Art Materials Retailer Summer 2022

For People Who Sell Art Supplies

Q2 2022

Meet Eric Sovern and his store for CREATIVE TINKERERS

22_AMR_2.indd 1 22_AMR_2_Cover_Ideas.indd 1

7/11/22 7/6/2211:34 3:01AM PM

RELIABLE, HIG SCREEN PRINTING EQUI PRE-PRESS & SUPPLIES

Compa with proven Prod you can www.awt-

GRAPHIC & TEXTILE PRESSES

Preferred by artists, schoo for over 35

AWT World Trade, Inc. offers a complete man equipment, supplies, accessories, and service printers have been relying on our comprehens customer service for more than 35 years.

Dealer inquiries welcomed

Art schools, vocational training programs, ind printers represent a vital and expanding marke potential with products and services that deliv and consistency.

GH-QUALITY IPMENT AND SUPPLIES GRAPHIC & TEXTILE DRYERS

anies experience. ducts n trust.

-gpi.com

DRYING & STORAGE RACKS

ols, and screen printers 5 years!

nufacturing source for screen printing es. Art studios, schools, and screen sive inventory and unsurpassed

dependent studios and artisan screen et sector. AWT can help you to tap this ver quality, convenience, confidence,

773.777.7100 sales@awtworldtrade.com

MILDLINER Neutrals A New Fan Favorite Introducing MILDLINER Neutrals: Get your hands on our latest MILDLINER color collection to help you create in muted tones. As vintage and neutral colors trend in home décor, stationery, and fashion, what better way to express, yet simplify, your creations than with these 5 new colors.

MILDLINER Double Ended Highlighters are available in sets and open stock as well as in a Double Ended Brush Pen format.

For more information please contact zporders@zebrapen.com.

Zebra Pen Corp. All rights reserved.

ArtMaterialsRetailer.com • Summer 2022 2© 2022

22_AMR_2.indd 2

7/11/22 11:34 AM

P

e r s p e c t i v e

by Kevin Fahy

Blowin’ in the Wind There’s been a lot going on in the news lately.

Europe has been torn apart by its largest land war since 1945. The pandemic continues to rage, having already killed more than 15 million people worldwide. The worst inflation in 40 years has thrown markets into disarray, and threatens to trigger a recession. Mass shootings at an American supermarket, church, and elementary school have rattled the public.

I don’t know what your personal coping mechanism may be, or how you have maintained your equilibrium over the past couple of years. A lot of people find solace, or at least distraction, in the creation of art. That tendency has been a bright spot in the nighttime for art supply retailers throughout these harrowing times. The world may be unraveling, but, hey, sales are good.

Not being an artist myself, I’ve been obliged to find other diversions and stress relievers. I play a lot of golf and tennis, and I watch sports on TV, even sports I don’t really like. I read a lot of old books and watch a lot of old movies.

The main thing is to avoid watching television news,

continued on page 6

t

and especially cable news. It seems as though the prime directive of that business is to choose the most depressing situation in the world and cover it 24/7, regardless of whether there are any new developments or not. To that end they assemble panels of experts whose purpose is to convince you that no matter how bad you think the situation is, it’s actually much worse.

Given the sad and scary state of affairs, you could be forgiven for just avoiding the news altogether, proceeding on the assumption that you can’t do anything about the situation anyway, so why worry about it. This attitude would be in keeping with the widely held financial advice that during volatile periods in the stock market you should not look at your retirement accounts.

I get that, and I haven’t looked at my retirement savings lately myself, but I do read the newspapers, though not for the horrible headline stories I mentioned earlier. What I’m looking for are the business-related items that have been overshadowed by the tragedies going on in Ukraine and

Summer 2022 • ArtMaterialsRetailer.com

22_AMR_2.indd 3

3

7/11/22 11:34 AM

Q2 2022 For People Who Sell Art Supplies

3

Perspective Blowin’ in the Wind

10

by Kevin Fahy

10

Cardboard Robot Decorah, Idaho’s antidote to half-baked ideas, unfinished to-do lists and “someday” hobbies.

18 Artful Behavior

At NAMTA’s show in April, attendees were mesmerized by marbling and crazy for cork fabric.

22

21 Retailers Recommend Fabulous Products 22 What We Saw at the Show NAMTA’s Art Materials World with Creativation+

38 Endcap

Collecting art is a thing right now, as investors look for a hedge against inflation.

18

Departments

26 Business Notes 29 New & True 34 Industry News 36 Advertiser Index

4

29

ArtMaterialsRetailer.com • Summer 2022

22_AMR_2.indd 4

7/11/22 11:35 AM

Summer 2022 • ArtMaterialsRetailer.com

22_AMR_2.indd 5

5

7/11/22 11:35 AM

“Perspective” from page 3

Uvalde. Sometimes those neglected stories could have huge implications for small businesses such as yours and mine.

Let me give you just a couple examples of articles I came across in The Wall Street Journal in the past two months. One was entitled “Foreign Business is Falling Out of Love with China,” which documents a trend I have been expecting for some time.

A recent survey conducted by the European Union Chamber of Commerce found that almost a quarter of the international companies based in the Eurozone are planning to move current or future manufacturing projects out of China. That’s the highest level of such intentions in the past 10 years.

That sentiment is even stronger in America.

The American Chamber conducted its own survey in April, which showed that more than a third of U.S. multinationals expect to reduce their dependence on Chinese manufacturing, based upon the “policy” environment there.

As far as I can tell, the policies in question fall primarily into two categories. The first is COVID response, which has included lockdowns far more complete than anything ever implemented by the world’s democracies, or pretty much anyone else. Those lockdowns have exacerbated the supply chain issues which have proven to be such a persistent problem for our economy.

A LOT OF PEOPLE FIND

KO M

SOLACE, OR AT LEAST

DISTRACTION, IN THE

continued on page 8

t

CREATION OF ART.

Amodex is a third generation, woman-owned, family-operated business committed to providing customers with safe, reliable and effective stain removal solutions. Made in Bridgeport, CT since 1957, our soap-based, non-toxic stain remover is safe and effective for cleaning skin, fabrics and surfaces, and is the only branded item approved to remove Sharpie and many other inks.

F in th R

A st w o C m it o sy p A fi

amodexusa.com 6

ArtMaterialsRetailer.com • Summer 2022

22_AMR_2.indd 6

7/11/22 11:35 AM

Available from July 2022

For many years, the brush industry has invested in researching all options to imitate the special properties of Siberian Kolinsky Red Sable hair with synthetic fibres.

A most difficult task due to the particular structure of this precious natural material, which has become very rare and expensive over the last few years. With da Vinci COLINEO we have succeeded in creating a mixture of synthetic fibres, very similar to its natural ideal. A carefully balanced mixture of different lengths of straight and wavy synthetic fibres with extra fine tips and tapered points, high elasticity and colour absorption.

A fully convincing line, which will certainly find many friends in future.

22_AMR_2.indd 7

5822

5822

5522

5522

5527

5527

1222

1222

422

Microscope photo of straight and wavy synthetic fibres structure

Brushes shown in original sizes

KO L I N S K Y S A B L E SY N T H E T I C F I B R E M A D E I N G ER M A N Y

We offer the following variants and shapes: 422 COLINEO Fan brush Size 3 1222 COLINEO Rigger, medium length, sharp needle point Sizes 5/0, 0, 4, 8, 12 5522 COLINEO Watercolour brush, round Sizes 5/0, 3/0, 2/0, 0, 1, 2, 4, 6, 8, 10, 12, 16, 20, 24 5527 COLINEO Watercolour brush, slanted edge, sword shape Sizes 10, 14 5822 COLINEO Watercolour brush, flat

Sizes 4, 8, 12, 16, 20, 24

Please contact Gregory Daniels Fine Arts at orders@gregdaniels.com for Namta promotional pricing.

Summer 2022 • ArtMaterialsRetailer.com 7

7/11/22 11:35 AM

t

“Perspective” from page 6

The other category relates to China’s threat to our national security and that of the world. China has been supportive of the Russian invasion of Ukraine, and therefore by extension all the carnage and disruption that the conflict has caused. It buys up most of the Russian oil that has been shunned by others, which funds the war, and it has declared that the friendship between the two nations is closer than ever.

