Fairfax Media Australian Brands

Fairfax Media Australian Brands The trusted voice informing, engaging and entertaining our audiences and communities

Fairfax Media is at the heart of conversations that matter.

Our independent journalism and content keeps people informed and connected – and we have been doing it for more than 180 years.

We are a trusted voice, informing, engaging and entertaining audiences and communities in Australia and New Zealand via our newspapers, websites, radio stations, events and dynamic digital venues.

Every day thousands of our reporters connect millions of people with our news and media business. They perform their jobs with independence, integrity and ingenuity.

All of this is possible because our audience, our customers, are at the centre of everything we do. And our advertisers know it.

Every day Fairfax becomes a stronger company. We are a more agile, more focused, more digitally-centric media business.

Fairfax is ready for today and more prepared than ever for tomorrow as we grow and extend our media core into a broadly based services business – spanning marketing, property, data, entertainment and beyond – to sustain the important work we do.

INDEPENDENT. ALWAYS.

Featured throughout this document are a selection of images from Fairfax Syndication, available for purchase through our Fairfax Syndication website. fairfaxsyndication.com

Contents Section 1

Fairfax National/Metropolitan

Section 2

Fairfax Community

36 – 43

Section 3

Fairfax Regional

44 – 55

Section 4

Fairfax Agriculture/Rural

56 – 63

Section 5

Senior Publications

64 – 65

Section 6

Macquarie Radio Network

66 – 71

Section 7

Fairfax Events

72 – 83

Section 8

SMH and The Age Shops

84 – 85

Section 9

Fairfax Syndication

86 – 89

Section 10

Fairfax Content Marketing

90 – 93

6 – 35

• FAIRFAX NATIONAL/METROPOLITAN

Fairfax National/ Metropolitan Every moment of the day we deliver quality independent journalism and content to our large–scale, highly–engaged audiences.

The core of what we do – high–quality journalism and content – is stronger than ever.

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We run our news business on a 24/7 digital–first basis, where the production of a physical newspaper is just part of the process, not the entire process.

Our strategy ensures our premium and often exclusive audiences have the information they want, when they want it.

Through our extraordinary transformation, our people have embraced change, new technology and work practices to meet our audiences’ needs.

We’re lean, agile and clear–sighted about our future. Fairfax is ready for today – and more prepared than ever for tomorrow.

7

• FAIRFAX NATIONAL/METRO – MASTHEADS

Australian Financial Review

AFR Weekend

The Age

The Australian Financial Review is the essential daily

AFR Weekend’s editorial style is deeper and more

Intelligent, independent and integral to Victorians’

business intelligence partner for leading business

discursive than the Monday to Friday issues.

lives, The Age is the newspaper people turn to. Its

professionals and personal investors. It is the leading

Its aimed at readers who love the cut and thrust of

news, analysis and commentary continually set the

national voice that connects advertisers to the

business, the excitement and drama of finance, being

benchmark for journalistic excellence and integrity.

business and finance community of influencers,

across the latest DIY Super and investing.

We believe in chasing, in unearthing and in

leaders, policy makers, professionals, entrepreneurs

AFR Weekend has three distinct sections with news

discovering the world around us.

and investors, keeping them constantly engaged via

up–front, a lift out Smart Money section also including

the newspaper, website, app for iPad and events.

Life & Leisure, and at the back greater in–depth

We believe in having your finger on the pulse.

articles, analysis and commentary.

8

Market: National

Market: National

Key market: VIC

M:F 72%:28%

M:F 70%:30%

M:F 54%:46%

Ave Age: 47 Yrs

Social Grade A or B: 75%

Social Grade A: 32% (ix:155)

Social Grade A or B: 78%

Ave Age: 53 Yrs

PI FT: $85k

PI FT: $120k

PI FT: $273k^

Ave Age: 48 yrs

afr.com.au

Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending September 2013, Nielsen Online Ratings September 2013, people 14+ only

afr.com.au

Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending December 2013 (Life & Leisure Fri or Sat Readership) ^Business Elite Australia Survey 2012.

theage.com.au

Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending Jan14

The Sydney Morning Herald The Sydney Morning Herald reaches a discerning and affluent audience who are attracted by in窶電epth analysis and insightful opinions as well as the broad content across the various days of the week.

Its news pages, analysis and commentary set the standard for journalistic excellence, involving the questioning reader in the affairs of Sydney, Australia and the world.

9

Key markets: NSW/ACT M:F 53%:47% Social Grade A: 34% (ix:164) PI FT: $92k Ave Age: 46 yrs

smh.com.au

Source: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending Dec 2013 .

• FAIRFAX NATIONAL/METRO – MASTHEADS

The Sun–Herald

Brisbane Times

WA Today

Our Sunday flagship focuses on The Sun-Herald

Brisbane Times filled a void in the Queensland media

WA Today combines the relevance of local news with

heartland: readers who cherish Sundays as their time

landscape, delivering breaking news, entertainment

the national strength of the Fairfax Media network.

to relax with the paper and who expect it to contain

and sport around the clock. Queensland news

WA Today provides West Australian’s everything they

news they can trust, sharp analysis, compelling

and entertaining blogs by local personalities are

need in news, politics, sport and important events.

supported by national and international coverage

Multimedia, video and audio complement breaking

using the resources of the wider Fairfax network.

The Sun–Herald has adopted a striking visual

news, analysis, entertainment and opinion provided

As the audience grows, Brisbane Times will continue

by some of the state’s most influential commentators,

approach of a news magazine while losing none of

to deliver new and exciting content to meet the

making WA Today your complete destination for

the energy and pace of a traditional newspaper.

needs of both visitors and advertisers.

local, national and world news.

Key market: QLD

Key market: WA

Key markets: NSW/ACT

M:F 51%:49%

M:F 62%:38%

M:F 51%:49%

Social Grade A: 36%

Social Grade A: 43%

Social Grade A: 29% ix:129

Ave Age: 45–64yrs 36%

Ave Age: 45–64yrs 41%

columnists and bright, intelligent sections.

10

PI FT: $91k

Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending Dec 2013,

Ave Age: 54 yrs

smh.com.au

Source: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending Oct 2013.

Base: NSW/ACT. Based on SH AIR. Employed fulltime.

brisbanetimes.com.au

Nielsen Online Ratings Dec2013, people 14+ only.

watoday.com.au

Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending Dec 2013, Nielsen Online Ratings Dec2013, people 14+ only.

• FAIRFAX NATIONAL/METRO – SPORTS

The Sydney Morning Herald and The Age Sport Sport within The Sydney Morning Herald and The Age consistently delivers comprehensive coverage of every sporting code from rugby league to Australian Rules, from volleyball to basketball and from triathlons to Formula 1 – all accompanied by award–winning commentary and spectacular photography. Our readers rely on our unbiased reporting team of sports journalists acknowledged as the finest in Australia.

Sport

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SportsDay WeekendSport SPORT

Key Markets: NSW/ACT/VIC M:F 63%: 37% Social Grade A: 37% ix:182 PI FT: $101k Ave Age: 52 yrs

Monday – Sunday Print (AGE) Monday – Saturday Print (SMH)

Source: emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending March 2015, Sport = SMH/AGE M-Sat Sport L4W Av, Sunday Age Sport L4W Av. Sunday Age Sport L4W Av.

• FAIRFAX NATIONAL/METRO – SPORTS

The Sun–Herald Sport

Sport Digital

League HQ

The Sun–Herald Sport covers all the latest from the

Our Fairfax award–winning sports journalist team

League HQ is headquarters for everything league

world stage providing live scores and news across

brings you the most comprehensive coverage of all

related. Get the smartest view on footy, featuring the

AFL, cycling and tennis whilst expertly covering all

things happening within the world of cricket, rugby

latest news and authoritative views from Fairfax’s

sporting arenas from three football codes to cricket,

league, rugby union, cycling etc. Boasting some of

quality editorial team; previews and reviews of each

soccer, horse racing and motor racing.

the most experienced and well respected minds

week’s round; tipping competition featuring match

in the game, Fairfax brings you the breaking news, Great writing, breaking news and spectacular

games stats, opinion pieces, scores and insights, daily.

photography are the elements that make Sport one

This unique content gives sports fan an in–depth

of our most popular sections.

perspective that is unrivalled anywhere else.

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odds and expert tips; live scores, fixture and ladder info; news from your club; blogs, polls and fan photos.

Sport

Sport Key Markets: NSW/ACT

Key Markets: National

Key Markets: National

M:F 60%: 40%

M:F 65%: 35%

M:F 69%: 31%

Social Grade A: 34% ix:166

Social Grade A: 39% ix:188

Social Grade A: 36% ix:178

PI FT: $103k

PI FT: $96k

PI FT: $92k

Ave Age: 51 yrs

Ave Age: 46 yrs

Ave Age: 43 yrs

The Sun–Herald

Source: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending Apr 2015, Sport in SH L4W Av Net.

smh.com.au theage.com.au brisbanetimes.com.au watoday.com.au canberratimes.com.au

Source: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending Apr 2015, Nielsen Online Ratings Apr 2015, People 14+ only. smh.com.au – sport, theage.com.au – sport, brisbanetimes.com.au – sport, SMH & Age tablet app L4W.

smh.com.au theage.com.au brisbanetimes.com.au watoday.com.au canberratimes.com.au

Source: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending Apr 2015, Nielsen Online Ratings Apr 2015, People 14+ only. smh.com.au – sport, theage.com.au – sport,brisbanetimes.com.au – sport.

Real Footy

Rugby Heaven

Ultimate Footy

The Form

Real Footy is our hub for everything

Rugby Heaven is a dedicated rugby union

Ultimate Footy is an AFL fantasy football

Written by well-respected racing

AFL. Chock–block full of AFL news, expert

site that offers ‘true believers’ of rugby

website targeting males. The only site to

personalities, Australia’s most

commentary and leading analysis.

throughout the world the most in–depth

offer category–based scoring, Ultimate Footy

comprehensive free racing guide

The site features ladders, full fixtures,

and comprehensive rugby experience

is the longest running and most popular

The Form offers insightful commentary

live text commentary, photo galleries

available. Readers can track the rugby

draft–based fantasy AFL game in Australia.

plus all the hot betting tips for the coming

and video wrap–ups. Readers can also

action all year round with current news,

week. The Form guide appears every

interact via weekly polls, judging the

expert commentary and leading analysis

Friday and Saturday within The Sydney

week’s best performer.

of the game.

Morning Herald and The Saturday Age.

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Key Markets: National

Key Markets: National

Key Markets: National

Key Markets: National

M:F 69%: 31%

M:F 69%: 31%

M:F 97%:3%

M:F 64%: 36%

Social Grade A: 36% ix:178

Social Grade A: 36% ix:178

Professionals / Managers: 48% ix:156

Social Grade A: 37% ix:179

PI FT: $92k

PI FT: $92k

PI FT: $100k+: 32%

PI FT: $99k

Ave Age: 43 yrs

Ave Age: 43 yrs

Age: 18–29 Yrs 45%

Ave Age: 50 yrs

smh.com.au theage.com.au brisbanetimes.com.au watoday.com.au canberratimes.com.au

Source: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending Apr 2015, Nielsen Online Ratings Apr 2015, People 14+ only. smh.com.au – sport, theage.com.au – sport,brisbanetimes.com.au – sport.

smh.com.au theage.com.au brisbanetimes.com.au watoday.com.au canberratimes.com.au

Source: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending Apr 2015, Nielsen Online Ratings Apr 2015, People 14+ only. smh.com.au – sport, theage.com.au – sport,brisbanetimes.com.au – sport.

smh.com.au theage.com.au brisbanetimes.com.au watoday.com.au canberratimes.com.au

Sources: Fairfax Media Ultimate Footy Survey, September 2013 (n=1,156)

The Sydney Morning Herald The Age

Source: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending Apr 2015, The Form SMH Fri & Sat L4W net. The Form The Age, not a/v in emma.

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Lifestyle

• FAIRFAX NATIONAL/METRO – LIFESTYLE

Daily Life

Life & Style

Traveller

Daily Life is a news, opinion and lifestyle site

The very best feature writing from across the Fairfax

Traveller provides an end–to–end travel experience

mostly for women. Covering everything from

network meets a lively, brilliantly informed group of

and the tools to turn dreams into a reality.

politics to personal style it is best known

bloggers and guest contributors in Life & Style.

Traveller inspires, entices and informs. We boast

for its engaging opinion pieces from its community of high profile, female contributors all in a magazine–style pictorial experience.

Fast–reacting news stories and trend–driven features, from the topics that deeply affect women to those that add light–hearted colour to the day, our loyal and established Life & Style has been a key section for

a smart and discerning audience of intent–driven travellers, with Australia’s highest reaching Traveller liftout and a new website that reaches almost a million people every month.

over 6 years.

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Key Markets: National

Key Markets: National

Key Markets: National

Social Grade A: 42% ix:205

PI FT: $88k

Ave Age: 49 years

PI FT: $94k

Ave Age: 25–49 yrs 49%

M:F 52%: 48%

Ave Age: 42 yrs

Social Grade A: 35% ix:168

dailylife.com.au

Source: emmaTM, conducted by Ipsos MediaCT, all people 14+ for the period ending Dec 2013.

Nielsen Online Ratings, all people 14+ for the period ending Dec 2013.

smh.com.au theage.com.au brisbanetimes.com.au watoday.com.au

Source: emmaTM, conducted by Ipsos MediaCT, all people 14+ for the period June 2013, Nielsen Online Ratings, all people 14+ for the period June 2013. Based on smh/age–life&style (channel) or bt/wt/ct sites (brand) L4W

The Sydney Morning Herald The Age The Sun–Herald traveller.com.au

PI FT: $92k**Sources: emma conducted by Ipsows MediaCT, people 14+ for the 12 months ending Mar 2014, Nielsen Online Ratings Mar 2014, people 14+ only. Print = SMH/AGE/SH – Traveller L4W, Online = SMH/AGE/BT – Travel L4W. **Filter: Employed full–time.

