THE PERFORMERS EDITION

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DELHI | INSTANBUL | TORONTO

A YEAR OF UNPARALLELED PERFORMANCES

Reflections on Excellence

FROM THE EDITOR’S DESK

As we step into 2025, it’s impossible not to reflect on the extraordinary year that was 2024, a year that redefined what it means to excel, to innovate and to inspire. At

FAME Delivered, we ’ ve always celebrated those who push boundaries, but this year ’ s Performers Edition feels particularly special It is a tribute to the individuals and moments that didn’t just capture our attention but reshaped industries and influenced lives.

2024 was a year of resilience and reinvention. In real estate, we saw a shift toward sustainable luxury proof that progress and responsibility can go hand in hand. Entrepreneurs embraced purpose-driven innovation, solving real-world problems with empathy and ingenuity. Public figures used their platforms not just for fame but for advocacy, driving conversations that mattered on a global scale

But beyond the headlines and accolades lies a deeper story: one of collaboration, mentorship, and the quiet determination that fuels greatness

To our readers: thank you for being part of this journey. Whether you ’ re an entrepreneur seeking inspiration, a changemaker looking for your next big idea, or simply someone who loves stories of triumph, this edition is for you.

In this edition, we ’ ve curated not just profiles of top performers but also the moments, ideas, and trends that defined the year. From our Top 10 Listicles to features like Impact 2024: The Year That Redefined Excellence, this issue is both a celebration of achievement and an invitation to dream bigger.

Here’s to 2025, a year where we continue to push boundaries and deliver excellence.

THE THE ENTREPRENEUR'S ENTREPRENEUR'S PLAYBOOK PLAYBOOK

Lessons from THE ALPHA

The Alpha Mindset

Entrepreneurship is not for the faint of heart It’s a battlefield where only those with clarity of purpose, relentless discipline, and unshakable self-belief thrive Over the years, I’ve had the privilege of coaching and interviewing some of the most successful entrepreneurs on my podcast, The Alpha Talks. These individuals didn’t just build businesses they built legacies They didn’t just chase success, they defined it on their own terms

n this guest column, I want to share with you the essence of what I call “The Alpha Mindset ” This is not just a strategy, it’s a way of life. Whether you ’ re an aspiring entrepreneur or a seasoned business leader looking to level up, these lessons are your playbook for navigating the challenges and opportunities of entrepreneurship in 2025 and beyond

1. Clarity is Your Compass

The first rule in the Alpha Playbook is simple: know where you ’ re going Clarity isn’t just about setting goals; it’s about understanding why those goals matter to you Too many entrepreneurs get caught up in chasing trends or mimicking others’ success stories But here’s the truth: if your vision isn’t authentic to who you are, it will crumble at the first sign of adversity

Alpha Insight

Write down your North Star What is the ultimate impact you want your business to have?

Break it down into actionable steps, but always keep that bigger picture in sight As one of my podcast guests once said, “If you don’t define success for yourself, someone else will define it for you, and you might not like their version ”

2. Discipline Over Motivation

Motivation is fleeting, discipline is forever. Every entrepreneur has days when they feel uninspired or overwhelmed The difference between those who succeed & those who don’t lies in their ability to show up consistently, even when they don’t feel like it. Discipline isn’t glamorous, but it’s what builds empires It’s waking up early to strategize before the world

starts demanding your attention It’s making tough decisions when others would rather take the easy route

Alpha Insight

Create non-negotiable routines that anchor your day For me, this includes a morning ritual of journaling & visualization followed by focused work blocks Remember: discipline isn’t about perfection, it’s about progress

3. Adaptability is Your Superpower

If 2024 taught us anything, it’s that change is inevitable, and often unpredictable The entrepreneurs who thrived last year weren’t necessarily the smartest or most experienced; they were the ones who adapted the fastest Being adaptable doesn’t mean abandoning your vision; it means being flexible in your approach It’s about listening to feedback, analyzing market shifts, and pivoting when necessary without losing sight of your core mission

Alpha Insight

Treat every challenge as an opportunity to innovate When one door closes, ask yourself what new possibilities does this create Surround yourself with diverse perspectives mentors, team members, even competitors, who can help you see blind spots

4. Build Relationships That Matter

No one succeeds alone, not even Alphas The most successful entrepreneurs understand that relationships are their greatest asset Whether it’s finding mentors

who push you to grow or building a team that shares your vision, the people you surround yourself with will determine how far you go But here’s the catch: relationships aren’t transactional; they’re

SEIF EL HAKIM
AN EING ABOUT BEING RELENTLESS IN YOUR PURSUIT OF EXCELLENCE.

INTERVIEWER - THE

transformational Focus on creating genuine connections based on trust and mutual respect

Alpha Insight Invest time in networking, not just to gain something but to learn from others’ experiences. Be intentional about building a team culture that values collaboration over competition.

5. Embrace Failure as Fuel

Every entrepreneur faces failure, it’s part of the journey What separates Alphas from everyone else is their ability to learn from failure and use it as fuel for growth When I coach entrepreneurs, I often ask them this question: “What would you do if failure wasn’t an option?” The answer usually reveals their deepest fears, & their greatest potential The truth is, failure isn’t something to avoid; it’s something to embrace

TOP 10 TOP 10

ENTREPRENEUR ENTREPRENEUR SHARKS SHARKS

In a world where innovation is the currency of success, the entrepreneurs who dare to disrupt are the ones who leave an indelible

mark. They are the visionaries who see opportunities where others see obstacles, the leaders who turn challenges into stepping stones, and the risk-takers who redefine industries with bold ideas and relentless execution. These are not just business leaders, they are sharks in the truest sense of the word: agile, fearless, and always moving forward. As we unveil the Top 10 Entrepreneur Sharks of 2024, now in its secondd edition, we celebrate those who didn’t just adapt to change, they created it.

This list is a testament to the power of disruptive thinking and the impact it has on shaping industries and societies alike. From tech pioneers revolutionizing artificial intelligence to sustainability champions leading the green economy, these entrepreneurs have redefined what it means to lead in an era of constant transformation.

2024 was a year of extraordinary challenges and unprecedented opportunities. The global economy saw shifts that tested even the most seasoned leaders, yet these individuals emerged stronger, turning volatility into momentum. They didn’t just navigate through uncertainty, they thrived in it. Their stories are as diverse as their industries, but they share a common thread: an unwavering commitment to innovation, resilience, & impact. This year’s list is not just about celebrating

success; it’s about recognizing the how behind it. How did these entrepreneurs build businesses that matter? How did they inspire teams, disrupt markets, and stay ahead in a rapidly evolving landscape? Their journeys offer lessons for us all—whether you’re an aspiring entrepreneur or an established leader looking for your next breakthrough.

As you dive into this listicle, you’ll find more than just names and accolades. You’ll discover stories of grit, ingenuity, and purpose—stories that remind us why entrepreneurship remains one of the most powerful forces for change in our world today.

So without further ado, here are the Top 10 Entrepreneur Sharks of 2024—the disruptors, innovators, and gamechangers who defined a year unlike any other. Let their visions inspire yours.

Dr. Reem Osman is a transformative figure in the healthcare sector, serving as the

Regional CEO of the Saudi German Hospitals Group in the UAE. With an exceptional career spanning over two decades, she has redefined healthcare delivery across the Middle East. Her journey began as an ophthalmic surgeon, but her passion for systemic change led her to pursue leadership roles. In 2012, she became Dubai’s first female CEO in healthcare, a groundbreaking achievement that underscored her commitment to advancing opportunities for women in the region. Under her stewardship, Saudi German Hospitals expanded its footprint and operational capacity, now managing 18 hospitals across the MENA region and serving over 2.5 million patients annually. Dr. Osman’s leadership is characterized by a focus on patient-centric care, operational efficiency, and sustainable

DR.REEM OSMAN

Vice Chairwoman SGH UAE

growth. She also spearheaded the development of Batterjee Medical City in Dubai, a state-of-the-art facility that reflects her vision for integrating advanced technology with compassionate care.

