The Book Society and Fair Travel Co. have teamed up to turn your reading list into a passport.
Together, we’ll choose unforgettable books and invite you to explore their worlds, in real life.
Join thoughtful readers for a trip that blends literature, culture, conversation and connection.
THE TRAVELING BOOK CLUB
READ. WANDER. CONNECT.
BICYCLING WITH BUTTERFLIES
By Sarah Dykman
Ride alongside monarch butterflies on their epic 10,000-mile migration from Mexico to Canada. Part adventure, part environmental call-to-action, this memoir invites you to see the world from a slower, more intentional pace
FLIGHT BEHAVIOR
When monarchs mysteriously arrive in Appalachia, one woman’s world is upended. This novel blends climate science, self-discovery, and natural beauty in a deeply moving story of change
SEE THE PLACE THAT INSPIRED THE STORIES
M e x i c o C i t y
Embark on an unforgettable journey tracing the path of the Western monarch butterfly through vibrant Mexico City to the misty oyamel fir forests straddling Michoacán and Estado de México, where millions of butterflies gather in one of nature’s most awe-inspiring migrations
The 56,259 hectare biosphere lies within rugged forested mountains northwest of Mexico City. Every autumn, millions, perhaps a billion, butterflies from wide areas of North America return to the site and cluster on small areas of the forest reserve, colouring its trees orange and literally bending their branches under their collective weight. In the spring, these butterflies begin an 8 month migration that takes them all the way to Eastern Canada and back, during which time four successive generations are born and die. How they find their way back to their overwintering site remains a mystery.”
7-DAY ITINERARY
BOOK INSPIRED JOURNEY
DAYS1-2 Journey to Mexico City and get settled at your hotel in the beautiful Roma Sur neighborhood
There you can rest from a long day, walk the streets as a local, or venture to the neighboring areas of La Condesa (CDMX’s trendy hipster scene) and Roma Norte (a lively, upper-class neighborhood your stomach will thank you for exploring ) In the evening, we’ll join for a welcome reception and brief you on the days to come
DAY3 Paddle through the waterways of Xochimilco with axolotl biologists for an authentic, behind the scenes view of life amongst the chinampas Share a traditional meal with your fellow Reading Roamers
After lunch, break off from the group for a solo taste of Mexico city, or for an optional tour of la Casa Azul, Frida Kahlo’s former resistance turned museum
Consider spending the afternoon on a trajinera, a colorful party boat!
WHAT’S INCLUDED?
2 Book Club Nights at Book Society
Airport transfers
3 nights in Mexico City (Roma Sur)
3 nights in Zitácuaro at a family-run hotel
Welcome reception
Daily breakfast and evening meals in Zitácuaro
Guided tours and excursions
Admission to the National Museum of Anthropology
English-speaking local guides
24/7 expedition leader support
Carbon/GHG offsets
OPTIONAL ADD-ONS
Frida Kahlo Museum (Casa Azul)
Trajinera ride in Xochimilco
NOT INCLUDED
Airfare to/from Mexico City
Solo accommodations (available upon request)
Meals outside of breakfast and specified dinners
Entry fees to additional historic sites
Gratuities
THE FAIR TRAVEL CO. EXPERIENCE
Travel with 7 to 15 ethical roamers.
Activities led by local experts.
Digital archive of your journey
CO2 stored via carbon removal.
Unique experiences adapted to you. Welcomed with flavorful libations! Ethically curated experiences. Give back.
Supports: Xerces Society for Invertebrate Conservation
WHOWEARE
Fair Travel Co. is a group expedition company specializing in sustainable, responsible, and ethical travel. As we explore our planet, we aim to provide ethical roamers with unique and memorable experiences that support the environment and local communities
As a 1% for the Planet member, 1% of Fair Travel Co revenue is pledged to environmental organizations
WOMAN OWNED BUSINESS
Our online store allows you to shop by your values and delivery is 100% carbon neutral.
EVERY EXPEDITION:
IS ETHICALLY CURATED
We do the legwork so you don’t have to! Our ethical framework makes sure your adventure is environmentally friendly, does the most good (and the least harm), and builds strong relationships with the communities we explore
SUPPORTS A CAUSE
From researchers to entrepreneurs to volunteers humans have badass ideas to save and sustain our planet Your expedition gives back to these innovative thought leaders bolstering our collective societal and environmental impact
NEUTRALIZES CARBON
11% of global CO2 emissions are caused by the travel and tourism sector Let’s change that In addition to reducing GHG emissions, we put your expedition’s equivalent volume of CO2 back into carbon storage via carbon removal
Whether you have a companion in mind or are a solo traveller looking to meet fellow explorers, we've got you covered!
Each expedition is an opportunity to immerse yourself in new experiences seek a new way to look at the world, and connect deeper than the average tourist
Your itinerary has been crafted and evaluated against our sustainability and ethics framework All you have to do is show up, throw on your best pair of shades and be ready to enjoy the moment
Because group sizes are small (5-25 people) we get you to niche locations large tour operators with big buses can't We also leave our destinations with less disruption both culturally and environmentally
Fair Travel Co was founded in 2023 by Mary Cate Bernal and is proudly a female owned company