Written by the passionate and read by the dedicated, Fall Line Skiing is the real skier’s magazine. We’ve been creating high quality content to feed the ski obsessed soul since 1991 so we’re the trusted voice of experience. Formulaic editorial designed only to collect numbers just isn’t for us. Our content is original, compelling and often quirky and created to inspire skiers of all levels and experience to go further, faster and higher in the mountains.
“There are a few places left in the world where I’ve not skied but desperately want to. Fall Line hunts those places out and makes my desire to get out there even stronger. That’s aspirational reading”
Graham Bell
Why choose Fall Line?
Our readers need you to help them achieve their skiing goals.
Fall Line talks to the keenest skiers like no other snowsports media. For a start, there is no other magazine delivering season-long inspiration for skiers in the UK. Magazines work very well at engaging with readers in what we like to call the prime of their skiing lives. The stories are properly crafted and withstand being read over and over. The imagery is outstanding, relevant and inspirational. The reviews are put together by experts who know and love their subject. Our craft is fed online to an increasing audience, but it’s the magazine that serves as the wellspring of ski goodness.
Who are our readers? They are hugely enthusiastic skiers. They want to visit new destinations and resorts, they want to be well-equipped and need a full set-up of quality gear to enjoy their passion. Their skiing covers the whole mountain – most own two pairs of skis, avalanche safety gear and accessories to allow freeriding and backcountry skiing. Crucially, they have enough money to get stuck in at this level.
Fall Line offers innovative and deep engagement with skiers. These are people who research and buy into brands. We editorialise the messages you’re pushing out there, whether it’s about your drive for sustainability, the concepts that drive you, or the innovations that are going to make our readers’ experiences more… ski.
Because that’s what Fall Line is. It’s about being more ski.
Nicola, Publisher & Editor, Fall Line
WHAT WE DO
We are the only 100% actively bought independent ski magazine, available on the newsstand and by subscription.
We are the voice of experience with more than 30 years on the newsstand. Our key editorial staff are based in the Alps and Scotland with contacts, gear testing and story opportunities right on their doorstep.
Our articles are original, compelling and often quirky, written by industry insiders, pro skiers, mountain guides and trusted regular contributors from the UK, Europe, North America and beyond.
Our readers engage with Fall Line Skiing all year round via our lively digital channels. We give them their winter sports fix and keep them informed at fall-line.co.uk, through our regular newsletter and via our social media channels, 12 months of the year.
Whether you’re into resort ripping, freeride stash hunting or remote wilderness exploring, our bumper annual Gear Guide (on sale October 2025) is the ski geek’s bible. It features equipment, clothing and accessories hand-picked by our expert team, reviews of the season’s best skis,
interviews with industry insiders and in-depth kit analysis.
We are the staunchest allies of ‘Own your kit. Buy it in the UK’. We always emphasise the importance of a robust UK industry and we never advocate online discounters.
Our surveys are thorough, long running and give great insight into UK snow sports enthusiasts. We’re into our 23rd year of questioning the skiing public and their feedback helps shape the way we communicate – see later for more survey feedback.
Fall Line clients
We work with the biggest brands and destinations in the ski industry
Who will you reach?
❅ 75% of Fall Line readers take two or more ski trips each season
❅ 32% of Fall Line readers take three or more trips each season
❅ 30% of Fall Line readers ski for more than three weeks each season
❅ They visit UK retailers where our technically minded readership seek out and buy the latest gear
❅ They have a lot of kit – almost all have at one or more pairs of boots and 96% own at least one pair of skis. They also have dedicated ski packs, tend to wear layered clothing and helmets, and almost 70% have tried ski touring
❅ They’re actively looking for new places to ski, and they have the money to make it happen
❅ They travel to North America, Japan and alternative destinations more than average: 25% of our audience invest in long-distance travel compared with 10% of all skiers
❅ They book ski trips for friends and family, and crucially, they want to inspire others to ski!
