How can you do Business with the ultra wealthy HNWI's and Family Offices? How can you do Business with the ultra wealthy HNWI's and Family Offices? that's a good question. To be able to access any sector it can be quite difficult, however, to access the Family Office ultra wealthy sector may be a little more difficult than most other sectors. The only real way to come to their attention and to do so, then you should consider advertising directly to the Family Office sector. “A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford So what is advertising, we all think we know the answer to this one? After all, it goes without saying that if you need to get the word out about your business, then your business needs to be known, and your brand needs to be recognised. However, in today's modern world of social media, advertising for some businesses this is done on the cheap (DIY) and predominantly via online social media platforms. That said, without the proper training or the required budget, this is going to be hit or miss. Unless you are paying a professional social media expert, who knows exactly who and what to target, that it's going to be more of a miss that a hit. However, for business providing niche services to a very private sector or clientele such as Family Offices, then social media may not be the way to go. TOM, DICK, and HARRY?An option may be a specialist service list publication. Again, this may be hit and miss as some publication lists are doing nothing more that listing service providers for a fee. From what we have seen, with some of these publications, the listings are not based on any qualifications earned by education or a solid reputation garnered over many years of experience but are simply based entirely on payment. This, of course, means that any