GLOBAL BRANDS
to Watch in 2020
A PREMIUM BRAND OF BAGS AND ACCESSORIES THAT ENSURES FASHION WITH PURPOSE Indranil Roy | Business Connect Baggit is a brand that doesn’t need any introduction; its name suffices to illustrate the quality and value the brand has created with its outstanding products. Baggit is a ladies handbag brand whose product portfolio also includes wallets, men’s bags and ladies’ belts. Catering to the mass premium segment of the audience, they have also started making a significant contribution towards ethical fashion by adding recyclable products to their portfolio. Also, they recently launched a value brand ‘gg’ to provide its customers with a functional line of bags that fit well in their everyday life. The brand name ‘gg’ has been derived from the brand name ‘Baggit’ because of the 3 decades old brand equity of Baggit. Baggit bags are sold over 1000 counters, which include Large Format Stores such as Lifestyle, Shoppers Stop, Central, Pantaloons, etc. and 55 Exclusive Brand Outlets. Besides this, Baggit has a strong online presence at www.baggit.com and leading online marketplaces, which include names like Myntra, Amazon, Flipkart, Tata Cliq and many more. Baggit: A brand that encourages Fashion with Purpose defines its uniqueness and sets it apart in the market. Choosing to be a vegan and eco-friendly product is crucial for them. Being a business with a cause was an idea 30 years ago, but today it is the driving force of the company. Their incredible vision is something that their consumers can relate with and trust them for. And, it’s quite essential to keep driving home the point, whether it is through their products or the allied messaging they send out. As a brand, they strive to provide a www.businessconnectindia.in | Vol. 2 | Issue. 11 June 2020 INDIA
NINA LEKHI
MD & Chief Design Curator
superior quality products, but carving a niche goes beyond that. Ensuring that they are also perceived as a brand with strong core values, ethics and beliefs, is quintessential. This comes out in their messaging whether it is to reinforce their commitment to be vegan or encourage conversation on important socio-cultural narratives, so that their vision to be a brand with a cause is justified. That is what they are purely focusing on. At Baggit, it’s not about having an edge but sharing a common belief that people can resonate with them not just as a consumer but as a stakeholder. 20
