FAIRIANA'S PORTFOLIO 2020

Fairiana’s

Portfolio

Selected Works

(2015—2020)

© 2020 by Fairiana Armadhanti

Personal Information & Curriculum Vitae

INTRODUCTION

Curriculum Vitae Formal Education

Organizational Experience

A Jakarta-based graphic designer

Desain Komunikasi Visual

Ikatan Pemuda Pemudi Desain Grafis

named Fairiana Armadhanti, also

FSRD ITB

(IPPDIG) DKV ITB

(2012 – 2016)

known as Fay. She was graduated from Bandung Institute of Technology

Working Experience

in 2016, majoring in Graphic Design.

Keluarga Mahasiswa Seni Rupa (KMSR) FSRD ITB

Graphic Designer

Now she is currently working as a

She actually really likes pretty and

senior graphic designer in a creative

fun things as seen on some of her

team of hospitality and F&B company

projects, but don’t worry, she can

Graphic Designer Intern

in South Jakarta, Indonesia.

be versatile too!

Branding

FullFill Artplication

Photography

Please kindly check her portfolio

Graphic Designer

to know more about her works!

PT Sekar Bumi, Tbk.

Personal Information

Page 01

Name

Fairiana Armadhanti

D.O.B

20 February 1994

Phone

+62 877 8180 5552

Address

Jalan Camar XXII BM-12

Email

a.fairiana@gmail.com

IG

@fairiana

Pasar Seni ITB 2014

(2014)

(2015)

(2016 - 2017)

(2017 - 2019)

(2019 - Present)

Graphic Design Tutor Vokraf (E-learning)

(2019)

Typography

Art Direction

Skills Illustrator

After Effects

Senior Graphic Designer Ismaya Group

Illustration

Photoshop

Graphic Designer Ismaya Group

Creative Fields

Watercolor

InDesign

Manual Drawing Spark AR Studio

Language Bahasa

English

Hobbies & Interests Animals

Cook

Food

Music

Travel

© 2020 by Fairiana Armadhanti

Selected Works

CONTENT

COLLEGE PROJECT

Galluscious Packaging IPPDIG’s 33rd Birthday Poster Papoci Branding Nagabesa Typeface

Selected Works

PROFESSIONAL WORK

Pluckluck

Ismaya Live

I Am Me Series

Ragawi

Wedding Invitation

Andien Aisyah

Ismaya Group

The Balletcats

PERSONAL PROJECT

Doubibu

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© 2020 by Fairiana Armadhanti

Galluscious

COLLEGE PROJECT

Packaging Design

Galluscious PACKAGING DESIGN Year 2015 Phase Assignment Field Photography

Art Direction

Description This is a college project of packaging design class. The brief is to design primary, secondary and also counter display for a brand that we analyzed before, named Galluscious.

The concept of Galluscious’ primary packaging represents a form of a chicken, made by the shape of cylinder and red crepe paper for the crest to make it more similar to a chicken.

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Š 2020 by Fairiana Armadhanti

COLLEGE PROJECT

IPPDIG’s 33rd Birthday

Poster Design

IPPDIG’s 33rd Birthday POSTER DESIGN Year 2015 Phase Published Work Field Photography Art Direction Editorial Design

Description Ikatan Pemuda Pemudi Desain Grafis (IPPDIG) is an organization of Visual Communication Design students in Bandung Institute of Technology.

The students usually celebrate IPPDIG’s birthday with different theme every year and for IPPDIG’s 33rd birthday, the students chose a theme of picnic kind of day. The poster is manually made by a photograph of handmade picnic stuffs, with the touch of blue which is IPPDIG’s signature color.

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© 2020 by Fairiana Armadhanti

COLLEGE PROJECT

Papoci

Branding

Papoci BRANDING Year Phase Team Field

2015 Submission for College Exhibition Fajar Nurhadi as Printmaker Branding Illustration

Description Papoci is originated from two college students of art and design faculty. Their interest in art initiates them to get into the field of printmaking (a process of making artworks by printing, normally on paper).

The brand itself encourages people to enjoy the proccess of printmaking by doing it at home. By providing the tools and ingredients in one simple box, Papoci helps printmaking to be reached out by wide range of art enthusiast.

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Š 2020 by Fairiana Armadhanti

COLLEGE PROJECT

Nagabesa Typeface

Typography Exploration

Nagabesa Typeface TYPOGRAPHY EXPLORATION Year 2015 Phase Assignment Field Typography

Description Nagabesa typeface is inspired from the pattern found on Palembang songket, “Naga Besaung” pattern.

This typeface is designed to bring the elegant impression as seen on Palembang’s wedding tradition which is generally held with luxury. In addition, the presence of songket Palembang is not separated from the traders from China that affect the outcome of the typeface design.

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© 2020 by Fairiana Armadhanti

PROFESSIONAL WORK

Pluckluck

Branding

Pluckluck BRANDING Year 2015 Client Praditya & Ubaydillah Field Art Direction Branding Illustration

Photography

Description Pluckluck is a character-based merchandising start-up founded in 2014. Pluck is the main male character that inspires the brand. Pluckluck adds excitement to mundane items that people use in their daily routine such as stationary, carry goods and apparel.

