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84%

of our readers enjoy day trips throughout the Finger Lakes

78%

of our readers enjoy Finger Lakes History and Museums

“I read each issue from cover to cover with enjoyment. You do a great job. Thank you for giving me the opportunity to explore new places, events and culture here in the Finger Lakes.” - Barbara from Corning

77%

of our readers enjoy dining out

50%

of our readers enjoy wine tasting

The Region’s Premier Lifestyle Magazine Since 2001

35%

of our readers are avid boaters


OUR READERS

Pass Along Readership 76,120

TOTAL CIRCULATION 30,448

76%

of our readers are college graduates

$75,000+

Avg Household Income

CIRCULATION BREAKDOWN 1,225

NYS, Outside Finger Lakes Region

19,897

Subscribers

27,664

Within Finger Lakes Region The Finger Lakes Region inludes the following counties: Cayuga ◆ Chemung ◆ Cortland ◆ Livingston ◆ Monroe ◆ Onondaga ◆ Ontario ◆ Schuyler ◆ Seneca ◆ Steuben ◆ Tioga ◆ Tompkins ◆ Wayne ◆ Yates

2,800

Guest Room Copies at Select Area Hotels “You do a tremendous job. I also give a gift subscription to my son’s family who live near Penn Yan!” - Phyllis from Syracuse, NY

The Region’s Premier Lifestyle Magazine Since 2001

1,559

Outside New York State

Contact Rhonda Trainor ◆ rhonda@fwpi.com ◆ (315) 789-0473 or Tim Braden ◆ tbraden@fwpi.com ◆ (315) 789-0458


EDITORIAL CALENDAR

JANUARY/FEBRUARY

MARCH/APRIL

“Just love the photography and features. I order extra copies because it’s so popular to have around. Thank you!” - Elaina from Rochester, NY MAY/JUNE

JULY/AUGUST

SEPTEMBER/OCTOBER

NOVEMBER/DECEMBER

Keuka Winter photo by Steve Knapp

Great Blue Heron, Montezuma, NY photo by Bill Perkins

Naples, NY Restaurant photo by Bill Banaszewski

Sugar Creek, Dansville, NY photo by Roger Bailey

Pinot Grapes on VIne photo by Steve Knapp

Autumn Corn photo by Cindy Ruggieri

RESERVE AD BY NOV 3 MATERIALS DUE NOV 10 MAILING DATE DEC 14

RESERVE AD BY JAN 5 MATERIALS DUE JAN 12 MAILING DATE FEB 14

RESERVE AD BY MAR 2 MATERIALS DUE MAR 9 MAILING DATE APR 16

RESERVE AD BY MAY 4 MATERIALS DUE MAY 11 MAILING DATE JUN 14

RESERVE AD BY JUN 29 MATERIALS DUE JUL 6 MAILING DATE AUG 14

RESERVE AD BY AUG 31 MATERIALS DUE SEP 7 MAILING DATE OCT 17

57%

of our readers enjoy photography of the Finger Lakes

The Region’s Premier Lifestyle Magazine Since 2001

Life in the Finger Lakes is the original lifestyle magazine of our region, reaching 30,000+ readers who enjoy a variety of activities such as day trips, live music events, and visiting historic landmarks. Its stunning photography and relevant articles captivate our readers.

Contact Rhonda Trainor ◆ rhonda@fwpi.com ◆ (315) 789-0473 or Tim Braden ◆ tbraden@fwpi.com ◆ (315) 789-0458. Insertions billed individually after magazine mails, net 30. Monthly installment plan available with credit card purchase.


PRINT MAGAZINE

1/6 PAGE

Horizontal 4-5/8” x 2-1/8” (W x H)

1/6 PAGE

Vertical 2-1/4” x 4-3/4” (W x H)

1/3 PAGE

1/4 PAGE

Horizontal 4-5/8” x 4-3/4” (W x H)

3-1/4” x 4-3/4” (W x H)

1/2 PAGE

1/3 PAGE

1/2 PAGE

Horizontal 7” x 5” (W x H)

Vertical 2-1/4” x 10” (W x H)

FULL-COLOR Net Advertising Rates Per Issue

Vertical 4-5/8” x 7-5/8” (W x H)

2/3 PAGE 4-5/8” x 10” (W x H)

FULL PAGE

8-3/8” x 11-1/8” (W x H) Trim size: 8-1/8” x 10-7/8” Please keep live area 1/4” from trim