• FAIRFAX NATIONAL/METRO – LIFESTYLE

Essential Baby

Essential Kids

Find a Babysitter

Now in its 14th year, Essential Baby is a trusted source

Essential Kids is the older sibling of the well known

Find a Babysitter is Australia’s largest online

for advice and information for mums at all stages

Essential Baby, creating a new environment for

babysitter website! We pride ourselves on helping

of their journey. The Essential Baby audience is the

our growing audience to find information for their

parents find the perfect nanny or babysitter for

market leader in engagement with more monthly page impressions than any other competitor.

growing children. With the success of Essential Baby focusing on content for mum’s with children 0–4 yrs, Essential Kids provides that next step with content focused on mum’s with kids 4–12yrs.

their families’ needs. We are the most affordable and efficient way for parents and sitters to meet each other. The site is based on our values of respect, honesty, integrity, transparency, innovation, excellence, reliability and responsiveness.

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Key Markets: National

Key Markets: National

M:F 41%:59%

M:F 43%:57%

Age: 25–44 Yrs 52%

Age: 25–44 Yrs 70%

Social Grade A: 36% ix:173

Social Grade A: 40% ix:196

PI FT: $88k

PI FT: $95k

essentialbaby.com.au

Sources: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending Feb 2014, Nielsen Online Ratings Feb 2014 People 14+ only.

Stats: Not available

essentialkids.com.au

Source: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending Feb 2014, Nielsen Online Ratings Feb 2014, People 14+ only.

findababysitter.com.au

Drive Drive is a marketplace for all things automotive with convenient buying and selling tools, as well as car valuations, cheap parking, fixed price servicing, fuelwatch and much more.

Drive provides recommendation and advice through hundreds of independent reviews by our trusted and respected editorial team, culminating in Drive Car of the Year, Australia’s most comprehensive annual car review.

17

Key Markets: National M:F 68%: 32% Ave Age: 48 Yrs Social Grade A: 38% ix:186 PI FT: $94k

The Sydney Morning Herald The Age drive.com.au

Sources: emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Feb 2014, Nielsen Online Ratings, Feb 2014, people 14+ only. Print = Weekend Drive in Sydney Morning Herald OR Drive in The Age (Sat L4W Net). Nielsen Online Ratings, Hybrid, Mar 2014.

• FAIRFAX NATIONAL/METRO – LIFESTYLE

Weatherzone

RSVP

Oasis

Weatherzone is Australia’s leading commercial source

RSVP is Australia’s leading and most trusted online

Oasis encompasses the brands of Oasis.com and

of weather on the internet. Weatherzone provides

dating site.

Oasisactive.com in Australia.

Over its 17 year history, RSVP has helped more than

Oasis is an online dating network that has grown

4 million Australians meet other singles for dating.

rapidly since its launch in 2008 to become Australia’s

all the weatherinformation you will ever need, from detailed 7–day forecasts, extensive radars, satellites, expert commentary, specialised weather sections and much more. Weatherzone users regard the detail,

Our highly targeted dating process means that we

credibility and accuracy of information the main

have a wealth of data on our members, enabling

features that distinguish Weatherzone apart from all

the possibility of highly targeted campaigns

other weather sites.

using such criteria as age, gender and location, as well as allowing targeting by device and via our email database.

no.1 free dating site.

Oasis boasts high user frequency and interaction, with most communication over a real-time messaging platform. Advertisers can achieve a deep level of targeting using member registration data. Oasis is free for members and has the ability to target by age, gender, location and interests specified from their profile, such as ‘Sports Fan’, ‘Movie Goer’ or ‘Travel’.

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Key Markets: National

Key Markets: National

Key Markets: National

M:F 57%:43%

M:F 56%:44%

Profile: N/A

Age: 40–64 yrs 50%

Age: 25–59 Yrs 70%

Avg Age: 48

Avg Age: 47

Social Grade A: 25%, Index 121

Social Grade A: 35%, Index 167

weatherzone.com.au

Source: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending Sep 2014, Nielsen Online Ratings Sep 2014, People 14+ only.

rsvp.com.au

Source: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending Sep 2014, Nielsen Online Ratings Sep 2014, People 14+ only.

oasis.com oasisactive.com

• FAIRFAX NATIONAL/METRO – BUSINESS

BRW BRW has been a leader in the Australian business landscape for three decades, celebrating the winners in Australian business through the renowned ‘Rich’ and ‘Fast’ lists. We have revealed the winners in Australian business, uncovered future trends and challenged policy makers who maintained the status quo.

BRW is a place where wealth creation is celebrated and innovation and growth is cheered.

Business

19

M:F 44%:56% Social Grade A or B: 78% HH Income $100k+: 51% Tertiary Educated: 79%

brw.com.au

Source: Nielsen Online Ratings November 2013

• FAIRFAX NATIONAL/METRO – BUSINESS

Financial Review Asset

Business Day

Asset is The Australian Financial Review’s section for

Authoritative, informative and timely. Business Day is

the nation’s 17,500 financial planners and the financial

a must read for business decision–makers.

services industry which supports them. Advisers turn to Asset to read about how they can improve their

Business Day has Australia’s most influential business

practices and service to clients. Policymakers read the

writers and commentators who provide

section to take a pulse on the important relationship

up–to–the–minute business news, including context,

between the nation’s savers and the professionals

background and specialist analysis to give readers

they turn to for help.

a sound understanding of what’s happening in the business world.

20

Stats: Not available

M:F 59%:41% Social Grade A: 37% ix:184 Ave Age: 50 Yrs PI FT: $92k

The Australian Financial Review afr.com.au

The Sydney Morning Herald The Age smh.com.au theage.com.au brisbanetimes.com.au watoday.com.au canberratimes.com.au

Source: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending December 2013, Nielsen Online Ratings December 2013, People 14+ only.

Trading Room

Money Manager

Executive Style

Trading Room provides individual investors with the

Money Manager is the go–to site for consumers

Executive Style is Australia’s premier destination for

information to make informed financial investment

who are searching for the best deals and need

sophisticated male professionals who enjoy the finer

decisions, and the tools to develop and maintain their

no–nonsense advice on how to best manage their

things in life. Whether it’s a prestige car, a tailored suit,

wealth management strategies online.

personal finances. The Money Manager audience

a beautiful timepiece or a fine whisky, we know it’s the

is always on the hunt for the best deals, are financially

things you want - not the ones you need.

Trading Room is a part of the Fairfax Business

savvy and unashamedly looking to keep and

Network; a collection of Australia’s most trusted

grow their wealth. Money Manager is a part of the

business and personal finance brands.

Fairfax Business Network – a collection of Australia’s most trusted business and personal finance brands.

21

Stats: Not available

Stats: Not available

tradingroom.com.au

Stats: Not available

moneymanager.com.au

executivestyle.com.au

• FAIRFAX NATIONAL/METRO – BUSINESS

Money

Itpro

InvestSMART

Money provides a complete guide to personal

Itpro is an environment which specifically reaches

InvestSMART offers everything a self–directed

finance to an audience who want to make money

and engages with IT professionals & decision makers.

investor needs to research, invest and monitor

and grow their money. Unashamedly inspirational,

Itpro covers a mix of news and commentary from

their financial assets. With free access to research,

Money delves into the success stories of everyday

local and international stories on the IT industry.

a range of investment products plus portfolio

consumers who have ridden the ups and downs of

Our readers are both technology savvy and hungry

management tools, InvestSMART is a

personal finance and have come out on top.

for a product that caters to everyone.

one–stop–shop that puts the customer in complete control of their investments.

Money arms its audience with the knowledge to make smart decisions on their personal finance.

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Money

The Sydney Morning Herald

{earn it} {invest it} {enjoy it}

M:F 59%:41%

M:F 54%:46%

M:F 60%:40%

Ave Age: 51 Yrs

Ave Age: 46 yrs

Age: 35–64 Yrs: 68%

Social Grade A: 37% ix:181

Social Grade A: 32% ix:158

HH Income $100k+: 37%

PI FT: $94k

PI FT: $88k

Educated: 47%

The Sydney Morning Herald The Age smh.com.au theage.com.au brisbanetimes.com.au watoday.com.au canberratimes.com.au

Source: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending December 2013, Nielsen Online Ratings December 2013, People 14+ only.

The Sydney Morning Herald The Age smh.com.au theage.com.au brisbanetimes.com.au watoday.com.au canberratimes.com.au

Source: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending December 2013, Nielsen Online Ratings December 2013, People 14+ only.

investsmart.com.au

Source: ^Nielsen Online Ratings, January 2014. ^^ Nielsen Market Intelligence, January 2014

My Small Business

Watch–Next

Digital Life

My Small Business targets small–to–medium

Watch–Next covers products and people in the watch

The Digital Life audience are both tech savvy and

business owners eagerly seeking information

world with entertaining, independent, and sometimes

hungry, from the casual enthusiast who just bought

and inspiration to improve and grow their ventures.

contentious features, keeping consumers abreast

a smartphone and is figuring out how to use it,

The section showcases stories from small business

of news and information. Watch-Next promises to

to the more serious tech head that makes time to

stimulate and involve a broad audience, delivering

stay up-to-date with the latest news and reviews.

one-click access to content watch consumers crave,

Digital Life is designed to keep readers informed,

but can’t find anywhere else.

entertained and better equipped to take control

owners on the highs and lows of running a business, plus advice from some of Australia’s most successful entrepreneurs.

of their digital life.

23

M:F 74%:26%

Stats: Not available

M:F 63%: 37%

Ave Age: 53 Yrs

Social Grade A: 35% ix:171

Social Grade A: 64% ix:159

PI FT: $92k

PI FT: $92k

Ave Age: 46 yrs

The Sydney Morning Herald The Age smh.com.au theage.com.au brisbanetimes.com.au watoday.com.au canberratimes.com.au

Source: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending December 2013, Nielsen Online Ratings December 2013, People 14+ only.

watch–next.com

smh.com.au theage.com.au brisbanetimes.com.au watoday.com.au canberratimes.com.au

Source: emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending March 2015.

Technology = Digital (smh.com.au/The Age/brisbanetimes.com.au - Technology).

• FAIRFAX NATIONAL/METRO – ENTERTAINMENT

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Spectrum

Entertainment

Spectrum captures the cultural life of the city

Visitors to the Entertainment section can

with a thought–provoking and entertaining

watch the latest movie trailers, recap on last

mix of stories and reviews on film, music,

night’s TV programming or read about the

books, performing and visual arts, television,

next big musical.

food, gardening and design.

Through quality reviews that cover

Our team of respected writers brings

movies, television, music, arts, stage and

readers the city’s most comprehensive

books, Fairfax Media provides a platform

guide to the people, events and issues in

for advertisers to engage with our broad

the arts.

entertainment audience.

M:F 54%:46%

M:F 52%:48%

Ave Age: 54 Yrs

Ave Age: 45 Yrs

Social Grade A: 36%

Social Grade A: 38% ix:190

PI FT: $94k

PI FT: $88k

Entertainment

The Sydney Morning Herald The Age

Source: *emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending Dec 2013.

smh.com.au theage.com.au brisbanetimes.com.au watoday.com.au

Source: emmaTM, conducted by Ipsos MediaCT, people 14+ for the period ending June 13, Nielsen Online Ratings, people 14+ for the period June 2013.

M

S

Green Guide

The Shortlist

Smart, full–colour, fun and practical, M is

S is about Sydney Inside Out. Sunday’s

Green Guide remains a favourite among

The Shortlist covers the essential guide to

written in a style that is ideally suited to

only entertainment liftout covers movies,

The Age readers who hold it in high regard

going out on the weekend.Its interviews

the relaxed frame of mind of our Sunday

music, stage, books plus the lighter side of

for commentary, analysis and reviews of

and profiles focus on popular movies,

readers. The focus of M is Melbourne: its

life, from Sydney’s party scene and eating

current and upcoming TV programs, as well

music and stage shows. It also contains

people, its pulse. It’s about everything that

out to gossip and great columnists such

as coverage of Melbourne radio and sport,

makes Sunday great, covering food, fashion,

as Andrew Hornery and Paul Byrnes. S is

and the Livewire technology section.

home, travel and entertainment. It also

all about making the most of going out in

includes a seven–day TV guide.

Sydney, starting now.

extensive lists to what’s on. Aimed at entertainment lovers, The Shortlist also contains a comprehensive two–page planner to the weekend and beyond in Melbourne, and a ‘top five’ guide to the weekend in Sydney.

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G R E E N GUIDE M:F 48%: 52%

M:F 43%:57%

M:F 55%:45%

M:F 50%:50%

Ave Age: 49 Yrs

PI FT: $95k

Social Grade A: 31% ix:152

Ave Age: 48 Yrs

Social Grade A: 35% ix:170

Ave Age: 51 Yrs

Social Grade A: 33% ix:155

PI FT: $83k

PI FT: $83k

PI FT: $86k

The Sunday Age

Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending June 2013, Based on Net Last 4 weeks unless otherwise stated

The Sun–Herald

Source: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending Oct 2013. Base: NSW/ACT

The Age

Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending Jan 2014. Green Guide average last 4 weeks.

The Sydney Morning Herald The Age

Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending June 2013 Base: NSW/ACT/VIC. Read Shortlist in SMH/Age M–F net L4W.