❅ 30% of our readers lead a group of six or more. They influence gear purchase and trip choice, giving us a wide reach of influence
❅ They go to UK slopes and events
❅ They engage with Fall Line magazine through autumn, winter and spring – our on-sale dates for ‘25/26 run from October 2025 to May 2026
❅ They love the magazine. When asked if they’d prefer digital issues or just a website, over 90% replied that they wanted to continue getting a printed magazine
“Black Diamond and Pieps have partnered with Fall Line for a number of years now. They are a super-knowledgeable and fun team to work with. The magazine is expertly produced, looks great and, most importantly, is still relevant as the ‘go to’ place to read up on the very best ski gear for the season, backed up by the website”
Sean Manley, Black Diamond / Pieps
Print opportunities
What we write about
❅ Inspirational reads on resorts and destinations, both well-known and offbeat.
❅ Objective, entertaining, and wide-ranging triedand-tested gear reviews created by our team of experienced and highly knowledgeable skiers.
❅ Big-name interviews: recent interviewees include Mikaela Shiffrin, Glen Plake, Sam Anthamatten and Dave Ryding.
❅ Backcountry advice from British IFMGA mountain guide Andy Townsend.
❅ Technique tips from the world’s best skiers.
❅ A Family Guide to... group advice; destinations to dilemmas.
❅ Must-read columns by Graham Bell and Ingrid Backstrom.
❅ Insider pieces such as A Local’s Guide To…, My Mountain, and Behind The Brand that delve deeper into some of the most interesting sectors of the ski industry.
❅ Classic series such as WTF?!, Little Hills/Big Thrills and One Lift For The Rest Of Your Life.
❅ Outstanding photography Fall Line is famous for it!
“We’ve
worked with Fall Line for the past few seasons. They give us a great platform to reach a wider target audience. From online adverts to competitions, not only do we extend our reach and database, but they are great to work with, too”
Dan Fox, Ski Weekends
Paid-for exposure
❅ Promote your product to customers via our competitions and giveaways (see page 8 for more details).
❅ Page sponsorships – our editorial team can help shape your choice with imaginative ideas for pages that fit your brand.
❅ Advertorials – our editorial team have years of experience creating engaging and tailor-made aadvertorials about winter destinations across the globe. Simply send us a brief about what you would like to promote and our award-winning writers will do the rest. Or, you can provide the text yourself. You decide.
❅ Bespoke projects – we pride ourselves on being a focal point of contact in the ski industry and greatly enjoy creating and delivering projects designed to educate, entertain and inspire our readers.
Campaigns
Want to push different products across winter? We make it easy!
❅ Skis, boots & bindings – highlight your kit that matches our issue themes, from piste to all-mountain to freeride to touring.
❅ Outerwear & accessories – follow the seasons: push insulating items in the wintry pre-season issues and lighter weight kit as it warms up.
❅ Touring kit – touring is a Fall Line staple and our highly respected backcountry editor, IFMGA mountain guide Andy Townsend, gives kit tips in every issue. Ask our team where the focus lies each month so you can highlight relevant gear.
❅ Trips & travel – whatever experience, trip or destination you want to push, we’ll have relevant editorial across our issues, from family to freeride to far-flung exotic ski destinations like Turkey and Greece.
Print opportunities Dates & issues
Competitions
❅ Got some gear or a trip to give away? We run regular competitions across print and digital. A comp or giveaway gives great exposure, high feel-good factor and a chance to plug a specific item or trip.
❅ From high-value print competitions to #WinItWednesday style social media competitions, we have an option to suit all budgets.
Young brands
❅ We love supporting new brands
If you aren’t yet a household name but want to shout about your product, Fall Line is the place to do it.
❅ While you may not be able afford full colour or a lot of space we have affordable packages using our newsletter and social media channels to help you get your message out.
❅ Our Emerging Brands feature gives you the opportunity to build brand awareness with an interview-style feature. You answer some questions and tell us all about your company and then leave it to us! You’ll have the opportunity to approve the content and images before it’s published.