Other low-cost manufacturers, such as India and Southeast Asia, seem to be past their COVID lockdowns and haven’t taken oppositional positions to the West on foreign policy. They have young, growing, inexpensive labor forces and they do not appear to be headed toward a military confrontation with the United States.

One of the major corporations that plans to reduce its footprint in China happens to be the subject of the other Journal article that caught my attention, but this piece had nothing to do with the Far East. It may have an even more significant effect on your business, because the corporation in question is probably your biggest competitor.

The article was entitled “Amazon’s Flagship OnlineShopping Business Stalls After Decades of Growth.” I don’t

know about you, but I have been waiting for that headline for an awfully long time.

Part of the slowdown was to be expected, because Amazon’s sales had shot up during COVID lockdowns when everyone was forced to shop from home. Although the virus is still with us, fear of COVID has faded and most Americans have returned to brick-and-mortar retailers.

But Amazon’s growth was sluggish even in 2021, and has remained flat through the first half of this year.

Management has acknowledged that it could slow even further going forward.

One way to look at Amazon’s situation is to consider its share of online commerce. For the past 20 years it has rapidly increased market share continuously, to the point that it commands approximately 39 percent. Analysts estimate that over the past 18 months it has increased by just two-tenths of 1 percent.

Over that same period, Amazon’s costs have skyrocketed as it has hired tens of thousands of employees and built out infrastructure to handle the COVID-driven surge. North American operating expenses have grown by 58 percent in two years.

It’s not like Amazon is going to go away anytime soon. The company is still doing well overall thanks to the rapid escalation of its advertising and cloud computing divisions, and its “Amazon Prime” subscriptions continue to grow, though much more slowly.

We might, however, finally be seeing the end of an era in which online commerce expanded at the expense of traditional retailers. According to Mastercard, for example, online retail declined by 3.3 percent in March from the previous year, while brick-and-mortar retail increased by 11.2 percent.

Moreover, the online merchants rising up to compete with Amazon are themselves brick-and-mortar retailers, such as Walmart and Target. The times they are a changin’.

Which is my point. Dramatic events and trends have dominated the headlines in recent months, which has pushed business news off the front page, but that doesn’t mean there hasn’t been any.

Some of it might even be good.

You can e-mail Kevin at kfahy@fwpi.com.

8

ArtMaterialsRetailer.com • Summer 2022

Ad_Art-M 22_AMR_2.indd 8

7/11/22 11:35 AM

TAKING ART TO THE NEXT LEVEL Tombow’s new ABT PRO Alcohol-Based Marker features permanent ink, dual tips and a slender barrel for a natural, comfortable grip. Available in open stock, 5-pack blendable sets, and 12-pack palettes.

800-835-3232

TombowUSA.com Summer 2022 • ArtMaterialsRetailer.com

Ad_Art-Materials-Retailers_ABT-PRO_Final.indd 1 22_AMR_2.indd 9

9 1/29/21 3:30 PM 7/11/22 11:35 AM

F Fo o ou b bu to to ti tio H H in in ar ar

b b T

Th b bi an an

Cardboard Robot

by Miranda Bigham Above: Eric Sovern and his wife Shannon Horton opened Cardboard Robot in 2017 “to help people find engaging activities that stoke the brain furnace.”

This “store for makers” is the antidote to half-baked ideas, unfinished to-do lists and “someday” hobbies.

It challenges shoppers to think for themselves, figure things out, have fun and create.

See the story on page 12

10

ArtMaterialsRetailer.com • Summer 2022

22_AMR_2.indd 10

7/11/22 11:36 AM

Thank you!

For five days, Namta got to learn together through For five days, Namta got to learn together through our first ever expansive education program of our first ever expansive education program of business seminars and product workshops. We got business seminars and product workshops. We got to celebrate together through the Welcome Recepto celebrate together through the Welcome Reception, President’s Reception and Next Generation tion, President’s Reception and Next Generation Happy Hour. Lastly, we got to champion the creative Happy Hour. Lastly, we got to champion the creative industry together with an impressive showing of fine industry together with an impressive showing of fine arts and craft exhibitors AND: 255 registered arts and craft exhibitors AND: 255 registered

buying companies and 1,500 attendees! buying companies and 1,500 attendees!

Thank you for embracing change and showing up Thank you for embracing change and showing up big for Namta Creativation 2022. It was incredible big for Namta Creativation 2022. It was incredible and we have received such great feedback. and we have received such great feedback.

After two years of Zoom, After two years of Zoom, cancellations, virtual shows and cancellations, virtual shows and pivoting...Namta Creativation pivoting...Namta Creativation 2022 actually happened!

2022 actually happened!

We are already hard at work to ensure that Namta We are already hard at work to ensure that Namta Creativation 2023 will be even better! We are Creativation 2023 will be even better! We are already counting down to being together again in already counting down to being together again in Columbus, Ohio to build upon the incredible Columbus, Ohio to build upon the incredible foundation that was set in Orlando. foundation that was set in Orlando.

Until then, see you on Zoom for Until then, see you on Zoom for Namta Connect.

Namta Connect.

– Your Namta Staff: riill 22––44 p A : – Your Namta Staff: w r o Shhow: Ap Leah, Rick, Sue, S Leah, Rick, Sue, Savannah and Karyn n: Savannah and Karyn ducation: 1

233 0 2 2 0 2 uss b m u u l b CCooElEduucm io il 3a1t– April 1 March 1– Apr March 3

Due to the uncertainties of the pandemic and Due to the uncertainties of the pandemic and in an effort to keep our members healthy in an effort to keep our members healthy and safe, International Art Materials and safe, International Art Materials Association made the difficult decision to Association made the difficult decision to cancel ART MATERIALS WORLD 2021 cancel ART MATERIALS WORLD 2021 in Chicago, but it’s going VIRTUAL! in Chicago, but it’s going VIRTUAL!

Summer 2022 • ArtMaterialsRetailer.com

22_AMR_2.indd 11

11

7/11/22 11:36 AM

I

t defies the odds. Remember the Retail Apocalypse, when more than 6,100 stores closed in one year? That was 2017, the year Eric Sovern and his wife Shannon decided to open Cardboard Robot. “In some ways, I think we started a retail store when retail was dying to prove that it can still be done,” Eric says.

It’s been open for five years, two of them clouded by a global pandemic. COVID was like Eric’s best friend and biggest enemy rolled into one. The increased time spent at home and the surge in the value of making and tinkering teed Cardboard Robot up for success. At the same time, it presented a challenge to the 1,800 square-foot brick-andmortar in downtown Decorah, Iowa, a place that still relies on foot traffic and word of mouth for customers.

The retail rule of thumb, then, was to optimize the online storefront, but “the downside is that it goes against everything we are,” says Eric. Here, he explains why, and describes his store’s concept, its product mix, and what he’s looking at next.

In the age of online retail, how have you been successful with a more traditional approach?

There’s a great group of businesses in this town that are very supportive of each other, to the extent of, “Oh, you guys carry this? We won’t then.” It’s not the sort of cutthroat capitalism you see in a lot of places. And all of the businesses are very vocal about getting people to shop local.

The community is very supportive, too. We were closed for two-and-half months when COVID hit. But our Chamber of Commerce sold gift cards to shop at local businesses. Frankly, a lot of those gift cards that were purchased never got used. They were more of a donation.

Speaking of COVID, I imagine that as an art store you were still busy.

Yes, we sell things that help people stay busy when they’re stuck inside. In those first months of COVID, business was actually pretty good for us, but no one in the art supplies community wants to think of the pandemic as a boon for our businesses.

The good thing was that people started finding stuff again, like watercolors, oil paints, sketchbooks and journals. They thought, “I’ll take up painting, I’ll take up sketching, I’ll write my life story.”

12

The tool selection includes blue SCRUs (on the cardboard butterfly) from Makedo, a company that specializes in creative cardboard construction.

