feel that each day has something in store for me to learn. Each lesson that I learn offers me the scope to develop myself personally and thereby helps me in taking our enterprise to bigger levels.” ~Gopi.R

SOCIAL CONTRBUTION

As part of the corporate social responsibility, they had undertaken a community service in April 2019 at a government school by planting trees, clean[ 31 ]

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

Open Source Scanning for your entire DevOps Life-cycle!

Automate the detection and remediation of license compliance & security issues in your DevOps life-cycle! Lyra's automated, end-to-end open source code scanning solution integrates seamlessly into your DevOps environment and gives you confidence that your applications are free from security vulnerabilities and risks, and you’re free of license compliance issues.

Lyra's Software Composition Analysis Solution allows your security teams and developers to : • • • • •

Create an accurate Bill of Materials (BOM) for all your applications. Discover and track all open source. Set and enforce policies. Enable proactive and continuous monitoring. Seamlessly integrate open source code scanning into the build environment.

Talk to us today for your code scanning needs! +91 80 4040 8181 | +91 124 420 6939

sales@lyrainfo.com Bangalore | Mumbai | Gurgaon | Singapore

www.lyrainfo.com

32 ] Follow us on Twitter (@lyrainfo) and like us on Facebook [(facebook.com/lyrainfo) to stay up-to date with latest updates!

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

EXHILARATING ANIMATOR IN

CREATIVE STUDIOS THAT CATER DESIGNS TO REALITY Avishek Singh | Business Connect

Over the past years, the animation industry has grown by leaps and bounds. People think that the things which can’t be achieved in real life can be imagined and portrayed via virtual media. Hence, the Most Valuable CEO of StarGaze Animation Studios, Mr. Santosh Yadav uplifts the market of animation techniques along with a diverse range of 3D and 2D animation & VFX media. We, at Business Connect Magazine, are glad to conduct a full-fledged series of questionnaires that are amazingly answered by the founder of StarGaze Animation Studios. In this series of the conversation, Mr. Yadav shares his escapade of experiences into the creative industry. PLEASE WALK US THROUGH YOUR COMPANY PROFILE AND YOUR SERVICES? We are Stargaze Animation, a full-fledged young animation studio. Based in Mumbai, India, we specialize in 3D - 2D Animation & Pre-Production work that renders services in various entertainment platforms. Our top-notch services are Creating Animation, Creative Digital Content on various Media, and Consumer Platform for kids and families across the world. We strongly believe that “If you cannot read and catch up with the current trend, your future is oblivious”

dustries in the whole world. As an emerging industry, its expansion has created a special interest in the people who want to create animated content. Industry giants like Pixar, DreamWorks, etc. have already shown their tremendous work and have inspired others to contribute to this industry. In India, the animation industry has boomed within a span of five years. The VFX and CGI used in movies such as Baahubali is a perfect example that the animation industry has established its roots in the heart of the audiences. DID EVERYTHING COME EASY, OR YOU HAVE YOUR STORY OF STRUGGLE? Nothing Ever Comes Easy, we need to learn from our Struggles and Challenges, these are the things, which make us strong in life. So you can say that I have my own struggles, frustration, fears along with my hopes, Goals, and Dreams. I am born and brought up in a city of Dreams, Mumbai, with a really big family. My father was a serviceman in

HOW DO YOU FEEL YOU ARE DIFFERENT FROM YOUR COMPETITORS? I strongly believe that “Competitors never kill your business, your lack of preparedness for what customers want, does”. So in my opinion, “Learn from your Audience”. As you know the animation contents are loved by all age group especially by kids. So, we need to adapt every change, learn from this digital wave, and update our content strategy with more current trends, adding more value in terms of creativity and active imagination. And while you’re at it, learn about your top three competitors who are in the same segment. Look for Differences and Similarities; approach your set of audience/ Subscribers from a completely different angle. Hereafter, you’ll discover a unique way to position yourself that you have never imagined. Trust me, the upside is huge. DID YOU SEE ANY TRANSFORMATION HAPPENING FOR START-UPS, OVER THE YEARS IN YOUR FIELD? The animation industry has evolved a lot in the past decade. It is now one of the most popular and growing inwww.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

[ 34 ]

Exide Batteries (happily retired now). Our Family budget was fairly tight when I was growing up. Well, the struggle started when I was just 17 years old. Anyhow, I completed my 12th then I decided to study and do a part-time job so that I can support my family. I took up a marketing job that involved selling policies and got enrolled at a night college to complete my graduation. After graduation, started working at call centers as well. I was juggling between two jobs at the same time. Marketing in the daytime and call centers till 2 in the morning. And on Sundays, I used to learn new skills, this is how I completed my Diploma in Graphics and started applying for jobs in production, animation. It took 6 months to get a job and finally after 6 months I got a call from UTV toons (Animation Studio) and this is how I entered the Animation Industry. Then from UTV to other various companies and finally, I got my dream position at Prime Focus as the AVP - Animation Department. Everything was going well but still something was missing in spite of having a good salary and position, I felt very stagnant. For me, Growing and Exploring new ideas were very important in life. And then the ‘Entrepreneurial Keeda’ came into my mind. It was not that easy to leave your dream job and start again from scratch after all you have a lot of EMIs and Commitments. One quote that hit my Mind “Risk Na Lena bhi Sabse Bada Risk Hota Hai”. In 2014, I decided to turn my business idea into reality. I started working from home and within a year, we rented a small office in Mumbai. It was very challenging among the other big players “When you come to the edge of all that you know, you must believe one of the two things: There will be ground to stand or you will grow wings to fly.” Nothing was easy from managing finances, talent acquisition, YouTube’s changing algorithms everything had to be managed. Our channel when finally started getting some traction and monetization, it was terminated due to YouTube’s changing algorithm. That was the lowest point of this journey. But we started again and here we are having 1+ million subscribers, working with International clients on various IP and delivering approx. 90 minutes of Animation every month.

HOW NECESSARY DO YOU FEEL IS IT TO KEEP YOUR EMPLOYEES CONTENT, HOW DO YOU ENSURE IT? Employees are the biggest asset for any organization and it’s very crucial that we keep them engaged and motivated. Our work culture enables this as each team member gets an opportunity to be independent and creative in his own way. WHAT KIND OF CLIENTS DO YOU SERVE ANY SPECIAL MENTIONS? We aim to educate and entertain children around the world. Education is for all, and our aim is to educate every child. Every child is our client. WHO IS YOUR ROLE MODEL IN THE BUSINESS/ENTREPRENEURIAL WORLD AND WHAT HAVE YOU LEARNT FROM THE PERSON? Steve Job has always been my role model and these are the few things in business and life lessons, I learned from biographies and Interviews of him, here they are: • Learn from the Best. • Let everything be your teacher. • Passion is Essential to Success. • Question everything. • Hire the best people for you. • Believe in the Power of technology to change the world. • “If You Are Working On Something That You Really Care About, You Don’t Have To Be Pushed. The Vision Pulls You.” WHAT DOES THE FUTURE HOLD FOR THE COMPANY? Well, it’s probably going to be one of the new platforms. Now, there are many platforms emerging today. There are many small studios producing what they call ‘short-form content’ possibly for the internet or other platforms yet to be invented. It’s one of those things where the future is uncertain. But there’s going to be a future there’s no doubt about that. Since media is pretty much a part of everybody’s life today. LASTLY, WHAT MESSAGE WOULD YOU LIKE TO GIVE TO THE READERS OF THE BUSINESS CONNECT MAGAZINE? This World Belongs to the Dreamer!! “Expand your boundaries. Learn to see beyond the limitations that seem real, and empower yourself to push past those boundaries. Actions always speak louder than words. As you live from your highest and best self, others will be inspired to do the same. What you do and how you do it sets an example others will follow, whether you know it or not. Your life is your message, and it will be heard”. I like to express my Gratitude and Thanks towards my dear family, friends and my Super Stargaze Team! [ 35 ]

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

THE SUCCESS STORY OF Wal-Mart: Fundamental Insights and Lessons from Sam Walton’s Retail Business “Two things about Sam Walton which distinguishes from almost everyone else I know. First, he gets up every day bound and determined to improve something. Second, he is less afraid of being wrong than anyone I’ve ever known. And once he sees he’s wrong, he just shakes it off and heads in another direction.” – David Glass Business Connect Team Have you ever dreamt of starting a retail business? The huge success made by Wal-Mart from a Single room store to a US-based Multinational Corporation gives direction to enthusiastic budding Entrepreneurs and is an outstanding example How to be successful in business by remaining focused on your goals? Wal-Mart, the world’s biggest retailer, brought an everlasting change to the retailing by using the supplychain theme. The upright objective of Sam Walton’s ventured business was “Great value and great customer service”. Sam was a staunch believer that True leadership depends on willing service and so he built Wal-Mart on this principle. He always considered the customer as the ultimate boss in business. Also, he had the willingness to learn new skills and explore innovative ideas in business. In recent years, with digital investments, Wal-Mart’s e-commerce has gained significant competitive strength

against its arch-rivals. Retailing in India reports for above 10% of the nation’s GDP and about 8% of the employment. Wal-Mart has maintained its pole position at the top of the retailer leader board for more than 20 years. In 1992, President George W. Bush Jr. rewarded Sam Walton with the Presidential Medal of Freedom, one of the nation’s top honors. “Sam Walton was an original American who represented the entrepreneurial spirit and epitomized The American dream,” said Mr. Bush. The success story of Wal-Mart initiated with a humble beginning of a small grocery store with a small investment of 6000 dollars of personal savings by Sam and Helen, his wife, and money borrowed from family members which all together supported in the accomplishment of a giant Wal-Mart Supermarket chain of net worth over $ 320 billion. Quality, Brands offered at low prices in the rural areas of the United States targeting lower-income shoppers was the merchandising plan during the initial days of the building of Wal-Mart Store. Wal-Mart molded the world of distribution entirely. Today, Wal-Mart India possesses and runs 26 B2B modern wholesale stores under the brand name of `Best Price’. The company also manages 3 fulfillment centers in India. ABOUT SAM WALTON Sam Walton (Full name Samuel Moore Walton) was born on March 29 in 1918 in Kingfisher, Oklahoma. His father, Tom, was a Farmer.

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

[ 36 ]

BCM Review

From childhood only, Sam was a hard worker. In 1942, at the age of 24, he got the opportunity to serve in the military. He married Helen Robson in the year 1943. After retirement from service in 1945, Sam and Helen shifted to Iowa and then to Newport, Arkansas. By this time, Sam gained early retail experience, over time managing his variety store for 15 years in small towns. The Wal-Mart opening was truly done on July 2, 1962, in Rogers, Arkansas. Forbes gave Sam Walton the ranking of the wealthiest person in the United States from 1982 to 1988. He died due to bone cancer in April 1992, by then he had 1,960 Wal-Mart stores, employed 380,000 people and observed annual sales of around $50 billion. BUSINESS LESSONS FROM WAL-MART 1. COMMITMENT and PASSION lead to success To maintain a singularity of focus is the key to success. Person’s will-power and can-do attitude, coupled with his passion to succeed can make a big difference. 2. SHARE success with those who have supported you Sharing helps in making partner, and together you can perform beyond your natural expectations. 3. MOTIVATE yourself and others to attain your dreams Work should never be done for Money and gaining authority. Setting high objectives, encouraging healthy competition and helping people reach their dreams can bring great success.