“We have been connecting with passionate skiers through the Fall Line title for over 20 years. The editorial and commercial team ALWAYS hit the mark with paid-for opportunities, developing proposals and creative executions that cleverly deliver our key messages and campaigns”
Emma Russell, Helly Hansen
WIN A FULL OUTFIT FROM HALTI
ISSUE 199 − OCTOBER 2025
2026 Gear Guide
Our bumper annual ski geeks’ bible, showcasing handpicked, tried-and-tested products, from skis and boots, to helmets and avi bags. Plus expert buying advice and interviews with key industry players.
On sale: 9 October Artwork by: 18 September
ISSUE 200 − NOVEMBER 2025
Special 200th issue anniverary edition
Celebrating 200 issues of Fall Line Skiing! Delving into skiing past and present, interviews with some of the biggest names in the industry (hello, Glen Plake), plenty of inspirational features, as well as our much-anticipated Gear Of All Time awards.
On sale: 27 November Artwork by: 6 November
ISSUE 201 − JANUARY 2026
Piste & All-Mountain Issue
Covering everything in-resort, from the best high-mileage resorts in the Alps, to piste and park technique tips. Gear: the hottest piste, all-mountain and freestyle kit for 2026.
On sale: 20 January ‘26 Artwork by: 19 December ‘26
ISSUE 202 – FEBRUARY 2026
Powder & Backcountry Issue
All things off-piste, from lift-accessed powder to hut-to-hut touring trips, including expert safety advice from our Backcountry Editor. Gear: the hottest freeride and backcountry kit for 2026.
On sale: 19 February ‘26 Artwork by: 29 January ‘26
ISSUE 198 – MAY 2026
Summer Adventure Issue
Inspiring skiers to hit the mountains in the summer, featuring hiking, wild swimming, trail running, mountain biking, SUP, climbing and camping.
On sale: 14 May ‘26 Artwork by: 23 April ‘26
2025/26 PRINT ADVERTISING RATES
SIZE OF ADVERT RATE
Full colour page
Double-page spread
Half page
Quarter page
£1,450
£2,450
£750
£450
Eighth page £275
£3,300
Inside back cover
£2,200
Sponsorship/advertorials £poa
Inserts
DPS Please supply as two single pages
We will tailor a package to deliver your campaign. Series discounts available!
Travel & tourism industry
ARE YOU TAKING PEOPLE PLACES? WE’LL PUSH THEM IN THE RIGHT DIRECTION
PROMOTE YOUR DESTINATION
Fall Line readers are known for seeking out new resorts and mountains. 75% of Fall Line readers take two or more trips each season and as well as returning to tried-andtrusted favourites, they love to explore. A recent industry survey (see below) showed that magazines are a highly trusted source of inspiration for ski holidays. Our own annual surveys have consistently found that Fall Line readers are inspired to visit new destinations by what they read and see in our pages.
We can offer imaginative campaigns across both print and digital platforms to promote your destination, accommodation and/or form of transport to our readers. As well as traditional branded ads we can target skiers through our carefully thought-out destination-focused features – such as In Search of Powder, Ski Journal and Sluff.
If you have a particular athlete or personality with links to your brand then more opportunities exist with interview features such as 15 minutes with or My Mountain. These will showcase your destination in a very positive style. Competitions are always very popular and particularly those with holiday prizes. If you can provide accommodation, transport or an all expenses paid holiday then this would receive plenty of attention while building awareness of your resort or your brand (see page 8 for more details).
NATIONAL SURVEY RESULTS, WINTER 2024
According to the 2024 LISTEX survey results, 33% of respondents voted magazines as being their most trusted source of advice when booking their next ski holiday. This compared to 20% for newspapers, 15% for ski shows and 15% for social media.
Meanwhile, Fall Line’s 2024 survey revealed 30% of respondents voted magazines as their main source of ideas and inspiration for buying ski gear. This compared to just 16% for in-store advice, 6% for social media, 6% for ski shows and 1% for newspapers.
Magazines are vital sources of information and inspiration!
Destination & interview features
We can offer imaginative campaigns across both print and digital platforms to promote your destination to our readers. According to your level of spend, we can guarantee a spot in one of our regular editorial features, tailored for you by our expert editorial team. Coverage and angle will depend on your focus, be it off-piste, touring, family, snow record and so on, and how this fits into our regular editorial running order and issue themes (see box).