Why the name “Cardboard Robot?”

It was one of a thousand names we threw around originally, but Cardboard Robot is really an ode to that point before Halloween when you need a costume for your kid and you’re too cheap to buy something. And so you go down into the basement and make him a costume out of cardboard. We’ve done that many years running for our now 14-year-old son.

The store’s name also speaks to its concept. Part of that comes from my background: I used to be a teacher and then I worked in the bicycle industry – as a messenger, as a bicycle mechanic, and then in sales for a company that makes bikes. After doing that for years and years, I ended up with a basement full of tools and weird parts. I’m a hopeless tinkerer.

Meanwhile, my wife is a teacher and librarian – she has set up a makerspace in her library. Many of the products that we’ve selected for the store come from what she’s discovered in the educational world.

Our products simply help people make something.

That “something” is open-ended to encourage shoppers to think and be creative. We want them to engage

ArtMaterialsRetailer.com • Summer 2022

22_AMR_2.indd 12

7/11/22 11:36 AM

Summer 2022 • ArtMaterialsRetailer.com

22_AMR_2.indd 13

13

7/11/22 11:36 AM

with something that’s not on a screen or electronic device. I mean, even our birthday cards are blank on the inside.

Cardboard Robot has evolved from what we originally pictured, which was more like Make: Magazine, a publication that offers dozens of how-to craft projects ranging from how to make ice cream in a plastic bag to DIY electronics and other weird stuff.

Together, Shannon and I developed this retail space and product mix. It’s at the midpoint between a weird, overfull hobby store (my side) and the supersparse, Scandinavian, everything-is-white store (that’s Shannon). The joke is that I pick all the nerdy stuff and she picks the stuff that has clean lines and great design.

I don’t think either one of us would’ve come up with this concept individually. But there is a yin and yang with us and it works.

You said it’s a fun place to shop. How would you describe the atmosphere there?

I still have a lot of friends that run bike shops, and the shops that are my favorites are the ones that are “clubhouses” – places that are very welcoming; that invite people to stop in and chat. I wanted to create

INNOVATIVE QUALITY TOOLS FOR ARTISTS SINCE 2009

Pottery, Sculpture, & Craft Tools Hand-crafted in Superior quality trusted by artists and educators around the world.

We are the artists, teachers, designers, and makers. orders@xiemtoolsusa.com

XIEMTOOLSUSA.COM 14

ArtMaterialsRetailer.com • Summer 2022

22_AMR_2.indd 14

7/11/22 11:36 AM

an atmosphere in which people could feel comfortable stopping in and asking, “What do you have that’s new?” or saying, “Here, let me show you this thing I’m working on,” without having to worry about making a purchase.

It’s that sense of discovery of new things that I hope keeps people wanting to come in and gets firsttime shoppers happy that they’ve stopped.

What kinds of products are in your mix?

It’s like our website says, we carry art supplies, clever toys, nice paper and craft kits – anything and everything that supports people making things. For instance, right now we have scissors, rulers, X-ACTO knives, bone tools for paper arts, tools for working with clay, hot glue guns, woodburning kits, cut-resistant gloves and all kinds of brushes. We have GOLDEN Acrylics, M. Graham Watercolors and Winton Oil Colours, plus Tamiya acrylic enamel paints for model making. We carry Strathmore, Arches and Canson papers, and pads and journals from MD Paper in Japan,

Cardboard Robot stocks products to meet the needs of families and “anyone who walks in and says ‘I’m bored and want something to do,’” explains Eric.

NEW ALCOHOL INK PRODUCTS! 2 NEW PIÑATA COLORS + HIGH H GLOSS VARNIS ARNISH H PIÑATA OPAL

PIÑATA AQUA

Available now and easy to merchandise with a free rack extension for the 4oz display.

Item # JFC3037

Item # JFC3022

Item # JFC2002

www.jacquardproducts.com • 800.442.0455

Summer 2022 • ArtMaterialsRetailer.com

22_AMR_2.indd 15

15

7/11/22 11:36 AM

Leuchtturn from Germany and Field Notes from Chicago. Our stationery products are handcrafted by Moglea in Des Moines, Iowa.

Among my favorite products are little reusable blue screws – spelled SCRUs – for putting cardboard together.

They’re from a company called Makedo, and they’re the most genius things that have ever existed for anybody who’s tried to build something out of cardboard, even something with moving parts.

We stock our shelves to meet the needs of families and walk-ins, particularly people who come in and say, “I’m bored, I want something to do.”

How many employees do you have?

Well, there’s me and Skip, the dog. But you could also count my son and two people who help out on Saturdays, Sundays and other days here and there.

How does having Decorah, Iowa, as a backdrop impact business?

Decorah is the one place in Iowa you can say “tourism” without chuckling a little. It’s the “Driftless Area,” meaning we don’t have drift left over from glaciers. We never had the ice.

It’s not what you think when you think of Iowa. Instead of vast fields of corn and soybeans, Decorah has bluffs, woods, trout streams and a lot of natural beauty. You can canoe, mountain bike, fish, and do other amazing things outside.

It’s a little town of 8,000 people combined with 2,000 students at Luther College. It’s an artistic community that comes out of being a little college town, but it’s also a tourist destination for the Midwest.

It’s one of the few places where people still walk around downtown and go to stores. A huge part of our business comes from foot traffic and people sort of happening upon us. I’d say more people look at our sign and say, “Well, let’s check that out,” than find us on Google.

How much of the store’s culture is not just providing people with what they need to create, but actually supporting them as they look to make something – especially if it’s brand new to them?

I started an art supply store without having much background in art supplies. I love them, and I mess around with a lot of things, but I’m not an expert. It has been an education for me. We don’t approach it like we’re the experts. It’s more like, “What are you working on and how can we help you find what you need?” We all learn something from that.

We don’t do classes here, but ArtHaus, a local nonprofit, teaches art to both kids and adults. It’s a great place to learn. We support the classes there with our supplies. We also supply the local high school and middle school with

16

ArtMaterialsRetailer.com • Summer 2022

22_AMR_2.indd 16

7/11/22 11:37 AM

some items, and we get some of the class lists from the college.

What’s next for Cardboard Robot?

We’re at the point where our idea worked and we’re looking at the next step. Do we mount a serious online campaign and do an online store? I feel that it goes against everything we are in the sense that online shopping is rarely fun. I want people to have the fun shopping experience we offer live in our store.

Okay, so does that mean opening another location somewhere? There are a lot of great communities that are relatively close by that have potential, from La Crosse to Iowa City to Minneapolis.

In Decorah, there’s not a Blick, Michaels or Hobby Lobby. We don’t have the kind of big box stores here that other art-materials stores would consider competitors. So if we go to another town that does have one of those, will it be the same? Can we replicate what we have here with our downtown? I don’t know. Maybe we’ll find out.

Inspiring creativity since 1954 with premium Asian art supplies, origami, and writing instruments, for beginners to professionals.

Yasutomo_art

Yasutomoschannel

Yasutomoart

Yasutomoart

Find us online!

Yasutomoart

3740 Skypark Drive, Torrance, CA 90505 | T: 310 791 1995 | sales@yasutomo.com | www.yasutomo.com

Summer 2022 • ArtMaterialsRetailer.com

22_AMR_2.indd 17

17

7/11/22 11:37 AM

Artful Behavior

1

2

3

4

Mesmerizing Marbling

by Tina Manzer photos by Amy Colburn

I

Above: Artist Dan Tilstra flicks colors onto the bath with a brush before he rakes them into a pattern.

18

f you’re like me, you never get tired of watching master marblers practice their craft. It’s a true visual-ASMR experience. Just head to YouTube and search “Marbling with Jacquard” to see what I mean. Try watching the videos on mute.

At NAMTA’s show in Orlando, marbling demos conducted by Artdeco, a brand of Lisans Kırtasiye Ofis Gereçleri San. ve Tic. A.Ş– a first-time exhibitor from Turkey – held people in thrall. Artdeco sells the ingredients and tools used for ebru, the Turkish version of marbling, but it also sells all-inclusive kits in a variety of sizes.

