Fairway in the News

FAIRWAY IN THE NEWS LEARN SOMETHING DELICIOUS AT WWW.FAIRWAYMARKET.COM

ABOUT FAIRWAY

1. WHAT IS FAIRWAY: Our Departments & Foods

What is Fairway?

>> OUR DEPARTMENTS & FOODS

F

airway Market has a long history for being passionate about food. Family run since 1933, when Nathan Glickberg began with a fruit and vegetable stand, Fairway has grown to 12 extraordinary stores with over 500,000 square feet in retail space and over 4,000 employees, serving millions of loyal customers each year.

At Fairway, we stake our reputation on offering incredibly high-quality products and customer service, with a staff

as knowledgeable and discerning about food as you are.

When you explore our aisles, take in the aromas of a fresh marketplace, sample and let the tastes linger on your palate as you decide the best way to fill up your cart. We know you’ll keep coming back for more.

Learn more about Fairway’s departments and foods, and why Fairway truly is like no other market.

2. MEAT DEPARTMENT

MEATS

O

ur meat department is an area where we really go the extra mile to give you the opportunity to shine. We only source and put out meat that we ourselves would buy for our families. All of our meat is cut and packaged in-house by a trained Fairway team member. This ensures peak freshness of the meat, proper packaging and approval of someone who knows what a superior cut of meat looks like. All of the meat in every Fairway Market store is USDA inspected. Our team scrutinizes over the details of selecting the meat that comes into the stores seven days a week, 365 days a year.

Our specialty meats include grass-fed OBE organic beef, which is beef from a dedicated group of ranchers in Australia, and is USDA inspected organic and 100% grass-fed. Our kosher meat undergoes strict rabbinical supervision. In fact, we cut and package our kosher meat in-house and offer the same custom-cutting option for our kosher customers. A true lover of food is going to want the best, and the best is the freshest and tastiest. That’s exactly what we offer at Fairway. You’re getting a great value and expert service.

ABOUT FAIRWAY

3. PRODUCE DEPARTMENT

PRODUCE

W

e’ve come a long way from being a fruit and vegetable single storefront on the corner, but top quality produce is still our priority. We are rooted with values of supporting local growers and providing the freshest and the best selection of produce items. Today, we are able to scale our produce operations to be the biggest per store in the industry without sacrificing either freshness or quality.

We buy direct from the source and local-grown, as well as source from all over the world and follow the growing seasons of every region to offer you only the best produce year-round. When you choose Fairway for all your fruits and vegetables, you’ve made the right choice—the choice to have the freshest, the tastiest, the best.

ABOUT FAIRWAY

4. SEAFOOD DEPARTMENT

SEAFOOD

O

ur seafood department is an area where we really stand out from the rest. We only have the highest standards for selecting our seafood, and seafood experts at the helm of our selection process. We’re the first ones down at the docks every morning to pick out the best fish. We know that a day off means the fish will be less fresh, so we don’t take any days off! We receive every fish whole and fillet it in our stores, reminiscent of the way you would get fish from an outdoor fresh fish market in Europe or an old-time fish market in New York City. We offer 50 to 80 different species of fresh fish and seafood in each store every day—over 75% of which are wild. (Now THAT is wild!) If it’s frozen seafood you are after, rest assured that we have paid attention to the origin of the product, checking the weather of where it came from and keeping up on any advisories about the area. We have a wide kosher seafood selection available as well, under strict rabbinical supervision.

ABOUT FAIRWAY

5. COFFEE DEPARTMENT

COFFEE

W

e offer fresh coffee roasted on the premises and a practice of using only superior beans. The journey of the coffee bean is arduous, but to achieve the high standards we have, it is a necessary voyage to make it into our stores. Our number one rule: our beans are treated with respect and care. This means we stay away from mainstream commercial coffee—including cornercutters and companies that clearly put quantity over quality. This means we buy directly from small farms and estates where we have personal connections because we know they care about the quality, flavor and taste of every one of their coffee beans as much as we do. We test and test and then test again before any bean makes it to our stores.

ABOUT FAIRWAY

6. ORGANIC & NATURAL DEPARTMENT

ORGANIC & NATURAL

E

ating naturally, organically and healthfully is a way of life. At Fairway, you can make great choices for your body, your family and the environment without having to spend a fortune. Our extensive organic and natural selection include fruits and veggies, natural and fresh juices, organic beef, chicken, and meats, nut butters, dried fruits and nuts, cheeses and cold cuts, breads and groceries, health and beauty products, dairy (including Fairway’s own organic milk), —in fact, you could say sourcing new organic products is part of our DNA.