DESTINATION FEATURES
In Search of Powder
Length: minimum 4 pages
Type of article: photo-led destination feature
Requirements: fully hosted individual press trip (minimum 3 days’ skiing). Guide and/or instructor needed for at least two days if the focus is off-piste. Plus rights-free images of resort and slopes.
Ski Journal
Length: minimum 4 pages
Type of article: diary-style, first-person account of a visit to a resort; can focus on piste or off-piste action. If applicable can also incorporate apres-ski and other local activities.
Requirements: fully hosted individual press trip (minimum 3 days’ skiing). Guide and/or instructor needed for at least two days if the focus is off-piste. Plus rights-free images of resort and slopes.
Backcountry
Length: minimum 3 pages
Type of article: first-person account of a backcountry adventure, which usually includes some skinning and can include mountain hut stays.
Requirements: fully hosted individual press trip (at least 3 days’ skiing) with a mountain guide + relevant professionally taken rights-free high-res photos.
Sluff
Length: minimum 2 pages
Type of article: has your resort recently put in an amazing new snowpark, or opened a section of backcountry or a freeride area that’s worth reporting on? We can tell your story.
Requirements: fully hosted individual press trip (at least 2 days’ skiing) and relevant professionally taken rights-free high-res photos.
INTERVIEW FEATURES
My Mountain
Length: 2 pages
Type of article: interview with a professional ski or snowboard athlete or an acclaimed instructor or personality from your resort about their ‘home’ hill
Requirements: high-res rights-free images of the athlete and of the resort (needed in advance) + contact details for interviewee (must speak English).
A Day in the Life of...
Length: 2 pages
Type of article: profile of somebody who does an interesting job in your resort (recent subjects have included a mountain guide and snowpark-shaper).
Requirements: contact details for interviewee + professionally taken, rights-free high-res portrait and action photos at work and in ‘winter mode’
Ski Chatter
Length: 3 pages
Type of article: interview with athlete or well-known personality from your resort.
Requirements: contact details for interviewee + rights-free, high-res professionally taken portrait and action photos in ski or competition or work mode.
ADVERTORIALS
If you decide an advertorial is what you’re after, our team of expert writers will happily work with you to create a bespoke article.
Length: minimum 2 pages.
Nikolai Schirmer
Digital opportunities
CUSTOMISED MEDIA PACKAGES
Use our lively website, newsletter and social channels to mix and match – we’ll create a package to suit your budget and aims.
You can tailor packages to suit your marketing aims, budget and sector – you can target your key market, be it backcountry, piste, family, powder, sustainability or others.
Packages can include… page sponsorships, run of site banners, newsletter stories or branded ads, social media campaigns and sharing, videos, star athlete updates, competitions, giveaways and promos. And more!
We promote our advertisers to our audience via our website, newsletter and social media channels, liking and sharing where relevant.
FALL-LINE.CO.UK
❅ Up to 16,000 sessions a day in peak periods
❅ Contains everything from destinations and gear reviews to interviews and the latest ski movie trailers
❅ Advertising options include featured articles, MPUs, page/section sponsorships and magazine-style flick-through stories
BY NEWSLETTER
❅ Newsletters to 19,000+ opted-in subscribers
❅ Weekly, plus extras in season as needed
❅ Competitions, stories and product stories can be featured in newsletters
❅ Also available: Solus newsletter (branded as Fall Line) dedicated to you and your brand
VIA SOCIAL MEDIA
❅ Our 26,000 social media followers are highly engaged
❅ They share, like, and comment frequently
– drastically increasing post reach
❅ Our record video post stands at organic (nonboosted) 1.2 million reach and 465K views
❅ Our most popular Facebook post of winter 2023 had over 32k reach (previous winters up to 400k reach)
DEEP ENGAGEMENT
❅ Our web audience loves disappearing into the world of skiing
❅ We deliver long-form stories as well as quick snippets, because we know that specialist media browsers want to soak up knowledge
AD
SPECIFICATIONS
Website Banner Provided on enquiry.
Newsletter Please supply your logo, two images and approx. 200 words.