[ 37 ]

4. COMMUNICATE with people and display your care Communication is the best mode to understand people. The greater they understand, the more they’ll care. Once they start caring, no one can stop reaching success. 5. APPRECIATE and RECOGNIZE people for their efforts and outcomes A few well-chosen, well-timed sincere words of praise can never be substituted. These are free and worth a fortune. 6. CELEBRATE your own and other’s accomplishments Never take yourself so seriously. Be comfortable with everybody around you. Always have fun and show enthusiasm. 7. LISTEN to others and learn from their ideas Good Listening is vital in business. Being an Effective, active listener is the core effective leadership that Young Entrepreneurs must learn at an early stage to succeed in business. 8. EXCEED expectations of customers and others Always have the habit of giving more to customers. Stick to your core values. 9. CONTROL Expenses and Save your way to wealth Saving and investing are healthy habits of entrepreneurs that not only help in planning for the future but also can provide comfort at the time of financial grief and loss. 10. SWIM Upstream Be distinct and Challenge the Status Think Outbox and ignore traditional wisdom this way you can find your niche, it’s going in exactly the opposite direction to where everybody else is doing it one way. www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

“

Logic will get you from A to B, Imagination will take you everywhere

Albert Einstein

Vikas Jha | Business Connect

”

Imagination opens the portals of awe-striking and jaw-dropping potential of the beings in this Universe. Until or unless you imagine, how would you create the miracle? Possessing the creative and imaginative prowess, Aswini Kumar- a young and emerging maverick has vigorously carved a distinct space in the world of creativity. Due to his creative and innovative instincts, he is the Head of the Creative Services Department in Syu Design. SYU Design is a Mumbai based creative boutique and production house. They are a multi-awarded studio, comprising a team of film designers, visual artists, and creative developers. They combine scientific and artistic research to create beautiful and creative experiences. From films, animation, design to virtual reality, they love the challenging projects and are here to help people in designing a meaningful experience to their story. SYU Design helps brands and agencies to connect with the end users through mediums like live action, animation, illustrations, apps, virtual reality, games, and interactive mediums. SYU prefers to take very specific steps for each opportunity and the challenges it brings through storytelling and unique techniques, are quite interesting and brainstorming. The Company covers the spectrum of mostly advertising, television, and animation industries, and it works in pan India. Sometimes they make films and communication strategies for the agencies or clients. KEEPING THE TRUST INTACT Every client has a different vision and ambitions. Therefore, they try their level best to understand the client’s www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

Aswini Kumar

Head Creative Services Department in Syu Design

“

needs and aspirations. Clients always expect exemplary design solutions for their communication strategies. SYU Design loves to travel with their brief throughout the project. Every client and project helps them to explore their creativity better. Creativity itself is a very tricky subject that changes its definition as per different clients from various industries. Aswini Kumar Whether a client is small or big, they, as a design firm, try to bridge the gap as effectively as possible. People at SYU Design are always proactive in engaging with customers and their needs with commendable innovations. They try to align their superlative vision in accordance with their clients’ experience and strategies that helps in creating a bond between them and their esteem clients. They are their mentors, investors, and guides. EMBRACING THE CULTURE OF INNOVATION The difference in their culture sets them apart from the crowd. Syu Design values and encourages the culture of ‘keeping innovation first.’ Training, research, and development are the core rituals, which help them to innovate new stories, styles, and methodologies to deal with any complicated projects of communication design. The entrepreneur reminiscing the struggling days, says, “When I came to this industry, I felt a bit awkward and miserable as there were paramount exploitation and mistrust around us, specifically in the field of animation and film making. Young talents used to start the profession and end it within a couple of years, which affected retaining good talents tremendously. For six years, I tried to do something about

[ 38 ]

”

it but failed all the time. In 2012, I made up my mind to take the risk, and hence started something with my friends.” The most prominent objective was to connect with the talented artist in the industry. They have succeeded in keeping the trust intact that makes them different. Syu Design considers artists as artists, not as mere art workers. They hone their skills as per their core interests and expertise, and the same goes with their clients. They offer the best innovative solutions with absolute transparency in pricing and timelines. Quite clear about his ambitions and purpose from the starting, Aswini Kumar says, “I never thought so much. I knew from the young age that I will be in creating a platform that can nurture creativity. It does not matter if it is me or someone else. What matters the most if we can create that platform. I guess everybody who is in a job or an entrepreneur has their own struggle story. Both of them are equally difficult. But definitely, for me, it was a good amount of learning. As my family members and society took the time to have faith in me. I feel that is natural for them to doubt your efficiency. But, we have to perform with numbers. For me, it was never a struggle than a series of learning. I am still in the process. Sometimes things are extremely difficult and demotivating. But unshakable optimism helped us to overcome those fears.” ENTREPRENEUR’S VIEWS ON GOVERNMENT’S INITIATIVES The advantage of the present government is strong leadership and decisive mandate. But the serious concern is the loss of jobs across industries. The government and it’s highly influential policy makers need to introspect. On one hand, the government is setting a goal of 5 trillion economies while on the other side, people are losing employment. A few bold policies by the government have destroyed businesses, but they have also created new hope for the people like them, who try hard to meet the government’s expectation through GST. Again new policies through MSME has encouraged businesses like them to solve many problems, any small business goes through. MSME SAMADHAAN is one such initiative to address delayed payments for MSMEs. It impacted them immensely to control the cash flow and unnecessary delay of payment from the clients. The entrepreneur feels that it should have been implemented in India 2 decades ago. The whole country would not have suffered so much corruption, unemployment, and lack of skilled tal-

ents. The future is definitely bright, bold and lucrative for good business in India. ACHIEVEMENTS AND MILESTONES TO BOAST OF In the last 7 years, SYU Design has handled some of the amazing corporate brands like HUL, Cadbury, BSE, Times Network, Ambuja, AMERICAN EXPRESS, DOCOMO, PARLE, MRF, ALKEM, etc. Their animated short film 26.2 miles about women empowerment of a tribal woman became a part of many film festivals across the country and international animation film festivals. Along with other commercials, this film also owns several awards. Apart from different commercial projects, SYU recently got an opportunity to work with the United Nations Population Fund (UNFPA) on different developmental activities in Rural Odisha. They owe immense gratitude to the management and whole research team of UNFPA, where they brought some innovative solutions for communication to mass. As a result, they created a few animated contents to address the sexual reproductive health of school going girls. They, in collaboration with UNFPA, KISS and REC foundation, created few films on youth empowerment. FUTURE PROSPECTS TO THRIVE FOR SYU Design is an entity that deals with imagination. Technology, commerce, art and a bit of passion are essential parts of this endeavor. We are moving towards a better world that is free from organized corruption and moral bankruptcy. What will be competitive is not technology through artificial intelligence in the coming years, not even intelligence. Beyond intelligence, imagination comes. As a company, they are trying the best of their capability in harnessing this impeccable human trait across different platforms. Aswini Kumar is greatly inspired by the cofounder of Infosys- Mr. Narayan Murthy. He states, “Since childhood, I am quite influenced by Mr. Narayan Murthy. His will power, vision, and passion for the cause have moved many youngsters like me and my friends. It inspired me to create a cartoon series for print where there is a character called Mr. Murthy. The series of cartoons were representing the daily challenging life of an entrepreneur.” The virtuoso, Aswini Kumar has an impeccable message to share with our readers that can enlighten them to unleash their creativity for the welfare of society. He says, “If we have something very special thing to offer through our service to our society then definitely nothing should stop us. Not even our own confusion, fear and selfishness.”

[ 39 ]

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

SUPREMO’S SUPERLATIVE VISION BEHIND THE MAGNIFICENT ARKA INTEGRATED PROJECT MANAGEMENT SOLUTIONS Sugandh Bahl | Business Connect Corporates in today’s time is making a remarkable boom, and exploring majestically in a variant sectors in accord to their potential. This is happening because grand companies and small organizations endeavor to upheave the growth by experimenting different projects on large or small scales. The process is quite cumbersome; working on critical and complex projects requires assistance from expertise to help and support the companies by offering realistic and more feasible solutions. There is a lot of work involved in any project such as research, planning, preparing, documenting, etc., thereby, to efficiently manage the process; there is an utmost requirement of the efficient Project Management System. Providing exemplary Project Management solutions to the top-notch companies, ARKA Integrated Project Management Solutions has made a commendable success.

Kuldeep Singh Founder & Director “ARKA IPMS-ARKA is a premier Project management consultancy firm providing Architectural and PMC services to Building and Infrastructure projects. ARKA provide complete range of PMC services, encourage its employees to attend workshops and train them with latest technology so as to fulfill clients expectations because in today’s scenario client is well aware of latest trends in Building Industry” www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

Voyage to the Company An incredible establishment of the grandiose- ARKA Integrated Project Management Solutions was done by prowess Ar. Kuldeep Singh in 2009; he is the Founder and Managing Director of the reputed organization. The consultancy firm comprises a large technical team of architects and project managers who work on various projects across the nation. ARKA IPMS’s Head Office is in Hyderabad and Project Office in Mumbai and Bangalore. The company wants to create a splendid brand image and value through imbibing excellence and innovation; ARKA IPMS vision is to become a pivotal PMC company. For the expansion and growth, the organization ought to triumph the faith of the customers on its services. Henceforth, winning client’s trust is the most indispensable aspect for PMC consultant; and ARKA IPMS has demonstrated this trust by partnering on repeated projects with numerous clients. [ 40 ]

