Do you believe R&D is essential for the growth of the company? R&D is a critical component of our planning and growth expectations. We are currently conducting R&D across numerous areas where we believe we can develop innovative new business lines and products. Because of the newness of the field, it is not easily possible to determine the timing and scale of new opportunities. Thus, having multiple projects under development simultaneously offers the greatest assurance that we will continue to grow revenues and clients faster than more constrained competitors. Apart from work, what else do you like to spend your time doing? Paracosma founded a team that is now one of just 77 Qualified Teams in the ANA Avatar XPRIZE Competition. It is a four-year competition to design a robotic avatar that allows a minimally trained user through VR technology to immersively interact with and help another human in a remote environment. There is no immediate commercial benefit for Paracosma’s AR & VR clients, but the competition is an exciting chance to branch out into robotics, sensor tech, machine vision, AI, telecommunications and other fields that are necessary for success.
What are the achievements and milestones of the company? Since Paracosma’s founding four years ago, we have been able to consistently grow our team, clients and revenues at a rapid and sustainable pace. This has been possible, in large part by turning one-time projects into long-term client relationships. We now have ongoing monthly and multi-year repeat business that creates a stable base from which to grow. The launch of our in-house developed VR game, called Unnamed VR, provides a great example of our capabilities for our enterprise clients, while providing a very entertaining experience for consumers. What does the future hold for the company? Paracosma plans to continue to strengthen its position in AR, VR and 3D content creation in parallel with the growth in those markets. We are excited to see the industry’s progress and are optimistic that we can continue to expand at an even faster pace. Lastly, what message would you like to give to the readers of the Business Connect magazine? The transition to 3D digital technology goes far beyond the scope of consumer AR & VR. Looking at the evolution from plain text to HTML websites and voice to video in the past, we see the current advance is from 2D imagining to 3D. We have retail clients saving millions of dollars a year on photography costs through the use of rendered 3D models. We see movie production moving from live-action sets to green screens combined with entire environments rendered in 3D game engines. These trends are inevitable and accelerating.
Ken Ehrhart Founder & CEO
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www.businessconnectindia.in | Vol. 2 | Issue. 11 June 2020 INDIA
