Edplay NovDec 2017

November/December 2017

For People Who Sell Toys

Unique

What It Takes to be

Specialty toy-store owners Katy McCarthy-Hodock, her husband Jamie, and their daughters Mary, Libby, and Laura (not pictured) discuss their merchandise mix and the benefits of a great location.

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wordPlay

Getting High

by Kevin Fahy

I

n September, the National Retail Federation published the results of a survey that it had commissioned to determine the current sentiment among owners of small businesses. The data was collected about six months ago.

One of the questions they asked was about changes that the retailers expected to make in their own operations over the next year.

Not surprisingly, the most common answer (36 percent) was that they planned to expand their store’s online presence.

That should have been their answer 10 years ago, and it probably was. It’s a moving target, as e-commerce evolves from websites to mobile apps to social media to who-knows-what, but that doesn’t mean you should throw your hands up in exasperation. It means that you try harder.

I have a friend who owns a clothing store in the downtown district of the small town where I live. You know, the type of place that baby boomers remember their parents taking them to in the 1960s. The type of place that doesn’t exist anymore.

Ironically, this one still exists for the same reason that many retailers don’t, and that would be the internet.

My friend said recently that his online customer list now exceeds 100,000.

The second-highest response in the NRF survey was that retailers expected to “expand into new product lines or categories.” That’s another topic that we’ve been talking about for what seems like forever, at least going back before the financial crisis of 2008. When a toy-store owner comes to feel that there are no growth opportunities in toys, he or she naturally begins to think about adding books, arts and crafts, gifts, school supplies, whatever. It’s about survival and it makes perfect sense.

The same basic principle has operated at my own company. When we realized that we could no longer expect growth in the magazines we published, our solution was to publish more magazines. Without increasing the size of our staff, we have “grown” from three publications to eight.

It was the third most popular answer in the National Retail Federation survey that caught my attention. Twenty-one percent of respondents said that they expected to raise employee wages this year.

Unfortunately, the survey doesn’t explain the answers, so we don’t know why retailers expect to increase salaries. Is it because they can, because they should, or because they have to? (continued on page 6) november/december 2017 • • • • • edplay.com 3

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For People Who Sell Toys

november/december 2017 Volume 24, No. 6

BUYERS’ GUIDE 3 8

Wordplay

Getting High

by Kevin Fahy

16

Add American-Made to Your Mix

“Consumers are craving more localness,” says futurist Trevor Hardy. Offering products from the big local, America, may give you an edge this holiday season

retailers recommend Fabulous Products

The Alphabetical Directory

by Company

34 Products

by Category

The Inventory/Cash Balance Too Much or Too Little?

Sage advice on staying sane while you monitor your changing inventory levels

The Little Shop Around the Corner GETS BIGGER For thirty-five years, the Unique Toy Store has been a favorite destination for parents and kids in New York’s Finger Lakes Region. Thanks to a recent expansion, there’s more of the store to love

12

42

18

departments 40 46

New and True

The latest launches and perennial bestsellers

For your business information

Gap’s new baby-clothes subscription service, new ways to look at bankruptcy, celebrating Barstons Child’s Play

50

Industry news

54

Index of advertisers

Spielwarenmesse, ToyFest West, Chicago Toy & Game Week, the Fall Toy Preview, and more

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wordPlay

(continued from page 3)

Award-winning toys that make kids move & groove!

Springs into all day fun!

Lights up the night!

MSRP: $15.99

MSRP: $24.99

New Customers - Free displays with first order!

1-888-588-9908 orders@funinmotiontoys.com funinmotiontoys.com

There is a common misconception among non-business owners in this country that employers simply want to pay their employees as little as they possibly can. Whenever I hear a debate on television about raising the minimum wage, I always want to ask the participants, “Do you think we hate our employees?”

I know a lot of small-business owners, have been one myself for the past 34 years, and am yet to meet one who begrudged his staff their pay. Most of us would be happy to double everyone’s wages if we could do so without going out of business.

If a lot of small retailers are planning to raise wages because they feel confident about sales going forward and want to share the wealth, then that is good news, but somehow I doubt that’s the case. I’m guessing they either have a strategic reason or a legal one.

A very large retailer, Target, announced in September that it would raise the minimum wage for its 323,000 employees to $11 per hour, and it would apply that rate to its 100,000 seasonal workers as well. By the end of 2020 (which is not nearly as far away as it sounds) it plans to raise the company minimum to $15 an hour.

I have no reason to doubt that Target cares about the welfare of its employees, but let’s assume that it is not motivated solely by altruism. Several other possible rationales have been suggested by the business press.

The most obvious would be increased competition to attract more capable people in a low-unemployment environment. With all the store closings we’ve seen this year you would expect there to be a glut of available talent, but the economy has been soaking them up. At 4.2 percent, the September unemployment rate in the United States was the lowest it had been in about 18 years.

Walmart raised the minimum for its 1.2 million workers to $10 per hour in 2016, which pushed the company’s average hourly pay to $13.38. Its motivation was generally thought to be public relations, signaling to consumers that it was a good corporate citizen. That could be even more desirable in the case of Target, whose image is still tarnished by the data breach of 2013.

Or it could be a matter of running some numbers. Target may have calculated the cost of turnover, in terms of recruiting and training expenses, and determined that it would be cheaper in the long run to pay people enough that they wouldn’t leave.

Quite possibly it was a combination of all these factors, but I think there was another reason that would have trumped all the arguments for not raising wages: they were going to have to raise them anyway.

As I’m sure you know, the federal minimum wage is $7.25, but 29 states have now raised their own minimum wage

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higher than that. Some, like my own state of New York, have further raises scheduled, and many are now indexed to inflation. In a few places, the minimum wage is already more than double the federal rate.

At the risk of sounding like Ebenezer Scrooge, I am opposed to raising the minimum wage. At the risk of winding up like Jacob Marley, I’m opposed even to having a minimum wage to begin with.

That topic is a whole editorial unto itself, but it’s one I wrote several years ago and won’t drag you through again.

Let it suffice to say that I don’t think minimum wage laws end up helping anyone, other than perhaps third-world factory owners or robot manufacturers.

My opinion notwithstanding, it appears that most of the country is trending toward a much higher minimum. In the immortal words of Clint Eastwood, “We all got it coming.”

With or without legislation, though, our basic problem remains.

We want to pay our employees more, and are hard-pressed to figure out how to do it. The only advice I can give you is the same advice I give to myself.

It’s not a perfect solution, because some jobs are difficult to incentivize, but to the extent possible I have always tried to give employees control over their own compensation. I have found that ambitious people tend to make a lot more than minimum wage. Others tend to leave.

You can e-mail Kevin at kfahy@fwpi.com. november/december 2017 • • • • • edplay.com 7

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The Little Shop Around the Corner With double the space, “there’s more room to wow them” says storeowner Katy McCarthy-Hodock.

Gets Bigger

by Tina Manzer

T

here are more than 70 specialty toy stores scattered throughout New York State, says ASTRA’s 2017 Membership Directory, but only one is fewer than 20 miles away from edplay’s headquarters. Our company has watched other toy stores in our lovely rural area come and go, independents and chain stores alike, but The Unique Toy Shop in nearby Canandaigua has stood the test of time. What’s more, it has thrived. In 2018, the Hodock family – parents Jamie and Katy plus daughters Laura, Mary, and Libby – will celebrate their store’s 35th year, although they are only responsible for its most recent decade. But what a decade it’s been. On a recent visit there, they filled us in.

edplay: You purchased the store in March of 2008, at the beginning of the recession.

What helped you survive?

Jamie: It helped that The Unique Toy Shop was an established business. It had been here since 1983. It already had a loyal clientele.

I’m a big believer in the toy industry.

When the economy is poor, parents and grandparents will sacrifice so that their kids

can have toys. As parents, we did it, and I think most people do, too.

Katy: We didn’t feel the effects of the recession until a few years later, but we were driven to make it succeed so it didn’t matter what we had to do to stay afloat. We just did it. I’m a frugal person anyway.

There were no frills at the time that we could cut.

There is such a difference between then and now. It’s hard for me to remember what it was like, and it’s sometimes hard for me to get my head around where we are right now. We’ve grown so much in the past year.

Tell me about your expansion.

Jamie: The original space, about 1,200 square feet including the break room, had always been too small – we knew that going in. Customers couldn’t walk through the aisles without the fear of tipping over a display. The comfort of our customers was part of it, but the other part was that we didn’t have room to bring merchandise in that we wanted to carry.

Katy: We thought about moving to bigger places here on Main Street, but last year, when the antiques store closed next door, the owner of our building came to us. He was all over the idea of knocking the

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wall down between us so we could expand there. It doubled our space.

Jamie: He probably had a good feeling that we would be around for awhile. The store is a stable, longtime business. When it’s time, we plan to hand it down to our daughters.

In the former space, we couldn’t create the warm, fuzzy, family-toy-store feel we were after.

The atmosphere we create is just as important as the merchandise we sell. We want people to like to come here, to have a good experience, and to feel confident that their child or grandchild will enjoy the toy they just purchased.

Why does your store work so well in Canandaigua?

Jamie: It’s a traditional downtown with a variety of independent stores. We partner with each other a lot. There is a strong rapport among the merchants. We have a good Downtown Merchants Association – I serve as the current president – plus a good Business Improvement District and Chamber of Commerce. When we all pool our resources, we can make downtown events happen that wouldn’t occur otherwise.

We are also right in the heart of New York’s Finger Lakes Region. The city, in fact, is on one of the lakes. The area is an established world entity in the wine industry and our countryside is beautiful. It attracts a lot of people. Tourists come here in the summer for the lake, but in the winter to ski. The area is also a wedding destination.

Mary: On top of everything going on outside of the store, The Unique Toy Shop itself brings people into november/december 2017 • • • • • edplay.com 9

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town. It has become a destination location; shoppers tell us that they travel here because they’ve heard good things about the store.

What do they like about it?

Katy: The wide variety of merchandise. That was another benefit of the expansion: it gave shoppers a better view of the variety of items we carry.

I’m torn between being out here on the floor with those shoppers or in the back on the computer hunting down new products. I am obsessed with finding different items to bring in all the time to keep the store interesting. We always go to Toy Fair and to ASTRA’s Marketplace as often as we can, and we also listen to our customers.

We don’t seem to have bestsellers per se, although Squishables have been strong consistently, and people are always delighted when they purchase Stomp Rockets.

Shoppers come in and buy just about everything I have. That’s what’s so fun about it. I’ll think maybe I shouldn’t bring in this random thing, but then it ends up working for somebody. There is such a variety of shoppers these days.

I’m not a fan of fads; not a fan of jumping in deep with anything no matter what advice I’m getting.

We don’t carry many licensed products beyond Sesame Street, but as Jamie reminds me, we have to recognize that opportunities can come from anywhere.

Libby: Our customers come back for our service. We spend a lot of time with each and every one of them to pick out the perfect gift, especially grandparents. They need help with what’s “in,” and figuring out what the child they’re buying for may already have.

Katy: we offer customers free gift-wrap, we’ll deliver packages

locally if they need us to, and we will ship things for them.

How do you think the Toys R Us bankruptcy is impacting the specialty toy industry?

Katy: I don’t think it matters. To make our store special, I had to put aside what my competitors were doing long ago. We are simply going to be the best that we can be.

Sure, I don’t like to go to the grocery store and see the Gund plush I sell being sold there, but we can’t control what happens outside our walls.

I do believe – and everything I see supports it – that people like to shop in stores, especially toy stores. Parents, grandparents and kids, especially, don’t want to push a button to buy a toy. They want to feel it, touch it and hear about it. We’re in a transitional time, but things are shaking out for bricks-and-mortar, at least in this industry.

The entryway showcases bestsellers plus board, card and “geeky” games; and a wall full of impulse items.

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Dive into the world’s largest toy store and discover new inspiration for your business.

10 reasons to be there: www.spielwarenmesse.de/en/2018 Kallman Associates, Inc / Jerry Kallman Jr. +1 201 652-7070 · jerry@kallmanexpo.com

Win an MSC cruise Info and conditions of participation: www.spielwarenmesse.de/en/competition Entry deadline: 4.2.2018

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Add to Your Mix

by Tina Manzer

“W

hile great toys are made in every country, you still can’t beat the safety and quality of American Made,” says fatbraintoys.com.

The Nebraska-based manufacturer and retailer is proud of the fact that, in addition to offering its customers carefully chosen toys from around the world, it also presents “the single largest selection of American-made toys found anywhere.” (At last count, the number was 406.)

It is, in fact, unusual to find that many in one place.

Specialty toys are sourced from around the world, which supports our stores’ “you won’t find it anywhere else” boast.

Still, 88 percent of the toys sold in America are made in China, according to 2016 statistics from the U.S. Department of Commerce.

But why wouldn’t they be?

Manufacturers here would be crazy not to take advantage of China’s low-cost labor force.

“Call us crazy; lots of people have. But ‘made in America’ is how we like our Flying Turtles to roll,”

says Jules Mason from Tennesseebased Mason Corporation.

“Every realtor I know says the most important thing is ‘location, location, location.’ We couldn’t agree more when it comes to manufacturing, and we readily admit to being control freaks when it comes to our Flying Turtles.”

Mason Corp is celebrating its 30th anniversary this year. “After three decades, we continue our commitment to enjoy and embrace the benefits of day-to-day oversight of our production, product quality, and customer service. It’s the only way we know to achieve what’s most important to us: quality, quality, quality.”

Eighty-five percent of U.S. consumers think American-made products are better quality than those made overseas, according to the Boston Consulting Group.

That perception helps give American-made products and the retailers who sell them an edge these days. It’s also part of the reason some consumers are willing to pay more for a product that carries the “Made in USA” sticker.

The same can be said for safety – nearly half of American shoppers

say they believe Made in America products are safer than the ones made overseas, according to a study from Harris Interactive.

Buying from the toy factory around the corner has practical benefits for storeowners, too.

“Being here works to our retailers’ advantage,” explains John Gessert, president of American Plastic Toys in Michigan. “We can react more quickly to their orders.”

American Plastic Toys has “provided quality play at prices American families can afford” for the past 50 years, John points out.

When the company was founded in 1962, it made a commitment to make toys in Michigan, John explains. “We are proud to have been able to continue that commitment for more than 50 years. By keeping the company in the U.S., we can oversee every aspect of production from the tools to the manufacturing process down to the smallest components.”

America: the big local In terms of selecting brands to purchase, “consumers are shifting toward values, not value,” said a report from consulting

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A Classic Swing

AdventurePARKS.com

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Among the advertisers in this issue are these companies that manufacture their toys in the U.S. Adventure Parks, see ad on page 13 BEKA, see ad on page 15 Burnham Associates, see ad on page 19 DeLano, see ad on page 20 Fractiles, see ad on page 9 Fun in Motion – mozi, see ad on page 6 IKOS, see ad on page 24 K’Nex, see ad on page 15 Mayfair Games, see ad on page 3, 52 The Mason Corp., see ad on page 15 Monkeying Around, see ad on page 28 Tedco Toy, see ad on page 49 Wikki Stix, see ad on page 44 Woodland Scenics, see ad on page 51

firm ATKearney. In addition to the practical reasons for buying American-made products, there are other, more social reasons that make it the “buy local” movement on a grander scale.

“When we talk about the value of ‘made in the USA’ here at BEKA, we talk about supporting local businesses: keeping money in the area, supporting a wide range of employment opportunities, contributing to local taxes and the regional economy, etc.,” notes Jamie Seeley-Kreisman. His family-owned business has produced high-quality wooden play products in Minnesota for more than 40 years. “When stores purchase our products, in addition to supporting BEKA’s employees and owners, they also help support – the folks who provide us with sustainably harvested hard maple, the family-owned company that makes the boxes our products are packaged in,

• •

• the local hardware business that

provides us with all sorts of screws and bolts, the guys who keep our saw blades sharp, the landscapers who plow our parking lots and clear our sidewalks in the winter, and many more.

“When you understand a made-in-the-USA product is ‘local’ (compared to most products offered by multinational companies) you understand the amazing impact of your buying decision,” Jamie concludes.

Michael Araten, president and CEO of Pennsylvania-based K’Nex agrees. “I love making toys in America,” he told us. “It provides us all with economic and national security, and creates a virtual cycle of good jobs creating great products for amazing Americans.”

• •

Trust At the recent National Retail Federation’s Shop.org conference, speaker Trevor Hardy pointed to one of the biggest challenges retailers face: “the insane trust vacuum in the world today,” based on the 2017 Trust Barometer from marketing firm Edelman. The yearly measurement reveals that trust in businesses, government, NGOs and the media is in crisis around the world.

But Hardy offered a list of ways businesses can restore trust; “hyper-localism” was one of them. “Consumers are looking for relevance and a connection to the brands they support with their dollars; there’s a craving for more localness,” he said. Hardy suggested that using customer data to personalize shopping experiences may help, but a grassroots approach is needed as well. As an example, he mentioned

Pernod Ricard’s Our/Vodka.It’s a global brand, but made at independent distilleries in cities around the world.

Here are some of his other tips for earning trust.

Use technology to become “radically transparent” Hardy urged retailers to use today’s communication technology to reveal aspects of the products they carry that consumers may not have heard about.

Perform your civic duty and educate your customers “Customers feel we have a responsibility to drive social change in the countries and the communities in which we operate,” Hardy said. Businesses are, in fact, stepping in to do good at a time when governments are failing to do so. Consider CVS’s recent 10-day, in-store, fundraising effort for hurricane-ravaged communities in Texas, Florida and Puerto Rico.

Consider “Explorium” retail The race to frictionless shopping has taken the joy out of the experience, and it’s time for retailers to reintroduce complexity, Hardy said. Show the journey to purchase; facilitate it rather than dictate it. He pointed to Selfridges department stores in London, Birmingham and Manchester, which became performance venues for a while this summer to let customers enjoy shopping in a different way. The “Music Matters” program was designed to encourage “enjoyment or wonder per square foot,” rather than sales per square foot, noted Hardy.

“Balancing the two makes a better business and a more engaging customer experience.”

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a

Toys Made in America are

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Stars of the Season

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world.ty.com

1

2

retailers recommend

Fabulous Products

by Rebecca Carlson

microkickboard.com

fatbraintoys.com

tweemade.com

3 5 Shirley Moore from The Toy Shelf in Grandville, Michigan “The Ty Beanie Boos (1) are really popular in our store right now. They have large eyes and are very soft. Kids play with them and collect them.”

4

hape.com/uk/en

6 abroaderview.com

Heather Mohorn from Momo’s Tree House in Philadelphia, PA

“During the back-to-school season, the Mini2Go Scooter (2)

by Micro Kickboard was a hot seller. It is designed to adjust and “grow” with children.

“Created by Tweemade, the Rainbow Unicorn Horn Sidewalk Chalks (3) have been going out the door as quickly as they’ve come in.

The colors are very vibrant. There’s even a golden one.

“The Pound and Tap Bench (4) by Hape is very colorful and great for young children who are so intrigued by noises.

“Vroom Blox (5) by Fat Brain Toys are like transformers but with fewer parts that can be choking hazards. They look like painted wooden cubes until you pull them apart, then they turn into rescue vehicles.”

Megan Beidl from Bartons Toys in Charleston, South Carolina “The Round Table Puzzles (6) by A Broader View are a new twist on traditional tabletop puzzles. The focal point of the image is right in the center, which makes the puzzle perfect for working on with a group of people.

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7

9

fatbraintoys.com

kidrobot.com

playmobil.us

8

magnatiles.com

10

11 12

finefidgets.com

Caitie Harkins from Boomerang Toys in New York, New York

“My personal favorite in the store today is the Brackitz inventor 44-piece set (7) by Fat Brain Toys.

The product and even the packaging itself are well-thought-out and eye-catching.

“We can’t keep the Yummy World XL Cheesy Puffs Food Plush (8) from kidrobot on the shelf!

“Playmobil’s Ghost Busters Sets (9) – there’s an entire firehouse,

and other character sets that are sold separately – are the newest products we have right now. The classic movie license appeals to kids and parents.

“The Magna-Tiles Clear Colors 32 Piece Set (10) can be played with on a baking sheet or dry-erase board because all of the pieces are magnetic.

Christine Osborne from Wonder Works in Charleston, South Carolina “The Magic Flower Pot (11)

singalongpro.com

from Fine Fidgets is a great gift for all ages. Turn the pot on and touch the leaves of the plant to make piano sounds. It’s also a Bluetooth speaker.

“The Party2Go set (12) by Sing Along Pro includes a wireless Bluetooth karaoke microphone and a battery-operated disco ball. The microphone has a built-in speaker and five adjustable audio filters. Kids can download any karaoke app on their smartphone or tablet and connect to Party2Go.”

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Buyers’ Guide Keep this handy printed directory of manufacturers, publishers and their products at your fingertips for quick reference. Our online version is constantly updated and expanded, so if you can’t find what you’re looking for here, visit edplay.com.

Alphabetical Directory by Company

Alphabetical List of Manufacturers and Contact Information...................................................... pages 18-33 Index of Products by Category.............................................................................................................. page 34 Products Listed Within Categories................................................................................................. pages 34-38

Alphabetical Directory by Company 4 LeafToys

416 N Fountain Wichita, KS 67208 316-686-2082 E: rclover1@cox.net 4-leaftoys.com

88 Unlimited

15505 Long Vista Dr Ste 220 Austin, TX 78728 512-252-8884 Fax: 512-351-9900

A Active People

7999 Howell Ct Westerville, OH 43081 614-778-2785 Fax: 614-846-0803 activepeople.com

Active Play Toys and Games Inc

1568 Merivale Rd Ste 259 Ottawa, ON K2G 5Y7 Canada 613-226-2513 Fax: 613-228-1141 activeplaytoysandgames.com

Adora

23141 Verdugo Dr Suite 100 Laguna Hills, CA 92653 949-587-9400 E: customerservice@ adoraplay.com adoraplay.com

Allied Industries Adventure Parks

520 Salem Ave Holly Springs, MS 38635 662-252-1862 Fax: 662-252-1888 E: Fun@AdventureParks.com adventureparks.com

For over 40 years we have been turning backyards into Adventure Parks! Our classic outdoor products are: ZiplineFun -- the world’s safest zip line. Air Pogo -- the most awarded swing ever. Air Surfer --surf the air! Classic Swings -- Relive the joy in solid maple decks and hemp ropes. All Made in the USA! See ad on page 13

Aeromax Inc.