Dr. Osman holds an MBA from the University of Wollongong and an MSc in Eye Diseases and Surgery. Her accolades include being named "Ambassador of Peace" by the World Organization for Human Rights and receiving the Emirates Medal for Humanitarian Work. Beyond her professional achievements, she is a vocal advocate for gender equality and ethical healthcare practices.

Musa Khalfan Yasin, widely celebrated as the UAE’s fastest man, is an Emirati athlete turned entrepreneur whose journey exemplifies ambition, discipline, and innovation. A champion sprinter with over 42 medals in 100m and 200m events, Musa has seamlessly transitioned from a record-breaking athletic career to becoming a successful entrepreneur and fitness advocate. His ventures, including the renowned MK Barbershop, reflect his commitment to excellence both on and off the track. Musa’s athletic career began in his school days, fueled by a passion for speed and competition. In 2016, he broke the UAE’s 100-meter record with a time of 10.54 seconds, cementing his status as one of the nation’s greatest sprinters. His rigorous training regimen includes sprint drills, strength conditioning, and high-intensity interval training (HIIT), all of which he balances with a

MUSA KHALFAN YASIN

Founder & CEO

MK Investment

disciplined diet focused on clean eating. Musa’s dedication to fitness extends beyond personal goals, he actively promotes health and wellness through his role as a brand ambassador for Under Armour, inspiring others to adopt active lifestyles.

As the Founder of MK Barbershop in Dubai, Musa has created a space that blends luxury grooming with personalized service. Known for its custom-made Balmain Paris chairs and use of premium products like Tom Ford grooming essentials, MK Barbershop has become a favorite among Hollywood Alisters and international athletes. Stars such as Anthony Joshua, Patrice Evra, and Gary Dourdan have frequented the barbershop, drawn by its impeccable service and Musa’s hands-on approach to ensuring every client receives a tailored experience. Known for his humble personality, he often credits his success to discipline and faith.

Rami Mahmoud, co-founder of Fashion Factor, is the strategic mastermind who has helped transform the platform into an international success story.

With a sharp focus on business development and operational excellence, Rami complements Sherif Thomas’s creative vision, making their partnership one of the most dynamic in the fashion world today. His approach to fashion goes beyond style, it’s about building bridges between cultures, markets, and opportunities. His background in business management has equipped him with the

RAMI MAHMOUD

Co-Founder Fashion Factor

skills to navigate the complexities of running large-scale events like Fashion Factor . From securing partnerships with global brands to ensuring seamless execution, Rami’s contributions have been instrumental in elevating the platform’s reputation. Rami has shared his perspective on what it takes to succeed in such a competitive industry, emphasizing the importance of resilience, adaptability, and te. His commitment to empowering emerging designers is at the heart of Fashion Factor. By creating an inclusive space where talent can thrive, he has helped shape careers and set new standards for excellence in fashion. His Instagram is a vibrant reflection of his dedication to showcasing diverse voices and celebrating creativity follow him for more insights and inspiration from the world of fashion.

What defines a true entrepreneur?

SUKHDEEP SACHDEV

Global CEO | Leader Healthcare Group

For Sukhdeep Sachdev, it’s about solving real problems, creating meaningful change, and always asking, “What’s next?” As the Global CEO of Leader Healthcare Group, Sukhdeep has spent nearly three decades reshaping the healthcare landscape across MENA, APAC, and North America. His focus isn’t just on growth but on building solutions that last and make a difference Since founding Leader Healthcare in 2009, Sukhdeep has steered the company into becoming a global force in healthcare innovation. From establishing cutting-edge medical simulation centers to advancing regenerative medicine through 3D cell and tissue culture labs, his initiatives are redefining how healthcare professionals learn, practice, and innovate. “Success is not about hitting targets or chasing numbers. It is about building something meaningful. If we are not solving real problems, we are not leading,” he says—a philosophy that drives every decision he makes Sukhdeep’s ability to execute with precision in a fast-moving industry sets him apart. Recent milestones include the launch of the Center for Innovation & Medical Simulation at Sheikh Shakhbout Medical City in Abu Dhabi and GMP-grade R&D labs pushing the boundaries of biotech and pharmaceuticals. Another standout achievement is the 3D Cell and Tissue Culture Lab at Dubai Medical College for Girls, which underscores his belief that regenerative science is the future of medicine. These are not just business achievements, they commitment to reshaping how delivered and experienced the heart of his leadership lies a people-first approach.

DJyuti Parruck is the Co-Founder and CEO of Decisive Zone,

a leading consultancy firm specializing in business setup services across the UAE. Celebrated as “Mr. Golden Visa,” Parruck has played an instrumental role in simplifying complex regulatory frameworks for entrepreneurs and investors looking to establish themselves in Dubai’s thriving economy. Under his leadership, Decisive Zone has grown exponentially, achieving remarkable milestones such as increasing its top-line revenue from $6.5 million in 2013 to $50 million by 2017. Parruck’s expertise lies in aligning business strategies with Dubai’s ambitious Vision 2040 Urban Master Plan. By facilitating UAE Golden Visas for top-tier professionals and streamlining corporate establishment processes, he has positioned Decisive Zone as a trusted partner for global entrepreneurs. The firm offers end-to-end solutions encompassing visa processing, banking services, marketing strategies, and more ensuring a seamless experience for clients.

DYUTI PARRUCK

CEO Decisive Zone

Beyond his contributions to business setup services, Parruck is also an advocate for fostering entrepreneurship in emerging markets. His strategic guidance has empowered countless startups to navigate Dubai’s competitive landscape successfully. Notably, his collaboration with luxury real estate ventures like Decisive Living reflects his ability to diversify business offerings while maintaining a client-centric approach. His influence extends beyond his professional achievements; he is deeply committed to mentoring young entrepreneurs and advocating for sustainable economic development. His innovative approach and unwavering dedication have solidified his reputation as one of Dubai’s most influential business leaders.

DISRUPTIVE VISIONS

ennifer McShane Bary is a celebrated figure in the world of project management and event planning, known for

her innovative approach and exceptional leadership. As the Founder and CEO of JMB Project Management, she has redefined industry standards with her trademarked solution, "PMO-ina-Box," which simplifies complex project management processes for businesses across sectors like healthcare, retail, government, and entertainment. With over two decades of experience, Jennifer's career has been marked by her ability to deliver

JENNIFER MCSHANE BARY

CEO JMB Project Management

high-impact projects on time and within budget. Her journey began with managing large-scale events at The O2 in London, where she orchestrated some of the most iconic performances by global artists. This foundation of excellence fueled her ambition to establish JMB Project Management in Dubai, a firm now synonymous with precision and innovation. Jennifer’s leadership style is rooted in fostering collaboration and inclusivity. She has been instrumental in mentoring emerging leaders and creating a culture of continuous learning within her organization. Under her guidance, JMB has successfully executed transformative projects that have left a lasting impact on clients and stakeholders alike. In 2024, Jennifer was honored as "Woman CEO of the Year" at the UAE’s Next Mastermind Awards, further cementing her status as a trailblazer in her field. Her dedication to and client-centric continues to drive as it expands its global footprint.

TOP 10 ENTREPRENEUR SHARKS

Asif Rashid is the Co-Founder and COO of Bidzi, a groundbreaking platform revolutionizing mergers and acquisitions (M&A) for small and

medium enterprises (SMEs) in the UAE. With nearly a decade of experience at Microsoft specializing in productivity tools and cloud computing, Asif transitioned into entrepreneurship to address inefficiencies in the M&A space. Bidzi simplifies traditionally complex processes by consolidating business valuation, legal support, escrow services, and buyer-seller matching into one seamless digital platform. Since its launch in 2024, Bidzi has quickly gained traction as a trusted marketplace for SMEs seeking streamlined solutions for business transactions. Asif's vision is to democratize access to highquality M&A services while reducing costs for entrepreneurs. His leadership has positioned Bidzi as a key player in supporting the UAE’s goal of fostering SME growth as part of its economic diversification strategy. Asif is also deeply committed to educating business owners about the intricacies of M&A processes. His ability to bridge technology with practical business solutions continues to empower SMEs across the region.