ABOUT FAIRWAY

7. FAIRWAY PRIVATE LABEL

FAIRWAY PRIVATE LABEL

I

f Fairway Market is on the label, you are in for a treat. Everything that comes out of the Fairway kitchens and into yours is either a Fairway original recipe or a treasured “secret” family recipe from a team member (most likely unbeknownst to their family!). We nurture close relationships with our producers, from the Italian families who make our incredible balsamic to our olive growers in Mexico, Australia, France, Portugal and beyond who craft our world-renowned barrel oils, to the Lancaster family farmers who supply our organic milk and eggs. Look for Fairway on the label and taste the world. You’ll find Fairway Golden Honey, Organic Maple Syrup, Organic Jams in five flavors, chocolates produced by a small artisanal chocolate maker, every spice you can imagine, olive, artichoke and sundried tomato pastes, as well as pasta and pizza sauces that are the best of the best.

ABOUT FAIRWAY

8. BAKERY DEPARTMENT

BAKERY

A

s you travel through your Fairway Market, you come across an irresistibly fabulous aroma—the smell of fresh-baked bagels, breads and baguettes. All our baked goods are handcrafted to perfection, each with care and skillful attention. Born from a European tradition, our breads, bagels, and baguettes are not par-baked like so many other stores.

When you toss that baguette into your basket, or wrap up those bagels, you know they are straight from a cooling rack, fresh out of the oven and baked on premises. (They may still even be warm!)

Our cookies, shortbreads, tarts, pastries and cheesecakes will delight you, and our signature pies are legendary. We’ll also create the cake of your dreams for any occasion, and decorate it to the nines!

ABOUT FAIRWAY

9. KOSHER DEPARTMENT

KOSHER

F

airway kosher is a kosher food lover’s paradise. We’ve long been one of the largest purveyors of food in the country that is not only kosher, but is absolutely delicious. Under the direction of “KOF-K” Kosher Supervision and Rabbi Avrohom Marmorstein, director of Mehadrin Kashrus (the kosher supervision service in Manhattan), Fairway offers thousands of kosher foods, including meat, poultry, cheese and bakery items, to coffees, teas and traditional packaged goods, as well as specialty products.

It’s important to us that our kosher customers enjoy the best of Fairway—from our hand-rolled bagels and famous freshly-baked breads, coffees roasted on the premises from around the world, Murray’s all-natural, veggie-fed and antibiotic-free chickens, Fairway’s beloved olive oils and vinegars, and that’s just the beginning…

ABOUT FAIRWAY

10. CHEESE DEPARTMENT

CHEESE

C

heese lovers rejoice! Our inventory hovers around 650 different cheeses from a dozen countries at any time. That’s a lot of cheese! Most of the world’s greatest cheeses were first sold here at Fairway starting in 1980. Under the expert guidance of Steve Jenkins, Fairway’s master cheesemonger and America’s first French-certified “maître-fromager” Fairway’s cheese operations today are considered a beacon of success to food retailers the world over. In fact, Steve is recognized as the person responsible for the light-years jump in the availability and rabid popularity of so many artisanal cheeses that today are considered staple. His book, Cheese Primer (Workman, 1996), is considered both the professional’s and amateur’s bible. It won the James Beard Award and has sold over 300,000 copies. From our global treks to sniff out the best to our unique ability to get you cheese that is both fresh and affordable, Fairway brings the world’s best cheese right to you. We have the greatest respect for the world’s oldest cheeses, and we will always consider ourselves specialists in this regard.

Fairway has also thrown its weight behind the efforts of new cheese makers, particularly those here in the U.S., to develop outstanding emerging brands from local cheese artisans as passionate as we are about their craft. Fairway is always first in cheese, always in the vanguard of the world of cheese, and as a result is practically synonymous with the very word. We promise you cheese heaven.

ABOUT FAIRWAY

11. SPECIALTY DEPARTMENT

SPECIALTY

T

ake a trip around the world without ever leaving our store. This is the part of Fairway that truly makes us a one-stop shop and an extraordinary food shopping experience. Our Specialty Imports and Specialty Grocery departments transform food shopping from a ho-hum chore into an exciting excursion into the new and delicious. We import the best of the best, directly, from over 100 producers in Europe. While much of our goods are imported, some of them are made right here in the U.S. Most important is the fact that many of the European foodstuffs that we carry are exclusive to Fairway. We have a particular passion for our exclusives. They’re the reason we’re in the newspapers and magazines all the time, and of utmost importance to the best chefs and most passionate foodies.

You will love them. And the beauty of it all is that since Fairway is the importer, nobody exists between the producers and us. What does that mean? It means the prices are as low as they can possibly be. Enjoy Lapalisse pure and virgin nut oils used by France’s top gastronomic chefs; authentic artisanal Sicilian foodstuffs; Burgundy’s organic La Trinquelinette fruit preserves made in small batches using only unrefined raw cane sugar; ready-to-eat vacuum-packed beets from the Loire Valley; L’Herbier de Milly La Forêt verbena, hibiscus, peppermint and linden blossom infusions (exclusively at Fairway in the U.S.) and so much more—all personally selected by experts at Fairway and directly imported straight to you.