The formidable organization is standing firm on the grounds by following some great core values like value people-stakeholders, quite adaptive of change, quality and safety, ethics, and integrity. To stand out in the crowd, company’s prime focus is to deliver qualitative services to yield standardized results. Primarily, ARKA IPMS provides Project Management Services and Architectural Design Services to corporates and Indian Real Estate firms. The company’s core focus is on corporate offices of large and medium sized companies. The service lines include sub-categories: Project Management- Program management and Project Monitoring, Construction Management, and Fit out Management Design Management- Architectural Design, Interior Design, and Design development Project Development services- Project Feasibilities, Due Diligence advisory, ECBC consultancy and Facilitations, LEED Green building consultancy and Facilitations ARKA IPMS has an association with Global companies in IT and ITES space and Indian Company in BFSI space. It provides design and complete PMC in setting up offices, data centers, and Greenfield/Brownfield buildings. The organization is stupendously managing projects in Mumbai, Hyderabad, Bangalore, Chennai, and NCR markets. Managing projects across all major cities and pan India is ARKA IPMS’s major achievement. Kuldeep states, “We are in a no hurry to grab projects. We believe in quality rather than quantity. We believe in consistency and a long relationship with clients who make them to come back even in future for further more projects. It is only by word of mouth that good work spreads.” This, indeed, ensures an unbreakable faith of clients in the company. Contemporary Architecture is not just limited to design and aesthetic, technological advances have made it necessary to consider building –life-cycle aspects as practical implications which go beyond aesthetics and function and have tangible benefits to its habitats. At ARKA our approach is towards sustainable built environment and design solutions for all our projects. An excellent team serves the base for any organization in its expansion, thereby, to make the workforce competitive and skilled, ARKA IPMS pays a tremendous heed to training programs. Technical training sessions are conducted by experts to motivate and excel in the industry. Indomitable Magnate and obstacles in the path The man behind the supreme organization has acquired great talents and abilities by which he is excelling brilliantly in his niche. Ar. Kuldeep Singh is the Founder and Managing Director of the company. He pursued Bachelors of Architecture, and holds a Post Graduate degree in [ 41 ]

Construction Management. He has a rich experience of twenty five years in Architectural Design, Project Planning, Construction Management, and Program Management for corporate and real estate clients across major Indian Metro and Overseas markets. Besides these achievements, he, for a short duration, worked on a project assignment in Switzerland. He has got significant large scale Management exposure in TATA Group’s Jones Lang LaSalle and Novartis. He is one of the senior members to set up Jones Lang LaSalle MNC Project Management Operation in Hyderabad. During his tenure as a Project Director, and later as an Operation Head at Jones Lang LaSalle, he handled and managed a multitude of projects such as MICROSOFT campus, ACCENTURE India, UBS India Campus, and HOTELS Projects. He has hands-on experience in Hotels, Telecom MSCs & Datacenters, Mixed use Development, SEZs, and Corporate Interiors projects. Additionally, he is an active member of The Indian Institute of Architects, Project Management Institute, and other Constructions Management Institutes. He is also a renowned speaker at NICMAR, ASCI, and various Design and Construction management Institutes. Talking about his role model who inspired him immensely is Ratan Tata. He motivates Kuldeep greatly to excel in the entrepreneurial world. Coming from a typical middle-class background, there was no Godfather for the tycoon. The journey had its own ups and down, but perseverance and dedication towards work help him to ride rough roads. Man with humility remarks, “I attribute my success to family, well-wishers, team members, and above all Lord Ganesh” Major Challenges were there in front of him during an expedition such as building a quality team, training of engineers and architects to match the market expectations, and collaboration with specialized associates. Great Achievement and Milestones of the company Phenomenal performance of the organization is accredited by beau-cop of accolades and recognition. ARKA IPMS was featured amongst twenty Most Promising Project Management Consultants in India for year 2018 by Silicon India. The Magazine edition for March 2018 has Project Management Consultants Special. ARKA IPMS was also featured among ten Most Prominent Consultants to Watch in 2019 by PRIMEVIEW Magazine. It has also acquired Certificate of Recognition for the excellent performance for PMC services by clients such as Genesys India, TATA Communications, ICICI Pru, and others. “Believe in Professionalism and smart work. There is no short-cut for success.” -Kuldeep Singh www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

BCM Review

Constructive Hobbies Are The Essential Need For The Entrepreneurs Only work cannot satisfy thy soul. This is a mere truth. Human beings need fun to live to the fullest. For peace and calmness, a sort of rejuvenation is required. The methods can be different or varied person-to-person, but the purpose is the same. Mostly biggies or business tycoons are engaged in one or more kinds of recreational activities to create a symphony between professional and personal life. The balance ought to be created to avoid disruption and chaos. Hobbies or pastimes become the need of an hour! They not only relax us but also offer a multitude of incredible benefits. For an entrepreneur, itâ&#x20AC;&#x2122;s quite necessary to have a hobby. This will quadruple the probability of success and progression.

Business Connect Team The graph of success will take an increasing leap. Businessmen like Ratan Tata, Bill Gates, Mukesh Ambani, etc. have developed hobbies to make their busy and hectic lives more fulfilling. Constructive hobbies ought to be developed by the entrepreneurs for stepping up the ladder of success due to a multitude of reasons. The reasons are enlisted below:

Creativity- Undoubtedly, developing a hobby will corre-

spondingly enhance creativity. For example, if you like to read then reading various genres will tremendously increases thy imagination and creativity. I have seen people at great positions, who have a habit of reading for one or two hours before going to bed. Their thought process becomes quite distinctive from others. They develop an out-of-the-box thinking approach. Hence, entrepreneurs in critical situations or making an important decision will utilize their creative approach.

Boost up the Concentration level- When we give our conscious attention to an activity then there are least chances to get diverted so itâ&#x20AC;&#x2122;s simply amazing to tie yourself with your favorite activity for some time in a day or week. For example, swimming for one hour in a day will reduce the stress level to a great extent, and pushes your brain to focus on the activity. This automatically boosts attention level and helps you to do your day to day work with more finesse and cognizance.

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

[ 42 ]

Switching off from the Routine Work- Doing the same work repeatedly whether it’s an office work, house hold one or studies, it makes our life monotonous and dead. Dealing with daily stress of deadlines in office or goal to be achieved, the persons needs methods for detoxification. Switching off from the usual routine, it’s quite essential to engage yourself with a hobby. Reduce Stress Levels- When you do what you like then it refreshes thou soul, and correspondingly reduces stress to a great extent. For example, dancing is an activity that touches your heart and you genuinely like to give precious time to it. It releases a lot of endorphins and increases the levels of serotonin. Thereby our day to day stress is reduced to a great extent. Psychotherapists recommend people to develop hobbies, which decrease the anxieties and tension, and this helps people to live a stress-free life. Enhance your skills- It’s a fact that when you indulge in an activity that you love like reading, writing, gardening, painting, etc. then it makes you talented in various skills. If you are an avid reader then you become expert in language, your writing skills will be enhanced, communication will be improved, and you become quite informative. For an entrepreneur, it is always required to learn new skills so that they can apply them in business. [ 43 ]

Benefits your Health- When you do any fun-filled activity then

it will surely make cells of your body rejoice. This, in turn, provides a great health benefits. For example, if your hobby is to play football then for the obvious reasons, it helps to stretch your muscles and releases all tension. It will keep you physically as well as mentally fit. From such a hectic slot hobby is a portal through which you can explore and be fit.

More Happiness to Life- Hobbies add a newer perspective to life.

They help to reduce the anxieties, and add more years to life. Reading a novel of a favorite author calms my senses, and brings a happiness to this busy life. It just provides peace to my senses. Consequently, happiness depends on the things you like. Stepping out of Comfort zone- Trying new activities, which you have not done before provides extreme freedom and confidence. This helps you to come out of the comfort zone and without any fear do the activity. These were some of the points, which describe constructive hobbies for the entrepreneurs.

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

Advocates & Solicitors - Banthia & Co. Yashika Sabharwal | Business Connect

he Indian Judiciary System is partly a mix continuation of the British legal system during the time of the English Rule and established by the British Lord Thomas Babington in the mid-19th century. This rule came into the force in British India during the early “British Raj” (British Period) in 1862. This is based on a typical hybrid legal system that is known as the Common Law System, in which customs, precedents and legislative are all components of the Law Authorities. Banthia and Co. are one of the oldest and leading law firms in India’s. Established in 1953 by the forefathers of the present managing Heads of the firm Mr. B.S.Banthia and Mr. Neelesh Banthia from Bhopal (India) and the firm is serving in the legal profession from more than 6 decades till now. Unfolding the story of Banthia & Co. As per the words with – Mr. Neelesh Banthia, he describes the legacy and Foundation of their company is done with his Great Grandfather Late Shri Mishrilal Ji Sb. Banthia. They started their career in 1927 at Baran, Rajasthan where he exercised his judicial powers during the British period. The legacy and Foundation were continued by their grandfather Late Shri Nihal Singh ji Sb. Banthia and he established Banthia & Co. Advocates in 1953 with its Headquarter at Bhopal (Madhya Pradesh) India. They started the firm with a vision of bringing together committed and specialized advocates under a roof to provide the best possible legal services to the clients of various sectors in central India. Presently, his father Mr. B.S. Banthia (Supreme Court Advocate) and he himself Neelesh Banthia are running the firm with full dedication and commitment throughout the society. They have started with 3 offices and a workforce of 10 advocates while now at the present they have a full-fledged team of 400 advocates and 23 offices across the globe. Story of carrying the Legacy: Mr. Neelesh Banthia, started his career as a Pilot and then worked in various countries at legal positions. • Later on, he realizes that he can provide a new direction and work environment to the firm which is the part of their family and make it reach to greater heights. • Further, he chose this profession to carry on the legacy and brings the change of new ideas and development to their heritage. www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

• As a result, he will be successful in this profession with a dynamic approach and reorient the conventional ways of legal practice with commitment, honesty, obedience, and ability to deliver the best work. Have a look at everything that they can help you The primary aim of the Company is to provide consistently high-quality advice which specializes in Property Law and Real Estate matters across the country and majorly serves Archdioceses/Dioceses and Religious Congregations of the Roman Catholic Church spread across the globe. Their passion towards serving the legal profession has stimulated them to activities even internationally as they currently have 6 International offices in Dubai, Japan, Singapore, Turkey, U.K (BLS- Banthia Legal Services- a UK based Knowledge Process Outsourcing Company and a subsidiary of BCA) and the U.S. Apart from this the firm also operates 2 delegate International offices in New York and Chicago; They do provide multiple services pertaining to Legal Outsourcing, Paralegal and Secretarial Services with a team of over 400+ advocates at present. Contribution & Achievements of Banthia & Co. Advocates Banthia & Co. Advocates have successfully completed 66 years in the legal profession. Neelesh Banthia has been awarded the membership of the International Council of Jurists. He meets the challenges of an imminent new order as a seasoned lawyer and well experienced in dealing with legal matters across the globe. He has around 20+ years of experience and currently managing a team of around 350+ lawyers, specialized in handling a variety of legal works from different jurisdictions across continents. The achievement is the key to Banthia & Co, As a Firm, they recognized among the Top 10 Promising Legal Consultants in India by Legal Consultants Magazine, September 2017. They also started their new office recently in Tokyo, Japan as an Associate Office with Haraguchi International Law Office and they also done a tie-up with a Mexico based Company Makilate Global. Some of the achievements and contributions mentioned below. • Being the owner of one of the leading law firms in India he contributes a lot to the company to become a tile name which acquires the position amongst the youngest law firm owners in India. [ 44 ]

