Creativation Preview Guide

January 18-22 Phoenix Convention Center, Phoenix, AZ Education begins January 18 Show floor open January 20-22

SHOW PREVIEW GUIDE Presented by

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CREATIVITY LIVES HERE Bring your creativity, passion and desire for inspiration to Creativation University.

Participate in classes that channel your enthusiasm, sharpen your business skills, and expand your knowledge of the creative arts industry.

Whether you’re attending our event for the first time or are an industry veteran, our education has something just for you.

Learn from your peers, industry experts and professional educators. We’ve got hands-on product education, business seminars, and so much more.

Come explore new and exciting opportunities to take your business to the next level.

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GENERAL INFORMATION

BADGE REGISTRATION Association For Creative Industry members attend Creativation for free.

Join AFCI today and get access to programs and experiences that will help you grow your business. Annual memberships start at $180.

ATTENDEE

MEMBER

NON-MEMBER

Buyer

$0

$300.00

Designer

$0

$300.00

Maker/DiYer

$0

$300.00

Blogger/Pinner

$0

$300.00

Educator/Demonstrator

$0

$300.00

Manufacturer Rep

$0

$300.00

Distributor

$0

$300.00

Supplier

$0

$500.00

CONFERENCE PROGRAM REGISTRATION

REFUNDS

Registration opens on September 12, 2017 at 11:00am EDT. Information in this preview guide is subject to change. An updated list of programs and pricing is available on CreativationShow.org.

No refunds will be granted for any reason, except when a workshop is cancelled by AFCI. Tickets may be swapped between individuals within the same organization.

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EVENTS SCHEDULE MONDAY 1/22

THURSDAY 1/18 Education Programs 11:00am – 6:00pm Welcome Session 5:30pm-6:00pm

Icebreaker 6:30pm-8:30pm

SUNDAY 1/21

FRIDAY 1/19

Education Programs 8:00am-9:00pm New Product–Media 4:00pm-5:00pm New Product 5:00pm-6:30pm

SATURDAY 1/20 Hall of Fame Awards 7:45am-8:45am

Keynote Pres.

8:50am-9:50am Show Floor Open 10:00am-6:00pm

General Session 7:45am-8:50am Show Floor Open 9:00am-6:00pm Education Programs 10:00am-5:00pm The After Party 6:30pm – 9:00pm

Education Programs 2:00pm-5:00pm

Annual Business Meeting 7:30-8:10am Town Hall 8:20am-8:50am Show Floor Open 9:00am-4:00pm Ultimate Pitch 9:30am-11:00am Education Programs 10:00am-1:00pm

HOTEL AND TRAVEL AFCI has partnered with onPeak to secure reduced-rate hotel rooms to make your trip to Phoenix affordable. Booking with onPeak ensures the lowest rates, no booking, change or cancellation fees, and flexibility if plans change without penalty.

Go to CreativationShow.org to make your reservations.

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WELCOME SESSION & ICEBREAKER HAPPY HOUR

THURSDAY 1|18

THURSDAY 01/18 | 5:30 PM - 8:30 PM E101 - E102 Who should attend: all attendees Welcome to Creativation, your destination for inspiration! At this meet and greet hosted by Jason Baum, AFCI Director of Membership, we’ll give you the inside scoop on how to make the best use of your time while at the event. We’ll show you everything you need to know in order to plan out your education and event schedule, tips on networking with your industry peers, and the best ways to conduct business with the vendors on the trade show floor.

What better way to catch up with old friends and make new ones than at this icebreaker networking event. Start your Creativation experience with great conversations, drinks and definitely selfies! **One drink ticket included

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AFCI CANADA CHAPTER MEETING

FRIDAY 1|19

FRIDAY 01/19 8 AM - 9:00 AM | E201 Who should attend: AFCI Canada members Let’s meet to review and encourage suggestions and involvement in events and activities planned by the AFCI Chapter in Canada.

DESIGNER MEMBER SECTION MEETING FRIDAY 01/19 11 AM - 12:00 PM | E202 Who should attend: AFCI designer members Join your Designer member peers to network, learn about our Section’s initiatives and voice your ideas, opinions and concerns.

NEW PRODUCT MEDIA EVENT FRIDAY 01/19 4:00 PM - 5:00 PM | E204 Who should attend: Media Get an exclusive preview of exhibitors’ new products before the trade show floor opens!

This is a great opportunity to have one-on-one interviews with executives and company representatives, and kickoff your

NEW PRODUCT NETWORKING EVENT FRIDAY 01/19 | 5:00 PM-6:30 PM | E204 Who should attend: all attendees Get an exclusive preview of exhibitors’ new products before the trade show floor opens! This is a great opportunity to meet the manufacturers who created these products, have productive business discussions, and plan which booths to visit the next morning.

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SATURDAY 1|20

INDUSTRY & HALL OF FAME AWARDS SATURDAY 01/20 7:45 AM-8:45 AM | E301 Who should attend: all attendees Honor and meet this year’s AFCI Industry Award recipients and Hall of Fame Inductees.

KEYNOTE MOMENTUM:HOW TO GROW YOUR BUSINESS AND BRAND IN THE DIGITAL AGE SATURDAY 01/20 | 8:50 AM - 9:50 AM | E302 Who should attend: all attendees Speaker: Shama Hyder (www.marketingzen.com) Whether you’re an independent retailer, solo designer, manufacturer or larger brand in the craft industry, growing your brand and attracting customers in the Digital Age is more challenging than ever. There is a cacophony of platforms, messages and choices, making it difficult to integrate your marketing efforts and produce results. How can you create the momentum necessary to stand out and compete in today’s noisy marketplace?

In this keynote, you’ll learn the five principles you need to thrive in the Digital Age and how to consistently market and grow your organization in the face of unrelenting change, including how to: · Generate more ROI from your current marketing and integrate the 5 Momentum principles into your overall strategy · Understand how to leverage digital trends to attract more customers and reach a wider audience · Learn ways to measure, test and achieve more ROI from your social strategy

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SUNDAY 1|21

GENERAL SESSION THE CHILDREN’S CRAFT CATEGORY: UNDERSTANDING THE SHOPPER JOURNEY TO MORE EFFECTIVELY ENGAGE CONSUMERS WITH CREATIVE INSPIRATION TO IMPROVE CATEGORY PRODUCTIVITY SUNDAY 01/21 | 7:45 AM - 8:45 AM | E401 Who should attend: all attendees Category Type: Event Business Level: All Levels Speakers from Crayola LLC: Karen Waters, Director, Content Marketing and Social Media; Beth Ondush, Merchandising Manager; Rick Stringer, Vice President, Customer Solutions The session will discuss the Kid’s Crafting category purchase occasions, the shopper’s experience along the path to purchase and will provide practical recommendations to “attract, engage, and convert” shoppers to purchasers.

Member Price: Free Non-Member Price: $15

THE AFTER PARTY SUNDAY 01/21 6:30 PM - 9:00 PM | E301 Who should attend: all attendees Save some energy and join us after the show floor closes for an epic event! At this party you’ll find food to satisfy any foodie and music to dance the night away. ** Food included, Cash Bar Available.

Member Price: $10 Non-Member Price: $15

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MONDAY 1|22 ANNUAL BUSINESS MEETING & TOWN HALL MONDAY 01/22 Annual Business Meeting 7:30-8:10am Town Hall 8:20-8:50am E401 Who should attend: all attendees Join your community of members, the AFCI Executive Team and Board of Directors to learn about your Association’s future plans, share your feedback and discover ways you can help impact the industry.

THE ULTIMATE PITCH MONDAY 01/22 | 9:30 AM - 11:00 AM | E503 Who should attend: all attendees Join us as a panel of universal leaders in the creative industry critique five innovators who will pitch their revolutionary new product, idea, trend, method, technique or device unveiled for the first time on the Creativation Show floor. All innovators will receive a professional critique and one innovation will be awarded a $10,000 cash prize and launched as the Top Creative Innovation of 2018.

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ALL CLASSES

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THURSDAY WORKSHOPS | SEMINARS S101: GROWING YOUR BUSINESS WITH ONLINE CLASSES

W102: ETCHALL GLASS ETCHING 101 THURSDAY 01|18 11:00 AM - 1:00 PM

THURSDAY 01|18 11:00 AM - 12:00 PM In the age of technology and learning, it is so easy to visit YouTube or Pinterest to find something you like and try to re-create it. What if you were able to take your business and convert those people into students willing to pay for your knowledge and expertise? Online teaching is a growing industry and for crafters it is the perfect opportunity to show people how to brush letter, create a business in the crafting industry, decorate cakes/ cookies, knit, quilt – the possibilities are endless!

It is also a great way to rejuvenate your brand and business. Learn how all it could take for you to reach more customers and garner greater loyalty is the click of a button.

SPEAKER: Suzanne Moore, All About Suzy WEBSITE: www.sosuzysessions.com WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: Intermediate CATEGORY TYPE: Technology PRICE: FREE (Member) $15 (Non-member)

S102: WORKING WITH MICROINFLUENCERS: EXPANDING YOUR BRAND WITHOUT BREAKING THE BANK THURSDAY 01|18 11:00 AM - 12:00 PM In a world where online influencers can drive more sales than an advertising campaign, micro-influencers present one of the most cost effective ways to reach your audience without breaking the bank. In this session I will explain the differences between influencers and evangelists, and why you need to have a different approach for different outreach efforts. I will also walk through the variety of channels and tools, and which can best be put to work to help you build up an influencer network of your own.

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SPEAKER: Jennifer Cario, SugarSpun Marketing WEBSITE: www sugarspunmarketing.com WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: Intermediate CATEGORY TYPE: Social Media PRICE: FREE (Member) $15 (Non-member)

Learn how to use Etchall ® etching crème, ideal for etching designs and thick enough to use on vertical surfaces such as windows; and etchall ® dip ‘n etch, a liquid for submerging objects to create an overall etch. Try these products with glass and mirror, and see how both are simple to use and are re-useable!

This workshop is useful for anyone working in arts and crafts: glass artists, jewelry makers, painters, mixed media designers, and more.

SPONSORED BY: B&B Glass Etching Products, Inc. INSTRUCTORS: Barbee Bosler, Julie McGuffee CLASS LEVEL: All levels PRICE: $45 (Member) $75 (Non-member)

W104: MIXED MEDIA REVOLUTION THURSDAY 01|18 11:00 AM - 1:00 PM Join the Mixed Media Revolution. This hot trend is all about letting your creativity run free, thinking outside the box and drawing outside the lines. In this technique-heavy workshop, get familiar with basic and advanced approaches to creating layered and dimensional mixed media art. Use paints, inks, stamps, stencils, and pens to make commercial art products unique and all your own. Watch demonstrations on techniques that will help you create without thinking, including monoprinting, drizzling, bordering, layering, scribbling, fusioning, and more. Leave with an artwork to display, a stash of new products, and a set of new skills to use and share.

SPONSORED BY: Seth Apter INSTRUCTOR: Seth Apter CLASS LEVEL: All levels PRICE: $70 (Member) $100 (Non-member)

S103: HANDS-ON LAB- THE 3-HOUR BRAND (AND HOW TO CREATE A KILLER BRAND THAT WILL GROW WITH YOU) THURSDAY 01|18 11:00 AM - 2:00 PM Bring your laptops, we’re getting into your brand’s foundation and visuals!

In this three-hour long Hands-On Lab, I’ll help you to not only create a solid foundation for your brand’s story, but also a logo, color palette and all of the fun visual basics that will help to set you apart from your competitors.

Plus, each student will receive a take home workbook full of resources and worksheets including a full, basic brand collateral: logo, color palette, ethicallysourced moodboard and a whole new view on how to connect with your ideal

SPEAKER: Krysten Sherwood, Copper Kettle Co. WEBSITE: ckc.io WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: Beginner CATEGORY TYPE: Branding PRICE: $40 (Member) $65 (Non-member)

W103: PATINA FANTASY THURSDAY 01|18 11:00 AM - 2:00 PM Get familiar with new products in the Art Basics, Art Alchemy and Art Ingredients lines, including a selection of gels, gesso, and acrylic paints, designed by Finnabair for Prima Marketing Inc. Create an amazing statement piece with a really unique effect of the Rust and Patina Pastes. Learn techniques that you can easily apply to many other projects, such as home décor and altered objects, journal pages – your limits are endless. This project is suitable both for advanced and beginning students.

SPONSORED BY: Prima Marketing, Inc INSTRUCTOR: Anna Dabrowska CLASS LEVEL: All levels PRICE: $110 (Member) $140 (Non-member)

W101: GIRL POWER INSPIRED ORGANIZER AND CARD

W106: MIX UP YOUR SCRAPBOOK PAGES WITH DECO FOIL & MORE!

THURSDAY 01|18 11:00 AM - 2:00 PM

THURSDAY 01|18 12:00 PM - 1:30 PM

Use a few new tips and tricks to create a fun and whimsical, one of a kind pocket-sized organizer, decorative paper clips and a bookmark. In addition, make a feminine and delicate card with the LDRS ”peek-a-boo” dies. Add texture and volume to the project using embossing, adding glitter and glitz, as well as expressing sentiment with the TLC Expressions die product. Get your stamping on with this perfectly girly project!

SPONSORED BY: Little Darlings Rubber Stamps, LLC INSTRUCTOR: Tammy Louise Cunliffe CLASS LEVEL: Beginner (little to no experience) PRICE: $35 (Member) $65 (Non-member)

Learn techniques for using Therm O Web’s Deco Foil Transfer Gel, Mixed Media Sheets, Adhesives and other products as you make a colorful, dimensional scrapbook layout and card. Get tips on a fun way to use the Gina K. Designs ink pads to create beautiful watercolor effects on your project. Leave with product experience and project samples to show your customers the latest products everyone is talking about!

