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T H E M A G A Z I N E O F T H E A M E R I C A N S P E C I A LT Y T O Y R E TA I L I N G A S S O C I AT I O N


ABOUT THE MAGAZINE

Toy Times is ASTRA’s official magazine. The international not-for-profit trade organization provides education, networking, consumer public relations, and product sourcing and discounts to grow the specialty toy industry. Its members build their businesses around toys that focus on what the child can do rather than on what the toy can do. They are leaders who have a positive influence on the economy, culture and creativity of the communities they serve. ASTRA thrives on their cooperation and communication. The articles and ads in Toy Times help get the conversation started. Toy Times has been proudly produced by trade magazine publisher Fahy-Williams for more than 18 years.

OUR READERS

853 687 403 36

Specialty Toy Retailers Manufacturers Independent Sales Reps Affiliate Members

TOTAL CIRCULATION 1,979 Mailed to members of the American Specialty Toy Retailing Association around the world.

Contact Ashley Cavanagh ◆ ashley@fwpi.com ◆ (800) 344-0559 ◆ (315) 789-0473


2020 THE ISSUES

Articles in Toy Times Magazine feature sensible business advice, profiles, trends and industry news. An ad in the magazine is a great way for manufacturers to announce new products, services and ordering specials to specialty toy retailers.

NY Toy Fair Preview

ASTRA Marketplace Show

ASTRA Marketplace Recap Holiday

AD SPACE DUE: DEC 13, 2019 MATERIALS DUE: DEC 20, 2019 MAILING DATE: JAN 24, 2020

AD SPACE DUE: MAR 20 MATERIALS DUE: MAR 27 MAILING DATE: MAY 1

AD SPACE DUE: JUL 10 MATERIALS DUE: JUL 17 MAILING DATE: AUG 21

Member Resource Guide

AD SPACE DUE: SEP 18 MATERIALS DUE: SEP 25 MAILING DATE: OCT 30

AD SPACE DUE: OCT 25 MATERIALS DUE: NOV 1 MAILING DATE: NOV 29

Fahy-Williams has been Toy Times’ official publishing partner since 2002.

Print advertising payable net 30. Monthly installment plans available with credit card. Contact Ashley Cavanagh ◆ ashley@fwpi.com ◆ (800) 344-0559 ◆ (315) 789-0473


MAGAZINE AD RATES Non-members add a 20% premium to ad rate.

1/4 PAGE

Vertical 3.25” x 4.75” (W x H)

1/3 PAGE

Horizontal 4.625” x 4.75” (W x H)

1/3 PAGE Vertical 2.25” x 10” (W x H)

AD RATES FOR ASTRA MEMBERS

1/2 PAGE Horizontal 7” x 5” (W x H)

1/2 PAGE

Vertical 4.625” x 7.625” (W x H)

FULL PAGE

Bleed Size: 8.75” x 11.25” Please keep important info .5” from edge

PREMIUM PLACEMENTS FOR ASTRA MEMBERS

Ad Size

1 issue

2 issues

3 issues

4 issues

5 issues

Ad Size

1 issue

2 issue

3 issues

4 issues

5 issues

1/4 page 1/3 page 1/2 page Full page

400 465 535 770

390 450 520 745

375 435 505 725

365 425 485 700

350 410 470 680

BACK COVER

1030 975 875 895 1565 2500

1000 945 850 870 1520 2425

970 915 825 840 1470 2350

940 890 795 815 1425 2275

905 860 770 785 1375 2200

INSIDE FRONT (C2) INSIDE BACK (C3) PAGE 3 or PAGE 4 CENTER SPREAD 1/2 PG COVER WRAP

Print advertising payable net 30. Monthly installment plans available with credit card. Contact Ashley Cavanagh ◆ ashley@fwpi.com ◆ (800) 344-0559 ◆ (315) 789-0473

Profile for Fahy-Williams Publishing

Ratecard - ASTRA Toy Times  

Ratecard - ASTRA Toy Times