“Ebru is not new in the U.S. market, but ebru art made with our functional, high-quality kitre and vibrant colors amazed visitors at our booth at NAMTA,” explains Tulay Spicker, Artdeco representative. “Paints from Artdeco were developed in Istanbul and have been sold in every city in our local market for almost 30 years.

NAMTA was our first-ever tradeshow in the U.S., and our kits will be available in the U.S. market soon.”

The Turkish technique dates to the Ottoman empire at the beginning of the 16th century, according to anadventurousworld.com. Much like they do today, artists would paint with colors floating on the surface of a shallow pan of water, and then transfer the design to paper, fabric or wood. Traditionally, ox gall was added to

ArtMaterialsRetailer.com • Summer 2022

22_AMR_2.indd 18

7/11/22 11:37 AM

Artdeco ebru paints can be used on fabric, ceramic, wood, paper and more. In Turkey, the company conducts custom sneaker how-tos.

the marbling bath to prevent the colors from sticking together. Kitre, “the magical pre-mixed solution that comes with Artdeco kits,” says Tulay, does the trick, and more.

“An artist can create up to 100 different designs with one liter of concentrated kitre,” she adds, emphasizing that an advantage of their products is their staying power. “Kitre can be stored and then reused at the next session.”

While other cultures have marbling techniques that date back centuries – Japanese suminagashi is one – artists from Turkey are probably the best at it; good enough for the U.N. to add ebru art to its World Intangible Cultural Heritage List.

Marbling masters like Dan Tilstra, the American artist, educator and instructor who did Artdeco’s demonstrations, make marbling look easy. Tulay says that Artdeco kits are easy to use right out of the package.

Until I try them myself, I’ll just continue to watch how it’s done. Apparently, one of the reasons it evokes an autonomous sensory meridian response is the hands.

“We are hard-wired to respond to hands,” says Craig Richard, Ph.D., a professor of physiology at Shenandoah University in Virginia, founder of ASMR University, and author of Brain Tingles. That’s because hands are a primary driver of survival, he explains in an article for Real Simple magazine. “If someone is manipulating something in their hands, they might be making a tool. They might be picking berries. They might be creating something that can help you find resources, so you shouldn’t run away. In fact, you should relax and stay there, and stare at their hands to see what you can learn from that process.”

Watching someone paint on water is not going to aid our survival in the wilderness, but our brains don’t know the difference. “Watching hands, especially if they’re working gently, predictably and with expertise, is soothing and relaxing,” Richard concludes.

Summer 2022 • ArtMaterialsRetailer.com

22_AMR_2.indd 19

19

7/11/22 11:37 AM

packagingdecor.com

wholesale only natural cotton bags

Harvest Import, Inc. 1651 Browning, Irvine, CA 92606 tel: (949) 833-7738 info@harvestimport.com

A Real Corker T

he booth of Belagio Enterprises and its display of a zillion things you can create from cork fabric – even quilts – was also an attention-getter in Orlando. Belagio, based in Los Angeles, has been a specialist in decorative trims and specialty fabrics for home, fashion, craft and art for more than 40 years.

Its cork fabric is a laminate – thin sheets of real cork from the evergreen oak tree, species Quercus Suber are fused to a polycotton fabric for durability, flexibility and support.

The cork is harvested responsibly and in an environmentally sustainable fashion. Belagio cork fabric is a lighter weight compared to others like it on the market, making it easier to machine sew. Its seams can be ironed flat with a pressing cloth between the iron and fabric.

The cork fabric is very versatile, as the samples of purses, quilts, wallets and home décor items at the NAMTA show illustrated. It can be painted, stenciled, die-cut, stamped, woodburned and colored with pencils or permanent markers. When it’s die-cut, the edges self-heal and are smooth.

It’s perfect for covering three-dimensional pieces like boxes, books, and home-décor items, wrote designer Eileen Hull, who collaborated with the company two years ago. “This fabric lives up to the Belagio motto: ‘You are only limited by your imagination,’” she said.

Karen Bearse, another designer and collaborator, wrote: “It was really hard to just pick out one print as the options are pretty cool.”

Belagio cork fabric is available in rolls and in yards off the

20

t

bolt. It’s biodegradable, anti-static, and hypoallergenic.

ArtMaterialsRetailer.com • Summer 2022

22_AMR_2.indd 20

7/11/22 11:37 AM

Retailers Recommend

Fabulous Products 1

by Tina Manzer

art.royalbrush.com

3

diamonddotz.com Freestyle project created by artist Kirsten Jones

From Lisa Palmer, Dan’s Crafts & Things in Rochester, New York

2

“Paint by number sets (1) from Dimensions, Plaid, and Royal & Langnickel are hot sellers right now. We stock them for all ages – they’re enjoyed by little children right up to senior citizens. They’ll finish one and come right back for another. Some of our customers paint them and sell them! Our bestselling themes include animals, florals, scenics and birds.

“We can’t keep kits from Diamond Dotz (2) in stock. It’s like paint by number, only the process uses little rhinestones and the themes are more varied. Right now, patriotic, animal and space themes are trending here – anything that looks good sparkly. Diamond Dotz also offers a DIY Diamond Painting Freestyle line (3) for people who want to create their own designs.”

diamonddotz.com

5

From Jenny Schaffer, Phoenix Art Supplies & Framing in Doylestown, Pennsylvania “We’ve seen a lot of sales growth in everything watercolor, especially Daniel Smith watercolors (4) and Niji Waterbrushes (5). Many artists have been buying the Mijello Fusion Series Airtight/ Leakproof Watercolor Palettes (6) that have a special ring that prevents them from leaking, perfect for artists on the go.

“Many of our customers use Arches watercolor paper, but I’d also like to give a shoutout to Hahnemühle’s Turner Watercolor Paper (7). It’s beautiful for every wet-painting technique, including watercolor, gouche and acrylic.”

yasutomo.com

4 danielsmith.com

7

hahnemuehle.com

6 martinuniversaldesign.com Summer 2022 • ArtMaterialsRetailer.com

22_AMR_2.indd 21

21

7/11/22 11:37 AM

What We Saw at the Show NAMTA’s Art Materials World with Creativation+

22

ArtMaterialsRetailer.com • Summer 2022

22_AMR_2.indd 22

7/11/22 11:37 AM

Art Materials World with Creativation +, held in Orlando in April, marked the first time that members of the “new” NAMTA – a combined group of fine art and craft business professionals – could physically get together at their own unique tradeshow.

It was the first time in a long time that anyone in our industry met in a large-group setting. The last in-person Art Materials World tradeshow was in 2019; early 2020 for Creativation attendees.

More than 1,400 people attended, including those who represented 240 retail buying firms.

There were 144 exhibitors; 29 for the first time. They had never exhibited with NAMTA or AFCI before.

Everyone came together to learn at NAMTA’s first-ever expansive education program of business seminars and product workshops.

Everyone celebrated at the Welcome Reception at the Rosen Centre, the President’s Reception at Discovery Cove, and the Next Generation Happy Hour at The Pub.

Everyone seemed to love it. Here are some of the comments NAMTA received from attendees.

We were impressed with the care NAMTA took to ensure that Creativation retailers felt included and comfortable. Our classes were well attended and networking opportunities on the show floor and beyond were plentiful. Art Materials World featuring Creativation was a good investment for all. …we were happy to see the hard work that went into merging the two shows. It was a great opportunity to learn about the products and support the vendors that committed to attending.

We know that it’s important as retailers to attend if we hope to see the industry thrive and continue to grow.

While the show was small for paper-craft retailers, the vendors that showed up were fabulous! I found new items to bring in from art materials vendors. They will enhance our offerings and could widen our customer base.

It was wonderful to come together in a beautiful setting to learn, share ideas, meet new people, and see all the creative products, including the inventive new things born from the pandemic. All events were refreshingly welcoming to newcomers. The walk across to the show was surprisingly easy and couldn’t have been more beautiful. I was not the only one stopping to photograph the flora and fauna!