28W079 Industrial Ave Lake Barrington, IL 60010 877-776-2291 Fax: 847-756-4091 E: info@aeromaxtoys.com aeromaxtoys.com

Alex Brands

40 Lane Rd Fairfield, NJ 07004 973-747-3177 Fax: 973-287-0773 alexbrands.com

ABC KIDS Expo

PO Box 780847 San Antonio, TX 78278 210-691-4848 Fax: 210-691-4849 E: info@theabcshow.com theabcshow.com

Allegra Toys Enterprises Ltd

1020 Glacier View Dr, PO Box 1423 Garibaldi Highlands, BC V0N 1T0 Canada 778-237-0965 squap.com

1606 Commerce Dr Sun Prairie, WI 53590 608-834-9500

Always Been Creativethe blankZ 235 Cedar Rd East Northport, NY 11731 516-467-4748 E: info@theblankZ.com theblankZ.com

American Educational Products 401 Hickory St Fort Collins, CO 80524 970-484-7445 Fax: 970-484-1198 E: eorders@amep.com amep.com

American Fashion World

4309 Corporate Sq Naples, FL 34104 239-384-9018 americanfashionworld.com

Anagram International dba Extra by Mayflower 7700 Anagram Dr Minneapolis, MN 55344 952-949-5627 Fax: 952-949-5609 anagramballons.com

Ann Williams

784 Industrial Ct Bloomfield Hills, MI 48302 248-977-5831 E: info@annwilliamsgroup.com annwilliamsgroup.com

Anubias Enterprise PO Box 704 Palatine, IL 60078 224-388-0501 fablossom.com

Aqua Bladez USA

39 Cool Water Ct Palm Coast, FL 32137 386-445-1010 E: info@aquabladezusa.com aquabladezusa.com

Aqua-Leisure Industries Inc 525 Bodwell St Avon, MA 02322 508-587-5400 Fax: 508-888-4270 aqualeisure.com

The Aquastone Group 600 Reisterstown Rd Ste 308 Pikesville, MD 21208 410-358-2782 Fax: 443-276-5850 aquastonegroup.com

AquaVault

20533 Biscayne Blvd Ste 4947 Miami, FL 33180 800-939-0735 E: robert@theaquavault.com theaquavault.com

Areaware

109 S 5th St Ste 600 Brooklyn, NY 11249 917-512-6150 areaware.com

Artgame Ltd

7370 Eastgate Rd Ste 150 Henderson, Nevada 89011 702-558-3245 Fax: 702-558-3247 E: service@artgame.com artgame.com

ArtiSands

18463 N Celis St Maricopa, AZ 85138 715-520-0397 E: sales@artisands.com artisands.com

Art Materials Retailer magazine

PO Box 1080, 171 Reed St Geneva, NY 14456 800-344-0559 / 315-789-0458 Fax: 315-789-4263 ArtMaterialsRetailer.com

Asmodee North America

1995 County Road B2 West Roseville, MN 55113 651-639-1905 E: info@asmodeena.com asmodee.com

ASTRA

432 N Clark St Ste 305 Chicago, IL 60654 312-222-0984 Fax: 312-222-0986 E: info@astratoy.org astratoy.org

Atlantis Toy and Hobby Inc

9 Connor Lane Unit G Deer Park, NY 11729 631-499-6733 Fax: 631-499-6735 E: sales@atlantis-models.com atlantis-models.com

Aurora World

8820 Mercury Ln Pico Rivera, CA 90660 562-205-1222 Fax: 562-148-1661 E: jkim@auroraworld.com auroragift.com

Automoblox Company

18 N Salem St Dover, NJ 07801 973-442-9444 Fax: 973-442-9446 automoblox.com

Autruche

715 Delage St Longueuil, QC J4G 2P8 Canada 450-670-2323 Fax: 450-670-2552 autruche.ca

AZ Books

320 5th Ave Ste 1005 New York, NY 10001 888-587-7723 Fax: 888-945-7724 azbooksusa.com

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B b4Adventure

4040 Holly Street #10 Denver, CO 80216 303-339-0482 Fax: 303-399-8697 E: ed@b4adventure.com slackersline.com

Babalu

1018 Garden St Ste 206 Santa Barbara, CA 93101 805-963-8180 ext 300 Fax: 805-456-3613 babaluinc.com

Baby Jack & Company 11320 W Forest Home Ave Franklin, WI 53132 866-745-2491 E: info@babyjackblankets.com babyjackco.com 1954 Raymond Dr Northbrook, IL 60062 847-272-5588 E: sales@babypaper.com babypaper.com

Bachmann Trains

1400 East Erie Ave Philadelphia, PA 19124 215-533-1600 E: sales@bachmanntrains.com bachmanntrains.com

Back Alley Traders 1010 Tiogue Ave Ste 2 Coventry, RI 02816 401-615-3606 Fax: 401-615-3623 backalleytraders.com

Bananagrams Inc 845 Allens Ave Providence, RI 02905 401-781-9649 Fax: 401-461-4321 bananagrams.com

BanBao USA 25 Ida RedAve Sparta, MI 49345 616-828-2288 banbao.com

Baxbo

700 W 1700 S St Ste 29-109 Logan, UT 84321 435-363-3450 baxbo.com

BC USA

101 Quint St San Francisco, CA 94124 415-282-1887 Fax: 415-282-0510 bcmini.com

Bead Bazaar USA Inc

5268 G Nicholson Ln Ste 400 Kensington, MD 20895 301-816-0922 Fax: 301-816-0925 beadkit.com

Be Amazing! Toys

PO Box 160 Bountiful, UT 84011 801-583-1846 E: richard@beamazingtoys.com beamazingtoys.com

38 Main St Little Ferry, NJ 07643 201-807-9898 Fax: 201-807-9808 E: info@bearhands.net bearhands.net

Bears For Humanity 731 Caravel Ln Foster City, CA 94404 312-685-8866 bears4humanity.com

Becker Associates

42 Russet Rd Stamford, CT 06903 203-322-7396 Fax: 203-321-1079 E: pbecker@beckerassoc.com BeckerAssoc.com

Beestretchy Inc.

160 Schermerhorn St New York, NY 11201 513-253-1652 E: bee@beestretchy.com beestretchy.com

BeginAgain

Bizzy Brandz

Bosebuild

Bladez Toyz

Box Creations

PO Box 84032 Gaithersburg, MD 20883 301-509-9001 bizzybrandz.com 5068 W Plano Pkwy Ste 260 Plano, TX 75024 214-704-8103 Fax: 214-618-2434 bladeztoyz.co.uk

Blue Box Toys Inc

220 S Orange Ave Ste 106 Livingston, NJ 07039 973-740-8882 Fax: 973-740-2323 bkidsfun.com

Blue Matrix Labs dba Hydro Toys 13413 Galleria Cir Ste 250 Austin, TX 78738 512-814-220 Fax: 512-532-0612 zorbzwaterballoons.com

Blue Orange Games

201 Linden St Ste 204 Fort Collins, CO 80524 973-868-4062 Fax: 970-797-1295 beginagaintoys.com

1000 Illinois St San Francisco, CA 94107 415-252-0372 Fax: 415-252-0369 E: info@blueorangegames.com blueorangegames.com

Beka Inc.

Blum

542 Selby Ave St Paul, MN 55102 651-222-7005 E: info@bekainc.com bekainc.com

Berg USA

45 N Broad St Ste 100 Lititz, PA 17543 717-625-2374 ext 706 Fax: 717-431-1220 bergtoys-usa.com

Beyond123

2188 Nesconse Hwy Unit 168 Stony Brook NY, 11790 631-285-1135 Fax: 631-285-1192 beyond123.com

Bigjigs Toys USA 1 Corporate Dr Grantsville, MD 21536 866-459-7829 Fax: 301-895-5029 bigjigstoys.com

BigMouth Inc

655 Winding Brook Drive Glastonbury, CT 06033 sales@bigmouthinc.com E: sales@bigmouthinc.com bigmouthinc.com

Bixbee

201 Post St 2nd Floor San Francisco, CA 94108 877-573-7833 Fax: 415-520-6521 E: info@bixbee.com bixbee.com

Biz in a Boxx

15560 N Frank Lloyd Wright Blvd Ste B4-124 Scottsdale, AZ 85260 480-626-5165 E: melissa@bizinaboxx.com bizinaboxx.com

65 Walnut St Peabody, MA 01960 978-465-0409 Fax: 978-532-5536 blum-usa.com

The Mountain Framingham, MA 01701 508-766-6729 build.bose.com 10023 Brook Rd Olmsted Falls, OH 44138 216-406-1089 Fax: 216-274-9992 boxcreations.com

Brackett Creative 50 Marshal St Unit A Brookline, MA 02446 617-650-1287 brackettcreative.com

Brackitz

1685 S Colorado Blvd Ste S-133 Denver, CO 80222 720-446-5554 E: sales@brackitz.com brackitz.com

BrainStormProducts

1011 S Andreasen Dr Ste 100 Escondido, Ca 92029 760-871-1135 Fax: 760-871-1134 E: rbrady@xkites.com brainstormproducts.com

Brand 44 b4adventure

4040 Holly St Unit 10 Denver, CO 80216 303-339-0482 Fax: 303-399-8697 b4adventure.com

Breaking Games

125 Main St Netcong, NJ 07857 973-713-5155 Fax: 973-448-1795 E: sales@breakinggames.com breakinggames.com

Brer Rabbit Toys 140 Franklin Ave Maplewood, NJ 07040 973-996-2031 Fax: 866-971-2122 brerrabbittoys.com

BrickStix

PO Box 83 Hartland, WI 53029 414-502-7849 Fax: 414-918-1614 E: contact@brickstix.com brickstix.com

BRMB Inc - Brictek

201-4865 Ambroise-Lafortune Boisbriand, QC J7H 0A4 Canada 450-420-3932 Fax: 450-420-6448 E: bmartin@brictek.com brictek.com

Brightz, Ltd.

8000 Yankee Rd Ste 225 Ottawa Lake, MI 49267 419-517-0049 Fax: 734-568-6205 E: jennygreene@brightz-ltd.com brightz-ltd.com

Bommerscheim Sisters Co

6208 Meridian St W Dr Indianapolis, IN 46260 858-900-5080 bommerscheimbuddies.com

Boneyard Pets

239 Java St Brooklyn, NY 11221 347-457-5669 E: info@boneyardpets.com boneyardpets.com

Boo2yoo Inc

1 Prado Vista Sandia Park, NM 87047 505-250-3893 E: sales@zombie-zoo.com zombie-zoo.com

d Mention this ad an ng pi receive free ship for US orders of 96 Tubes.

Alphabetical Directory by Company

Baby Paper

BearHands & Buddies

Boogie Board eWriters 343 Portage Blvd Kent, OH 44240 330-673-8784 ext 284 Fax: 330-673-4408 myboogieboard.com

BooKid Toys USA 2881 State Rte 93 Sugarcreek, OH 44681 330-852-0852 Fax: 330-852-2694 bookidtoys.com

Made in USA

Borgfeldt Canada Ltd

50 Konrad Cres Markham, ON L3R 8T4 Canada 905-946-9677 Fax: 905-946-9744 E: lohearn@borgfeldt.ca litehawk.ca

Tornado Tube

Invented by Burnham Associates Inc.

Toll free 1-855-745-1788 www.TornadoTube.net november/december 2017 • • • • • edplay.com 19

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Bruder Toys America Inc

C & N Reproductions

4950 W 145th St Hawthorne, CA 90250 310-352-4665 Fax: 310-352-4733 brudertoys.com

2150 Avon Ind Dr Rochester Hills, MI 48309 248-853-0215 Fax: 248-853-0241 E: info@pedalcar.com pedalcar.com

Buffalo Games Inc

CaaOcho

220 James E Casey Dr Buffalo, NY 14206 716-464-5210 E: customerservice@buffalogames.com buffalogames.com

Build & Imagine

Alphabetical Directory by Company

4424 Arcadia Ave Oakland, CA 92780 866-751-5006 Fax: 815-361-7499 E: sales@buildandimagine.com buildandimagine.com

Burnham Associates Inc

14 Franklin St Salem, MA 01970 978-745-1788 Fax: 978-741-1984 E: Michele@TornadoTube.net TornadoTube.net

The original TORNADO TUBE®. Is manufactured and distributed by Burnham Associates, Inc,. located in Salem, Massachusetts. Use your colorful or clear TORNADO TUBE®. to connect soda bottles and in seconds create your own Tornado!

Used by both children and adults to learn about the forces of nature and for pure entertainment!

See ad on page 19

C C & A Scientific

7241 Gabe Ct Manassas, VA 20109 703-330-1413 E: matthew@cnascientific.com myfirstlab.com

355-4974 Kingsway Vancouver, BC V5H 4M9 Canada 888-887-8228 E: info@caaocho.com caaocho.com

California Creations 15135 Woodlawn Ave Tustin, CA 92780 714-259-1900 E: rudy@cacreations.net zwindups.com

Calliope Games

PO Box 88 Redmond, WA 98073 425-644-4300 E: info@calliopegames.com calliopegames.com

CAM Commerce

17075 Newhope Street Fountain Valley, CA 92708 714-338-0200 E: sales@camcommerce.com camcommerce.com

Captain Creative Inc

4100 Eldorado Pkwy Ste 100-374 McKinney, TX 75070 773-991-6087 captaincreativematerials.com

Card Caddy

21339 Garett Hwy Suite B Oakland, MD 21550 301-616-7881 E: thecardcaddy@narrowshill.com thecardcaddy.com

Carrera of America Inc 2 Corporate Dr Cranbury, NJ 08512 609-409-8510 Fax: 609-409-8610 E: reception@carrera-toys.com carrera-toys.com

Casdon Plc

Cornford Rd Blackpool, Lancashire FY44QW United Kingdom 44-0-1253-766-411 Fax: 44-0-1253-691-486 casdon.com

Cassidy Labs

The Chillafish Company

Crayola

Castle Toy Inc

Choon’s Design

Crayon Rocks

Celerant Technology

Chronicle Books

Crazy Aaron’s Puttyworld

2297 Harvard St Palo Alto, CA 94306 650-525-4408 E: service@cassidylabs.com cassidylabs.com 11840 Wyandotte St North Hollywood, CA 91605 818-765-5362 Fax: 818-759-6989 castletoyinc.com 4830 Arthur Kill Road Staten Island, NY 10309 714-338-0200 E: sales@celerant.com celerant.com

Channel Craft

601 Monongahela Ave, PO Box 101 North Charleroi, PA 15022 724-489-4900 Fax: 724-489-0773 channelcraft.com

Chewigem

407 W Covell Rd Suite 32064 Edmond, OK 73003 405-338-1125 E: info@chewigemusa.com chewigemusa.com

Chibitroncis

16192 Coastal Hwy Lewes, DE 19958 650-823-9007 chibitronics.com

Children of America Dolls Inc 1329 Solita Road Pasadena, CA 91103 626-797-6182 E: maryv@coadolls.com coadolls.com

The Children’s Group dba Rubens Barn 7021 Wolftown-Hood Rd Madison, VA 22727 540-948-7340 rubensbarn.com

Child to Cherish 720 Challenger St Brea, CA 92821 714-990-1590 Fax: 714-990-3657 childtocherish.com

Straatsburgaok Noordkaai 21 b 19 Antwerp, 2030 Belgium +32-3-257-18-59 chillafish.com 48813 West Rd Wixom, MI 48393 248-924-3151 Fax: 248-773-7486 rainbowloom.com

680 Second St San Francisco, CA 94107 415-537-4215 chroniclebooks.com

Cloud B

150 W Walnut St Ste 100 Gardena, CA 90248 310-781-3833 Fax: 310-781-3834 E: LSuh@cloudb.com cloudb.com

Cobi - Imex Model Company Inc 15391 Flight Path Dr Brooksville, FL 34604 352-754-8522 Fax: 352-754-1882 imex-model.com

Cobra RC Toys

1590 Powell St Vancouver, BC V5L 1H3 Canada 1-800-668-9876 Fax: 604-879-0889 E: steven@relaxus.com cobratoys.com

Compendium Inc 2100 N Pacific St Seattle, WA 98103 206-812-1640 Fax: 206-812-1641 live-inspired.com

Constructive Eating Inc 525 Avis Dr Ste 16 Ann Arbor, MI 48108 734-418-3241 Fax: 734-418-2370 constructiveeating.com

Continuum Games Inc 221 S Franklin Rd Bldg C Ste 780 Indianapolis, IN 46219 877-405-2662 Fax: 413-812-2801 continuumgames.com

Cooper’s Corner Inc

PO Box 632107 Highlands Ranch, CO 80163 720-205-3456 northpolekidsclub.com

Copernicus Toys

1012-C Druid Ave Charlottesville, VA 22902 434-296-6800 Fax: 888-316-3282 copernicustoys.com

Corolle Dolls

8400 Fairway Pl Middleton, WI 53562 800-214-9711 Fax: 800-713-7098 us.corolle.com

1100 Church Ln Easton, PA 18064 484-894-6886 Fax: 610-559-9007 crayola.com 7053 Vernon Rd Hestand, KY 42151 818-823-7423 E: orders@crayonrocks.com crayonrocks.com

201 Sabine Ave Narbeth, PA 19072 866-578-2845 Fax: 610-667-8543 puttyworld.com

Cre8tive Minds

200 W 39th St #8 New York, NY 10018 212-662-7005 Fax: 212-243-6401 E: dporter@cre8tiveminds.us.com marveltoys.biz

Creative Education of Canada 704 Mara St Ste 135 Point Edward, ON N7V 1X4 Canada 1-800-982-2642 Fax: 519-337-1542 E: orders@creative-edu.com greatpretenders.ca

Creative Educational Strategies & Services PO Box 1711 Bethany, OK 73008 405-496-3871 Fax: 405-745-3937 E: drjane@fiddlefocus.com fiddlefocus.com

Creative Minds Marvel Education 200 W 39th St Ste 8 New York, NY 10018 212-662-7005 Fax: 212-243-6401 marveltoys.biz

Creative Toy Company 4600 Crossroads Park Dr Liverpool, NY 13088 315-451-4100 Fax: 315-451-4135 E: sales@creativetoycompany. com creativetoycompany.com

Creative Zone

313 E Broadway Blvd Ste 1696 Glendale, CA 91209 818-885-8666 Fax: 818-459-3773 goobi.com

CreoPop

23950 Commerce Park Rd Beachwood, OH 44122 216-595-9828 ext 117 creopop.com

CR Gibson

402 BNA Dr Bldg 100 Ste 600 Nashville, TN 37217 615-724-3101 Fax: 888-254-8515 crgibson.com

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Crocodile Creek

1648 Lawson St Durham, NC 27703 919-598-8152 Fax: 919-598-6803 E: orders@crocodilecreek.com crocodilecreek.com

Crorey Creations dba Choose Friendship Company 44265 Riverview Ridge Dr Clinton Township, MI 48038 888-693-2648 Fax: 586-677-7798 choosefriendship.com

D Daron Worldwide Trading Inc

D’Artagnan Distribution

993 Siskiyou Blvd Ste 1 Ashland, OR 97520 855-437-2665 discoverwithdrcool.com

DIY Screen Printing Supplies 5942 Benjamin Rd Tampa, FL 33634 813-368-0358 E: gary@redalertgear.com merchmakr.com

D Now Inc dba Uncle Bubble 1072 S De Anza Blvd Ste A107-431 San Jose, CA 95129 408-564-5450 Fax: 408-560-5834 unclebubble.us

Do-A-Dot Art! Division of Triquest Inc 31192 LaBaya Dr Unit F Westlake Village, CA 91362 818-597-9430 Fax: 818-597-1256 dotart.com

3339 Rue Griffith Saint-Laurent, QC H4T 1W5 Canada 514-333-6999 Fax: 877-908-1333 dartagnandistribution.com

Douglas Company

Daydream Toys

Dream Blocks

PO Box 5213 Hoboken, NJ 07030 201-792-5451 Fax: 201-792-8837 daydreamtoy.com

Decker Sisters

4004 20th Rd N Arlington, VA 22207 703-465-8891 E: prettyprogame@aol.com prettyprogame.com

69 Krif Rd, Box D Keene, NH 03431 603-614-1494 Fax: 603-352-1248 douglastoys.com

PO Box 243 Stratford, CT 06615 917-338-2995 dreamblocks.com

Dreamland Fairy

PO BOX 292 Merion Station, PA 19066 844-353-2479 Fax: 844-353-2479 E: sales@dreamlandfairy.com dreamlandfairy.com

Dreams USA Inc DeLano Service - EPI Printers Inc 5404 Wayne Rd Battle Creek, MI 49037 269-420-4800 Fax: 269-966-1825 delanoservice.com

DeLano Service is one of the nation’s premier turnkey card and board game printers.

Whatever your needs, DeLano offers a solution to match. From design, to printing, manufacturing and assembly, to warehousing and fulfillment, we’re your total partner for board and card game manufacturing.

See ad on page 20

Diggin Active Inc

2 Charles Street Ste 3B Providence, RI 02904 401-331-5729 Fax: 401-372-2518 E: dreamsusa@dreams6.com dreams6.com/e/

DuinoKit

PO Box 1251 Whittier, NC 28789 828-226-5381 duinokit.com

Dulcop America

1704 East Blvd Ste 101 Charlotte, NC 28203 704-332-1200 E: marketing@dulcopamerica. com dulcopamerica.com

DuneCraft

PO Box 99708 Emeryville, CA 94662 510-601-0591 Fax: 510-601-0593 digginactive.com

19201 Cranwood Parkway Warrensville Heights, OH 44128 440-220-2163 Fax: 800-306-4167 E: gc@dunecraft.com dunecraft.com

Digi Puppets

Dynepic Inc

156 2nd St San Francisco, CA 94105 844-367-2524 digipuppets.com

1122 Folly Rd Charleston, SC 29412 843-580-3939 dynepic.com

E e11even

4 Batchelder Rd Windsor, CT 06095 860-436-8149 maddcappgames.com

Eagle Gryphon Games

13641 N Catclaw CT Fountain Hills, AZ 85268 480-836-2139 Fax: 270-259-8835 eagle-gryphon.com

EarZings

2943 N Lake Dr Milwaukee, WI 53211 414-704-9873 E: laura.pfaff@earzings.com earzings.com

eco-kids

193 Presumpscot St Portland, ME 04103 207-899-2752 ecokidsusa.com

ECR4Kids

2245 San Diego Ave Suite 127 San Diego, CA 92110 619-323-2005 Fax: 8566381171 E: sales@ecr4kids.com ecr4kids.com

Educational Dealer magazine

PO Box 1080, 171 Reed St Geneva, NY 14456 800-344-0559 / 315-789-0458 Fax: 315-789-4263 educationaldealer magazine.com

Educational Insights 152 W Walnust St Ste 201 Gardena, CA 90248 800-995-4436 Fax: 888-498-8670 educationalinsights.com

Education Outdoors Inc PO Box 90, 5185 N US 31 Eastport, MI 49627 231-599-2763 Fax: 231-599-2965 educationoutdoors.net

Edushape LTD

28 Brandywine Dr Deer Park, NY 11729 631-586-0900 Fax: 631-586-6200 E: customerservice@edushape. com edushape.com

eeBoo

170 W 74th St New York, NY 10023 212-222-0823 Fax: 212-678-1922 E: samantha@eeboo.com eeboo.com

EIF Enterprise EDC Publishing

5402 S. 122nd East Ave. Tulsa, OK 74146 800-475-4522 Fax: 800-743-5660 info@edcpub.com

We are the exclusive United States trade co-publisher of the line of educational children’s books produced in the United Kingdom by Usborne Publishing Limited. We also own Kane Miller Book Publishers; award-winning publishers of international children’s books.

Our list includes more than 1700 titles. Our company motto is “The future of our world depends on the education of our children. EDC delivers educational excellence one book at a time. We provide economic opportunity while fostering strong family values.

We touch the lives of children for a lifetime”.

See ad on page 39 See our product on page 40

Education Market Association

8380 Colesville Rd Ste 250 Silver Spring, MD 20910 301-495-0240 Fax: 301-495-3330 E: edmarket@edmarket.org edmarket.org

edplay magazine

PO Box 1080, 171 Reed St Geneva, NY 14456 800-344-0559 / 315-789-0458 Fax: 315-789-4263 edplay.com

123 Timbercove Cir SW Madison, AL 35756 253-722-9215

Eitech America Northwest Synergy Inc 8565 154th Ave NE Redmond, WA 98052 425-861-9100 ext 2402 Fax: 425-556-0674 eitechamerica.com

Electric Rose Toys Inc 592 E State St Ontario, CA 91761 949-933-4496 electricrosetoys.com

Elenco Electronics Inc 150 W Carpenter Ave Wheeling, IL 60090 800-533-2441 Fax: 847-520-0085 elenco.com

Elf Fun with Pop-In-Kins 1844 West State St Ste D Alliance, Ohio 44601 866-353-5467 Fax: 330-821-8545 E: debbieb@popinkins.com elffun.com

Elf Magic

120 Blenheim Pl Atlanta, GA 30350 770-394-8100 Fax: 770-394-8167 E: wholesale@elf-magic.com elf-magic.com

Endless Games

3587 US Hwy 9 Unit 503 Freehold, NJ 07726 732-414-2213 Fax: 732-414-2219 E: bturtle@endlessgames.com endlessgames.com

Endless Possibilites Inc. - Boinks & Fidgets

28475 Greenfield Rd Ste 120 Southfield, MI 48076 248-262-4773 Fax: 248-262-7459 E: cheriebadanjek@yahoo.com boinks.com

Eni Puzzles

2338 Broadway Ste 2F Astoria, NY 11106 646-808-7192 Fax: 646-201-4415 E: eni@enipuzzles.com enipuzzles.com

Enlivenze

471 Sibley St Ste 100 St Paul, MN 55101 612-293-9749 E: info@enlivenze.com enlivenze.com

EQtainment

1730 E Holly Ave El Segundo, CA 90245 512-537-4555 E: Sales@EQtainment.com eqtainment.com

Eurographics

9105 Rue Salley Montreal, QC H8R 2C8 Canada 514-939-0310 Fax: 514-939-0341

European Expressions 4525 Carpinteria Ave Ste D Carpinteria, CA 93013 800-779-2205 europeanexpressions.com

Everest

65 Bittern St Ancaster, ON L9G 4V5 Canada 905-304-9155 Fax: 905-304-9154 everesttoys.com

Extend a Holiday

4 E Ogden Ave #130 Westmont, IL 60559 630-709-7202 E: angie@ohnewyearstree.com ohnewyearstree.com

Alphabetical Directory by Company

24 Stewart Pl unit 4 Fairfield, NJ 07004 973-776-2324 Fax: 973-882-8322 daronwwt.com

Discover with Dr. Cool

Ezyroller

22588 Scenic Loop Rd San Antonio, TX 78255 866-713-8007 Fax: 206-202-1764 ezyroller.com

F Faber-Castell USA Inc 9450 Allen Dr Valley View, OH 44125 800-642-2288 ext 3009 Fax: 216-643-4664 creativityforkids.com

The Elf on the Shelf

3350 Riverwood Pkwy Ste 300 Atlanta, GA 30339 877-919-4105 Fax: 678-990-1182 elfontheshelf.com

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Fahy-Williams Publishing, Inc.