• FAIRFAX NATIONAL/METRO – ENTERTAINMENT

The Guide

Extra

TV Lift–out

The Guide has a longstanding reputation as an

Extra focuses on the big issues with challenging

The TV Lift–out provides readers with everything

essential source of television news, reviews and

opinion pieces and features for readers who want

they need to plan a week’s viewing: our picks for

opinion. With well–respected writers such as

more from their Sunday down time.

Show of the Week, plus previews of free–to–air and

Michael Idato, Paul Kalina, Scott Ellis and Debi Enker,

Spend some time with a team of not–to–be–missed

The Guide team has a loyal following of TV lovers.

commentators including globetrotting chief

The reviewers pick the best of free–to–air, pay TV

correspondent and renowned war reporter

and movies, plus the section contains the “Livewire”

Paul McGeough, best–selling author Peter

pay TV as well as DVD reviews and a round–up of sport on TV.

FitzSimons, thought–provoking barrister Charles

digital technology pages.

Waterstreet and Australia’s greatly admired humorist Annabel Crabb.

26

THEGUIDE M:F 54%:46%

M:F 54%:46%

M:F 51%:49%

Ave Age: 50 Yrs

Ave Age: 54 Yrs

Ave Age: 54 Yrs

Social Grade A: 34%ix:155

Social Grade A: 29% ix:133

Social Grade A: 29% ix:130

PI FT: $90k

PI FT: $91k**

PI FT: $90k

The Sydney Morning Herald

Sources: emmaTM, conducted by Ipsos MediaCT, people 14+ for the year ending June 2013. Base: NSW/ACT. Read The Guide in SMH M–F net L4W.

The Sun–Herald

Sources: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending June 2013.

Base: NSW/ACT. Read Extra in SH net L4W. **Read Extra in SH Net L4W vs SH LW.

The Sun–Herald

Sources: emmaTM, conducted by Ipsos MediaCT, people 14+ for the year ending Jun 2013. Base: NSW/ACT.

• FAIRFAX NATIONAL/METRO – FOOD & WINE

Good Food The essential companion to eating out, eating in and everything in–between. goodfood.com.au is a comprehensive food & wine site that delivers everything the passionate foodie needs, from what to cook tonight, to where to eat out, to news on the latest new bar opening.

Good Food is also the much–loved section within The Sydney Morning Herald and The Age. It dominates food journalism in Australia. Influential, credible and with a huge loyal following, these sections have been a must– read for passionate food–lovers for almost three decades, the go–to place for reviews, recipes, news and trends.

Food & Wine

27

M:F SMH 46%:54% | The Age 47%: 53% Ave Age: SMH 46 Yrs | The Age 50 Yrs Social Grade A: SMH 37% ix:180 | The Age 33% ix:160 PI FT: SMH $94k | The Age $87k

The Sydney Morning Herald The Age goodfood.com.au

SMH: Sources: emmaTM, conducted by Ipsos MediaCT, all people 14+ for the period ending Dec 2013, Nielsen Online Ratings, all people for the period ending Dec 2013. The Age:Source: emmaTM conducted by Ipsos MediaCT, 12 months ending Jan 2014, Nielsen Online Ratings Jan 2014, People 14+

• NEWSPAPER INSERTED MAGAZINES

Good Weekend Good Weekend is the premiere magazine of quality journalism in the country. Every week our stories are the talking points at dinner parties throughout Sydney and Melbourne. They are stories that define the times we live in and are essential reading for those seeking to be on top of culture and debate.

Good Weekend’s award–winning editorial combines intelligent coverage of topical issues with heart‑warming stories of ordinary Australians and provides readers with a magazine that engages and involves.

30th

28

Anniversary

Newspaper Inserted Magazines

M:F 46%: 54% Ave Age: 55 Yrs Social Grade A: 36% ix:166 PI FT: $98k

The Sydney Morning Herald The Age

Source: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending December 2013. Base: NSW/VIC/ACT. Based on read Good Weekend NSW /VIC.

Sunday Life

AFR Magazine

BOSS

Inspire your body, inspire your mind. Sunday Life

The Australian Financial Review Magazine is

Financial Review BOSS is Australia’s magazine

creates beautiful, lively and inspirational pages in food,

Australia’s pre–eminent monthly inserted magazine,

for leaders and high–achievers – and those who

home, fashion, travel and health & wellbeing. With

delivering the highest quality content with a focus

wish to learn from them. BOSS is designed for

on exclusive news, breaking features, profiles in

a discerning reader, those who are at the most

business and politics and an unparalleled reputation

senior levels of organisations and those aspiring

every single page, we want to motivate – whether it’s with a new idea or thought, a trend or tip, or a real–life story. Every week, Sunday Life aims to celebrate two of the best things in the world: women and Sundays.

for combining gravitas and glamour coverage of fashion, luxury and lifestyle, featuring award–winning

for success and improvement.

photography and illustration.

29

M:F 38%: 62%

M:F: 72%: 28%

M:F: 67%:33%

Ave Age: 54 Yrs

Ave Age: 49 Yrs

Social Grade A&B: 80%

Social Grade A: 31% ix:141

Social Grade A: 54%

Ave Age: 48 Yrs

PI FT: $90k

PI FT: $185k^

PI FT: $260k^

The Sun–Herald The Sunday Age

Source: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending December 2013. Base: NSW/VIC. Based on SL readership.

The Australian Financial Review

Sources: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending Sept 2013 ^Financial Review Magazine Reader Survey, July 2013, n=550

The Australian Financial Review

Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending January 2014; ^Financial Review BOSS Reader Survey, Mar 2013, n=603.

Smart Investor

Life & Leisure

Life & Leisure LUXURY

Life & Leisure The Sophisticated Traveller

indispensable tool for active Australian

The Financial Review Life & Leisure

Luxury is a glossy, large–format magazine

The Sophisticated Traveller magazine

investors who are seeking information

weekly newspaper section is inserted into

that appears quarterly in The Australian

showcases the finest travel writing and

and analysis about wealth creation and

the Friday and weekend edition of the

Financial Review.

photography, from home, the region and the

financial security.

Financial Review newspaper.Life & Leisure

Luxury continues to build a following,

rest of the world.

provides a premium newspaper advertising

combining in–depth coverage of the

environment for luxury clients, and every

faces and figures behind the global luxury

week covers fashion, jewellery, design,

industry with the latest trends and products

travel, property and more.

here and overseas, including: fashion,

Financial Review Smart Investor is an

Written by a team of well–known financial experts, and utilising the resources of the country’s premier financial publishing group,

It is published quarterly and hosted by Australia’s most respected daily business newspaperThe Australian Financial Review.

it provides a vast range of investment ideas

motoring, grooming, watches, jewellery,

Sophisticated Traveller provides a high end

and opportunities unattainable anywhere

design, technology, food & wine, property,

travel environment to cater to our high net

else in the media.

architecture and interiors.

worth audiences’ travel interests.

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Coverage: National

M:F: 66%:34%

M:F: 77%:23%

M:F: 70%:30%

M:F 71%:29%

Social Grade A: 50%

Social Grade A: 52%

Social Grade A: 35%

Social Grade A: 44%

Age: 48 Yrs

Ave Age: 45 Yrs

Ave Age: 48 Yrs

PI FT: $189k^

PI FT: $198k^

PI FT: $192k^

The Australian Financial Review afr.com

Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending September 2013

The Australian Financial Review

Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending September 2013 (Life & Leisure figure – Friday or Weekend)^Life & Leisure Reader Survey 2013, n=648

The Australian Financial Review afr.com

Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending December 2013 (Life & Leisure section Friday or Saturday, Last 4 Weeks) ^Luxury Reader Survey 2012

The Australian Financial Review afr.com

Sources: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending December 2013, Nielsen Online Ratings December 2013, people 14+ only. Host readership = Life & Leisure section, Friday or Saturday, Last 4 Weeks.. ^Sophisticated Traveller Reader Survey 2013.

• FAIRFAX NATIONAL/METRO – EMPLOYMENT

The Fairfax Employment Network offers a suite of multi–channel, cross–platform products designed to help Australian employers find the right people for the right jobs.

The network reaches a large, high quality talent pool through a collection of Australia’s most trusted brands – The Sydney Morning Herald, The Age, The Australian Financial Review, The Canberra Times, Brisbane Times and WA Today.

Employment

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The Sydney Morning Herald The Age The Australian Financial Review The Canberra Times brisbanetimes.com.au watoday.com.au

• FAIRFAX NATIONAL/METRO – REAL ESTATE MEDIA

Domain Group Domain Group is one of Australia’s leading multi-platform property industry destinations.

We provide residential, commercial and rural property

Property

marketing solutions and search tools, plus information for buyers, investors, sellers, renters and agents Australia wide. We also deliver CRM technology to real estate agencies, plus property data and research services to property seekers and sellers, real estate agencies, developers, government organisations and financial markets. Our media solutions are engineered for advertisers looking to promote their products and services to our qualified audiences.

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3.82 million Property‐Seekers per month^ 512,000 Property‐Seekers intending to buy across Australia^ 83.4 million page views a month*

Source: emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending March 2015. Domain Group = Digital (domain.com.au, allhomes.com.au) + Print (Domain in SMH/AGE (Sat), Domain in Financial Review (Fri), Property in Financial Review M‐F, Weekend ‐ All L4W Net). *Nielsen Online Ratings ‐ Hybrid April 2015 Domain Group = Domain.com. au,CommercialRealestate.com.au, Reviewproperty.com.au, allhomes.com.au.

Domain

Commercial Real Estate

APM PriceFinder

Domain provides tools and information for home

Commercial Real Estate’s marketing and

The data division of Domain Group formed with

buyers, investors, sellers and renters nationally – and

advertising solutions include one of Australia’s

the joining of Australian Property Monitors and

a highly qualified audience for advertisers. Domain

leading commercial property listings portals -

PriceFinder in 2013. Our data is collected from

can be accessed via our multi-award winning apps

commercialrealestate.com.au, the highly

a diverse range of Australian sources including

(iPhone, iPad, Android and Windows devices), at

respected mastheads AFR, The Age, and

Government agencies, industry professionals,

domain.com.au, and in metropolitan, community and

The Sydney Morning Herald offering quality

mapping providers, as well as public and private

regional newspapers. We were the first Australian real

journalism, news and expert commentary, plus

sources, then analysed to aid over 11,000 property

estate portal to release iPhone and iPad apps. And

access to large and highly engaged audiences

professionals making the shift from ‘data’ to real

across the entire Fairfax network. Whether buying,

property knowledge. Our collaborative approach

selling or leasing, Commercial Real Estate is

means we leverage our extensive knowledge

changing the way you see commercial property.

and expertise, with our rich and diverse datasets,

right now, we’re Australia’s most popular property app, clocking in at over 3.1 million downloads.

Domain gives property seekers what they need to

to become one of Australia’s largest providers of

find properties, anywhere, anytime.

property information and research.

33

The Sydney Morning Herald The Age The Sun-Herald domain.com.au

The Sydney Morning Herald The Age The Australian Financial Review commercialrealestate.com.au

apmpricefinder.com.au

• FAIRFAX NATIONAL/METRO – REAL ESTATE MEDIA

Domain Rural MyDesktop

Review Property

Domain Rural profiles rural properties 1ha and larger

MyDesktop is the flexible, easy-to-use, web-based system that streamlines everything you need to run a successful real estate agency day to day. It lets you manage sales, listings, customer relationships, contacts and reporting, wherever you are and whenever you like. Launched in 1999, it’s now used by over 2,800 agencies in Australia, New Zealand and Indonesia. With MyDesktop, it all happens seamlessly and effortlessly in one clever, web based system. And in the field, much of MyDesktop’s functionality can be

in categories ranging from grazing and cropping, to irrigation, equine and lifestyle. Fairfax’s rural media suite includes Queensland Country Life, The Land, Stock & Land, Stock Journal, Farm Weekly and North Queensland Register. With over 20,000 rural properties from around 2,600 agencies sharing in over 4.5 million property views with extensive national and local promotion in all our weekly newspaper, listings in Domain Rural are sure to grab attention!

Review Property provides the latest property listings, real estate news, auction results and market information, you’ll find lifestyle information such as local news, restaurant reviews, education, local services and much more. With over 400,000 national property listings, it’s already one of Australia’s newest and most dynamic industry owned real estate and lifestyle portals, combining magazines, local news and digital assets. Review Property goes beyond most property portals to deliver essential information for buyers and renters in a clear and dynamic format that significantly enhances the decision process.

accessed from a tablet or smart phone.

34

mydesktop.com.au

Queensland Country Life The Land Stock & Land Stock Journal Farm Weekly North Queensland Register domainrural.com

reviewproperty.com.au

All Homes Founded in 2000, All Homes has grown to become the leading real estate advertising website in the ACT and surrounding areas in regional NSW. The hugely successful platform of allhomes.com.au with Domain’s national reach and unrivalled print section in The Canberra Times on Saturday, the partnership delivers a strong local platform and fast-growing national brand to real estate agents, property buyers and sellers. With the free All Homes apps on iPhone, iPad and Android, we make the property search experience as convenient as possible.

35

allhomes.com.au

• FAIRFAX COMMUNITY

Fairfax Community

36

Part of Fairfax’s Australian Community Media division, the community mastheads (FCN) are the voice of suburban Sydney with 16 mastheads in the South, Southwest and West of Sydney.

These papers provide residents with specialised local news, sport, council information, entertainment and events, as well as products and services.