ASIF RASHID

Co-Founder & COO | Bidzi

ohammed Khashoggi is a Saudi entrepreneur whose innovative ventures have reshaped industries across the Middle East. As the Founder and CEO of Ejaro, the first licensed peer-to-peer car-sharing platform in Saudi Arabia, Khashoggi has revolutionized the car rental market by introducing a model often compared to Airbnb for vehicles. Launched in 2019, Ejaro empowers vehicle owners to generate income from their underutilized assets while offering renters affordable alternatives to traditional car rental services. The platform’s success is underscored by its facilitation of over 25,000 days of trips and its ability to help users earn millions in additional income. Khashoggi’s entrepreneurial journey began at the age of 24 when he secured real estate deals worth $60 million in the UK. Over

CEO | Ejaro

time, his focus shifted toward tech-driven solutions aimed at addressing pressing societal needs. Ejaro’s innovative approach has not only disrupted the car rental industry but also contributed to Saudi Arabia’s Vision 2030 by promoting economic diversification and sustainability. The platform has raised significant funding rounds, including $3.28 million in a preSeries A round, to fuel its expansion across the MENA region. In addition to Ejaro, Khashoggi has explored ventures in real estate, hospitality, and technology,

consistently demonstrating his ability to identify market gaps and deliver impactful solutions. His leadership style emphasizes innovation, customer-centricity, and a commitment to sustainability, making him a key figure in Saudi Arabia's evolving entrepreneurial landscape.

Rafih Filli, the Founder and CEO of FiLLi Café, is a self-

made entrepreneur who transformed his father’s small cafeteria in Dubai into a globally recognized tea brand Known for his signature Zafran Tea, Rafih has redefined tea culture in the UAE and beyond. Today, FiLLi Café operates over 50 outlets across 11 countries, embodying Rafih’s vision of blending tradition with modernity. Rafih’s journey began in 2004 when he took over his father’s modest cafeteria, Al Zumalaa, in Dubai’s Al Mamzar area Determined to stand out, he introduced Zafran Tea a unique blend of saffron and milk that quickly became a customer favorite Rebranding the café as “FiLLi,” a nickname from his school days, Rafih created a brand that resonated with patrons and set the foundation for its success FiLLi Café evolved from a local favorite to an international phenomenon under Rafih’s leadership With outlets in countries including the UAE, USA, UK, Qatar, Oman, India, and Saudi Arabia, the cafe delivers an experience.

RAFIH FILLI

Founder FiLLi Café

Its menu combines Zafran Tea with snacks inspired by Indian street food and global flavors. The tagline “Tea & Talk” reflects FiLLi’s mission to bring people together over tea. Rafih also embraced digital transformation by launching the FiLLi app, offering rewards and subscription plans for daily chai lovers. This innovation highlights his ability to merge tradition with modern convenience. FiLLi Café has earned accolades such as “Best Tea in UAE” and has been featured in case studies at institutions like Harvard Business School for its innovative strategies. Rafih himself has been recognized as one of the “Top 30 Most Successful Self-Made Men in the UAE,” inspiring entrepreneurs worldwide. Rafih aims to expand FiLLi Café to over 200 outlets globally by 2025 while maintaining its core values of quality and connection. His journey exemplifies resilience and innovation, making him a role model for aspiring entrepreneurs.

DISRUPTIVE VISIONS

Vivek Kumar Rungta is a visionary entrepreneur and Founder & CEO of VKR Group Investments FZE, based in Dubai. With a background in Computer and Information Sciences, Rungta has built an empire that spans IT solutions, entertainment ventures, and luxury

lifestyle projects. Under his leadership since 2024, VKR Group has achieved significant milestones in technological integration and market growth. Rungta’s entrepreneurial journey is characterized by his ability to identify emerging trends and leverage them for transformative business solutions. His ventures extend into events management through VKR Events known for hosting high-profile gatherings featuring global celebritiesand entertainment projects that redefine

VIVEK KUMAR RUNGTA

Founder & CEO

VKR Group Investments

experiential marketing. Beyond business success, Rungta is known for his penchant for luxury living In 2024, he made headlines by gifting his son a Lamborghini Huracan STO on his 18th birthday—an act that showcased his commitment to celebrating milestones with grandeur while maintaining strong family values. Rungta’s leadership philosophy emphasizes strategic partnerships and fostering talent within his organization. His relentless pursuit of innovation position VKR Group leader in integrating into diverse

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BEYOND BRICKS AND MORTAR

THETECH REVOLUTIONINREALESTATE

The real estate industry, long considered a bastion of tradition, has undergone a seismic shift in recent years. What was once defined by physical assets—bricks, mortar, and location—has now been transformed by the relentless march of technology. In 2024, this evolution reached new heights, reshaping how properties are built, bought, sold, and even conceptualized. The intersection of real estate and technology has not only disrupted the industry but also redefined its very foundation.

THE RISE OF PROPTECH

PropTech (property technology) has emerged as driving force behind this revolution. From blockchain-enabled transactions to AI-driven property management systems, technology is streamlining processes that were once cumbersome and time-intensive.

For example, blockchain has made property transactions faster and more secure by eliminating intermediaries, while AI algorithms are now capable of predicting market trends with unprecedented accuracy.

Virtual reality (VR) and augmented reality (AR) have also become game-changers in the real estate sector. Prospective buyers can now tour properties from the comfort of their homes through immersive VR experiences, while AR tools allow developers to overlay digital designs onto physical spaces, providing a clearer vision of what’s to come. This blend of physical and virtual worlds is revolutionizing how deals are closed.

THE DATA-DRIVEN REVOLUTION

Data is the new currency in real estate. Advanced analytics tools are enabling developers and investors to make more informed decisions by analyzing everything from market trends to consumer behavior. Predictive analytics is helping identify emerging hotspots for investment, while geospatial data is being used to optimize urban planning. For property managers, data-driven platforms are transforming operations. Smart sensors can monitor building performance in real-time, reducing maintenance costs and improving tenant satisfaction. These innovations are enhancing efficiency and redefining what it means to manage a property effectively.

While the tech revolution in real estate offers immense opportunities, it also comes with challenges. Data privacy concerns loom large as more personal information is collected through smart devices and platforms. Additionally, the rapid pace of technological advancement raises questions about accessibility. Will smaller players be able to keep up with their larger counterparts?

As we move into 2025, one thing is clear: the future of real estate lies far beyond bricks and mortar. It lies in the seamless integration of technology into every facet of the industry, from sustainable construction practices to AI-driven decisionmaking processes.

Thosewho embrace changewill betheones whodefine itsfuture.

As the Managing Director of DAMAC Properties, Founder and CEO of PRYPCO, and Co-Founder of AMALI Properties, Amira Sajwani has redefined the landscape of luxury real estate and technological integration. With her innovative approach and

visionary leadership, Amira is shaping the future of real estate in the UAE and beyond. Born into a family synonymous with real estate excellence, Amira Sajwani is the daughter of Hussain Sajwani, founder and chairman of DAMAC Group. She has taken on the mantle of leadership with grace and determination, overseeing sales and development for DAMAC Properties. Under her stewardship, DAMAC has delivered over 40,000 homes across Dubai, Lebanon, Jordan, Saudi Arabia, and even London. The company’s global expansion continues with projects in Miami and other international markets. Amira’s focus at DAMAC extends beyond traditional real estate. Her strategic oversight includes diversifying into luxury hospitality, retail, data centers, and sustainable developments. Her contributions have been instrumental in positioning DAMAC as one of the most prominent private developers in the region. As the Founder and CEO of PRYPCO, a revolutionary proptech platform, Amira is leveraging technology to digitize and streamline real estate processes. PRYPCO offers innovative solutions such as digitized mortgages, fractional ownership (called "blocks"), equity releases, and visa processing for buyers and sellers. The platform has facilitated over AED 2 billion ($545 million) in mortgages and served more than 1,000 clients Amira’s vision for PRYPCO is to create a comprehensive ecosystem that integrates AI, IoT, and blockchain technologies to enhance

operational efficiency while prioritizing sustainability. As Co-Founder of AMALI Properties, Amira is focused on creating bespoke super-premium villas and exclusive beach lifestyle experiences. AMALI projects combine cutting-edge architectural designs with meticulous attention to detail, setting new benchmarks for opulence and sophistication. Amira Sajwani’s journey reflects resilience, innovation, and a commitment to excellence. Whether through luxury developments or proptech advancements, she she continues to inspire change while shaping the future of global real estate.