PO Box 1080, 171 Reed St Geneva, NY 14456 800-344-0559 / 315-789-0458 Fax: 315-789-4263 fwpi.com

Fashion Angels

306 N Milwaukee St Milwaukee, WI 53202 414-961-9200 Fax: 414-877-6047 E: customerservice@fashionangels.com fashionangels.com

Fair and Green

92 Kenmore Pl Glen Rock, NJ 07452 845-517-4297 E: jneena11@gmail.com fairandgreenstore.com

Fairy Finery, Inc

224 Burntside Dr Golden Valley, MN 55422 888-377-4511 Fax: 763-377-2106 E: susan@fairyfinery.com fairyfinery.com

Alphabetical Directory by Company

Family Games America Inc

PO Box 97 Snowdon, 3844 Rue Saint Jacques Montreal, QC H3X 3T3 Canada 514-485-1834 Fax: 514-485-2944 familygamesamerica.com

Fascinations Inc

19224 Des Moines Memorial Dr Seattle, WA 98148 206-870-3000 Fax: 206-870-3004 fascinations.com

Fat Brain Toy Co.

20516 Nicholas Circle Elkhorn, NE 68022 800-335-5621 Fax: 402-779-3253 E: sales@fatbraintoyco.com fatbraintoyco.com

Fat Brain Toy Co. has a number of original toys and games as well as ideas from some of the industry’s best inventors. It all started with co-founder Mark Carson and his award-winning Dado Cubes.

From that single product, the Fat Brain Toy Co. was formed to develop creative, mind-expanding toys, games and gifts for the specialty toy industry.

Since that time, the company has developed a number of critically-acclaimed products.

See ad on page 56

Fat Catalog

3736 Regent Ave Cinncinati, OH 45212 513-386-6534 fatcatalog.com

The Fiametta Toy Co Inc 4775 Blenheim St Vancouver, BC V6L 3A5 Canada 778-871-7177 E: info@mystorkbabies.com mystorkbabies.com

Fibre-Craft

Fling A Ring

Franklin Fixtures

Flybar Inc

Fremont Die Consumer Products Inc

8066 Tipsico Lake Rd Holly, MI 48442 248-891-9900 E: originalflingaring@gmail.com flingaring.com

6400 W Howard St Niles, IL 60714 847-929-5738 Fax: 847-929-5601 fibrecraft.com

11 Devash Ct Lakewood, NJ 08701 845-647-8400 Fax: 845-647-1059 E: info@flybar.com flybar.com

Fiesta

Flycatcher Ltd

2834 E 46th St Vernon, CA 90058 323-581-9988 ext 112 Fax: 323-277-4455 fiestatoy.com

ThumbThings Handmade Finger Puppets

70100 Mirage Cove Dr Unit #66 Rancho Mirage, CA 92270 800-941-3203 Fax: 844-332-7658 E: robby@fingerpuppetsinc.com fingerpuppetsinc.com

Finger Puppets Inc.

41556 Armanac Ct Palm Desert, CA 92260 760-668-5070 E: robby@fingerpuppetsinc.com fingerpuppetsinc.com

Firefox Toys

553 Capital Cir SW Unit 3 Tallahassee, FL 32309 850-765-8210 Fax: 850-765-8213 E: sales@firefoxtoys.com firefoxtoys.com

Owners, Frank and Suzan Bastos started the company in 2012 with a single toy, the namesake Firefox Glider. The Firefox Glider was different than most gliders on the market at the time because it was made of a resilient, flexible foam. The glider line continues to grow and has branched out to include other toys that teach through play. Firefox Toys products can be found in stores in the U.S., Canada, Trinidad and Tobago, Honduras and New Zealand. Play is a critical part of a child’s development and healthy lifestyle. Through our products, we hope to challenge families to become engaged in activities that encourage critical thinking.

See ad on page 22

Fitivities

670 E Parkridge Ave Ste 104 Corona, CA 92879 951-738-8136 Fax: 951-279-279-3957 fitivities.com

Flash Sales

4401 NW 167th St Miami, FL 33055 786-428-2400 flashsales.com

143 Varick St 2nd Floor New York, NY 10013 612-293-8707 paintinglulu.com

Folkmanis Puppets 1219 Park Ave Emeryville, CA 94608 800-654-8922 Fax: 510-654-7756 E: info@folkmanis.com folkmanis.com

621 Maxwell Street Cookeville, TN 38501 931-400-0300 E: luhrik@franklinfixtures.com franklinfixtures.com

1709A Endeavor Dr Williamsburg, VA 23185 847-400-0208 Fax: 847-400-0209 fremontdie.com

Fun Incorporated 333 Alice St Wheeling, IL 60090 773-745-3837 funinc.com

Fun2Market

17124 Piermon Street Davidson, NC 28036 704-661-9133 E: dana@fun2market.com fun2market.com

Formidable Toys

2864 N Sallee Pl Tucson, AZ 85745 928-245-6752 E: customerservice@formidabletoys.com formidabletoys.com

Fotorama USA

19925 Stevens Creek Blvd Ste 100 Cupertino, CA 408-973-7876 Fax: 408-973-7204 fotoramausa.com

Four Esses Aps

Sandbjergvej 2 Juelsminde, 7130 Denmark 45-27-21-21-23 Fax: 45-44-21-21-3 four-esses.dk

FoxMind

5530 St Patrick Unit 1104 Montreal, QC H4E 1A8 Canada 514-369-7777 Fax: 514-221-2271 E: info@foxmind.com foxmind.com

Fractiles Inc

2525 Arapahoe Ave Ste E4-110 Boulder, CO 80302 303-541-0930 E: fractiles@fractiles.com fractiles.com

Fractiles, Inc. is a Colorado corporation formed in 1998.

Our mission is to help bring the beauty of geometry into the mainstream by developing and manufacturing geometry-based magnetic tiling toys with high skill building and play value. Fractiles products are manufactured in the USA adhering to safe and ethical production standards.

See ad on page 9

Fun in Motion Toys

505 SW 17 St Fort Lauderdale, FL 33315 888-588-9908 E: info@funinmotiontoys.com funinmotiontoys.com

Fun in Motions Toys is the creator of the best-selling and award-winning Spinballs and mozi – toys that make you move and groove!

See ad on page 6 See our product on page 40

Funko

1202 Shuksan Way Evertt, WA 98203 425-783-3616 funko.com

Funnybone Toys

201 Commons Park South Stamford, CT 06902 855-386-2663 Fax: 855-332-9669 E: info@funnybonetoys.com funnybonetoys.com

Funology Innovations

962 Shine Ave Myrtle Beach, SC 29577 844-386-6564 Fax: 844-386-6982 funologyzone.com

Funskool and Toobeez Brands 705 General Washington Blvd Ste 65 Trooper, PA 19403 610-256-3843 Fax: 509-756-9814 toobeez.com

Funsparks

319 Windward Island Clearwater, FL 33767 888-898-3600 Fax: 888-604-0106 E: info@funsparks.com funsparks.com

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Future of Play Inc 3441 Airport Dr Ste 4 Torrance, CA 90505 562-754-2748 Fax: 310-373-7111 futureofplay.com

Fuzzytails by Lisa McCue 76 River Rd Annapolis, MD 21403 410-263-2935 jibbaroo.com

G Galt Toys

1 Corporate Dr Grantsville, MD 21536 301-895-3792 Fax: 301-895-5029 galttoys.com

13650 Main Road Mattituck, NY 11952 631-298-0777 Fax: 631-298-1517 E: sales@gameparts.net gameparts.net

Founded in 1906, Gameparts offers dice, game board arrows, sand timers, checkers, pawns, bingo chips, pre-bagged assorted game pieces, and other fun products. Gameparts is also the nation’s largest custom imprinter of dice, dice cups, dominoes, poker chips, spinner plates, and many other games and game pieces.

See ad on page 23

Games Workshop

6211 E Holmes Rd Memphis, TN 38141 901-541-7600 Fax: 901-368-7390 E: toys@gwplc.com warhammer40000.com/ new-to-40k

Gamewright, A Division of Ceaco 70 Bridge St Newton, MA 02458 617-924-6006 Fax: 617-969-1758 gamewright.com

Geared For Imagination

843 N Cleveland-Massillon, Rd Ste UP11B Akron, OH 44333 888-830-4212 Fax: 888-901-3054

Gelli Arts

525 S 4th St Suite 246 Philadelphia, PA 19147 267-457-3119 Fax: 973-810-0425 E: lgleason@gelliarts.com gelliarts.com

Genetipetz

4225 Wild Partridge Rd Charlotte, NC 28226 800-687-1620 genetipetz.com

6049 Hi-Tek Ct Mason, OH 45040 800-231-6083 Fax: 513-336-3119 E: customerservice@geocentral.com geocentral.com

Geomagworld USA Inc 9409 Steamship Manhattan Brewerton, NY 13029 315-676-3460 Fax: 315-676-3480

Geospace International

3931 Leary Way NW Seattle, WA 98107 206-547-2556 Fax: 206-547-1671 geospaceplay.com

Goldbrick Games

PO Box 500 New Ipswich, NH 03071 603-878-3819 Fax: 603-878-9115 goldbrickgames.com

• Pawns • Arrow Spinners • Dice • Poker Chips • Polyhedral Dice • Mini Chips • Sand Timers • Checkers And Much More!

GoldieBlox

2230 Livingston St Oakland, CA 94606 510-536 4485 Fax: 510-277-1417 goldieblox.com

Gollnest & Kiesel KG 1127 15th St Unit E Santa Monica, CA 90403 310-899-4400 Fax: 310-899-1253 E: mchalais@goki-usa.com goki-usa.com

Geotoys

218 Linden Ct Neenah, WI 54956 920-475-2002 Fax: 866-829-1891 geotoystore.com

Geoworld USA

1635 N Oracle Rd Tucson, AZ 85705 520-884-4867 Fax: 520-884-4289 E: info@geoworldusa.com drstevehunters.com

Getta1Games

3995 Bee Ridge Rd Ext PMB112 Sarasota, FL 34241 941-926-8004 E: tim@getta1games.com getta1games.com

Giantmicrobes Inc 78 Harvard Ave Ste 300 Stamford, CT 06902 203-504-8060 Fax: 630-604-3924 giantmicrobes.com

Gigamic

206-380-2117 E: sales-usa@gigamic.com en.gigamic.com

GirlznDollz Inc

PO Box 4642 Metuchen, NJ 08840 908-912-6955 E: girlzndollz@gmail.com girlzndollz.com

Glitter Toos

PO Box 1650 New York, NY 10021 212-249-1585 E: glitterorders@gmail.com glittertoos.com

GoForItGames.com 132 Lots Rd London SW10 ORJ United Kingdom 347-759-6237 goforitgames.com

Going Gnome

323 Main St Great Barrington, MA 01230 413-528-6111 goinggnome.com

The Good Toy Group

23 North Rd. Suite A14 Peace Dale, RI 02879 401-284-0610 E: heather@thegoodtoygroup.net goodtoygroup.com

The Good Toy Group, LLC is a specialty toy catalog, marketing solutions company and buying cooperative serving our members across the US & Canada for 18 years. Our print and digital catalogs are exceptionally designed to encourage and entice customers to make your store their “go to” for toys and to increase traffic, sales and profitabilty. We also offer peer networking, product and marketing intelligence, social media programs, special events, and more! Each member has geographic exclusivity.

Applications for membership are subject to zip code and credit approval.

See ad on page 53

Grandpa Beck’s Games

1573 Silver Fir Dr Camano Island, WA 98282 206-498-1959 Fax: 360-631-5827 E: grandpabecksgames@gmail. com grandpabecksgames.com

Great Circle Works

2730 Brighton Rd Unit A Oakville, ON L6H 5T4 Canada 416-830-7536 Fax: 801-996-1020 greatcircleworks.com

Green Kids Club Inc

PO Box 50030, 515 Park Ave Idaho Falls, ID 83406 208-881-5184 Fax: 208-881-5185 E: sylvia@greenkidsclub.com greenkidsclub.com

Green Toys

4000 Bridgeway Blvd Ste 100 Sausalito, CA 94965 415-839-9971 Fax: 415-651-9147 E: sales@greentoys.com greentoys.com

Free Brochure & Samples www.gameparts.net 1-800-980-0403 Griddly Games Inc 633-5960 No 5 Rd Richmond, BC V6V 1Z1 Canada 604-249-5020 Fax: 604-278-4628 griddlygames.com

Grouchy Dog

PO Box 95 Mercersburg, PA 17236 703-909-0227 E: margaret@grouchydog.com grouchydog.com

Group Sales Inc 821 Melbourne St Cincinnati, OH 45229 513-961-8697 Fax: 513-961-0888 groupsalesinc.com

Guidecraft

55508 State Hwy 19 W Winthrop, MN 55396 800-542-3555 ext 226 Fax: 507-647-3254 guidecraft.com

Gund

1 Runyons Ln Edison, NJ 08817 800-448-4863 E: sales@gund.com gundbusiness.com

H HABA USA

4407 Jordan Rd Skaneateles, NY 13152 315-685-6660 Fax: 315-685-3792 E: lea@HABAusa.com habausa.com

HandTrux

101 E Main St Ste 1301 Little Falls, NJ 07424 973-812-5222 Fax: 973-812-9444 handtruxtoys.com

HANSA CREATIONS North America

Alphabetical Directory by Company

GameParts

GeoCentral

1611 East St Andrew Place Santa Ana, CA 92705 877-365-4060 Fax: 714-259-7411 E: info@hansatoysusa.com hansatoysusa.com

Hansen Co

369 Adrian Rd Millbrae, CA 94030 650-697-7353 Fax: 650-697-1748 E: mike@johnhansenco.com johnhansenco.com

Hanz

3335 Placer St Ste 235 Redding, CA 96001 530-355-6190 Fax: 888-579-4603 hanztoys.com

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Hape

1909 Tyler St Suite 301 Hollywood, FL 33020 800-661-4142 Fax: 780-467-4014 E: info@hapetoys.com hape.com

The Happy Kid Company 342 Ball Hill Rd Princeton, MA 01541 978-808-4721 E: katherine@thehappykidcompany.com thehappykidcompany.com

Harper Toy

3032 Pearl St Oldenburg, IN 47036 812-212-9674 E: harpertoy@gmail.com harpertoy.com

Alphabetical Directory by Company

Harrisville Designs Inc 69 Main St PO Box 806 Harrisville, NH 03450 603-827-3333 ext 209 Fax: 603-827-3335 harrisville.com

Harvest Time Partners Inc

6842 Shallowford Way Portage, MI 49024 269-370-9275 harvesttimepartners.com

The Haywire Group

34 Front St Building 20 Indian Orchard, MA 01151 413-543-3020 Fax: 413-543-6663 E: sales@haywiregroup.com haywiregroup.com

Hedstrom Specialty 1 Hedstrom Dr Ashland, OH 44805 419-282-5581 Fax: 419-281-3371 hedstrom.com

HeroMe

4741 Algonquin Ave Jacksonville, FL 32210 904-502-7708 heromelab.com

He’s All Boy

1045 S Adams St Denver, CO 80209 303-578-2273 E: sales@he-is-all-boy.com he-is-all-boy.com

High IntenCity Charm It! 16-00 Pollitt Dr Fair Lawn, NJ 07410 201-703-5010 Fax: 201-703-5018 charm-it.com

Historical Conquest 8157 Pinewood Dr Juneau, AK 99801 907-209-6760 historicalconquest.com

Hog Wild

12402 SE Jennifer St Ste 100 Clackamas, OR 97015 503-231-6465 Fax: 503-233-0960 hogwildtoys.com

The Horizon Group USA 45 Technology Dr Warren, NJ 07059 908-810-1111 horizongroupusa.com

Hotaling Imports Inc 80 E Seneca St Sherrill, NY 13461 315-363-5594 E: larry@hotalinginc.com hotalinginc.com

HQ Kites & Designs USA 134 Freedom Ave Powells Point, NC 27966 252-491-2113 Fax: 888-318-3600 E: sales@hq-kites-usa.com hq-kites-usa.com

Hubelino GmbH

Zum Konigsberg 6 Erkelenz, NRW 41812 Germany 49-2435-98005-60 Fax: 49-2435-98005-69 E: info@hubelino.de hubelino.com

Hue - ArtiSands 125 Anderson Ave Shell Lake, WI 54871 715-468-7772 Fax: 715-468-7773 artisands.com

I IAmElemental

50 W 67th St Ste 7C New York, NY 10023 917-623-0448 E: powerplay@iamelemental.com iamelemental.com

I Candy by JW dba Designer Noodle PO Box 206 Old Westbury, NY 11568 516-809-8399 designernoodle.com

IdeaStream Consumer Products 812 Huron Rd E Ste 390 Cleveland, OH 44115 216-459-2400 Fax: 216-325-5430 ideastreamproducts.com

Identity Games International USA 1118 1st St Fl 2 Snohomish, WA 98290 877-346-3482 Fax: 360-794-9342 identitygames.com

Iello

IKOTOYS.COM 435•255•8822

5550 Painted Mirage Rd Unit320 Las Vegas, NV 89149 206-604-8365 iellogames.com

InRoad Toys Iko

2960 Arabian Dr Park City, UT 84060 435-655-5414, 435-255-8822 E: info@ikotoys.com ikotoys.com

IKOS, a playful gateway tool for hands-on innovators 6 years and beyond. A spherical construction toy, brain puzzle, and game. With one shape, users create everything from a full ball to your favorite animal or abstract curved creations.

IKOS are made in the USA out of recycled material.

See ad on page 24

1548 Ellsworth Ave Crofton, MD 21114 888-311-7165 Fax: 410-387-7669 E: info@inroadtoys.com inroadtoys.com

Insanimals

820 White Marsh Ct Huntingtown, MD 20639 301-760-7301 insanimals.net

Insect Lore Products

PO Box 1535, 132 S Beech Ave Shafter, CA 93263 661-746-7653 Fax: 661-746-0334 insectlore.com

Ilo 307

Intelex USA

ImagAbility Inc

International Playthings

629 Rue Beriault Longueuil, QC J4G 1Z1 Canada 877-655-3456 ext 310 Fax: 888-655-3435 ilo307.com PO Box 540 El Dorado, CA 95623 530-295-8570 Fax: 530-344-9033 wedgits.com

Imagination Brands

114 Lothrop St Beverly, MA 01915 877-288-2878 Fax: 978-524-0088 E: info@imaginationbrands.com doodleroll.com

Imagine by Rubie’s

105 Prairie Lake Rd Unit D East Dundee, IL 60118 844-927-6437 Fax: 847-428-5076 E: sales@intelexusa.com intelexusa.com

75D Lackawanna Ave Parsippany, NJ 07054 973-316-2500 Fax: 973-316-5883 intplay.com

Invicta Challenge 8377 Chase Ave Los Angeles, CA 90045 323-327-2277 invictachallenge.com

Ipg

1770 Walt Whitman Road Melville, NY 11747 516-577-9400 Fax: 516-326-1713 E: info@imaginebyrubies.com imaginebyrubies.com

814 N Franklin St Chicago, IL 60610 312-337-0747 Fax: 312-337-1807 ipgbook.com

Indigo Magic

9 Baypoint Ln Bradford, MA 01835 978-479-4899 indigopixies.com

2000 Riverside Dr Ste 9 Asheville, NC 28787 828-254-9236 ext 0 Fax: 828-258-9052 iplaybaby.com

Infant Notions

Iqon

i play Inc

322-C Edwardia Dr Greensboro, NC 27409 336-605-0403 Fax: 336-605-5686 E: pcoheninfantnotions@ gmail.com

PO Box 220444 Hollywood, FL 33022 305-915-4848 Fax: 954-362-4317 collectaus.com

Ingram Publisher Services

231 Croton Ave Cortlandt Manor, NY 10567 914-788-0965 Fax: 914-788-0965 iscream-shop.com

1 Ingram Blvd La Vergne, TN 37086 866-400-5351 ingrampublisherservices.com

Ini

7112 Cypress Hill Dr Gaithersburg, MD 20879 301-442-7880 E: jvohra@ini.com ini.com

Iscream

Itsphun

1911 Barbara Dr Palo Alto, CA 94303 650-321-6207 E: itsphun@itsphun.com itsphun.com

innovativeKids

49 Richmondville Ave Ste 116 Wesport, CT 06880 203-838-6400 Fax: 203-855-5582 E: iKidsOrders@ innovativeKids.com innovativekids.com

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John N Hansen Co Inc

Kardtects Building Cards

369 Adrian Rd Millbrae, CA 94030 800-582-5858 ext 13 Fax: 650-697-1748 johnhansenco.com

JRJR Jones Products 207 Wakefield Rd Richmond, VA 23221 804-652-9114 getashelfie.com

Jungle Jumparoo 1128 S 1680 W Orem, UT 84058 888-980-5867 Fax: 385-831-1428 junglejumparoo.com

Jax Ltd Inc

141 Cheshire Ln N Minneapolis, MN 55441 763-449-9699 Fax: 763-449-9695 jaxgames.com

JAX LTD., the fun and games people, is recognized for our exceptional family games, including the long-time favorite SEQUENCE game. JAX games are designed with the idea of providing family interaction - with an educational flair. In addition to our complete line of SEQUENCE games, your whole family will enjoy all of our unique, fun-to-play games.

To learn more about all of our games, go to jaxgames.com and see for yourself “What a Difference A Game Makes!™” See ad on page 43

JAZ-E House Games

JC Toys Group Inc 9590 NW 40th St Miami, FL 33178 305-592-3541 Fax: 305-592-0869 jctoys.com

4345 Hedstrom Way Chico, CA 95973 530-345-3275 E: chris@jjitoys.com jjitoys.com

Just Think Toys

PO Box 10730 Bainbridge Island, WA 98110 206-842-3889 E: info@just-think-toys.com www-just-think-toys.com

Just Three Chicks

PO Box 108 Rumson, NJ 07760 732-895-7397 E: orders@bunnywiththebasket.com bunnywiththebasket.com

K Kahiniwalla

1511 19th St NW Canton, OH 44709 330-612-2317 Fax: 330-266-7952 E: austin@kahiniwalla.com kahiniwalla.com

Kahootz Toys

772 Airport Blvd Ste 1 Ann Arbor, MI 48108 734-222-9798 Fax: 734-224-4660 kahootztoys.com

1909 Tyler St Hollywood, FL 33020 844-646-4273 E: ivette@hapetoys.com kathekruse-usa.com

150 Dow St 425B Tower 2 Manchester, NH 03101 603-792-0701 Fax: 603-647-9419 kidgalaxy.com

Kiss Naturals

5890 Monkland Ave Ste 201 Montreal, QC H4A 1G2 Canada 877-617-1563 Fax: 866-548-0699 E: kissnaturals@gmail.com kissnaturals.com

Kid O Products 8 Nicholas Ct Ste B Dayton, NJ 08810 212-366-5858 Fax: 212-208-2986 kidotoys.com

Klutz

568 Broadway Ste 503 New York, NY 10012 212-343-6360 Fax: 212-343-6366 klutz.com

Kids Dinosaur of the Month Club 2001 Woodland Drive Yardley, PA 19067 1-215-321-3032 E: kidsdinosaurofthemonthclub@gmail.com kidsdinosaurofthe monthclub.com

Kobal Sales & Marketing Ltd

2462 Sir Carodoc Ln Mississauga, ON L5K 2J6 Canada 905-403-0710 Fax: 905-403-8763 E: customerservice@ ksmtoys.com ksmtoys.com

KAUZBOTS®

1628 E Southern Ave Suite 9-251 Tempe, AZ 85282 855-888-3637 E: kauzbotsaz@gmail.com kauzbots.com

Kavik Publishing Reindeer Magic 5667 Cumming Hwy Canton, GA 30115 877-319-9907 Fax: 770-720-7110 reindeermagic.com

Kazam

PO Box 734 Virginia Beach, VA 23451 757-339-3261 Fax: 757-321-0112 kazambikes.com

Kendama USA

1600 Wilson Way Ste 5 Smyrna, GA 30082 770-803-1000 Fax: 404-921-9591 kendamausa.com

Math & Language Manipulatives

1

tres

add

Standard & Polyhedral Dice

Kenson Kids Inc

90 Mosswood Blvd Ste 500 Youngsville, NC 27596 919-488-4839 E: sales@kensonkids.com kensonkids.com

KETTLER International Inc.

1355 London Bridge Rd Virginia Beach, VA 23453 888-253-8853 Fax: 888-222-9333 E: toys@kettlerusa.com kettlerusa.com

4

2

12

10 12

6.