In 2023, Creativation by NAMTA will take place in Columbus, Ohio, on March 31 and April 1 for education, and on April 2 through 4 for exhibits. For more information, visit namta.org/ creativation-by-namta.

Summer 2022 • ArtMaterialsRetailer.com

22_AMR_2.indd 23

23

7/11/22 11:37 AM

Show Awards in Orlando Ten exhibitors were recognized by NAMTA for their creative displays and innovative products. The awards were presented by Steve Chamberlain, vice president and general manager of ColArt Americas and NAMTA’s immediate past president.

Toss Products, Best New Exhibitor This women-owned company manufacturers disposable Paint Plates – paint palettes made from 100-percent recycled materials.

Pink and Main, Best Small Booth Stamps, dies and stencils; and paper pads, card kits and brand new embossing powders were beautifully presented in a small space.

Faber-Castell, Best Medium Booth This 260-year-old creative powerhouse presented a variety of new products for kids and adults.

ColArt, Best Large Booth 2022 is about new color – 12 New Heavy Body colors, new Winsor & Newton Artists’ Oil colors, and a set of eight Cotman Watercolour Metallics.

Alpha 6, Best Packaging A distinctive logo and typeface make Alpha 6’s professionalquality lettering enamels, artist tools, and supplies stand out.

edding, Best Point of Purchase Display This 60+year-old German company is known for its wide variety of high-quality markers.

Carioca, Best New Kids’ Products This 50-year-old Italian brand of children’s creative products includes markers, colored pencils, tempera, pastels and educational games.

The Kubx Cart – Studio Designs, Best New Product The clever rolling storage unit with swing-out “drawers” comes in different colors and sizes.

Mural – Golden Artists Colors, Best Exhibitor Activity The Mural & Theme Paints from Golden Paintworks offer a high pigment load, clean color mixing and excellent exterior durability.

Booth Layout – Ranger Industries, Judges Special Recognition Ranger’s booth highlighted its eight different brands and featured demos of Tim Holtz Alcohol Inks.

Explore new directions in making with these titles...

LEARN MORE AT WWW.SCHIFFERCRAFT.COM For wholesale inquiries, call: 610-593-1777

24

ArtMaterialsRetailer.com • Summer 2022

22_AMR_2.indd 24

7/11/22 11:37 AM

Carioca

Golden Artist Colors

Pink and Main

Toss Products Summer 2022 • ArtMaterialsRetailer.com

22_AMR_2.indd 25

25

7/11/22 11:37 AM

B

u s i n e s s

Categories that trended during the pandemic, like home furnishings, appliances, and items used outdoors, are now in less demand and headed to liquidators, reports Modern Retail. Target, for example, recently said it has too many bulky items including furniture and televisions.

As supply chain issues persist, creating even longer lead times for retailers, many retail companies would rather have more inventory

Liquidators Reap the Rewards of Excess Inventory Retail inventory levels have climbed due to supply chain delays and changes in shopping behavior as consumer spending shifts away from goods toward travel. Modern Retail reports that Target product inventories are up 43 percent from the previous year, while Walmart’s increased by 32 percent.

Excess inventory and returns are often sold to liquidators who, in turn, sell them to resellers and regular consumers at a lower price.

Given current inventory levels, the services liquidators offer have grown significantly, leading to new partnerships and growth.

Currently, some retailers are redirecting excess inventory to liquidators before it even touches their shelves. “We’ve been approached by several retailers to explore the possibility of selling their inventory when it arrives in ports, in some cases, or directly from their distribution centers,” said JD Daunt, chief commercial officer for Liquidity Services. “They don’t want to create a glut or occupy capacity in their facilities that might otherwise be used for the holiday season or for back-toschool,” he said in an interview with Modern Retail.

26

than not enough so they don’t miss out on sales. Since they run on forecast and projection, and are also optimistic, it’s a scenario that would continue to favor liquidators.

Gift Card Design Can Elevate Your Brand Gift cards, the most popular gift in 2021 for the 15th year in a row, are projected to hit $1.4 trillion in sales by 2026, according to a recent SmartBrief from the National Retail Federation. As their popularity grows, gift cards have the potential to become an important branding tool for the retailers they represent. The effect they have on brand reputation and consistency cannot be overlooked, says Josh Hatcher, senior graphic designer at marketing-solution company Vericast. “Card design is a significant tool in reinforcing brand or identity and is important in maintaining top-of-wallet status,” he told SmartBrief.

Design issues to consider are not only how the gift card looks and feels, but also how it reflects emerging trends and incorporates new technologies and changing card-industry regulations. “You should also consider customer convenience and what the card can do to enhance their experience,” Hatcher explains.

N

o t e s

“Consumers expect the experience to be hassle-free, so instant access to activate cards is a game-changer.

With print-on-demand or in-store card issuance, a customer can receive their card on the spot.

“Consumers like their gift cards to look unique and show prestige” he adds. “A great-looking custom-designed card is used more often than a plain one. A card with vibrant colors and embellishments such as metallic inks and matte finishes help it stand out.”

In terms of creating a positive impression, the material the card is made of is just as important as how it looks. A variety of card materials including metal and color-core cards are available today, Hatcher told SmartBrief. Cards made from recovered ocean-bound plastic can greatly enhance a store’s reputation.

The team at PlasticPrinters notes that since a gift card is an advertisement that travels in a shopper’s wallet, the retail logo should be clear and appealing.

Most gift cards are a standard size – 3.375-by-2.125 inches and .03 inches thick, the same as a credit card – but other sizes and shapes are available.

“Custom shapes that fit your brand can help your gift cards fly off their display,” according to plasticprinters.com. “If you’re a coffee shop, shape your card like a coffee cup. A brewery could shape its card like a pint.”

ArtMaterialsRetailer.com • Summer 2022

22_AMR_2.indd 26

7/11/22 11:37 AM

A unique shape may alter a card’s size, “and if it’s too big, it won’t fit in a wallet. Too small and it may get lost in a wallet. If you make your card thicker than the standard, it may be too bulky. Any thinner, it could lose its durability.

“But when it comes down to showing off what your brand can do best, no size customization is unreasonable,” adds PlasticPrinters.

“It instantly becomes more memorable than the shape of a standard gift card and, therefore, a selling point in and of itself.”

If You’re Marketing on a Budget, Start a Blog Now is a good time.

“Blogging is a very costeffective marketing tool,” writes Kimmie Tang, a leadership network contributor to Entrepreneur magazine, and founder of 247VirtualTeams. “There are currently 5 billion internet users worldwide, and 60 percent of consumers attest to reading blogs on a regular basis – a huge prospective market.”

Here are her tips for blogging success.

RENEW YOUR

FREE

SUBSCRIPTION

1. Provide value People read blogs to learn something new, so posts with how-to guides and tutorials can help you achieve more traffic. The blog for the outdoor adventure

Renew for free online at artmaterialsretailer.com Request multiple copies, enough for your entire staff.

For People Who Sell Art Supplies

Summer 2022 • ArtMaterialsRetailer.com

22_AMR_2.indd 27

27

7/11/22 11:37 AM

company Nepal Hiking Team includes tips on Nepalese foods, transportation and souvenir guides.

It has become a valuable resource for anyone looking for information or planning to visit the Himalayas.

2. Allow guest posting Guest-posts are great for helping you understand who your readers are and what they’re interested in. Check out Hackernoon, recommends Tang, where anyone can share information related to technology.

3. Make it interactive and allow comments A blog that allows readers to comment attracts more attention than blogs that do not.

4. Monitor and analyze your traffic By doing so, you can find out which posts perform best and capitalize on that information to grow more traffic and sales leads.

5. Get external links to your blog Adding external links from other online sources increases your Google ranking and garners more traffic to your blog. “Consider launching a press release campaign or guest-posting on other info-rich sites for this,” recommends Tang.