ABOUT FAIRWAY

12. TRADITIONAL GROCERY

TRADITIONAL GROCERY

H

ave your shopping list at hand and gear-up with your cart ready to cruise through the aisles when you come into your local Fairway Market. We’ve been told it’s like an amusement park of food, so you’re in for a good time. Whether you’re coming in for those hard-to-find specialty items on your list or traditional groceries, our selection of the brand names you love, combined with our expertise in specialty foods, makes us truly unique as your one-stop shop for everything from cereal to caviar. Our grocery aisles are filled floor to ceiling with the national and traditional brand names you know and trust—Tide, Bounty, Kleenex, Charmin, Lysol, Poland Spring, Oreo, Cheerios, Lipton, Wonder, Hershey’s, Coke, Green Giant, and so many more. You grew up with those household names, and now, you’re shopping for yourself and your family, and you see those same items here.

You don’t have to wonder if they’re just as good as when you were young, because you know Fairway only carries the best. You don’t have to wonder if prices have gone up too high for you to continue to enjoy your life-long favorites, because you know Fairway has hundreds of unadvertised specials and everyday low prices. So, what are you waiting for?

ABOUT FAIRWAY

1. THE NEW YORK TIMES:

FAIRWAY IN THE NEWS

Fairway is Considered a Food Authority by

FAIRWAY IN THE NEWS

2. THE NEW YORK TIMES:

Sampling of NYT mentions: New York Times: 1.4.12

New York Times: 7.20.12

New York Times: 11.9.12

New York Times: 2.2.12

New York Times: 10.17.12

New York Times: 1.16.12

New York Times: 2.27.13

New York Times: 11.11.11

New York Times: 11.21.11

New York Times: 3.1.13

New York Times: 11.23.11

New York Times: 7.20.11

New York Times: 3.9.12

New York Times: 5.14.11

New York Times: 3.28.12

New York Times: 5.20.11

New York Times: 5.11.11

New York Times: 3.2.13

New York Times: 6.6.12

New York Times: 8.3.11

3. NEW YORK TIME: New York

FAIRWAY IN THE NEWS

3. NEW YORK TIME: New York (continued)

FAIRWAY IN THE NEWS

4. THE NEW YORK TIMES: Dining & Wine

FAIRWAY IN THE NEWS

4. THE NEW YORK TIMES: Dining & Wine (continued)

FAIRWAY IN THE NEWS

4. THE NEW YORK TIMES: Dining & Wine (continued)

FAIRWAY IN THE NEWS

4. THE NEW YORK TIMES: Dining & Wine (continued)

FAIRWAY IN THE NEWS

4. THE NEW YORK TIMES: Business Day

FAIRWAY IN THE NEWS

5. THE WALL STREET JOURNAL: Greater New York

FAIRWAY IN THE NEWS

6. TWITTER: @MikeBloomberg

FAIRWAY IN THE NEWS

7. FORBES: 6 Lessons Red Hook’s Small Business Learned About Recovery from Sandy

FAIRWAY IN THE NEWS

8. FORBES: Investing

Fairway Market Sales per Sq Ft $1,081

FAIRWAY IN THE NEWS

8. FORBES: Investing (continued)

FAIRWAY IN THE NEWS

9. THE RECORD/NORTH JERSEY’S TRUSTED SOURCE: Better Living

FAIRWAY IN THE NEWS

10. DAILY NEWS: Brooklyn News

FAIRWAY IN THE NEWS

11. TWO FRUGAL FAIRFIELDERS: Money Saving Tips and Frugal Ideas for Anyone Living in Fairfield, CT

FAIRWAY IN THE NEWS

11. TWO FRUGAL FAIRFIELDERS: Money Saving Tips and Frugal Ideas for Anyone Living in Fairfield, CT (continued)

FAIRWAY IN THE NEWS

12. BOSTON SUNDAY GLOBE: Travel

FAIRWAY IN THE NEWS

13. ROCKLAND MAGAZINE: Secret shops

FAIRWAY IN THE NEWS

13. ROCKLAND MAGAZINE: Secret shops (continued)

FAIRWAY IN THE NEWS

14. STAMFORD ADVOCATE.COM: New Fairway Store Signals Area’s Revival

FAIRWAY IN THE NEWS

14. STAMFORD ADVOCATE.COM: New Fairway Store Signals Area’s Revival (continued)

FAIRWAY IN THE NEWS

14. STAMFORD ADVOCATE.COM: New Fairway Store Signals Area’s Revival (continued)

FAIRWAY IN THE NEWS

15 STAMFORD ADVOCATE.COM: New Fairway Store Signals Area’s Revival (continued)

FAIRWAY IN THE NEWS

16. CRAIN’S: Business Lives

FAIRWAY IN THE NEWS

FAIRWAY IN THE NEWS FAIRWAY IN THE NEWS FAIRWAY IN THE NEWS FAIRWAY IN THE NEWS FAIRWAY IN THE NEWS FAIRWAY IN THE NEWS FAIRWAY IN THE NEWS FAIRWAY IN THE NEWS FAIRWAY IN THE NEWS FAIRWAY IN THE NEWS FAIRWAY IN THE NEWS Fairway Group Holdings Corporation. 2284 12th Avenue, New York, NY 10027