20

18

PO Box 391383 Cleveland, OH 44139 440-591-0545 Fax: 440-248-4322 E: info@thecountyfairgame.com thecountyfairgame.com

Just Jump It

Kathe Kruse

Kid Galaxy

2

J. Bell-Jones

22 Mountain Rd Farmington, CT 06032 213-537-0592 jungotoys.com

425 Maple Ridge Rd Millville, PA 17846 570-458-6655 Fax: 570-458-0745 E: kardtects@gmail.com kardtects.com

81 Twin Rivers Dr East Windsor, NJ 08520 732-274-1144 Fax: 732-782-0420 E: customerservice@kidspreferred.com kidspreferred.com

10

150 Federal Blvd Knoxville, TN 37934 865-386-8443 Fax: 865-560-9404 E: jazehousegames@yahoo.com jaz-ehousegames.com

Jungo Toys - Flickerz

125 Market St Charleston, SC 29401 843-720-8943 Fax: 843-720-8945 kaplaus.com

1275 Park East Dr Woonsocket, RI 02895 401-671-6579 kiddopotamus.com

8

2455 E Sunrise Blvd Ste 805 Ft Lauderdale, FL 33304 954-860-8800 janod.com

Kapla - Tom’s Toys

Kids Preferred

13665 Ellingsen Rd NE Bainbridge Island, WA 98110 415-942-9666 E: hello@kidsgoco.com kidsgoco.com

16

Janod & Kaloo Juratoys US Corp

3525 W Peterson Ste 312 Chicago, IL 60659 773-508-9134 Fax: 773-304-2893 E: leah@jewishtoys.net jewisheducationaltoys.com

Kiddopotamus

12020 Eastgate Blvd Mount Juliet, TN 37122 615-773-9900 Fax: 615-773-9979 gogreentones.com

Alphabetical Directory by Company

2445 Oostanaula Dr Atlanta, GA 30319 404-441-9188 E: lee@jambanz.com jambanz.com

7350 S Kyrene Rd Suite 104 Tempe, AZ 85283 480-566-8686 E: dbalkaran@ kangaroomfg.com kangaroomfg.com

Kids Go Co - makers of ZoomKIT

8

Jambanz

Jewish Educational Toys

Kangaroo Manufacturing

KHS America Hohner

14

PO Box 425 Healdsburg, CA 95448 800-442-0455 Fax: 707-433-4906 E: service@jacquardproducts.com jacquardproducts.com

6060 Farrington Ave Alexandria, VA 22304 703-823-6225 Fax: 703-823-6730 jetcreations.com

PO Box 751149 Petaluma, CA 94975 877-853-3853 E: order@kalabrand.com kalabrand.com

4

Jacquard Products Rupert, Gibbon & Spider Inc.

Jet Creations Inc

Kala Brand Music Co.

17

1039 Vance Ave NE Atlanta, GA 30306 404-876-4225 Fax: 888-959-2725 E: info@jackrabbitcreations.com jackrabbitcreations.com

44 Stedman St Lowell, MA 01851 978-937-5775 Fax: 978-453-0513 jeanniesent.com

5

Jack Rabbit Creations, Inc.

Jeannie’s Enterprises

<

J

Timers ~ Spinners ~ Pawns & Chips

Tel: 1-800-899-0711 Fax: 617-482-3423 www.KOPLOWGAMES.com

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Laser Pegs Ventures

Koplow Games

Alphabetical Directory by Company

369 Congress St Boston, MA 02210 617-482-4011 Fax: 617-482-3423 koplowgames.com

Koplow Games “The nice dice company” is a full line supplier of dice and game accessories; over 1,200 different standard and polyhedral dice, as well as pawns, timers, sorting chips, dice bags, dice cups and dice jewelry. Our educational dice include math operators, math fractions, decimal dice, positive and negative numbered dice, place value dice, blank dice, and dice numbered to 100. Our language dice includes alphabet dice and vowel dice, as well as an extensive line of math manipulatives in several languages.

We will make custom dice to fit your many needs.

See ad on page 25

Kore Baseball Products

2315 Orieida St Salt Lake City, UT 84109 801-232-1180 Fax: 801-272-0579 korebaseball.com

L Lammily

4 Goldmine Rd Flanders, NJ 07836 908-955-0449 Fax: 484-727-9021 E: Eleni@Lammily.com lammily.com

Laser Classroom

1419 Main St. NE Minneapolis, MN 55413 763-234-0692 Fax: 612-677-3090 E: orders@laserclassroom.com laserclassroom.com

1991 Main St Ste 227 Sarasota, Florida 34236 941-371-0909 E: sales@laserpegs.com laserpegs.com

La Siesta Inc

Learning Advantage

PO Box 368 Timnath, CO 80547 866-564-8251 Fax: 866-715-8316 E: angie@learningadvantage.com learningadvantage.com

The Learning Journey International

3325 NW 70th Ave Miami FL 33122 786-401-1138 Fax: 486-481-1138 lasiesta.com

24435 N 20th Dr Phoenix, AZ 85085 602-787-1115 ext 120 Fax: 623-879-0125 thelearningjourney.com

Lassig

Im Riemen 32 Babenhausen, 64832 Germany +49-0-607-374-489 ext 0 Fax: 49-0-607-374-489 laessig-fashion.de

Learning Resources 380 N Fairway Dr Vernon Hills, IL 60061 847-990-3381 Fax: 847-281-1722 learningresources.com

Laurent Doll

914 N 9th St Stroutsburg, PA 18360 870-424-7333 laurentdoll.com

Learning Wrap-ups

1660 W Gordon Ave Layton, UT 84041 801-497-0050 Fax: 801-497-0063 E: ron@learningwrapups.com learningwrapups.com

Lee Publications of KY The Lazy Dog & Co.

1 Horizon Rd #1001 Fort Lee, NJ 07024 201-771-0039 Fax: 201-604-7888 E: thelazydogco@gmail.com thelazydog.co

The Lazy Dog & Co. is all about friendliness, fun, and innovative products. Light Stax is our line of award winning illuminating construction bricks, and TICO is a line of miniature building blocks. Bringing light and artistry into the world of construction toys.

See ad on page 6

Leading Edge Novelty 33 North Mall Plainview, NY 11803 516-484-4177 Fax: 516-454-0500 E: sales@leadinged genovelty.com leadingedgenovelty.com

1100 W Broadway Louisville, KY 40203 502-587-6804 Fax: 502-587-6822 E: info@leemagicpen.com leemagipencom.myshopify.com

Legendary Games Inc

Lionel Trains

Lollaland

6301 Performance Dr Concord, NC 28031 704-454-4186 Fax: 704-455-8958 E: bkerekes@lionel.com lionel.com/

Lion Rampant Distribution

36 Easton Rd Brantford, ON N3C 4L5 Canada 905-992-7679 Fax: 905-572-9559 lionrampantimports.com

PO Box 3232 Seattle, WA 98114 206-264-2316 Fax: 206-264-2326 lmdgames.com 3 Layton Terr St Louis, MO 63105 314-359-0051 Fax: 314-991-4283 logo-loops.com 237 W Chestnut Ave Monrovia, CA 91016 310-776-5655 Fax: 888-506-8341 lollaland.com

Loog Guitars

119 W 72nd St Suite 335 New York, NY 10023 513-292-2924 E: hello@loog.nyc loog.nyc

LiteBulb Group North America 950 N Washington St Ste 219 Alexandria, VA 22314 571-386-2716 litebulbgroup.com

Little Adventures

Little Kids

2125 Western Ave Ste 300 Seattle, WA 98121 206-957-6806 legobags.com

c/o Pramex International 3rd Fl, 1251 Avenue of the Americas New York, NY 10020 +33-0-1-73-23-23-49 lexibook.com

© 2017 Luke’s Toy Factory

Logo Loops

2660 S El Camino Real Fl 2 San Mateo, CA 94403 804-404-5678 E: hello@lightup.io lightup.io

LEGO Bags

652 Glenbrook Rd Bldg 8, PO Box 2697 Stamford CT 06906 203-325-2800 mightymind.com

®

LightUp

220 N 1300 West Pleasant Grove, UT 84062 801-766-8437 Fax: 801-785-7233 E: info@littleadventures.com littleadventureswholesale.com

Lexibook America Inc

To order, call Jim Barber at 212-598-4500 or email Jim@LukesToyFactory.com

LMD Games

PO Box 485 Syosset, NY 11791 516-496-3479 E: Sales@license-2-play.com license-2-play.com

2909 S Spruce Wichita, KS 67216 316-733-7630 Fax: 316-733-7134 pocketfarkel.com

Leisure Learning MightyMind Kids

Fine Motor.

Problem Solving.

Creative Play.

Eco-Friendly.

Made in America.

License-2-Play

1015 Newman Ave Seekonk, MA 02771 401-454-7600 Fax: 401-455-0630 littlekidsinc.com

Looney Labs

4920 Niagara Rd #405 College Park, MD 20740 301-441-1019 thelab@looneylabs.com looneylabs.com

Looney Labs is a friendly little game company. We publish Fluxx and all its various special editions. We also publish other games from those with lighter play (like Just Desserts and Loonacy) to more strategic games like Chrononauts and the Looney Pyramid game system. Our mission is to create fun!

See ad on page 48 See our product on page 41

The Little Yoga Mat

691 10th Ave Ste 16 New York, NY 10036 917-338-7299 E: jensen@thelittleyogamat.com thelittleyogamat.com

Living Puppets USA

2388 Zeder Ave Delray Beach, FL 33444 USA 561-927-7171 Fax: 561-431-5839 living-puppets-usa.com

Luke’s Toy Factory

128 E Liberty St Ste 5 Danbury, CT 06810 212-598-4500 E: jim@lukestoyfactory.com lukestoyfactory.com

Our toys are designed with a simple, old school wooden style. We believe that kid’s toys should of course, be fun. But we also believe they should be made responsibly and sustainably using only the highest quality materials available, with attention paid to the smallest detail. And we believe they should be made in the United States where quality and safety can be ensured throughout the production life cycle. Everything we use to make our toys - every sourced material, every tool and every supplier we use is American.

See ad on page 26 See our product on page 41

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Luna Luka Inc

7152 S Blackhawk St Ste B-18 Englewood, CO 80112 720-443-2786 racerrunners.com

Luna Star Naturals 2141 Collins Rd Ste 401 Denton, TX 76208 940-566-4635 Fax: 972-767-1946 lunastarnaturals.com

Lux

325 N Prairie St Galesburg, IL 61401 309-370-7943 luxblox.com

Lyla Tov Monsters 24-40 32nd St Astoria, NY 11102 646-535-5867 E: monsters@lylatov.com lylatov.com

Madame Alexander Doll Company 112 W 34th St Ste 1410 New York, NY 10120 212-244-4500 madamealexander.com

Mad Cave Bird Games 922 Bradford Greens Ct NE Grand Rapids, MI 49525 616-452-6861 E: crisjvo@aol.com colorku.com

Made By Hands Inc

3501 N Southport Ave Ste 352 Chicago, IL 60657 773-761-4200 Fax: 775-418-2241 madebyhands.com

Magformers

44125 Ford Rd Canton, MI 48187 734-667-1673 Fax: 888-408-9069 E: info@magformers.com magformers.com

Magical Microbes

730 Roble Ave Suite 1 Menlo Park, CA 94025 617-852-6524 E: info@magicalmicrobes.com magicalmicrobes.com

The Magical Tales Family Traditions 200 N End Ave New York, NY 10282 212-260-7075 Fax: 888-525-2622 themagicaltales.com

Magicforest Ltd

300 West Road Ste 3 Portsmouth, NH 03801 603-373-6771 Fax: 603-373-6773 magicforest.com

Magnote

PO Box 1285 Fremont, CA 94538 415-935-1147 E: sales@magnote.com magnote.com

PO Box 3861 Rapid City, SD 57709 605-719-9488 Fax: 605-719-9485 E: info@rubberbandguns.com rubberbandguns.com

Mary Meyer Corporation

1 Teddy Bear Ln Rte 30 Townshend, VT 05353 800-451-4387 Fax: 802-365-4233 marymeyer.com

MagWorld Toys

6732 Enclave West Boomfield, MI 48322 248-703-3033 E: rhenkin@magworldtoys.com magworldtoys.com

Makit Products Inc 4510 Duncanville Rd Dallas, TX 75236 972-780-6320 Fax: 972-709-1594 makit.com

Manhattan Toy

300 1st Ave N Ste 200 Minneapolis, MN 55401 612-337-3811 ext 811 Fax: 612-338-0580 manhattantoy.com

Maple Landmark Woodcraft

1297 Exchange St Middlebury, VT 05753 800-421-4223 Fax: 802-388-0761 E: thefolks@maplelandmark.com maplelandmark.com

MAPP Trap - Creditors Network 27972 Meadow Drive Ste 320 Evergreen, CO 80439 303-670-5111 Fax: 303-670-0674 E: ron@mapptrap.com mapptrap.com

Maranda Enterprises 6350 W Donges Bay Rd Mequon, WI 53092 262-236-3970 Fax: 262-236-3980 marandaenterprises.com

Mark-My-Time/ Reading Time Gifts

PO Box 687 Higley, AZ 85236 888-685-0257 Fax: 480-503-8100 E: sales@readingtimegifts.com mark-my-time.com

Marky Sparky Inc 1230 Simpson way Escondido, CA 92029 800-781-8110 Fax: 760-737-7301 markysparkytoys.com

Marshmallow Fun Company 2544 Elm St Ste 200 Dallas, TX 75226 214-741-1373 Fax: 214-741-1384 marshmallowville.com

Maru and Friends

3175 SW 8th St Miami, FL 33135 305-577-6878 Fax: 305-358-5644 E: maritza@maruandfriends.com maruandfriends.com

Mayflower Distributing Co. Inc.

1155 Medallion Dr Mendota Heights, MN 55120 800-678-4892 E: jacquep@mayflow.com mayflowerdistributing.com

Meadow View Imports

Mason Corporation

8114 Isabella Ln Brentwood, TN 37027 615-373-8787 Fax: 615-373-8796 E: info@masoncorporation.com masoncorporation.com

Flying Turtle is a high-quality riding toy made in America by our family-owned business since 1982. Completely assembled and featuring a one-year warranty, this “Best Classic Toy” was designed by an aeronautical engineer. It zigs and zags, weaves and wiggles indoors and out.

Kids, parents and grandparents all agree, Flying Turtle offers active, healthful and high-flying fun, all at a great price.

See ad on page 15

MasterPieces Inc

12475 N Rancho Vistoso Blvd Oro Valley, AZ 85755 520-741-1315 Fax: 520-741-1978 E: Robert.Feltes@ masterpiecesinc.com masterpiecesinc.com

Mattel Sales Inc

333 Continental Blvd Ed Segundo, CA 90245 310-252-2626 Fax: 310-252-2539 mattelpartners.com

Maxim Enterprise Inc

10 Riverside Dr Lakeville, MA 02347 509-946-9813 Fax: 508-946-9874 E: Kris@maximenterprise.com maximenterprise.com

81 Kingstown Rd PO Box 407 Wyoming, RI 02898 800-249-9090 Fax: 401-539-7199 E: toys@meadow viewimports.com meadowviewimports.com

Megafun USA

6547 W North Ave Chicago, IL 60302 800-846-4228 E: mfigueroa@megafunusa.com megafunusa.com

Melissa & Doug

PO Box 590 Westport, CT 06881 203-762-4500 Fax: 888-441-8883 melissaanddoug.com

Micro Kickboard

5090 Kendrick Ct SE Grand Rapids, MI 49512 888-236-5657 Fax: 616-242-0542 E: orders@microkickboard.com microkickboard.com

Mindscope Products PO Box 9525 Glendale, CA 91226 626-398-2000 Fax: 866-310-9677 mindscopeproducts.com

8060 St Louis Ave Skokie, IL 60076 847-677-6655 E: sales@mayfairgames.com mayfairgames.com

We make the finest board and card games that people want to play again and again and again.

Mayfair Games is a Skokie, Illinois-based corporation, publishing award-winning board games and card games since 1980. Known for games played by hobbyists and families alike, Mayfair is the exclusive English language publisher of the Catan family of products, and stands as the largest publisher of railroading games on planet Earth.

Mayfair Games also publishes games from partners such as Kosmos, Amigo Games and Lookout Games.

See ad on page 3, 52

3325 NW 70th Ave Miami, FL 33122 USA 786-369-7875 Fax: 786-369-7876 E: sales@miniland educational.com minilandeducationalusa.com

MiniLou

2025 Stratford Dr Salt Lake City, UT 84109 801-793-8294 mini-lou.com

Mini-Play Makeup Inc 23 W 200 S Burley, ID 83318 208-650-6125 Fax: 208-678-2681 E: help@miniplaymakeup.com miniplaymakeup.com

Mister Alphabet

1815 Lemoyne St Los Angeles, CA 90026 323-486-7956 misteralphabet.com

Modular Robotics 1860 38th St Boulder, CO 80301 303-656-9407 modrobotics.com

Money Savvy Generation

825 S Waukegan Rd Ste A8 PMB 137 Lake Forest, IL 60045 847-234-9477 Fax: 847-295-2139 E: Sales@msgen.com msgen.com

Mindtwister USA

5090 Caminito Exquisito San Diego, CA 92130 866-604-9220 Fax: 603-388-0705 E: sales@mindtwisterusa.com mindtwisterusa.com

MindWare/MW Wholesale Mayfair Games

Miniland Educational

2140 W County Rd C Roseville, MN 55113 800-296-9485 Fax: 800-936-6765 info@mwwholesale.biz mwwholesale.biz

For more than 20 years MindWare has worked hard to provide products that engage, educate and entertain. The diverse collection includes educational toys, games, brainteasers, creative play activities, building sets and coloring books. New to the MW Wholesale repertoire is the Peaceable Kingdom collection of cooperative games, cards, stickers and more.

See ad on page 55 See our product on page 41

Monkeying Around

PO Box 10131 Rochester, NY 14610 800-553-4300 Fax: 585-442-2965 E: office@monkeyingaround.com monkeyingaround.com

Since 2000 Monkeying Around has been dedicated to offering innovative and challenging dot-to-dot products that will delight and entertain older children and adults of all ages. We are pleased to offer 19 books in The Greatest Dot-to-Dot Book series, the latest being the long-anticipated Book 3 in the Dot-to-Dot Adventure series.

See ad on page 28

Alphabetical Directory by Company

M

Magnum Enterprises

Monocle Society 7051 35th Ave NE Seattle, WA 98115 206-979-6855 monoclesociety.com

Moonjar

612 19th Ave E Seattle, WA 98112 206-726-4878 Fax: 206-726-0769 moonjar.com

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M Ruskin Company

Napa Valley Toys USA

MukikiM Toys

Nashville Wraps

219 Beach 100th St PO Box 222 Rockaway Park, NY 11694 718-474-5120 E: mapmaker@pipeline.com mruskincompany.com 6812 W Calumet Rd Milwaukee, WI 53223 414-357-3997 Fax: 414-395-7850 E: info@mukikim.com mukikim.com

Munch Baby Inc

2080 Appleby Ln, PO Box 75031 Burlington, ON L7L 6Y2 Canada 905-616-0298 munchmitt.com

Alphabetical Directory by Company

My Princess Academy 320 5th Ave 3rd Fl New York, NY 10001 212-594-6920 Fax: 212-564-1097 myprincessacademy.com

N Na2ure

1436 2nd St Ste 284 Napa, CA 94559 800-455-1081 Fax: 707-255-9922 nightbuddies.com

242 Molly Walton Dr Hendersonville, TN 37075 800-547-9727 Fax: 800-646-0046 E: info@nashvillewraps.com NashvilleWraps.com

4011 Avenida de la Plata Ste 302 Oceanside, CA 92056 800-872-6456 Fax: 760-295-3469 E: nile4011@gmail.com nilotoys.com

North Pole Kids’ Club

PO Box 632107 Highlands Ranch, CO 80163 720-205-3456 E: sales@northpolekidsclub.com NorthPoleKidsClub.com

National Sporting Goods

376 Hollywood Ave Ste 202 Fairfield, NJ 07004 973-779-2323 Fax: 973-276-8419 nsgproducts.com

Neat-Oh! International

790 Frontage Rd Northfield, IL 60093 847-441-4290 Fax: 847-441-4291 E: sales@neat-oh.com neat-oh.com

Nene Imagination

235 E 22nd St Ste 2N New York, NY 10010 646-942-4377 na2ure.com

Nilo Toys

611 Pennsylvania Ave SE Ste 345 Washington, DC 20003 202-617-5711 neneimagination.com

NeuroSky Inc

125 South Market St #900 San Jose, CA 95113 702-606-9002 E: zavier@neurosky.com neurosky.com

Revolutionizing Dot-to-Dots since 2000!

North Star Games

10605 Concord St Suite 205 Kensington, MD 20895 240-558-3850 E: Sales@northstargames.com northstargames.com

North Star Games is a leading manufacturer of family and party games. Their games are designed to bring people together through laughter and cheering, making them perfect holiday gifts. Their latest game, Happy Salmon, is an ASTRA Best Toys for Kids winner.

See ad on page 9

O Odyssey Toys

20855 NE 16th Ave Unit C-22 Miami, FL 33179 305-933-4480 Fax: 305-974-1761 odysseytoys.com

OgoSport

63 Flushing Ave Unit 137 Brooklyn, NY 11205 718-554-0777 Fax: 718-554-3910 ogosport.com

Ohio Art Company 1 Toy St Bryan, OH 43506 419-633-3502 Fax: 419-636-7206 ohioart.com

Okiedog Inc

313 3rd St Jersey City, NJ 07002 888-878-8635 ext 1 Fax: 888-878-8635 okiedog.us

R

EC NN T

& C L O

O

3

CO

Oofdah! Games Inc

Roaring Fun for the Holidays office@MonkeyingAround.com

800t553t4300

PO Box 320331 Fairfield, CT 06825 203-448-9062 E: orders@thegategame.com thegategame.com

OOZ & OZ

3624 46th Ave SW Seattle, WA 98116 206-344-3338 Fax: 206-344-3338 E: Info@OOZandOZ.com OOZandOZ.com

Open Eyes Learning 886 Osprey Ct Lousiville, CO 80027 303-335-0585 openeyeslearning.com

Orbet International

10075 Sandmeyer Ln Ste 150 Philadelphia, PA 19116 561-666-7238 Fax: 267-731-6041 orbetinternational.com

Orb

225 Herring Cove Rd Halifax, NS B3P 1L3 Canada 1-800-741-0089 E: sales@orbfactory.com orbfactory.com

Original Toy Company, The

230 Woodmont Rd Milford, CT 06460 800-899-4258 Fax: 203-876-7289 E: info@theoriginal toycompany.com theoriginaltoycompany.com

OTB Imports MoYou Nails

4650 S Arville St Ste A Las Vegas, NV 89103 866-662-6033 Fax: 702-838-4149 moyou.us

Out of the Box Publishing Inc 4435 Duraform Ln Windsor, WI 53598 800-540-2304 Fax: 800-637-4201 otb-games.com

Outset Media Corporation

106-4226 Commerce Cir Victoria, BC V8Z 6N6 Canada 250-592-7374 Fax: 250-592-7522 outsetmedia.com

OWI Inc

17141 Kingsview Ave Carson, CA 90746 310-515-1900 Fax: 310-515-1606 E: sales@owirobot.com owirobot.com

Ozobot

129 W Torrance Blvd Redondo Beach, CA 90277 310-318-0070 E: sales@ozobot.com ozobot.com

Ozobot is the award winning coding robot that blends the physical and digital technology to entertain, educate and socially interact while focusing on instilling valuable life skills.

Students are now learning creative thinking and logical reasoning while coding and programming the portable, pocket-sized robots. We are dedicated to inspiring the next generation of creators.