Neelesh Banthia CEO, Banthia & Co. Advocates

He has around 20+ years of experience and currently managing a team of around 350+ lawyers, specialized in handling a variety of legal works from different jurisdictions across continents. • His commitment, vision, dedication, and persistence have helped Banthia & Co. Advocates to emerge as a multifaceted international law firm. • The firm has also been recognized among THE 10 BEST CONSTITUTIONAL LEGAL FIRMS IN 2017 by Insight Success Magazine, December 2017. • Reviewed as the 50 MOST PROMINENT CONSULTING COMPANIES in 2018, January edition. Challenges overcome by Banthia & Co. Staring from a very basic Journey from 3 to 24 offices was not easy to accomplish, they have faced certain challenges by different competitors and companies. Mr. Neelesh Banthia, culturally the firm thrives on challenges, creative thinking and constant improvement of its legal knowledge and skills. The character of the firm is the keystone of its growth and expansion into new which are: • The first personal challenge Mr. Neelesh Banthia faced was his entering into a niche field in the Catholic system, which was an enormous challenge as he is a non- catholic had to overcome unidentified barriers of competition for himself. • Later on, he decided to continue the Head Office in Bhopal (M.P.) where his grandfather practiced, instead of shifting his office to a metro city; at that a time even though it was a common perception to move to a better Metropolitan city he gave preference to his Legacy and place of Foundation. [ 45 ]

• The overview of mix challenges shows that he faced the challenge of turning the direction of the firm towards the legal consultancy firm instead of litigation firm as when he joined the firm the inclination of lawyers was towards practicing litigation and not many understood the importance of a consultancy and out of the court settlement. Future Foreseen - Goals The company believes that in India there is a lack of professionalism, organization, and management techniques and for that reason, most of the time the clients are unsatisfied and the International community looks down on us. By changing this scenario in the firm, they try to incorporate a small initiative by providing a better and trustworthy environment to the client which is a basic Future for their Growth. Future developments are planning to expand by them globally by including and starting offices in Canada, Australia, Kuwait, Abu Dhabi, France and venturing into more legal fields. • They plan for the opening of the best law schools in India and aim to deliver the best possible education to youth along with building their other skills. They surely can foresee a bright future in this field. • They do have fraternity to understand the responsibility in imparting the best of training to the future generations for upcoming advocates are much more competent, knowledgeable and professional. www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

Codelattice Digital: Delivering Delightful Digital Solutions

Vikas Jha | Business Connect “For more than 30 years, Camping Navigator has been a leading publishing company on the Dutch Campsite market. Our partnership with Codelattice is helping us deliver a delightful experience to our customers by leveraging NLP, AI, & Machine Learning. Codelattice is one of a kind partner who best fits our vision and beliefs”. Robert J. Meerpoel CEO Camping Navigator, Netherlands

Vijith Sivadasan MD & Co-Founder Codelattice A unique digital footprint can do wonders in promoting an emerging startup. Providing all kinds of digital solutions to startups and the mega-players alike, Codelattice makes sure that the technological solutions they provide are always unique and beyond reproach. Company Overview Codelattice is a global digital technology agency with a Tech-First Approach to Digital Marketing and Customer-Centric Solutions. The tagline, ‘We Make You Digitally Immortal™’, embodies the essence of the value they provide to their customers. With over 200 technocrats spanning eight global offices, Codelattice helps businesses create and sustain a repute and thrive in today’s highly competitive business environment. Their unique three-staged approach to development – ACTIVATE, ELEVATE, ACCELERATE – delivers a cutting-edge approach to technology and a cohesive brand message. They ACTIVATE the clients’ digital presence with Web Solutions, Ecommerce, Enterprise Applications and Enterprise Mobility. They ELEVATE business solutions through Cloud Transformation, Analytics & Insights, Middleware & Integrations, Cyber Threat Management and Artificial Intelligence. www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

Photo Courtesy - SL Anand

Codelattice demonstrates a high level of expertise in helping customers to improve their digital presence. They help ACCELERATE clients’ businesses through Digital Marketing, Digital Experience, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Internet of Things, Marketing Videos and Marketing Campaigns. Codelattice provides an array of cutting-edge solutions tailored to meet their customers’ unique needs. Their proprietary products include: Livelattice: Artificial Intelligence Based Recommendation Engine Reviewlattice: Reputation Management with Sentiment Analysis and Natural Language Processing AlladinPro: Document Expiry and Renewal Reminder Enterprise App Codelattice was established in 2009 as a development centre and digital solutions provider in Calicut, India. As they embarked on the journey, they set ambitious goals - to cater to the challenging digital needs of Fortune 500 companies - which were realised with resounding success. This boosted their confidence and motivated them to push their limits. [ 46 ]

Initially, their major sources of revenue were technology outsourcing projects from renowned advertising agencies across the globe. But, soon the company outgrew being an outsourcing partner, and started focusing on building their own intellectual properties and proprietary products like Reviewlattice and Livelattice. It has had explosive growth, building centres of excellence in eight countries. The eight offices are located in India, the United States, Canada, Singapore, Macedonia, the Netherlands and the United Arab Emirates. Codelattice is strengthened by its offshore development centers in India and Macedonia. Its mission is to be an innovative solutions provider to bridge international business communities across the world through competitive technology and transformative products. Its vision is to make its customers Digitally Immortal and shape the culture of customer value creation, integrity, respect and stewardship to define its character. The company is also funding various innovative startups through its Angel Funding Arm, V2 Angel. For global brands, crafting personalized experiences requires adapting strategy & content to local and cultural preferences. The team’s cultural diversity and international presence adds to their global understanding and empowers them to support their clients both globally and locally. Codelattice serves Fortune 500 companies and advertising agencies across the globe. The company has proven expertise in providing solutions for various industries including FMCG, Retail, Realty, NGO, Healthcare, Banking & Financial Services, Logistics, Telecom, Travel & Hospitality, and Media & Advertising. They are also a ‘startup for startups’ providing business growth and acceleration plans for startups. Some of their prominent clients are Coca-Cola, Subway, Nestle, Johnson & Johnson, and McCann Health. Latest addition to their growing clientele is Air Arabia, an Emirati airline headquartered in Sharjah. The airline operates scheduled services to 151 destinations in the Middle East, North Africa, the Indian subcontinent, Central Asia and Europe. Air Arabia trusts Codelattice to maintain high availability servers on AWS and ensure business continuity through seamless disaster recovery. Codelattice is an AWS Consulting Partner with certified solution architects.

their competitors. The management upholds an employees-first approach. Successfully recruiting a candidate is just half of the battle for any organization. Codelattice’s on-boarding experience is unique and designed to grow the company’s open culture, build a strong team rapport and create lasting relationships throughout the organization. Flexible work hours, part-time opportunities, work from home, freedom to be creative & adventurous, freedom to communicate justified views/objections with no fear whatsoever and opportunities to pursue learning & growth are some of the key factors in Codelattice’s work culture that unlocks employee potential and creates a culture of equality. As a matter of fact, Codelattice has made meaningful progress towards workplace equality by placing young professionals and women at top positions in the organization. Another business challenge is the lack of innovation in marketing due to the budget constraints in the Indian market. As a seasoned player, it automates most of the repetitive processes with its superiority over technology and leverages its experience to daze most of the challenges. The Vision for Future It requires a determined, focused and positive approach to grow any business. As any other business, Codelattice also had ups and downs, but faced the challenges head-on. They chase bigger dreams of transforming the business to the next level - to achieve its niche in the digital segment. “We are currently focused on enhancing our proprietary solutions and striving to be recognized as the best-in-class amongst the segments we operate while being an enabler for other players. Today’s environment is highly disrupted by emerging technologies and increasing competition. We are focused on digital-led innovation to drive digital transformation for our customers with solutions to enhance operational efficiency, business agility and provide better customer experience,” says Vijith Sivadasan, MD & Co-founder, Codelattice. The company’s vision is to make its customers Digitally Immortal and shape the culture of customer value creation, integrity, respect and stewardship to define its character.

A Wholesome Work Culture Big brands have several digital players at their beck and call, so how did they overcome scepticism about a new brand/startup? Codelattice built and strengthened its core by hiring relevant industry experienced people, associated itself with prominent advertising agencies, delivered unblemished work that helped to strengthen its repute. They have a great work culture compared to [ 47 ]

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

BCM Review

What Makes a Successful Entrepreneur?

PERSEVERANCE

PERSISTENCE Business Connect Team

We all have heard this particular question, and it is often asked that, “What does it take to be a successful entrepreneur?” In my opinion, the successful entrepreneurship is a combination of these two things:

Perseverance Persistence Let’s go through them.

“Perseverance” and “Persistence” are two basic concepts of the most important traits for every entrepreneur business needs to develop, in order to push themselves as passing the obstacles of success it is most important too perceive the persistence. You could have the best, most exciting product or service in the world of your business, but you’re still going to need a boatload boost of perseverance to sell it.

Take Actions

“The difference between any successful and unsuccessful entrepreneurs is action”. Every Successful entrepreneurs, always know that if they just keep taking actions and also tweaking their approach, so they can create the best results they want. An Unsuccessful entrepreneur will always talk about what they want to do and wanted to make —but he always end up talking and never end up taking the action, which are needed to support that vision. Similarly, the Persevering, here implies to the “action taking approach”. When a person encountered a setback, instead of letting themselves dwell on the problem, then the actions speak more than thinking. Only Perseverance and Persistence can make an Actionoriented entrepreneurs, to learn from their setbacks so that they can use themselves as fuel for their next approach.

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

[ 48 ]

What separates the successful entrepreneurs from the non-successful ones is pure perseverance.’’ - Steve Jobs

Learning Ability

I am sharing few steps towards successful Entrepreneur:-

Most of the people thinks that, the learning ideas stops, when they will be graduated from university and earned their degree’s certification, but only getting a piece of degree paper is not the everything you got . Education and everyday learning is a lifelong process. One must stay focused and updated with all changes in the evolution of their industry technology, sales processes and more. Hereby, an entrepreneurship always seek new knowledge. More than that, look for the most successful people in your industry and do not be afraid to ask for their opinions or advice.

Listening Ability

No one can simply manage a great team, or provide a great customer service. If the person is not an effective communicator then communication is a two-way street. Additionally, in order to communicate outwardly in an efficient manner, one must pay a better attention to others’ and focused on - motivations, hot buttons, interests and more. Other thing that must be aware of, non-verbal cues, for example - body language. You should avoid coming off as being self-promotional or vain, and avoid striving to show that, you are helpful and interested in others.

Creativity and Mind-set

If any person is always focused and do the same things for the business, then you very likely not enjoy yourself and new and better results gets away from you. A person must almost try new things to find what works for them best. One also need to enrich their life with new experiences regularly. This can be something simple and talking to new people or taking a personal interest class. Every experience that one enhance can lead to new opportunities that, you previously did not have for you with different approach of mind-set and creativity.

