How does a small-town eye care practice, founded by Dr. Lawrence Fait in 1947, grow into the largest independent eye care distributor in the country?
It all begins with family.
WI.
Dr. Robert Fait joined his father’s practice in 1968 and quickly saw a need in the eye care community.
Small, independently-owned practices were struggling due to lower purchasing volume, less competitive vendor pricing, and challenges managing multiple vendor relationships.
Dr. Robert and Judy Fait
“ What if doctors and practices could join together to benefit each other and their patients?”
— Dr. Robert Fait
It would take mutual trust and a leap of faith; which is exactly how Dr. Robert and Judy Fait established Wisconsin Vision Associates ( WVA ) in 1982 — as an optical buying group. Those core values continue to guide our laser-like focus on the success of our doctors — 5,000+ strong and growing.
Fait Distribution Headquarters • Burlington WI
We love small businesses so much we continue to operate our own eye care practices. We stay intimately connected with our local community and encourage others to do the same.
True to our roots, we are proud to be relational, responsive, reliable, flexible, and sincere.
Why does this matter?
It’s simple. Our approach and our decisions don’t have to be approved by a board, or investors. We have the freedom to make the hard decisions that benefit our members.
The practices we serve have seen the difference of our family-centered culture.
We will do everything we can to meet the needs of your practice and your patients.
In the most challenging times, family pulls together and sees it through.
We are devoted to creating opportunities for ALL individuals within our local community. In turn, our people are devoted to our mission. Because we share a fierce dedication to our customers, we’ve accomplished tremendous things together.
Bailey | Distribution Center
Every service we provide has been created with the success of your practice in mind.
From efficiencies, to marketing services, to buying group discounts, personal reps, analytics and more . . . we are committed to . . . seeing it through.
How we see it
SEEING IT THROUGH . . .
Fait is the nation’s only OD-owned, family-operated contact lens distributor. So we’re intimately aware of your practice and patient needs.
We carry 97% of contact lenses in stock, along with a full-line of specialty, multifocal, and toric trial lenses. We ship nationwide without hidden fees or fuel surcharges . . . you’re family!
SEEING IT THROUGH . . .
When you join the Fait family, you’re never on your own.
A Fait representative will work side-by-side with you, helping select the best purchasing programs, working with manufacturers on your behalf, and offering the right solutions to build a profitable practice.
Arnold
- Regional Sales Director, Kyle - VP of Regional Sales
Complimentary Diagnostic Management System.
SCAN, SEND, DONE!
Experience, Education, and Tools for Your Needs
• Profitability Analysis
• Lens Usage Reports
• Industry Trends and Analytics
• Marketing Programs
• Staff Training
• Power (SKU) Reports
• Fait Scan System
• Retail Pricing Consultation
SEEING IT THROUGH . . .
The more you buy, the more you save: combine all your contact lens, solutions, supplies, and more - into one, easy shipment.
We’ll never use hidden fees or fuel surcharges . . . you’re family!
100 + OPTICAL SUPPLIERS Vendor Discounts
Our buying group creates a streamlined and doctor-friendly experience. Whether you are independent, multi-location, part time, or affiliated with a national alliance, the benefit to your practice remains the same.
• Industry Leading Vendor Discounts
• Return Privileges: Credit resides with Fait Account
• 100 + Optical Suppliers
• No minimum purchase requirements for Fait Buying Group benefits
• No restocking fees or admin fees on soft contact lens returns
• Consolidated billing of all vendor purchases
YourRewards Qualifying accounts earn 1% back in YourRewards on all Fait soft contact lens purchases. Redeem points for gift cards or apply directly toward your Fait statement.
• Stock Lenses
• Punctal Plugs
• Contact Lens Cases
• Rubber Tweezers
• Hard Lens Cases
• Chin Rest Papers
• Cleaning Supplies
• Pharmaceuticals
• Lens Cleaners
The more you buy, the more you save: combine all your contact lens, solutions, supplies, and more - into one, easy shipment. We’ll never use hidden fees or fuel surcharges . . . you’re family!
Experience the same streamlined processes as Fait Distribution — with Fait Optics.
Our full-service digital optical lab offers a wide variety of the industry’s highest quality materials. State-of-the-art technology and leading digital processes guarantee the service and precision you deserve.
SEEING IT THROUGH . . .
Fait Optics provides all the advantages that doctors depend on from Fait Distribution with our independent, doctor-owned, digital optical laboratory.
FAIT OPTICS BENEFITS
• Extensive portfolio of private label and branded designs
• VSP insurance jobs accepted
• Generous quarterly rebate program
• Competitive Pair50 Program
• Comprehensive, 2 year warranty
• Consolidated billing and shipping = less cost for your practice
• Complimentary shipping on frames sent from practices to Fait Optics
• Transparent pricing: no hidden fees and no prism fees
• Low rejection rate
SEEING IT THROUGH . . .
Order anytime, from any device at faitships.com. We’ve made it simple to validate prescription parameters, check product info, track orders, and place grid stock orders.
You’ll find an abundance of resources to better your practice including our retail pricing guide, marketing toolkits, fitting guides and vendor programs and promotions.
Capture the profits lost to online competitors with your own complimentary e-commerce store. Receive orders from any device, anywhere, any time.
The user-friendly interface was created specifically for your practice and patients to ensure the best possible ordering experience.
YourStore® is truly YOUR store.
• You choose which products to sell
• You control the pricing ( tiered pricing option available)
• User-friendly experience promotes patient retention
• Simple setup and patient enrollment
• Direct-to-patient shipping
• Easily customizable to match the branding & feel of your practice
• Renewal profits stay in your practice
• Fait Tech Support available
Send reorder texts. Patient’s simply reply: YES
Provide the convenience of online ordering that your patients expect with EyeSubscribe® and Text2Order®. These complimentary subscription-based renewal tools are included with YourStore® to keep patients ordering from your practice.
With EyeSubscribe® the recurring orders are delivered straight to the patient’s door based on the modality of their prescription.
Enable Text2Order®, and we’ll send a SMS text message prompting a reorder. The patient will simply say YES to confirm, NO to cancel, or SNOOZE, and we’ll follow up again later.
Marketing is key to the success of your business, and we know exactly what it takes to compete effectively in today’s rapidly changing eye care marketplace. Our talented team of marketing professionals provide customizable print and digital designs to attract new patients, strengthen your reputation, and grow your practice.
From branded reorder stickers to custom web design, we provide the marketing solutions you need to stay focused on what matters most — your patients.
Chad | Web Marketing Manager
• Removable Reorder Stickers
• Business Cards
• Counter Cards
• Appointment Reminder Cards
• Ship-to-Patient Invoices
• Logo Design
• Website Design
• Brand Consulting
SEEING IT THROUGH . . .
Emily | Fait Optics Customer Service Representative
As part of the Fait family, you’re not just an account number. It’s imperative for us to connect and get to know you and your staff.
Our Customer Service Team meets regularly with your Fait Sales Rep to discuss your needs and deliver the customized, personal experience you deserve. In fact, they’re waiting for your call . . . so, reach out today!