BLACK & WHITE Net Advertising Rates Per Issue

2X

3X

4X

5X

6X

Ad Size

1X

2X

3X

4X

5X

6X

2-page Full page 2/3 page 1/2 page 1/3 page 1/4 page 1/6 page

3060 1630 1305 1035 775 615 490

2875 1530 1225 975 730 580 460

2815 1485 1190 940 705 560 445

2695 1435 1150 910 680 540 430

2600 1385 1110 880 660 525 415

2510 1335 1070 850 635 505 400

Full page 2/3 page 1/2 page 1/3 page 1/4 page 1/6 page

1225 980 775 580 460 370

1150 920 730 545 430 350

1130 900 715 535 425 340

1080 860 680 510 405 325

1040 835 660 495 390 315

1005 805 635 475 380 305

PREMIUM PLACEMENT Net Advertising Rates Per Issue

1X

2X

3X

4X

5X

6X

Back Cover

1930

1815

1755

1700

1640

1585

Inside Front Cover

1880

1765

1710

1655

1600

1540

Inside Back Cover

1830

1720

1665

1610

1555

1500

TOC

1870

1760

1720

1645

1590

1535

The Region’s Premier Lifestyle Magazine Since 2001

Best Rate!

Ad Size

Contact Rhonda Trainor ◆ rhonda@fwpi.com ◆ (315) 789-0473 or Tim Braden ◆ tbraden@fwpi.com ◆ (315) 789-0458. Insertions billed individually after magazine mails, net 30. Monthly installment plan available with credit card purchase.

Best Rate!

1X

Best Rate!

Ad Size


REAL ESTATE & MARKETPLACE

MARKETPLACE ADS Full-color Net Advertising Rates Per Issue

REAL ESTATE ADS 3X

4X

5X

6X

Single

235

220

215

205

200

195

Double

460

435

420

405

390

375

Triple

670

630

610

590

570

550

Quadruple

870

820

790

765

740

715

Single 3-1/4” x 2-3/8” (W x H)

Double 3-1/4” x 5” (W x H)

Triple 3-1/4” x 7-1/4” (W x H)

Quadruple Vertical 3-1/4” x 9-3/4” (W x H)

2X

3X

4X

5X

6X

1 square

165

155

150

145

140

135

2 square

315

295

285

275

270

260

3 square

465

435

425

410

395

380

4 square

615

580

560

540

525

505

Ad Size

Quadruple Horizontal 6-3/4” x 5” (W x H)

1 square 2-1/4” x 2-1/8” (W x H)

1X

2X

3X

4X

5X

6X 100

1 square

125

120

115

110

105

2 square

235

220

215

205

200

195

3 square

350

330

320

310

300

290

4 square

460

430

425

405

390

380

2 square Vertical 2-1/4” x 4-3/4” (W x H)

2 square Horizontal 4-5/8” x 2-1/8” (W x H)

3 square Horizontal 7-1/8” x 2-1/8” (W x H)

Best Rate!

2X

Best Rate!

1X

1X

Black & White Net Advertising Rates Per Issue

Full-color Net Advertising Rates (per insertion) Ad Size

Ad Size

Best Rate!

“I also like the ads you have in the magazine and always check them out.” - Adam from Pittsford, NY

3 square Vertical 2-1/4” x 7” (W x H)

4 square 4-5/8” x 4-3/4” (W x H)

MARKETPLACE ADS

are ads grouped together by categories that are of interest to our readers: • Accommodations • Camping • Culture and Attractions • Wine, Spirits & Brews • Seneca Lake Wine Trail • Shopping and Services

The Region’s Premier Lifestyle Magazine Since 2001

• Golf • Health and Wellness • Home Improvement • Destinations by City • Real Estate

Contact Rhonda Trainor ◆ rhonda@fwpi.com ◆ (315) 789-0473 or Tim Braden ◆ tbraden@fwpi.com ◆ (315) 789-0458. Insertions billed individually after magazine mails, net 30. Monthly installment plan available with credit card purchase.


WEBSITE Because new content is continually added, viewers visit our website regularly in order to stay informed. In a typical month, LifeintheFingerLakes.com boasts over 13,000 sessions. We also drive traffic to our website with our E-Newsletters, DigiMags, and print.

SPONSOR AD 250 x 185 pixels

SPONSOR AD

Ads randomly rotate in 1 position. Additional Animated Frames $20.