DDR. RAJA EASA AL GURG

Chairperson & MD

Easa Saleh Al Gurg Group

AMIRA SAJWANI

Managing Director DAMAC Properties

RESHAPING SKYLINES

r. Raja Easa Al Gurg is one of the UAE’s most influential business leaders, celebrated for her transformative leadership and dedication to empowering women in the Arab world. As the Chairperson and Managing Director of the Easa Saleh Al Gurg Group (ESAG). she has played a pivotal role in expanding the

family business into a diversified conglomerate with interests in retail, real estate, construction, & more. Her contributions to business, education, and philanthropy have earned her international recognition as a trailblazer in the Middle East. Dr. Al Gurg took over the reins of ESAG following the legacy of her late father, H.E. Easa Saleh Al Gurg. Under her leadership, ESAG has grown into a powerhouse with 27 companies spanning multiple sectors. Known for her strategic vision and innovative approach, she has steered the group toward sustainable growth while

maintaining it’s family-oriented values. As one of the first Emirati women to lead a major conglomerate, Dr. Al Gurg has broken barriers in a traditionally male-dominated industry. Her ability to balance tradition with modernity has made ESAG a global success story. Dr. Al Gurg is a staunch advocate for women’s empowerment. She is the Founder and President of the Dubai Business Women Council (DBWC), where she champions initiatives that

support female entrepreneurs and professionals. Her work has inspired countless women across the region to pursue leadership roles. In addition to her advocacy, Dr. Al Gurg is deeply committed to education. She serves on several academic boards, including as Vice Chairperson of the University of Dubai and Board Member of Dubai Academic Health Corporation. She was recently appointed as Honorary ProChancellor at Heriot-Watt University Dubai, further cementing her influence in shaping educational policies. Dr. Al Gurg chairs the Al Jalila Foundation, a nonprofit organization dedicated to advancing healthcare and transforming lives through medical research and education. She also oversees charitable initiatives through the Easa Saleh Al Gurg Charity Foundation. Her legacy is defined by her commitment to excellence, innovation, and empowering future generations.

MUHAMMAD BINGHATTI

CEO | Binghatti Holding

Firas Al Msaddi is the CEO and Executive Chairman of fäm Properties, one of Dubai’s largest and most technologically advanced

real estate brokerage firms. A selfmade entrepreneur, Firas has transformed the Dubai real estate landscape through his innovative approach, ethical practices, and commitment to leveraging technology in the property market. His journey from humble beginnings to leading a billion-dollar enterprise exemplifies resilience, vision, and determination. Born in Homs, Syria, Firas began his entrepreneurial journey trading shoes as a child. At 25, he founded fäm Properties in Dubai with a mission to redefine the real estate industry. Today, fäm Properties manages an professionals. Firas’s leadership has propelled fäm Properties to become Dubai’s top-performing brokerage firm for major developers like Emaar, Meraas, Meydan, and Dubai Properties Group. The company has received numerous accolades, including the Platinum Agent award from Emaar Properties and

Muhammad BinGhatti is a trailblazing entrepreneur and the CEO of Binghatti Holding, a leading real estate development company headquartered in Dubai. Known for his innovative approach to architecture and luxury real estate, he has transformed Binghatti into a globally recognized brand with

an investment portfolio exceeding AED 40 billion. Under his leadership, the company has redefined Dubai’s skyline with iconic projects that merge bold design with functionality. In 2014, Muhammad BinGhatti took the reins of Binghatti Holding, a company founded by his father, Hussain BinGhatti Aljbori, in 2008. From the outset, Muhammad infused his passion for design and engineering into the business, drawing inspiration from automotive and aeronautical aesthetics. This vision is evident in Binghatti’s signature architectural style— characterized by cantilevered balconies, geometric patterns, and vibrant color palettes. Binghatti’s portfolio spans over 40 projects across prime locations such as Business Bay, Downtown Dubai, Jumeirah Village Circle (JVC), and Dubai Silicon Oasis. Notable developments include Burj Binghatti Jacob & Co Residences, an ultraluxurious skyscraper in collaboration

with the world-renowned jewelry brand Jacob & Co., which aspires to become the tallest residential tower globally. Muhammad has positioned Binghatti as a pioneer in branded real estate by forging partnerships with global luxury brands like Bugatti and Jacob & Co. These collaborations have elevated Binghatti’s projects to new heights of exclusivity and innovation. For instance, Burj Binghatti stands as a testament to Muhammad’s vision of integrating luxury lifestyle elements into residential spaces. Under Muhammad’s leadership, Binghatti has earned numerous accolades, including being named the “Fastest Real Estate Developer” by the Dubai Land Department in 2022. The company has also won multiple international awards for its architectural designs and project execution. His bold vision ensures that Binghatti remains at the forefront of architectural excellence and luxury living.

FIRAS AL MSADDI

CEO | Fäm Properties

recognition as the highest transacting agency by the Dubai Land Department Firas is a pioneer in integrating technology into real estate operations. He launched DXBinteract.com, a government-backed prop-tech platform providing transparent data and insights on Dubai’s property market. This platform offers interactive reports and comprehensive statistics, empowering investors with actionable information. Beyond his business ventures, Firas is passionate about fostering collaboration and education within the real estate community. He launched the "Real Estate Blueprint" program, a series of training events aimed at raising professional standards among brokers. The program’s flagship event, "The Game Changers," attracted over 3,000 professionals and emphasized ethical practices and sustainable growth. Firas is also the author of The Art of Real Estate Investment: From Entry to Exit, where he shares insights into identifying and capitalizing on investment opportunities. His story inspires others to pursue their ambitions with integrity and innovation.

Haider Ali Khan is a visionary leader in the real estate technology space, serving as the CEO of Bayut and Dubizzle Group MENA. With over a decade of experience, Haider has revolutionized the UAE’s property market by integrating cutting-edge

technology with real estate services. His forward thinking approach has positioned Bayut and Dubizzle as market leaders in the region, transforming how properties are bought, sold, and rented. Haider’s career began in the United States, where he earned a degree in Electrical Engineering from the University of Texas at Austin. With 14 years of experience working for global giants like Goldman Sachs, Silicon Labs, and National Instruments, Haider brought a wealth of knowledge in technology and business strategy to his role at Bayut. In 2014, he moved to Dubai to lead Bayut’s operations, marking the beginning of a transformative journey. technology and business strategy to his role at Bayut. In 2014, he moved to Dubai to lead Bayut’s operations, marking the beginning of a transformative journey. His strategic vision led to groundbreaking initiatives such as TruCheck™, TruEstimate™, and BayutGPT, tools that have set new standards for transparency and efficiency in property transactions. Haider spearheaded the expansion of Bayut into Saudi Arabia with the launch of Bayut.sa and oversaw the acquisition of Lamudi Middle East in 2019. These moves solidified Bayut’s presence across GCC markets and reinforced its position as a regional powerhouse. Today, Bayut and Dubizzle are part of EMPG (Emerging Markets Property Group), one of the most well-funded tech startups in the region, with $200 million raised in its latest investment round. As a member of Dubai Chamber’s Advisory Council for Digital Economy, Haider plays an active role in

supporting government initiatives aimed at innovation and digital transformation. His efforts include partnerships with Dubai Land Department to launch tools like TruEstimate™ and special packages for Emirati brokers to enhance national development goals. Haider has received numerous accolades for his contributions to PropTech. He was named "PropTech CEO of the Year" at the CEO Awards 2023. Under his leadership, Dubizzle Group was also recognized as the “Fastest Growing Prop-Tech Company of the Year.” With plans for further innovation and an IPO on the horizon, Haider continues to shape the future of PropTech while inspiring entrepreneurs across sectors.