SPONSORED BY: Therm O Web INSTRUCTORS: Julia Sandvoss, Dawn Gehring CLASS LEVEL: Beginner (little to no experience) PRICE: $35 (Member) $65 (Non-member)

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THURSDAY WORKSHOPS | SEMINARS W107: ART JOURNAL COVER ART WITH NEW GELATOS ® COLORS AND PITT ® ARTIST PENS

W105: GRAPHIC 45 - INTERACTIVE VINTAGE ALBUM

THURSDAY 01|18 12:00 PM - 1:30 PM

Join Graphic 45’s creative developer, Charee Filimoehala, for this stunning Vintage Album workshop.

Create a clever handmade album using Graphic 45’s Staples and a brand new collection. Each page will surprise and delight with new techniques and fun interactive elements. Receive a $50 gift certificate to be used on an order placed at Creativation (one per store, additional gift certificates from other workshops or attendees cannot be combined).

Learn how to use Gelatos and Pitt Artist pens to create a bold and colorful Art Journal cover page. In addition to the cover art, you will add a base of color and art marks to jumpstart the design process for the inside pages. Learn how to layer the new translucent Gelatos®, mix a variety of Gelatos® colors with mediums and build patterns that are sure to “pop”. This class is filled with fun and inspiration. ®

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SPONSORED BY: Faber-Castell ® Design Memory Craft ® INSTRUCTOR: Rae Missigman CLASS LEVEL: All levels PRICE: $45 (Member) $75 (Non-member)

THURSDAY 01|18 12:00 PM - 2:00 PM

SPONSORED BY: Graphic 45 INSTRUCTOR: Charee Filimoehala CLASS LEVEL: Intermediate (moderate experience) PRICE: $50 (Member) $80 (Non-member)

W112: ART IMPRESSIONS INTERACTIVE CARDMAKING

S105: GIFTING 101

THURSDAY 01|18 12:00 PM - 1:30 PM

Gifting is undergoing a radical shift. Self-gifting is just as important to sales as special occasions and holidays. Artisan made, handcrafted and creative products are a perfect match for the gift category. By developing insights into what’s new and different you can grow your gifting strategy and maximize profits and brand awareness. This fast paced seminar covers what you need to know today to create a plan tomorrow to get your gifting on!

Join Bonnie Krebs and Kate Swanson from the Art Impressions team as we create interactive cards with unique stamping ideas! We will be using AI’s new 2018 releases to design four fun and exciting projects!

We will take you step-by-step through cards that shake, spin or reveal and all the tips you need to help customers or lead your own class! You will love the fresh ideas featuring stamps and die sets to create movement on cards! In this class, you will also receive one of our new interactive stamp sets ($15 value) to recreate some of the projects, plus extra goodies from our industry partners!

SPONSORED BY: Art Impressions Inc. INSTRUCTORS: Bonnie Krebs, Kate Swanson CLASS LEVEL: All levels PRICE: $35 (Member) $65 (Non-member)

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THURSDAY 01|18 12:30 PM - 1:30 PM

SPEAKER: Patti Biro, Patti Biro and Associates WEBSITE: www.pattibiro.com WHO SHOULD ATTEND: Retailers, Designers, Digital Content Providers, Professional Makers/DIYers BUSINESS LEVEL: Beginner CATEGORY TYPE: Branding and/or Manufacturing PRICE: FREE (Member) $15 (Non-member)

S106: FEED YOUR BRAIN: CREATING CONTENT AND REVENUE THURSDAY 01|18 12:30 PM - 3:30 PM The Queens of content creation and monetization, Suzanne Moore and Lindsay Anvik, are bringing you an innovative session that will help you take your content (and bank account) to the next level. This session will be broken up into two parts.

THURSDAY 01|18 2:30 PM - 3:30 PM In this seminar, I’ll discuss trends and statistics that will make you realize that video is here to stay and that you must get onboard or be left behind in marketing.

Suzanne will cover: - The best platforms to SPEAKERS: create content Lindsay Anvik, See Endless; - How often should you Suzanne Moore, All About create content Suzy - What type of content and WEBSITES: formatting works best www.seeendless.com; www.

- Budget hacks for sosuzysessions.com creating content WHO SHOULD ATTEND: All Attendees Lindsay will discuss: BUSINESS LEVEL: - Marketing that content Intermediate once it is created CATEGORY TYPE: - How to find and secure Business Operations strategic partnerships PRICE: - When and how to start $40 (Member) monetizing your content $60 (Non-member) - Pricing your content

S107: TEACHING FOR PROFIT THURSDAY 01|18 2:00 PM - 3:00 PM Learn the tips and tricks of teaching for profit from a panel of experts in the field.

Our panel will share their experiences of teaching in the studio, local stores, travel teaching and online workshops. We will also discuss the pitfalls and benefits of teaching and how to be prepared for a variety of situations.

S109: GROW YOUR BUSINESS USING LIVE VIDEO & CREATIVITY IN YOUR SOCIAL MEDIA STRATEGY

SPEAKERS: Ann Butler, Ann Butler Designs; Eileen Hull, Eileen Hull Designs; Kathy Cano-Murillo, Crafty Chica; Gina Krupsky, GinkK of StampTV; Cheryl Boglioli, Cheryl Boglioli Designs WEBSITES: annbutlerdesigns.com, eileenhull.com, craftychica.com, ginakdesigns.com, cherylboglioli.com WHO SHOULD ATTEND: Retailers, Designers, Professional Makers/ DIYers BUSINESS LEVEL: Intermediate CATEGORY TYPE: Branding and/or Manufacturing PRICE: FREE (Member) $15 (Non-member)

We will go through: - Five elements to include in every single video you post on social media - Exactly what you can do to get people to engage with your business - How all personality types and business models can soar on social media

SPEAKERS: Heather Heuman, Sweet Tea Social Marketing WEBSITES: www.sweetteasocialmarketing.com

WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: Beginner CATEGORY TYPE: Social Media PRICE: FREE (Member) $15 (Non-member)

W108: WOOD CRAFTS - FAST, EASY AND FUN! THURSDAY 01|18 3:00 PM - 4:30 PM Join the hottest trend in the creative industry – home décor! Learn how fast and easy it is to create an embellished wood based home décor project for your store and customers. Use paper, buttons, ribbons and more to decorate Foundations Decor’s wood cut-outs.

All are pre-sanded and will make a fun project for any skill level. Use the sample you make to sell more paper, paint, and other embellishments.

SPONSORED BY: Foundations Décor INSTRUCTOR: Karen Petersen CLASS LEVEL: Intermediate (moderate experience) PRICE: $35 (Member) $65 (Non-member)

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THURSDAY WORKSHOPS | SEMINARS W109: RADIANT RUST THURSDAY 01|18 3:00 PM - 4:30 PM Two of the hottest trends in mixed media right now are rust and shimmering metallics. Since opposites attract, why not bring these two distinct surface tones together.

Radiant Rust will introduce you to a series of techniques and products that will allow you to create and intermix both. Starting with acrylic paint, you will learn a special layering technique leading to a dimensional, rough and grungy rust-like surface - complete with an oxidized green patina. You will then move on to using a series of products from Imagine and Tsukineko to create sparkling and shiny metallic effects that glimmer and glisten. Take home a unique piece of art, a collection of supplies, and new ideas to use and teach.

W113: CUTE HANDMADE CARDS WITH LAWN FAWN THURSDAY 01|18 3:00 PM - 5:00 PM Join Jenn and Kelly to create four cute cards that will be perfect to share all year long! Be the first to use some of the latest products from Lawn Fawn including stamps, dies, inks and paper. See the whimsical, fun style of Lawn Fawn come to life, and learn cardmaking tips and tricks along the way. Whether you own a store, are a designer or just love being creative, you’ll be inspired. This workshop is perfect for all levels.

Leave with a supply sheet and instructions so you can recreate or reteach these fun projects!

SPONSORED BY: Imagine INSTRUCTOR: Seth Apter CLASS LEVEL: All levels PRICE: $85 (Member) $115 (Non-member)

SPONSORED BY: Lawn Fawn INSTRUCTORS: Jenn Shurkus, Kelly Marie Alvarez CLASS LEVEL: Beginner (little to no experience) PRICE: $35 (Member) $65 (Non-member)

S110: HANDS-ON LAB: SOCIAL MEDIA CONTENT PLANNING

W114: EASY LAYERING WITH ALTENEW STAMPS & INKS

THURSDAY 01|18 3:00 PM - 5:00 PM

THURSDAY 01|18 3:00 PM - 5:00 PM

Learn how to create a social media content strategy and calendar based on your target customers. I’ll share how to research your niche on Facebook to build three to five customer profiles for your brand. We’ll use these profiles in class to build a three month social media content strategy targeting each of these customers and aligned with your upcoming product promotions. You’ll learn how this can be also be used with influencers and content creators as a brief to express your content direction clearly with visual representations.

Also, I’ll share how to research content and grab imagery from platforms like Pinterest to plan ahead of time and give your team a solid direction without having to create everything from scratch.

Create a magical, realistic layered look with Altenew stamps and inks! Experiment using Altenew’s layering stamps and create beautiful floral arrangements. Try Altenew’s Crisp Dye Inks, the perfect companion for these stamps, and learn tricks on color combinations and stamping! Anyone can create stunning projects through a few simple steps.

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SPEAKER: Jennifer Priest, Smart Creative Social WEBSITE: www.smartcreativesocial.com WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: Intermediate CATEGORY TYPE: Content and/or Digital Marketing PRICE: $40 (Member) $65 (Non-member)

SPONSORED BY: Alternew INSTRUCTOR: Nicole Picadura CLASS LEVEL: All levels PRICE: $35 (Member) $65 (Non-member)

W110: STAMP, CUT, CREATE! WITH POLKADOODLES THURSDAY 01|18 3:00 PM - 6:00 PM Create a fun, unique Mixed Media shadow box from scratch, including a coordinating greeting card and tag using some favourite mixed media techniques. We will work with our Polkadoodles collection of papercrafts featuring custom and dimensional floral arrangements using Stamp & Cut sets, whimsical designer papers and elegant cutting dies. You’ll learn creative and fun Watercolor techniques to bring your stamped images to life!

SPONSORED BY: Little Darlings Rubber Stamps, LLC INSTRUCTOR: Nikki Hall CLASS LEVEL: Beginner (little to no experience) PRICE: $35 (Member) $65 (Non-member)

W111: SOFTER SIDE THURSDAY 01|18 3:00 PM - 6:00 PM Use new products from Art Alchemy Range, Impasto Acrylic Paints, waxes and more, designed by Finnabair for Prima Marketing Inc. Paint this project after building the composition based on a wide selection of embellishments. Play with subtle sparkle and shine effects choosing from a wide range of colors available.

Learn advanced techniques and tips for the products you are using to envision creative possibilities and ideas. All techniques are easy to transfer to other surfaces and projects. This project is suitable both for advanced and beginning students.

SPONSORED BY: Prima Marketing Inc. INSTRUCTOR: Anna Dabrowska CLASS LEVEL: All Levels PRICE: $110 (Member) $140 (Non-member)

S111: THE FIVE KEY ELEMENTS OF A GREAT RETAIL DISPLAY THURSDAY 01|18 3:30 PM - 4:30 PM If you can count to five, you can create an engaging retail display at a market, for a pop-up event, in a store, in a front window or for a feature area every time. This visually rich and dynamic presentation walks you through the features that attract attention and engage the shopper. From props to lighting, we’ll cover ideas and tips that you can use today to create a retail display tomorrow. Online retailers, remember that your website and shopping cart is your front window and this works for you too!

SPEAKERS: Patti Biro, Patti Biro and Associates WEBSITES: www.pattibiro.com WHO SHOULD ATTEND: Retailers, Designers, Professional Makers/DIYers BUSINESS LEVEL: Beginner CATEGORY TYPE: Point of Sale PRICE: FREE (Member) $15 (Non-member)

S112: PERFECTING THE CREATIVE ELEVATOR PITCH (BECAUSE YOU’RE SO MUCH MORE THAN “AN ETSY SELLER”!)

THURSDAY 01|18 4:00 PM - 5:00 PM Let’s kick imposter syndrome in the shins and dig into your “Why.” This session is focused on communicating the powerful movement and mission behind your business and talking yourself up (because you’re a crazy, amazing person and yes you are a boss at what you do!). We’ll break out into groups to curate an awesome elevator pitch that will leave you with your chin held high and your elevator buddy excited to hear more.

SPEAKERS: Krysten Sherwood, Copper Kettle Co WEBSITES: ckc.io

WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: Beginner CATEGORY TYPE: Branding PRICE: FREE (Member) $15 (Non-member) 17

THURSDAY WORKSHOPS | SEMINARS S108: FEED YOUR BRAIN: IS IT WORTH IT? FIVE LEVERS TO GROW AND MANAGE YOUR BUSINESS THURSDAY 01|18 4:00 PM - 6:00 PM Managing a business is tough. There’s so much you could do, but only so much time and money. The key is to think like a business leader. I’ll go through the five levers you can use to grow and maintain your business. I’ll also show you how five times 10% growth can yield a 61% increase in bottom line profits. Along the way you’ll learn the strategies you can use to seize opportunities, evaluate potential return on investment (ROI) and prevent problems early on.