Ambition It is always easy to give up on something, when the ongoing of that thing gets tougher, but the most successful entrepreneurs can persist that situation because of their ambitious nature. They simply hunger the success, and they thrive on reaching their small milestones, that are stepping stones to their major goal and makes them highly ambitious. When a person is highly ambitious, then it is internally drive them to work hard, and makes them committed to doing what it takes to make their business a success. Generally, a person will never look for shortcuts of success and will become willingly strong to put in the best of their time to get their job done in a right manner.

Take the Responsibility Most of the people, faced the problem that tend to slip into a victim mentality and then they neglect taking responsibility for their situations, and then don’t think about how they might be able to improve that victimized situation. Great things come from hard work and perseverance. And In order to persevere, yourself you need to take all the responsibility for your own success or failure in the business. Whatever actions you can take is matters to get whatever you want. Sometimes, it can be very scary to take your responsibility for everything in your life, but it is the only best way to persevere through the toughest journey of entrepreneurship. Once you will start taking responsibility, you take back control - and you can do anything. [ 49 ]

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

Today

Business Connect offers you amazing business stories along with multiple interesting and motivational stories written by our experienced editors. You may grab an opportunity through our special offer : Get 12 Issues by paying just Rs. 1000. I would like to subscribe* Bussiness Connect for one year at Rs.1000 (12 issues) I am enclosing the Cheque/DD no. _________________________ dated ___________________ of Rs. ________________ of bank __________________________________________ Branch ______________________________________________ drawn in favour of FANZINEINDIA. My Personal mailing details (IN BLOCK LETTERS): NAME _____________________________________________________ Company Name _____________________________________________ Designation _____________________________________ Address _________________________________________________________________________________________________ _________________________ City _________________________ State ______________________ PIN ____________________ Telephone _______________________________ Email (Required*)__________________________________________________ Age in years _______________ Experience _______________ Industry ___________________ Education __________________ Your feedback about the magazine ___________________________________________________________________________ How did you come to know about Business Connect? ______________________________________________________________ Now you can also subscribe through credit card: visit - http://www.businessconnectindia.in

All the payments are accepted in Cheque/DD favouring: FANZINEINDIA, 701, DDA 2, Janakpuri District Center, new Delhi-1410058 *This offer is valid in India only. Please mention your name and address on the back side of your Cheque/DD. Cancellation and refunds are not allowed. If you have any query, please send us the email to corporate@businessconnectindia.in or call to 011-41065208. www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

[ 50 ]

[ 51 ]

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

Homemade and Handmade Natural Skin Care Products from MOUNTAIN HERBS ONE OF THE MOST INNOVATIVE COMPANIES OF 2019 Dr. Amit Mishra | Business Connect Our sacred nature has countless benefits which we are all aware of. For thousands of years, human beings have used plant, flower and root extracts to cleanse, heal and beautify the skin. Along with material progress came along the growth of chemical-based skincare products that are harmful to the skin and toxic to the body in the long term.

In the recent past, due to higher awareness, people have taken a renewed interest in understanding the chemical ingredients in their skincare products and have turned back to nature and are shifting to natural and herbal products. Regi Abraham’s passion for natural products, led him to research to make his soap and other body washes products, both free from harsh chemicals and animal products. He along with his wife Susanna Abraham, a teacher by profession, founded ‘Mountain Herbs’ to manufacture 100% natural and pure skincare products, which are ‘Toxin-free’ and beneficial to health. Mountain Herbs was established in 2015, with the launch of natural handmade body soaps. The initial customers’ response was very encouraging and hence the couple launched a few more products. Presently, they have nine successful and high-quality toxin-free products. All their products are made from high-quality vegetable oils such as coconut oil, rice bran oil, Palm oil, etc. All essential raw materials are extracted from natural sources and that’s the reason all their products are natural, pure and free from toxins. The Origin of Mountain Herbs Skin is the largest and most delicate organ of the human body, and Dermal Absorption is the reason for the absorption of toxic substances through the skin. Regi realized that the frequently used products such as dish wash, laundry wash, hair wash, body wash, and body moisturizer, etc. are the main source of toxins in our body. To find a natural solution, Regi and Susanna worked hard for many months and years to experiment and make the right formulas for making skincare products with raw materials extracted from nature, and this led to the founding of Mountain Herbs.

Susanna Abraham Co-Founder

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

[ 52 ]

Standing Apart from the competitors: The Company stands out from the crowd in various aspects. The products they manufacture are made from carefully selected natural herbs and pure vegetable oils. Each product is crafted in small batches to guarantee freshness and dyed with natural herbs, and the products contain no animal-derived ingredients, harsh ingredients, chemical preservatives, and chemical fragrance. The manufacturing process retains vital nutrients and allows the natural benefits to remain in their products. Freshness, quality ingredients, and gentle processing, all contribute to an exceptional product that is appreciated by the customers.

into creating a truly natural body-care product line. They spent three years in testing various soap recipes and fine-tuning the formula for the soap with the right consistency in quality with the right design and packaging.

The skincare products are guaranteed to be free from toxins, which are harmful to the body and cause allergy to the skin. The Company has a strict ‘policy against using chemical ingredients such as Sodium Lauryl Sulfate (SLS), Sodium Laureth Sulfate (SLES), Chemical Fragrances, Chemical Preservatives, Polysorbate 20, Polyethylene Glycol (PEG), Potassium Sorbate, Dimethicone, and Parabens. The Unbreakable Faith The policy of total disclosure of ingredients helps customers to trust them. Mountain Herbs encourages their customers to make an informed decision after studying the ingredients of their skincare products. Consistent process to manufacture high-quality products has resulted in 100% customer satisfaction and repeat purchases. Overcoming Adversity After being laid off from his corporate job in a software firm, Regi joined an NGO which was run by a friend. But after some time due to financial constraints in the NGO, his job was reduced to a part-time gig. This turned out to be an opportunity in disguise as the spare time allowed Regi to consider other pursuits. This was an epiphany for him when he decided to follow his entrepreneurship call and started a home-based small business with a purpose to make a difference. The entrepreneur’s passion for natural products led him to do in-depth research to make his soap and other body wash products, which were free from harsh chemicals and animal products. Along with Susanna, they started making soap in their kitchen on a small scale. The initial capital available was just enough for buying a stainless steel mixing kettle, few large plastic jars, and the two basic ingredients needed for soap making–oils and sodium hydroxide.

Regi Abraham Founder

Giving Back to Society Mountain Herbs is committed to supporting the underprivileged and giving back to society. They supply free soaps to students of a tribal school in Himachal Pradesh and educate them to create awareness of natural products among the next generation. They also plan to conduct a seminar for children on natural soap making. Talking about its achievements, Mountain Herbs was featured on the cover page of “Silicon India Magazine” as one of the 10 most promising organic/ natural skincare product companies in 2019.

For manufacturing their products and designing products’ packaging, they had to design and built their sealing and cutting machines along with jigs to automate part of the soap making and packaging process. The low initial start-up cost was counterbalanced by a considerable amount of time, labor, and love that went

Products Availability Mountain Herb’s products are available on its website www.mountainherbs.in with discounts and free shipping. Products can also be purchased from e-Commerce platforms like Amazon, Qtrove, The Better India, Vvegano, etc.

[ 53 ]

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

BCM Review

GREAT PLACES TO EXPLORE DURING THIS MONSOON AND MAKE IT AN EVERLASTING EXPERIENCE Business Connect Team

A sense of aliveness and freshness the whole earth experiences when the droplets from the moisture-laden cloud touch it. The soul gets refreshed and the cells of the body start dancing on the rhythmic beats of the rain. In India, Monsoon Season is considered as one of the phenomenal seasons to explore the exquisite places. During this stupendous season, the beauteous nature gets a sparkling luster of green color, whereupon our mood gets cheered up by witnessing an awe-struck beauty around. Henceforth, this is the best season to explore exotic places in India. If you are not scared to get wet in the rains of August, and crazily want to travel around and enjoy the marvels of beauty then this is the correct blog you searched for knowing the fantastic tourist locations in Monsoon.

LONAVALA:

If you want to see the green mountains and amazing valleys. Then, without a second thought travel Lonavala. The impeccable and shimmering greenery, jaw-drooping waterfalls, and pleasant climate will make the cells of your body bounce. There are multiple activities you can plan trekking, sight-seeing, camping, and horse-riding. Itâ&#x20AC;&#x2122;s the best place for nature lovers and a spot for people in love. Attractions: Enjoy the serenity of the stream flowing through the clifftop called the Tiger Point. Also, wander around the ancient and magnificent Karla caves built by Buddhist monks. Lonavala is quite close to Mumbai. It takes 1 hour 45 minutes(83.6 Km) from Mumbai and 1hour 26 minutes (67.1 Km) from Pune by road.

LADAKH:

Snowy mountains, clear and sparkling water covered by giant mountains. Ladakh is the attractive tourist spot for a multitude of travelers, with a spectacular and jaw-dropping beauty around. It is a cold desert in India, which has a number of mountain passes. A traditional Ladakh Festival takes place from 17 th to 27 th September. Attractions: Ladakh Festival, Pangong Lake, Changla Pass, Thiksey monastery. The nearest Railway Station is Jammu Tawi and the airport is in Leh. It takes 12 hours from the Capital via Road.

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

[ 54 ]

SHILLONG:

Shillong is the most fascinating place in eastern India. The mountains are covered with dense greenery. It is the place which receives the heaviest rainfall. It is surrounded by alluring valleys of Khasi and Jayanti hills, majestic waterfalls and turquoise color of water soothes your soul. The city is embroidered with greenery. Attractions: David Scott Trail: an old trekking route The closest Railway Station from Shillong is in Guwahati. It’s about 100 kms away and one can easily hire a taxi from there. There is direct connectivity between the Guwahati Railway Station and New Delhi, and other major cities across the nation.

GOA:

The picturesque state top explore. Outstanding beaches with vast blue and green crystal clear water make this place worth to spend time in monsoons. This place is an attraction for foreigners as well. Bike ride in goa, soaking the warmth of Sun lying on beautiful beaches of Goa, exquisite cafes and restaurants, watersports are the best things to explore in Goa. Wonderful bars and food are the specialties of the beautiful state. Fenny is a very popular drink over there, and it is made up of cashews. Attraction: Aguada fort, Dolphin Show, beautiful beaches and cruise, Water sports in Baga Beach.

SPITI VALLEY:

SPITI Valley is the most mesmerizing place to visit. The valleys, wildlife, and monasteries catch everybody’s attention. It’s the best place for wanderers and people who love nature. The best and unusual thing about this divine place is that it does not have humans to destroy its natural equilibrium. People who visit this place really are damn courageous by hearts. There is no proper civilization still it’s the most amazing place if your soul is looking for beauty, peace, and love. Attractions: Wildlife at Pin Valley National Park and Lhalung monastery The nearest Railway Station is in Shimla and the nearest airport is the Kullu airport at Kullu.