See ad on page 5

Ozwest Inc

PO Box 847 Portland, OR 97207 503-324-8018 Fax: 541-610-1508 zingtoys.com

P Pacific Play Tents Inc 2801 E 12th St Los Angeles, CA 90023 323-269-0431 Fax: 323-269-2761 E: customersupport@ pacificplaytents.com pacificplaytents.com

Packable Pails 1055 Vista Rd Ely, IA 52227 319-804-1189 packablepails.com

Pajama Monsters 1126 N Liberty St Jacksonville, FL 32206 904-881-6282 pajamamonsters.com

Panelcraft Inc

849 S Claremont Dearborn, MI 48124 313-204-2374 mypanelcraft.com

InScribe - Paparte 9 Micro Dr Woburn, MA 800-346-3461 Fax: 781-932-3331 E: sales@inscribe.com gnn.inscribe.com

Paper Punk

21 Corte Madera Ave Studio 1 Mill Valley, CA 94941 415-380-1940 E: info@paperpunk.com paperpunk.com

Papersalt

3663 1st Ave S Seattle, WA 98134 206-748-0055 Fax: 206-223-0308 E: orders@papersalt.com papersalt.com

Parragon Fanzy Pantz 440 Park Ave S 13th Fl New York, NY 10016 212-629-9773 myfanzypantz.com

Partin’s Toys PO Box 179 Dewitt, KY 40930 606-622-2011

The Party Animal Inc 909 Crocker Rd Westlake, OH 44145 440-471-1403 ext 113 lilteammates.com

Part Time Renegade 1260 Spruce St Winnetka, IL 60093 847-772-2626 E: parttimerenegade@ gmail.com renegade-made.com

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Passback Sports 111 S Post St Ste 2275 Spokane, WA 99201 888-704-1340 passbacksports.com

Patch Products

1400 E Inman Pkwy Beloit, WI 53511 800-524-4263 ext 216 Fax: 608-362-8178 patchproducts.com

Pathfinders Design & Technology

925 Clapham Dr Victoria, BC V9C 4G5 Canada 250-478-2677 E: derekwulff@pathfindersdesignandtehnology.com pathfindersdesign.com

Pathways for Learning Products

Peaceable Kingdom 950 Gilman St Ste 200 Berkeley, CA 94710 877-444-5195 Fax: 800-997-3602 peaceablekingdom.com

The Pencil Grip

PO Box Chatsworth, CA 91313 310-315-3545 Fax: 310-315-0607 thepencilgrip.com

People Toy Company 404 5th Ave 3rd Floor New York, NY 10018 888-940-7199 Fax: 646-690-8998 E: rudyvalenta@peopletoy.co PeopleToy.Co

Pepperell Crafts dba Holgate Toys & Brain Noodles

925 Guerrero St Studio C San Francisco, CA 94110 415-839-8299 Fax: 415-738-2529 petitcollage.com

The Petting Zoo

7222 Parkway Dr Hanover, MD 21076 410-760-9792 Fax: 410-760-5560 pettingzooplush.com

PHD Productions PocketDisc PO Box 1562 Hillsborough, NC 27278 919-732-5723 Fax: 866-449-5588 pocketdisc.com

PicassoTiles

1360 Darius Ct City of Industry, CA 91745 626-389-8864 E: support@picassotiles.com picassotiles.com

Piggy Paint

13465 Puppy Creek Rd Ste 1 Springdale, AR 72762 479-361-8161 piggypaint.com

The Piggy Story Inc

Pillow Pets

2045 Corte del Nogal Carlsbad, CA 92011 760-724-7225 Fax: 760-724-7215 E: heidi@mypillowpets.com pillowpets.com

Pinblock Inc

7523 New Utrecht Ave Brooklyn, NY 11214 646-520-5910 pinblock.com

Pine Tree Publishing

Perisphere & Trylon

Pink Poppy

Perry Teri Toys

4735 Orange Dr Davie, FL 33314 920-543-5055 E: Perry+EdPlay@ PerryTeriToys.com PerryTeriToys.com

Perseus Books Group 1700 4th St Berkeley, CA 94710 510-809-3752 Fax: 510-809-3733 perseusbooksgroup.com

228-30 Colonnade Rd Nepean, ON K2E 7J6 Canada 877-289-0730 Fax: 866-249-7193 E: virginia@plasmacar.com plasmarttoys.com

PlayAbility Toys

1861 W Grant Rd Ste 105 Tucson, AZ 85745 520-547-0921 Fax: 866-972-2741 E: info@playabilitytoys.com playabilitytoys.com

Playful Nature

366 Pine Hill Rd Mill Valley, CA 94941 415-548-3087 E: gabe@willawalker.com willawalker.com

Playing Unlimited Inc

46 Hummel Blvd Grove City, PA 16127 800-995-2093 pinetreepublishing.com 1 Corporate Dr Grantville, MD 21536 774-218-1796 pinkpoppy-usa.com

P’Kolino

7300 NW 35th Avenue Miami, FL 33147 888-403-8992 E: info@pkolino.com pkolino.com/us/

PlanToys Inc

30120 Ahern Ave Union City, PA 94587 650-968-4783 Fax: 650-968-4947 E: info@plantoysinc.com plantoys.com

Playtime EDventures 9905 Running Cedar Ln Indian Trail, NC 28079 704-806-5692 playtimeedventures.com

Play Visions Inc

Poketti

PO Box 9508 Glendale, CA 91226 818-468-1814 magz.com

792 E Charleston Rd Palo Alto, CA 94303 650-576-0604 E: kris@loewco.com poketti.com

Pomegranate Communications

Playmobil USA Inc

PomTree

13000 Darice Pkwy Strongsville, OH 44149 800-321-1494 Fax: 440-238-1314

Ponytail Pals

PlayMonster

1400 E Inman Pkwy Beloit, WI 53511 608-362-6896 Fax: 608-362-8178 E: lisaw@playmonster.com playmonster.com

PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives.

Delivering great play value by designing, manufacturing and marketing innovative, fun products such as “TOTY Game of the Year” Yeti in My Spaghetti®, along with other award-winning toys and games like The Game of THINGS...®, 5 Second Rule®, Mirari®, Farkle, OK to Wake!®, My Fairy Garden®, Wonder Crew®, Automoblox® and Marbleocity® is how PlayMonster helps keep play alive for all ages.

See ad on page 2 See our products on page 40

Playroom Entertainment

14431 Ventura Blvd Ste 888 Sherman Oaks, CA 91423 818-292-8549 E: sales@playrooment.com playrooment.com

Play+Rooms by LeWonderment 421 S 11th St Omaha, NE 68102 402-206-9928 playplusrooms.com

2421 S Westgate Rd Santa Maria, CA 93455 805-922-2250 Fax: 805-922-9442 princelionheart.com

Prodotto

19018 NE Portal Way Portland, OR 97230 800-227-1428 Fax: 800-848-4376 E: sales@pomegranate.com pomegranate.com

26 Commerce Dr Cranbury, NJ 08512 614-707-2473 Fax: 609-409-1288 playmobil.com

Prince Lionheart

19180 144th Ave NE Woodinville, WA 98072 425-482-2836 Fax: 425-482-2842 E: jont@playvisions.com playvisions.com

PO Box 27740 Las Vegas, NV 89126 408-644-2067 Fax: 408-268-4931 playingunlimited.com

16516 Arminta, St Van Nuys, CA 91406 818-908-8838 Fax: 818-267-5783 thepiggystory.com

22 Lowell St, PO Box 1487 Pepperell, MA 01463 800-343-8114 ext 17 Fax: 978-433-9048 pepperell.com 8431 Pinelake Dr West Hills, CA 91304 818-515-5130 Fax: 888-371-2919 perisphereandtrylon.com

PlaSmart Inc.

1028 E Juneau Avenue Ste 226 Milwaukee, WI 53202 414-272-3878 E: ponytailpals@gmail.com ponytailpals.com

Pophead

4725 W Venice Blvd 2nd Fl Los Angeles, CA 90019 323-807-5075 mypophead.com

Poppy Drops

PO Box 4472 Parker, CO 80134 720-201-1655 Fax: 720-262-8949 poppydrops.com

Popular Playthings 32408 Central Ave Union City, CA 94587 510-675-9898 Fax: 510-675-9988 popularplaythings.com

Pressman Toy Corporation

7 W 18th St 5th Fl New York, NY 10011 508-699-4832 Fax: 508-699-2847 pressmantoy.com

Primary Concepts Inc 1338 7th St Berkeley, CA 94710 800-660-8646 Fax: 510-527-8760 primaryconceptsdealer.com

Prime Time Toys

PO Box 256 Pompton Lakes, NJ 07442 973-839-5711 Fax: 973-839-5811 E: orderinfo@primetimetoys.com primetimetoys.com

871 Holly Dr S Annapolis, MD 21409 206-274-8188 prodotto-usa.com

Progressive Trading

The Puppet Company 100 Church St Millersburg, PA 17061 855-833-4300 E: customerserviceus@ thepuppetcompany.com thepuppetcompany.com

The Purple Cow America Inc

1 Corporate Dr Grantsville, MD 21536 855-589-2818

Puzzled Inc

8944 Fullbright Ave SteB Chatsworth, CA 91311 818-991-9245 ext 112 Fax: 818-991-9294 puzzledinc.com

Q Qubits Toy Inc

1649 Sierra Ridge Dr Orlando, FL 32820 407-489-4015 qubitstoy.com

The Queen’s Treasures 777 North 5th Street Stroudsburg, PA 18360 570-424-7333 E: joann@thequeens treasures.com thequeenstreasures.com

Quinto Game Company PO Box 310 Ashton, MD 20861 240-786-5691 Fax: 240-786-5713 E: quintogame@comcast.net QuintoGame.com

Alphabetical Directory by Company

3315 Springbank Ln Ste 300 Charlotte, NC 28226 704-540-5252 Fax: 704-540-5755 pathwaysforlearning.com

Petit Collage

R Rain Baby Gear

2622 SE Lincoln ST Portland, OR 97214 503-662-2456 E: sales@rainbabygear.com rainbabygear.com

RampShot Outdoor Game

999-32 Montauk Hwy Unit 415 Shirley, NY 11967 631-644-6479 E: kevin@rampshot.com RampShot.com

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Ravensburger

1 Puzzle Ln Newton, NH 03858 800-886-1236 Fax: 603-257-1599 ravensburger.com

Realtimes Products PO Box 1008 Dorset, VT 05251 802-345-1182 themultiples.com

Recent Toys

33 Cypress Blvd Ste 700 Round Rock, TX 78665 512-879-7256 Fax: 866-571-2604 recenttoysusa.com

Alphabetical Directory by Company

Red Hen

O-78 Leonard St NW Grand Rapids, MI 49534 888-573-3436 Fax: 888-328-2397 E: orders@redhen.com redhen.com

Red Rooster Toy Company

Rite Lite

333 Stanley Avenue Brooklyn, NY 11207 718-498-1700 E: marketing@ritelite.com ritelite.com

The Rob Company PO Box 13801 Charleston, SC 29422 843-376-1895 swurfer.com

Robotics And Things PO Box 36, Dept ROBOTIX Simi Valley, CA 93062 888-222-1809 Fax: 805-526-5442 E: neal@roboticsandthings. com roboticsandthings.com

Romanoff Products Inc 11 Brookside Ave Chatham, NY 12037 518-392-8585 Fax: 518-392-5938 romanoffproducts.com

Roominate

141 Nac Dr Duncansville, PA 06635 914-763-6351 Fax: 914-763-5909 redroostertoyco.com

2975 Bowers Ave Ste 301 Santa Clara, CA 95051 408-475-5529 roominatetoy.com

Reeve + Jones Group

PO Box 138 Moriches, NY 11955 631-909-1425 Fax: 212-731-0317 roosterfin.com

100 Church St Millersburg, PA 17061 717-692-8719 Fax: 717-692-3422 reeveandjones.com

Reeves International

14 Industrial Rd Pequannock, NJ 07440 973-694-5006 Fax: 973-694-5213 E: custservice@reevesintl.com reevesintl.com

Regal Games

350 Randy Rd Ste 5 Carol Strem, IL 60188 630-587-6700 E: sales@regalgames.com regalgames.com

Relaximals

3285 W Arrowleaf Ct Castle Rock, CO 80109 303-746-5459

Re-marks Inc

3610 Albion Place North Seattle, WA 98103 800-262-0823 Fax: 206-548-1464 E: sales@remarks.net remarks.net

Reutter Porcelain

7313 Duvan Dr Tinley Park, IL 60477 708-429-4455 E: info@reutterporcelain.com reutterporcelain.com

Rich Frog Industries 1 Tigan St Winooski, VT 05404 802-324-1557 Fax: 802-865-9225 E: jim@richfrog.com richfrog.com

RoosterFin Inc

Rosalina Baby Collections Inc

PO Box 1987 Summerville, SC 29484 843-871-8438 Fax: 843-871-8374 rosalinababy.com

Rosie Ruth Inc Kippah Kantor 2651 April Sound Frisco, TX 75033 469-855-0520 kippahkantor.com

Round World Products Inc

75 Executive Dr Ste B Carmel, IN 46032 317-257-7352 Fax: 317-257-5362 E: orders@round worldproducts.com roundworldproducts.com

Roxo

2240 Greer Sylvan Lake, MI 48320 855-438-7696 ext 122 Fax: 248-212-0820 getroxo.com

Royal & Langnickel 515 W 45th St Munster, IN 46321 219-660-4170 Fax: 219-660-4181 royalbrush.com

Roylco Inc

PO Box 13409 Anderson, SC 29624 800-362-8656 Fax: 800-461-7328 roylco.com

Roy Toy Manufacturing

599 Jacksonville Road East Machias, Maine 04630 800-530-0003 Fax: 207-255-0955 E: info@roytoy.com roytoy.com

R & R Games Inc

PO Box 130195 Tampa, FL 33681 888-824-9779 E: sales@rnrgames.com rnrgames.com

Rubbabu

13775 Ramona Ave Chino, CA 91710 732-428-5544 E: sales@rubbabu.com rubbabu.com

Rubie’s Costume Company Inc

1 Rubie Plaza Richmond Hill, NY 11418 516-326-1500 Fax: 516-326-1713 E: customerinfo@rubies.com rubies.com

Rumple Buddies

PO Box 31838 Tucson, AZ 85751 1-844-478-6753 E: info@rumplebuddies.com rumplebuddies.com

S Safari Ltd

5960 Miami Lakes Dr Miami, FL 33014 305-621-1000 Fax: 305-624-9433 E: sales@safariltd.com safariltd.com

Sago Sago Toys Inc

487 Adelaide St W Ste 301 Toronto, ON M5V 1T4 Canada 416-703-6459 E: sales@sagosago.com sagosago.com

Santoki

2850 Coolidge Hwy Berkley, MI 48072 855-726-8654 Fax: 855-728-6368 E: info@santoki.com santoki.com

Sassafras Enterprises

1622 W Carroll Avenue Illinois, Chicago 60612 312-226-2000 E: info@sassafrasenterprises.com sassafrasstore.com

Saturnian 1 Inc.

PO Box 700538 Plymouth, MI 48170 734-453-6411 Fax: 734-454-6514 E: info@sat1sport.com sat1sport.com

Scentco Inc

8640 Argent St Santee, CA 92071 619-582-9900 Fax: 619-582-4500 scentcoinc.com

Schleich USA Inc

10000 Twin Lakes Pkwy Ste A Charlotte, NC 28262 704-659-7997

Schoenhut Piano Company 6480-B US 1 N St. Augustine, FL 32095 904-810-1945 Fax: 904-823-9213 E: info@toypiano.com toypiano.com

School-Rite

PO Box 12547 Fresno, CA 93778 559-224-3978 Fax: 559-438-8911 E: judi@school-rite.com school-rite.com

School Zone Publishing Co

1819 Industrial Dr Grand Haven, MI 49417 616-846-5030 Fax: 616-846-6181 schoolzone.com

Schylling Toys

21 High Street Ste 400 North Andover, MA 01845 978-948-3200 E: info@schylling.com schylling.com

ScienceWiz - Norman & Globus Inc.

Serranoventions

12901 SW 122nd Ave Ste 105 Miami, FL 33186 786-361-1294 Fax: 305-675-2844 serranoventions.com

Set Enterprises Inc. 16537 E Laser Dr Ste 10 Fountain Hills, AZ 85268 800-351-7765 Fax: 480-837-5644 E: setgame@setgame.com setgame.com

Shenanigeese

301 Leedom St Jenkintown, PA 19046 267-626-0030 shenanigeese.com

Shore Creation 6449 Beech Rd Auburn, NY 13021 631-524-4696 rampshot.com

Shwings

137 N Larchmont Blvd Ste 227 Los Angeles, CA 90004 323-422-4345 shwingsonline.com

Silhouettes by Clay Rice 222 Forest Trl Isle of Palms, SC 29451 843-697-4353 Fax: 843-886-8973 clayrice.com

5215 Central Ave Suite A Richmond, CA 94804 510-222-2638 Fax: 510-223-6953 E: todd@sciencewiz.com sciencewhiz.com

Silly String Products

Senseez Pillows

Skullduggery

6856 Ashkelon Montreal, QC H4W 3E4 Canada 514-983-9600 E: info@senseez.com senseez.com

21205 Little Tree Drive Watertown, NY 13601 315-221-7350 E: sales@silly-string.com silly-string.com

5433 E La Palma Ave Anaheim, CA 92807 714-777-6425 Fax: 714-777-4475 E: peter@skullduggery.com skullduggery.com

Small World Toys Sentosphere USA

354 Calle Loma Norte Santa Fe, NM 87501 561-400-8729 Fax: 561-935-4303 E: fredg@sentosphereusa.com sentosphereusa.com

Sentosphere USA is the manufacturer of high end educational arts & crafts kits as well as science and games. Our goal is to encourage children’s innate curiosity and innovative play.

Our products are designed to let them explore their creativity, their imaginations and their talents. Sentosphere’s products are designed in France in our own factory. We are committed to the highest standards of quality. Our products provide value while teaching children to use their senses and help them to create works of art.

See ad on page 50

1451 W Knox St Torrance, CA 90501 855-660-8697 ext 1 Fax: 310-320-0738 smallworldtoys.com

SmartFelt Toys

3827 Dixie Canyon Ave Sherman Oaks, CA 91423 818-822-5269 E: smartfelttoys@gmail.com smartfelttoys.com

Smart Gear Toys

82 Norwood Ave 2nd Fl Deal, NJ 07723 732-663-0000 E: info@smartgeartoys.com smartgeartoys.com

Smartlab Toys

11120 NE 33rd Pl Ste 101 Bellevue, WA 98004 425-629-6151 Fax: 866-755-1086 smartlabtoys.com

SmartNoggin Toys Inc PO Box 244 Noblesville, IN 46061 574-612-5292 smartnoggintoys.com

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Smart Play

Speed Stacks Inc

Spray ‘Em Away

Smart Toys & Games

Spicebox

Spy Alley Partners

920 Snowberry Trl Alpharetta, GA 30005 888-946-4364 Fax: 678-668-7353 smartplay.us 655 3rd St San Francisco, CA 94107 415-931-5600 ext 114 Fax: 415-931-5250 smarttoysandgames.com

11 Inverness Way S Englewood, CO 80112 303-663-8083 Fax: 303-663-8085 speedstacks.com

12171 Horseshoe Way S Richmond, BC V7A 4V4 Canada 604-272-2620 ext 286 spiceboxbooks.com

Smoobee No Cry Hairbrush

PO Box 30784 Palm Beach Gardens, FL 33420 561-626-5775 Fax: 407-674-3176 smoobee.com

Snapo

Snaptoys

6555 Powerline Rd Ste 113 Fort Lauderdale, FL 33309 954-938-5038 ext 101 snaptoys.com

Soapsox

100 N Granada Ave Alhambra, CA 91801 855-762-7769 ext 704 Fax: 855-762-7769 soapsoxkids.com

SongsWithMyName Services Ltd 1685 H St Ste 222 Blaine, WA 98230 USA 888-676-0182 songswithmyname.com

Sophia’s

30 Three Tun Rd Unit 5 Malvern, PA 19355 610-647-2118 Fax: 610-647-7828 E: info@shopsophias.com shopsophias.com

Sound of Fun

1331 Brickell Bay Dr Ste 1809 Miami, FL 33131 917-514-7007 Fax: 253-830-0520 soundoffun.com

Squirrel King Enterprises Spielwarenmesse International Toy Fair Muenchener Str. 330 90471 Nuremberg, Germany 201-652-7070 Fax: 201-652-3898 E: info@spielwarenmesse.de spielwarenmesse.de/

Spielwarenmesse, the leading international fair for toys, hobbies and leisure, is organized by the German fair and marketing service provider Spielwarenmesse eG. The B2B trade fair in Nuremberg creates a comprehensive communication and ordering platform for more than 2,800 manufacturers from over 60 countries. The presentation of new products and the extensive industry overview provides a valuable pool of information for some 71,000 buyers and toy retailers from 125 nations.

See ad on page 11

Spikeball Inc

PO Box 3784 Chicago, IL 60654 312-488-1779 Fax: 312-489-8162 E: wholesale.support@spikeball.com spikeball.com

Spin Fly Toys

20 Ebony St Imperial Beach, CA 91932 858-539-5599

Spin Master Inc

5880 W Jefferson Blvd Los Angeles, CA 90016 310-826-4914 ext 8840

Splash Party Inc

Southern Hobby Supply 211 Ellery Ct Nashville, TN 37214 1-800-473-2804 southernhobby.com

Southern Hobby Supply is a wholesale distributor of Sport Collectibles, Sports Memorabilia, Collectible Card Games, Board Games, Toys, Collector Supplies and much more. We represent over 100 top selling game/ toy brands including: Hasbro, USAopoly, Pokemon, Funko, North Star Games, Haba.

See ad on page 7

9177 Yucca Ln N Maple Grove, MN 55369 612-799-5761 Fax: 763-420-5032 E: info@spyalley.com spyalley.com

13731 Oak Crest Dr Cerritos, CA 90703 562-706-6700 splashparty.com

Spooner Inc.

1804-A Cleveland Ave National City, CA 91950 888-887-6996 Fax: 619-434-6779 E: info@spoonerboards.com spoonerboards.com

Spots and Ladybugs

45 Hilltop Drive Trumbull, CT 06611 203-378-8232 Fax: 203-378-8232 E: sales@spotsandladybugs.com spotsandladybugs.com

817 11th St Apt 8 Santa Monica, CA 90403 310-980-1115 squirrelking.org

Squishable.com Inc. 150 W 28th St New York, NY 10001 646-462-3964 E: charles@squishable.com squishable.com

Staedtler-Mars Limited

850 Matheson Blvd West Unit 4 Mississauga, ON L5V 0B4 Canada 800-776-5544 Fax: 800-675-8249 E: info@staedtler.ca staedtler.us

Star From Afar 138 Megan Ct Alamo, CA 94507 925-915-0715 Fax: 925-362-0216 starfromafar.com

Start Something

4106 Northhampton Dr Norman, OK 73072 405-202-0090

Stephen Joseph Gifts 4302 Ironton Ave Lubbock, TX 79407 800-725-4807 Fax: 877-828-0380 stephenjosephgifts.com

Sticky Bellies

24755 Nepavine Dr Novi, MI 48374 248-515-9314 Fax: 248-493-5993 stickybellies.com

Storymatic Studios

PO Box 2504 Brattleboro, VT 05303 802-451-0050 E: sales@thestorymatic.com thestorymatic.com

Storytime Toys

PO Box 1473 Concord, MA 01742 617-233-9647 E: kara@storytimetoys.com storytimetoys.com

Strider Sports International Inc 2221 N Plaza Dr Rapid City, SD 57702 605-342-0266 Fax: 605-342-0619 striderbikes.com

Sugar Lulu

49 Richmondville Ave, Suite 116 Wesport, CT 06880 203-309-0110 Fax: 203-842-2198 E: Orders@SugarLulu.com sugarlulu.com

Teamson Design Corp 668 Pine Aire Rd Bay Shore, NY 11706 631-274-3355 Fax: 631-274-3353 E: rachel@teamson.com teamson.com

Super Impulse

10 Canal St Ste 330, Canal Works Bristol, PA 19007 267-878-0466 Fax: 267-878-0465 E: susan@superimpulse.com superimpulse.com

Swanson Christian Products

1200 Park Ave Murfreesboro, TN 37129 615-896-4114 Fax: 866-431-1313 E: johnm@swansoninc.com swansoninc.com

Sweetlocks

5350 Dtc Pkwy Ste 101 Greenwood Village, CO 80111 303-756-1604 sweetlocks.com

Sweets Kendamas

2920 Talmage Ave SE Suite 150 Minneapolis, MN 55414 952-322-7075 E: gabe@sweetskendamas.com sweetskendamas.com

T Tactic Games USA

TEDCO Toys

498 S Washington St Hagerstown, IN 47346 800-654-6357 Fax: 765-489-5752 E: sales@tedcotoys.com tedcosciencetoys.com

Since 1983, TEDCO Toys has been a leading manufacturer of quality, USA-made toys including The Original Gyroscope, Pet Tornado, Light Crystal prisms and Blocks and Marbles. Additional products include Explorer-U S.T.E.A.M. interactive products and a full line of science, educational, Hoberman, 4D vision and novelty products.