The idea of Pluckluck is communicated through Pluck’s Stories: fun & exciting illustrations that are embedded on each of the product’s design.

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© 2020 by Fairiana Armadhanti

PROFESSIONAL WORK

Page 09

Pluckluck

Branding

© 2020 by Fairiana Armadhanti

I Am Me Series

PROFESSIONAL WORK

Children’s Book

I Am Me Series CHILDREN’S BOOK Year 2016 Client Robyn Soetikno Field Editorial Design

Illustration

Description The “I Am Me Series” is a bilingual children’s book series where its contents discuss topics around the growth of a girl. The series consist of four, named “I’m Changing”, “I’m Little Lady”, “I’m Growing Up” and “I’m Perfect”.

The purpose of these books is to open dialogue between parents and their children especially about some unordinary topics like having first menstrual cycle, being an adult, and so on.

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© 2020 by Fairiana Armadhanti

PROFESSIONAL WORK

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I Am Me Series

Children’s Book

© 2020 by Fairiana Armadhanti

PROFESSIONAL WORK

Wedding Invitation

Dion & Kevin

Wedding Invitation Dion & Kevin’s Wedding E-Invitation Year 2018 Client Dion & Kevin Field Illustration Typography

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© 2020 by Fairiana Armadhanti

PROFESSIONAL WORK

Wedding Invitation

Ajeng & Bagus

Wedding Invitation Ajeng & Bagus’ Wedding Invitation Year 2020 Client Ajeng & Bagus Field Typography

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© 2020 by Fairiana Armadhanti

PROFESSIONAL WORK

Ismaya Group

Environmental Graphic / Gimmick

Ismaya Group ENVIRONMENTAL GRAPHIC / GIMMICK Year 2017 – 2019 Client Ismaya Lifestyle Outlets (Social House, Manarai, Mr. Fox, Osteria Gia) Field Illustration

Social House Design Bottle Label (Display Only) Dimension 9,5 x 13 cm Manarai Design Dimension

Bottle Label (Display Only) 10 x 13 cm

Mr. Fox Design Dimension

Wall Decoration 300 x 70 cm

Osteria Gia Design Coming Soon Artwork Dimension 1080x1080 px

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© 2020 by Fairiana Armadhanti

PROFESSIONAL WORK

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Ismaya Group

Environmental Graphic / Gimmick

© 2020 by Fairiana Armadhanti

PROFESSIONAL WORK

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Ismaya Group

Environmental Graphic / Gimmick

© 2020 by Fairiana Armadhanti

PROFESSIONAL WORK

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Ismaya Group

Environmental Graphic / Gimmick

© 2020 by Fairiana Armadhanti

PROFESSIONAL WORK

Ismaya Live

Content for Social Media

Ismaya Live CONTENT FOR SOCIAL MEDIA Year Team Field

2018 - 2020 Jeffrey Yoenk as Creative Manager Fatriana Zukhra as Creative Supervisor Art Direction Branding Illustration

Description Ismaya Live is the live event division of Indonesia's lifestyle company Ismaya Group.

Established in 2011, the team of Ismaya Live aim to bring an event experience with world-class productions and unique concepts.

Some of Ismaya Live’s events are Djakarta Warehouse Project (dance music festival); We The Fest (an all-ages multi-genre festival); and Jakarta Culinary Feastival (culinary festival).

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© 2020 by Fairiana Armadhanti

PROFESSIONAL WORK

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Ismaya Live

Content for Social Media

© 2020 by Fairiana Armadhanti

PROFESSIONAL WORK

Ismaya Live

We The Fest 2019

Ismaya Live WE THE FEST 2019 Year Team

Field

2019 Jeffrey Yoenk as Creative Manager Fatriana Zukhra as Creative Supervisor Mahdie Muhammad as Graphic Designer Glenn Valiant as Intern Graphic Designer Art Direction Branding Illustration

Description We The Fest is an annual summer festival of music, arts, fashion and food taking place in Indonesia's capital of Jakarta.

Since its edition in 2014, the festival has seen many performances from globally-known acts of different genres such as pop, rock, indie, etc.

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Š 2020 by Fairiana Armadhanti

PROFESSIONAL WORK

Venue Map Artwork (Social Media Post; 1080x1350 px) Set Times Artwork (Social Media Post; 1080x1350 px)

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Ismaya Live

We The Fest 2019

Individual Artist Artwork (Social Media Post; 1080x1080 px)

© 2020 by Fairiana Armadhanti

PROFESSIONAL WORK

Sign As Song Artwork (Social Media Post; 1080x1350 px) Beyond The Music Artwork (Social Media Post; 1080x1350 px)

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Ismaya Live

We The Fest 2019

Countdown Artwork (Social Media Post; 1080x1080 px)

© 2020 by Fairiana Armadhanti

PROFESSIONAL WORK

Ismaya Live

Jakarta Culinary Feastival 2019

Ismaya Live JAKARTA CULINARY FEASTIVAL 2019 Year Team

Field

2019 Jeffrey Yoenk as Creative Manager Fatriana Zukhra as Creative Supervisor Mahdie Muhammad as Graphic Designer Art Direction Branding Illustration

Description Jakarta Culinary Feastival (JCF) is a culinary event which celebrate a flavorful culinary experience. Foodies who attend JCF will get quite diverse adventure starting from workshops, cooking demo, culinary expert talkshows, various food stands, and so on. JCF is an annual event held by Ismaya Live and takes place in South Jakarta for 4 consecutive days.