SPEAKER: Joe Rotella, Delphia Consulting, LLC WEBSITE: www.delphiaconsulting.com WHO SHOULD ATTEND: Retailers, Designers, Digital Content Providers, Professional Makers/DIYers BUSINESS LEVEL: All Levels CATEGORY TYPE: Business Operations PRICE: $40 (Member) $65 (Non-member)

W115 ART IMPRESSIONS WATERCOLOR STAMPING & CARDMAKING THURSDAY 01|18 4:00 PM - 6:00 PM Join Bonnie Krebs and Kate Swanson to create beautiful watercolor paintings using rubber stamps, markers and a brush! For over 20 years, Art Impressions has introduced stampers all over the world to its exclusive technique that creates stunning watercolor scenes. Learn the basics of creating stunning flowers and foliage with a quick introduction and how to design scenes with flower pots, watering cans, fences and more. A knowledge of the basic techniques is required; please review this video before attending: youtu.be/4mQPcCGM1gc. Find out how easy and versatile these projects are for all users. Leave with three gorgeous card samples and a free Watercolor Mini Project Series Set ($12 retail value), plus a goody bag of watercolor products from Art Impressions’sponsors!

SPONSORED BY: Art Impressions Inc. INSTRUCTORS: Bonnie Krebs, Kate Swanson CLASS LEVEL: Intermediate (moderate experience) PRICE: $35 (Member) $65 (Non-member) 18

FRIDAY WORKSHOPS | SEMINARS S201: JOURNEY FROM DESIGN TEAM TO INFLUENCER

S203: URBAN SKETCHING MORNING

FRIDAY 01|19 8:00 AM - 9:00 AM

Are you hosting an urban sketching group at your store?

Sketchers tend to be fairly affluent, willing to spend on good pens, paper, watercolor media and all consumables. Come experience the urban sketching trend in this hands-on outing. All experience levels are welcomed. Afterwards, if you want to learn more of the logistics of hosting an urban sketch in your business, be sure to join us for S210: Urban Sketching and Travel Journaling.

We will meet at 8:00 AM outside of Room 132C (near North 5th Street entrance of the Phoenix Convention Center). Please bring a sketching kit (sketchbook, pens, pencils, watercolor, colored pencils, other tools of choice, water, etc.) (If you’re local and have a portable stool or chair, bring it with you.) Please dress appropriately for sitting outside and wear comfy shoes for walking.

If the weather is uncooperative, then we will work inside.

Its more than just being a design team member, its about bringing value to the brand and your followers.

In this panel, learn what a company/brand look for in a design team; how to be an asset to the company/ brand; what it’s like moving from design team member to brand influencer; and how to be the best!

SPEAKERS: Suzanne Moore, All About Suzy, Justine Hovey, Justine Hovey.com, Kymona Tracey, Kreative Kymona WEBSITE: www.sosuzysessions.com, justinehovey.com, kreativekymona.com WHO SHOULD ATTEND: Designers, Professional Makers/DIYers BUSINESS LEVEL: Beginner CATEGORY TYPE: Social Media PRICE: FREE (Member) $15 (Non-member)

S202: BRANDED STORYTELLING: HOW TO STAND OUT & LEAVE A LASTING IMPRESSION FRIDAY 01|19 8:00 AM - 9:00 AM You have your website and business up and running, and now you are ready to attract bigger clients for more money.

But in a crowded space, how do you stand out? Did you know just by sharing your story you can attract and connect with brands and followers? As a full-time digital entrepreneur, I will share what has worked for me. You will learn: - How to incorporate your personality into your business - How to authentically tell your story in a short form and long form format, for different platforms and applications - Avenues to share your story to get your business exposure to new markets - Tips on making a long lasting impression with a brand - How to build long-term relationships with brands to bring in consistent income - How to stand out for all the right reasons

SPEAKER: Kathy Cano-Murillo, The Crafty Chica WEBSITE: www.craftychica.com WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: Beginner CATEGORY TYPE: Branding and/or Manufacturing PRICE: FREE (Member) $15 (Non-member)

FRIDAY 01|19 8:00 AM - 9:00 AM

SPEAKER: Lee Kellogg, Creativity Merchants, Inc. WEBSITE: www.leekellogg.com, www.funrubberstamps.com, www.stampafe.com WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: Beginner CATEGORY TYPE: Business Operations PRICE: FREE (Member) $15 (Non-member)

W204: SCOTCH™ MAGIC SHOW FRIDAY 01|19 8:00 AM - 9:30 AM Come one, come all to the Scotch™ Magic Show! This hands-on workshop features several make-n-take projects, led by Bettijo Hirschi, designer and party stylist of PagingSupermom.com. See and experience how 3M Adhesive products, including brands Scotch™, Post-it ®, and Command™, can defy gravity and help your creative ideas take flight. Leave with a bundle of goodies so you can try these tricks at home!

SPONSORED BY: 3M INSTRUCTOR : Bettijo Hirschi CLASS LEVEL: Beginner (little to no experience) PRICE: $45 (Member) $75 (Non-member)

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FRIDAY WORKSHOPS | SEMINARS S204: HANDS-ON LAB: TIPS AND TRICKS FOR CREATING GRAPHICS THAT GET YOU NOTICED! FRIDAY 01|19 8:00 AM - 10:00 AM Want to create stunning graphics that can go viral on social media, help you gain followers, grow your email list and sell your products? Join me for this Hands-On Lab where you will: - Learn tips and tricks for creating awesome graphics for Pinterest, Facebook, Twitter and Instagram - Find resources to copyright-free images to use in your graphics - Get a list of inspirational/ humorous/general quotes to use for your graphics - Review free and paid platforms (Laptop required for this class.)

SPEAKER: Ann Butler, Ann Butler Designs WEBSITE: www.annbutlerdesigns.com WHO SHOULD ATTEND: All attendees BUSINESS LEVEL: Beginner CATEGORY TYPE: Content and/or Digital Marketing PRICE: $40 (Member) $65 (Non-member)

W202: CHALK TALK WITH TOMMY ART FRIDAY 01|19 8:00 AM - 10:00 AM Join Imagination International and special guest Tommaso Bottalico - Italian artist and creator of Tommy Art chalk-based mineral paints and specialty finishes line. Learn to create with rich color and beautiful finishes suitable for DIY, paper projects and more.

You will use a combination of paints and our specialty products to create this beautiful decor piece for your home. You’ll also leave with Tommy Art inspiration and ideas for classes your customers will love.

SPONSORED BY: Imagination International, Inc. INSTRUCTORS: Tommaso Bottalico, Lori Craig CLASS LEVEL: All Levels PRICE: $35 (Member) $65 (Non-member)

S205: THE ROUND TABLE DISCUSSIONS

W203: INTERACTIVE CARDS WITH LAWN FAWN

FRIDAY 01|19 8:00 AM - 10:00 AM

FRIDAY 01|19 8:00 AM - 10:00 AM

Join us for a roundtable discussion on topics of interest led by AFCI Designers, Representatives, Editors and Manufacturers.

Do you have questions about working with one of our Designer members?

As a Designer member, do you have questions about working with Manufacturers, Publishers and/or managing your creative business? This is the place to ask your questions, learn, connect and discover. It’s also a great networking opportunity, so don’t forget your business cards!

Join Jenn and Kelly to create four interactive cards that will wow your customers! Be the first to use some of the latest products from Lawn Fawn including stamps, dies, inks and paper, as we will be featuring these in this class. The cards will highlight the whimsical, fun style of Lawn Fawn, and we’ll share some card-making tips and tricks along the way. Whether you own a store, are a designer or just love being creative, you are sure to be inspired. This class is more advanced however Jenn and Kelly will be sure to walk you through step-by-step while creating fun, interactive cards! A supply sheet and instructions for the class will be provided so you will be able to recreate or reteach these fun projects!

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SPEAKER: Rita Barakat WEBSITE: www.ritabarakat.com WHO SHOULD ATTEND: Retailers, Designers, Digital Content Providers, Professional Makers/DIYers BUSINESS LEVEL: All Levels CATEGORY TYPE: Various Topics PRICE: FREE (Member) $15 (Non-member)

SPONSORED BY: Lawn Fawn INSTRUCTORS: Jenn Shurkus, Kelly Marie Alvarez CLASS LEVEL: Intermediate (moderate experience) PRICE: $35 (Member) $65 (Non-member)

W205: INTRO TO TRAVELER’S NOTEBOOKS

W201: ART JOURNEY WITH CRE8TIVECRE8TIONSDESIGNS

FRIDAY 01|19 8:00 AM - 10:00 AM Traveler’s Notebooks – What are they? Why are they important to you and your business? Join Simple Stories Marketing Director Layle Koncar and learn about this hot new trend along while getting hands-on experience working in a Traveler’s Notebook of your own. Gain a thorough understanding about the trend, where it originated and how scrapbookers, planner girls, crafters and non-crafters alike are using Traveler’s Notebooks in their daily lives. Discover many ways to customize Traveler’s Notebook Inserts to help sell these products to your customers.

FRIDAY 01|19 8:00 AM - 11:00 AM Come and share the excitement of Cre8tiveCre8tionsDesigns’ Art Journal Stamp sets!

Create a unique Mixed Media Art Journal Page/ Canvas and a funky watercolor card using your favorite stamping techniques. Work with texture paste, stencils and watercolors to make fun background designs.

Learn great tips for coloring Cre8tiveCre8tionsDesigns’ stamped girls.

SPONSORED BY: Simple Stories INSTRUCTOR : Layle Koncar

CLASS LEVEL: Beginner (little to no experience) PRICE: $50 (Member) $80 (Non-member)

W206: ICE RESIN EXPRESSION FRIDAY 01|19 8:00 AM - 10:00 AM Join Ice Resin Creative Director, Susan Lenart Kazmer and explore mixed media jewelry using Ranger’s ICE Resin. Learn from this high fashion jewelry artist as she guides you though the creation of a wearable masterpiece. Incorporating innovative jewelry techniques along with new products from ICE Resin you will leave this inspirational workshop with a fashion forward work of art.

SPONSORED BY: Ranger Industries INSTRUCTOR : Susan Lenart Kazmer CLASS LEVEL: All Levels PRICE: $35 (Member) $65 (Non-member)

SPONSORED BY: Little Darlings Rubber Stamps, LLC. INSTRUCTOR : Andrea Gomoll CLASS LEVEL: Beginner (little to no experience) PRICE: $35 (Member) $65 (Non-member)

W207: GEL PRESS ® PRINTING ACADEMY INTRODUCTORY WORKSHOP FRIDAY 01|19 8:00 AM - 12:00 PM The Gel Press ® Printing Academy Workshops encompass education of the most important aspects of the product line and provide a solid foundation of knowledge for successful use. Gel Press ® Academy is useful for artists and art educators, craft enthusiasts, store owners or employees, and designers in the paper crafting industry. Register for the introductory workshop and learn best practices for getting the most from the Gel Press ® brand of products and monoprinting techniques for creating a portfolio of inspiring samples to use in your classes! Plus, get an exclusive kit of Gel Press ® products for use in the workshop and to take home with you!

SPONSORED BY: Gel Press INSTRUCTOR : Sally Lynn MacDonald CLASS LEVEL: Beginner (little to no experience) PRICE: $55 (Member) $85 (Non-member)

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FRIDAY WORKSHOPS | SEMINARS S206: DELIVERING EXCEPTIONAL EXPERIENCES – YOUR PEOPLE MATTER

S208: HOW TO DEFEAT ONLINE COPYCATS

FRIDAY 01|19 9:30 AM - 10:30 AM

FRIDAY 01|19 10:00 AM - 11:00 AM

Designing and reacting to customer interactions to exceed their expectations increases customer satisfaction, loyalty and advocacy. It’s your team – your human capital – that make or break the customer experience. Are you doing what it takes to find, train, motivate and retrain the right talent? Join me and learn what it takes to deliver an exceptional customer experience; from finding the right people to training and motivating those people to designing the right experience

If you are running a successful creative business, you’ll encounter online copycats. They’ll make your blood boil and disrupt your productivity.

In this seminar, we’ll first discuss what is and isn’t protected by copyright.

Once you understand what you can protect, we’ll walk through the five questions you need to answer to decide if you can, can’t, or maybe shouldn’t take action.

Finally, we’ll wrap with the three common actions you’ll take if you can take action.

By the end, you’ll have an action plan you can follow anytime an online copycat crops up. So, you’ll be able to call your friend and rant, but then take action and keep your business moving forward.

SPEAKER: Joe Rotella, Delphia Consulting, LLC WEBSITE: www.delphiaconsulting.com WHO SHOULD ATTEND: Retailers, Designers, Digital Content Providers, Professional Makers/DIYers BUSINESS LEVEL: All Levels CATEGORY TYPE: Business Operations PRICE: FREE (Member) $15 (Non-member)

S207: CRAFTING SOCIAL MEDIA AS AN EXTENSION OF YOUR CREATIVE WORK FRIDAY 01|19 9:30 AM - 10:30 AM Is social media an obstacle, or is it an extension of your artistic expression? Join this session to: - Discover how social media is a complement to your creative process - Understand features available and best practices - Select tools that are a natural fit for your specialty area - Explore social media’s role in digital community building Leave with tools to implement, even with limited time and resources!

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SPEAKER: Kiffanie Stahle, the artist’s J.D. LLC WEBSITE: www.theartistsjd.com WHO SHOULD ATTEND: Designers, Digital Content Providers, Professional Makers/DIYers BUSINESS LEVEL: Beginner CATEGORY TYPE: Legal PRICE: FREE (Member) $15 (Non-member)

S209: EXPAND YOUR CUSTOMER BASE: EASY WAYS TO SELL TO TEACHERS, HOMESCHOOLERS, AND KIDS FRIDAY 01|19 10:00 AM - 11:00 AM

SPEAKER: Anna Ebert, FunnelCake: Social Media Architecting WEBSITE: www.feedthefunnelmarketing.com WHO SHOULD ATTEND: Designers, Retailers, Digital Content Providers, Professional Makers, DIYers BUSINESS LEVEL: Intermediate CATEGORY TYPE: Social Media PRICE: FREE (Member) $15 (Non-member)

Learn simple ways to increase your sales by targeting three specific populations: teachers, homeschoolers, and kids.