HAIDER ALI KHAN

CEO

Bayut & Dubizzle Group MENA

MRESHAPING SKYLINES

ichael Lahyani is the Founder and CEO of Property Finder, the Middle East’s leading online real estate platform. Since its inception in 2007, Michael has transformed the region’s property market by introducing innovative digital solutions that simplify property transactions for buyers, sellers & renters. His

forward-thinking approach has positioned Property Finder as a key player in the global PropTech industry. Born and raised in Geneva, Switzerland, Michael holds a Bachelor’s degree and an MBA in Finance from HEC Lausanne. After gaining valuable experience at PricewaterhouseCoopers, he moved to Dubai in 2005, where he identified a glaring gap in the real estate market—a lack of a comprehensive platform for property listings. At the time, property searches were limited to newspaper classifieds, which Michael saw as outdated for a rapidly modernizing city like Dubai. In response, he launched Al Bab World, a property print magazine offering free online advertising. By 2007, this evolved into Property Finder, an online portal that revolutionized how people searched for properties. Despite challenges like low internet penetration and market resistance to digital advertising, Michael’s vision for an online-first platform proved prescient. Under Michael’s leadership, Property Finder has expanded across seven countries, including the UAE, Saudi Arabia, Egypt,

Qatar, Bahrain, Lebanon, and Morocco. The platform now attracts over 14 million monthly users and offers cutting-edge features like virtual tours, price analytics, and customized search tools. In addition to its regional dominance, Property Finder holds a significant stake in Zingat, Turkey’s largest property portal. Michael also led the company through critical milestones such as securing Series B funding in 2016 with a valuation of $200 million and navigating the global financial crisis by pivoting to digitalfirst solutions. Today, Property Finder is part of EMPG (Emerging Markets Property Group), one of the most wellfunded PropTech companies globally. Beyond his business achievements, Michael is a strong advocate for innovation and entrepreneurship in the Middle East. As the first UAE-based entrepreneur to join Endeavor Global’s network of high-impact entrepreneurs, he has mentored startups and contributed to fostering a culture of innovation in the region.

ADEL SAJAN

Managing Director Danube Group

Ankur Agarwal is the Founder & CEO of Bricks N Woods (BNW) Real Estate, a leading real estate development company in

Dubai. With a remarkable journey from humble beginnings in Delhi to managing an impressive AED 14 billion in Assets Under Management (AUM), Ankur has become a prominent figure in the UAE’s real estate landscape. His innovative approach to development, sustainability, and client-centric strategies has positioned BNW as a key player in the industry. A chartered accountant by profession, he started his career tutoring children to support his education. After gaining experience through his own CA practice, Ankur moved to Dubai four and a half years ago with a vision to make a mark in real estate. Starting from scratch, he launched BNW Developments, which quickly grew into one of the UAE’s most recognized real estate firms. Under Ankur’s leadership, BNW has evolved from brokerage services to underwriting largescale projects and eventually venturing into property development. The company manages diverse projects across Dubai, including high-rise developments along Al

Adel Sajan, the Group Managing Director of Danube Group, is a second-generation entrepreneur who has played a pivotal role in transforming his father’s business into a global conglomerate. With a net worth exceeding AED 1.6 billion, Adel has expanded Danube’s footprint across real estate, retail, e-commerce, hospi

hospitality, and sports. His innovative leadership and strategic vision have positioned Danube as one of the most successful homegrown brands in the Middle East. Adel’s journey began at the age of 13 when he joined his father, Rizwan Sajan, in understanding the intricacies of the family business. Starting from the ground up, he worked in warehouses and sales teams, gaining hands-on experience that shaped his entrepreneurial mindset. By 2009, he officially joined Danube as a director and was instrumental in launching Danube Home (formerly Danube Buildmart), which has since become a leading home improvement brand in the GCC. Under his leadership, Danube Home expanded its presence to Oman, Saudi Arabia, Qatar, Bahrain, and beyond. The brand offers over 50,000 products sourced from countries like Italy, Germany, and India while

providing end-to-end interior design solutions. Adel also spearheaded the company’s entry into e-commerce to meet evolving consumer needs. Adel’s leadership philosophy revolves around empowering employees and fostering a collaborative culture. Initiatives like team-building trips to Bali and Australia reflect his commitment to creating a motivated workforce. His mantra—“One Team, One Goal”—has been instrumental in scaling Danube’s success tenfold. Adel’s personal life reflects his penchant for grandeur and meticulous planning. Beyond business and family life, Adel continues to inspire young entrepreneurs through his appearances on platforms like Shark Tank Dubai. With plans to further expand Danube’s global footprint while embracing technological advancements, Adel Sajan is shaping the future of entrepreneurship in the region.

ANKUR AGARWAL

CEO Bricks N Woods Real Estate

Ain Road, luxury townhouses, and property development. The company manages diverse projects across Dubai, including high-rise developments along Al Ain Road, luxury townhouses, and ultra-luxury properties on Al Marjan Island in collaboration with Bollywood actor Vivek Oberoi. Their flagship project, Aqua Arc, is strategically located near the world’s largest Wynn Casino and promises to redefine luxury living. Ankur’s focus on sustainability is evident in BNW’s upcoming portfolio of 14 projects, which include luxury residences, commercial spaces, and opulent hotels. BNW maintains a strong presence in Dubai, India, and the UK, with plans to establish 20 branches globally within two years.

Ankur envisions expanding the company’s AUM to over AED 20 billion while securing its position among the top five development firms in the UAE.

Ankur Agarwal’s journey exemplifies resilience, visionary thinking, and a commitment to sustainable growth. Through BNW Developments, he continues to shape Dubai’s real estate landscape while leaving a lasting legacy of innovation and excellence.

AKabir Mulchandani is a celebrated entrepreneur and the Founder and Chairman of FIVE Holdings, a Dubai-based real estate and hospitality powerhouse.

Known for his resilience, innovation, and ability to redefine luxury experiences, Kabir has built a

fashion lines under

The Pacha Collection.

Kabir Mulchandani’s journey is one of resilience, innovation, and visionary leadership. With plans to take FIVE Holdings public on the Dubai Stock Exchange in 2025 through a $2 billion IPO, he continues to inspire entrepreneurs worldwide.

diversified portfolio of assets spanning residential, commercial, and hospitality sectors. Originally from Mumbai, India, Kabir began his career in his family’s consumer electronics business before transitioning to real estate. After moving to Dubai in the early 2000s, he quickly established himself as a key player in the city’s booming property market. However, the global financial crisis in 2008 brought significant challenges, including legal battles that tested his resolve. Cleared of all charges after 140 days in jail, Kabir emerged stronger and more determined to rebuild his career. In 2011, he founded FIVE Holdings (formerly SKAI Holdings), marking the beginning of a remarkable comeback. His instinct-driven approach to development led to the creation of iconic projects like FIVE Palm Jumeirah Dubai a $1.2 billion luxury resort that set new benchmarks for hospitality. Under Kabir’s leadership, FIVE Holdings has grown into a global brand with assets exceeding $2.9 billion. The company’s portfolio includes luxury hotels such as FIVE Palm Jumeirah, FIVE Jumeirah Village, and FIVE Luxe in Dubai; FIVE Zurich in Switzerland and Destino Pacha Ibiza and El Hotel Pacha in Spain. In 2023, FIVE Holdings acquired the legendary Pacha Group, further expanding its footprint in the global entertainment and hospitality space. FIVE Holdings is celebrated for its innovative approach to blending luxury hospitality with entertainment. The brand’s unique offerings include private jet experiences, a music label (FIVE Music), and sustainable

KABIR MULCHANDANI

Founder & Chairman | FIVE Holdings

RESHAPING SKYLINES

ROHIT DESAI

RRohit Desai is a distinguished leader in India’s real estate and infrastructure sectors, with over 14 years of expertise in architecture, construction, and project management. As the Founder & Managing Director of RD Associates, RD Infra, RD Ventures, and Rohit Desai Infratech Ventures (OPC) Pvt Ltd, he

has played a pivotal role in transforming the landscape of property development and infrastructure projects across the country. His ventures are a testament to his commitment to excellence and innovation in the fields of architecture design, data-driven construction, and large-scale project execution. Rohit’s career began with a vision to redefine India’s real estate and infrastructure sectors. Through his leadership at RD Infratech Ventures, he has spearheaded numerous high-profile projects ranging from residential developments to largescale commercial infrastructures. His keen understanding of industry nuances has enabled him to deliver projects that balance functionality with aesthetic appeal while adhering to strict timelines and budgets. Rohit’s passion for architecture and project development is evident in his approach to design and execution. By integrating modern technologies with sustainable practices, he ensures that every project meets global standards while addressing local needs. His ventures have become synonymous with quality, innovation, and reliability. As the

driving force behind RD Ventures, Rohit has been instrumental in closing strategic property deals and managing infrastructural developments that have reshaped urban landscapes. His expertise spans end-to-end project management, from conceptualization to completion, ensuring seamless delivery at every stage. Rohit’s ability to anticipate market trends and adapt to evolving demands has positioned his companies as leaders in the industry. Whether it’s pioneering smart building technologies or adopting eco-friendly construction practices, his forward-thinking approach continues to set benchmarks for excellence.

