Consumer trends and behaviors are changing rapidly with advances in technology. The keyword “Beauty” is standout amongst the most looked terms on the web with just about 4 billion queries received yearly as per L’Oréal. They need beauty to be firmly connected with technology. That is what is associate beauty all about.
These days, customers interested in beauty care need to see how technology can give them a superior personal experience and make them feel connected. Beyond simply improving your great looks, today’s applications and devices can likewise enable the connected consumer to self-diagnose beauty issues and respond as needs to be imperfect.
According to research data by Adage, it was found that almost 80% of women in the US use their smartphone to get product details before the purchase. This means that there can be right around 40 points of contact before a purchase is decided.