Explore how to turn unsold merchandise, scraps, and other extras into money makers. Leave ready to implement dozens of ideas specific to your brick-andmortar or online store.

SPEAKER: Cindy deRosier, My Creative Life WEBSITE: www.cindyderosier.com WHO SHOULD ATTEND: Retailers BUSINESS LEVEL: Beginner CATEGORY TYPE: Point of Sale PRICE: FREE (Member) $15 (Non-member)

S210: URBAN SKETCHING AND TRAVEL JOURNALING

S211: HANDS-ON LAB: STYLING CONTENT FOR YOUR BRAND

FRIDAY 01|19 11:00 AM - 12:00 PM

FRIDAY 01|19 11:00 AM - 1:00 PM Learn how to style content with your brand in mind. In this Hands-On Lab, you will be encouraged to bring five items that represent your brand, so you can learn how to style and photograph your content and create your unique look. Please bring your phone or tablet with Snapseed downloaded. SPEAKER: Amber Kemp-Gerstel, Damask Love WEBSITE: www.damasklove.com WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: All Levels CATEGORY TYPE: Digital Content/Marketing PRICE: $40 (Member) $65 (Non-member)

Hosting urban sketching at your store can help you reach a group of creatives that you might be missing as well as increase sales in purchases of materials related to sketching. This trend mirrors the general increase in sketching worldwide. Urban sketching allows your customers to travel light and engage in creativity while traveling. This trend also folds in with the rise in travel journaling. I will cover what urban sketching is, who does it, what supplies are needed, how to teach it and how it can increase word of mouth about your store. And for a full on experience, join me for an Urban Sketching outing by registering to S203: Urban Sketching Morning.

SPEAKER: Lee Kellogg, Creativity Merchants, Inc. WEBSITE: www.leekellogg.com, www. funrubberstamps.com, www.stampafe.com WHO SHOULD ATTEND: Retailers BUSINESS LEVEL: Beginner CATEGORY TYPE: Content and/or Digital Marketing PRICE: FREE (Member) $15 (Non-member)

W208: CELEBRATE IN STYLE WITH GINA K. DESIGNS FRIDAY 01|19 11:00 AM - 12:30 PM Join Therm O Web for this fun workshop and see how easy it is to use the Gina K. Designs line. Learn various techniques on cardmaking with Gina’s Foil-Mates, Cardstock, Dies, Inks and more! Then, take those same supplies and turn those into party goods to coordinate with the cards. It’s amazing how versatile this line is and Therm O Web can’t wait to show you how soon you’ll want to foil everything!

SPONSORED BY: Therm O Web INSTRUCTORS: Julia Sandvoss, Dawn Gehring CLASS LEVEL: Intermediate (moderate experience) PRICE: $45 (Member) $75 (Non-member)

W209: DISTINCTLY DYLUSIONAL FRIDAY 01|19 11:00 AM - 1:00 PM Join Ranger Signature Designer, Dyan Reaveley, as she continues to bring us into her world of Dylusions with her signature style of unique and intriguing imagery.

Learn Dyan’s latest techniques as she guides you through her colorful world to complete a finished project. Be one of the first to play with and explore brand new Dylusions products that will continue to inspire creativity and imagination for art journalers and paper crafters.

SPONSORED BY: Ranger Industries INSTRUCTOR: Dyan Reaveley CLASS LEVEL: All Levels

PRICE: $35 (Member) $65 (Non-member)

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FRIDAY WORKSHOPS | SEMINARS S212: DEVELOPING YOUR WRITING VOICE FOR YOUR BUSINESS

W210: ADHESIVES 101

FRIDAY 01|19 11:30 AM - 12:30 AM

Learn how to use, refill and demonstrate Scrapbook Adhesives by 3L’s adhesive products through handson instruction. Get tips, tricks, and new ideas for your customers’ crafts, home, school and office! Find out how to “Wear Your Adhesives on the Outside” by pairing 3L’s products with glitter, foil, embossing powder, and more to make easy and impressive embellishments.

Leave with adhesive products ($100 retail value)!

Writing is critical for today’s craft businesses.

Whether you’re penning clickable blog headlines, fascinating Facebook photo captions, clear tutorial instructions, or clever Tweets, having a consistent voice for your business can attract customers and keep them engaged. We’ll share tips for keeping your writing clear while also developing a recognizable style. We’ll explore organization for larger projects (like a blog post series); writing engaging openings; the rules of writing for different social media platforms; using keywords naturally; and developing comfort in your own (or your business’s) writing voice.

SPEAKERS: Marie Segares, Planetarium Station; Kathy Cano-Murillo, The Crafty Chica WEBSITE: www.undergroundcrafter.com, www.craftychica.com WHO SHOULD ATTEND: Retailers, Designers, Digital Content Providers, Professional Makers/DIYers BUSINESS LEVEL: Intermediate CATEGORY TYPE: Content and/or Digital Marketing PRICE: FREE (Member) $15 (Non-member)

S213: THE FACEBOOK ALGORITHM: HOW TO GET IN FRONT OF THE RIGHT AUDIENCE FRIDAY 01|19 11:30 AM - 12:30 PM With organic reach falling through the floor for most brands on Facebook, understanding its algorithm becomes a critical part of your social media strategy.

Learn the top mistake made by brands on Facebook and how you might be shooting yourself in the foot. This seminar is aimed at users who have a basic working knowledge of Facebook marketing and are already using it for their business.

You’ll learn to calculate your position in the Facebook algorithm and get actionable tips on how to quickly increase your reach and engagement.

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SPEAKER: Jennifer Cario, SugarSpun Marketing WEBSITE: www.sugarspunmarketing.com WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: Intermediate CATEGORY TYPE: Social Media PRICE: FREE (Member) $15 (Non-member)

FRIDAY 01|19 11:30 AM - 1:30 PM

SPONSORED BY: 3L Corporation INSTRUCTOR: Beth Pingry CLASS LEVEL: All Levels PRICE: $35 (Member) $65 (Non-member)

S214: BUT NOW WHAT? THE REAL LIFE CYCLE OF FAR REACHING MEDIA EXPOSURE FRIDAY 01|19 12:00 PM - 1:00 PM We all want press and when we finally get it, the world seems to stop for a moment. There’s excitement, celebrating, toasting, a few insanely excited social media posts, and then, typically, radio silence. Get the insight from an artist whose been featured in People, The Knot, Southern Weddings, Vanity Fair, and more.

You’ll learn: - The real life cycle of print and digital media features and how to work each to your best benefit - How to design a thorough and targeted marketing plan once a feature has been confirmed - The top five buzz building tactics to use on social media during a project’s development - Real life examples of how there is power in patience when it comes to print media - Choosing collaborators to elevate your media exposure - Best practices for writing a “can’t ignore this” type of submission and how to best follow up - Surprising alternative ways to gain media exposure

SPEAKER: Kristy Rice, Momental Designs WEBSITE: linktr.ee/momental WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: Beginner CATEGORY TYPE: Content and/or Digital Marketing PRICE: FREE (Member) $15 (Non-member)

S215: CREATING SYSTEMS TO SCALE: HIRING HELP AND OUTSOURCING

W213: A WHOLE NEW WAY TO BLEND COLOR WITH CHAMELEON COLOR TOPS!

FRIDAY 01|19 12:00 PM - 1:00 PM

FRIDAY 01|19 12:00 PM - 1:30 PM Coloring with marker pens continues to be on trend and color blending is what takes projects to the next level! Join Chameleon Art Products and use Chameleon Pens with new Color Tops to easily achieve smooth color-to-color blends, from light to dark, dark to light, even stacking more than one color to get rainbow-like effects. Create sample color variations and learn everything you need to know about the system, then use what you have learned to color your own canvas bag. The bag design uses an image from Penny Black Inc, and stamps and inks from Imagine, allowing more cross sale opportunities. Take away a wealth of knowledge and a stunning colored bag, three Chameleon Pens and three Chameleon Color Tops to keep and demonstrate in your store.

Join this session and learn why creating systems can help you even as an entrepreneur; how to hire locally and abroad; and how to continually look at optimizing your process to increase profitability.

SPEAKER: Robyn Johnson, Best From The Nest WEBSITE: www.bestfromthenest.com WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: Beginner CATEGORY TYPE: Technology PRICE: FREE (Member) $15 (Non-member)

SPONSORED BY: Chameleon Art Products Inc INSTRUCTORS: Cathy Andronicou, Julia Benben CLASS LEVEL: Beginner (little to no experience) PRICE: $35 (Member) $65 (Non-member)

W212: TUNISIAN 101

W211: DIY PARTY DÉCOR

FRIDAY 01|19 12:00 PM - 1:30 PM

FRIDAY 01|19 12:00 PM - 2:00 PM

Step into the next trend in crocheting - Tunisian Crochet! Watch a demonstration on the basic techniques using Clover’s new interchangeable Tunisian Crochet hooks and cords. Then, create truly unique textures with this new type of crochet that holds all of the loops on the crochet hook in a manner similar to knitting. Knowledge of basic crochet stitches helpful.

Join Yana Smakula and Debi Adams for a fun & festive DIY party décor workshop showcasing the diversity of Spellbinders dies. Create a unique invitation, décor and party favors. You wiill leave with a card, two coordinating party décor pieces, and a plethora of ideas to take back to your customers. Everyone will take home a free gift.

SPONSORED BY: Clover Needlecraft Inc. INSTRUCTOR: Sheila Rolfer CLASS LEVEL: Intermediate (moderate experience) PRICE: $35 (Member) $65 (Non-member)

SPONSORED BY: Spellbinders Paper Arts INSTRUCTORS: Debi Adams, Yana Smakula CLASS LEVEL: Intermediate (moderate experience) PRICE: $45 (Member) $75 (Non-member)

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FRIDAY WORKSHOPS | SEMINARS S216: DIA DE LOS MUERTOS 101: ADD A CRAFT INTO YOUR BUSINESS TO EDUCATE, INSPIRE AND MAKE SALES FRIDAY 01|19 1:00 PM - 2:30 PM Dia de Los Muertos (Day of the Dead) has become a mainstream holiday in the United States. Companies are putting sugar skulls on anything and everything, not really knowing the history behind this 3,000-year-old holiday. Join me as I explain the origins, history, motifs, practices used to celebrate and the meaning of sugar skulls. I have been making and selling muertos crafts for 30 years and will share a make-n-take craft while explaining everything you need to know about the holiday!

SPEAKER: Kathy Cano-Murillo, The Crafty Chica WEBSITE: www.craftychica.com WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: Beginner CATEGORY TYPE: Content and/or Digital Marketing PRICE: FREE (Member) $15 (Non-member)

W214: GEL PRESS ® PRINTING ACADEMY ADVANCED WORKSHOP FRIDAY 01|19 1:00 PM - 4:00 PM The Gel Press ® Printing Academy Workshops encompass education of the most important aspects of the product line and provide a solid foundation of knowledge for successful use. Register for the advanced workshop and learn advanced techniques for and the artistic aspects of working with the Gel Press ® brand of products! Create a portfolio of inspiring samples to use in your classes! Plus, get an exclusive kit of Gel Press ® products for use in the workshop and to take home with you, as well as a lapel pin and badge for your website once you have completed the workshop. Attendance is only recommended if you have already taken the Gel Press ® Printing Academy Introductory Workshop.

SPONSORED BY: Gel Press INSTRUCTOR: Sally Lynn MacDonald CLASS LEVEL: Intermediate (moderate experience) PRICE: $55 (Member) $85 (Non-member) 26

W215: MIXED MEDIA FLORAL WORKSHOP FRIDAY 01|19 1:00 PM - 4:00 PM Join Tracy Weinzapfel for mixed media fun! From start to varnish, learn techniques you can incorporate on canvas, art journals and other surfaces. Come and play with Dare 2b Artzy stamps and the latest DecoArt products. Receive an inspirational learning experience where you’ll be creative and have fun, and one (1) free Totally Tracy stamp set.

SPONSORED BY: Dare 2b Artzy, DecoArt, Inc. INSTRUCTORS: Tracy Weinzapfel CLASS LEVEL: All Levels PRICE: $50 (Member) $80 (Non-member)

S217: PROTECTING YOUR BRAND ON AMAZON: MANAGING YOUR PRICE, PRESENCE, AND PROFITS ON AMAZON FRIDAY 01|19 1:30 PM - 2:30 PM Join this session and learn how to manage your brand reputation on Amazon; how to keep your prices aligned with brick and mortar prices; and how to work with 3P sellers or sell directly on Seller Central.

SPEAKER: Robyn Johnson, Best From The Nest WEBSITE: www.Bestfromthenest.com WHO SHOULD ATTEND: Retailers, Manufacturer, Manufacturer Rep BUSINESS LEVEL: Intermediate CATEGORY TYPE: eCommerce PRICE: FREE (Member) $15 (Non-member)

S218: 10 WAYS TO USE SOCIAL MEDIA TO PROMOTE AN EVENT

S220: THE REAL TRUTHS TO CREATIVE COLLABORATIONS

FRIDAY 01|19 1:30 PM - 2:30 Ever been under the pressure to get as many people as possible to your next event? Curious how you can use social media to make that happen?

I’ll present 10 ways to implement the use of live and regular video into your strategy and increase your organic reach. This will take the confusion and mystery away and give you a simple checklist system that you can use over and over for your events or for the events of your clients.

FRIDAY 01|19 2:00 PM - 3:00 Partnerships can be a beautiful thing in the world of a small business entrepreneur, but when they fail it can be a hard thing to overcome and continue to move forward.