With a career spanning over a decade, his leadership not only drives the success of his ventures but also contributes significantly to the evolution of India’s infrastructure landscape. As he continues to innovate and expand his portfolio, Rohit is committed to shaping the future of urban development through sustainable practices and cutting-edge solutions.

In the world of luxury, where exclusivity and prestige are paramount, every decision matters and none more so than the choice of

influencers who represent a brand. Unlike mass-market campaigns that prioritize reach and volume, luxury brands tread a fine line between visibility and maintaining their aura of sophistication. The influencers they partner with are not just content creators; they are brand ambassadors tasked with embodying the values, heritage, and craftsmanship that define the luxury experience.

Let’s step behind the curtain and explore the art and science of selecting influencers for high-end campaigns.

The Perfect Fit Beyond Numbers

For luxury brands, it’s not about how many followers an influencer has, it’s about who those followers are. Audience alignment is critical. Brands meticulously analyze an influencer’s demographics, psychographics, and engagement patterns to ensure their audience mirrors the brand’s ideal customer profile. For example, a luxury watchmaker like Rolex might collaborate with an influencer whose followers are predominantly high-net-worth individuals with an interest in timeless elegance and craftsmanship. It’s not just about targeting a niche, it’s about targeting the right niche.

KEY INSIGHTS

Tools like CreatorIQ or Upfluence are often used to analyze an influencer’s audience data, ensuring precision in targeting.

Values Over Virality

Authenticity reigns supreme in luxury marketing. The chosen influencer must align with the brand’s ethos and values, reinforcing its identity rather than diluting it. For instance, Hermès partners with influencers who emphasize slow fashion and craftsmanship, mirroring its commitment to timeless quality. On the flip side, overexposure can be detrimental. Luxury thrives on scarcity and exclusivity, so brands often limit partnerships to a select few influencers to maintain desirability.

KEY INSIGHTS

Look for “genuinfluencers” content creators who naturally incorporate luxury products into their lifestyle without appearing overly commercialized.

Storytelling Through Visuals

Luxury is as much about aspiration as it is about products. Influencers are chosen not just for their audience but for their ability to craft visually stunning narratives that evoke desire. From showcasing Louis Vuitton luggage against exotic backdrops to capturing Dior gowns at exclusive galas, visual storytelling is at the heart of every campaign.

KEY

INSIGHTS

Platforms like Instagram remain the go-to for luxury campaigns due to their visual nature, while YouTube offers opportunities for long-form storytelling through behindthe-scenes content.

Maintaining Exclusivity in a Digital World

One of the greatest challenges for luxury brands is balancing digital accessibility with exclusivity. Overexposure risks diluting a brand’s image, so partnerships are often limited to mid-tier or micro-influencers who can deliver high engagement within niche communities.

KEY INSIGHTS

A study by Socialyte found that microinfluencers deliver engagement rates 8 times higher than macro-influencers while maintaining authenticity, a key factor for luxury consumers.

Collaboration Over Control

Luxury brands understand that influencer collaborations work best when they’re partnerships rather than prescriptive arrangements. Influencers are given creative freedom to interpret the brand in ways that resonate with their audience while still adhering to overarching guidelines.

KEY INSIGHTS

Dior invited influencers into its ateliers to document the craftsmanship behind its haute couture collections—a campaign that celebrated both artistry and transparency.

Luxury marketing is all about creating desire and influencers are the storytellers
Choosing the right one isn’t just about metrics or aesthetics, it’s an exercise in curation. The right partnership doesn’t just sell, it builds a legacy.

BEHIND THE SPOTLIGHT

THE ONES WHO MAINTAIN THE INFLUENCE

While the world celebrates the faces that dominate our screens, the voices that inspire us, and the influencers who shape trends, there’s an entire ecosystem of talent working tirelessly behind the scenes. These are the individuals who amplify influence, craft narratives, and ensure that the spotlight shines brighter on others. They are radio hosts, journalists, media strategists, designers,voiceover artists, and creative minds who make magic happen without always taking center stage.

In this feature, we celebrate six extraordinary individuals who have carved out their own niches in shaping influence. From radio jocks who set the tone for our mornings to sonic branding specialists whose voices define cities, these profiles highlight those who work behind the scenes to create impact. Here, we profile the exceptional individuals whose work behind the spotlight has left an indelible mark on industries ranging from entertainment to media.

Formerly the face of Gravitas on WION, Palki has spent over two decades redefining journalism with her ability to tell India’s story to the world. Her approach combines hard hitting news with accessible storytelling, making global issues relatable to viewers across cultures. In 2024, she led a groundbreaking series on climate change that was syndicated across 190 countries, cementing her reputation as a global voice for impactful journalism

Journalist & Global Storyteller

Founder of Augustus Media, Richard is the driving force behind Lovin Dubai, Lovin Saudi, & Smashi TV His platforms have become cultural staples in the UAE & KSA, blending news, entertainment and lifestyle content A pioneer in digital media, Richard has redefined how audiences engage with regional stories In 2024 Augustus Media launched a new platform dedicated to showcasing emerging creators in the region, further solidifying its role as a cult

Host of Breakfast No.1 on City1016, Parikshit brings humor & relatability to his morning show, making it one of Dubai’s most beloved radio programs Beyond radio, his travel blog has garnered hundreds of thousands of followers as he documents his adventures across more than 100 countries In 2024, Parikshit was awarded “Best Radio Presenter in the UAE” for his ability to connect with diverse audiences through humor and authenticity

Whether I’m on air or in the air, my goal is always to with

Radio Jock & Travel Blogger

PARIKSHIT BALOCHI

Founder of Huda Beauty and one of the most influential figures in global beauty culture, Huda has built a billion dollar empire rooted in inclusivity and innovation Her social media presence bridges luxury with relatability for millions worldwide In 2024, Huda launched a campaign advocating for transparency in beauty marketing while continuing her philanthropic efforts supporting humanitarian causes globally

True beauty lies in authenticity and that’s what I strive to create EVERY

As co-founder of Mindloop Studios & “The Voice of Dubai, ” Ahmad has lent his voice to some of theUAE’s most iconic projects, including Expo 2020 and Dubai Opera campaigns

His work in sonic branding has redefined how brands use sound to create emotional connections with their audiences

In 2024, Ahmad launched OnTheField Creative Academy, mentoring aspiring voiceover artists and expanding his influence beyond audio production

A voice isn’t just sound, it’s an

Amna Al Qubaisi is celebrated as the first female Emirati racing driver to compete internationally, breaking

barriers and inspiring women across the Middle East. Her journey from karting prodigy to Formula 4 and Formula 3 driver showcases her resilience, skill, and passion for motorsport. Born into a motorsport-driven family her father, Khaled Al Qubaisi, is a renowned endurance racer, Amna’s love for racing began at 14. She quickly excelled in karting, becoming the first female Arab driver to compete in the Rotax Max Challenge Finals in 2014 and winning the GCC Drivers Academy Programme competition in 2017. These achievements set the stage for her transition into single-seater racing. In 2018, Amna made history as the first Arab woman to compete in Formula 4 with PREMA Powerteam. She secured her first major victory at the UAE F4 Trophy round during the Abu Dhabi Formula 1 Grand Prix in 2019, standing on the F1 podium, a proud moment for both Amna and the UAE. She later progressed to Formula 3 Asia, competing against top-tier drivers and proving her mettle on challenging tracks. Amna became the first Middle Eastern woman to participate in Formula E’s test program in

A ISI AMN Q AL UBA

Emirati motorsports racing driver

Saudi Arabia in 2018. Recently, she joined MP Motorsport as part of the F1 Academy, a program designed to nurture female drivers for higher levels of competition. In April 2024, she achieved a significant milestone by winning one of three races at an F1 Academy event in Austria, finishing sixth overall in the championship rankings. Amna balances her racing career with academics as a Bachelor of Applied Science student at Sorbonne University Abu Dhabi. Amna’s achievements symbolize progress for women in motorsports. She continues to inspire young Arab girls to pursue their dreams fearlessly. With aspirations to race in Formula 1, Amna remains committed to breaking records while paving the way for future generations.