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Š 2020 by Fairiana Armadhanti

PROFESSIONAL WORK

Individual Chef Artwork (Social Media Post; 1080x1080 px)

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Ismaya Live

Jakarta Culinary Feastival 2019

Guidebook (Printed booklet; A5 Portrait)

© 2020 by Fairiana Armadhanti

PROFESSIONAL WORK

Certificate for Volunteer (Printed; A4 Landscape)

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Ismaya Live

Jakarta Culinary Feastival 2019

Gate & Backdrop (Printed; Various Size)

© 2020 by Fairiana Armadhanti

PROFESSIONAL WORK

Ismaya Live

On Off Festival 2018

Ismaya Live ON OFF FESTIVAL 2018 Year Team Field

2018 Jeffrey Yoenk as Creative Manager Haris Setiawan as Intern Graphic Designer Art Direction Branding Illustration

Description ON OFF Festival aims to gather online content creators from around the world with the tagline “showcasing online world to an offline festival experience”. It was held on August 11th and 12th, 2018 at Gandaria City, Jakarta.

Not only featuring online content creators as the main attraction, the festival also incorporates music, arts, comedy, food, games and market.

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© 2020 by Fairiana Armadhanti

PROFESSIONAL WORK

Individual Artist Artwork (Social Media Post; 1080x1080 px) Meet & Greet Artwork (Social Media Post; 1080x1080 px)

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Ismaya Live

On Off Festival 2018

ID Card & Wristband (Collaterals; Various size)

© 2020 by Fairiana Armadhanti

PROFESSIONAL WORK

Ragawi

Product Photoshoot

Ragawi PRODUCT PHOTOSHOOT Year Client Team Field

2019 Lina Razana of Ragawi Dita Anastasya as Food Stylist Photography Art Direction

Description Ragawi is an online juicery located in Bintaro, South Tangerang, whose products are all vegan.

Its product varies from cold pressed juice, homemade smoothies, and dairy-free + gluten free snacks.

As a natural and organic brand, Ragawi runs a campaign of minimizing waste by using glass bottles and jars as its packaging.

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Š 2020 by Fairiana Armadhanti

PROFESSIONAL WORK

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Ragawi

Product Photoshoot

© 2020 by Fairiana Armadhanti

PROFESSIONAL WORK

Ragawi

Hampers Illustration

Ragawi HAMPERS ILLUSTRATION Year Client Team Field

2020 Lina Razana of Ragawi Dita Anastasya as Graphic Designer Illustration

Description As part of a seasonal promotion, Ragawi made several hampers packages during Ramadhan.

With the theme of the holy month, the illustrations contain the values of togetherness that exist in this victory month.

The colors used in these illustrations represent the freshness of their products (juices and smoothies).

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Š 2020 by Fairiana Armadhanti

PROFESSIONAL WORK

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Ragawi

Hampers Illustration

© 2020 by Fairiana Armadhanti

PROFESSIONAL WORK

Andien (Jendela Waktu)

Instagram Filter

Andien (Jendela Waktu) INSTAGRAM FILTER Year 2020 Client Andien Aisyah Field Augmented Reality Description To increase awareness of Andien's new single at that time "Jendela Waktu", she makes use of the Instragram filter feature that can be used by her followers.

The concept of this filter is to make the window shadow look as if it creates a calm atmosphere in accordance with the name and also the vibe of the song.

See how it works!

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Š 2020 by Fairiana Armadhanti

PROFESSIONAL WORK

The Balletcats (The Cat Convention)

Instagram Filter

The Balletcats (The Cat Convention) INSTAGRAM FILTER Year 2020 Client Jordan Marzuki of The Balletcats Field Augmented Reality

Description To enliven the latest collection that will be launched by The Balletcats, an Instagram filter was made with the concept of cats coming out of the user's mouth when the mouth is opened, using graphic assets owned by balletcats, Have a look & try it out!

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© 2020 by Fairiana Armadhanti

Doubibu

PERSONAL PROJECT

Branding

Doubibu Branding Year Field

2020 Art Direction

Branding

Illustration

Description Doubibu is a homemade donut brand.

The selling value of Doubibu lies in its donuts made from purple sweet potatoes or ube.

Besides donuts, Doubibu also produces drinks and cookies. Therefore, the main logo is made to be derived according to what product is being sold.

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Š 2020 by Fairiana Armadhanti

PERSONAL PROJECT

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Doubibu

Branding

© 2020 by Fairiana Armadhanti

Hope We Can Work

Together

Phone

+62 877 8180 5552

Email

a.fairiana@gmail.com

Thank You!

Š 2020 by Fairiana Armadhanti