SUN VINYL

HOT/COLD VINYL Cold Blue #199 Cold Pink #200 Cold Pink/Purple #202

info@atsminc.com • 888-722-2876

t

NOW WE HAVE... COLOR CHANGE VINYL

Cold Purple #201 Red Hot/Yellow #198 AND SIGN PRODUCTS

www.ATSMInc.com

28

ArtMaterialsRetailer.com • Summer 2022

22_AMR_2.indd 28

7/11/22 11:37 AM

&

new true

Styletech Brand

Chrome Films are

available in a huge variety of the finest holographic patterns.

Excellent cut, weed and mask ability, giving you better finished designs.

The material is pressure sensitive and self-adhesive, which means you don’t need any heat to stick down the materials. Available now at atsmcraft.com/collections/chromes

Add a sprinkle of this additive to any Speedball Fabric Screen Printing Ink to bring a touch of shimmer to any project. The new Speedball Glitter Additive can be used to nearly any ratio, whether your sparkling vision is more subtle or dripping with scintillating shine! speedballart.com

Created by an artist and art instructor,

Paintbrushpal Brush Cleaner & Preserver

is made with all natural, plant-based oils and contains no colorants, synthetic fragrances, or preservatives. Effective on brushes, hands, clothing, and most other surfaces. 4 oz. white Polypro jar.

Made in the USA. Contact Mike at 973-720-0001 Mikemalzone@Gmail.com Paintbrushpal.com

Mini Titanium-Fused Carving and Trimming Double-End Tool Series contains a thin layer of titanium nitrite fused to

The handcrafted

the surface, creating a stronger, more resilient cutting edge than conventional carbon steel blades. The Soft Foam Sleeve delivers excellent comfort and grip.

Seven double-end tools in a variety of blade shapes. Length: 6” (152mm) xiemtoolsusa.com

Zebra’s MILDLINER Neutrals feature

a unique mild color that shows up softly on paper and a broad and fine point tip for all hand lettering and marking applications. MILDLINER Double Ended Highlighters are available in sets and open stock as well as in a Double Ended Brush Pen format. zporders@zebrapen.com

New in 2022, Logan Graphic Products offers a competitively priced, fully functional, wall mounted vertical substrate trimming tool. Excellent for use in professional frame shops, sign shops or the at-home DIY picture framer. Can accurately size various substrates such as mat board, foam board, chip board, PVC board, Gator along with separate cutting tools for plexi-acrylic and for sizing glass. logangraphic.com Summer 2022 • ArtMaterialsRetailer.com

22_AMR_2.indd 29

29

7/11/22 11:38 AM

&

new true Bob Ross My First Book Ofs – Chunky, vibrant board

books in the gentle spirit of Bob Ross. For ages 0-3. What better way to introduce nature and color to wee ones? My First Book of Color and My First Book of Nature – email special. markets@hbgusa.com or call 212.364.1296 to order.

Publisher: Running Press Kids.

AWT’s Accu-Glide is an affordable, highquality solution for screen printing limited editions. An aluminum vacuum table provides a certified-flat surface for printing on a wide variety of substrates.

Combine the Accu-Glide with a Rack-It Heavy-Duty Drying and Storage Rack for an instant upgrade to your studio or classroom. awt-gpi.com/product2.htm

The Kubx Mobile Storage Cart by Studio Designs offers

six swing-out storage drawers and five storage shelves in a compact configuration. The glass top is easy to clean, and casters make it easy to move, or swivel it to access your supplies. Available in Black, Turquoise or White. Dimensions: 14” Wide x 14.5” Deep x 25” High. sales@studiodesigns.com

DuroEdge Sketch Companion was developed for the traveling artist to organize your favorite sketching gear. The Sketch Companion is available in 2 size formats. The small format accommodates a 5.5” X 8.5” sketchbook, while the large format can go up to 9” X 12. Both formats offer a front pocket for erasers, small sharpener and more sketching gear. These are great additions to your sketchbook category or at the front of your POS. DuroEdge.com

Li-Qua-Ché Liquid Papier Mâché from ACTIVA is the revolutionary liquid-

based casting compound designed for use with traditional plaster or ceramic molds. Its fine detail, fast drying, and break-resistant properties make this unique clay slip alternative a great choice for producing dolls or doll parts. Dried castings form to a hard, durable consistency.

Certified non-toxic. Made in USA. activaproducts.com/casting 903-938-2224 support@activaproducts.com

30

ArtMaterialsRetailer.com • Summer 2022

22_AMR_2.indd 30

7/11/22 11:38 AM

Take your Amodex on the road with ease with our new Traveler Size! As a third-generation, womanowned business, Amodex is committed to providing customers with safe and effective stain removal solutions. Made in the USA since 1957, our soap-based, non-toxic stain remover cleans skin, fabrics and surfaces.

Contact Marica Dacey, mdacey@amodexusa.com Flexcut Micro Tools & Palm Tools are ideal for both print makers and wood carvers. Profiles range in size from 1mm to 4mm, whether it’s linoleum or wood. Flexcut offers more tools than anyone in the industry, including 32 high-performance micro tools and 52 palm tools. Chisels, Skews, Sweeps, Shallow and Deep U-Gouges, and Parting Tools. flexcut.com

Paint a starry night in broad daylight with this fun Paint by Numbers kit by Today is Art Day. With each swirl and dab of color, you can explore the reaches of your imagination, just like Van Gogh so many years ago! This kit includes 8” X 10” preprinted canvas artist board, 8 numbered acrylic paint pots, 2 paint brushes, 1 line reference sheet and 1 color reference card. sales@todayisartday.com 1-581-995-8298 todayisartday.com

The Projector from GAGNE is a great all-purpose and cost-effective opaque projector large enough for most mural projects but small enough to be easily transported and stored. Made in USA. Perfect for murals, crafts, fine art, T-shirts, signs, airbrushing, drawings, and posters. gagneinc.com/ product/the-projector

River Bed Tear Drops are acrylic tear-shaped Dew Drops in brown, pine green, and olive green.

Use these on all types of Mixed Media projects. We recommend using a clear drying glue. therobinsnestcreative.com

Summer 2022 • ArtMaterialsRetailer.com

22_AMR_2.indd 31

31

7/11/22 11:38 AM

&

new true

Introducing the new gold standard in oil paper from Legion: Stonehenge Oil. This 100% cotton paper doesn’t just do what a canvas can do. It allows you to do so much more and to do it without the need for primer or gesso. Now available in pad sizes 9” X 12” and 12” X 16”. legionpaper.com/stonehenge-oil

Piñata High Gloss Varnish

Yasutomo’s versatile new Japanese Art Papers are made with hemp! Use crisp Asagami for monoprinting, woodblock printing, inkjet and laser printing, watercolor and mixed media. Fluffy, highly absorbent Mashi captures every brush mark, making it ideal for sumi-e, gansai watercolor, ink painting, mixed media and block printing. sales@yasutomo.com yasutomo.com

from Jacquard is a game-changing protective topcoat—the first nontoxic, one-part varnish that’s compatible with alcohol ink artwork that won’t reactivate the color. Crystal clear and nonyellowing, it provides a uniform glossy finish for any surface. Easy to use and clean up. Available now along with new Pinata Colors and accessories. jacquardproducts.com/ pinata-high-gloss-varnish

Velveteen drawstring pouch in burgundy wine

color. Use as product packaging and add your own customization with prints or calligraphy. Drawstring bags available in various sizes and colors. packagingdecor.com

32

Environmental Medicine announces the launch of ou the CUSTOS Chemical Management Program, a powerful database providing real-time feedback to assure regulatory compliance.

201-497-8973

ArtMaterialsRetailer.com • Summer 2022

22_AMR_2.indd 32

7/11/22 11:38 AM

Pigments of Your Imagination: Creating with Alcohol Inks, includes

The Pocket Box V2.0 is the smallest Guerrilla Painter pochade box, perfect for those who like to travel light, backpackers, or inconspicuous café painters. The lid clips are 1/2-inch deep and hold two wet panels. It adjusts and locks in any position over a full 180 degrees. guerrillapainter.com

tips and techniques and more than 50 additional works from guest artists in an inspiring gallery. Learn how to choose which inks to use and how to experiment with fascinating techniques and tools.