37

• FAIRFAX COMMUNITY

St George & Sutherland Shire Leader

Blacktown Sun

Site: theleader.com.au

Site: blacktownsun.com.au

Published: Tuesday and Thursday

Published: Tuesday

The Advertisers Site: m acarthuradvertiser.com.au camdenadvertiser.com.au wollondillyadvertiser.com.au Published: Wednesday

The multi–award winning St George & Sutherland

The Blacktown Sun covers the fast developing,

Shire Leader is the unchallenged voice of southern

growth region of the Greater West of Sydney,

Sydney and the 2014 Community Newspaper of the

and is committed to covering local news,

Year Non–Daily (PANPA).

entertainment, sports and community issues.

Stretching from Arncliffe in the north, south to the upper reaches of the Illawarra, and east to Botany Bay and the sands of Cronulla, the Leader has gained the deserved reputation as the leading news source

38

By constantly supporting businesses, as well as sponsoring many local events, The Blacktown Sun

business and entertainment information they need.

Blacktown is home to population of about 320,000

the largest of any community newspaper in Australia.

the community on local events, news, sports and other local issues that directly affect them.

growth area for population and land development

vibrant residential and commercial expansion.

advertising opportunities. This massive circulation is

accurate editorial and play a vital role in informing

The Macarthur region is currently the largest

and digital to be informed on all the news, sport,

Shire, providing cost effective and deep reaching

Advertiser are committed to providing readers with

information they require.

Blacktown City continues to enjoy a strong and

for the St George region and the iconic Sutherland

Camden–Narellan Advertiser and the Wollondilly

provides residents with every piece of news and

across all platforms; its readers turning to both print

Serving almost 450,000 people, the Leader caters

Campbelltown Macarthur Advertiser,

in the Sydney region and covers over 60 suburbs from Campbelltown City to rural areas and is the centre of Sydney’s southwest development.

people, 28,000 businesses and more than 830 parks

The Macarthur’s 256,000 residents enjoy the benefits

and reserves making it one of the state’s leading cities

of a local university, great sporting facilities, top–level

in relation to population, employment growth and

healthcare, leading cultural institutions and several

recreational services.

major retail centres; all wrapped in a world of national

As a city on the move, 17 of Sydney’s top 25 transport companies have their corporate headquarters or main facility located here.

parks and farmland.

Fairfield City Champion

Liverpool City Champion

Hawkesbury Gazette & Hawkesbury Courier

Site: fairfieldchampion.com.au

Site: liverpoolchampion.com.au

Site: hawkesburygazette.com.au

Published: Wednesday

Published: Wednesday

Published: Wednesday and Thursday

The Fairfield City Champion is heavily involved in

The Liverpool City Champion offers a unique

The multi–award winning Hawkesbury Gazette

community events, particularly through education

opportunity for advertisers to connect with one

is an integral part of the community it has been

and has a strong and respected reputation as the

of Australia’s fastest growing and increasingly

serving for the past 125 years. Adapting swiftly

newspaper of record; championing issues and

prosperous communities.

to changes in technology and reader demands,

campaigning when it’s needed.

The Liverpool City Champion is the market leading

Residents of Fairfield depend on the Fairfield City

local newspaper and is actively involved in all aspects

Champion as the leading newspaper for news,

of the community, sponsoring many local events.

entertainment, shopping information, real estate

It has a large following of loyal readers.

and classifieds.

Liverpool is one of Sydney’s regional cities with a

From Smithfield to Carramar, Horsley Park to Yennora

major health precinct and two leading retail areas

and Cabramatta to Cecil Park, the Fairfield City

– one in the CBD and the other at Carnes Hill. It

Champion comprehensively hits every corner.

now has a population of over 180,000 people with

Fairfield is home to 198,000 people, 27 suburbs, and is one of the most diverse cities in Australia with 133 nationalities represented and over 70 languages spoken in the area.

projections of reaching 250,000 by 2020 and a substantial younger demographic. The regional business growth means an extra 30,000 jobs will be created in the next two decades.

the Hawkesbury Gazette is a true multi–platform masthead. It offers community engagement through its Facebook page, with a reach of 1–in–3 residents within the immediate LGA, a daily news service through its website, and a weekly analysis and wrap–up through the paid newspaper.

Covering a significant footprint from Mt Tomah in the west to Rouse Hill in the east, north to Wisemans Ferry and to Penrith in the south (supported by its free sister weekly, the Hawkesbury Courier), the Hawkesbury Gazette is the strongest media opportunity in one of the fastest growing regions of Australia.

39

• FAIRFAX COMMUNITY

Hills News Site: hillsnews.com.au Published: Thursday

The Hills News serves the local community of one of the fastest growing areas of Australia with a population topping 180,000. The Hills News is committed to build on the service, business and residential growth, providing quality editorial on local issues that directly affect the community. From local news, sports and entertainment to classifieds and real estate, the Hills News is the preferred paper for readers and advertisers.

Forming the key link between Sydney’s second city, Parramatta, and the expanding north west, The Hills

40

Shire is an affluent area with high home ownership, high numbers of professionals and white collar workers and a strong percentage of tertiary educated residents. Many of Sydney’s leading education institutions are in the region including the state’s top high school. It also has one of the highest penetrations of computer users in Australia.

For shopping, readers are well served by Castle Towers, North Rocks, Baulkham Hills and Winston Hills retail centres and Norwest Private Hospital provides leading– edge health care. The Norwest Business Park provides an expanding centre for employment and industry, HQ for some of Sydney’s leading companies including Woolworths and ResMed.

Rouse Hill Courier

Penrith City Gazette

Blue Mountains Gazette

Site: rousehillcourier.com.au

Site: penrithcitygazette.com.au

Site: bluemountainsgazette.com.au

Published: Thursday

Published: Thursday

Published: Wednesday

The Rouse Hill Courier serves the local community

The voice of Penrith, the Penrith City Gazette is

The Blue Mountains Gazette has been serving the

of one of the fastest growing regions in Australia –

committed to providing quality editorial on local

region for over 50 years. The key to its success is

expected to expand further with the opening of the

issues that directly affect the community by the river.

presenting a premium product and close community

North West rail link.

From local news, sports and entertainment to

involvement. With a comprehensive coverage of sport, entertainment, council and community news

The Rouse Hill Courier is committed to providing

classifieds and real estate, the Gazette caters to a

quality editorial on local issues that directly affect

diverse range of people within one of the largest local

the community. From local news, sports and

government areas in Western Sydney. This area is

entertainment to classifieds and real estate, it is the

also one of the busiest business centres in Sydney

The Blue Mountains City is made up of 22

preferred paper for readers and advertisers alike.

with the city’s largest Chamber of Commerce in

villages and townships from the foot of the

operation. And it is also the site of Australia’s only

mountains at Penrith, through to Springwood,

international–level rowing regatta centre.

Katoomba, Blackheath and surrounds, including

The masthead serves a highly affluent area of young university educated readers; there is a high home

features it is one of the leading suburban newspapers serving the outer western region of Sydney.

a World Heritage National Park.

ownership level and the family is the central concern

Home to almost 200,000 people, Penrith was one of

for most, spending significantly on matters related to

the first cities in Australia to be part of the NBN rollout.

The natural beauty and the area’s closeness to

the household.

The Gazette and its associated websites and social

Sydney has also made it an ideal place to reside.

media, provides the perfect combination to get a

The population in the main comprises young and

message to all the region’s readers.

middle aged families who have built quality homes,

The area is well served by two major retail centres Stanhope Village (with a leisure and sport complex attached) and Rouse Hill Town Centre, winner of

It is also now a vital link from the mountains to the

international planning and design awards.

river, being the perfect way to connect to both the Blue Mountains and Hawkesbury regions through its sister Gazette mastheads.

resulting in a thriving local building and service industry. The pleasant climate has also proved attractive for the elderly with many retirement villages being established in the area.

The State government has recognised the existence of a lively arts community by declaring the Blue Mountains a ‘City of the Art’.

41

• FAIRFAX COMMUNITY

The Parramatta–Holroyd Sun

Southwest Advertiser

Site: parramattasun.com.au

Site: stmarysstar.com.au

Site: southwestadvertiser.com.au

Published: Thursday

Published: Tuesday

Published: Wednesday

The Sun reaches homes in over 28 suburbs

The St Marys–Mt Druitt Star offers a unique

The South West Advertiser reaches homes in the

throughout Sydney’s second CBD, Parramatta City

opportunity for advertisers to reach one of

heart of rural Bringelly and includes communities

and neighbouring Holroyd.

Sydney’s vital service centres for all residential,

from Cecil Hills through to the expanding Oran

commercial and industrial needs in the Greater

Park. The opening up of Leppington with the south

Western Sydney region.

west rail link will mean the start of major growth

The Parramatta–Holroyd Sun covers the patch completely, including special weekly sections devoted

for the region.

to culture, suburbs, eat/drink and business. Sport is

Strategically sitting between Blacktown and

also big business – home to the Parramatta Eels and

Penrith, St Marys is a true greenbelt area bound

Reaching more people than any other print media

the Western Sydney Wanderers; news of these teams

on three sides by parkland.

weekly with door–to–door paper deliveries, the

are constant headliners.

42

St Marys–Mt Druitt Star

Close to the University of Sydney’s Werrington

Advertiser plays a vital role in the community to inform on local events, news, sports and

As Sydney’s second CBD, Parramatta is a $14 billion

campus and well served by transport links, St Marys

economic powerhouse and home to a multitude of

is a classic family region in its own right. The growth

corporate and government departments. It is the

areas of Ropes Crossing and Jordan Springs in the

regional retail and cultural centre, with high rating

north provide a new aspirational air. To the east

restaurants and nightclubs.

is Mt Druitt with its major retail centre serving

The Advertiser is committed to providing its audience

The Star’s readers.

with accurate editorial plus commentary on issues

There is also a strong focus on education with the University of Western Sydney campus on its iconic

The St Marys–Mt Druitt Star provides its audience

Parramatta River site and many leading private and

with quality editorial and information on local issues,

public high schools.

sport, entertainment and events affecting the

Holroyd also provides a rich source of material with a diversity of readers from the older, settled sector through to the new developments at Pemulwuy.

community.

council issues. It is also the paper audiences turn to when looking for local tradespeople, jobs or to buy or sell locally.

that directly affect them.

43

• MAJOR DAILY REGIONAL MASTHEADS

Fairfax Regional As part of Fairfax’s Australian Community Media division, our regional mastheads have a dynamic and powerful reach across regional Australia, home to 7.7 million Australians (34%)*.

Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. Today’s sophisticated mix of print, digital, apps and mobile enables our mastheads to be the key communication point in times of fire and flood crisis as well as the pivotal daily focus for our local residents’ news and business offers.

44

5.7 million Australians in regional areas will read a newspaper each week. Our audiences spend as much in supermarkets as metropolitan residents and are big spenders for items such as electrical goods. Some 43% of all car buyers live in regional centres and readers of regional papers ‘feel more positive’ about a store or business that advertises in their local paper (54%), outstripping local TV (24%) and local radio (26%). 77% are more likely to visit a nearby retailer in response to a print ad than if they heard a similar message on TV or the radio #.

With more than 125 digital websites supporting 160 print mastheads, Fairfax regional assets deliver a one–stop advertising solution to those wanting to reach a committed and informed regional audience.

Fairfax Regional Media is also able to offer group advertising buys across some mastheads owned by other regional publishers in order to ensure clients have a one–stop experience reaching Australian audiences. You may also wish to reach agricultural and community audiences to saturate your reach.

*Australian Bureau of Statistics (ABS) (2013) Population by age and sex, regions of Australia, 2012. Cat. no. 3235.0 #emma conducted by Ipsos MediaCT for the12 months ending June 2013.

45

• MAJOR DAILY REGIONAL MASTHEADS

The Canberra Times

Major Daily Regional Mastheads Our suite of Fairfax mastheads in key regional cities provides powerful cut–through for advertisers. These mastheads are leaders

46

in investigative reporting receiving national awards for

Newcastle Herald

Site: canberratimes.com.au

Site: theherald.com.au

Published: Monday – Sunday

Published: Monday – Saturday

As the voice of the capital of Australia, The

The Newcastle Herald is the 2014 Regional

Canberra Times is a key player in the media

Daily Newspaper of the Year (PANPA).

arena of federal politics, often first to

Serving the second largest city in NSW

break the news from Parliament House

and the seventh largest in Australia, the

when major events happen. It is the ACT

Newcastle Herald is an important masthead,

region’s destination for leading news and

renowned for its investigative journalism

information and equally involved in the local

which led to them receiving the 2013

community. The Canberra Times

Gold Walkley Award for reporting done by

is adept at representing a sophisticated

Joanne McCarthy.

metropolitan environment whilst embracing the uniqueness of its environs.

The population of The Hunter region accounts for more than 32% of the State’s

their journalism, including the Newcastle Herald receiving the

exports including coal, mining services, as

2013 Gold Walkley Award.

well as fresh and processed food and wine.

Journalists file in print, online, video and on social media to bring news fast to their ‘local’ audiences who trust these papers to provide relevant news and information.

It is a key university city and contains a large range of hospital and medical centres attracting professionals from across Australia. About $8 billion in trade goes through the Port of Newcastle a year.

The Maitland Mercury

Dubbo Daily Liberal

Illawarra Mercury

Launceston Examiner

Site: maitlandmercury.com.au

Site: dailyliberal.com.au

Site: illawarramercury.com.au

Site: examiner.com.au

Published: Monday – Friday

Published: Monday – Saturday

Published: Monday – Saturday

Published: Monday – Saturday

Since 1843 The Maitland Mercury has played

With a community influence at the core

The Illawarra Mercury is the premier print

The Examiner is a trusted and passionate

an integral part in shaping the life of the

of its service, the Daily Liberal publishes

and digital advertising medium in the city of

voice in its community. The second

community and its team includes Walkley

hard–hitting stories on vital regional issues.