See ad on page 49

Teen Entrepreneur BootCamp 145 Nassau St New York, NY 10038 917-880-2182

Tegu

579 Wedgewood Drive Avon Lake, OH 44012 216-288-0087 E: jay.knox@tactic.net tactic.net

5 Tokeneke Rd 2nd Fl Darien, CT 06820 203-803-1908 tegu.com

TagsMania

2 Broad St Westport, CT 06880 203-226-6493 Fax: 203-226-8082 tenzi.com

PO Box 38 Greens Farms, CT 06838 203-635-2313 E: info@tagsmania.com tagsmania.com

TAG the Art Game

235 Harrison Ave Jersey City, NJ 07304 201-938-0686 Fax: 201-938-0686 E: mollie@TAGtheArtGame.com TAGtheArtGame.com

Talicor / Aristoplay 901 Lincoln Pkwy Plainwell, MI 49080 269-685-2345 Fax: 269-685-6789 E: orders@talicor.com talicor.com

Tangle Creations

385 Oyster Point Blvd Ste 8B South San Francisco, CA 94080 650-616-7900 Fax: 650-616-7903 E: info@tangletoys.com tanglecreations.com

TDC Games Inc 1035 N Hilltop Dr Tasca, IL 60143 630-860-2500 Fax: 630-860-9977 tdcgames.com

Tenzi

Thames & Kosmos 301 Friendship St Providence, RI 02903 401-459-6787 Fax: 401-459-6775 thamesandkosmos.com

ThinkFun Inc.

1321 Cameron St Alexandria, VA 22314 703-549-4999 Fax: 703-549-6210 E: retailorders@thinkfun.com thinkfun.com

Alphabetical Directory by Company

PO Box 911039 San Diego, CA 92191 855-476-2767 snapo.com

3370 N Hayden Rd Ste 123 PMB 792 Scottsdale, AZ 85251 480-220-3300 sprayemaway.com

ThoughtFull Toys Inc 303 Potrero St Ste 29-101 Santa Cruz, CA 95060 831-421-2363 Fax: 831-532-4520 modarri.com

Thumler’s Tumbler

PO Box 585 Auburn, WA 98071 800-225-1017 E: sales@thumlerstumbler.com thumlerstumbler.com

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Tiggly

222 Broadway 19th Fl New York, NY 10038 844-484-4459 Fax: 844-484-4459 tiggly.com

Tiki Toss

625 E Haley St Suite A Santa Barbara, CA 93103 800-409-7098 Fax: 800-409-7098 E: kyle@mellowmilitia.com playtikitoss.com

Mellow Militia

625 E Haley St Ste A Santa Barbara, CA 93103 407-429-8559 Fax: 800-409-7098 E: ashley@mellowmilitia.com playtikitoss.com

Alphabetical Directory by Company

Time Timer

7707 Camargo Rd Cincinnati, OH 45243 877-771-8463 Fax: 513-561-4699 timetimer.com

Tinybeans

54 W 40th St New York, NY 10018 888-584-6987 tinybeans.com

TOMY

2021 9th St SE Dyersville, IA 52040 563-875-5857 tomy.com

Toner Plastics

35 Industrial Dr East Longmeadow, MA 01028 413-525-2369 E: rb@tonerplastics.com tonerplastics.com

Tonni-co

235 Harrison Ave Jersey City, NJ 07304 201-938-0686 Fax: 201-938-0686 tagtheartgame.com

Toobalink

189 Schermerhorn St 18E Brooklyn, NY 11201 917-573-0304 E: will@toobalink.com toobalink.com

Total Biz Fulfillment

1 Corporate Drive Grantsville, MD 21536 800-554-1447 Fax: 301-895-5029 E: mdavis@totalbizfulfillment.com totalbizfulfillment.com

Tot Talk Inc

1748 Monticello Rd San Mateo, CA 94402 650-814-9213 Fax: 800-380-3913 tottalk.com

Toy Collection - CSI Inc 2751 Enterprise Rd #202 Orange City, FL 32763 866-237-0189 E: info@toycollection.com toycollectionretailer.com

Trussart Designs

Toy Association

1115 Broadway Ste 400 New York, NY 10010 212-675-1141 E: info@toyassociation.org toyassociation.org

Toy Fair in New York is for you!

Retailers, brand owners, entertainment executives, inventors, manufacturers’ representatives…if toys, youth products, and children’s entertainment are your business, then Toy Fair is your show!

Registered buyers can even start their shopping early with ShopToys365.com. Special negotiated hotel rates are available exclusively for Toy Fair participants through the show’s ONLY official housing agent, onPeak. Visit toyfairny.com.

See ad on page 45

Toyish Labs Inc

250 South 2nd St Apt 4A Brooklyn, NY 11211 347-567-3671 toyishlabs.com

Toylinks Inc

1252 47st Brooklyn, NY 11219 718-972-7127 E: info@toylinksinc.com toylinksinc.com

TMI Toymarketing Intl Inc

16959 Bernardo Center Dr, Ste 105 San Diego, CA 92128 858-487-8641 Fax: 858-451-8644 E: TMIGymnic@sbcglobal.net tmigymnic.com

Toysmith

3101 West Valley Hwy E Sumner, WA 98390 253-863-0886 Fax: 253-863-0896 E: sales@toysmith.com toysmith.com

Toy Vey Toys

1420 Locust St #10F Philadelphia, PA 19102 267-847-9018 E: eli@ToyVeyToys.com ToyVeyToys.com

TradeSkool

PO Box 361 Woodacre, CA 94973 415-779-6631 Fax: 888-468-8192 trussartdesigns.com

TS Shure

954 W Washington Blvd Ste 515 Chicago, IL 60607 773-227-1001 Fax: 773-227-1233 tsshure.com

Tubby Table Toys Inc 6797 Oak Forest Dr Oak Park, CA 91377 818-602-7728 Fax: 866-645-1992 E: julie@tubbytabletoys.com tubbytabletoys.com

Tucker-Jones House 1 Enterprise Dr E Setauket, NY 11733 631-642-9092 E: info@tavernpuzzle.com tavernpuzzle.com

Tucker Toys

2000 Waterview Dr Ste 101 Hamilton Twp, NJ 08691 609-438-9800 Fax: 609-438-9233 E: jessicaa@tuckertoys.com tuckertoys.com

Tudor Games

2459 215th Ave SE Sammamish, WA 98075 800-914-8836 E: sales@tudorgames.com

TWC of America

W8406 South County Road A Adell, WI 53001 920-994-4195 E: info@twcoa.com twcoa.com

Twistie Tips

23815 230th Pl SE Maple Valley, WA 98038 206-450-5927 twistietips.com

Twist on Games dba Twizmo Games 4040 Wembley Forest Way Atlanta, GA 30340 404-885-1600 Fax: 301-895-5029 twizmogames.com

Two Bros Bows

PO 881067 San Diego, CA 92168 619-339-5003 Fax: 619-447-3802 tradeskool.com

18627 Northline Dr Ste G Cornelius, NC 28031 704-237-4066 Fax: 704-237-4066 E: twobrosbows@gmail.com twobrosbows.com

Tree Hopper Toys

Tynies Inc

2521 Pan Am Blvd Elk Grove Village, IL 60007 866-781-9625 E: fun@treehoppertoys.com treehoppertoys.com

Tru Square Metal Products

640 First St SW Auburn, WA 98001 800-225-1017 Fax: 253-833-2349 E: t-tumbler@qwestoffice.net thumlerstumbler.com

1181 Nicole Ct Glendora, CA 91740 909-592-4515 Fax: 909-592-8366 tynies.com

U uKloo Kids Inc

10 Glenmount Park Rd Toronto, ON M4E 2M9 Canada 416-407-2562 E: sayhello@ukloo.com ukloo.com

Uncle Goose

1048 Ken O Sha Industrial Park Dr SE Grand Rapids, MI 49508 616-248-4453 Fax: 616-248-4723 unclegoose.com

Velcro USA Inc

95 Sundial Ave Manchester, NH 03103 603-695-4434

VellemanStore

7354 Tower St Fort Worth, TX 76118 817-284-7785 E: info@vellemanstore.com vellemanstore.com

Vici Enterprises Inc 235 E 40th St Ste 39C New York, NY 10016 212-972-2975 vici-enterprises.com

Uncle Milton Industries Inc

Vicki Lewis Originals - Flipzles

Unitech Toys

W

29209 Canwood St Ste 120 Agoura Hills, CA 91301 818-707-0800 Fax: 818-707-0878 unclemilton.com PO Box 4745 Foster City, CA 94404 650-488-7667 Fax: 650-475-5604 unitechtoys.com

Universal Specialties 919 Cedar St Cedar Hill, TX 75104 972-291-0383 Fax: 972-291-3730 universalspecialties.biz

University Games

2030 Harrison St San Francisco, CA 94104 415-503-1600 Fax: 415-503-0085 E: craigh@ugames.com universitygames.com

Unleash Your Mind Products 16304 Rock lake Dr Odessa, FL 33556 312-513-4796 lollipop-seeds.com

Upper Deck

2251 Rutherford Rd Carlsbad, CA 92008 760-929-3500 upperdeckstore.com

USAopoly

5607 Palmer Way Carlsbad, CA 92010 760-431-5910 E: sales@usaopoly.com usaopoly.com

US Game Systems Inc 179 Ludlow St Stamford, CT 06902 203-353-8400 Fax: 203-353-8431 usgamesinc.com

V Valtech Magna-Tiles 1424 Sherman Road Romeoville, IL 60446 708-246-7209 Fax: 708-246-4548 E: info@magnatiles.com magnatiles.com

3500 NE Etna Rd Woodland, WA 98674 360-225-4632 Fax: 425-516-7416 flipzles.com

WABA Fun

1801 Broadway Ste 1320 Denver, CO 80202 303-410-7172 E: eric@wabafun.com wabafun.com

Waboba

3081 Holcomb Bridge Rd Suite C2 Norcross, GA 30071 470-545-4232 E: orders@waboba.com waboba.com

Wacky Links

248 West 35th St Ste 605 New York, NY 10001 (646)598-8210 E: sales@wackylinks.com wackylinks.com

Wacky Links is an awardwinning DIY kit made of soft colorful tubes that connect to pronged charms to create bracelets, necklaces, backpack charms and more!

Ultra-light, parents can bring Wacky Links™ to restaurants, doctor appointments, or vacation getaways. Wacky Links™ can be used, taken apart, and put back together for hours of creative play.

Build, wear, share!

See ad on page 46 See our product on page 41

WAFF World Gifts Inc. 5139 Decarie Blvd Ste 205 Montreal, QC H3W 3C2 Canada 514-906-0045 E: press@ilovewaff.com ilovewaff.com

Waliki Toys

20533 Biscayne Blvd Ste 161 Miami, FL 33180 305-517-7708 E: help@hopballs.com HopBalls.com

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Water Sports

501 Airport Rd Ste A2 North Aurora, IL 60542 630-552-9915 / 800-283-1683 Fax: 630-556-5959 E: debbie@streammachine.com streammachine.com

The Wee Believers Toy Company

11650 Lantern Rd Ste 208 Fishers, IN 46038 877-933-2587 E: customersupport@ weebelievers.com weebelievers.com

We R FUN Inc

35696 Moraine Dr Cushing, MN 56443 320-630-1571 Fax: 320-594-7003 E: orders@werfun.com werfun.com

Po Box 5521 Coralville, IA 52241 866-657-3450

3350 Town Point Dr Ste 200 Kennesaw, GA 30144 678-520-5903 Fax: 770-590-0503 whiffersniffers.com

75 Sylvan St Ste C-104 Danvers, MA 01923 978-777-7464 Fax: 978-739-4847 E: wmoves@winning-moves.com winning-moves.com

Whisbear

Wonder Forge

32 Zielona Warsaw, Poland 02-913-1431 E: aleksandra@whisbear.com whisbear.com

915 E Pine St Ste 400 Seattle, WA 98122 206-686-9686 wonderforge.com

Whole Wide World Toys Inc

Wonder Workshop

140 S Hills Dr Hershey, PA 17033 717-756-5705 Fax: 717-533-2274 E: ljbarta@wholewide worldtoys.com wholewideworldtoys.com

WhomBatz

5992 N Nodding Ave Palmer, AK 99645 907-841-8029 E: info@whombatz.com whombatz.com

Wicked Cool Toys Western Toy and Hobby Representatives Association c/o WTHRA - Carrie Scanlan PO Box 14874 Long Beach, CA 90853 833-TOYFEST Fax: 909-697-2014 E: toyshow@wthra.com toyfestwest.com

Founded in 1961, WTHRA is a non-profit organization recognized for producing and promoting the annual “Western States Toy & Hobby Show,” now known as TOYFEST WEST. Our trade show is both the second-oldest and second-largest trade show of its kind in the United States. The show offers buyers from the specialty toy and hobby industry an opportunity to review products from hundreds of vendors in a professional, relaxed and friendly environment. Join us at the South Point Hotel, Casino & Spa in Las Vegas as the vibrant site for TOYFEST WEST “The Buyers’ Playground” March 11-13, 2018 (Sun-Tues).

See ad on page 47

Westminster Inc

159 Armour Dr Atlanta, GA 30324 800-241-8697 Fax: 888-228-2082 E: marktibor@westminsterinc.com westminsterinc.com

Whappet

2124 Stuart Ave Richmond, VA 23220 804-334-7066

Winning Moves Games USA

10 Canal St Ste 327 Bristol PA 19007 267-536-9186 wickedcooltoys.com

Wiggles 3D Incorporated

1124 Gainsborough Rd Suite 9 London, ON N6H 5N1 Canada 519-439-0440 E: info@wiggles3d.com wiggles3d.com

1500 Fashion Island Blvd #200 San Mateo, California 94404 415-404-0805 E: jessica@makewonder.com makewonder.com

Wood Expressions Inc - WE Games 4444 E Gardena Blvd Bldg A Gardena, CA 90248 310-329-9143 Fax: 310-327-7772 woodexpressions.com

11034 N 23rd Dr Ste 103 Phoenix, AZ 85029 800-869-4554 Fax: 602-870-9877 wikkistix.com

PO Box 98 Linn Creek, MO 65052 573-346-5555 Fax: 573-346-3768 scenearama.com

We’re dedicated to providing easy-to-use materials for creating school projects, dioramas, displays, and arts & crafts.

See ad on page 51

167 Dubois Rd Shokan, NY 12481 800-422-4463 E: mark.darwak@chimes.com WoodstockChimes.com

Wooky Entertainment 600 Reisterstown Rd Ste 308 Pikesville, MD 21208 800-455-2782 Fax: 443-276-5850

Unique educational toys! The twistable, stickable, buildable, playable one-of-a-kind creatables! No glue, no stains.

Made in the USA! See ad on page 44

Woolbuddy

Wild Republic

19566 Augusta Ave NE Suquamish, WA 98392 888-966-5738 Fax: 360-930-0942 E: info@woolpets.com woolpets.com

1955 Midway Drive Twinsburg, OH 44087 800-800-9678 E: humans@wildrepublic.com wildrepublic.com

William Mark Corporation

112 Harvard Ave #229 Claremont, CA 91711 909-608-7340 E: mforti@wmctoys.com radicalflyingtoys.com

Wingo

333 Bush St Ste 4101 San Francisco, CA 94104 415-393-8090

225 Varick St New York, NY 10014 212-614-7737 Fax: 800-344-3482 workman.com

Worx Toys

401 Alden Rd Suite 2 Markham, ON L3R 3L4 Canada 888-967-9869 E: info@worxtoys.com worxtoys.com

Wrebbit Puzzles Inc

8047 Jarry St E Montreal, QC H1J 1H6 Canada 514-787-8842 Fax: 514-354-3717 wrebbit3d.com

WW Pedestals

401 Washington Blvd Unit 10 Mundelein, IL 60060 847-566-6979 E: wpilimon@gmail.com ww-pedestals.com

X Xonex

Woodland

Woodstock Music Collection

Wikki Stix Co Omnicor Inc

Workman Publishing

35 Mitchell Blvd Ste 7 San Rafael, CA 94903 415-307-1932 woolbuddy.com

Woolpets

WordTeasers

648 19th St Manhattan Beach, CA 90266 888-967-3877 Fax: 323-417-4887 wordteasers.com

26055 Emery Rd Ste A Cleveland, OH 44128 216-595-1100 ext 126 Fax: 216-595-1101 xonexpens.com

Y Y’all Ball

795 Susquehanna Ave Franklin Lakes, NJ 07417 888-998-8877 Fax: 888-998-8877 yallballfun.com

Yasutomo Art Supply & Origami 1805 Rollins Rd Burlingame, CA 94010 650-737-8888 Fax: 650-737-8877 yasutomo.com

Yellow Scope

919 NE 19th Ave Ste 140 Portland, OR 97212 503-780-4881 E: marcie@yellow-scope.com yellow-scope.com

Yoee Baby

637 S Broadway Unit B-111 Boulder, CO 80305 800-887-7902 E: info@yoeebaby.com yoeebaby.com

Yomega Corp.

1950 Fall River Ave Seekonk, MA 02771 800-338-8796 E: sales@yomega.com yomega.com

Yottoy Productions Inc 226 E 54th St 9th Fl New York, NY 10022 212-594-2202 Fax: 212-594-1433 yottoy.com

The Young Scientists Club

PO Box 634 Jamestown, RI 02835 401-423-2841 Fax: 425-930-4259 theyoungscientistsclub.com

Yoxo

1045 Westgate Dr Ste 50 St Paul, MN 55114 651-964-1030 Fax: 651-964-1040 yoxo.com

YoYoFactory

155 E Chilton Dr Chandler, AZ 85225 480-753-3444 Fax: 480-753-3331 yoyofactory.com

Z Zazzy Pals

2050 Woods River Ln Duluth, GA 30097 404-918-3313 zazzypals.com

Amrapur Overseas Inc - Zeenie Dollz 1560 E 6th St Ste 101 Corona, CA 92879 714-898-8808 E: tyler@zeeniedollz.com zeeniedollz.com

Zither Heaven

1645 Lyell Ave Ste 170 Rochester, NY 14606 585-697-5681 zitherheaven.com

Zoku

720 Monroe St Ste C308 Hoboken, NJ 07030 201-604-1253 Fax: 201-604-1251 E: sales@zokuhome.com zokuhome.com

ZoLi

858 Stanton Rd Burlingame, CA 94010 650-558-1115 E: hello@zoli-inc.com zoli-inc.com

Zometool Inc

1040 Boston Ave Longmont, CO 80501 720-442-8616 E: info@zometool.com zometool.com

Alphabetical Directory by Company

Westco Educational Products

Whiffer Sniffers, a Division of Bearington Collection

Zoofy International 819 Shotgun Rd Sunrise, FL 33326 954-903-1422 Fax: 954-635-6561 E: sales@zoofies.com zoofies.com

Zwirl Sports Inc

PO Box 1562 Pleasanton, CA 94566 415-518-6349 zwirlsports.com

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Products by Category Page 34

Page 34-36

Page 34

Doll, Puppets & Plush

Art & Craft Products Books

Page 36

ART & CRAFT PRODUCTS

Products by Category

Art & Craft Kits

Page 36

Classic Toys

Always Been Creative Inc the blankZ Ann Williams ArtiSands Becker Associates LLC Beka Inc. Cassidy Labs Creative Education of Canada Decker Sisters DIY Screen Printing Supplies Do-A-Dot Art! Div of Triquest Inc Dreamland Fairy ECR4Kids eeBoo Fashion Angels Fun2Market Games Workshop Gelli Arts LLC GeoCentral Glitter Toos Green Toys Hape Hotaling Imports Inc Iko LLC Imagination Brands LLC innovativeKids Jacquard Products / Rupert, Gibbon & Spider Inc. Jewish Educational Toys Kangaroo Manufacturing Kids Go Co - makers of ZoomKIT Kids Preferred LLC Kiss Naturals Lee Publications of KY License-2-Play Magnote Maple Landmark Woodcraft MasterPieces Inc. Megafun USA MindWare/MW Wholesale......55 Neat-Oh! International North Pole Kids’ Club OOZ & OZ Orb Paper Punk Part Time Renegade LLC Pathfinders Design & Technology Perry Teri Toys LLC P’Kolino PlaSmart Inc. PlayMonster........................ 2 Play Visions Inc Pomegranate Communications Reeves International Rite Lite Roy Toy Manufacturing Sassafras Enterprises Inc Schylling Toys Sentosphere USA.................50 Skullduggery Spots and Ladybugs LLC Sugar Lulu Swanson Christian Products TAG the Art Game TEDCO Toys........................49 Toner Plastics Toysmith Tree Hopper Toys University Games WAFF World Gifts Inc. The Wee Believers Toy Company Wikki Stix Co - Omnicor Inc.....44 Woolpets Yellow Scope Zoku Zoofy International

Page 36-37

Dress-up

Page 36

Games

Furniture & Decor

Bead Craft

Adora Sugar Lulu Toner Plastics Toysmith

Body Art

Glitter Toos Jacquard Products / Rupert, Gibbon & Spider Inc. Sugar Lulu Toysmith The Wee Believers Toy Company Worx Toys

Clay & Dough

American Educational Products Green Toys Hotaling Imports Inc Kangaroo Manufacturing Kids Preferred LLC Schylling Toys Staedtler-Mars Limited Toysmith University Games WABA Fun LLC

Coloring Books

Always Been Creative Inc the blankZ American Educational Products Becker Associates LLC Do-A-Dot Art! Div of Triquest Inc EQtainment Fashion Angels innovativeKids Jewish Educational Toys Kids Go Co - makers of ZoomKIT Lee Publications of KY Monkeying Around................28 MindWare/MW Wholesale......55 OOZ & OZ Paper Punk PlayAbility Toys Re-marks Inc Schylling Toys The Wee Believers Toy Company

Crayons

Crayon Rocks Green Toys Imagination Brands LLC Kids Go Co - makers of ZoomKIT Leading Edge Novelty Inc. Toysmith

Finger Paints

American Educational Products Endless Possibilites Inc. Boinks & Fidgets Hotaling Imports Inc

Jewelry Craft

Adora Ann Williams Neat-Oh! International Paper Punk Toner Plastics Toysmith

Paint Brushes

American Educational Products Cre8tive Minds Endless Possibilites Inc. Boinks & Fidgets Games Workshop Hape Hotaling Imports Inc Jewish Educational Toys

Page 37

Infant Products

Page 37-38 Outdoor & Active Toys

Page 38

Retail Support Services

Page 38

Science & Nature Toys

Page 38 Puzzles

Sand Art

ArtiSands Hotaling Imports Inc Jewish Educational Toys Play Visions Inc Sentosphere USA.................50 Toysmith WABA Fun LLC

Stickers

Always Been Creative Inc the blankZ BrickStix LLC Glitter Toos Hotaling Imports Inc InRoad Toys Jewish Educational Toys Lee Publications of KY MindWare/MW Wholesale......55 Paper Punk Pomegranate Communications Rite Lite Santoki LLC Schylling Toys Sugar Lulu Worx Toys

BOOKS Big Books

innovativeKids

Dot-to-Dot

Monkeying Around................28 Toylinks Inc

Picture Books

Boo2yoo Inc EDC Publishing / Usborne.......39 EQtainment Extend a Holiday HABA USA He’s All Boy IAmElemental innovativeKids Jewish Educational Toys Kids Preferred LLC Money Savvy Generation Pomegranate Communications Sago Sago Toys Inc

IAmElemental Just Think Toys Meadow View Imports Mindtwister USA Perry Teri Toys LLC PlanToys Inc Reeves International Safari Ltd Schylling Toys Super Impulse Toysmith Tucker Toys Tudor Games Zoofy International

Animal Figures

Adora Cre8tive Minds EQtainment Geoworld USA Gollnest & Kiesel KG HABA USA Harper Toy Hotaling Imports Inc innovativeKids Kids Dinosaur of the Month Club Leading Edge Novelty Inc. Money Savvy Generation Paper Punk Play Visions Inc Reeves International Safari Ltd Schylling Toys The Lazy Dog & Co................ 6 Total Biz Fulfillment Toysmith Wild Republic

Bags / Backpacks Aeromax Inc. Bixbee Sugar Lulu Zoofy International

Bath Toys

Becker Associates LLC Boo2yoo Inc Elf Fun with Pop-In-Kins Elf Magic LLC EQtainment Green Kids Club Inc Green Toys innovativeKids Just Three Chicks LLC Kids Preferred LLC Money Savvy Generation North Pole Kids’ Club Pomegranate Communications The Queen’s Treasures Rich Frog Industries Sago Sago Toys Inc Toy Vey Toys Whole Wide World Toys Inc

Adora Becker Associates LLC CaaOcho Dreams USA Inc Edushape LTD Fat Brain Toy Co...................56 Green Toys HABA USA Hape Infant Notions innovativeKids Just Think Toys Kids Preferred LLC Kobal Sales & Marketing Ltd Neat-Oh! International The Original Toy Company PlanToys Inc Play Visions Inc Rich Frog Industries Sassafras Enterprises Inc Schylling Toys Total Biz Fulfillment Toysmith Tubby Table Toys Inc Wild Republic Zoofy International

CLASSIC TOYS

Blocks & Bricks

Storybooks

Action Figures

4 LeafToys Breaking Games LLC Fun2Market Geoworld USA Hotaling Imports Inc

American Educational Products Becker Associates LLC Beka Inc. Brackitz BrickStix LLC BRMB Inc - Brictek Build & Imagine

California Creations Cre8tive Minds Creative Toy Company Crocodile Creek ECR4Kids Edushape LTD Fat Brain Toy Co...................56 Gollnest & Kiesel KG Green Toys Hape Hubelino GmbH IKOS LLC...........................24 innovativeKids Jack Rabbit Creations, Inc. Just Think Toys Kids Preferred LLC Maple Landmark Woodcraft Maxim Enterprise Inc Miniland Educational MindWare/MW Wholesale......55 The Original Toy Company Paper Punk People Toy Company PicassoTiles PlanToys Inc PlayMonster........................ 2 Red Hen LLC Roy Toy Manufacturing Rubbabu LLC Schylling Toys Smart Gear Toys TEDCO Toys........................49 The Lazy Dog & Co................ 6 Toylinks Inc Toysmith Tree Hopper Toys WABA Fun LLC Waliki Toys Zoofy International

Collectibles

BigMouth Inc Breaking Games LLC Games Workshop Leading Edge Novelty Inc. License-2-Play PlayMonster........................ 2 Playroom Entertainment Reeves International Snaptoys LLC Sweets Kendamas The Lazy Dog & Co................ 6 Toysmith USAopoly Worx Toys Zoofy International

Construction Sets

Atlantis Toy and Hobby Inc Becker Associates LLC Beka Inc. Boneyard Pets Brackitz Build & Imagine California Creations Carrera of America Inc Fashion Angels Fat Brain Toy Co...................56 Fun2Market Hansen Co Hape The Happy Kid Company Harper Toy HQ Kites & Designs USA Hubelino GmbH Iko LLC InRoad Toys Itsphun LLC Just Think Toys Kardtects Building Cards

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edplay advertisers in bold with ad page number

Doctor Kits

Green Toys Hape Hotaling Imports Inc KETTLER International Inc. PlanToys Inc Schylling Toys Smart Gear Toys Sophia’s Toysmith

Eco-Friendly Toys

Beka Inc. Boneyard Pets Finger Puppets Inc. GameParts.........................23 Green Toys Hape Harper Toy IKOS LLC...........................24 Luke’s Toy Factory................26 Mad Cave Bird Games Magical Microbes MasterPieces Inc. Paper Punk Pathfinders Design & Technology People Toy Company Red Hen LLC Rich Frog Industries Rubbabu LLC Toobalink TMI Toymarketing Intl Inc Toysmith The Wee Believers Toy Company Worx Toys

Farm Toys

Adora Finger Puppets Inc. Fun2Market Green Toys HABA USA HANSA CREATIONS North America Jack Rabbit Creations, Inc. Maple Landmark Woodcraft Maxim Enterprise Inc Meadow View Imports PlanToys Inc Reeves International Roy Toy Manufacturing

Schylling Toys Toysmith TWC of America We R FUN Inc

Holiday / Seasonal

Beka Inc. BigMouth Inc Elf Fun with Pop-In-Kins Finger Puppets Inc. GameParts.........................23 Just Three Chicks LLC Kangaroo Manufacturing Magical Microbes MasterPieces Inc. MindWare/MW Wholesale......55 North Pole Kids’ Club Paper Punk PlayMonster........................ 2 Reeves International Rite Lite Silly String Products Toylinks Inc Toysmith Toy Vey Toys WAFF World Gifts Inc.