Takeaways from this presentation will be: - Setting the stage for a mutually beneficial partnership - The benefits of working with large and local brands - How to build a thriving community of successful, supportive creative businesses

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SPEAKER: Heather Heuman, Sweet Tea Social Marketing WEBSITE: www.sweetteasocialmarketing.com WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: Beginner CATEGORY TYPE: Social Media PRICE: FREE (Member) $15 (Non-member)

S219: CONTENT CREATORS AND YOU: HOW TO WORK WITH INFLUENCERS TO GROW YOUR BRAND FRIDAY 01|19 2:00 PM - 3:00 PM In an increasingly connected world, Digital Content Creators can be the link between crafters and your business. In this seminar, we’ll share how Suppliers, Buyers, Designers, and Professional Makers can work with Digital Content Creators to share your products and shops with a wider audience while maintaining a personal touch. We’ll discuss options for collaborating with Digital Content Creators to create original web content to promote your business, different approaches to compensation, balancing sharing your message with the content creator’s authenticity, and more.

SPEAKERS: Marie Segares, Underground Crafter; Tamara Kelly, Moogly; Jessie Rayot, Jessie At Home; Kathy Lashley, ELK Studio Handcrafted Crochet De WEBSITE: undergroundcrafter.com, mooglyblog.com, jessieathome.com, elkstudiohandcraftedcrochetdesigns.com WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: Beginner CATEGORY TYPE: Content/Digital Marketing PRICE: FREE (Member) $15 (Non-member)

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SPEAKER: Mandy Evans, Mandy Evans Photography WEBSITE: www.mandyevansphoto.com WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: Intermediate CATEGORY TYPE: Branding and/or Manufacturing PRICE: FREE (Member) $15 (Non-member)

S221: HANDS-ON LAB: SOCIAL MEDIA IN 60 MINUTES A WEEK FRIDAY 01|19 2:00 PM - 4:00 Social media takes too long, but what if there was a way to spend less time on social media each week and still have a winning strategy? I’ll walk you through the workflows I use to schedule hundreds of social media posts per week across multiple social media accounts on the top platforms, such as Pinterest, Twitter, Facebook, and Instagram, all while following best practices and proven strategies for each platform. I’ll also give you insight on the best tools for managing social media content, scheduling content, and working remotely with others who can schedule the content for you. Plus, I’ll provide an action plan that can double as your company’s social media procedure manual with detailed steps for using each tool in the workflow.

PM

SPEAKER: Jennifer Priest, Smart Creative Social WEBSITE: smartcreativesocial.com WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: Intermediate CATEGORY TYPE: Social Media PRICE: $40 (Member) $65 (Non-member)

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FRIDAY WORKSHOPS | SEMINARS W216: MIX IT UP WITH REBEKAH MEIER’S MIXED MEDIA PRODUCTS

W218: BLENDING MADE EASY WITH CHAMELEON COLOR TONE PENCILS!

FRIDAY 01|19 2:00 PM - 4:00 PM

FRIDAY 01|19 3:00 PM - 4:30 PM

Join Mixed Media Artist Rebekah Meier as she steps you through her amazing new products with Therm O Web. Let the designer herself show you her innovative quick start mixed media products to inspire you and your customers. Work with Rebekah Meier’s Art Sheets, Art Tape, Foam Sheets, Adhesive Sheets, Mixed Media Medium and Transfer Foils in gorgeous metallic colors.

Leave feeling like a mixed media artist as these products are truly for everyone!

Achieve six different looks with just one Chameleon pencil, using Chameleon Art Products’ new pencil blending medium. Create your own swatch book that will be a useful sales tool as well as a creative resources for creating your cards. You will create one white card using only two pencils to achieve stunning results, and another on black card stock, using four pencils to show how versatile and rich the colors appear on different mediums.

The cards are designed using images from Penny Black Inc, die from Spellbinders, and ink from Imagine, allowing more cross sale opportunities. Get five Chameleon Color Tones Pencils (10 colors) and a Chameleon Colorless Blender pen, as well as all the supplies to make two stunning cards.

SPONSORED BY: Therm O Web INSTRUCTORS: Rebekah Meier, Julia Sandvoss CLASS LEVEL: Intermediate (moderate experience) PRICE: $50 (Member) $80 (Non-member)

W217: EXPLORATIONS IN MIXED MEDIA FRIDAY 01|19 2:00 PM - 4:00 PM Join Ranger Signature Designer Dina Wakley for all the latest in mixed media! Learn techniques that are fun for paper crafts of all kinds, from art journaling to amazing cards to canvases, and more! Use the newest, exciting products while being guided by this mixed media master through innovative ideas that will keep your customers coming back for more.

SPONSORED BY: Ranger Industries INSTRUCTOR: Dina Wakley CLASS LEVEL: All Levels PRICE: $35 (Member) $65 (Non-member)

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SPONSORED BY: Chameleon Art Products Inc INSTRUCTORS: Cathy Andronicou, Julia Benben CLASS LEVEL: Beginner (little to no experience) PRICE: $35 (Member) $65 (Non-member)

W219: FLOURISHING WITH TOMBOW MARKERS FRIDAY 01|19 3:00 PM - 4:30 PM Take this hands-on workshop for an introduction to brush lettering and create a beautiful alphabet, adorned with swashes and accents. You will use Tombow’s Fudenosuke calligraphy brush pens, and add colors using Tombow’s TwinTone Markers. No previous lettering skills needed.

SPONSORED BY: Tombow INSTRUCTOR: Marie Browning CLASS LEVEL: Beginner (little to no experience) PRICE: $35 (Member) $65 (Non-member)

S222: HOW TO HOST A LOCAL CRAFT EVENT AT A BREWERY, COFFEE SHOP OR RESTAURANT

S224: FEED YOUR BRAIN: INCREASING TRUST AND SALES IN YOUR ONLINE STORE

FRIDAY 01|19 3:30 PM - 4:30 This seminar will provide an overview of craft event planning at a venue such as a brewery, coffee shop or restaurant, and will review steps to selecting a venue, working with a host venue, publicity efforts, event preparation and also post-event follow up. The presentation will include photos and sample craft kits to provide ideas and inspiration on how to incorporate a pop up gift shop with craft kits and basic craft supplies as part of a craft event. This seminar will go over pre-event logistics based upon my experience as a sole proprietor, including the basic checklist of obtaining a local business license and state seller’s permit.

The seminar will also cover potential event problems/ snafus and how to anticipate or respond to them during your event.

FRIDAY 01|19 3:30 PM - 5:30 One of the primary factors in getting someone to hit the buy button is trust in your brand. In this handson session, you’ll learn how you can boost trust with potential customers on your website. We’ll discuss how to create privacy policies and terms and conditions that reflect your brand and your voice. (And that legal jargon can be kept to a minimum!) By the end of the session, you’ll have played website Mad Libs and posted your newly created terms of service and privacy policy on your website! You’ll also leave with an action plan on how to update these documents as needed.

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SPEAKER: Rina M Gonzales, Mothership Scrapbook Gal by Rina Gonzales WEBSITE: www.mothershipscrapbookgal.com WHO SHOULD ATTEND: Retailers BUSINESS LEVEL: Beginner CATEGORY TYPE: Social Media PRICE: FREE (Member) $15 (Non-member)

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SPEAKER: Kiffanie Stahle, the artist’s J.D. LLC WEBSITE: theartistsjd.com WHO SHOULD ATTEND: Retailers, Designers, Digital Content Providers, Professional Makers/DIYers BUSINESS LEVEL: Beginner CATEGORY TYPE: Legal PRICE: $40 (Member) $65 (Non-member)

S223: 10 RETAIL IDEAS WORTH STEALING

W220: GEL PRESS MIXED MEDIA MONOPRINTING TO THE MAX

FRIDAY 01|19 3:30 PM - 4:30 As retail strategists, Rich Kizer and Georganne Bender are on a constant search to discover and uncover the things retailers do to entice shoppers to their stores.

This presentation will share the 10 best ideas from successful retailers across the country, plus ideas to use them in your own store.

The ideas include: - How to personalize and expand the in-store experience - Events and promotions that keep customers coming back - New technologies customers love - Marketing strategies that work - Store operations to help you maximize your sales floor, and more

FRIDAY 01|19 3:30 PM - 5:30 PM This fun and technique-heavy workshop explores approaches to creative monoprinting with the Gel Press ®. You will make stacks of beautiful papers using stencils, stamps, and texture tools. Learn mark making to the max and create a custom mixed media sample to inspire your customers!

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SPEAKERS: Rich Kizer & Georganne Bender, KIZER & BENDER Speaking!

WEBSITE: www.kizerandbender.com WHO SHOULD ATTEND: Retailers BUSINESS LEVEL: Intermediate CATEGORY TYPE: Branding and/or Manufacturing PRICE: FREE (Member) $15 (Non-member)

SPONSORED BY: Gel Press INSTRUCTOR: Cheryl Boglioli CLASS LEVEL: Beginner (little to no experience) PRICE: $50 (Member) $80 (Non-member)

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FRIDAY WORKSHOPS | SEMINARS S225: TAKE CHARGE OF YOUR SOCIAL MEDIA

W116: THE ART OF BRUSH LETTERING

FRIDAY 01|19 4:00 PM - 5:00 PM

FRIDAY 01|19 4:00 PM - 6:00 PM Kelly Klapstein, author of “The Art of Brush Lettering,” travels internationally teaching calligraphy with brush pens and watercolor. Learn about lettering with brush pens from her informative, detailed teaching style and gain an understanding of how to offer lettering workshops that customers will enjoy. Whether you are using calligraphy to make cards, scrapbook, art journal, or design home décor, the techniques of brush lettering will make your projects shine.

Are you frustrated by Facebook and perplexed

by Pinterest? Don’t know the difference between Instagram and Snapchat?

Trying to decide if you’re concise enough to use Twitter? Then this panel is for you! We’ll share an overview of several major social media platforms, describe how to craft a social media strategy for your business, and explain how we use analytics and testing to make changes to our own tactics as platforms evolve. We’ll also share the helpful tools we use for organizing or automating social media posts, as well as tips for deciding whether outsourcing your social media posting is right for your business.

PRICE: FREE (Member) $15 (Non-member)

SPEAKERS: Marie Segares, Underground Crafter; Tamara Kelly, Moogly; Jessie Rayot, Jessie At Home; Bethany Dearden, Whistle and Ivy WEBSITE: undergroundcrafter. com, mooglyblog. com, jessieathome.com, whistleandivy.com WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: Beginner CATEGORY TYPE: Social Media

S226: PHD TO PHDIY: CRAFTING YOUR HOBBY INTO YOUR CAREER FRIDAY 01|19 4:00 PM - 5:00 PM How many people can say they get paid to have fun? Learn how Amber Kemp-Gerstel crafted her hobby into her career.

Amber will provide tips and recommendations as she discusses her journey from being a full-time clinical child psychologist to fulltime crafter.

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SPEAKER: Amber Kemp-Gerstel, Damask Love WEBSITE: damasklove.com WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: Beginner CATEGORY TYPE: Business Operations PRICE: FREE (Member) $15 (Non-member)

SPONSORED BY: American Crafts, Kelly Creates INSTRUCTORS: Kelly Klapstein CLASS LEVEL: Beginner (little to no experience) PRICE: $45 (Member) $75 (Non-member)

W221: SIZZIX DESIGNER SHOWCASE FRIDAY 01|19 4:00 PM - 6:00 PM This two-hour creative venture will leave any artistic soul feeling truly inspired. Meet and learn from five Sizzix ® licensed designers, creating projects and samples that showcase each of their own unique design styles. This exclusive workshop lets you experience firsthand why Sizzix ® has teamed up with these imaginative and innovative leaders in the creative industry. Plus, receive a free V.I.P swag bag loaded with Sizzix goodies!

SPONSORED BY: Ellison Education/Sizzix INSTRUCTOR: Sizzix Licensed Designers CLASS LEVEL: Beginner (little to no experience) PRICE: $145 (Member) $175 (Non-member)

W222: X-LOCK: UNISEX METAL BRACELET FRIDAY 01|19 4:00 PM - 6:00 PM Children, tweens and adults can make professional artisanquality jewelry with Linkt™ Craft Kits. Use Linkt Craft Kit’s patent-pending tool to help you link metal rings together, creating a stunning piece of real jewelry faster than you think. The metal is soft enough that you can bend the rings by hand, but strong enough to make lasting jewelry. Kits include crystal-clear instructions, materials to make five bracelets in a variety of colors, and a bonus charm and a patent-pending layout tool. Linkt™ Craft Kits was designed with Rebeca Mojica, world-renowned chainmaille artisan and award-winning jewelry designer to make this artform accessible to all, This patent-pending product was named one of the top 5 Innovations Center finalists at Creativation 2017. Learn how to get your customers excited to try all the products in this new line!

SPONSORED BY: Neat-Oh! International, LLC, INSTRUCTOR: Rebeca Mojica CLASS LEVEL: Beginner (little to no experience) PRICE: $35 (Member) $65 (Non-member)

S227: HANDS-ON LAB: BECOMING A BLOGGING BOSS FRIDAY 01|19 5:00 PM - 7:00 Bring your laptop! From start to finish, I’ll show you how to get your blog up and running.

This Hands-On Lab will be full of great tips for those thinking, doing or drowning in the blogging world.You’ll learn: - How to implement a blogging schedule - To create evergreen content for your audience - SEO and how to obtain high Google rankings - Keyword strategies - Blog design and matching it your brand - Categories - Must have blog plug ins for success You’ll leave with strategies, tactics, tips and techniques you will be able to implement the second you return to your store!