MUNNAR:

Kerala: The beauty of this place is supernal, and words do not suffice to describe its natural scenery. Eyeballs remain still by witnessing the scintillating view of beauteous nature. It is famous for the outstretched gardens of tea, pleasant climate, green hills. It’s the fantabulous place to visit during the monsoons in India. Attractions: Exquisite wildlife at Anamudi, Beautiful lakes in Devikulam, and Attukal waterfalls. [ 55 ]

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

Marketing Approaches That Directly Impact Your Bottom Line

The More I Help Others To Succeed, The More I Succeed ,,

PRASHANT PEDNEKAR CEO, Director

Dr. Amit Mishra | Business Connect Imagination is the best resource in the marketer’s toolbox and Digital Marketing, on the other hand, it is not only an art of selling a product but an art of making people buy the product that you sell. Yes, data-driven campaigns are critical to success in the age of digital transformation. What keywords are performing well? What pages are ranking for those keywords? Is your content attracting strong leads? If not, what content is, and why? These are all crucial to delivering the right content at just the right time. Pangea’s Founder and Director, Mr. Prashant Pednekar has achieved an international accolade in recognition of various techniques and scientific methodologies in the field of marketing research to help marketers in hitting the right market. Good education is a foundation for a better future. In 2012, Mr. Prashant, with a good balance of image and text, for Pangea Global Services established their company as a Grandness with the submissive point of marketing consultancy, advisory, and service provider. In operating for the spectrums of Business Intelligence, they also have their experienced hands in Market Research, B2B & B2C marketing, Lead Generation through telephone and Email marketing, Brand Engagement with Consumers, BTL as well as Digital marketing activities with stability and growth. www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

By continually strive to find innovative ways,Prashant himself is a great scholar and a good mentor for his organization. Along with that, Prashant’s global exposure and aggressive professional approach have made him the recipient of many awards in the corporate world. In addition to his corporate experience, He has a master’s degree in Mechanical Engineer from the Rochester Institute of Technology (NY) and later got his MBA degree from Harvard school of Business. Being a Joint Partner and Director with brands like IBN Technologies, MIT Global and SNP ventures, he focuses on providing high-quality data collection and data processing services to these industry analyst firms and boutique market research firms globally. No joy can equal the joy of serving others Pangea kept themselves humble and the way they do that is, by serving other people. They kept there value proposition simple. Nothing consoles and comforts like certainty does –They always prepare themselves one step beyond what the client needs and that starts with their identifying approach towards what clients exact needs. The price ranging of the company is designed in such a way that the clients pay for only what they receive if they are satisfied and happy. Past 5 years are said to the proposition, that has made them accumulated clients such as [ 56 ]

the crème-de-la-crème in the IT, Automotive and Retail Sectors dealing with Software, Hardware, Analytics, Data Mining, Personal Grooming, Apparel, and Shoe brand and Marketing Research, Consumer Feedback, Lead Generation and Email Marketing. Spoil your clients with richness in quality, that’s what makes them one of the biggest vertical today at Pangea. The possible reason behind all the achievementsis the immense determined team. Hereby, the company able to offerits services in 1. Data analytics 2. Lead generation ( email and Tele ) 3. BPO & KPO services It has built its forte in Market Research, which is further classified into Audience Research, Lead Generation Research, Product Research, Content Syndication, Email Marketing, Brand Analysis, Database Research,Scanner Research, and Post Sale Research. These ways of serving is to help them to provide their clients the transparency to observe daily metrics, on which Pangea always walk an extra mile to deliver the best services. Future Plans and Leveraging Technology PangeaGlobal Services, offers the best with its various techniques,scientific methodologies, offers data analytics,andlead generation with BPO & KPO services. They have built their forte in Market Research, whereTechnology is further classified into Audience Research, Product Research, Lead Generation Research, and Email Marketing. Being the handful of Research Company that has invested experience in technology and performs online & offline Market Research methodologies, for utilizing various tools to understand the pulse of the consumers. The new-age technology professionals of their company have a three weeks of training to learn about market trends in research and various tools & techniques among others. Be a yardstick of Quality The company has a corporate DNA approach which has one key highlight - “Quality.” Mr.Prashant is always keen about quality in delivering work. He sees and comprehends this as the important talent and he believes one should not compromise on the technology for the company to continue to climb up on the ladder of success. While, the company operates on suchfootsteps, whichis one of the first start-up companies in India to incorporate and advanced technologies in any field and this frowned to their hand. Then, the challenges that came-up is recruiting resources such as quality care for new start-up companies. Despite such things, the company was among the first few Indian companies to do research for an automotive brand for the United States. Starting with a 15 [ 57 ]

member team in 2012, today, under a span of just 5 years, Pangea has grown to a fully-fledged team of 180 people. Sometimes the hurdles aren’t really hurdled at all Mr.Pednekar thinks that Quality means doing it right when no one else is looking for you.Quality tends to fan out like waves but the most challenging thing for him is to prioritize his stakeholders and ensure they are aligned to his vision. There are other million things that he needs to focus as a CEO, including motivating others, setting new strategies, and manage financial flow.. challenging part is sometimes you need to stick on to the situations in which you have to convince everyone around you when you yourself are not sure. CEO’s do not have any scripts and set of rules on which they have to define themselves, but they struggle accordingly to obscure every hurdle around them. Consequently, as the business is growing, a CEO also needs to make sure that he and his teammates grow in the career and they become one of the best among all Company grows faster when your employees internally invest the best practises. The future ‘plan’ starts today, not tomorrow. Carve their name from a middle-class family, Mr.Pednekar had a keen interest in the business from the school time. A legacy of business is etched with his parents and then it later turned into the financial downfall. This hard time passes like weather and never bothered him. The experience and time he invested, has helped him to grow the business sense more stronger and deeper. He never let his instinct die of any situation he makes it a point to be in touch with all his employees, influence them and his one downs, whenever he has free time he makes a point to invest that time in building new strategies and best practices in office For now, he wants to invest his time, resource and efforts in bringing the best out of young entrepreneur who hail from poor families and cant afford funding, he is keen tp extend his hands to get them up and give a boost to their ideas by his wisdom. He always wanted to expand the big idea globally by empowering the potential minds everywhere. www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

PEOPLE APPLIANCES

Your Kitchen Companion Which Provides High-Performance Appliances

Never Give Up In Life,

Failures Ensure That You Will Succeed One Day.

Failures Teach Us How To Be Perfect

MOHANLAL JAIN Founder

Sugandh Bahl | Business Connect With an upsurge of modernity in technology and machinery, more comfort is annexed to the human’s life. Our domestic and routine work is getting simpler with the aid of the latest household and kitchen appliances. To provide a world-class experience whilst using the kitchen and home appliances, PEOPLE APPLIANCES occupy supremacy in it. Thereby, Business Connect has decided to feature the company in the edition ’The Most Innovative Companies of 2019.’ The pillars of ‘PeopleAppliances’were entrenched by Mr. Mohanlal Jain; he is the founder of this Innovative Company. He started his journey way back in the year 1980 as an entrepreneur with a wide and an enriching experience of 40 years. He officially launched ‘People Appliances’ in the year 2006 and within a few months, it was amongst the leading brands in Karnataka and its neighboring states. They experienced vast growth in business within a short period of time. People Appliance is also the part of Rallison Appliances now. He founded Rallison Appliances in the year 2002 and started people for the innovative and luxury product in 2006. Amazingly, they have distributor across Pan India, and they export their high-quality products to Srilanka, Nepal, Kenya, UAE, Qatar, Bangladesh and various other countries. www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

[ 58 ]

The company empowers the market by providing a range of high performance and superior quality kitchen appliances, which elongates the list of clients associated with People APPLIANCES. The targeted clients of the company are housewives as they want to ease their lives, and make their work easier and quicker. People APPLIANCES has opted all the promotional strategies to endorse their products for increasing the possible reach. Knot Of Unbreakable Trust Excellent after-sales service and the top quality products at affordable prices encourage a strong trust of clients over the Company. Reliability and supernal efficiency are assured and covered by the product warranties. The ace Company provides high-tech appliances to consumers at effective and affordable prices. Their extreme efforts are directed to obtain customer satisfaction, and they consciously put infinite inputs to provide impeccable services to the clientele. Every product that rolls off their production line is safe, reliable, efficient and tested. “Our quality integrated products spectrum is the output of the combination of the hard work of our diligent manpower and the contemporary mechanization facilities that we own as our pride.” Mohanlal Jain

It’s merely true, the progress of any company rotates around the effective Research and Development. They are consistently and constantly redesigning, modifying, and reinventing the models of appliances to match or synchronize with the newly emerging trends. PRODUCTS: In addition to appliances that make kitchen labor more meaningful and reduce the drudgery in every home, they manufacture ceiling, table and pedestal fans. The kitchen range includes pressure cookers and glass cooktops, wet grinders and mixer grinders, roti makers and non-stick cookware along with several other products like stainless steel flasks, LPG Stoves and gas lighters. With each of their products, they ensure peace of mind in terms of excellent performance for many years to come while you toil within the family or professionally in an immensely competitive world.

ing parties become much easier now with multiple dishes easily prepared with all the mixing jobs quickly done. The hallmark of quality distinguishes each of them and soon the difference in the kitchen and the cooking would be apparent after you invest in one. Homes and restaurant kitchens cannot do without them. Juices and chutneys, lassi and many more are now instantly possible, hygienically prepared rather than the manual procedures followed in the past. Technology has made the difference and they are constantly updating. Besides working, fashion and colors make such a great difference. The same is true for food, good food needs to look delicious too besides being tasty! DIGITO Mixer Grinder is awarded as India’s Most INNOVATIVE Mixer Grinder to appreciate its uniqueness and remarkable innovative digital technology used. Complexities During The Route It was not at all an easy excursion as there were countless detours along the route. 18 months back, they commenced a project, which consisted of various phases. Each phase has one or the other criticality involved, but it’s the perception that made a difference. The entrepreneur with his incredible team developed a more resilient attitude, and thereby, gained unbreakable strength to face the unseen challenges before. During the process of Research and Development, they tried to understand it deeply, and with a number of failures, they finally empowered the expertise over it. They had countless apprehensions about their appliances such as how will end consumer will use it? Will it be the next big thing in the Mixer Category? Fortunately, there were mostly positive responses given by the customers. After investing in paramount money, the company was ready with the final product, which would be loved by the consumer. “Never Give up, success is waiting somewhere, hard work will always pay back but it might take time. You ought to have the patience to succeed.” Mohanlal Jain

Innovation That Sets Them Apart The company has unfurled the flag of innovation by launching India’s first Digital Mixer Grinder. The high tech digital technology used in this mixer has tremendously made the lives easier around. The features in this Mixer grinder will grind your ingredients without using any physical energy. The way of using it is as easy as using your Smartphone. The whole process from Start to End works digitally i.e it works just by your finger touch. Catchy and exquisite colors with breathtaking designs of Digital Mixer Grinder are phenomenal. Cooking and host[ 59 ]

Mixer Grinder, Water Bottle, Glass Top Hob Top www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

BCM Review

BEST WAYS TO CRAFT AND COMPEL YOUR OWN BRANDâ&#x20AC;&#x2122;S STORY

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

Every Business has a success story Business Connect Team

When you are engaged in any Business and connected with a particular brand name, then business storytelling gives a compelling and crafting meaning to inspire trust between your business and customers, employees, and suppliers. Hereby, the business storytelling or brand story always gives a compelling reason for consumers to buy from you. A good and appealing storytelling does more than just creating a sense of connection between your target market and you. It builds affinity and trust, and also allows the listener (Reader) to enter the story where they are, making them more open to learning.