Sherif Thomas, a name synonymous with innovation and ambition in the fashion industry, has carved a unique niche for

himself as the co-founder of Fashion Factor , a platform that has redefined how fashion is perceived and celebrated globally. With a career spanning years of dedication, Sherif has emerged as a visionary leader, blending creativity with business acumen to create a lasting impact on the industry. Sherif’s journey into the world of fashion has been about crafting a vision that inspires and empowers, combining creativity with a deep commitment to fostering talent and innovation. about crafting a vision that inspires and empowers, combining creativity with a deep commitment to fostering

SRHE T SHOMA

Co-Founder

| Fashion Factor IF

talent & innovation. His early years were marked by a deep curiosity for design and storytelling, which later evolved into a passion for empowering emerging talent. Recognizing the need for a platform that could bridge the gap between aspiring designers and the global stage, Sherif co-founded Fashion Factor with his business partner, Rami Mahmoud. Under his leadership, Fashion Factor has become a cultural phenomenon. The platform provides opportunities for designers to showcase their work, connect with industry leaders, and gain international recognition. Sherif’s ability to identify trends and nurture talent has earned him respect as both a mentor and an innovator.Sherif’s influence extends beyond the runway. He is deeply committed to fostering creativity and collaboration within the fashion community. His insights into the business of fashion ranging from branding strategies to navigating challenges, have made him a sought-after speaker and thought leader.

Sherif’s Instagram offers a glimpse into his dynamic world, where he seamlessly balances his roles as an entrepreneur, mentor, and advocate for change in the fashion industry. Follow him to stay inspired by his journey and discover how he continues to shape the future of fashion with passion and purpose.

Hubert Sepidnam, popularly known as Mr. Taster, is an internationally celebrated food blogger and culinary

influencer based in Dubai With over 1 9 million followers on Instagram and an equally impressive presence on TikTok, YouTube, and Facebook, Mr Taster has redefined the art of food storytelling. His journey began in 2005 with a simple post about baby octopus, which garnered unexpected attention and sparked his passion for documenting the world’s culinary treasures Mr Taster’s content is a vibrant celebration of food, culture, and human connection. His mission extends beyond reviewing dishes to exploring the stories behind them highlighting the chefs, traditions, and communities that bring food to life Over the years, he has traveled to more than 40 countries, showcasing cuisines ranging from Persian kebabs to Uzbek plov and Indian curries. His unique ability to blend humor with insightful commentary has made him a beloved figure among food enthusiasts worldwide In addition to his digital success, Mr Taster has played a pivotal role in promoting Persian cuisine globally. He has collaborated with renowned

N

ZHAN K AIRKL

Founder | Jewellery Soul

Zhanna Kirkland is a celebrated jewellery and fashion expert of New Zealand origin, renowned for her discerning eye

for luxury and her ability to narrate compelling stories through high-end jewels and lifestyle pieces. With extensive expertise in elite fashion, sustainable luxury, and brand storytelling, Zhanna has become a global thought leader in the luxury industry. Recently relocating to Dubai to tap into the city’s vibrant luxury market, she continues to shape the narrative of high-end living through her consultancy firm, Jewellery Soul. Zhanna’s fascination with jewelry began at a young age, inspired by the intricate craftsmanship and emotional resonance of fine gems. Over the years, she honed her expertise by studying gemology and design while immersing herself in the world of haute couture. Her career has been marked by collaborations with some of

INFLUENCE IN ACTION

MR.

TAST

HUBERT SEPIDNAM ER

International Food Blogger

chefs like Gordon Ramsay and introduced Persian dishes to international audiences, including dignitaries such as Sheikh Hamdan bin Mohammed Al Maktoum His efforts have earned him accolades like the Best Personal Brand Award at the MENAA Awards in 2021 Despite his larger-than-life persona online, Mr. Taster remains deeply grounded. He often discusses the challenges of balancing his passion for food with health concerns and credits his wife for keeping him on track As a cultural ambassador, he continues to use his platform to foster crosscultural understanding through the universal language of food.

the world’s leading fashion and Jewellery brands, where she has helped elevate their stories to connect deeply with elite audiences For Zhanna, jewelry is not just an accessory but a work of art that carries personal meaning. Her ability to connect with each piece on an emotional level allows her to craft narratives that resonate with clients globally This unique approach has made her a sought-after consultant for high-profile events such as the Cannes Film Festival and Vicenzaoro Jewelry Show. Through her Dubai-based company Jewellery Soul, Zhanna provides bespoke consulting services to luxury brands and individuals Her offerings include brand strategy, storytelling, and niche-targeted solutions that help businesses reach their optimum potential in the competitive luxury market. By blending traditional elegance with modern trends, Zhanna ensures that every brand she works with stands out while maintaining its authenticity

Her work extends beyond consulting; she reviews high-end jewellery, art, décor and fashion at prestigious global events

Known for promoting sustainable fashion practices, Zhanna advocates for ethical sourcing and craftsmanship in the luxury industry

Moaid Mahjoub is a highly regarded strategic advisor and business leader whose expertise

spans marketing, business development, and digital transformation. With over eight years of experience, he has built a reputation as a key figure in Saudi Arabia’s professional landscape. Moaid currently serves as the Global Director of Strategy at the Private Office of Princess Jawaher, where he oversees government affairs, external relations, and protocol for the Princess’s philanthropic and social initiatives. Additionally, he is a partner at Great Guns, a global production company, where he leads operations in the Middle East and Africa. Moaid’s work reflects his commitment to Saudi Arabia’s Vision 2030 by integrating traditional and modern business practices to drive economic diversification. His ability to bridge creative and corporate sectors has made him instrumental in delivering transformative strategies that elevate market reach and foster strong stakeholder relationships. Beyond his corporate roles, Moaid is a powerful digital influencer with over 1.3 million followers across LinkedIn,

MIDOA M UB AHJO

Strategic Advisor | Entrepreneur

Instagram, and X. His LinkedIn presence alone boasts over 105K followers, where he shares insights on leadership, innovation, and Saudi Arabia’s transformative projects like NEOM and Sindalah Island. His consistent engagement with his audience underscores his influence in shaping narratives around business strategy and growth. Moaid’s accolades include being ranked among the top Arab influencers on LinkedIn in 2025. His ability to deliver high-quality content that resonates with professionals across industries has positioned him as one of the most sought-after voices in business strategy and development.

DR.

