Advantages of advertising in Family Office sector

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What are the advantages of advertising your business to the Family Office and HNWI sector? It's always been difficult for companies the world over to penetrate the wealth sector. Trying to get the word out about their business or services has always been an issue. This is even more so for those companies trying to penetrate the ultra-wealthy Family Offices and Ultra High Net worth Individual space. This is a sector that is very selective about who they do business. However, this has changed in recent times. According to research by Deloitte, they found that from 35 developed markets, advertising spend has a seven-fold impact on the wider economy. In a nutshell, for every 1 Euro of advertising that is spent, it generates 7 Euros for the economy. So how do you get this wealthy sector to invest in your company, project or idea? The answer is simple, ADVERTISING. To advertise your business or project to this sector, you have to source a publication that is dedicated solely to the ultra-wealthy Family Office and UHNWI’s. The benefits derived from advertising within this sectors are many. However, the major advantages of targeted advertising within these areas are: (1) Introduces your business to these hard to penetrate wealth sectors, (2) Expansion of your business within these sectors (3) Your business is head and shoulders above the competition, (4) Educate the target audience about your business products and services, (5) Your company eliminates the necessity for an


introducer or middleman, (6) Direct access to the decision makers within many ultra-wealthy Family Office’s and UHNWI’s. It may not be easy sourcing the ideal publication within this sector, but there is one stand out, this is Family Office Elite Magazine. www.familyofficeelite.com Advertising in such a publication ensures that firstly it's dedicated to the wealthy Family Offices and secondly it has the benefits of having widespread distribution worldwide. The “Family Office Elite” publication is unlike any other publication out there and it’s easy to see why this Magazine is widely accepted and respected by the world’s leading experts in the wealth management, Banking and the Family Office space. The publication has all the major players from the Family Office and the wealth sector involved in one way or another, some being advertisers while others are contributors. This influential list includes such well-known names as Deloitte, Manulife, Caplin & Drysdale, City Bank, BNY Mellon, Ernst & Young SA, BMO Private Bank and ING Private Bank. Some of these players contribute expert articles, and some are advertisers or sponsors. Family Office Elite also have a number of publishing agreements in place with a number of these entities including an agreement with Deloitte. The list of positive attributes for this publication is indeed very impressive. In addition to being one of the best-connected publications in the world that occupies this space, the publication also hosts a number of their own Family Office Events such as Fintech, Cyber Security, Alternative Investments and Property. FOE also hosts a number of private Dinners and social events that cater to a very discerning and influential group of Family Office principals and Family members. The publication also has 120 partner events worldwide and an impressive readership. They provide a full service including Sponsorship Opportunities for their events, dedicated email campaigns, advertising sales, and planning, promotional videos by award-winning producers, dedicated magazines, brochures and supplements. They also offer a supplement that can be incorporated into the main Family Office Elite publication and can be distributed to over 120 Family Office, wealth management, Banking conferences and expos Worldwide. Whatever the clients request the publication will try and make it happen. If you want to review the magazine, there are a number of back issues published on their website. Have a look at - www.familyofficeelite.com The media kit is also well worth a look www.ourmediakit.co.uk


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