5 Technological Trends shaping up Connected Beauty in 2019 Consumer trends and behaviors are changing rapidly with advances in technology. The keyword “Beauty” is standout amongst the most looked terms on the web with just about 4 billion queries received yearly as per L’Oréal. They need beauty to be firmly connected with technology. That is what is associate beauty all about. These days, customers interested in beauty care need to see how technology can give them a superior personal experience and make them feel connected. Beyond simply improving your great looks, today’s applications and devices can likewise enable the connected consumer to self-diagnose beauty issues and respond as needs to be imperfect. According to research data by Adage it was found that almost 80% of women in the US use their smartphone to get product details before the purchase. This means that there can be right around 40 points of contact before a purchase is decided. So what are the innovation trends which are getting down Connected beauty? Let’s discover! 1. IoT ○
○
○
Connected devices have had a perfect impact by making the industry connected beauty. Companies like Loreal, Solomomo Wired Beauty, Skin wand, Smart mirror, Uvisio, Ultra, Inc. have launched IoT based devices which help in improved data collection and analysis and informs the user about their skin texture and conditions, UV Index, the moisture level in the skin, etc. L’Oréal is also conducting research towards connecting its wide variety of makeup products through IoT which can collect and exchange data with the help of their embedded electronics, sensors, software, and network connection. IoT technology utilized by L’Oréal will enable them to track and target customers through products for example lipstick or mascara, see what their customers are purchasing and, in turn, let L’Oréal target buyers for future purchases. L’Oréal is also working with the University of Illinois on flexible wearable electronics, designed to collect and transmit data from the body, and has also partnered with bio-printing start-up Organovo to look at the capability of 3Dprinted skin production to test products for danger and viability.
2. AI and Chat-bots ○ AI and chat-bots are playing a noteworthy role in Personal care and Beauty industry. AI and chat-bots are powerful technologies, which not only changes the consumer engagement but likewise helps in examining the skin types, consumers preferences and so forth. ○ L’Oréal has set out on the AI journey with the launch of artificial intelligencepowered Facebook Messenger bot to create services for its beauty brands and check more about buyers. ○ Their first service, soon to be launched in Canada, will be some sort of a gifting service on the FB Messenger. This service will help consumers to find the right beauty box to gift for their friends based on a series of questions that defines their friend’s beauty profile and their interests. 3. Augmented Reality and Virtual Reality