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SPEAKER: Mandy Evans, Mandy Evans Photography WEBSITE: www.mandyevansphoto.com WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: Beginner CATEGORY TYPE: Blogging PRICE: $40 (Member) $65 (Non-member)

S228: MERCHANDISING FOR MORE REVENUE IN A CRAFT RETAIL STORE FRIDAY 01|19 5:30 PM - 6:30 This seminar will be broken up into two parts.

The first will discuss the ways in which retailers can incorporate other merchandise and services into their business to generate new revenue.

The second part will share tips on merchandising your store to maximize your profits. You’ll learn insider tips from major retailers on how to make your store more inviting and engaging for the customers. Tips will include how to and DIY examples for everything from lighting to signage to product mixes.

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SPEAKER: Lindsay Anvik, See Endless WEBSITE: www.seeendless.com WHO SHOULD ATTEND: Retailers BUSINESS LEVEL: Intermediate CATEGORY TYPE: Content and/or Digital Marketing PRICE: FREE (Member) $15 (Non-member)

S229: YES, IT’S ALL JUST LOVELY BUT...: BUILDING STRUCTURE AND PROCESS WITHIN A HIGHLY ARTISTIC BRAND FRIDAY 01|19 5:30 PM - 6:30 PM We all get tangled up in the pretty of our business, in how it all seems just so fabulous and fun. But, quickly we’re swallowed up by the calls to return and proofs to email and bills to pay, wondering when we will ever get back to the painting table. Learn the following from a 15 year veteran of the creative industry: - How to spot areas of your business that require attention immediately and in the near SPEAKER: future Kristy Rice, Momental - The three myths of running Designs a creative business that are WEBSITE: slowly killing your profits linktr.ee/momental - How not having process at every stage of your business is WHO SHOULD ATTEND: holding you back Designers, Professional - How to determine and develop Creatives, Digital Content the processes that will catapult Providers, Retailers your customer experience to BUSINESS LEVEL: the next level Intermediate - Learn why you need process CATEGORY TYPE: and structure even if you have Branding and/or few or no employees Manufacturing - Evaluate case studies from PRICE: several well known artists/ FREE (Member) crafters and learn how they built process in their businesses $15 (Non-member)

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SATURDAY WORKSHOPS | SEMINARS W225: APPLIQUÉ MADE EASY WITH CLOVER WONDER FUSE FRIDAY 01|19 6:00 PM - 7:30 PM Appliqué is the icing on the cake for everything we sew, from home décor to fashion to quilting. Mix or match colors and textures to change the dimension (think layered appliqué) and appeal of any creative project.

Experience creative ways to use Clover’s new Wonder Fuse to satisfy your most ambitious creative designs embellishing a handy tote.

SPONSORED BY: Clover Needlecraft Inc. INSTRUCTORS: Debra Haney CLASS LEVEL: Beginner (little to no experience) PRICE: $45 (Member) $75 (Non-member)

W224: SIZZIX CARDS THAT WOW FRIDAY 01|19 6:00 PM - 8:00 PM Sizzix ® Designer Stephanie Barnard ® is die-cutting, stamping and inventing her way into making card design an adventure for all crafters. With her signature Fold-it, Flip-It, Stand-Ups, Step-Ups, and Drop-ins designs, Stephanie is always on the cutting edge of 3D card innovation. In this fast-paced workshop, create two cards using Stephanie Barnard designs, the Stampers Secret Weapon and the Sizzix Big Shot™! Enjoy your creative time and leave with new inspiration and essential product knowledge that you can share with your customers back home. Plus, receive a free V.I.P swag bag loaded with Sizzix goodies!

SPONSORED BY: Ellison Education/Sizzix INSTRUCTORS: Stephanie Barnard CLASS LEVEL: Intermediate (moderate experience) PRICE: $35 (Member) $65 (Non-member)

W226: WATERCOLORING WITH TOMBOW MARKERS

W227: PEBEO MIXED MEDIA FANTASY POPPY

FRIDAY 01|19 6:00 PM - 7:30 PM Join this workshop for an introduction to watercolor effects with Tombow’s Dual Brush Pens. These waterbased markers can easily be paired with water and a watercolor brush to give you the watercolor painting effect, without the need for paint. Learn different techniques of adding color to paper, blending, and creating new colors to create a finished piece.

FRIDAY 01|19 6:00 PM - 9:00 PM Join artist Tristina Dietz Elmes and make a stunning Fantasy Poppy artwork with the exciting creative versatility of the Mixed Media by Pebeo paints! Follow along as you collage, then build layers of visual and physical texture using Pebeo’s water-based Studio Acrylic, dimensional Cerne Relief and Sand Texture paints. Top it all off with Pebeo’s spectacular transparent Vitrail and special effects Fantasy Prisme and Fantasy Moon liquid oil paints for an incomparably special finish. Enjoy this exploration into new techniques and materials, and leave with a completed artwork!

SPONSORED BY: Tombow INSTRUCTOR: Marie Browning

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CLASS LEVEL: Beginner (little to no experience) PRICE: $35 (Member) $65 (Non-member)

SPONSORED BY: Pebeo, Inc. INSTRUCTOR: Tristina Dietz Elmes CLASS LEVEL: All Levels PRICE: $60 (Member) $90 (Non-member)

S301: LEARNING CIRCLE: FROM COMPUTER SCREEN TO TV SCREEN

S303: MANAGING AN INTERNATIONAL SOCIAL MEDIA PRESENCE

SATURDAY 01|20 11:30 AM - 12:05 PM It’s easy to establish an online persona, but how do you go from behind a computer screen to being in front of a camera? Learn easy tips on how you can begin developing your on screen persona in a way that can help you engage and grow your following.

SPEAKER: Amber Kemp-Gerstel, Damask Love WEBSITE: www.damasklove.com WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: Beginner CATEGORY TYPE: Digital Content PRICE: FREE (Member) FREE (Non-member)

SATURDAY 01|20 12:00 PM Social media is not limited to the United States only.

Understanding networks, content and language considerations will allow you to craft an effective international social strategy.

This class will utilize several international case studies to showcase do’s and don’ts of an effective strategy.

We’ll review international networks, content creation, language translation and cultural considerations.

S302: IDISCOVER: A CONTRACT MAKES YOU THE KINDEST BIZ OWNER AROUND

S304: RESEARCH, WRITE, REACH: HOW TO CREATE CONTENT THAT MAKES PEOPLE CLICK

SATURDAY 01|20 12:00 PM - 12:30 PM

SATURDAY 01|20 12:00 PM - 1:00 PM Join the Prime Publishing LLC team for an hour-long presentation on how to create engaging, clickable, and valuable content for your audience. From what research tools to use to discover popular content topics and ideas and shaping your SPEAKER: content to how to promote Stuart Hochwert, Prime your hard work for optimum Publishing LLC exposure through social WEBSITE: www.primecp.com media and other channels, WHO SHOULD ATTEND: this seminar will give you the tools you need to create All Attendees Internet-ready content. With BUSINESS LEVEL: Beginner more than 2.5 million blog CATEGORY TYPE: posts being posted every Content and/or Digital single day, making content Marketing that stands out is the key to PRICE: FREE (Member) success. $15 (Non-member)

Kiffanie Stahle will teach you why a contract is not a power play, but instead a courtesy you extend to partners. Afterwards, Krysten will give you tips on what to think about when managing your business finance.

SPEAKER: Kiffanie Stahle, the artist’s J.D. LLC WEBSITE: www.theartistsjd.com WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: Beginner CATEGORY TYPE: Legal/Branding PRICE: FREE (Member) FREE (Non-member)

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SPEAKER: Leanne Pressly, Stitchcraft Marketing WEBSITE: www.stitchcraftmarketing.com WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: Beginner CATEGORY TYPE: Social Media, International PRICE: FREE (Member) $15 (Non-member)

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SATURDAY WORKSHOPS | SEMINARS S305: SELF-PUBLISHING BOOT CAMP SATURDAY 01|20 12:00 PM - 1:30 PM It’s now easier (and more affordable) than ever to selfpublish your own books using digital and print-on-demand resources. Craft books are a great way to connect with new fans, promote your business-to-business services, earn money, and meet other goals. But, with so many options to consider, it’s easy to get overwhelmed.

This session will provide an overview of the decisions you’ll need to make before self-publishing a book. You’ll be guided through activities that will help you choose the right format for your book, decide what to do yourself and what to outsource, and set up a publishing timeline.

You’ll leave the class ready to bring your book baby to life!

PRICE: FREE (Member) $15 (Non-member)

W301: DESIGNING TRENDY ACCESSORIES SATURDAY 01|20 12:00 PM - 2:00 PM Not surprisingly, Spellbinders is on the forefront of bringing innovative and unique ideas to the creative table. Featuring their Platinum machine and Contour dies, learn how to make fabulous fashion and/or home décor accessories that are not only trendy, but that make great gifts. Come play with leather, fabric, shrink plastic and a variety of other materials and create different kinds of functional art. Leave with product donations to take home.

SPEAKERS: Marie Segares, Underground Crafter; Kathy Cano-Murillo, The Crafty Chica WEBSITE: undergroundcrafter.com, craftychica.com WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: Beginner CATEGORY TYPE: Blogging

SPONSORED BY: Spellbinders Paper Arts INSTRUCTORS: Debi Adams CLASS LEVEL: Intermediate (moderate experience) PRICE: $45 (Member) $75 (Non-member)

W305: LEARN TO LIGHT UP YOUR CARDS!

W302: FALL IN LOVE WITH TERIAL ARTS

SATURDAY 01|20 12:00 PM - 1:30 PM Add some spark to your cards with Chibitronics circuit stickers. Come see how you can combine technology with papercrafting and turn it into a creative new style of card that will brighten someone’s day!

SATURDAY 01|20 12:00 PM - 2:00 PM

SPONSORED BY: Chibitronics INSTRUCTOR: Patricia Ng

CLASS LEVEL: All Levels PRICE: $35 (Member) $65 (Non-member)

Allow Imagination International to introduce you to our innovative liquid fabric stabilizer, Terial Magic. Meet the creator Terry McFeely and learn her tricks crafting with fabric! See how a $9.95 (MSRP) product can open the door to creativity for your papercraft customers by using fabric like they would paper for die-cutting, printing and cross-over fabric projects. Create a cute hoop banner and display it in your store to inspire others.

SPONSORED BY: Imagination International, Inc. INSTRUCTORS: Terry McFeely, Lori Craig 34

CLASS LEVEL: All Levels PRICE: $35 (Member) $65 (Non-member)

W303: DAVID TUTERA DIY FLOWERS WITH SIZZIX

W306: PORCELAIN PAINTING WITH PEBEO

SATURDAY 01|20 12:00 PM - 2:00 PM Sizzix ® licensed artist David Tutera has been hailed as an artist visionary whose uniquely creative talents and outstanding reputation have made him a tremendous success in the wedding and lifestyle arena. Join David and make large scale flowers with brand new die designs that are perfect for a variety of party décor projects. This workshop combines the trending popularity of paper flowers with innovative Sizzix ® technology. Plus, receive a free V.I.P swag bag loaded with Sizzix goodies!

SATURDAY 01|20 12:00 PM - 2:00 PM It’s so fun, easy and satisfying to personalize porcelain items for home décor, dishes and gifts using Pebeo’s water-based, safe, non-toxic Porcelaine150 paints, dimensional outliners and markers! Follow artist Tristina Dietz Elmes as she takes you on a step-by-step journey to create beautiful personalized kitchenware.

Besides the many inviting coordinated colors of the paints, markers and outliners, enjoy using Pebeo’s hot Porcelaine150 chalkboard paint! After drying for 24 hours, your item can be baked in a kitchen oven to become microwave and dishwasher safe. Leave with a finished painted porcelain item, reference material and a fantastic safe, non-toxic project that is easy to share with your customers of all ages.

SPONSORED BY: Ellison Education/Sizzix INSTRUCTORS: Jen Long, David Tutera CLASS LEVEL: Beginner (little to no experience) PRICE: $45 (Member) $75 (Non-member)

W304: ARTIST JOURNAL SATURDAY 01|20 12:00 PM - 2:00 PM Learn how easy it is to create your own Artist Journal with the newest releases from Tsukineko – VersaFine Clair and the newest colors of Delicata. Layer, blend and highlight these two inks to create a stunning background before adding embellishments and stamping to create the focal point on the front cover.

You will then learn how assemble your journal including a simple binding technique that will transform how you make books. The techniques taught in class can be used for card making, scrapbooking and mixed media projects. This class is ideal for all skill levels.

SPONSORED BY: Tsukineko Co Ltd INSTRUCTOR: John Peterson CLASS LEVEL: All Levels PRICE: $75 (Member) $105 (Non-member)

SPONSORED BY: Pebeo, Inc. INSTRUCTORS: Tristina Dietz Elmes, Wendy Kroeker CLASS LEVEL: All Levels PRICE: $50 (Member) $80 (Non-member)

S306: LEARNING CIRCLE: MARKETING AND ADVERTISING: WORKING WITH AN EVOLVING PLAN SATURDAY 01|20 1:20 PM - 1:55 PM Whether you have questions or want to share your ideas, this format is an open discussion forum.

From paid advertising options to DIY tactics, we’ll chat about pros and cons of both, what is working for you, what’s not, and some fresh ideas to give a try!