Deadlines We need digital artwork and copy at least seven days before going live.
EXAMPLE OF A BESPOKE COLLABORATION PROJECT: ‘HOW TO SKI THE SCOTTISH STEEPS’ VIDEO SERIES
This series is an example of Fall Line successfully bringing together some of the biggest names and players in the UK ski industry to collaborate on a project with much-needed educational value.
Concept: Educational video series in response to the huge increase in popularity of Scottish gully skiing.
Details: Filmed on Ben Nevis in spring 2021 showcasing the necessary skills required to access steeper lines safely.
Featuring skiers:
❅ Andy Townsend (IFMGA mountain guide and ex-Head of Snowsports at Glenmore Lodge)
Filmed by: renowned ski and adventure filmmakers/ photographers Hamish Frost and Brodie Hood
Sponsored by:
❅ Black Diamond ❅ Glenmore Lodge ❅ FATMAP
Atomic ❅ Windswept Brewing
Outputs:
❅ Live behind the scenes social media coverage via Instagram and Facebook stories ❅ A multi-episode video series to be distributed via Fall Line, partners and sponsors
❅ Premiere to take place at the Winter Opener event held annually in Edinburgh in November
❅ Bespoke ski/adventure imagery featuring real skiers on a real adventure created for brands for marketing/promotional use
Further details on reach and exposure available on request.
Readers are ready to buy into your brand
We have many loyal readers who like, know and trust us
“Love the Fall Line production. It’s an informative read rather than the dross you can read on social media. It’s a product you can trust.”
“Fall Line is an industry staple, I wait for you to drop through my door each month. Podcast please!”
“Love this magazine, it totally gets me ready and excited for the winter season. Top tips and new information on resorts is fab. Thank you!”
“By far the best ski magazine on the shelves! Keep it up. “
“My subscription’s going nowhere but to you. Very best of luck with your future; your mag offers me something I can’t get elsewhere. So, for as long as you publish, I will buy.”
“Fall Line takes me skiing, even when I’m not skiing. It keeps me warm at night thinking about where I’m going to make powder turns next!”
“Thanks for all you do to keep us skiers happy!”
“Awesome Magazine. Vin chaud: Done. Sit Back: Done. Roll on next season.”
“Fall Line has always been an excellent magazine, your Gear Guide is by far the best guide I read. Keep up the good work!”
Fall Line –the numbers at a glance
PRINT
❅ 5 printed magazines for 2025-26
❅ 100% actively purchased
❅ 6,200 circulation
❅ 19,500 readership
DIGITAL – FALL-LINE.CO.UK
❅ Up to 16,000 sessions a day in peak periods
NEWSLETTER
❅ E-newsletters to 19,000+ opted-in subscribers
❅ 35% open rate
❅ 4.5% click-through rate
SOCIAL MEDIA
❅ 26,000 followers
❅ Our most popular Facebook post of winter 2023 had over 32k reach (previous winters up to 400k reach)
MORE ABOUT FALL LINE
Fall Line was born in Chamonix, France, 34 years ago and started as a means of displaying the fantastic photos from the world of skiing. It has evolved over the years from a backcountry magazine to include more mainstream skiing as kid-free readers who were touring 30 years ago now introduce the next generation to the slopes.
Nicola Iseard took over publishing the magazine in 2023, following 13 years’ editing the magazine.
Want to know what our magazines look like?
Fall Line Adventure works with resorts, brands, events, athletes and activity operators to create a comprehensive, entertaining and inspirational one-stop information resource for all things ‘Summer in the Mountains’.
The audience is the outdoorsy adventure type who is attracted to several different sports. Featured activities include biking, trail running, hiking, wild swimming, climbing, van life, camping and more.
Key contacts
Fall Line Adventure is packed full of inspiration and information to help readers at different levels of the sports or activities. Epic destinations, route suggestions, events, skills and advice – Fall Line Adventure exists to facilitate those vertical summer kicks.
If you’re looking to reach the vast number of skiers who participate in summer sports then Fall Line Adventure can help spread the word. Let’s inspire them together.