Wollongong and the Illawarra. The masthead

oldest newspaper in the country, it is also

and Prodi Award winning journalists.

Dubbo has a catchment population of

relocated in 2014 to brand new purpose–

a leader in bringing news to its audiences

120,000 encompassing one third of NSW.

built offices equipped for the future of

using the latest technology, evidenced

Dubbo is considered the capital of the Orana

news–gathering. With Wollongong boasting

by its iPhone app winning an INMA Award

Region. It hosts not only the commercial

a population of over 200,000, The Mercury

in 2012.

heart of the region, but also plays a major

has a primary circulation centred on the

role in the grain, sheep and beef industries.

vibrant coastal region of the Illawarra, plus a

Geographically, Dubbo is positioned as a

secondary region covering a vast area that

major distribution centre for the eastern

encompasses the Southern Highlands of

states of Australia – halfway between

NSW as well as south to the border at Eden.

Brisbane and Melbourne, and Sydney and

Renowned for its world–class steel making

Adelaide. Dubbo is home to world–class

and coal mining industries, Australia’s City

businesses and attractions such as Fletcher

of Innovation is today also an important

International Exports (Abattoir) and the

knowledge services centre, international

Western Plains Zoo which has become a key

trade hub and a leading university city. It is

tourist destination.

globally connected, has superb liveability

Maitland City is a major sub–regional centre within close proximity to the extensive coal mining developments of the Hunter and the famous vineyards of the Hunter Valley. Located in one of the most highly productive rural areas in NSW, it is a major service centre for a rich agricultural hinterland.

and a supportive business environment.

Wollongong is one of Australia’s major cities located just 85 kilometres south of Sydney.

As Tasmania’s second largest city, Launceston’s key industries include education and training, manufacturing, accommodation and food – reflecting the importance of the tourism industry and public service. With a population of around 65,000 (100,000 for greater Launceston), the city has all the facilities of a metropolitan centre.

47

• MAJOR DAILY REGIONAL MASTHEADS

Burnie Advocate

Orange Central Western Daily

Wagga Daily Advertiser

Site: theadvocate.com.au

Site: northerndailyleader.com.au

Site: centralwesterndaily.com.au

Site: dailyadvertiser.com.au

Published: Monday – Saturday

Published: Monday – Saturday

Published: Monday – Saturday

Published: Monday – Sunday

The Advocate, based in Burnie, serves

The Northern Daily Leader is a unique

The Central Western Daily enjoys a strong

Giving voice to the Riverina community

the vast north–west region of Tasmania

regional daily newspaper. No other regional

reputation in the local community since it

on issues that matter is what makes

including Devonport, Ulverstone and Burnie.

daily in Australia covers such a vast

was established in 1945. Orange enjoys a

The Daily Advertiser a great masthead.

This major daily reaches from Latrobe in

circulation area which includes nearly 20

population of over 40,000 residents.

For almost 150 years The Daily Advertiser

the east to Smithton in the west with a

local government areas. Its boundaries

footprint that stretches over 150 kilometres.

extend to Tenterfield in the north, Moree in

Burnie is a major industrial centre. Its economy is driven by shipping, mining, agriculture, forestry and tourism. Residents enjoy a vibrant shopping district that spills

48

The Northern Daily Leader, Tamworth

onto the beach, a dynamic cultural life and a vibrant food scene including local whiskey and cheeses.

Devonport is a thriving modern city producing 40% of Tasmania’s vegetable crop. It is the home port of the famous Spirit of Tasmania and a pivotal point where city, coast and country come together.

the west and Murrurundi in the south.

The relationship with city and region means The Leader’s editorial content must not only reflect the affairs and events of Tamworth but also many of the other centres within its circulation area.

The decentralisation movement has formed the basis of the local Orange economy, developing it as a major centre for Industry, Agriculture, Education and Government Infrastructure. There is significant timber and wine production in the district. Other industries include electrical manufacturing, gold and copper mining and education.

has provided a fantastic blend of local, national and world news, as well as serving up one of the best sports sections in regional Australia. Having a team of journalists committed to the community produces content that keeps audiences informed and entertained on a range of multi–media platforms.

Tamworth, best known as Australasia’s

The Riverina boasts a broad and diverse

Country Music Capital, has a district

industry base and Wagga, with a population

population of over 58,000, is an

of over 60,000, is an important centre.

agricultural service centre and is home to diverse manufacturing and business support services.

Bathurst Western Advocate

The Border Mail

Ballarat Courier

Bendigo Advertiser

Site: westernadvocate.com.au

Site: bordermail.com.au

Site: thecourier.com.au

Site: bendigoadvertiser.com.au

Published: Monday – Saturday

Published: Monday – Saturday

Published: Monday – Saturday

Published: Monday – Saturday

The Western Advocate has been serving

The Border Mail is the only daily newspaper

The Courier is Ballarat and district’s

The Bendigo Advertiser is a fiercely loyal and

the Bathurst area for 150 years. It has

in the Albury/Wodonga region and is the

leading provider of news and information,

community driven newspaper that has been

established itself as the voice of the local

most trusted source of local news and

keeping readers informed and entertained

the voice of the region for over 160 years.

district providing the information that has

information. Often referred to as Australia’s

since 1867. Ballarat is the capital of

With a digital first approach to news, their

helped the community develop and prosper.

leading regional newspaper The Border Mail

Western Victoria with a population of

website reaches over 195,000 unique

has been awarded the prestigious PANPA

over 98,000 people. It is a strong industrial

visitors each month in addition to their paid

Newspaper of the Year a record four times

and food manufacturing centre with a

circulation. From Mildura in the north to

since 2000. The strength of The Border

growing technology sector. It is home to

Gisborne in the south, audiences engage

Mail is its connection with its community, its

several government agencies and is a

and look to their ‘Addy’ for instant news on

tireless campaigning, and its comprehensive

commercial hub for the surrounding rural

the world front, the local front, and of course

coverage of all matters local.

community. There are established, quality

the sporting arena.

Located in the Macquarie Valley on the Central Tablelands of NSW, Bathurst is Australia’s oldest inland settlement and has remained one of Australia’s fastest growing regional centres with a diverse range of industry from agriculture, engineering and

secondary schools and leading universities

education. Education is the largest single

The twin cities of Albury–Wodonga straddle

industry in Bathurst, with Charles Sturt

the border of New South Wales and Victoria,

University and 16 primary and secondary

and have a population of over 100,000.

include agriculture, gold production, the

schools in the region.

The cities are also the employment, health,

health industry, education, heavy defence

education and retail centres for an extensive

engineering and finance.

surrounding region of over 150,000 people.

and hospitals.

Greater Bendigo has a population of over 110,000. Prime industries in the region

49

Regional Mastheads by Geographical Area To make things easier, we have segmented our Regional Mastheads into key geographical areas: Northern NSW, Southern NSW, Queensland, Victoria, South Australia, Tasmania, Western Australia and Northern Territory.

• REGIONAL MASTHEADS

• Armidale Express / armidaleexpress.com.au / Pub: Wed, Fri • Armidale Express Extra / Pub: Wed • Bellingen Courier Sun / bellingencourier.com.au / Pub: Wed • Border News / Pub: Mon • Camden Haven Courier / camdencourier.com.au / Pub: Wed • Cessnock Advertiser / cessnockadvertiser.com.au / Pub: Wed • Country Leader / Pub: Mon

Northern NSW

• Dungog Chronicle / dungogchronicle.com.au / Pub: Wed • Glen Innes Examiner / gleninnesexaminer.com.au / Pub: Tue, Thu • Gloucester Advocate / gloucesteradvocate.com.au / Pub: Wed

Fairfax Media in Northern NSW delivers a highly engaged and rapidly growing audience via

• Goondiwindi Argus/goondiwindiargus.com.au/ Pub: Wed

a stable of community–based newspapers and websites, including major dailies as far–reaching

• Great Lakes Advocate, Forster / greatlakesadvocate.com.au / Pub: Wed

as the Newcastle Herald, The Maitland Mercury and Northern Daily Leader in Tamworth.

• Guardian News, Nambucca/nambuccaguardian.com.au/Pub: Thu • Guyra Argus / guyraargus.com.au / Pub: Thu

Northern NSW offers a vibrant blend of agriculture, industry, unique natural environment, culture,

• Hibiscus Happynings / Pub: Wed

country living and specialised education. The region is a world class agricultural commodity

• Hunter Valley & North Coast T & C / Pub: Mon

producer and food processor with strong transport links to major cities and export markets.

• Hunter Valley News / huntervalleynews.net.au / Pub: Wed

It possesses highly regarded secondary and tertiary institutions and also large coal and coal

• Inverell Times / inverelltimes.com.au / Pub: Tue, Fri

gas seam deposits. The coastal areas have some of the best beaches in Australia and the

• Lakes Mail, Morrisset / lakesmail.com.au / Pub: Thu

region includes the Hunter Valley, renowned for its range of boutique food and wine.

• Lower Hunter Star / Pub: Thu

Tourism is a strong industry and events such as the Tamworth Music Festival attract Australian

• Macleay Argus / macleayargus.com.au / Pub: Tue, Fri

and international visitors.

• Macleay Valley Happynings / Pub: Thu • Maitland Mercury / maitlandmercury.com.au / Pub: Mon–Fri • Manning Great Lakes Extra / manningrivertimes.com.au / Pub: Thu • Manning River Times / manningrivertimes.com.au / Pub: Wed, Fri • Mid Coast Observer / Pub: Wed • Moree Champion / moreechampion.com.au / Pub: Tue, Thu • Muswellbrook Chronicle / muswellbrookchronicle.com.au / Pub: Fri • Nambucca Guardian News / nambuccaguardian.com.au / Pub: Thu • Namoi Valley Independent, Gunnedah/nvi.com.au Pub: Tue, Thu • Newcastle Herald / theherald.com.au / Pub: Mon–Sat • Newcastle Star / newcastlestar.com.au / Pub: Wed • Northern Daily Leader, Tamworth / northerndailyleader.com.au / Pub: Mon–Sat • Port Macquarie Express / Pub: Wed • Port Macquarie News / portnews.com.au / Pub: Mon, Wed, Fri • Port Stephens Examiner / portstephensexaminer.com.au / Pub: Thu • Scone Advocate / sconeadvocate.com.au / Pub: Thu • Singleton Argus / singletonargus.com.au / Pub\: Tue, Fri • Tamworth Times / Published: Wed • Tenterfield Star / tenterfieldstar.com.au / Pub: Wed • The Ridge News, Lightning Ridge / theridgenews.com.au / Pub: Thu • Walcha News / walchanewsonline.com.au / Pub: Thu • Wauchope Gazette / wauchopegazette.com.au / Pub: Thu • Wingham Chronicle / winghamchronicle.com.au / Pub: Wed

51

• REGIONAL MASTHEADS

Southern NSW Situated in one of the richest agricultural areas in Australia, Fairfax Media’s Southern NSW mastheads have a huge print and online footprint, including five major dailies. Two of these mastheads (The Canberra Times and Wollongong’s Illawarra Mercury) are in the top 10 most populated cities in Australia. Southern NSW mastheads are also at the forefront of a digital first news approach.

Southern NSW has a range of industries, including abattoirs, engineering manufacture, rail freight, wineries as well as government services such as the Australian Army, Air Force, Police Force and other centralised operations.

Southern NSW’s widespread communities offer a broad range of lifestyle choices which look to Fairfax mastheads as a trusted source of information and advice. The region attracts high

52

proportions of professional and white–collar employees and has excellent educational and academic institutions, first class medical facilities supported by high quality aged–care plus a lively sports, recreation, arts and theatre scene.

