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Interac tive Showcase

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Snap Ships: Easy Build, Easy Sell, Epic Play PlayMonster’s Snap Ships connect the strongest play patterns in the boys’ aisle into one epic toy line. This Build to Battle system fuses construction, action play, and vehicle play in a way that’s never been done before.

The first-of-its-kind toy line encompasses a 360-degree approach to engage its target audience of boys ages 8 and up.

PlayMonster’s strategy is to create great product, compelling content, and an immersive AR app. The company will execute a robust digital strategy along with TV advertising.

“We are confident that we are delivering an amazing, high-quality toy line paired with great content that will resonate with boys,” says Sakita Withers, Snap Ships brand manager.

PlayMonster cites three key elements that set Snap Ships apart from anything else the market has ever seen.

1. Snap Ships features a patentpending cube-locking system.

This completely modular system centers around core cubes that snap together with a signature sound. Once constructed, these highly detailed sets are fully functioning toys.

“We went through several prototypes while engineering the cubes,” says Jeff Swenty, one of the inventors of Snap Ships. “After creating a simple prototype with only three parts, we worked nonstop to perfect the cubelocking system. Once the pieces could strongly lock together, then we got really creative until the arsenal grew to over 100 unique ship parts.”

PlayMonster’s current lineup

includes nine kits that are easy to assemble, yet durable enough for active play. Each set includes a mysterious UJU tech piece.

Some feature launching projectiles while others add a cool look to the ship.

The opening price point for the line is $9.99. Each set contains instructions for multiple builds, a collector’s card, and cross-sell materials.

2. Dawn of Battle is an immersive eight-part animated series that’s now on YouTube.

To tell this epic story, PlayMonster needed a powerful partner and joined forces with the award-winning content studio Wind Sun Sky to produce an engaging animated series.

3. Kids can download the free Snap Ships app.

It contains digital building instructions for the core Snap Ships kits and an assortment of custom ships unique to the app. Kids can use the app to track their collection, prep ships for flight in augmented reality, and test fire the ship’s weapons for battle.

Winning the Retail Battle

Snap Ships is the perfect toy line to display at retail. Each set can be easily assembled with key features illustrated for shoppers. Due to COVID-19 restrictions, assembly of the toy by consumers while in-store may not be possible. However, employees can walk a consumer through the steps of the easy interlocking cube system.

Setting up a video loop demonstrating assembly is always a great option.

When displaying the product at retail, there are some interesting facts to share with your customers.

The Scoop on Snap Ships • Patent-pending interlocking cube system • Cubes make signature sound when snapped together • Special included UJU tech piece gives a ship extra power • Easy, flexible assembly • Durable for active play • Multiple build options in each kit • Opening price point: $9.99 • Highest price point is $39.99, providing excellent value • Classic good vs. evil storyline appeals to boys • Immersive eight-part animated series on YouTube • Free app offers added play value with additional builds.

Co-creator Scott Pease, along with Swenty, were inspired to create Snap Ships from their backgrounds in the video game industry and their love of science-fiction novels. These industry veterans, along with the experts at PlayMonster, know what appeals to kids and it’s a formula that appeals to all ages. Great content mixed with great product wins the battle every time.

For more information on Snap Ships, visit snapships.com or contact your PlayMonster sales representative.

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