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THE YEAR-ROUND BRANDING SOLUTION for your art supply related business

WS website

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daily

quarterly

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digimag

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e-newsletter

print magazine quarterly

monthly

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buyers’ guide

SD

show directory

MAGAZINE

annually

annually


OUR READERS

A successful B2B advertising strategy begins with print advertising as the foundation. Integrating digital, online and E-news advertising options with print immediately improves your company’s exposure within the industry. Investing in our PrintPlus program ensures that your advertising message is seen year-round by your current and future customers.

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print magazine

TOTAL CIRCULATION 4,036

The original B2B trade magazine reaching key decision-makers at thousands of fine-art supply retailers around the world. 163 Office Supply Stores 125 School Supply Stores 118 Art & Craft Distributors 86 Ind. Sales Reps 14 Bookstores

1,170

Craft Supply Stores

2,360

Art Supply Stores

The foundation of your advertising strategy. Reliable, credible and budget friendly.

quarterly

WS website

24/7 online resource featuring magazine content, new products and a suppliers directory.

daily

DM E-mailed to our subscribers when the issue is published. Archived on our website indefinitely.

DigiMag

quarterly

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Reaching multiple decision-makers at each location

Sent to our subscribers every month, the E-newsletter highlights the newest products in the industry in an easy-to-read format.

e-newsletter monthly

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buyers’ guide

All NAMTA members receive complimentary subscriptions as a membership benefit.

The printed Buyers’ Guide contains necessary contact information from suppliers in the industry.

annually

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show directory Distributed to show attendees, this is the official show directory of Art Materials World.

annually


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EDITORIAL CALENDAR

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DigiMag quarterly

print magazine quarterly

SPRING 2018

ART MATERIALS WORLD SHOW PREVIEW AD SPACE DUE: JAN 5 MATERIALS DUE: JAN 12 MAILING DATE: FEB 2 Bonus distribution at

SUMMER 2018

FALL 2018

WINTER 2018

POST SHOW PRODUCT HIGHLIGHTS

HOLIDAY PRE-ORDER ISSUE

20TH ANNUAL BUYERS’ GUIDE DIRECTORY

AD SPACE DUE: MAR 30 MATERIALS DUE: APR 6 MAILING DATE: MAY 4

AD SPACE DUE: JUL 6 MATERIALS DUE: JULY 13 MAILING DATE: AUG 10

AD SPACE DUE: OCT 5 MATERIALS DUE: OCT 12 MAILING DATE: NOV 9

We profile retailers in depth, showcase their favorite products, and keep our industry informed.

Contact Rhonda Trainor ◆ rhonda@fwpi.com ◆ (315) 789-0473. Insertions billed individually after magazine mails, net 30. Monthly installment plan available with credit card purchase.


MAGAZINE AD RATES

1/8 PAGE

Horizontal 3.5” x 2.375” (W x H)

1/6 PAGE

Horizontal 4.625” x 2.125” (W x H)

1/6 PAGE

Vertical 2.25” x 4.75” (W x H)

1/3 PAGE

1/4 PAGE

Horizontal 4.625” x 4.75” (W x H)

3.25” x 4.75” (W x H)

FULL-COLOR Net Advertising Rates Per Issue

1/2 PAGE

1/3 PAGE

1/2 PAGE

Horizontal 7” x 5” (W x H)

Vertical 2.25” x 10” (W x H)

Vertical 4.625” x 7.625” (W x H)

2/3 PAGE 4.625” x 10” (W x H)

FULL PAGE

Bleed size: 8.375” x 11.125” (W x H) Trim size: 8.125” x 10.875” Please keep live area 1/4” from trim

TWO-COLOR Net Advertising Rates Per Issue

2X

3X

4X

Ad Size

1X

2X

3X

4X

Full page 2/3 page 1/2 page 1/3 page 1/4 page 1/6 page 1/8 page

1895 1610 1285 1045 765 505 335

1780 1515 1210 980 720 475 315

1725 1465 1170 950 695 460 305

1670 1415 1130 920 675 445 295

Full page 2/3 page 1/2 page 1/3 page 1/4 page 1/6 page 1/8 page

1610 1370 1090 890 650 430 285

1515 1290 1025 835 610 405 270

1465 1245 990 810 590 390 260

1415 1205 960 785 570 380 250

PREMIUM PLACEMENT Net Advertising Rates Per Issue

2X

3X

4X

Back Cover

2395 2245 2095 2195 3740

2250 2110 1970 2065 3515

2180 2045 1905 2000 3405

2110 1975 1845 1930 3290

Inside Front Cover Inside Back Cover

TOC Center Spread Belly Band

3500

Ad Size

1X

2X

3X

4X

Full page 2/3 page 1/2 page 1/3 page 1/4 page 1/6 page 1/8 page

1420 1210 965 785 575 380 250

1335 1140 905 740 540 360 235

1290 1100 880 715 525 345 230

1250 1065 850 690 505 335 220

Best Rate!

1X

BLACK & WHITE Net Advertising Rates Per Issue

Best Rate!

Ad Size

Best Rate!

1X

Best Rate!

Ad Size

Contact Rhonda Trainor ◆ rhonda@fwpi.com ◆ (315) 789-0473. Insertions billed individually after magazine mails, net 30. Monthly installment plan available with credit card purchase.