• Batemans Bay Post/Moruya Examiner / batemansbaypost.com.au / Pub: Wed, Fri • Bathurst Western Advocate / westernadvocate.com.au / Pub: Mon – Sat • Bathurst Western Times/ Pub: Thu • Bega District News / begadistrictnews.com.au / Pub: Tue, Fri • Blayney Chronicle / blayneychronicle.com.au / Pub: Thu • Bombala Times / bombalatimes.com.au / Pub: Wed • Boorowa News / boorowanewsonline.com.au / Pub: Thu • Bowral Highlands Post /Pub: Thu • Braidwood Times / braidwoodtimes.com.au / Pub: Wed • The Canberra Times / canberratimes.com.au / Pub: Mon–Sun • Canowindra News / canowindranews.com.au / Pub: Wed • Cooma Monaro Express / coomaexpress.com.au / Pub: Tue, Thu • Cootamundra Herald / cootamundraherald.com.au / Pub: Mon, Wed, Fri • Cowra Guardian / cowraguardian.com.au / Pub: Mon, Wed, Fri • Crookwell Gazette / crookwellgazette.com.au / Pub: Tue, Thu • Dubbo Daily Liberal / dailyliberal.com.au / Pub: Mon–Sat • Dubbo Mailbox Shopper / Pub: Wed • Eastern Riverina Chronicle / easternriverinachronicle.com.au / Pub: Wed • Eden Imlay Magnet / edenmagnet.com.au / Pub: Thu • Eurobodalla Shire Independent / Pub: Thu • Forbes Advocate / forbesadvocate.com.au / Pub: Tue, Thu, Sat • Gilgandra Weekly / Pub: Tue • Goulburn Post / goulburnpost.com.au / Pub: Mon, Wed, Fri • Grenfell Record / grenfellrecord.com.au /Pub: Wed, Fri • Harden Murrumburrah Express / hardenexpress.com.au / Pub: Thu • Illawarra Mercury / illawarramercury.com.au / Pub: Mon–Sat • Jindabyne Summit Sun / summitsun.com.au / Pub: Thu • Kiama Independent / kiamaindependent.com.au /Pub: Wed • Lake Times / kiamaindependent.com.au / Pub: Wed • Lithgow Mercury / lithgowmercury.com.au / Pub: Tue, Thu, Sat • Merimbula News Weekly / merimbulanewsonline.com.au / Pub: Wed • Milton Ulladulla/Sussex Inlet Times / ulladullatimes.com.au / Pub: Wed • Mudgee Guardian / mudgeeguardian.com.au / Pub: Mon, Fri • Mudgee Weekly / mudgeeguardian.com.au / Pub: Wed • Narooma News / naroomanewsonline.com.au / Pub: Wed • Narromine News / narrominenewsonline.com.au / Pub: Wed, Fri • Nowra South Coast Register / southcoastregister.com.au / Pub: Mon, Wed, Fri • Nyngan Observer / nynganobserver.com.au / Pub: Wed • Oberon Review / oberonreview.com.au /Pub: Thu • Orange Central Western Daily / centralwesterndaily.com.au / Pub: Mon– Sat • Orange Midstate Observer / Pub: Thu • Parkes Champion Post / parkeschampionpost.com.au / Pub: Mon, Wed, Fri • Queanbeyan Age / queanbeyanage.com.au / Pub: Fri • Shoalhaven & Nowra News / Pub: Fri • South East Town & Country Magazine / townandcountrymagazine.com.au / Pub: Sun • Southern Highland News / southernhighlandnews.com.au / Pub: Mon, Wed, Fri • Southern Weekly Magazine / southernweekly.com.au / Pub: Mon • The Area News / areanews.com.au / Pub: Mon, Wed, Fri • The Colypoint Observer / colypointobserver.com.au / Pub: Wed • The Irrigator / irrigator.com.au / Pub: Tue, Fri • The Post Weekly / Pub: Thu • The Riverina Leader / riverinaleader.com.au / Pub: Wed • The Rural / therural.com.au / Pub: Thu • The Southern Cross / juneesoutherncross.com.au/ Pub: Thu • Wagga Daily Advertiser / dailyadvertiser.com.au / Pub: Mon–Sat • Wellington Times / wellingtontimes.com.au / Pub: Mon, Wed, Fri • Western Magazine / westernmagazine.com.au / Pub: Mon • Wollongong Advertiser / Pub: Wed • Yass Tribune / yasstribune.com.au / Pub: Wed, Fri • Young Witness / youngwitness.com.au / Pub: Mon, Wed, Fri

Queensland Fairfax mastheads in Queensland create a unique voice for the community and are spread across

• Beaudesert Times / beaudeserttimes.com.au / Pub: Wed

a diverse area of this large state.

• Goondiwindi Argus / goondiwindiargus.com.au / Pub: Wed

Our Queensland presence represents a strong proportion of more than half of Queensland’s

• Jimboomba Times / jimboombatimes.com.au /Pub: Wed

population who live outside the greater metropolitan area of Brisbane. The Redland City

• North West Country / Pub: Tues

community is enjoying the Redland City Bulletin and its strong digital platform which has

• North West Star / northweststar.com.au / Pub: Mon–Fri

been built on brands of the past with a vision to the future. Redland City includes the well–known

• Redland City Bulletin / redlandcitybulletin.com.au / Pub: Wed

suburb of Ormiston.

You can’t reach Queenslanders without talking to the population outside their capital city.

53

Victoria Fairfax Media’s regional mastheads boast the largest coverage of regional Victoria outside of

• Ararat Advertiser/Stawell Times / araratadvertiser.com.au / Pub: Tue, Fri

Melbourne, including four of the major dailies. Our mastheads are trusted by the locals and have

• Ballarat Courier / thecourier.com.au / Pub: Mon–Sat

long–standing community connection and engagement.

• Bendigo Advertiser / bendigoadvertiser.com.au / Pub: Mon–Sat

Victoria is Australia’s largest producer of mutton, lamb and dairy products and about 34% of Australia’s manufacturing workers are employed in Victoria’s industry. The food processing sector contributes 26% of Victoria’s manufactured exports and the state accounts for some 45% of Australia’s communications industry production. Tourism, mining and oil are all key players in Victoria as well as numerous universities, educational institutions and hospitals across the state.

• Border Mail / bordermail.com.au / Pub: Mon–Sat • Country News / Pub: Tue • Daylesford Advocate / hepburnadvocate.com.au / Pub: Thu • Horsham Wimmera Mail Times / mailtimes.com.au / Pub: Mon, Wed, Fri • Latrobe Valley Express / latrobevalleyexpress.com.au / Pub: Mon, Thu • Port Fairy Moyne Gazette / moynegazette.com.au / Pub: Thu

Victorians are renowned for their passion of wining, dining and pursuit of the arts which attracts

• Sale Gippsland Times / gippslandtimes.com.au / Pub: Tue, Fri

a valuable demographic who will travel long distances for a gourmet or cultural experience.

• Stawell Times News / stawelltimes.com.au / Pub: Tue, Fri

Victorians are proud of their sophistication.

• Warrnambool Standard / standard.net.au / Pub: Mon–Sat

• REGIONAL MASTHEADS

South Australia Fairfax’s mastheads in South Australia represent a dynamic cross–section of life from the booming

• Barossa & Light Herald / barossaherald.com.au / Pub: Wed

wine industry in the Barossa and Clare Valley through to a strong supporting industry structure.

• Border Chronicle / borderchronicle.com.au / Pub: Wed

Mastheads help support the state’s international name as a superb tourist destination renowned for gourmet food through to the highly acclaimed Tour Down Under professional cycling race.

Audiences also work in lucerne and clover seed production, export lamb, beef and sheep studs with just one area – the Eyre Peninsula – producing one–third of South Australia’s total grain exports.

The Port Pirie Smelter is a major employer and Fairfax also serves Whyalla, the largest provincial

• Coastal Leader / coastalleader.com.au / Pub: Wed • Eyre Peninsula Tribune / eyretribune.com.au / Pub: Thu • Flinders News / theflindersnews.com.au / Pub: Wed • Murray Valley Standard / murrayvalleystandard.com.au / Pub: Tue, Thu • Naracoorte Herald / naracoorteherald.com.au / Pub: Thu • Northern Argus / northernargus.com.au / Pub: Wed • On The Coast / Pub: Thu

city outside the South Australian metropolitan area where BHP maintains a strong employer

• Port Lincoln Times / portlincolntimes.com.au / Pub: Tue, Thu

presence. Whyalla is a mecca for the arts, with the Middleback Theatre catering for theatre, cinema

• Port Pirie Recorder / portpirierecorder.com.au / Pub: Thu

and performing arts.

• Roxby Downs Sun / roxbydownssun.com.au / Pub: Thu • The Islander / theislanderonline.com.au / Pub: Thu

54

Immigration South Australia quoted the state as having a record 304 major projects either

• The Transcontinental / transcontinental.com.au / Pub: Wed

underway or in the pipeline, with a total value of $94 billion on their website in March 2014.

• Victor Harbor Times / victorharbortimes.com.au / Pub: Thu

A quarter of South Australians live outside Adelaide and Fairfax Media’s mastheads presence

• West Coast Sentinel / westcoastsentinel.com.au / Pub: Thu

ensures they know all the vital news and business offers across Australia and in their local region.

• Whyalla News / whyallanewsonline.com.au / Pub: Tue Thu • Yorke Peninsula Country Times / ypct.com.au / Pub: Tue

Tasmania Fairfax is the dominant player in Tasmania owning two of the three major daily publications across the state. Over half of the Tasmanian population lives in the northern part of the state, the area served by our papers.

Tasmania is starting to see a positive turn in the economy with 3,300 new full time jobs being created in the last part of 2013 and the start of 2014. Many of its older residents have a high disposable income. Tasmania is the most decentralised state and Tasmanians travel the shortest distance of any Australian workers between their homes and their jobs. Major industry includes agriculture, forestry, tourism and mining.

If you want to truly talk to Tasmanians, talk to our trusted brands.

• Burnie Advocate / theadvocate.com.au / Pub: Mon – Sat • Launceston Examiner / examiner.com.au / Pub: Mon – Sun

Western Australia Geographically spread over a vast area, Fairfax Media in Western Australia takes in mastheads in

• Augusta Margaret River Mail / margaretrivermail.com.au / Pub: Wed

the Wheat Belt through to the mining town of Collie and the coastal areas stretching down the

• Avon Valley Advocate / avonadvocate.com.au / Pub: Wed

coast south of Perth. Western Australia has one of the fastest growing rates of growth in Australia

• Bunbury Mail / bunburymail.com.au / Pub: Wed

with industries as diverse as mining, construction, manufacturing and professional, scientific and

• Busselton Dunsborough Mail / busseltonmail.com.au / Pub: Wed

technical services.

• Central Midlands Advocate / centraladvocate.com.au / Pub: Thu

Fly in Fly Out workers (FIFO) are contributing strongly to local communities and attract high

• Collie Mail / colliemail.com.au / Pub: Thu

wages plus real estate is gaining momentum, particularly along the coastal strip from Mandurah to

• Donnybrook Bridgetown Mail / donnybrookmail.com.au / Pub: Tue

Margaret River. The Margaret River wine growing area is one of the biggest industries in Australia

• Esperance Express / esperanceexpress.com.au / Pub: Wed, Fri

and attracts tourists all year round who enjoy the gourmet attractions as well as the stunning coastal beaches.

• Mandurah Mail / mandurahmail.com.au / Pub: Thu • Merredin Wheatbelt Mercury / merredinmercury.com.au / Pub: Wed

The Mandurah Mail and Bunbury Mail enjoy high credibility and trust. Their reach, together with

• Murray Mail / murraymail.com.au / Pub: Wed

the full suite of Fairfax Western Australian mastheads delivers an excellent audience for businesses.

• Wagin Argus / waginargus.com.au / Pub: Thu

55

Northern Territory Katherine is the fourth largest town in the Northern Territory and is located 312 km south–east of Darwin on the Katherine River. The Katherine Region is 336,674 square kms, almost the size of Victoria. The total population of the region is just over 24,000 people.

It is a modern thriving regional centre with a wide range of services including shopping centres, hospital facilities and many Commonwealth and Territory Government services. The RAAF Base at Tindal has an RAAF population including families of around 2,200. Mining, beef and tourism are key to the region.

• Katherine Times / katherinetimes.com.au / Pub: Wed

• AGRICULTURAL MASTHEADS

Agricultural Mastheads A dynamic part of Fairfax’s Australian Community Media division is our large range of agricultural mastheads, websites, events, apps and other rural related products. Rural Australia is evolving at a rapid pace not unlike other sectors of the community. Farmers today employ the latest technologies to remotely harvest crops, scientifically analyse soil, map properties, track cattle, predict and model weather and much, much more.

Today’s farmer is a successful, well–educated agribusiness person.

56

Their average net worth is in excess of $3.4 million and they have 84% equity in their businesses (source: ABARES 2011–12). Farmers also have the same consumer needs as everyone else and for advertisers this offers a unique situation of the business and consumer market in one package.

We deliver our agricultural content via FarmOnline as well as our six mastheads across the multiple platforms of print, online and mobile apps. The content is state based and reflects the agricultural industries operating in each. We also produced some of the biggest and most respected agricultural events in the country, including AgQuip and FarmFest.

57

• AGRICULTURAL MASTHEADS

North Queensland Register

58

Queensland Country Life

The Land

Site: northqueenslandregister.com.au

Site: queenslandcountrylife.com.au

Site: theland.com.au

Published: Thursday

Published: Thursday

Published: Thursday

Key market: QLD

Key market: QLD

Key market: NSW

Based in Townsville, the North Queensland

Queensland Country Life has been firmly

The Land is the 2014 non–daily regional

Register circulates in the northern and

entrenched as Queensland’s major rural

Newspaper of the Year (PANPA). It has

central areas of Queensland, the Northern

publication for more than 60 years. The

achieved a pre–eminent position with New

Territory and the Kimberley. It provides

masthead provides a high reach into the

South Wales farmers. Its audience are the

relevant content servicing the people on

state’s diverse agricultural community.

movers and shakers of agriculture not only

stations and farms, and the families in

Renowned for its high penetration of the

in NSW but around the country. Horse

countrytowns in this growth area.

livestock sector, its reputation among

enthusiasts are catered for via our weekly

Queensland’s and the Northern Territory’s

pleasure–horse and thoroughbred sections

cattle producers is unsurpassed.

that include weekend country race results.

The Land’s classifieds is commonly regarded as the premier marketplace for used machinery and farm plant, rural employment, and other requirements.

An important and keenly read section of The Land is its Market Guide, which provides audiences with comprehensive reports and analysis on livestock, wool, grain and other commodities.

FarmOnline Site: farmonline.com.au Key market: National

Stock & Land

Stock Journal

Farm Weekly

Site: stockandland.com.au

Site: stockjournal.com.au

Site: farmweekly.com.au

Published: Thursday

Published: Thursday

Published: Thursday

Key market: VIC

Key market: SA

Key market: WA

FarmOnline delivers breaking news,

Stock & Land connects with farmers of

South Australia’s leading rural paper has

Farm Weekly is the most important source

analysis, markets, weather, multimedia and

broadacre sheep, beef, cropping and dairy

an enviable record of achieving almost

of information for the WA farming

classifieds to a growing audience of readers

whose content is written by dedicated

saturation penetration of South

community. Rural audiences know that

across Australia.

section editors. There is also content

Australian primary producers. It is the

Farm Weekly understands agriculture

devoted to property and livestock markets

state’s leading platform for the

better than any other media in WA.

and regular articles covering agribusiness

communication of agricultural, horticultural

This is demonstrated every week with over

and Tasmanian issues.

and animal husbandry research and

62% of print sales pre–paid. The masthead’s

extension information. Stock Journal’s

digital platforms show consistent and

reach to the farm decision–makers

growing audiences, providing West

exceeds any competing product in the

Australians with relevant farming/agricultural

South Australian market.

news as well as local news.

