Student Work | LEVEE SEATING CMF Strategy

LEVEE | MODULAR SEATING

Levee is a compact and modular sofa designed in harmony with different activities and lifestyles we encounter daily. Motivated by the shifts in consumer values, climate change and reducing furniture waste, Leve offers configuerable seating that provides productivity, and encourages connection and relaxation.

Integrated swivel table within the armrest to meet you occasional WFH needs.

Integrated swivel table within the armrest to meet you occasional WFH needs.

LIVING WITH FLEXIBILITY

Home- A Full Ecosystem, An extension of you.

Respond to the growing need for flexible, adaptable spaces that can shift modes easily.

Consumers will be taking a more curated approach to the products they surround themselves with, everything within the interiors will be appraised for how it can fit together and add value within a more fluid, interconnected lifestyle.

Key Drivers B

Creating Emotional Value

Creating emotional value explores how design and interiors will respond to our changing relationship with home, as it becomes a multifunctional system for living, through using color and material to create ultimate coziness and allow consumers to join in the designing process via customization options, layering and free-form compositions.

Key Drivers C

Sustainable: Fewer and Better

A ‘fewer and better’ mindset will continue to resonate with consumers, driving minimalism towards more functional and carefully curated constructions Repairing, mending and upcycling will be front of mind in consumers’ expectations of products, and a playful approach to this will help make it palatable.

Benchmarking

MATERIALS

Frame: Plywood, Fiberboard, Plywood, Felt liner, Steel, Solid wood

Back cushion:

Hollow polyester fibers, Non-woven polypropylene

Uppholstery material:

Polyurethane foam 1.2 lb/cu.ft., High-resilience polyurethane foam

(cold foam) 2.2 lb/cu.ft.

Laminated wadding:

Hollow fiber polyester wadding, Bed slat:

Layer-glued wood veneer, Birch veneer

Kiln dried solid pine and engineered wood frame

Plastic shadow line legs

High density polytester foam fill Polyester blend upholstery fabric

Benchmarking

MATERIALS

Kiln dried solid pine and engineered wood frame

Plastic shadow line legs

High density polytester foam fill Polyester blend upholstery fabric 243.1 pounds

Benchmade with solid and engineered hardwood that’s kiln-dried

Tight seat and back cushioning are soy-based polyfoam

Metal legs with matte black finish Polyester Upholstery fabric

Benchmarking

MATERIALS

Polyester/linen fabric: Snow

Frame is benchmade with certified sustainable hardwood

Seat cushion is soy-based polyfoam and fiber

Solid white oak legs

MATERIAL POSITIONING MAP

Cradle to Cradle

Cradle to Cradle

Fiber Wrapped Foam

Down Feather

Foam

Fiber Feather Fiber Mix

Buckwheat Husk Soybase Polyfoam

CREATING SANTUARY

BIG IDEA

Spending more time at home, consumer’s relationship with interior spaces is shifting, with an increased focus on creating a sanctuary, refreshing living spaces to provide both relaxation and productivity. CMF directions shifts focus on calming approach, driven by comfort and tacility.

CREATING SANTUARY

Provide Relaxation and Comfort

Use soothing colors, warm textures and cosy forms.

Escapism and Personality

Explore joyful and bright or mystical and dark elements to create designs that offer escapsim and personality.

Draw from Nature

utlize elements from nature such as earthy pigments, natural materials.

Levee Modular Seating | Material Chip

Shell & Platform wood & Veneer

FSC Certified Walnut

Base & Frame

Finish

FSC Certified Plywood Stained Plywood in Ebony

Seat, Back & Armrest

Finish

Trivalent Chrome Powder coated Aluminum

Herman Miller

Silver Pine, 3DE02

50% Recycled Polyester

Knoll Textiles Diva in Songbird

55% Polyester, 45% Acrylic

Soil & Stain

repellent

Maharam Hearth Wool Blend

Levee Modular Seating | 2023 Annual

Levee Core Base

$ 860

Mid-Range $ 1100$ 1890

Hign-End

$2340

Levee Personalized Price may vary

OPTIMISTIC SIMPLICITY

Help lift consumers’ spirits by bringing fun into the home via creative, joyful and optimistic accents

Location Material

Silver Pine | 50% recycled polyester, 50% polyester

Leather Strap

BK powder coated aluminum tubbing

FCS certified Plywood | 3/4

Nylon Gliders

Soy-base polyfoam

Material Tray B | Core | Mid-Range

Location Material

Hearth | 32% wool, 31% acrylic, 30% cotton, 7% polyester

Leather Strap

Trivalent Chrome

FCS certified Walnut | 3/4

Nylon Gliders

Soy-base polyfoam

Integrated swivel table within the armrest to meet you occasional WFH needs.

Material Tray C | Core Mid-Range

Location Material

Hearth | 32% wool, 31% acrylic, 30% cotton, 7% polyester

Leather Strap

Trivalent Chrome

FCS certified Plywood | 3/4

Nylon Gliders

Soy-base polyfoam

Mystical Escapism

Combine joyful and bright or mystical and dark elements to create designs that offer escapsim and personality.

Location Material

Knoll Textiles Diva in Songbird | 55% Polyester, 45% Acrylic

Leather Strap

Trivalent Chrome

FCS certified Stained Plywood | 3/4

Nylon Gliders

Soy-base polyfoam

Location Material

Knoll Textiles Diva in Songbird | 55% Polyester, 45% Acrylic

Leather Strap

Trivalent Chrome

FCS certified Walnut | 3/4

Nylon Gliders

Soy-base polyfoam

Thank you