Licensed Products

BigMouth Inc Green Toys Hape KETTLER International Inc. License-2-Play MasterPieces Inc. Neat-Oh! International Paper Punk PlaSmart Inc. PlayMonster........................ 2 Playroom Entertainment Santoki LLC Saturnian 1 Inc. Snaptoys LLC Sophia’s Toysmith Zoofy International

Made in the USA

American Educational Products Beestretchy Inc. Beka Inc. Boneyard Pets Creative Educational Strategies & Services Do-A-Dot Art! Div of Triquest Inc Endless Possibilites Inc. Boinks & Fidgets Enlivenze LLC Fat Brain Toy Co...................56 GameParts.........................23 Gelli Arts LLC Green Toys Hape Harper Toy IKOS LLC...........................24 Jacquard Products / Rupert, Gibbon & Spider Inc. Lee Publications of KY Looney Labs.......................48 Luke’s Toy Factory................26 Magical Microbes Magnum Enterprises LLC Mason Corporation...............15 MasterPieces Inc. Perry Teri Toys LLC Playroom Entertainment Red Hen LLC Rich Frog Industries Silly String Products Sweets Kendamas TEDCO Toys........................49 Toobalink Toysmith Tru Square Metal Products Tucker-Jones House Inc. TWC of America The Wee Believers Toy Company

Magic Tricks

Burnham Associates Inc.........19 Cassidy Labs Fun in Motion Toys................ 6 GameParts.........................23 Hansen Co Schylling Toys Total Biz Fulfillment Toysmith William Mark Corporation

Maps / Globes / Charts

American Educational Products MasterPieces Inc. Round World Products Inc TEDCO Toys........................49

Marbles

GeoCentral Hape Hubelino GmbH Kobal Sales & Marketing Ltd Megafun USA MindWare/MW Wholesale......55 PlanToys Inc Schylling Toys TEDCO Toys........................49 Toysmith

Miniatures

Adora Mindtwister USA Reeves International The Lazy Dog & Co................ 6 Tudor Games Woodland..........................51

Musical Instruments

Hape Kala Brand Music Co. Kids Preferred LLC Maxim Enterprise Inc MukikiM Toys The Original Toy Company Sassafras Enterprises Inc Schoenhut Piano Company Schylling Toys Swanson Christian Products Toysmith Woodstock Music Collection

Musical Toys

BigMouth Inc Cloud B Edushape LTD HABA USA Hape Infant Notions Jack Rabbit Creations, Inc. Kids Preferred LLC Loog Guitars MukikiM Toys The Original Toy Company People Toy Company PlanToys Inc PlayMonster........................ 2 Sassafras Enterprises Inc Schoenhut Piano Company Schylling Toys Smart Gear Toys Toysmith Toy Vey Toys Tucker Toys The Wee Believers Toy Company Woodstock Music Collection

Play Money

GameParts.........................23 Hape Learning Advantage Inc. Miniland Educational Money Savvy Generation Schylling Toys Toysmith

Play Tools

Fun in Motion Toys................ 6 Funsparks LLC Hape The Happy Kid Company Hotaling Imports Inc KETTLER International Inc. Maxim Enterprise Inc Red Hen LLC

Reeves International Sassafras Enterprises Inc Schylling Toys Smart Gear Toys Toylinks Inc Toysmith The Wee Believers Toy Company

Rubbabu LLC Saturnian 1 Inc. Senseez Pillows Set Enterprises Inc. Sweets Kendamas The Lazy Dog & Co................ 6 TMI Toymarketing Intl Inc Waboba

Remote Control

Stacking Toys

Borgfeldt Canada Ltd Cobra RC Toys HQ Kites & Designs USA Leading Edge Novelty Inc. MukikiM Toys Neat-Oh! International Robotics And Things Inc Skullduggery

Robots

Aeromax Inc. Magformers The Original Toy Company Ozobot............................... 5 Robotics And Things Inc The Lazy Dog & Co................ 6 Toysmith

Role Play

Adora Aeromax Inc. American Educational Products Cre8tive Minds ECR4Kids Green Toys HABA USA Hape Kathe Kruse KETTLER International Inc. Learning Advantage Inc. Mindtwister USA Miniland Educational MindWare/MW Wholesale......55 The Original Toy Company PicassoTiles Reeves International Toysmith Whole Wide World Toys Inc

Sorting Toys

American Educational Products Cassidy Labs Cre8tive Minds Fat Brain Toy Co...................56 GameParts.........................23 Gollnest & Kiesel KG Green Toys HABA USA Hape Infant Notions Jack Rabbit Creations, Inc. Kids Preferred LLC Learning Advantage Inc. Maple Landmark Woodcraft Maxim Enterprise Inc Megafun USA Miniland Educational The Original Toy Company PlanToys Inc PlayMonster........................ 2 Schylling Toys Smart Gear Toys Toysmith Waboba

Special Needs

American Educational Products Beka Inc. Chewigem Creative Educational Strategies & Services Endless Possibilites Inc. Boinks & Fidgets Fat Brain Toy Co...................56 Fun in Motion Toys................ 6 Gelli Arts LLC Leading Edge Novelty Inc. Learning Advantage Inc. Miniland Educational MindWare/MW Wholesale......55 The Original Toy Company Paper Punk People Toy Company Playroom Entertainment

Beka Inc. eeBoo Fat Brain Toy Co...................56 Green Toys HABA USA Hape Hotaling Imports Inc Infant Notions innovativeKids Jack Rabbit Creations, Inc. Jewish Educational Toys Just Think Toys Kids Preferred LLC Kobal Sales & Marketing Ltd License-2-Play MagWorld Toys LLC Maple Landmark Woodcraft Maxim Enterprise Inc Miniland Educational Money Savvy Generation The Original Toy Company People Toy Company PlanToys Inc PlayMonster........................ 2 Roy Toy Manufacturing Schylling Toys Smart Gear Toys Total Biz Fulfillment Toysmith Tree Hopper Toys WABA Fun LLC

Toy Vehicles

American Educational Products Borgfeldt Canada Ltd Cre8tive Minds ECR4Kids Green Toys HABA USA Hape InRoad Toys KETTLER International Inc. Luke’s Toy Factory................26 Magformers Miniland Educational MukikiM Toys The Original Toy Company PlayMonster........................ 2 Rubbabu LLC Toylinks Inc Toysmith

Products by Category

Kids Preferred LLC Kobal Sales & Marketing Ltd Laser Pegs Ventures Learning Advantage Inc. License-2-Play Lionel Trains Magformers Magnote MagWorld Toys LLC Maple Landmark Woodcraft MasterPieces Inc. Maxim Enterprise Inc Miniland Educational MukikiM Toys MindWare/MW Wholesale......55 Nilo Toys The Original Toy Company OWI Inc Paper Punk Pathfinders Design & Technology People Toy Company Perry Teri Toys LLC PicassoTiles PlanToys Inc PlayMonster........................ 2 Play Visions Inc Red Hen LLC Robotics And Things Inc Roy Toy Manufacturing Schylling Toys Smart Gear Toys Spots and Ladybugs LLC Super Impulse The Lazy Dog & Co................ 6 Toobalink Total Biz Fulfillment Toylinks Inc Toysmith Valtech Magna-Tiles WABA Fun LLC Wacky Links.......................46 Zometool Inc Zoofy International

Trains

Bachmann Trains Cre8tive Minds Gollnest & Kiesel KG Green Toys Hape InRoad Toys Lionel Trains Maple Landmark Woodcraft MasterPieces Inc. Maxim Enterprise Inc The Original Toy Company OWI Inc PlanToys Inc Rubbabu LLC Schylling Toys Total Biz Fulfillment Toysmith Wild Republic Zoofy International

Windup Toys

Aeromax Inc. California Creations Hape The Original Toy Company Toysmith

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Products by Category

Wooden Toys

Adora Adventure Parks...................13 Atlantis Toy and Hobby Inc Beka Inc. Brackitz Carrera of America Inc Cre8tive Minds Creative Toy Company ECR4Kids Fair and Green LLC Fat Brain Toy Co...................56 FoxMind Gollnest & Kiesel KG HABA USA Hape Harper Toy Hotaling Imports Inc HQ Kites & Designs USA innovativeKids Jack Rabbit Creations, Inc. Jewish Educational Toys Kids Preferred LLC Kobal Sales & Marketing Ltd Mad Cave Bird Games Magnote Magnum Enterprises LLC Maple Landmark Woodcraft MasterPieces Inc. Maxim Enterprise Inc Meadow View Imports MindWare/MW Wholesale......55 The Original Toy Company Pathfinders Design & Technology P’Kolino PlanToys Inc PlayMonster........................ 2 Red Hen LLC Roy Toy Manufacturing Sassafras Enterprises Inc Schylling Toys Smart Gear Toys Sweets Kendamas Tactic Games USA The Lazy Dog & Co................ 6 Tiki Toss Mellow Militia, LLC Total Biz Fulfillment Toylinks Inc TMI Toymarketing Intl Inc Toysmith Tree Hopper Toys TWC of America Whole Wide World Toys Inc

yo-yos

Hansen Co Hape Jack Rabbit Creations, Inc. Jewish Educational Toys Maple Landmark Woodcraft Megafun USA InScribe - Paparte Prime Time Toys LLC Regal Games LLC Schylling Toys Super Impulse Sweets Kendamas Toysmith Yomega Corp.

DOLL, PUPPETS & PLUSH Doll Accessories

Adora Aurora World Children of America Dolls Inc Creative Education of Canada Elf Magic LLC Fairy Finery, Inc The Fiametta Toy Co Inc GirlznDollz Inc Green Kids Club Inc HABA USA Hape Hotaling Imports Inc Kathe Kruse Lammily Little Adventures LLC Maru and Friends Maxim Enterprise Inc PlanToys Inc

PlayMonster........................ 2 The Queen’s Treasures Schylling Toys Sophia’s Teamson Design Corp Toysmith

Doll Furniture

Cre8tive Minds The Fiametta Toy Co Inc HABA USA Hape Hotaling Imports Inc Maxim Enterprise Inc PlanToys Inc The Queen’s Treasures Sophia’s Spots and Ladybugs LLC Teamson Design Corp Total Biz Fulfillment Toysmith

Dollhouses

Aurora World Beka Inc. Build & Imagine Cre8tive Minds HABA USA Hape Hotaling Imports Inc Maxim Enterprise Inc Neat-Oh! International PlanToys Inc Reutter Porcelain Sago Sago Toys Inc Sophia’s Storytime Toys Total Biz Fulfillment Whole Wide World Toys Inc

Dolls - Collectible

Adora Aurora World Dreams USA Inc The Fiametta Toy Co Inc GirlznDollz Inc Gund Kathe Kruse Lammily Maru and Friends Neat-Oh! International Schylling Toys Sophia’s Super Impulse Total Biz Fulfillment Amrapur Overseas Inc - Zeenie Dollz

Dolls- Play

Adora Aurora World Children of America Dolls Inc Cre8tive Minds Elf Fun with Pop-In-Kins Elf Magic LLC The Fiametta Toy Co Inc GirlznDollz Inc Green Kids Club Inc HABA USA Kahiniwalla Kathe Kruse KAUZBOTS® Kids Preferred LLC Lammily License-2-Play Lyla Tov Monsters Maru and Friends Maxim Enterprise Inc Miniland Educational Mini-Play Makeup Inc Neat-Oh! International PlanToys Inc PlayMonster........................ 2 The Queen’s Treasures Reeves International Sago Sago Toys Inc Schylling Toys Sophia’s Teamson Design Corp Total Biz Fulfillment Toysmith Amrapur Overseas Inc - Zeenie Dollz

Finger Puppets

Cre8tive Minds ThumbThings Handmade Finger Puppets Finger Puppets Inc. Folkmanis Puppets HANSA CREATIONS North America Kids Preferred LLC The Puppet Company Schylling Toys Total Biz Fulfillment Toysmith

Hand Puppets

American Educational Products Aurora World Folkmanis Puppets Gund HABA USA HANSA CREATIONS North America Kids Preferred LLC The Puppet Company Schylling Toys Total Biz Fulfillment Toysmith

Plush

Adora Always Been Creative Inc the blankZ Aurora World Baby Jack & Company BearHands & Buddies Boo2yoo Inc Creative Toy Company eeBoo Elf Fun with Pop-In-Kins Elf Magic LLC EQtainment ThumbThings Handmade Finger Puppets GirlznDollz Inc Green Kids Club Inc Gund HANSA CREATIONS North America Intelex USA LLC Jewish Educational Toys Just Three Chicks LLC Kahiniwalla Kathe Kruse Kids Preferred LLC License-2-Play Lyla Tov Monsters Magformers Maxim Enterprise Inc Mayflower Distributing Co. Inc. Neat-Oh! International Orb Pillow Pets Play Visions Inc Poketti LLC Ponytail Pals The Puppet Company The Queen’s Treasures Reeves International Rich Frog Industries Sago Sago Toys Inc Schylling Toys Snaptoys LLC Sophia’s Squishable.com Inc. Swanson Christian Products TagsMania Total Biz Fulfillment Toysmith Toy Vey Toys uKloo Kids Inc The Wee Believers Toy Company Westminster Inc Wild Republic William Mark Corporation Zoofy International

DRESS-UP Dress-Up

Aeromax Inc. Cre8tive Minds Creative Education of Canada Fairy Finery, Inc Fashion Angels Hotaling Imports Inc Imagine by Rubie’s Jack Rabbit Creations, Inc.

KETTLER International Inc. Little Adventures LLC Mini-Play Makeup Inc Reutter Porcelain Sugar Lulu Total Biz Fulfillment Toysmith Worx Toys

Face Paints Glitter Toos Toysmith

Halloween

Aeromax Inc. Rubie’s Costume Company Inc Toysmith

Wearable Accessories

Adora Aeromax Inc. BearHands & Buddies DIY Screen Printing Supplies EarZings Fashion Angels Jambanz LLC KETTLER International Inc. Mayflower Distributing Co. Inc. Sugar Lulu Toysmith Wacky Links.......................46 Worx Toys

FURNITURE & DECOR Easels

Beka Inc. ECR4Kids Hape Kids Preferred LLC Maxim Enterprise Inc Nilo Toys PlanToys Inc Teamson Design Corp

Play Kitchens

Cre8tive Minds ECR4Kids Hape KETTLER International Inc. Kids Preferred LLC Kobal Sales & Marketing Ltd Maxim Enterprise Inc PlanToys Inc The Queen’s Treasures Smart Gear Toys Teamson Design Corp Toysmith

Puppet Theaters

Beka Inc. Cre8tive Minds ECR4Kids HABA USA Kids Preferred LLC Nilo Toys Sassafras Enterprises Inc

Storage

Beka Inc. ECR4Kids Neat-Oh! International P’Kolino

Room Decor

Aeromax Inc. ECR4Kids Fashion Angels HABA USA The Happy Kid Company Kathe Kruse P’Kolino Round World Products Inc Santoki LLC Sugar Lulu Sweets Kendamas Teamson Design Corp The Wee Believers Toy Company

Sand & Water Tables

American Educational Products ECR4Kids Learning Advantage Inc.

Toy Chests

Beka Inc. Kids Preferred LLC Nilo Toys PlanToys Inc Teamson Design Corp

GAMES Board Games

American Educational Products Breaking Games LLC Calliope Games Card Caddy Decker Sisters DeLano.............................20 Endless Games Fat Brain Toy Co...................56 Funnybone Toys GameParts.........................23 Games Workshop Getta1Games Gigamic Grouchy Dog LLC HABA USA Hape The Haywire Group Jax Ltd Inc.........................43 JAZ-E House Games Inc. J. Bell-Jones LLC Learning Advantage Inc. Looney Labs.......................48 Mad Cave Bird Games MasterPieces Inc. Mayfair Games................ 3, 52 Mindtwister USA MindWare/MW Wholesale......55 North Star Games.................. 9 The Original Toy Company Perry Teri Toys LLC PlayMonster........................ 2 Playroom Entertainment Set Enterprises Inc. Talicor / Aristoplay Toysmith We R FUN Inc Wiggles 3D Incorporated Winning Moves Games USA

Dice

Asmodee North America Blue Orange Games Breaking Games LLC Calliope Games Card Caddy EQtainment FoxMind Fun2Market GameParts.........................23 Getta1Games Hansen Co The Haywire Group Koplow Games....................25 Learning Advantage Inc. MasterPieces Inc. Mindtwister USA Perry Teri Toys LLC PlayMonster........................ 2 Playroom Entertainment R & R Games Inc Schylling Toys Set Enterprises Inc. Spy Alley Partners L.L.P. Tactic Games USA Talicor / Aristoplay ThinkFun, Inc. Toysmith University Games USAopoly

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edplay advertisers in bold with ad page number Family Games

Outdoor Games

Aeromax Inc. American Educational Products BigMouth Inc Card Caddy ECR4Kids Fat Brain Toy Co...................56 Fling A Ring LLC GameParts.........................23 Hape KETTLER International Inc. MindWare/MW Wholesale......55 Perry Teri Toys LLC PlaSmart Inc. Saturnian 1 Inc. Sweets Kendamas Tactic Games USA Tiki Toss Toysmith Waboba Worx Toys

Party Games

Asmodee North America Becker Associates LLC Blue Orange Games Breaking Games LLC Buffalo Games Inc California Creations Calliope Games Card Caddy eeBoo Endless Games Endless Possibilites Inc. Boinks & Fidgets EQtainment Fat Brain Toy Co...................56 FoxMind Fun2Market Funnybone Toys GameParts.........................23 Getta1Games Gigamic Grandpa Beck’s Games HABA USA Hansen Co The Haywire Group Ini LLC JAZ-E House Games Inc. Jewish Educational Toys Lee Publications of KY MasterPieces Inc. Mindtwister USA MindWare/MW Wholesale......55 North Star Games.................. 9 OOZ & OZ Perry Teri Toys LLC PlanToys Inc PlayMonster........................ 2 Playroom Entertainment Quinto Game Company RampShot Outdoor Game Red Hen LLC Rite Lite R & R Games Inc Sassafras Enterprises Inc Saturnian 1 Inc. Schylling Toys Set Enterprises Inc. Storymatic Studios Sugar Lulu Tactic Games USA TAG the Art Game Talicor / Aristoplay ThinkFun, Inc. Tiki Toss Mellow Militia, LLC Total Biz Fulfillment Toysmith Tucker Toys University Games USAopoly Wiggles 3D Incorporated Winning Moves Games USA

Playing Cards

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Travel Games

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INFANT PRODUCTS Baby Books

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Infant Toys

Adora American Educational Products Baby Jack & Company Baby Paper Becker Associates LLC CaaOcho Cloud B Cre8tive Minds Creative Education of Canada Creative Toy Company Crocodile Creek Edushape LTD EQtainment Fat Brain Toy Co...................56 FoxMind Fun2Market GirlznDollz Inc Gollnest & Kiesel KG Gund HABA USA Hape Hotaling Imports Inc Infant Notions innovativeKids Jewish Educational Toys Kahiniwalla Kathe Kruse Kids Preferred LLC Kobal Sales & Marketing Ltd Lyla Tov Monsters Magformers

Maple Landmark Woodcraft MasterPieces Inc. Maxim Enterprise Inc Miniland Educational The Original Toy Company People Toy Company PlaSmart Inc. PlayAbility Toys PlayMonster........................ 2 Rich Frog Industries R & R Games Inc Rubbabu LLC Rumple Buddies Sago Sago Toys Inc Schylling Toys Smart Gear Toys TagsMania Teamson Design Corp Toysmith Tubby Table Toys Inc uKloo Kids Inc The Wee Believers Toy Company Whisbear Yoee Baby Zoofy International

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OUTDOOR & ACTIVE TOYS Active Play

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American Educational Products Ann Williams Asmodee North America Becker Associates LLC Blue Orange Games Breaking Games LLC Buffalo Games Inc Calliope Games Card Caddy Decker Sisters ECR4Kids eeBoo Endless Games Enlivenze LLC EQtainment Extend a Holiday Fat Brain Toy Co...................56 FoxMind Fractiles Inc........................ 9 Fun2Market Funnybone Toys GameParts.........................23 Games Workshop Getta1Games Gigamic Grandpa Beck’s Games Grouchy Dog LLC HABA USA Hansen Co Hape Harper Toy The Haywire Group Hotaling Imports Inc Ini LLC Jax Ltd Inc.........................43 JAZ-E House Games Inc. J. Bell-Jones LLC Jewish Educational Toys Kenson Kids Inc Learning Advantage Inc. Lee Publications of KY License-2-Play The Little Yoga Mat Looney Labs.......................48 Maple Landmark Woodcraft MasterPieces Inc. Mindtwister USA MindWare/MW Wholesale......55 Neat-Oh! International North Star Games.................. 9 Oofdah! Games Inc The Original Toy Company Perry Teri Toys LLC PlanToys Inc PlaSmart Inc. PlayMonster........................ 2 Playroom Entertainment Quinto Game Company RampShot Outdoor Game Red Hen LLC Regal Games LLC Rite Lite Roy Toy Manufacturing R & R Games Inc Saturnian 1 Inc. Schylling Toys Sentosphere USA.................50 Set Enterprises Inc. Spy Alley Partners L.L.P. Storymatic Studios Sugar Lulu Swanson Christian Products Sweets Kendamas Tactic Games USA TAG the Art Game Talicor / Aristoplay ThinkFun, Inc. Tiki Toss Mellow Militia, LLC Total Biz Fulfillment TMI Toymarketing Intl Inc Toysmith Tree Hopper Toys Tucker Toys Tudor Games uKloo Kids Inc University Games USAopoly We R FUN Inc Westminster Inc Wiggles 3D Incorporated Winning Moves Games USA

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edplay advertisers in bold with ad page number Balls

American Educational Products Becker Associates LLC CaaOcho Cassidy Labs Cre8tive Minds Crocodile Creek Edushape LTD Leading Edge Novelty Inc. License-2-Play Megafun USA Passback Sports PlaSmart Inc. PlayAbility Toys Play Visions Inc Prime Time Toys LLC RampShot Outdoor Game Rubbabu LLC Saturnian 1 Inc. Schylling Toys Spikeball Inc Swanson Christian Products Sweets Kendamas Tangle Creations TEDCO Toys........................49 TMI Toymarketing Intl Inc Toysmith Tucker Toys Waboba Waliki Toys

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Jump Ropes

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Nature Toys

Adventure Parks b4Adventure Beka Inc. Burnham Associates Inc.........19 DuneCraft GeoCentral Hape Magical Microbes Maple Landmark Woodcraft OWI Inc Play Visions Inc Sassafras Enterprises Inc Schylling Toys Spots and Ladybugs LLC TEDCO Toys........................49 Mellow Militia, LLC Toysmith TWC of America Wild Republic

Pedal Cars

C & N Reproductions Inc KETTLER International Inc.