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WEBSITE AD RATES

website

In a typical month, an advertisement on ArtMaterialsRetailer.com can exceed 6,500 impressions by 600 unique visitors viewing 1,100 pages. We drive traffic to our brand’s digital hub with our E-newsletters, Digimags, and printed publications.

SPONSOR AD 250 x 185 pixels

as low as

$73

Ads randomly rotate in 1 position. Additional Animated Frames $20.

$195 PER MONTH

$145 per month for FULL YEAR

as low as $72.50

per month with PrintPlus as low as

$83

LEADERBOARD AD 970 x 90 pixels

Ads randomly rotate in 1 position. Additional Animated Frames $20.

$225 PER MONTH

$165 per month for FULL YEAR

as low as $82.50

per month with PrintPlus as low as

$65

DOUBLE BOX AD 300 x 400 pixels

Ads randomly rotate in 1 position. Additional Animated Frames $20.

$175 PER MONTH

$130 per month for FULL YEAR

as low as $65

per month with PrintPlus as low as

$48

BOX AD 300 x 200 pixels

Ads randomly rotate in up to 5 positions. Additional Animated Frames $10.

$125 PER MONTH

$95 per month for FULL YEAR

as low as $47.50

per month with PrintPlus

Contact Rhonda Trainor ◆ rhonda@fwpi.com ◆ (315) 789-0473. Monthly installment plan available with credit card purchase.

daily


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E-NEWSLETTER AD RATES

e-newsletter

Every month we send the Art Materials Retailer Product E-newsletter to almost 2,500 readers. Each issue features new products with large images, descriptions, contact info, web links and video demonstration links.

E-NEWS SPONSOR BANNER 705 x 175 pixel image

$220 PER AD

as low as $110

Sponsor Banner

per ad with PrintPlus

Sponsor Banner ad located at top of E-Newsletter. Also includes One Complimentary Product Feature (located at bottom of E-Newsletter): 500 x 500 pixel image, 150 word description, contact info, web link, product video link.

E-NEWS PRODUCT FEATURE 500 x 500 pixel image

$160 PER AD

as low as $80

Product Feature

per ad with PrintPlus

Includes 150 word description, contact info, web link, and product video link.

Contact Rhonda Trainor ◆ rhonda@fwpi.com ◆ (315) 789-0473. Monthly installment plan available with credit card purchase.

monthly


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DIRECTORIES

SD

buyers’ guide

show directory

annually

annually

THE OFFICIAL SHOW DIRECTORY OF ART MATERIALS WORLD • Reserve your display advertisement and receive a free, full-color logo identifier within the exhibitor listings with a reference to your ad page number. • PLUS! Your advertisement will be featured in the Digital Version of the Show directory – with a link to a landing page of your choice – absolutely free! Digital version hosted by NAMTA.org. • T o request a full rate card for the AMW Show Directory, contact Rhonda Trainor at rhonda@fwpi.com or by calling (315) 789-0473.

ANNUAL BUYERS’ GUIDE ISSUE - WINTER 2018 • Featured as a multi-page insert of the Winter 2018 Issue of Art Materials Retailer magazine, the printed Buyers’ Guide has been a reader favorite for years and used by buyers all year long. Contains necessary contact information from suppliers in the industry. • R eceive a FREE Highlighted Listing with logo and Company Profile with the purchase of an ad. • Buyers’ Guide Print ad rates are included in this Rate Card under Magazine Ad Rates.

Contact Rhonda Trainor ◆ rhonda@fwpi.com ◆ (315) 789-0473. Insertions billed individually after magazine mails, net 30. Monthly installment plan available with credit card purchase.


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AD PACKAGE EXAMPLES We can customize ANY plan to fit your specific needs.

These sample advertising packages include our most popular print ad sizes PLUS digital ad sizes, and have all PrintPlus program discounts applied to the total. Integrating digital advertising options with print immediately improves your company’s exposure within the industry, and saves money.

CO N

PRINT

• Full-color, 1/3 page ad in all four issues • Product Feature in all four issues

DIGITAL

DIGITAL

$270/month autopay

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• Ad appears in all four issues of DigiMag • e-News Product Feature non-print months (8x) • Website Box Ad for year

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PR

$502/month autopay

OS

Total Bill $6,020

• Full-color, 1/6-page ad in all four issues • Product Feature in all four issues

Total Bill $3,232

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PRINT

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IGN

ITE

• Ad appears in all four issues of DigiMag • e-News Product Feature for year • Website Leaderboard Ad for year

PRINT

• Full-color, full page ad in three issues • Full-color, 2 page spread in one issue • Product Feature in all four issues

DIGITAL

• Ad appears in all four issues of DigiMag • DigiMag Sponsor Ad in all four issues • e-News Product Feature for year • Website Leaderboard Ad for year

PRINT

• Full-color, 1/2-page ad in three issues • Full page ad in one issue • Product Feature in all four issues

Total Bill $11,300

$942/month autopay

DIGITAL

• Ad appears in all four issues of DigiMag • DigiMag Sponsor Ad in all four issues • e-News Product Feature for year • Website Leaderboard Ad for year Total Bill $8,010

$668/month autopay

To customize your ad package, contact Rhonda Trainor ◆ rhonda@fwpi.com ◆ (315) 789-0473. Monthly installment plan available with credit card purchase.

Ratecard - Art Materials Retailer  
Ratecard - Art Materials Retailer