Call 610-593-1777 for wholesale inquiries. schiffercraft.com

ABT PRO Alcohol-Based Markers from

Dura-bright White & Black

from Grafix now has NEW sizes, 5” X 7” and 11” X 14” pads and 26” X 10yd rolls. These opaque surfaces are perfect for mixed media including Alcohol Inks, watercolor, markers and colored pencils. This versatile, substantial opaque film is economically priced and offers higher heat tolerance and stain resistance. grafixarts.com/products/dura-lar-film/

Tombow are permanent, dual-tipped art markers with brush and chisel tip in one. Flexible brush tip works like a paintbrush; chisel tip provides broad coverage. Features slender barrel for comfortable grip. Ideal for artists, designers and crafters.

Permanent, fast-drying alcohol-based ink produces rich, vibrant colors. Total 108 colors.

800-835-3232 ext. 511 tombowusa.com/abt-pro.html

Summer 2022 • ArtMaterialsRetailer.com

22_AMR_2.indd 33

33

7/11/22 11:39 AM

I

n d u s t r y

N

e w s

C&T Publishing has rebranded. Its new visual identity “elevates our focus on providing top-notch craft books and products for makers of all skill levels, crafts, and backgrounds to create something beautiful,” said a press release. “Earthy shades of blue and green and our new logo reflect our commitment to support sustainable practices, represent and celebrate diverse crafts, and welcome crafters on a global scale.”

C&T Publishing was founded in 1983. In recent years, as its customers’ needs and passions evolved, the company evolved, too, by providing creative books, products, and online courses for different types of makers. “We hope to represent a broader range of communities where we can amplify our goal to teach, inspire and share the beauty of everyday life through creative expression,” says the company.

The new look also conveys C&T’s support of sustainable practices and social justice.

Its new tagline, “Another Maker Inspired!” reflects a creative community where everyone is welcome, explains CEO Todd Hensley.

“The original C&T logo was a classic design that fit our publishing program in 1989,” he says. “Our new logo better reflects our robust publishing program today, who we are as an organization, and our goal to create thoughtful and compelling products.”

For more information, visit ctpub.com.

Creative Dew Drop Canvas Mixed Media Canvas Art Choose from a variety of designs and sizes Order today!

Driftwood Creative Dew Drop Canvas

therobinsnestcreative.com 801-396-2111 Proudly made in the USA

34

When the team at Buffalo Dental Manufacturing Co. on Long Island developed a solution for the disposal of excess dental-molding materials, they didn’t realize how useful it would be to artists.

The Trape-eze Disposable Plaster Trap is an economical system designed to slow the rate of water discharge to allow sediment to settle out of wastewater. It has become a best seller for dental facilities across the country. But its effectiveness at separating clay, plaster and other heavy particles from drained water has attracted the attention of artists, particularly sculptors and ceramicists. In response to artist demand, Clay-King in South Carolina, the Ceramic Shop in Pennsylvania, The Pottery House in Canada, and Sheffield Pottery in Massachusetts are now selling the Trap-eze to artists. It’s also useful for beauty and hair salons, jewelry shops, and hobby, craft and workshop areas, says Buffalo Dental, a leading manufacturer of state-of-the-art dental equipment.

Creativeworld’s “real” show – where industry professionals will actually meet in person during a four-day-long exhibition of products – has been scheduled for February 4 through 7, 2023, in Frankfurt, Germany. New next year will be the concurrent scheduling of the Christmasworld and Ambiente (consumer goods) shows with Creativeworld, under a new show umbrella called Home of Consumer Goods.

Meanwhile, designers from the bora.herke.palmisan studio forecast a group of trends for 2022 and beyond called Manual Movement – named for the return to handwork at its core. It incorporates the growing practice of using and embellishing existing items, everything from socks and sweaters to old tires and furniture.

“Handicrafts play an important role in this popular trend,” they explain. “Weaving,

ArtMaterialsRetailer.com • Summer 2022

22_AMR_2.indd 34

7/11/22 11:39 AM

crochet, embroidery, working with natural materials and much more indicate the rediscovery of old techniques to enhance found treasures.”

Another movement within the trend, called Color Statement, highlights the use of vibrant colors to send a positive message. Organic Traces (think twigs, patterns in seashells and leaves), showcases nature as a model for prints and designs.

The last trend, Lovely Keepings, points to longevity as a sustainable alternative.

The first edition of the h+h Americas tradeshow – a new platform for the North American handicraft industry – was held in Chicago June 22 through 24. With 195 exhibitors and two-and-a-half days of activities, the sister event of the German h+h cologne welcomed more than 2,0000 attendees.

A Digital After Show was held June 27-July 1st. The virtual event offered videobased meetings, instant messaging, and access to all prerecorded educational sessions for registered attendees via the h+h americas website and app.

“We are very encouraged by the strong response we received among the handicraft community,” says Mette Petersen, president and managing director of Koelnmesse Inc. “We had buyers from all major retailers as well as store owners from across North America, Europe, and as far as Australia coming to our event.

“Many attendees praised the diverse product range and appreciated the exposure to international product lines from 39 countries normally not seen in the U.S.,” she adds. “Because of strong demand, we are planning to integrate even more categories – such as beading, scrapbooking, cake decoration and others – for our event next year.”

Gerald Boese, CEO of Koelnmesse GmbH, recognized its conference partner, the Craft Industry Alliance, for successfully bringing the h+h brand from Germany. “This first-time event on will mark the start of many future editions in the coming years,” he said. “We look forward to seeing exhibitors and attendees traveling to our trade shows in Cologne and Rosemont next year.”

Abby Glassenberg, Craft Industry Alliance president, wrote that the show featured

Research and Development Changes to your product development?

Regulatory compliance updates?

New products?

Being proactive saves money!

EMI works closely with the manufacturer during the process of creating new products. We assist our clients in real-time.

As an extended member of your team, EMI navigates your regulatory process to ensure compliance, required labeling, and consumer safety in accordance with prevailing regulations. envmed.com/services/research-development/

quilting and garment fabric, yarn, thread and notions, “and I met buyers who run bead stores and mixed-media brands. This first year, the show was definitely more yarn than anything else, but everyone I spoke to was excited by bringing various craft sectors under a single roof and all the cross-pollinating that this leads to. Next year, there will be even more.” h+h americas 2023 – a full three-day trade show & conference – is scheduled for June 22-24 in Chicago. For more information, visit hh-americas.com. h+h cologne in

continued on page 37

t

Germany will be held March 31-April 2.

Summer 2022 • ArtMaterialsRetailer.com

22_AMR_2.indd 35

35

7/11/22 11:39 AM

Tell our advertisers you saw their products in Art Materials Retailer magazine!

Company

Page

Website

ACTIVA Products

4

activaproducts.com

Harvest Import Inc.

20

harvestimport.com

Amodex Products Inc

6

amodexusa.com

Jacquard Products

15

jacquardproducts.com

ATSM Craft

28

atsmcraft.com

Legion Paper Corp.

5

legionpaper.com

AWT World Trade, Inc.

34

awt-gpi.com

Logan Graphic Products

19

logangraphic.com

Bob Ross Inc

25

bobross.com

NAMTA

11

namta.org

Creators Workshop

19

paintbrushpal.com

Pro Tapes & Specialties Inc.

16

protapes.com

da Vinci Artist Brushes

7

davinci-defet.com

Royal Brush Mfg., Inc.

40

royalbrush.com

DuroEdge

3

duroedge.com

Schiffer Craft

24

schiffercraft.com

Edward C. Lyons Co

20

eclyons.com

Speedball Art Products

37

speedballart.com

Environmental Medicine

35

envmed.com

Studio Designs

27

studiodesigns.com

Flexcut Tool

8

flexcut.com

The Robins Nest Creative

34

therobinsnestcreative.com

GAGNE, Inc.

14

gagneinc.com

Today Is Art Day

13

todayisartday.com

General Pencil Co.