[ 60 ]

But, if you don’t know that where, to begin with, storytelling.

• • •

Problem Solution Success

That’s perfectly okay. We at Business Connect Team makes things 100% dedicated and deadly simple for you. This means we are going to take you by the hand and show you in this brand storytelling guide:

That’s it. There are the subplots of your stories description. If someone tries to pack more jolt into the story, by pushing or shaking some information, then they tend to lose the momentum of clients, which is integral to success.

What is the story compelling? Brand storytelling opens the secrets to your beginning. Story compelling - create refreshing and entertaining shows for your clients that can actually retain people’s attention, not just acquire it.

Simple stories are better than convolution. While many of us may love the complexity of a well-known TV Series “The Vampire Diaries” the plot, we cannot import that same complexity to our life and the description to the model of the brand story. We required simplicity.

The human brain is wired to respond to a well-crafted narrative. The power of story is to create and transform your brand’s presence and identity.

Tell your brand’s real story, do not unfurl its highlight and transpire. Whenever, someone publishes their brand story on the website or using the story to inform their clients the overall mission, make sure you are highlighting it’s fact, not fiction extension to the real story.

Simple stories are always better. Even science says so, and experience affirms its quality. How to Write a Brand Story 1. Highlight your story’s baseline. Storytelling compelling is an art that extends around the globe with the ancient and valuable narration. The art of conveying yourself (Brand/Business) as a series of events in your own words, images, and sounds (Audio Podcast), which all are often supported by creative thinking or an exaggeration. This is something away from those of the things that they teach you in most of the business schools. But it is all about finding and telling the baseline of your story, which gives your brand a perfect meaning and helps your customers to develop a better and satisfactory sense of loyalty and affection. It will also affect your company’s pivotal element of the success in business strategy. To accomplish this tact of baseline story first, all you have to remember while writing is the three “S” steps of storytelling: 1. Speed, 2. Story, and; 3. Sizzle The story should be as simple as a conversation. Brand’s story is always simple. Even though the description of the company’s origin takes up detailed descriptions in more than a thousand words, it is conceptually straightforward. But the main concern solved with the conversation and simpler format which includes

[ 61 ]

Spluttering out a transpire reel, like almost every second brand does the same, won’t actually resonate with the people. Instead of telling the highlights of “what you do”, you must focus on “who you are”. It’s always crucial to tell the honest truth about the adversity of your company and what you have faced to achieve it, and how you’re working on that to overcome it. Because, that’s how the people relate to you and get inspired by your own real brand story, which is an endless success. It always denotes the rocking and rolling journey of pursuing a goal, getting knocked down by some obstacles in the path, and ultimately, finding a pure path toward success. Every story compelling has a good beginning, a better middle, and the best ending. This three-part model of mentioning your story to readers carries, the natural progression of them to influence from you to trust you by three possible ways of explanation subject to the brand: Beginning: The excursion of Problem. The Explanation of the problem that you set out to solve in the industry. Middle: The Solution of your problematic steps. Describe how you solved it. End: Success and its achievements. Make yourself excited about the fact about the success and end its overall procedure. That’s how you can craft the form of a story, which people expected. Everything has a beginning, middle and right?

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

COMPANY

PERSON

DESIGNATION

ARKA IPMS Pvt. Ltd.

Kuldeep Singh

Founder & Director

Asian Oilfield Services Ltd.

Ashutosh Kumar

CEO

Banthia & Co.

Neelesh Banthia

CEO

Codelattice

Vijith Sivadasan

MD & Co-Founder

Colan Infotech Private Limited

Fairoz Baqth

CEO

Conceptia Software Technologies Private Limited

Anildas NT

Owner

Dayco Securities Pvt. Ltd.

Ajit Day

Chairman

Dream Design & Display India

Pankaj Gupta

Director

I 2 Space Web Technologies

Bhargava Vangapally

Founder & CEO

Infogain

Sunil Bhatia

CEO

Maxposure Media Group

Prakash Johari

CEO & Managing Director

Mountain Herbs

Regi Abraham

Founder

NIIT Technologies

Arvind Thakur,

CEO & Joint Managing Director

Pangea Global Services

Prashant Pednekar

CEO, Director

People Appliances

Mohanlal Jain

Managing Director

Platoon Advisory Pvt. Ltd.

Neha Lidder

Founder & Director

Sensys Technologies

Ravindra Mishra

Director

Synergy Technology Services Pvt. Ltd.

Pramod Singh

Managing Director

TCG Digital Solutions Pvt. Ltd.

Debdas

CEO

Upstox

Ravi kumar

CEO and CO-Founder

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

[ 62 ]

Only 5% B2B buyers believe content they receive showcases thought leadership. If done right, content marketing contributes to pipeline building for 61% companies.

70% companies have outsourced their content development & marketing to expert agencies.

HAVE YOU OUTSOURCED YET? At ThoughtStarters, we specialize in content strategy, content design and content marketing through which we help compabies position themselves as thought leaders in the market. We work with medium and large size organizations primarily in the technology, consulting space. Few of our clients include WIPRO, PEARSON, L&T, HCL INFOSYSTEMS, BRILLIO, MAVERIC SYSTEMS, LATENTVIEW AMONG OTHERS. Our services encompass:

STRATEGY

RESEARCH

LIST BUILDING

CONTENT CREATION

MARKETING

W E H AV E B E E N R AT E D A S T H E

"BEST CONTENT MARKETING AGENCY IN INDIA" BY CV MAGAZINE. Talk to us today to boost your content marketing eï¬&#x20AC;orts! Call or mail

info@thought-starters.com . visit

9945276596

For more information

[ 63 ] www.thought-starters.com

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

Luxury & Lifestyle Marketing Is Heed To Delineate, Originality, Exclusivity And Quality Above All Where there is no struggle, there is no strength Oprah Winfrey

Sugandh Bahl | Business Connect ne doesn’t simply get the privilege to follow the art of luxury and lifestyle without any effort. Luxury lifestyle comes itself by inherited from the three real-life magical ingredients such as time, income and travel.

Time waits for none and hence fruitfully utilizing your every second in life can earn you luxury plus Income in no time. Hence, in order to continue the pleasures of luxury lifestyle marketing “Platoon Advisory Pvt Ltd” values time the most. PLATOON prompts your Brand’s category to moderate their tastes in accordance with changing (increasing) marketing trends. PLATOON is a subdivision of a company of soldiers, usually forming a tactical unit that is commanded by a lieutenant. This unit is formed by elite Special Forces that give important and tactical information to the main Army from the base of action. They are in essence the INTEL unit for the main Army. PLATOON is an ode to Neha’s military heritage of 2 generations. The Transfiguration in Start-ups and Discrete from clients PLATOON believes that they are the only strategic partners in the Industry that provide coherent Marketing Strategies to build, sustain and grow businesses. Their strength lies in Revolutionizing Businesses through the setting of long term goals clearly laid out for the Business Partners. Luxury & Lifestyle Retail industry is relatively a new concept in India. Hence, the team & people managing it are relatively inexperienced with a body of work. Like all other industries in the market, this industry is also undergoing rapid changes and need partners like PLATOON for their growth. The struggle for life created Empathy Nothing worth it comes easy. For Neha Lidder, the Founder & Director of The Most Innovative Companies of 2019, she personally thinks that she was doing really well in highly respected profile of being the Marketing Head for DLF Luxury Retail & Hospitality. To leave her comfort zone and a very senior position (AVP Marketing for DLF Luxury Retail & Hospitality) to follow her passion of working with different categories of brands and constantly innovate with them was a brave move. It took a lot of self-belief and farsightedness for her to be able to make this bold decision. [ 64 ]

Having said that, PLATOON was very warmly received by the industry. With the experience that their team and Neha have, the relationships they have built in the industry makes them the remarkable name as a Most Innovative company. They have been able to hit the ground running and work on brilliant projects from the inception of the company. Clients are the key person to maintain faith They are a Luxury marketing consultancy and their personal experience in the market has also been in varied industries starting from a Luxury Airline to a leading Luxury Brand, Telecom and then Luxury Retail and Hospitality. However, they have been able to work with different clients like a confectionery brand, luxury digital platform, national magazine, a slow fashion apparel brand and many more. One of their most prized projects has to be a small brand book, which they curated for one of the leading International luxury brand such as -Louis Vuitton. Neha and her team of troopers consider all their clients as partners. From the word go, they build a relationship that seems like an extension to the team and not a client-agency relation, which has been Neha’s working style for years. Here are a few basic rules that they work on: • Pay genuine attention to the brief given • Speak the truth and Never promise unrealistic expectations • Communicate exceptionally and respond in a timely manner • Be reliable • Go above and beyond wherever possible • Ask for feedback Miss. Lidder, runs the team very professionally and strongly believes that communication, responsive behavior and the right attitude, adds value to their client’s faith. The rapport that they build with their clients makes them remarkable in future business. The changing market trends and R&D PLATOON Advisory believes that change is the only constant in this world. This is particularly true in marketing, where the very tempo of change is constantly quickening. Their strategy to keep growing in such an environment is Embracing Technology, learn to live with Ambiguity, Uncertainty, Develop skills and keep learning that keeps them growing. Neha believes that the only way one can survive and thrive in this fast-changing world is by innovating and it is the R&D function that provides a platform for creativity and innovation to flourish in an organization. Innovative breakthroughs have happened only because of painstaking efforts invested in the R&D function. [ 65 ]