BIKING
Life on two wheels is about the simple, soul-food type stuff that keeps you occupied and moving forward. Slowly but surely.
Whether you’re keen to spread the word about an epic new gravel bike itinerary, looking to gear adventurous families with e-bikes, or wanting to promote your destination as a two-wheeled adventure heaven, this is the place to do it.
TRAIL
& MOUNTAIN RUNNING
Whether you’re looking to reach newbie trail runners or seasoned ultra-endurance athletes, Fall Line Adventure will be packed full of inspiration and information to help all levels of mountain runners. Epic destinations, guides, gear, events, skills and comps - it exists to facilitate those vertical summer kicks.
HIKING & SCRAMBLING
If you’re looking to reach the growing numbers of skiers and outdoor enthusiasts committed to maintaining their year-round mountain fitness, then it’s time we had a chat.
Fall Line Adventure works with the best brands, destinations and adventure operators on the planet to bring our readers the inspiration and advice they need to get geared for top adventures in high places.
WATERSPORTS
Wild swimming, lake SUPing, river kayaking… aqua adventures are one of the best things about summer in the mountains. Whatever activity you are looking to promote we can help put together inspirational articles on where to go, how to do it and the gear to get.
CLIMBING & MOUNTAINEERING
MEET THE TEAM
RICH EVANS, SALES MANAGER
sales@fall-line.co.uk
Rich’s parents met in Austria in 1966 and he made his own first turns on a family trip to Wangs, a tiny Swiss resort which even FL hasn’t yet visited. The bug firmly caught on those family trips, Rich has spent seasons between ‘real jobs’ working as a ski instructor, chalet host and ski host. He now lives in Sussex and plans as much skiing as he can. Rich loves a road trip and really, really wants to ski in Japan. Mainly because powder days are his favourites – whether under blue skies or in a blizzard!
NICOLA ISEARD, PUBLISHER & EDITOR
nicola@fall-line.co.uk
Nicola first took to the snow aged four. An all-in-one from C&A and lessons from her (also novice) parents set her on a path that would dominate her life, seeing her race internationally as a teenager, teach in Switzerland, ski in destinations from Russia to Revelstoke and ultimately move to the Portes du Soleil, where she lives with her equally ski-mad husband and their two sons. As well as editing and publishing Fall Line, Nicola is the chief editor of Welove2ski.com and SKI // The Ski Club Magazine
If you’re looking to reach the vast number of skiers who climb in the summer then we can help spread the word. Gear, route suggestions, destinations, skills and advice, comps - our audience are big-time fans of the mountains.
VAN LIFE & CAMPING
More and more of us are seeking out freedom in new ways, buying or converting campervans, investing in family camping gear or getting geared for wilderness bivi adventures.
If you’re looking to make your destination, campervan company, camping gear, or information resource get noticed in an increasingly crowded landscape, we can help you stand out and hone in on our big-style adventure-loving audience.
AL MORGAN, GEAR EDITOR
al@fall-line.co.uk
Al grew up in the expansive countryside of Northumberland, which engendered a deep passion for the outdoors. He learnt to ski in Norway, on school trips, then got into climbing and mountaineering across the north of Britain and the Alps. His love for mountains, their rocky visage and of skiing drives him to go touring into wild spaces. He’ll take every opportunity he can to slip on a powerful boot and carve his way down groomed terrain (yup, the boy loves skiing). He’s worked in ski retail, ran service centres in the Alps and London, and has been testing ski equipment to help consumers for 20 years. His goal; to help skiers have an even better time in the mountains.
JIM DUNCOMBE, ONLINE EDITOR
jim@fall-line.co.uk
Growing up, no one in Jim’s family liked the cold, skiing or the mountains. They were more of a surf-and-beach fam. But Jim had other ideas. He begged and saved to go on the school ski trip, with no idea if he’d even enjoy it. Spoiler alert: he did. As soon as he was old enough, he left home for the Alps and racked up many seasons in some of Europe’s most legendary resorts. After a few years working in the UK ski scene, taking countless ski trips and sharpening his digital skills, he convinced his own family to move to the Alps. Now? He clocks up an embarrassing amount of mountain time.