BU

ABDULL

AChairman | Bu Abdullah Investment Group

Dr. Bu Abdullah is a prominent Emirati businessman, legal consultant and philanthropist whose influence spans

across industries and continents. As the Chairman of the Bu Abdullah Group of Companies, he oversees a conglomerate of over 270 businesses specializing in real estate, legal services, business consultancy, investments, and events. His entrepreneurial journey began in 2005 when he established his first company, leveraging his expertise in law to provide comprehensive solutions to businesses across the Middle East and Asia. A graduate in law, Dr. Abdullah’s dual expertise in business and legal consultancy has enabled him to cater to a diverse clientele, from multinational

corporations to small enterprises. His professional acumen has earned him recognition as one of the most dynamic Emirati entrepreneurs of his generation. Beyond his corporate success, Dr Abdullah is deeply committed to humanitarian causes During the COVID-19 pandemic, he played a pivotal role in supporting migrant workers and underprivileged communities by providing essential supplies and legal assistance His philanthropic efforts have earned him accolades such as the Guinness World Record and recognition from the World Book of Records UK for his contributions to society. Dr. Abdullah’s influence extends into cultural diplomacy and entertainment. He has forged strong ties with Bollywood, hosting A-list celebrities and presenting awards at prestigious events like the Filmfare Middle East Achievers Night His passion for poetry and Urdu literature further highlights his multifaceted personality In addition to his business and philanthropic endeavors, Dr Abdullah actively promotes tolerance and unity among expatriate communities in the Gulf region. His work has been recognized with numerous awards, including the Humanitarian & Tolerance Award presented by Sheikh Nahayan Bin Mubarak Al Nahayan.

SAHAR S AAY

Celebrity Makeup Artist & Hairstylist

INFLUENCE IN ACTION

Joelle Barchini is a Lebanese media personality, podcast host, and entrepreneur based in Dubai. Known

for her versatility and relentless drive, Joelle has built a multifaceted career that spans podcasting, emceeing, modeling, acting & content creation all while working as a cabin crew member for Emirates Airlines Despite the demanding nature of her aviation career, Joelle has pursued her passions with determination, carving out a unique space for herself in the Middle East’s media and entertainment industries. Joelle is the creator and host of Brave Talks with Joelle, a podcast that tackles taboo topics and societal issues with international guests The show provides a platform for open discussions on mentalities, cultural differences, and personal growth. Through her podcast, Joelle has gained recognition for her ability to engage audiences in meaningful conversations that challenge norms and inspire change Her career highlights include collaborations with world-renowned brands such as Victoria’s Secret, H&M, Emirates Airlines, The Cheesecake Factory, and NEOM Her work with these brands reflects her adaptability and creative flair across

Saya is a globally renowned makeup artist celebrated for her transformative artistry and

collaborations with some of the world’s most prestigious brands and A-list celebrities. With over a decade of experience, Sarah has become a trusted name in the beauty industry, known for enhancing natural beauty while pushing creative boundaries Her work has graced exclusive events, red carpets and high-profile launches, solidifying her reputation as a trailblazer in the field. Sarah’s career began with a passion for makeup that evolved into a flourishing profession Her attention to detail & innovative techniques have made her one of the most sought-after artists in the Middle East and beyond. Among her many accomplishments, Sarah had the honor of glamming up Beyoncé at the grand launch of Atlantis The Royal in Dubai, a defining moment that showcased her talent on an international stage While many of her celebrity clients remain undisclosed due to strict NDA policies, Sarah’s artistry has created conic looks for numerous A-listers.

Her influence extends far beyond her celebrity clientele She has collaborated with leading beauty brands such as MAC Cosmetics, Charlotte Tilbury, and Dior Beauty on exclusive campaigns and product launches. Notably, she partnered with PAC Cosmetics to launch her signature collection, including products like the Dewy Liquid Blush and Dare to Dream Brush Kit These collaborations reflect Sarah's deep understanding of consumer needs and her ability to translate expertise into accessible beauty solutions. Her partnerships have elevated brand visibility while introducing innovative products that resonate with diverse audiences Through these ventures, Sarah has cemented her position as a key figure in shaping global beauty trends Beyond her professional achievements, Sarah is passionate about empowering individuals through makeup. She conducts workshops and masterclasses to mentor aspiring makeup artists and help women embrace their unique beauty Her approach emphasizes selfexpression and confidence-building, making her an inspirational figure in the industry Her strong social media presence amplifies her impact. With a loyal following on Instagram, she shares tutorials, product recommendations, and insights into her creative process, serving as both an educational resource and a celebration of artistry As she continues collaborating with global brands and celebrities, Sarah remains committed to pushing boundaries and leaving an indelible mark on the world of beauty

various industries In addition to her podcasting success, Joelle is an accomplished emcee One of her most notable assignments was hostings an exclusive New Year’s Eve event for His Highness the Ruler of Ras Al Khaimah. Attended by government officials and VVIPs, this prestigious event showcased Joelle’s professionalism and charisma on stage Balancing her role as a cabin crew member with her creative pursuits is no small feat Joelle’s ability to manage a hectic schedule while excelling in multiple fields is a validation to her dedication Her journey serves as an inspiration to others who aspire to pursue their passions despite challenges

Dr. Munir Ahmad Chaudhry, widely known as Dr. MAC, is a multifaceted leader with over 25 years of

experience spanning industrial manufacturing, investments, tourism, and services sectors. As a Doctor of Anthropology and an accomplished investor, Dr. Ahmad has consistently demonstrated his ability to merge intellectual rigor with practical business acumen to create transformative ventures. Currently serving as the CEO of AlMaktoum Investment Group and President of Aspire World Investments, he has spearheaded initiatives that have reshaped industries while fostering sustainable growth. As the head of multiple global organizations, Dr. Ahmad has played a pivotal role in driving economic development across diverse sectors. His investments in industrial manufacturing have introduced cutting-edge technologies that enhance productivity and sustainability. In the tourism sector, his projects have focused on creating immersive experiences that celebrate cultural heritage while promoting economic opportunities for local communities. His ventures in the services industry are equally impactful. Under his leadership, Aspire World Investments has become a benchmark for excellence in

MUNI A ADHM DR. R

CEO

AlMaktoum Investment Group

delivering innovative solutions tailored to meet the evolving needs of clients worldwide. His contributions have earned him numerou accolades, including the prestigious President’s Award for Excellence in Leadership and Innovation. His ability to inspire change through visionary leadership has positioned him as a thought leader in global business circles. Beyond his entrepreneurial pursuits, Dr. Ahmad is an accomplished poet and cultural advocate. His “Aspiration” series—a collection of ten volumes of poetry and naats reflects his ability to intertwine spiritual devotion with lyrical elegance. These works offer readers a profound journey through faith and artistic expression, showcasing Dr. Ahmad’s unique talent for blending business wisdom with creative storytelling.

A ALJM K NHA

ALifestyle Influencer | Fashion Model | Content Creator

jmal Khan, popularly known as AK, is a celebrated lifestyle influencer, fashion enthusiast, and travel content creator

based in the UAE. With a strong digital presence on platforms like Instagram and TikTok, where he has amassed over 3.6 million followers, Ajmal has become a prominent voice in the fashion and lifestyle space. His journey from humble beginnings to becoming one of the UAE’s most recognized influencers is a testament to his creativity, resilience, and passion for self-expression. Known for his ability to seamlessly blend traditional and modern styles, he has collaborated with leading global brands and designers to create content that resonates with diverse audiences. His wardrobe showcases innovative designs that capture the essence of contemporary UAE culture while maintaining a global appeal. Ajmal’s unique sense of style has

earned him recognition as a trendsetter in the Middle East. His collaborations with top fashion brands highlight his ability to curate looks that inspire his followers to embrace their own personal style By using fashion as a medium for storytelling, Ajmal has positioned himself as an artist shaping the future of lifestyle content. Travel plays a pivotal role in Ajmal’s content creation and personal growth. He has explored destinations across Europe, Asia, and the Middle East including Paris, Amsterdam, Sri Lanka, Georgia & Qatar. His travel experiences influence not only his fashion choices but also his perspective on life. Ajmal’s social media platforms are filled with vibrant snapshots of his adventures, paired with lifestyle tips and recommendations that reflect the essence of each destination. Through his content, he encourages his followers to step out of their comfort zones and embrace new experiences. Ajmal’s rise in the fashion and lifestyle industry is marked by significant achievements. His collaborations with renowned brands solidifies his position as a leader in the influencer space. As he continues to expand his influence in fashion, travel and lifestyle content creation, he remains committed to inspiring others through his work. Ajmal Khan is a visionary shaping the future of digital storytelling through fashion & travel.

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