It not only helps a business to have a competitive edge over its competitors but also helps in analyzing fullbacks and develop plans that are more sustainable for the future since it acts as a catalyst for speeding up the growth of the organization. Some companies are leaders, while others are followers. PLATOON believes that to be two steps ahead of everyone in the industry, R&D is essential. The remarkable trust of employees in the company Just as Sir Richard Branson, Founder Virgin Group and Neha’s mentor with whom she has had the great privilege of working and learn under his mentorship for many years, said: “It should go without saying, if the person who works at your company is 100 percent proud of the brand and you give them the tools to do a good job and they are treated well, they’re going to be happy,”. When companies focus on employees first, “effectively, in the end, shareholders do well, the customers do better, and your staff remains happy.” For PLATOON, keeping their team happy and motivated is how they always functioned. It is imperative to ensure that they feel equally driven and encouraged them to be more productive and efficient. To ensure their well-being, PLATOON Advisory follows the belief that we are as good as the people we hire and nurture. By cultivating a strong corporate culture, one can increase the chances that your team will be productively engaged - which is important since happy employees are more likely to be great advocates for your brand and consistently go above and beyond. Life is short, and it is up to you to make it sweet: Personal life Miss Neha is a certified Yoga Teacher from Sivananda Yoga Vedanta recognized by worldwide Yoga Alliance 200 hours of standard training. Being a fitness enthusiast, she also enjoys CrossFit training in addition to her passion for teaching Yoga in her leisure time. She loves to cook and is very fond of gardening as well. She usually spends her weekends cooking for herself or hosting cookouts with friends. Apart from that, Neha enjoys her garden view, bringing in new plants and feeding the birdies and doves which isn’t possible through the week due to paucity of time. Future, Achievements, And Milestones Of The Company Their very recent milestone has to be completing 6 months in the Industry where they have been able to already make a mark and being appreciated and recognized for the work they have managed to showcase. PLATOON Advisory just completed 6 months in business and they already feel that they have put together a good body of work that they are all proud and passionate about. The future is only going to be bigger and better and they look forward to creating waves in the industry. www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

The Best Profanity Boolean For Online Payroll And Software Services Rashi Saral | Business Connect There are the two ways of constructing a good software design: First way is to make it too simple, that there are obviously no deficiencies, and the second way is to make it too complicated that there are no obvious deficiencies. The first method is far more difficult. But Mr. RAVINDRA MISHRA, the Director of “The Most Innovative Company” Sensys Technologies makes it Entrenched, Developer and Supplies the advance range of Taxation & HR-related software products. Sensys technologies incorporated in the year 2004, a pioneer in software development & sales with proven expertise in the field of • Payroll & Human Resource Management System • Tax Solutions, Accounting, Inventory Systems • eXtensible Business Reporting Language (XBRL) • Fixed Asset Management System • Customer Relationship Management (CRM) • Business Process Management Solutions (BPM) • Enterprise Resource Planning (ERP) • Application Integration • Attendance, Biometric & CCTV Solutions • Customization

Ravindra Mishra

Director

Today, they have mustered a huge clientele due to their streamlined business operations and effective and feasible solutions. Their aim is to achieve complete client satisfaction by building this company for the long term - a profitable company that is highly relevant to its clients, supportive of its people, and respected in the marketplace. • The transformation of the company as a leading software company in small, medium & big enterprises, which bring out the software products and services through innovation and modern technology and also can compete in the local & global market. • They have a proven track record of developing and delivering solutions that have helped the customers in reducing costs, time savings, and increased efficiency. • Counting on SENSYS is like bringing you valuable ex-

“Accept responsibility for your life. Know that it is you who will get you where you want to go, no one else”

Mr. Ravindra Mishra

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

[ 66 ]

pertise that assures faster implementations & greater business benefits. Unfolding layers of anecdote struggle They believe that their unique key features, quality software solutions & services, client’s satisfaction, technical knowhow & intellect differentiate them from competitors. No business was not at all easy for anyone, not with them. They started with Rs. 2,500/- each, in the year 2004 to buy a second-hand computer and started their business running from one of the director’s home. They have struggled a lot to reach from 1 Employee Company to 175+ employees’ company. Opportunities don’t happen easily, they create them and their struggle story is tough and inspiring. A start-up for them is only good as its people. And their company can thrive only with the help of its employees, who motivated it to make as successful as possible. That’s how SENSYS, become a successful small business to a fully developed industry of 175+ employees, that has come a long way doing great things. Good Employees Build Customers - Business Relationships They have catered to many industries and to be it be from Financial Services, Pharmaceuticals, Manufacturing Industry, Insurance, Retail, Media & Telecom, Transportation, Government sector, etc. To name a few, Esteemed Clients like Reliance, Raymonds, Finolex, Jai Corp, Kanakia builders, NIIT, SIES College, Baggit, Suntech Realty, RICHFEEL, OPPO Mobiles, DELTA Corp, etc. Ensuring and maximizing the customer satisfaction by providing the effective software products & services with built-in measures and controls and offers more comprehensive functionality, more flexible delivery models, more responsive customer service, and more overall value. Future of Marketing - Trends & Changes They are continuously taking efforts in the field of Payroll & HR for improvement in software technology & support through research & development. They make significant investments in their people in the areas of orientation and initial and ongoing training. It is of utmost important to keep the employee happy and motivated. Their dedicated team of HR keeps on doing various activities to keep them working, motivated and happy. R&D is essential for the growth to cope up with changing market trends of the market for the company. Without R&D, no one will be able to survive in this

[ 67 ]

fast-changing technology. It is always necessary to keep refining one’s skills and never stop learning. Their positive strength is that their key person Mr. Mishra, organized and maintain himself as a goal-oriented individual. His role model is his own father, who is a highly motivated individual and a winner in life. He endeavors to have the same zeal for work as him and this keeps him going forth and this long. Milepost juncture and Personal exigency “SENSYS” is very proud of the fact that their software’s are considered the number one choice of countless small, medium & big businesses. Thanks to their innovative & dynamic software development and marketing team. They have witnessed the birth and growth of many corporations and companies, and they will not stop until they make sure that everyone in India makes the most use of their software’s and they will be proud to call them their own. The contemporary approach of the milestone are:• Realistic, Scalable Marketing Strategy • Repeat business from the existing esteemed clients • Strong development & sales team • Gain recognition in the industry • Profitable Company His personal interests are extensive reading and writing blogs on issues affecting the IT industry. His professional interest is Microsoft, .Net, ASP.net, VB.net, C#, Java, PHP, Multimedia, Graphics, Website, B2B, B2C, Software, Offshore Software Development, Application Development, Web Portal. Posting Memorandum: Message To Business Connect Readers They, at Sensys Technologies, are aware that not everyone has what it takes to have complete control over all the aspects, that make a business successful, and that is especially true for small and medium businesses. So, they’ve decided to invest their time and experience in creating the best web-based Payroll & HR Management software in the market. The result of their efforts is called HRMTHREAD - a robust web-based Payroll & HR Management Software So, it’s safe to say that when it comes to managing the payroll, you always need to know where you stand with all the salaries, bank transfers, reimbursements and other statutory payments that you make. Thankfully, HRMTHREAD’s user-friendly interface serves as a guarantee that one will get all the reports needed with just a few clicks, giving the time, one needs to focus on all the areas that need immediate improvement. In India makes the most use of HRMTHREAD - payroll software they are proud to call it their own.

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

BCM Review

Future of Indian Start-up

ENVIRONMENT

Business Connect Team In recent times, the concoction of technology with the human intelligence has provided us with numerous benefits. As we see a whole lot of start-ups mushrooming these days, the startup ecosystem of India is destined to flourish in heaps and bounds. In 2015, a gigantic tsunami of private enterprise took charge as India stretched to an unbeatable level of funding of near $9 billion. The next year, 2016, was not altered. The year witnessed Startup India Campaign which was launched keeping in mind the young talents with entrepreneurial and disruptive ideas. They could enlarge their innovation a little more and their confidence was skyrocketing that ultimately helped to broaden and exercise their vision. The setting up of ‘Funds of Fund’ was a positive sign for burgeoning entrepreneurs owing to the exemption of tax and several benefits attached to the scheme.

Tech is the change initiator

Nowadays, we find ourselves lying in the center of a tech revolution. The revolution is witness to a massive transformation undergoing, where many employees are building productive as well as disruptive ideas in any and every domain of our lives. When you go through different segment, you will get an established firm doing wonderfully. For an instance, if we look out for cabs, we have Ola ready to go. There is Zomato, Swiggy and many others for satiating our taste buds. Coming to online shopping mall, we have the likes of Flipkart and Paytm Mall which are scripting new records every day. Not only this, even the ed-tech market is flourishing by firms such as Byju’s leading the online education market. But all is not hunky dory as a number of investors have started to back out. The reason is that a big amount of money was spent into the funding and a big part of it got wasted for marketing and advertisings. There is a question mark as to how Indian Startup ecosystem will nurture in such circumstance.

B2B Hotbeds

In recent few years, top metropolitan cities Bengaluru, Delhi-NCR, and Mumbai have emerged as the hotbed for B2B accelerator go-betweens. Collectively, these cities signify 57% of complete B2B fresh businesses in India. Apart from this, Bengaluru is hub of more than 400 international MNCs. Moreover, it has a mine of talent in rising advances such as AI and AR. Talking about Mumbai, it is home to India’s economic structure, promoting the improvement of financial tech companies. A year ago, Maharashtra transformed into the prime state to release a dedicated financial technology strategy. On the other hand, Delhi provides easy access to constructing potential from IIT-D, and the University of Delhi. Apart from these parts, Hyderabad, Pune, and Chennai collectively account to over 500 new businesses that are set to become the next B2B center points. Artificial Intelligence (AI) has the potential to double the magnitude of Indian economy by 2025. This is aptly displayed in the latest budget. www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

[ 68 ]

The industry may witness the expansion of an IoT operated market to assist supervise, monitor, and work the separated display of IoT structures, tools, and means. Blockchain can be put to use inside the location of an IoT arrangement, providing an option to cloud-based outlines and authorizing gadget level automated job. The climbing of emerging advances like voice, intense reality, supplementary gadgets, and 5G will amend consumer practices in the year onward. The contribution of noteworthy VR content, for instance, social VR, will amaze customers in a couple of years, which will initiate consumer acquaintance with VR headsets and response at scale. Graphic constituents will intensify the worth of voice applications to unite with consumers.

Getting Ready?

India is prepared to be where you can assess the progresses keeping in mind its varied landscape and inhabitants. Temperate and open innovation will provide likelihoods to industrialists to measure their improvements and categorically power companies. In few years, the startup organic structure may advance more from difficulties, for instance, course of action, get-together pledges, and nonappearance of tutoring, measuring efficiently, and supervising income and nonetheless discovering the right personnel. Devoid of an appropriate authorizing situation, there will be an unsuitable emphasis on near term business viability instigating the nonappearance of measure for new corporations. Advanced appealing powers for venture transverse over areas, macro-economic indicators for forte and supplementary alterations will advance the business biological system. Growth activities could endure financial implementation. Improvement suite integrated with business process, ethos and attention on the end user to encounter market needs may modify the consumer understanding. Startup atmosphere will spread with Government events, for example, Skill India and Startup India.

[ 69 ]

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

[ 70 ]

[ 71 ]

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

RNI No. : DELENG/2018/76695

ATTRACT ENGAGE CONVERT websites film production photography apps print branding digtial marketing

+91 9930 6581 07 | +91 8291 8629 24 | contact@reversethought.com | reversethought.com  /rtcspl

 /rthoughtindia

 /company/2386925

 /reversethought

www.businessconnectindia.in | Vol. 2 | Issue 2 | September 2019 | INDIA

 /user/tusharargarg

[ 72 ]  /reversethoughtcreativestudio