With more than 1.7 million page impressions and more than 390,000 unique browsers monthly, FarmOnline has become a vital digital channel to reach

As well as farmers, Stock & Land is

farmers and rural Australia.

required reading for those who service the

Our sites offer access to a targeted rural audience that is highly engaged with agriculture and ag–related advertising.

FarmOnline can help amplify business messages through advertising solutions across our online, mobile, app and email platforms. Audiences are passionate and engaged in all that we report and share.

farming community like livestock agents, agronomists, machinery dealerships, educational institutions, government agencies, consultants and agribusiness company representatives.

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Specialist Rural Rural Australians are a very different audience compared to metro and regional (town) audiences. The physical nature and location of rural Australians – ie working outdoors from dawn to dusk, affects every aspect of their lives. Media habits in particular are significantly affected and advertisers need to understand how to reach this

60

valuable audience effectively.

This technology savvy group of determined hardworking Australians are often isolated and crave communication. Connecting with them and developing brand loyalties is not hard when the right mix of communications is used.

Rural Australians have business and consumer needs unlike any other market and offer advertisers the opportunity to increase market share for a small percentage of total campaign costs.

Don’t miss out on this eager and large section of Australia’s spending population.

• SPECIALIST RURAL

Horse Deals Site: horsedeals.com.au Published: Monthly

Farming Small Areas Published: 8x per year Key market: NSW/VIC

Ripe Magazine

Turfcraft International

Published: Monthly

Site: turfcraft.com.au

Key market: WA

Published: Bi–Monthly

Key market: National

Key market: National

Horse Deals magazine offers you access to

Addressing the needs of both new and

Ripe Magazine is inserted into WA’s biggest

Turfcraft is ideal for any companies targeting

the niche recreational equestrian market.

experienced small area farmers, this

selling rural newspaper Farm Weekly, once

the turf management sector, particularly

They are the specialists in buying and

high quality publication focuses on the

per month, plus seven other Fairfax regional

golf course superintendents, racecourse

selling horses. The secret to their continued

innovation, enthusiasm and energy being

publications. Ripe Magazine provides

grounds managers, bowling greenkeepers,

success is their commitment to outstanding

injected into this arena of rural growth.

informative news features and profiles,

sports field managers, parks and gardens

customer representation, constant

Featuring inspirational articles on niche

covering the horticulture, viticulture and

keepers, educationalists and researchers.

innovation and an intimate knowledge of

and diverse markets, industry news and

olive industries, coastal and south–west real

the industry they serve. Horse Deals has

events, essential farming tips and contact

estate, as well as providing handy hints and

an extraordinary digital audience including

information, this “must have” industry journal

tips for farming small areas. In addition

a Facebook following that surpasses many

profiles small and niche farming enterprises

Ripe Magazine offers readers entertaining

metropolitan mastheads.

and provides “how–to” information for a

lifestyle articles, feature stories and spotlights

range of on–farm tasks.

successful and innovative businesses.

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International

• SPECIALIST RURAL

Queensland Smart Farmer

Stock Journal Smart Farmer

The Australian Dairyfarmer

The Northern Dairyfarmer

Published: Bi–Monthly

Published: Monthly

Site: adf.farmonline.com.au

Published: Bi–monthly

Key market: QLD

Key market: SA

Published: Bi–monthly

Key market: NSW/QLD

Key market: National

With 15,000 copies distributed via produce

Covering regions from the Barossa

The Australian Dairyfarmer meets the

The Northern Dairyfarmer magazine is

stores, rural retailers and small machinery

to Cape Jervis in South Australia,

information needs of Australia’s dairy

designed to meet the information needs

outlets, and 7000 copies inserted into QLD

Stock Journal Smart Farmer offers advice

farmers by publishing quality technical,

of dairy farmers in Queensland and

Country Life, QLD Smart Farmer reaches

and tips on the practical issues of animal

research, practical farm management and

Northern NSW. It has a direct distribution

the high disposable incomes involved with

health, fencing, small machinery, gardening,

product information. The publication meets

of 1300 and is published on behalf of the

a rapidly developing small farm and lifestyle

pasture renovation and establishment,

the marketing needs of advertisers by

Queensland Dairyfarmers Organisation

acreage market in south East Queensland.

as well as diverse ventures such as

effectively reaching this target audience.

and Subtropical Dairy – the two key

Inspirational and informative stories , ‘how–

growing olives, breeding alpacas and land

The content is produced on behalf of

industry bodies for these regions.

to’ articles, lifestyle living and new products

management issues.

Australia Dairy Farmers Ltd and is sent to

The Northern Dairyfarmer addresses

all registered Australian dairy farmers.

key dairy industry and advocacy issues,

and events calendars relevant to small

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farming are all listed in this full gloss print.

extension and research and development initiatives specific for dairying in Queensland and northern NSW.

The Northern

Dairyfarmer

Good Fruit & Vegetables

Cotton & Grains Outlook

Tasmanian Farmer

Published: Monthly

Published: Monthly

Published: Quarterly

Key market: National

Key market: NSW/QLD

Key market: Tasmania

AgTrader Site: agtrader.com.au Key market: National

Growers, suppliers, marketers, regulators

Australian Cotton & Grains Outlook

Tasmanian Farmer provides farmers,

AgTrader is an agricultural supersite, the

and related technical and business

has become the messenger for

primary producers and associated

place where Australian farmers buy, sell and

service providers are numbered among

Queensland and New South Wales’

businesses with the latest information

bid. Whether buying or selling, AgTrader

the magazine’s extensive and influential

dynamic multimillion dollar cropping

delivering through newsagents and to more

gives you greater choice and connects

relationship.

industry. It brings together growers and

than 26,000 roadside delivery addresses

you to a wide range of farmers, products

industry representatives with the latest

including rural households, farms and

and trusted brands. With our wide range of

news, technology, issues and research.

businesses. This quarterly publication gives

products, from tractors to trucks, fencing to

readers invaluable information on new

feeders, generators to grain handlers and

product releases, industry achievements

everything in between.

Good Fruit & Vegetables covers the growing and marketing of fruit and vegetables. Content includes developments

The circulation covers all areas in

in growing methods, crop handling and

Queensland and New South Wales that

post–harvest, together with marketing

are relevant to cropping – from Clermont/

and management perspectives from right

Emerald in the north, Roma, Goondiwindi,

through the supply chain.

in the west to Wee Waa, Narrabri and Hillston in the south. This is inserted into Queensland Country Life and the northern editions of The Land newspaper.

and news of the rural sector in general.

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• SENIOR PUBLICATIONS

Senior Publications Site: thesenior.com.au

Fairfax has several publications which focus on the over 50s and are designed to meet the needs of retirees and baby boomers. Many of these people are self funded and living from their investment savings, which greatly boosts and improves their spending power and their ability to enjoy a lifestyle that the younger generation cannot afford.

By reaching such a growing and affluent audience in these targeted publications you will be advertising in an environment which is totally committed to this market segment – the affluent baby boomer.

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Key market: National

NSW / ACT

TASMANIA

Key market: TAS

Key market: NSW

SOUTH AUSTRALIA

Key market: SA

QUEENSLAND

Key market: QLD

WESTERN AUSTRALIA

Key market: WA

VICTORIA

Key market: VIC

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• MACQUARIE RADIO NETWORK

Macquarie Radio Network Informed, Intelligent, Influential In April 2015, Fairfax Radio Network merged with Macquarie Radio Network to represent some of the proudest brands in the radio landscape, with a vision to be the number one information and entertainment radio network in Australia.

Across the country Macquarie Radio Network engages and

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entertains with the best commercial presenters. Their News, Talk and Music stations have the proven expertise gained from operations extending over 80 years. They also operate vibrant Syndication and SMA (Satellite Music Australia) divisions to capitalise on audience reach and client services.

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• MACQUARIE RADIO NETWORK – TALK

The Essence of Talk Talk radio can be risky business – like trying to trap mercury in your hand. Yet the Macquarie Radio Network attempts to do just that and so much more. On any given day the debate may include an interview with a jailed people smuggler; what makes tennis dads barking mad; a tooled–up police raid on the home of a contract killer or even what colour crocs a bloke should wear to the opera.

Sometimes talk’s just information: is the freeway at a standstill? Will you need a brolly, or are interest rates on the rise? It can be an interview with Neil Young or the Arctic Monkeys. It inspires when a VC winner tells how he stood up for his mates in the face of withering fire.

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A rumour or whisper in breakfast can provide a lead story for the evening news.

But Talk is always about the listeners. They have opinions they want heard, solutions to offer, wrongs they want to right. Listeners define us. Our essence is in their

Talk

hopes, dreams, fears, frustrations, smarts, sorrow, anger, kindness and compassion.

Talk is never cheap.

2UE

2GB

3AW

4BC

6PR

Australia’s oldest commercial

Sydney keeps up to date

Melbourne’s number one

Reflecting the heartbeat of

Perth’s own 6PR, your city,

radio station

with 2GB.

rating station

Brisbane in the 21st century

your station

For the issues touching your lives,

It has held that ranking

4BC gives the people of Brisbane

6PR is Perth’s only commercial

the latest news, current affairs

consistently for more than

a voice and motivates them to

talk radio station and with over

and fascinating features 2GB is

a decade. Not only is it the

‘join the conversation’, actively

80 years of broadcasting service.

essential year-round listening - on

powerhouse of the Melbourne

listening, contributing and

It remains a leading source of

your radio in Sydney or around

radio market, it is also home to the

interacting 24 hours a day. Driven

news, opinion, talk, sport and

the world online.

nation’s most listened to program.

on air by a focused team of

entertainment.

2UE’s news/talk format features current affairs–oriented programs, talkback, news and information.

Keeping listeners engaged and informed across the day.

true media professionals, 4BC’s capacity to identify and report on the issues that concern Brisbane residents is unrivalled by

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other stations.

M/F: 51%/49%

M/F: 52%/48%

M/F: 58%/47%

M/F: 58%/42%

M/F: 56%/44%

Audience: 40+: 252K

Audience: 40+: 475K

Audience: 40+: 540K

Audience: 40+: 115K

Audience: 40+: 121K

Station Share: 4.1%

Station Share: 11.9%

Station Share: 13.7%

Station Share: 5%

Station Share: 7.2%

Source: GFK Survey 3, March-May 2015.

Source: GFK Survey 3, March-May 2015.

Source: GFK Survey 3, March-May 2015.

Source: GFK Survey 3, March-May 2015.

Source: GFK Survey 3, March-May 2015.

• MACQUARIE RADIO NETWORK – MUSIC

The Songs You Know and Love

Music

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Macquarie Radio Network’s Music radio stations are not nostalgia, they are in touch with today and are targeted to the key 35–64 year olds. The Brisbane stations have recently evolved into the new and exciting Magic.

Magic radio stations are family friendly formats that are community minded and cater for today’s baby boomers.

We know that today’s baby boomers still eat pizzas and still listen to the Rolling Stones! Macquarie Radio Network stations are unique franchises that generate long time spent listening with audiences.

2CH personalities are well known, pleasant and communicate with their adult audience in a credible and conventional style. 2CH keeps the people of Sydney in touch with what’s happening now and in the future, incorporating contemporary easy listening music.

MAGIC1278

MAGIC 882

2CH

Magic 1278 Melbourne plays the songs you know

Magic 882 Brisbane plays the songs you know and

2CH is Australia’s most popular easy

and love from the 60’s, 70’s and 80’s through to the

love from the 60’s, 70’s and 80’s through to the

listening radio station.

adult contemporary hits of today.

adult contemporary hits of today.

Melbourne’s Magic 1278 is a little bit old and a little bit

Delivering great music, entertaining personalities,

All day, every day, 2CH 1170 entertains Sydney’s

new, a little bit borrowed but seldom a little bit blue.

lifestyle updates, current events, and traffic

adult, affluent lifestyle market with the world’s best

Magic 1278 transcends the generations, offering

updates daily, Magic 882 provides local information

easy listening songs from the 50’s through to today’s

something very few stations can – an eclectic playlist

aimed squarely at the wants, needs and likes of

latest releases.

that allows its fiercely loyal and passionate audience

the community.

to kick back and enjoy the groove.

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M/F: 51%/49%

M/F: 48%/52%

M/F: 45%/55%

Audience: 40+: 222K

Audience: 40+: 121K

Audience: 40+: 248K

Station Share: 3.7%

Station Share: 4.9%

Station Share: 4%

Source: GFK Survey 3, March-May 2015.

Source: GFK Survey 3, March-May 2015.

Source: GFK Survey 3, March-May 2015.

• FAIRFAX EVENTS – SPORT

Fairfax Events As part of Fairfax Media, Fairfax Events produces an expanding calendar of culture, entertainment, food, wine, business and sporting events, attracting over a million participants each year.

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Since 1971, Fairfax Events has partnered with key stakeholders to deliver world–class, mass participation experiences, providing significant social and economic impact to local communities.

More than $30 million has been raised for hundreds of charities across Australia.

• FAIRFAX EVENTS – SPORT

NSW • The Sydney Morning Herald Sun Run • The Sydney Morning Herald Cole Classic • The Sydney Morning Herald Half Marathon • The Sun Herald City2Surf • Run Sydney presented by The Sun–Herald

VIC • The Sunday Age City2Sea

ACT • The Canberra Times Fun Run

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Sport

• Australian Running Festival; incorporating The Canberra Times Canberra Marathon

QLD • Brisbane Times City2South

WA • WAtoday Swan River Run

More events to be announced soon

Run Out Loud series The Run Out Loud Fitness and Music series is a unique concept which brings the Fairfax news mastheads across Australia to life, promoting the value of a healthy lifestyle while also creating a positive and meaningful connection with the local community. It was developed on the back of The Sun-Herald City2Surf presented by Westpac which started in 1941 and has grown to become the world’s largest run.