25

generalpencil.com

Tombow

9

tombowusa.com

GoEasel

39

goeasel.com

Xiem Tools USA

14

xiemtoolsusa.com

Grafix

15

grafixarts.com

Yasutomo

17

yasutomo.com

Guerrilla Painter LLC

35

guerrillapainter.com

Zebra Pen Corporation

2

zebrapen.com

For People Who Sell Art Supplies Around the Table a publication of the Game Manufacturers Association

Publisher J. Kevin Fahy kfahy@fwpi.com

Ad Sales Representative Amy Colburn amy@fwpi.com

Reserve Your Ad with Amy Colburn amy@fwpi.com

Editorial Director Tina Manzer tmanzer@fwpi.com

Enewsletter & Online Advertising Manager Rick Kauder rkauder@fwpi.com

Holiday Ordering Issue Ad closing – August 5 Publication – September 9

Contributor Miranda Bigham Graphic Artist Maia VanOrman maia@fwpi.com

Production Manager Mark Stash mstash@fwpi.com Subscriptions accounts@fwpi.com

Advertising Director Tim Braden tbraden@fwpi.com

The Annual Buyers Guide Ad closing – November 11 Publication – December 16Art Materials World Show Issue, 2023 Ad closing – January 27 Publication – March 3 New Product Issue, 2023 Ad closing – April 21 Publication – May 26

To qualify for a free subscription, visit ArtMaterialsRetailer.com.

36

Copyright © 2022

About Fahy-Williams Founded in 1984, Fahy-Williams Publishing specializes in magazines, directories, e-newsletters and other promotional material for a wide variety of niche markets.

Proud member of

Toy Times a publication of the American Specialty Toy Retailing Association edplay dedicated to the specialty toy industry Educational Dealer for retailers who sell to teachers, parents and schools Life in the Finger Lakes Magazine a local lifestyle brand

ArtMaterialsRetailer.com • Summer 2022

22_AMR_2.indd 36

7/11/22 11:39 AM

“Industry News” from page 35

similarly sized college towns for advice for her business plan.

Sparrow Art Supply carries a full range of products, including acrylic paint and mediums, pottery tools, a wide variety of sketchbooks, and DIY kits. In addition to the retail space, the store will also serve as a community center for creative workshops and club meetings and as a gallery for local artists.

Meanwhile, in the Birdtown neighborhood of Lakewood, Ohio, Lakewood Art Supply held its grand opening March 12.

Founders Galadriel Olson and her husband Kevin are both artists, as are their two teenage daughters. When they moved from Texas to Ohio in 2021, “We looked for an art store and there wasn’t one,” Galadriel told cleveland.com. “The running joke was that we would open one, and at some point we got serious.”

The store’s growing inventory includes watercolor, gouache, oils and acrylics, spray paint, clay, pens, papers and quality supplies for kids. “We really serve all levels of artists,” she explained. “We have families coming in with little kiddos all the way up to professional artists. That’s part of the reason we did it: to connect everyone.

“The way that Lakewood supports small business is unmatched,” Galadriel added. “Our goal is to weave into the fabric of the community, benefiting Lakewood as much as it is benefitting us.”

t

Sparrow Art Supply opened in March in Middlebury, Vermont, reports Vermont Business Magazine. Founder Beth Svenningsen received a grant from the Local Kick Start Middlebury program, an initiative created to bring new and expanding businesses downtown after road construction and the pandemic resulted in several open storefronts. As a partnership among municipal, economic development, educational and business entities, the program awarded monetary grants of $15,000 to $20,000 and packages of donated business services to six entrepreneurs.

Beth is an artist who moved to Middlebury from New York City in 2020, where she had worked in freelance set design for theater, dance, film and window displays. To her dismay, she discovered that the nearest art supplies stores were in Burlington and Montpelier, a 55-minute and 75-minute drive, respectively, from her new home. The need for a local art supply store was confirmed when Beth joined the Brandon Artists’ Guild and learned that many local artists purchased their supplies online.

That wasn’t an option for her, she told Vermont Business Magazine, because shopping for art supplies is such a tactile experience.

“If you are shopping online, you don’t have those chance discoveries,” she explained.

For her grant application, Beth researched existing stores in Middlebury, foot traffic to the downtown area, and visitors’ shopping patterns. She also reached out to art supply stores in

™

®

Summer 2022 • ArtMaterialsRetailer.com

22_AMR_2.indd 37

37

7/11/22 11:39 AM

E

n d c a p

Collecting Art is A Thing Right Now

by Tina Manzer

Actually, investing in art is more the point according to, well, everyone. “Diversifying your investments isn’t just about wisely weighting your portfolio between stocks and bonds. Alternative assets such as fine art might have a place in your portfolio as well,” noted an article in The Motley Fool this June.

Likewise, a story from Investopedia, also in June, reads, “The art market is fickle, and there are no guarantees of profitability, but with a little legwork and forethought, you can fill your home with images that may prove worthy assets down the line.”

They don’t have to be rich to invest.

Forbes noted a recent uptick in the sales of limitededition prints, especially among younger collectors and those with more modest budgets. “They are an affordable and accessible way to access highly promising artists without the prohibitive price tag of an original work. They also possess good investment potential – as the reputation of the artist grows, so will the value of the print.”

Masterworks, an alternative investing startup, sells fractional shares in works of fine art – even works by highticket artists like Banksy and Basquiat – at accessible prices, and with no minimum investment requirement. “The platform offers good research and support resources, and features a well-designed, easy-to-use interface,” says Forbes Advisor.

Art is an inflation hedge.

The art market is booming.

During the first five months of 2022, a series of high-value auctions in New York took Sotheby’s, Christie’s and Phillips total sales to more than $2.5 billion, reports NPR. People have money to spend.

“Savings are still high as a result of stinted consumption from the pandemic,” wrote Bloomberg Opinion Columnist Tyler Cowen. “Many of the wealthy have been buying additional homes and wish to furnish them with art.”

38

t

And this from Forbes: “One unexpected silver lining of the pandemic is that more people are starting to see the benefit of art as a viable form of alternative investment.”

Here’s why we’re hearing this conversation right now.

There are few true inflation hedges these days, notes Bloomberg’s Tyler Cowen. “Technology stocks have taken a deep dive, blue-chip stocks are ailing, stablecoins aren’t stable and don’t even ask about traditional crypto. But art can serve as an inflation hedge in almost any environment.

It’s both an investment and a form of consumption, and the latter is quite protected against any macroeconomic conditions. When all else fails, spending money is one surefire inflation hedge. Art also happens to be a durable asset, so the expenditure is not entirely wasteful.”

At the height of the pandemic, there was a “miniboom” in the high-end art market. Bendor Grovesnor, a British art historian and former art dealer, told NPR, “It was a moment where basically bored rich people were transferring the money that they would normally spend on services to stuff.”

He thinks the current sales surge is different; likely connected to the fall of the value of some cryptocurrencies and NFTs. “It seemed that there was a risk that traditional art lovers might find themselves eclipsed by crypto-art and NFTs, but that doesn’t look like it’s taken off,” Grovesnor said. “So the primacy of the painting on canvas is with us still.”

One more point: No matter what the financial markets are doing – rising or tanking – the art market isn’t affected much. “That’s exactly what investors should be looking for when they want to diversify their assets,” says The Motley Fool.

ArtMaterialsRetailer.com • Summer 2022

22_AMR_2.indd 38

7/11/22 11:39 AM

info@goeasel.com Summer 2022 • ArtMaterialsRetailer.com

22_AMR_2.indd 39

39

7/11/22 11:39 AM

Brushes that leave an impression.

Zen is a diverse brush collection that will equip your customers with the right brush for the medium of their choice. Whether it be oil, acrylic, watercolor, or mixed media, this collection of durable, easy to clean brushes is sure to impress.

For more information, please contact your local Royal & Langnickel sales representative, your favorite distributor or contact us at: Email customerservice@royalbrush.com 800.247.2211 40

Now Available in an Endcap Footprint

royalbrush.com

ArtMaterialsRetailer.com • Summer 2022

22_AMR_2.indd 40

7/11/22 11:39 AM