SPEAKER: Mandy Evans, Mandy Evans Photography WEBSITE: www.mandyevansphoto.com WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: All Levels CATEGORY TYPE: Marketing PRICE: FREE (Member) $15 (Non-member) 35

S307: WRITING FOR THE WEB: TIPS FOR MAKING YOUR CONTENT INTERNET/SEO FRIENDLY

S309: FEED YOUR BRAIN: RE/ FRAMING YOUR BUSINESS – BUSINESS CONCEPT TOOLS FOR CREATIVES

SATURDAY 01|20 2:00 PM - 3:00 PM Writing for the web is not the same as writing for print publications. Users on the Internet tend to have different expectations, shorter attention spans, and click-happy sensibilities. With 18 years of experience writing for the web, the Prime Publishing LLC team SPEAKER: will lead you through the newest Stuart Hochwert, Prime tips and tricks for making Publishing LLC Internet-approved content.

WEBSITE: Learn how users judge your www.primecp.com content before they even read a single word, how to keep users WHO SHOULD ATTEND: on your site longer, and how All Attendees to make sure Google can read BUSINESS LEVEL: your page, too. A recent survey Beginner of 1,000+ bloggers from Orbit CATEGORY TYPE: Media found that the average Content and/or Digital blog post takes up to three Marketing hours to create. Learn how and PRICE: where you should be spending this time to ensure that you FREE (Member) stand out from the crowd. $15 (Non-member)

SATURDAY 01|20 2:00 PM - 4:00 PM

S308: BUILDING BUSINESS PARTNERSHIPS, BRAND AWARENESS AND RETAIL TRAFFIC THROUGH CHARITY PROJECTS SATURDAY 01|20 2:00 PM - 3:00 PM When you create you share a piece of your heart.

Who better to share your heart with than someone in need? Come learn how charity projects can build business partnerships, brand awareness and increase retail traffic all while doing good! Charity projects unite manufactures, retailers, and crafters for a common good! Everyone is a winner!

Participants will be creating a “roll-up checkerboard” to use in a shoebox gift for Operation Christmas Child.

They may either leave their project with the speaker, or take their project home to put into a shoebox gift they pack themselves.

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SPEAKER: Betsy Burnett WEBSITE: aimhappy.blogspot.com WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: Beginner CATEGORY TYPE: Social Media PRICE: FREE (Member) $15 (Non-member)

Take your creative dreams and articulate them into actionable goals through developing a wide-angle view of why, what and how of your artistic venture.

Using entrepreneurial tools like the Business Model Canvas, S.W.O.T. analysis, mindmapping, and action planning, you’ll learn how to put into writing your aspirations to develop them into an intentional purposedriven strategic portfolio.

You’ll learn: - Entrepreneurial mindset training - Business model Canvas for creatives - S.W.O.T. analysis - Mindmapping for developing diversified revenue streams - Action planning for your creative venture

SPEAKER: Jennifer A. Reis, Make Do Creative WEBSITE: www.makedocreative.com WHO SHOULD ATTEND: Retailers, Designers, Professional Makers/DIYers BUSINESS LEVEL: Beginner CATEGORY TYPE: Business Operations PRICE: $40 (Member) $65 (Non-member)

S311: IDISCOVER: DRAWING SOCIAL MEDIA INSPIRATION FROM OTHERS & 5 STRATEGIES TO INSPIRE THE BRAND NEW KNITTER SATURDAY 01|20 2:30 PM - 3:00 PM Crafting your social media story is an artistic process, and while the end result needs to be uniquely you, there’s unexpected inspiration all over social media to help you get started (and keep you going!). In this session, you’ll explore how creatives and even nontraditional sources can be your muse. You’ll leave with tips for spotting inspiration and techniques to leverage in your social media content routine.

SPEAKERS: Anna Ebert, Kari Capone WEBSITE: feedthefunnelmarketing.com, kariskits.com WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: All CATEGORY TYPE: Social Media PRICE: FREE (Member) FREE (Non-member)

SATURDAY WORKSHOPS | SEMINARS S312: IDISCOVER: “TAKING THE LEAP” AND PURSUING YOUR CREATIVE CAREER SATURDAY 01|20 2:40 PM – 2:55 PM Join Mandy for tips and lists that are a must have to take the leap and getting your business going.

SPEAKER: Mandy Evans, Mandy Evans Photography WEBSITE: www.mandyevansphoto.com WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: Beginner/Intermediate CATEGORY TYPE: Business Operations/ Marketing PRICE: FREE (Member) FREE (Non-member)

W307: METAL STAMPING WITH IMPRESSART SATURDAY 01|20 3:00 PM - 4:30 PM Create three projects using a variety of stamping techniques. Learn texturing, dapping, ring and bracelet bending and hand stamping on metal. Take home a necklace, name wrap ring and a mandala south west inspired cuff bracelet.

SPONSORED BY: ImpressArt INSTRUCTOR: Rita Pannulla CLASS LEVEL: All Levels PRICE: $35 (Member) $65 (Non-member)

S313: LEARNING CIRCLE: PINTEREST STRATEGY

W309: CREATIVE CARDMAKING WITH SPELLBINDERS

SATURDAY 01|20 3:00 PM - 3:35 PM

SATURDAY 01|20 3:30 PM - 5:30 PM Are you looking to expand your store inventory and start carrying Spellbinders stamps, dies and tools?

Join Spellbinders designer Yana Smakula and learn the best ways to use our products. Learn how to use Spellbinders’ stamps and dies, explore die-cutting, embossing and stenciling, and make simple yet effective projects. Create three cards using latest product releases and take the knowledge back to your store to teach to your customers. Also, receive free product samples for you to recreate some of the projects in class at your store!

Whether you have questions or want to share your ideas, this format is an open discussion forum. Let’s share ideas on optimizing your Boards for performance, using schedulers, and how to keep high performing Pins going for years.

SPEAKER: Jennifer Priest, Smart Creative Social WEBSITE: www.smartcreativesocial.com WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: Beginner CATEGORY TYPE: Social Media PRICE: FREE (Member) FREE (Non-member)

SPONSORED BY: Spellbinders Paper Arts INSTRUCTOR: Yana Smakula

CLASS LEVEL: Intermediate (moderate experience) PRICE: $45 (Member) $75 (Non-member) 37

SATURDAY WORKSHOPS | SEMINARS W310: COLORING TOOLS WITH COPIC MARKER- UP YOUR UPSELL

W312: EXCITING 4ARTIST MARKER PAINTING ADVENTURE

SATURDAY 01|20 3:30 PM - 5:30 PM Learn the education basics of teaching classes with Copic markers. Discover ideas that allow your customers to explore blending, shading and smooth coloring. See advanced coloring techniques and get ideas to help customers take their work further.

Practice popular basic hand lettering with Imagination International’s complimentary products: transfer paper, Spica glitter pens and smooth Copic Multiliner fine writing pens. Leave with colored images and a host of ideas to incorporate into your store classes.

SATURDAY 01|20 3:30 PM - 5:30 PM Join artist Wendy Kroeker for an exciting painting adventure with the creative versatility of Pebeo’s revolutionary 4Artist Markers! These oil paint markers work beautifully on a variety of surfaces with consistent flow, excellent coverage, remarkably blendability, reliable results, and they are even re-workable! For drawings, artwork and illustration, they can easily be used straight from the marker, brushed on, sponged, spattered, blended and blown with a straw. Leave the workshop with finished artwork as well as references, project steps and markers to share with your customers and students.

SPONSORED BY: Imagination International, Inc. INSTRUCTOR: Marianne Walker CLASS LEVEL: All Levels PRICE: $35 (Member) $65 (Non-member)

W311: MODERN CALLIGRAPHY FOR THE FAINT OF HEART SATURDAY 01|20 3:30 PM - 5:30 PM Don’t be scared – you can do it! Take your natural handwriting skills and turn them into artistic calligraphy expressions in this exciting make-and-take workshop.

Learn quick lettering techniques and borders using Crescent no-show through RENDR paper. Easily mat and mount your masterpiece using Crescent’s Create and Show Conservation Kit for a professional finish.

SPONSORED BY: Crescent Cardboard, LLC INSTRUCTOR: Eileen Hull CLASS LEVEL: All Levels PRICE: $45 (Member) $75 (Non-member)

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SPONSORED BY: Pebeo, Inc. INSTRUCTORS: Wendy Kroeker, Tristina Dietz Elmes CLASS LEVEL: All Levels PRICE: $55 (Member) $85 (Non-member)

W308: MIXED MEDIA MASTERPIECE SATURDAY 01|20 3:30 PM - 6:30 PM Discover just how easy it is to create a mixed media masterpiece with your favorite Imagine supplies! You’ll learn how to use the newest products from Imagine and Tsukineko including VersaFine Clair and new colors of Delicata ink which will be debuting at the show. Be the first to get your hands on these great new products and learn how versatile these inks are! You’ll also work with many of your favorite Imagine supplies to create a stunning project. This hands on class is perfect for all skill levels.

SPONSORED BY: Imagine INSTRUCTOR: John Peterson CLASS LEVEL: All Levels PRICE: $80 (Member) $110 (Non-member)

S314: LEARNING CIRCLE: FINDING AND RECYCLING POPULAR SOCIAL MEDIA CONTENT SATURDAY 01|20 3:50 PM – 4:25 PM Whether you have questions or want to share your ideas, this format is an open discussion forum. Join me as we discuss ways to find trending content and how to find your best performing content on Pinterest and Facebook. Then we’ll discuss how often that content can be recycled to your audience.

W313: HOW DOES YOUR MIXED MEDIA GARDEN GROW? SATURDAY 01|20 7:00 PM - 9:00 PM Create easy, colorful and beautiful one-of-a kind 3D flowers using Crescent’s RENDR paper and a variety of inks and markers. Incorporate your flowers into a mixed media masterpiece on Crescent’s Photo Mat Art Board.

You’ll use inking, simple calligraphy techniques, craft Create with Crescent dies and more to create a personal expression ready to PROJECT SHEET hang on the wall.

CREATIVE PRODUCTS

“Make Art with All Your Heart” Wall Decor

Designed by: Eileen Hull

SPEAKER: Jennifer Priest, Smart Creative Social WEBSITE: www.smartcreativesocial.com WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: Beginner CATEGORY TYPE: Social Media PRICE: FREE (Member) FREE (Non-member)

W314: LET’S FAUX WATERCOLOR! SATURDAY 01|20 7:00 PM - 8:30 PM Watercolor is trending and it is easy to see why! Join this workshop and start by learning a basic watercolor wash and a couple of fun and easy techniques that anybody can do! After a bit of play time, create four faux watercolor cards using Paper House Productions’ Color Washed™ Paper Pad! Famous for their photorealistic paper designs, Paper House Productions has done all the hard work for you, incorporating watercolor techniques into a gorgeous set of papers and stickers.

In addition, use the Color Washed™ Paper Pad to add extra embellishments to the “Little Things” Flip Album.

Leave with a Color Washed™ Paper Pad, Snap Shots™ Little Things Flip Album, four faux watercolor cards, and a watercolor practice page with two backgrounds created by you!

SPONSORED BY: Crescent Cardboard, LLC INSTRUCTOR: Eileen Hull CLASS LEVEL: All Levels PRICE: $45 (Member) $75 (Non-member)

Supplies:

• Crescent 8” x 10” Photo Mat Art Board • Ink or paint • Clear plastic • Material to cut flower shapes - template designs on reverse side (Matboard, heavy card stock, craft foam or watercolor paper) • Crescent Illustration Board (for lettering design) • Die cut machine (optional) • Foam adhesive squares • White gel pen • Pencil and white eraser • Fine tip black marker • Colored markers and/or colored pencils • Flat back pearls Instructions:

1. Create background by inking, painting or coloring mat. Overall design works best if background and flowers are contrasting colors.

2. Cut flower, leaves and butterfly shapes from clear plastic and place on mat in pleasing arrangement. Trace outlines of shapes on the mat in pencil, then go over lines again using fine tip black marker. Erase pencil marks.

3. Cut flower and leaf shapes from heavy card stock, craft foam, watercolor paper or matboard by hand or die cut machine (template designs on reverse side).

4. Add color to flowers and leaves with ink, paint or colored pencil. Allow to dry. Doodle borders and repeating patterns on flowers in black fine tip marker.

5. Place flowers on mat and use adhesive foam squares in between petals to add dimension.

On the top petal, add a flat back pearl.

6. Use colored markers, colored pencils or white pen to add subtle dimension to the design.

7. Letter “Make art with all your heart” on Crescent Illustration Board to fit window opening of mat. Fill in letters using colored markers or colored pencils and tape phrase in window. Add backing board and frame (if desired).

NOTE: If you intend to frame your finished piece, keep the flower shapes within the 8” x 10” border.

8. Display and enjoy, or give as a gift to your favorite artist!

Make Art with All Your Heart Project Sheet.indd 1

1/10/17 9:05 AM

SPONSORED BY: Paper House Productions INSTRUCTOR: Julie Bentz CLASS LEVEL: Beginner (little to no experience) PRICE: $35 (Member) $65 (Non-member) 39

SUNDAY WORKSHOPS | SEMINARS DEMO1: Glass Etching Basics with Etchall!!

W404 SIMPLE TECHNIQUES AWESOME CARDS

SUNDAY 01|21 10:00 AM - 10:45 AM

SUNDAY 01|21 10:00 AM - 12:00 PM Learn fun cardmaking techniques from the brand that brought you Helen Dardik and Big Bear and Bird. You will craft three to four creative cards using the latest products from Waffle Flower. Stay tuned to see what exciting new products are in store!

Get to know the best products in glass etching from Etchall ®! This demo will introduce you to Etchall’s Etching Crème, thick enough to use on vertical surfaces such as windows and Etchall ®’s Dip ‘N Etch, a liquid for submerging objects to create an overall etch.