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• FAIRFAX EVENTS – SPORT

Sun Run

Cole Classic

Australian Running Festival

SMH Half Marathon

Sydney, February

Sydney, February

Canberra, April

Sydney, May

The largest run on the Northern Beaches of

When Graham Cole swam the Waikiki

Established in 1976, The Canberra Times

The Sydney Morning Herald Half Marathon

Sydney hugs the coastline at sunrise, where

Roughwater in Hawaii in 1981, he couldn’t

Canberra Marathon is the oldest city

attracts more first timers and repeat runners

it first began in the summer of 2011.

help but think how the beaches of Sydney

marathon in Australia. It was relaunched

than any other in Australia. A stunning

It incorporates a 10km and 7km course from

would be perfect for such an event. Now

in 2011 as part of the Australian Running

one–lap course takes in the best of Sydney,

Dee Why to the finish line at Manly Beach.

celebrating a history spanning over 30

Festival; also incorporating an ultra

from Hyde Park to the Sydney Opera House,

years. It hosts over 4000 competitors

marathon, half marathon and fun–run

the SydneyHarbour Bridge and

battling the Pacific Ocean together and

events, held on the second weekend in April,

The Rocks. With a strong corporate team

creating headlines with participants such

this is an event for runners of all abilities.

focus, it also includes a relay element,

as the 83–year–old woman who swam alongside a nine year–old boy. The event raises more than $191,000 for 800 charities.

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making it Australia’s largest Half Marathon.

• FAIRFAX EVENTS – ARTS

Spectrum Now A Festival of Surprises Sydney, March A new 19 day festival to be held annually in March celebrating the vibrancy and diversity of music, film, books, the stage and contemporary art and design in Sydney. During March, we will invite Australia to try new creative experiences, visit Sydney’s varied arts spaces and explore what it means to be creative in Australia. Grab some friends, uncover creative experiences, and have a local adventure presented by the Spectrum experts.

Arts

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• FAIRFAX EVENTS – FOOD

NSW • The Sydney Morning Herald NSW Food & Wine Festival • The Sydney Morning Herald Good Food Month • The Sydney Morning Herald Growers Markets • The Sydney Morning Herald Lunar Markets

VIC • The Age Good Food Month • The Australian Financial Review Australia’s Top Restaurants

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Food

ACT • The Canberra Times Good Food Month

QLD • Brisbane Times Good Food Month

WA • WAtoday Good Food Month

More events to be announced soon

• FAIRFAX EVENTS – FOOD

Good Food Month Australia’s Largest Food Festival Eat, drink and make merry at Australia’s largest food festival. Good Food Month gathers foodies around Australia for a series of events celebrating our unique culinary scene, from fine dining to hawker–style street food stalls, pop–up dinners and hands–on cooking classes.

The Fairfax Good Food Network, links digital and print food–dedicated publications including Good Food in The Sydney Morning Herald and The Age, the food and wine sections of The Canberra Times and Brisbane Times and goodfood.com.au.

A National Feast • In Sydney and regional NSW, events include the now iconic Asian–inspired Night Noodle Markets, Good Pub Food and Ultimate High Tea along with cooking classes, parties and pop–up dinners.

• Melbourne’s The Age Good Food Month has its own calendar of food–loving events including the Night Noodle Markets and Bar Hop cocktail offers.

• Brisbane, Canberra and Perth join in with their very own Night Noodle Markets and their unique take on the Good Food Month classics such as Lets Do Lunch and Hats off Dinners, featuring restaurants ranked in the Good Food Guide.

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• FAIRFAX EVENTS – FOOD

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Australia’s Top Restaurants

Lunar Markets

Melbourne, Annually

Sydney, Feburary

Australia’s Top Restaurants is the only national

A vibrant pop-up food festival filled with Asian cuisine

restaurant awards program decided by peer voting,

and culture. Over 11 nights, Pyrmont Bay Park is

with the restaurateurs and chefs themselves deciding

transformed into a lively precinct for fabulous food,

the top 100 restaurants in the country.

drink and entertainment, all with an Asian focus.

NSW Food & Wine Festival

Growers’ Market

Sydney, February–March

Sydney, Monthly

Discover the extraordinary range and depth of

The Sydney Morning Herald Growers’ Market has

our state’s wine–making without leaving the city.

grown to become Sydney’s favourite home for local

Sydney Cellar Door is a chance to tour and taste the

produce, enticing Australia’s best growers and loyal

wonderful wineries and wine regions of NSW as well

foodies month after month.

as fine regional produce in Hyde Park.

Held in Pyrmont Bay Park on the first Saturday of

It featured the winemakers from almost

each month come rain, hail or shine, it features

100 wineries representing the 14 regions of NSW with

around 70 stalls offering a fabulous range of food

great picnic in–the–park food from Good Food Guide–

directly from the grower or producer and the

rated restaurants.

monthly Market Chef stage with a celebrity chef or cookbook author, hosted by Joanna Savill.

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• FAIRFAX EVENTS – PARENTING

The Essential Baby & Toddler Show Sydney, Melbourne, Brisbane - Annually The Essential Baby & Toddler Show is now in its sixth year and continues to provide a direct response to the needs of the booming baby market. Held annually in Sydney, Melbourne and Brisbane, the show provides a stylish shopping experience, expert advice and children’s entertainment, delivering a great day out pitched at this burgeoning market of contemporary new parents.

The show has grown in scale over the last few years, firmly cementing itself as an essential part of the marketing mix for nursery and FMCG brands

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who want to reach and influence new and expectant parents.

THE ESSENTIAL BABY & TODDLER SHOW

Parenting

Commonwealth Bank Agquip Field Days Gunnedah, August Commonwealth Bank AgQuip is Australia’s largest and premier primary industry series of field days – held annually over three days in August on its dedicated field day site near Gunnedah, New South Wales, in the heart of the Liverpool Plains.

The biggest agricultural event showcases over 3,000 companies and attracts over 100,000 visitors from across the nation and overseas. It is leading the way as the major sales marketing promotion for the agri–industry – connecting buyers and sellers of rural products and services. It is the single largest face–to–face gathering of farmers and their suppliers.

Agriculture

It provides primary industry in Australia with an unparalleled opportunity to view the latest and most extensive range of state–of–the–art agricultural machinery and implements, information and technology available for agricultural producers.

The event plays a vital role in the commercial operation of thousands of farms in Australia – in helping to improve bottom line profitability on the farm.

CRT FarmFest Field Days Toowoomba, June FarmFest is held annually over three days in June on its dedicated field day site near Toowoomba, Queensland, in the heart of the Darling Downs. Queensland’s biggest agricultural event showcases over 2,000 companies and attracts over 60,000 visitors from across Queensland, New South Wales and Northern Territory.

It is known as a major agri–information source, as well as a great “one stop farmer’s shop” for farming families. It has big farm machinery, tractors, tillage or irrigation equipment, pumps or tools – showcasing innovation and launching new products into the national rural market. CRT FarmFest has become one of the most important primary industry events to view and compare a comprehensive range of products, designed for effective, efficient farming and rural practices.

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• SMH AND THE AGE SHOPS

SMH and The Age Shops The Sydney Morning Herald and The Age Shops are eCommerce sites that function as extensions of both mastheads and leverage the trust consumers have with those brands.

Products offered through the shop include:

•A rt – Limited edition art prints selling as general retail, as well as being aligned with key celebratory events and anniversaries, including Australia Day; the Opera House 40th anniversary; and the Canberra Centenary •B ooks – A curated selection of travel, art, history, politics, food and wine books.

•F inancial Guides – Free independent information provided for readers, with 84

client sponsors receiving opt in leads from readers who order the guides •T ravel Tours – Hosted packaged tours for Fairfax Readers •B ox Office – A premium ticketing agency, providing access to great seats for major concert, theatre and sporting events Australia wide •T ravel Insurance – White labelled travel insurance underwritten by ACE Travel insurance The shop has an engaged database of approximately 40,000 readers who have agreed to receive product and brand information as well as client–related marketing.

• Gifts – We work with artists, book publishers, food connoisseurs and others to bring you unique, quality products, curated, and sometimes commissioned by us, especially for you.

The shop has an engaged database of approximately 40,000 readers who have agreed to receive product and brand information as well as client–related marketing.

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• FAIRFAX SYNDICATION

Fairfax Syndication Australia’s Finest Content Fairfax Syndication licenses the most comprehensive range of Australian articles, images & videos from a portfolio of over 300 publications and websites.

Categories include: • Arts • Business • Cultural

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• Crime • Food • Historical • Human Interest • Politics • Sport • Travel • And more

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• FAIRFAX SYNDICATION

Newspaper, Magazine & Book Publishers Whether it’s an academic textbook, a magazine cover or a biography, Fairfax Syndication has award winning images and feature articles available for license that will bring your publication to life.

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TV & Film Production Fairfax has captured the most significant moments in Australian history for over 150 years. From TV documentaries to feature films, Fairfax Syndication has a rich archive of images, articles and front pages for research and use for the TV and Film Production market.

Advertising, Design & PR Agencies License award winning images and articles for use in advertising and marketing campaigns, or for capturing positive press coverage. Fairfax Syndication offers specific packages of Australian content for a range of uses in these sectors.

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Corporates The Australian Financial Review and Business Day are Australia’s most trusted independent sources of business news and analysis. Turn positive press coverage into a business advantage with corporate content packages including articles, images and graphics.

• CONTENT MARKETING

Made by Fairfax Media At made we create, publish and promote content for some of the world’s most powerful and valuable brands Made for you Everything we do is custom made for you across your owned, earned and paid media channels Made for the audience We don’t just create content for the brand, we make it for the audience Made for reach 90

More than 12 million Australians can be reached every month through Fairfax Media Made for results The best results are not always achieved when people ‘sell to’ we encourage our audience to ‘buy in’ this way they become your brand’s best advocates Made for every platform Whatever the medium; web, mobile, social, radio, video and print we don’t want to interrupt what people are interested in, we want to be what people are interested in Made for storytelling Storytelling is our craft and quality content is our currency

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• CONTENT MARKETING - EVENTS

Content Marketing - Events Content and/or ad–led events deliver content generating and audience interacting platforms for advertisers and corporate partners. These events provide access to the Fairfax audience in stimulating and innovative events and activations.

A series of conferences on national business issues facing Australia. From personal wealth to diversity, Fairfax conferences are a testament to our commitment to being Australia’s most trusted business and investment news source.

Our network of experts along with our

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Events

outstanding journalistic talent, provide an exceptional conference foundation.

Financial Review and Westpac 100 Women of Influence Awards

Financial Review and Macquarie Future Forum Series

Sydney, October

Sydney, Monthly

Launched in 2012, Financial Review and Westpac are

The Financial Review & Macquarie Future Forums are

now embarking on the third year of the 100 Women

a standout series of business leader events delivering

of Influence Awards campaign promoting diversity

insightful content across industry in Australia in a

and influence by Australian women. The Award is

panel discussion format. 2014’s sought after event

aimed at finding Australia’s most influential women.

focused on the wider issues that affected both global

In 2013, over 500 guests attended the awards

and domestic business and economy.

evening including finalists, their supporters, judges and other key Australian business and community leaders. Hosted by Deb Knight, guests listened to inspirational stories from our category winners as well as a compelling address from the CEO and Managing

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Director of Westpac Group, Gail Kelly.

FINANCIAL REVIEW & MACQUARIE

FUTURE FORUMS

Contacts National/Metro Mastheads

Fairfax Community Newspapers

Content Marketing

NSW

Tina Jovanovska

Simon Smith

1 Darling Island Road,

T 02 9588 8732

Managing Director, Made

Pyrmont. NSW 2009

E tjovanovska@fairfaxmedia.com.au

P 0400 919 912

T (02) 9282 2833

E simon.smith@fairfaxmedia.com.au

Fairfax Regional/ Agricultural

VIC

Ian Thomson

SMH and The Age Shops

655 Collins Street,

ACM National Sales Director

Jason Snell

Docklands. VIC 3008

T (02) 9478 1204

T (02) 9282 2998

E ithomson@fairfaxmedia.com.au

E jsnell@fairfaxmedia.com.au

T (03) 8667 2000

Clive Prosser QLD

Fairfax Regional

Fairfax Syndication

Level 6, 340 Adelaide Street,

P (02) 9478 1245

T 1300 136 466

Brisbane. QLD 4000

E cprosser@fairfaxmedia.com.au

E syndication@fairfaxmedia.com.au

T (07) 3835 7540

Karen Rogers

W fairfaxsyndication.com

Fairfax Agricultural SA

T (02) 9478 1233

124 Franklin Street,

E karen.rogers@fairfaxmedia.com.au

Adelaide. SA 5000 T (08) 8212 1212

Macquarie Radio Network Nick Randall

WA

National Agency Sales Director

Level 1, 169 Hay Street

M 0418 143 007

East Perth. WA 6004

E nick.randall@fairfaxmedia.com.au

T (08) 9220 1400

Fairfax Events ACT

Catherine Bowe

9 Pirie St,

Head of Sponsorship

For more information:

Fyshwick. ACT 2609.

M 0406 704 904

www.adcentre.com.au

T (02) 6280 2117

E cbowe@fairfaxmedia.com.au

Prepared by: Fairfax Media Trade Marketing Published: June 2015