Playhouses

Beka Inc. Fun2Market Hape The Happy Kid Company Kathe Kruse Pacific Play Tents Inc PicassoTiles Schylling Toys Zoofy International

Pogo Sticks

Adventure Parks b4Adventure Flybar Inc Tucker Toys Waliki Toys

Ride-on Toys

Adventure Parks American Educational Products b4Adventure C & N Reproductions Inc Fat Brain Toy Co...................56 Fun2Market HABA USA HANSA CREATIONS North America Hape KETTLER International Inc. Kids Preferred LLC Kobal Sales & Marketing Ltd Mason Corporation...............15 Maxim Enterprise Inc Micro Kickboard The Original Toy Company PlanToys Inc PlaSmart Inc. Schylling Toys Smart Gear Toys Teamson Design Corp Total Biz Fulfillment TMI Toymarketing Intl Inc

Water Toys

Adora Aeromax Inc. American Educational Products Aqua Bladez USA AquaVault LLC b4Adventure BigMouth Inc Burnham Associates Inc.........19 Fun2Market Funsparks LLC Hansen Co Hape innovativeKids Just Think Toys Kangaroo Manufacturing Kids Go Co - makers of ZoomKIT Kobal Sales & Marketing Ltd License-2-Play Neat-Oh! International The Original Toy Company OWI Inc PicassoTiles PlaSmart Inc. Prime Time Toys LLC Saturnian 1 Inc. Schylling Toys Toysmith Tubby Table Toys Inc Tucker Toys Waboba Water Sports LLC Wild Republic

Toysmith Tucker-Jones House Inc. Winning Moves Games USA

Children’s Puzzles

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Floor Puzzles

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Adora Franklin Fixtures LLC WW Pedestals

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new and true

Ultra Dash has three game modes: Beat the Clock, Target Tally and Relay Race. Place the targets to design a course, press the button on the tagger to choose a game, and then race to match the color of the flashes with the targets. The tagger detects targets and scores on accuracy. Game-play cues are all visuals and sounds – no language barrier!

Play solo, head-to-head or in teams.

800-524-4263, playmonster.com

lishing is an See Christmas from EDC Pub Baby’s Very First Slide and dren. It’s full k designed for very young chil engaging, interactive board boo s allow the ism strations. Simple slider mechan of vivid colors and stylish illu . sky the Santa’s sleigh flies across pictures to be transformed as .com 800-475-4522, edcpub

From ring to zing, mozi from Fun In Motion springs into mystical fun when taken out for a ride. Mozi spins continuously as it travels up and down, from one arm to another, or as it is passed from friend to friend. You can feel the movement! Comes in green, silver and iridescent. orders@funinmotiontoys.com 888-588-9908

PlayMonster’s Marbleocity Skate Park line of laser-cut wooden STEM kits brings real fun to hands-on learning. As children enjoy building the skate parks and roller coasters, they are exposed to physics concepts and engineering principles in an engaging format. The result is a working marble run!

800-524-4263, playmonster.com

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Unicorns, a symbol of “anything is possi ble if you can dream it,” are the newest addition to theWacky Link s’ series of DIY kits. The imaginative and seven-time awar d-winning kits allow kids to connect soft tubes to links to creat e wearable, craft/ construction projects, stem activities, and more.

646-598-8210, wackylinks.com

Nanofictionary from Looney Labs is the game of telling tiny stories. In each round, players build a collection of cards featuring at least one type of story element: settings, characters, problems, and resolutions; and use them to create tiny stories. The player whose story is voted “the best” wins. looneylabs.com

The EcoTruck Cargo Truck is a simple 3-D puzzle that becomes a truck. Made in the USA with eco-friendly materials – no paint or glue.

LukesToyFactory.com The unique design of Q-BA-MAZE cubes from MindWare Wholesale allows for a limitless range of configuration options. The 7.5-inch straight-away rails connect easily to any cube or to each other to create tracks that send your marbles zigzagging through the maze of colorful cubes. The set includes 82 cubes, 18 straight-away rails, four coaster tubes, four marble catchers and 30 marbles.

800-296-9485, mwwholesale.biz

Success from JAZ-E House Games is a brand-new, two- to eight-player family board game for ages 8 and up. The object is to become the first player to accomplish the eight successes listed on a combination card.

Success is considered the new age Monopoly meets Life meets Trivial Pursuit. Learn more about Success, and trave l the world, drive fine cars, and enjoy a luxurious life.

865-386-8443 november/december 2017 • • • • • edplay.com 41

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The inventory/cash balance

Too

MUCH

or Too Little?

by Phil Wrzesinski

M

y grandfather started Toy House, our toy store, back in 1949. When we closed in 2016, I found some of his writings that had been buried in a file. One little gem was a six-page handwritten manifesto titled, “Business is a Matter of Balance” that he wrote back in 1969. I was only 2 at the time, but the words are as true today as the day he wrote them.

The biggest issue of “balance” to him was inventory and cash. Finding that sweet spot of just the right amount of inventory is a retailer’s hardest job. If you get too out of line, you either have too much inventory and no cash to pay the bills, or too little inventory, with nothing to sell to make more money.

According to his manifesto, that imbalance affects

everything else in the store.

Too much inventory and you’re paying for advertisements to sell it. You’re discounting it and losing profits. You need more employees to try to sell it.

Too little inventory and you’re paying for staff to sit around with nothing to sell and no money coming in.

The long-awaited holiday season is now upon us. The inventory balancing game is about to be played out in stores across America. Here is how it usually happens.

• In early November pundits

predict a huge increase in holiday sales for the season.

At the same time you see a run on a particular product line you weren’t expecting to be that hot. You panic; afraid you won’t have enough inventory,

and start ordering more.

• The lead-up to Thanksgiving,

Black Friday and Small Business Saturday are strong.

New product trends emerge.

You sense a big season coming.

You order even more inventory.

• The post-Thanksgiving

slowdown sets in as Cyber Monday hits and online sellers start their heavy discounting; knowing they have to sell it earlier in the month to make sure it ships on time. Your pre-Thanksgiving orders start arriving at the same time your business slows down. You start to panic. You fear you have too much inventory. You start canceling orders and begin wondering when to start marking prices down to move all the excess.

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• The guaranteed-to-ship-in-

time deadline for online sellers approaches and your business starts to pick up again. The final week before Christmas your store is hopping. You wish you hadn’t canceled all those orders two weeks ago. You’re desperately looking for vendors who can ship same day and arrive in the store quickly.

• C hristmas has finally come. You’re in your store the day after only to find that two of those last-second orders have also just arrived. You run the numbers to see if you found the right balance or not before deciding whether to refuse those shipments or keep them.

Sound familiar?

I know from playing this game myself for a few decades that, over the subsequent six weeks, there will be multiple times in which you feel you have too little inventory and want to order more. There will also be multiple times where you feel you have too much inventory and need to start discounting. That is the nature of the season.

Here are some things to remember.

1

The pundits will always predict robust holiday spending. Even in 2008 with the housing market collapsing there were plenty of predictions for big

holiday spending. Nobody wants to be the bearer of bad news.

Your Thanksgiving week will be strong. It might happen on Wednesday. It might happen on Saturday. It might still be all about Friday, but it will be a good week overall.

The first two weeks of December will feel incredibly slow (unless you have strong Chanukah sales in your area). This is what ecommerce has done to the holiday selling season. It is the new nature of the retail world.

The last seven days will be approximately 10 percent of your annual sales. Go ahead and do the math for the last 10 years. Scary, isn’t it?

2 3

4

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How do you keep it in balance?

First, don’t panic. You have a blueprint of the ebbs and flows of the holiday season. Expect it and plan for it. Stock and staff your store accordingly.

Second, work it backwards.

How much inventory do you want on hand for post-Christmas?

Are you a strong gift-card seller, a major birthday-gift seller, or in a holiday tourist area? You may want a little more inventory on hand to maximize those sales.

How much inventory do you need to get 10 percent of your annual sales in that last week before Christmas? Add those two numbers together and you Wikki_EdPlay_Holidays_Under10_PRS.pdf

1

have a much better idea of what will be a good balance for your inventory.

Third, before you jump on the bandwagon of any early hot sellers, think about how well that item will sell postChristmas. If it fits the theme of your store, the birthday price points, and the needs of January shoppers, then go ahead and overbuy it. If it doesn’t, order with caution and remember that you may have to dump it and take a loss in that last frenzied week.

Finally, keep yourself in balance. Take your vitamins.

Protect your sleep. Eat well.

Find time for yourself, even if 10/12/17

only a few minutes a day. When you are balanced you will make better decisions for the balance of your store.

It was true in 1969 when my grandfather wrote his manifesto.

It is still true today.

Phil is the former owner of Toy House and Baby Too in Jackson, Michigan, one of “The 25 best independent stores in America” says George Whalin in his book Retail Superstars.

Now Phil takes the lessons he learned in a lifetime of retail to help other independent merchants and small businesses find their success. Learn more at PhilsForum.com.

11:34 AM

S

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There’s No Other City Like New York and No Other Show Like Toy Fair!

• More than 1,000 exhibitors • 150,000+ products including 7,000 world debuts • 4 days, 1 location – in the heart of New York City

Saturday–Tuesday, February 17–20, 2018 EPY_Nov/Dec_2017.indd 45

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for your business information New Fashions for Babies Every Three Months

Gap’s baby division has rolled out a subscription box service, reports CNBC. Citing Internet Retailer, the report

says the service is not new; Gap launched it with a limited number of loyal shoppers. “Over time, and quietly, it’s been expanded to a wider audience and is now featured online,” says CNBC.

Each outfit box containing six pieces of clothing costs $70, but is worth $100 or more, says Gap. Shoppers have three weeks to decide if they want to keep the items.

New boxes will ship every three months.

Gap has marketed the service by sporadically promoting it on its social media accounts. At babygapoutfitbox. com, “Hurry, limited quantities

available,” is the message.

Subscription boxes from companies like Stitch Fix, Trunk Club and Gap provide their companies with a treasure trove of data on consumer shopping behavior, likes and dislikes.

The business model also offers companies a predictable source of revenue – if shoppers don’t cancel their subscriptions.

NPD Group estimated that 35 percent of consumers “don’t even know” what subscription services are, says CNBC. Only 15 percent of consumers have ordered subscription boxes; another 14 percent haven’t yet but plan to, the market-research firm found.

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New: Forgive and Regroup

Since 2014, at least 19 bricks-and-mortar retail chains shut down the bulk of their operations during bankruptcy, reports Reuters. But if a retailer’s brand is strong enough and its operations can be improved, creditors see greater value in forgiving some of their debt in exchange for equity stakes, rather than recouping pennies on the dollar in a liquidation.

This new outlook is allowing more U.S. retailers to stay in business with most of their stores and employees intact.

It offers grounds for optimism for Toys R Us, which plans to emerge from Chapter 11 bankruptcy with many of its 1,600-or-so stores (that employ 64,000 people), remaining open. The chain will argue that its annual cash flow of roughly $800 million would make it viable if its $5.2 billion in debt is significantly reduced.

Until this year, most bankrupt retailers were dismantled during their bankruptcy process. Investors and companies acquired their intellectual property and other assets, but refused to take on their business as a going concern. They saw little value in assuming costly store leases. As a result, bricksand-mortar retail jobs fell by more than 100,000 this year.

But financial experts are seeing a turning point, reports Reuters, where “constituencies have more interest in the retailer surviving than not,” says Holly Etlin, a managing director at AlixPartners LLP, a consulting firm that worked on the bankruptcy of Gymboree.

“Last month, teen clothing shop rue21 Inc. and children’s apparel chain Gymboree Corp. came out of bankruptcy in similar fashion, preserving much of their store footprints and employee headcount,” reports Reuters.

Many bankrupt chain stores are owned by private equity firms and saddled with debt. If their debt mountains are slashed and their payment obligations eased, argue the stores in bankruptcy court, they can generate enough cash.

Since liquidations would result in a limited recovery of what creditors, landlords and vendors are owed, they have become more receptive to this idea, based on their own financial projections.

It makes sense for creditors to extend new money, often at high interest rates, in exchange for a fully restructured balance sheet and a better business plan, say some financial experts.

BEST TOY SHOW IN THE WEST

2018

March 11-13

it’s more fun to play in the sun

@ToyFestWest november/december 2017 • • • • • edplay.com 47

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for your business information Citing Experts, The Washington Post Notes a Specialty Toy Store Revival

In September, The Washington Post featured a profile of Barstons Child’s Play as part of a discussion about the Toys R Us bankruptcy.

At thirty-plus years old, Child’s Play – with four store locations in Washington, D.C.,

Maryland and Delaware – is owned by founder Steven Aarons. A former board chair of ASTRA, Steven was honored last year with the association’s Lifetime Achievement Award.

The Post compares Steven’s independent toy stores to the toy chain-store giant to highlight reasons for the bankruptcy. The article listed poor in-store service, a lackluster shopping experience, and a mountain of debt left over from a 2005 leveraged buyout.

“If Toys R Us is a privateequity horror story (not one for the kids), then mom-and-pop

neighborhood toy shops are more like a fairytale,” says the article, which also states that independent toy stores throughout the country are seeing a revival. “At Child’s Play in Northwest Washington, annual sales have been climbing about 3 percent a year, as parents eschew megastores and online options in favor of the company’s four locations, which together bring in millions in annual revenue.”

Children want to play, said the article, and prefer to take their allowance and birthday money – actual cash in hand – to a store

LooneyLabs.com

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that lets them do so. Their parents appreciate the carefully curated selection of products that are chosen with help from developmental psychologists, occupational therapists and teachers.

The staff is trained extensively in child development and each employee is taught to recommend items based on specific considerations. “Every employee in the store can give you a five-minute shtick on each product that’s on the shelves.

And we all have at least one specialty,” Shannon Sumner, a staffer, told The Post. (She’s an expert in Nerf weaponry and outdoor toys.)

There are multiple play

areas, free gift-wrapping, and lots of open-box experiences. One shopper described a visit in which employees gathered an assortment of footballs and threw them around with her 7-year-old so he could choose the one he liked best. The store boasts a LEGO section, a fake food section, designated areas for costumes, water guns and puzzles, and lots more.

“Toys R Us, which had basically devolved into a warehouse, did not have the vision or the money to give its customers a great experience,” retail consultant Howard Davidowitz told The Post.

In an interview with the same newspaper a few years ago,

Steve Aarons was asked, “What makes for a great toy store?”

“A toy store that thinks about the development of the child but also can mix in the fact that there are things that are purely play,” he responded.

“We’ll have a small shelf of Barbie dolls, but we’re not going to put it out there predominately.

I try to think of play time as the same as nutrition. Toys can be really important developmentally, and when you work on a diet for your child you’re trying to make sure they’re eating healthy things. There’s a little bit of dessert mixed in, but you’re not going to give them just dessert.”

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industry news Spielwarenmesse, the annual toy tradeshow in Nurnberg, Germany, is scheduled for Wednesday, January 31 through Sunday, February 4. After the successful debut last year of the Special Area for Baby & Infant Articles, the area has expanded this year into Hall 2 and part of Hall 3. It will feature more than 400 exhibiting companies showcasing baby toys, baby textiles, travel systems, Care & Food, and Home & Safety.

Among the mix of companies from around the world are Skip Hop from the U.S., and Spielwarenmesse founding member Steiff – both returning after a hiatus. Baby & Infant Articles are increasingly edging onto the radar of many retailers. Two halls and a Special Area, featuring well-known exhibitors, will serve as the central hub for this product segment.

Spielwarenmesse creates a comprehensive communication and ordering platform for more than 2,850 national and international manufacturers.

Approximately 73,000 buyers and toy traders from more than 120 nations are expected to attend the 2018 event.

ToyFest West, hosted by the Western Toy and Hobby Representatives Association (WTHRA) will be held Sunday, March 11, through Tuesday, March 13 at the South Point Hotel in Las Vegas.

“With this year’s show dates three weeks after Toy Fair in New York, and with EdExpo closing its doors, ToyFest West is envisioning an attendance increase in 2018,” noted WTHRA President Bill St. John.

Plans for ToyFest West 2018 kicked off at a combined meeting of the WTHRA board and slate of officers held on May 17. They unanimously decided to keep ToyFest West a three-day event, and continue with the “buy two nights, get one free” hotel promotion for the first 300 rooms booked.

Changes include revamping the website, creating additional social media sites, and enhancing the gala.

For more information, visit toyfestwest.com, or email toyshow@wthra.com.

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Wham-O, the original creator of the Hula Hoop, Frisbee and Hacky Sack, is launching a new line of indoor party games called Stay ’N Play. The mix of 20 fun, challenging and timed party and inflatable games will be available in October 2018.

Each game takes between one and five minutes to complete. One calls for seeing who can use his body to shake the most ping pong balls out of a plastic container attached to his waist. In another, teams compete to throw the most balls in plastic cups fastened to their teammates’ arms and legs.

Outdoor play products manufacturer Tucker Toys has entered an exclusive distribution deal with Swimways, a wholly owned subsidiary of Spin Master. Starting January 1, 2018, Swimways will become the exclusive distributor in the United States, Canada, Mexico and Italy for these Tucker Toys products.

• Phlat Ball, the original transforming disc-ball • Zoingo Boingo Pogo, the flexible, freestyle Pogo • Disc Jock-e, a flying disc with a built-in Bluetooth speaker for clear, big sound • Kite-A-Pult, a self-launching kite and glider system • E-Z Grip Flag Football for anytime play. No more expensive flags or belts

More than 22 million Phlat Balls have been sold since they were introduced in 2000.

Tucker Toys, based in Hamilton, New Jersey, was recently named a finalist for the Corporate Growth (ACG) Award that recognizes New Jersey’s most successful middle-market companies.

Swimways believes in making sure kids stay safe in and around water, and that learning to swim is an important life skill. In 2012, they established National Learn to Swim Day, the third Saturday of May each year, dedicated to educating parents and children about water safety and the importance and benefits of learning to swim.

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industry news Here are the nominees for the 10th Annual Toy & Game Innovation (TAGIE) Awards. The winners will be announced at the Awards Gala on November 17 as part of the 15th Annual Chicago Toy & Game Week.

Game Inventor of the Year Don Ullman and Steve Calhoun for Soggy Doggy Fuse – Oliver Morris for Roller Coaster Challenge Jim McCafferty and JMP Creative team for Catch the Fox KID Group for Ultra Dash Seven Towns for Who’s the Dude?

Top Notch Toys for Fantastic Gymnastics

Toy Inventor of the Year Bang Zoom Design for Barbie on the Go David Small and Paul Rago for BB8 Designbytouch for Nerf Nitro Ronen Horovitz for Play Doh Touch Ruth Green-Synowic for Paint-Sation

Rising Star of the Year Bärenpark challenges you to build your own bear park in this quick and fun puzzle adventure! Build enclosures, animal houses, shops, and majestic bear statues for the most points and the best bear park of them all!

2-4

30-45

Brady Peterson for Groovy Blocks Brian Gomez (Egils Grasmanis, Edgars Zakis, Janis Grunte, Reinis Butans) for Ice Cool Dominic Yard for Thomas Adventures Sea Monster Pirate Set and Shark Escape Play Set Joyce Sprau for Flower Fairies Secret Garden Thijmen de Schipper for Spy Code Break Free

Innovative Arts & Visuals of the Year Funnybone Toys for Whim, Akin, Spirot, Spectracube, Anaxi, and others Harmonix for DropMix Mattel for Enchantimals MGA Entertainment for L.O.L. Surprise! Collectible Dolls Rory O’Connor and Anita Murphy for The Extraordinaires Design Studio

Innovative Marketing Team of the Year Mattel for Dads Who Play Barbie Spin Master for Hatchimals Hasbro for Nerf’s Dude Perfect Marektoy for Klask and Bonk PlayMonster for Ultra Dash

Young Inventor of the Year Olivia Wasilewski and Brynna Siewers for Ship of Treasures Samaira Mehta for CoderBunnyz Shay Bhattessa Sharma for Football Billionaire Limited Sydney and Toni Loew for Poketti Plushies with Pocket Powers For more information about Chicago Toy & Game Week events including the 2017 ChiTAG Fair, the Young Inventor Challenge and professional conferences, visit ChiTAG.com.

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mayfairgames.com ©2017 “Bärenpark” is a copyright and trademark property of Mayfair Games, Inc. and Lookout Games. All rights reserved.

The U.S. toy industry grew its dollar sales by 3 percent in the first half of 2017, says The NPD Group. With about one-third of total annual sales typically occurring in the first half, NPD estimates that the industry will grow approximately 4.5 percent for the full year.

“The industry will need growth of around 5 percent in the second half of the year to reach NPD’s estimate, and I expect the box office to lead it there,” says Juli Lennett, senior vice president and U.S. toys industry

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analyst, The NPD Group.

Illustrating the box office effect, declines in building sets and action figures can be linked to last year’s movie tie-ins, including “Star Wars,” “Batman v Superman,” and “Ninja Turtles,” among others. The vehicles supercategory kicked into higher gear with the June release of “Cars The Movie.” The two strongest growth categories, radio/ remote control and mini vehicles, are both getting a lift from the new movie.

Six of the 11 super categories posted gains, led by games & puzzles, plush, and all other toys, which includes fidget toys. Games & puzzles grew the fastest at 24 percent, had the largest absolute dollar growth at $143 million, and represented more than 40 percent of total toy industry gains.

Categories posting losses include arts & crafts, youth electronics, action figures & accessories and building toys.

Within games, adult games grew the fastest at 267 percent. Strategic trading card games made up about half the dollar growth, led by Pokémon, up 60 percent compared to last year. It was both the number-one property and growth property for the total toy industry.

Plush sales grew by 13 percent, driven undoubtedly by Hatchimals, says The NPD Group.

Thanks to fidget toys, sales of all other toys grew by 9 percent.

The $819 million collectibles market continued on its growth trajectory, with dollar sales up 21 percent mid-year. Sales of blind packs, a subset of collectibles, grew by 48 percent year-to-date.

(Data is representative of retailers that participate in The NPD Group’s Retail Tracking Service. NPD’s current estimate is that the Retail Tracking Service represents approximately 80 percent of the U.S. retail market for toys.)

Dollar, CVS Health, Sam’s Club and Michaels stores. “Attendees tell us that it continues to be a critical stop on the long-lead buying circuit,” reports Steve Pasierb, the association’s president and CEO. “Unique trends for next year’s fourth quarter were spotted throughout the marketplace, and there were plenty of orders placed for the current season as well.”

Next up for the Toy Association is Play Fair, scheduled for November 4 and 5 at the Javits Center in Manhattan. The consumer fair celebrates play and entertainment for all ages with exclusive products, plus hands-on exhibits and displays from dozens of toy and entertainment brands.

The first Play Fair was held February 13 and 14, 2016, and hosted 20,000 attendees. This year’s edition will more than double in size, and offer new activities and bigger features.

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The Toy Association’s Fall Toy Preview was held from October 3 through 5 at the Dallas Market Center. Close to 2,850 people from 20 countries attended, including representatives from 320 exhibiting toy companies. In addition, there were 600 registered retail buyers including those from Amazon, Barnes & Noble, Target, Toys R Us, Walmart, Hobby Lobby, Family november/december 2017 • • • • • edplay.com 53

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