SPONSORED BY: B & B Glass Etching Products, Inc INSTRUCTOR: Barbee (Barbara Bosler)

W401: LIGHT IT UP WITH FIREWORKS! - INK SPRAY TAGS SUNDAY 01|21 10:00 AM - 11:30 AM Explore the shimmery goodness of Fireworks Shimmery Craft Sprays and create a trio of tags. Play, spray, spritz, drag and drip your way to make yummy colors! Use Imagine’s Creative Medium and stencils as a resist, layer stamping on top, and even use Fireworks as a watercolor paint. Explore the effects on traditional manila tags, but also see how the colors pop on black surfaces. Leave with artwork and your imagination exploding with new ideas!

SPONSORED BY: Imagine INSTRUCTOR: Jenny Barnett Rohrs CLASS LEVEL: All Levels PRICE: $90 (Member) $120 (Non-member)

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SPONSORED BY: Waffle Flower Crafts INSTRUCTORS: Nina Yang, Channin Pelletier CLASS LEVEL: Beginner (little to no experience) PRICE: $35 (Member) $65 (Non-member)

W403: SWEET VALENTINE SUNDAY 01|21 10:00 AM - 12:30 PM In this class students will learn several fondant techniques using barely any tools other than their hands! Learn to model your very own chocolate eating cupid, fluffy clouds, hearts and more! This class is perfect in preparation for Valentine’s Day and is full of fun and simple techniques you can use for countless designs and celebrations! Students will also get great tips and tricks about using fondant! Don’t be afraid if you haven’t worked with fondant before, Satin Ice is the best product to use and this class is perfect for beginners! If you love crafts, creating with your hands or tasty treats-this class is for you! We hope to see you there for this Sweet Valentine adventure!

SPONSORED BY: Satin Ice INSTRUCTOR: Erin Schwartz CLASS LEVEL: Beginner (little to no experience) PRICE: $50 (Member) $80 (Non-member)

W402: EXPLORING ART ALCHEMY

DEMO2: Mixed-Media Journaling

SUNDAY 01|21 10:00 AM - 1:00 PM Transform your artistic horizons in the fabulous world of Art Alchemy with products designed by Finnabair for Prima Marketing Inc. Get hands-on experience using a variety of products and mediums with techniques that will produce stunning results. Learn how simple and easy it is to transform everyday objects in works of art using paints, texture mediums, waxes and other products from the Finnabair line of products. All of these techniques can be used for a variety of mixed media work including paper crafting, scrapbooking and assemblage.

SUNDAY 01|21 11:15 AM - 12:00 PM

SPONSORED BY: Prima Marketing INSTRUCTOR: John Peterson CLASS LEVEL: Intermediate (moderate experience) PRICE: $100 (Member) $130 (Non-member)

SPONSORED BY: Momenta INSTRUCTOR: Momenta Instructor

S402: CREATIVATION RETAIL WALKING TOUR

S403: LEARNING CIRCLE: HOT TOPICS IN INTELLECTUAL PROPERTY

SUNDAY 01|21 11:00 AM - 1:00 PM

SUNDAY 01|21 12:00 PM - 12:35 PM

Join Rich Kizer and Georganne Bender for a master class in visual merchandising! Our walking tour will take you on a spectacular tour of some of Phoenix’s finest retailers.

We’ll visit shops with deep design and display pockets and shops with lovingly hand-crafted spaces and displays. You’ll celebrate the differences in store experiences and find design inspiration and ideas. KIZER & BENDER will share the how’s and why’s of layout and display to help you translate what you see so you can easily apply it to your business and make it your own unique sales floor. Space is limited. Pack your comfy shoes and reserve your spot on AFCI’s Creativation Retail Walking Tour!

Learn the basics of creating beautiful and meaningful journal pages using an eclectic grouping of supplies.

SPEAKERS: Rich Kizer & Georganne Bender, Kizer & Bender WEBSITE: www.kizerandbender.com WHO SHOULD ATTEND: Retailers BUSINESS LEVEL: Intermediate CATEGORY TYPE: Business Operations PRICE: $40 (Member) $65 (Non-member)

SPEAKER: Tammy Browning-Smith, Browning-Smith PC WEBSITE: www.artsandcraftslaw.com WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: Beginner CATEGORY TYPE: Legal Whether you have questions or want to share your ideas, this format is an open discussion forum. Join me as we talk about the newest changes in intellectual property.

PRICE: FREE (Member) FREE(Non-member)

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SUNDAY WORKSHOPS | SEMINARS S404: 10 SEO MISTAKES YOU’RE PROBABLY MAKING SUNDAY 01|21 12:00 PM - 1:00 PM

DEMO3: GELATOS! HOW CAN MY CUSTOMERS USE THEM? WE WILL SHOW YOU HOW! JOIN US FOR A LOT OF FUN SUNDAY 01|21 12:30 PM - 1:15 PM

SPEAKER: Kaylee Pope, Prime Publishing LLC WEBSITE: www.primecp.com WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: Beginner CATEGORY TYPE: Content and/or Digital Marketing PRICE: FREE $15 (Non-member)

With nine billion Google searches being performed daily, creating content that ranks on Google has the potential to bring in millions of clicks a year. This is your chance to: - Discover the SEO mistakes you’re probably making - Learn the latest best practices in SEO and what has changed over the last year - Determine whether or not your site has been hit by a Google penalty and how to fix it - Pick the right topics and keywords for your blog content

S405: 2018 MARKETING TRENDS YOU CAN UTILIZE TODAY SUNDAY 01|21 12:00 PM - 1:00 PM What’s the next big thing in marketing? We’ll uncover a list of the seven top marketing trends for 2018 and delve into how you can utilize them for your business. Topic will also cover the most successful social media trends from 2017 and how you can still make the most of those.

Case studies and examples from both big brands and crafting companies will round out the seminar.

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SPEAKER: Leanne Pressly, Stitchcraft Marketing WEBSITE: www.stitchcraftmarketing.com WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: Beginner CATEGORY TYPE: Content and/or Digital Marketing PRICE: $FREE (Member) $15 (Non-member)

What are Gelatos? They are the original creamy pigment sticks that offer maximum versatility. Faber-Castell Design Memory Craft designer, Mou Saha will show you how to mix, layer, mist, stencil and more. After the demonstration, you will be able to share with your customers how much value and enjoyment they can enjoy with Gelatos. To add even more excitement, you will have the opportunity to see some of our newest product releases as well.

SPONSORED BY: Faber-Castell ® Design Memory Craft ® INSTRUCTOR: Faber-Castell Instructor

W315: MIX THINGS UP WITH GLAZE SUNDAY 01|21 1:00 PM - 3:00 PM Learn how versatile JudiKins’ glazes can be when poured over, mixed with and painted on different bases.

From paper to metal, each medium combination results in simple, yet stunning mini works of art. Leave with demonstration examples that sell product.

SPONSORED BY: JudiKins Inc. INSTRUCTOR: Judi Watanabe CLASS LEVEL: Intermediate (moderate experience) PRICE: $80 (Member) $110 (Non-member)

W405: CARDMAKING ESSENTIALS

DEMO4: Hand-Lettering Essentials

SUNDAY 01|21 1:00 PM - 3:00 PM Join Ranger Signature Designer Wendy Vecchi to create eye-catching mixed media cards! In this class, you will use the newest Wendy Vecchi and Ranger products while being shown how to make cards that impress.

Learn techniques combining Archival Ink, Embossing Powders, Perfect Pearls and more as Wendy inspires your card making creativity.

SUNDAY 01|21 1:45 PM - 2:30 PM

SPONSORED BY: Ranger Industries INSTRUCTOR: Wendy Vecchi

Watch and learn how to create the perfect strokes using markers, brush pens and paint brushes.

CLASS LEVEL: All Levels PRICE: $45 (Member) $75 (Non-member)

SPONSORED BY: Momenta INSTRUCTOR: Momenta Instructor

S407: SOCIAL MEDIA AND SHARING

DEMO5: Mixed Media Markers by Pebeo

SUNDAY 01|21 1:30 PM - 2:30 PM

SUNDAY 01|21 3:00 PM - 3:45 PM

Social media continues to challenge the creative industry. What can be shared on social media?

What can be borrowed on social media? How can one enforce copyrights on social media? We’ll discuss all of these questions.

SPEAKER: Tammy Browning-Smith, Browning-Smith PC WEBSITE: www.artsandcraftslaw.com WHO SHOULD ATTEND: All Attendees BUSINESS LEVEL: Intermediate CATEGORY TYPE: Legal PRICE: FREE (Member) $15 (Non-member)

SPONSORED BY: Pebeo, Inc. INSTRUCTOR: Wendy Kroeker

Artist Wendy Kroeker will share her stunning marker designs and explain her excitement for the creative versatility of Pebeo’s revolutionary 4Artist oil paint markers and richly pigmented acrylic decoMarkers! Both of these marker groups can be used for detailed drawings, crafts, fine artwork, graphic design and illustration on a variety of surfaces. Leave this demonstration with a coupon redeemable at the Pebeo booth for a free marker!

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SUNDAY WORKSHOPS | SEMINARS W406: CACTUS CUTIES: A BEGINNER LEVEL FONDANT TECHNIQUE CLASS

W408: COUNTING THE DAYS

SUNDAY 01|21 3:00 PM - 5:00 PM Join Arizona Cake Artist Kat Keeling, as she walks us through how to use basic fondant techniques to create luscious green succulents and prickly saguaros that are perfect to top any cupcake or cookie! Take your decorating skills a few steps further as she teaches you how to create sunshine yellow blossoms using the Satin Ice ribbon rose technique ~ perfect for topping the prickly pear cacti you will also be learning how to create! Together we will learn how to make these classic cacti designs and how to transform them into cute cartoon versions as well! Walk away from this class with a variety of new tricks up your sleeve and yummy treats decorated by YOU!

Wood and paper, paint and stencils!…create a visual planner/perpetual calendar with Hampton Art Mixthe-Media wood surfaces, DecoArt Media and more.

Follow our calendar pattern or create your own unique piece of art. It’s all about layers and color and fun.

SUNDAY 01|21 3:00 PM - 6:00 PM

SPONSORED BY: Hampton Art, DecoArt, Inc. INSTRUCTORS: Trish Hansen, Coleen Gilboy

CLASS LEVEL: All Levels PRICE: $45 (Member) $75 (Non-member)

SPONSORED BY: Satin Ice INSTRUCTOR: Kat Keeling CLASS LEVEL: Beginner (little to no experience) PRICE: $50 (Member) $80 (Non-member)

W407: MIXED MEDIA BOOTCAMP

W409: ALCOHOL INK ADVENTURES

SUNDAY 01|21 3:00 PM - 5:00 PM Looking for a way to introduce your customers to mixed media and get them hooked? Midori’s, traveler’s journals and planners are all the rage! Create a visual journal that you can share, teach and have customers walk away feeling confident and excited about mixed media! This is a technique-based workshop using the latest hottest products for Brutus Monroe!

SUNDAY 01|21 4:00 PM - 6:00 PM Join master alcohol ink artist Sharen Harris as she explores the vibrant hues of Tim Holtz Alcohol Ink in this Ranger sponsored workshop. You will learn the basics of this versatile medium and also play with new colors, tools, and accessories. Sharen will show you how to create beautiful backgrounds for your mixed media projects and will teach you how to paint on Yupo paper. This class will leave you wanting to create more!

SPONSORED BY: Brutus Monroe INSTRUCTOR: Rita Barakat

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CLASS LEVEL: All Levels PRICE: $55 (Member) $85 (Non-member)

SPONSORED BY: Ranger Industries INSTRUCTOR: Sharen Harris

CLASS LEVEL: All Levels PRICE: $35 (Member) $65 (Non-member)

DEMO6: GAMMA : RIBBON, WOOL & APPLIQUÉ KITS SUNDAY 01|21 4:15 PM - 5:00 PM

This is an introduction to three different trademarks that cater to a wide variety of techniques. First, the 3D ribbon embroidery (PANNA Living Picture) technique allows the crafter to create textured images which seem to be alive. Next, we’ll cover the unique Painting with Wool technique and demonstrate how wool can be used to make a watercolor-like painting. Finally, see how our patchwork-style applique (Peppy) designs are simple enough for children and require no additional materials or tools.

SPONSORED BY: Gamma TH JSC INSTRUCTOR: Anastasia

MONDAY WORKSHOPS | SEMINARS S501: FOLLOW THE MARKET: STRATEGIES TO BUILD AND SUSTAIN LONG-TERM BUSINESS GROWTH

S504: IDISCOVER: EXPAND YOUR BUSINESS BY HARNESSING THE POWER OF E-COMMERCE & TBD SPEAKER

MONDAY 01|22 TBD Unsure of how to compete in the global marketplace or meet the evolving expectations of customers?

Well, the first step is creating a realistic longterm strategy that matches your company’s brand and vision. Of course, that’s easier said than done. In this seminar, we’ll contextualize need-to-know trends and best practices shaping the industry, while also offering sustainable strategies and tips to help you create a viable longterm growth strategy that’s uniquely you.

MONDAY 01|22 11:30 AM - 12:00 PM Intimidated by the idea of venturing into the world of e-commerce? You’re not alone. In this iDiscover chat, we’ll breakdown the benefits and challenges of the e-commerce world, and we’ll even offer up some quick tips and strategies to help you get started.

SPEAKER: Abbey Dean, Advantage Business Media , Bill Nichels WEBSITE: www.manufacturing.net WHO SHOULD ATTEND: Manufacturers BUSINESS LEVEL: All Levels CATEGORY TYPE: Manufacturing PRICE: FREE (Member) $15 (Non-member)

SPEAKER: Abbey Dean, Advantage Business Media WEBSITE: www.manufacturing.net WHO SHOULD ATTEND: Manufacturers BUSINESS LEVEL: All Levels CATEGORY TYPE: Manufacturing PRICE: FREE (Member) $15 (Non-member)

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