$195 PER MONTH

$145 per month for FULL YEAR

250 x 185 px

as low as $73

LEADERBOARD AD

as low as

$85

970 x 90 px

Ads randomly rotate in 1 position. Additional Animated Frames $20.

$170 per month for FULL YEAR

$73

per month with PrintPlus

LEADERBOARD AD 970 x 90 pixels $225 PER MONTH

as low as

as low as $85

DOUBLE BOX AD

per month with PrintPlus

300 x 400 px

DOUBLE BOX AD 300 x 400 pixels

as low as

$65

Ads randomly rotate in 1 position. Additional Animated Frames $20.

$175 PER MONTH

$130 per month for FULL YEAR

as low as $65

as low as

per month with PrintPlus

BOX AD 300 x 200 px

BOX AD 300 x 200 pixels

Ads randomly rotate in up to 5 positions. Additional Animated Frames $10.

$125 PER MONTH

$95 per month for FULL YEAR

$48

as low as $48

per month with PrintPlus

The Region’s Premier Lifestyle Magazine Since 2001

BOX AD 300 x 200 px

“We grew up in the Finger Lakes. Love the pictures and themes. Also, we like the ads – keeps us “in the know” about places, areas developing, history, etc. We share the magazine, send people to the Finger Lakes to vacation, and go there ourselves, too.” – Ron from Homosassa, FL

Contact Rhonda Trainor ◆ rhonda@fwpi.com ◆ (315) 789-0473 or Tim Braden ◆ tbraden@fwpi.com ◆ (315) 789-0458. Monthly installment plan available with credit card purchase.


“Love the publication. I have left the area but I am close enough to sneak back now and then and enjoy!” - Carol from Buffalo, NY

E-NEWSLETTER & MOBILE APP

Your ad will be featured in four consecutive weeks of our E-newsletter. Every week our E-newsletter is updated with new content and is delivered to a premium targeted list of more than 7,000 opt-in subscribers. Each issue is then archived on LifeintheFingerLakes.com. The E-Newsletter is published weekly, but the duration of the E-Newsletter Ad is one 4-week run. Therefore, your Ad will run for four consecutive weeks.

ONE AD = 4-WEEK RUN

MOBILE APP AD 640 x 1136 pixels

$175 PER ISSUE

as low as $88 per issue with PrintPlus

E-NEWS BANNER AD

600 x 200 pixels. Additional Animated Frames $20.

$175 PER AD (4-week run)

as low as $88 per ad with PrintPlus

E-NEWS DOUBLE BOX AD BANNER AD 600 x 200 px

BOX AD

$150 PER AD (4-week run)

BOX AD

300 x 200 px

300 x 400 pixels. Additional Animated Frames $10.

DOUBLE BOX AD 300 x 400 px

300 x 200 px

as low as $75 per ad with PrintPlus

E-NEWS BOX AD

300 x 200 pixels, Additional Animated Frames $10.

$125 PER AD (4-week run)

as low as $63 per ad with PrintPlus

Make sure your ad is readable on a smartphone and includes a

CALL TO ACTION

The Region’s Premier Lifestyle Magazine Since 2001

Contact Rhonda Trainor ◆ rhonda@fwpi.com ◆ (315) 789-0473 or Tim Braden ◆ tbraden@fwpi.com ◆ (315) 789-0458. Monthly installment plan available with credit card purchase.


NE CT

AD PACKAGE EXAMPLES We can customize ANY plan to fit your specific needs.

• Full-color, 1/3 page ad in all six issues

DIGITAL

• Ad appears in all six issues of DigiMag • E-News Banner Ad for year • Website Banner Ad for year

$528/month autopay

• Full-Color, 1/6-page ad in all six issues

DIGITAL

$288/month autopay “My husband and I love your magazine. Always read cover to cover.” - Susan from Horseheads, NY

GR

Total Bill $3,450

OW

• Ad appears in all six issues of DigiMag • E-News Box Ad for year

PRINT

• Full-color, 1/2-page ad in five issues • Full page ad in one issue

OS

PRINT

PR

Total Bill $6,330

PE

R

CO N ITE IGN

These sample advertising packages include our most popular print ad sizes PLUS digital ad sizes, and have all PrintPlus program discounts applied to the total. Integrating digital advertising options with print immediately improves your company’s exposure within the industry, and saves money.

PRINT

PRINT

• Full-color, full page ad in five issues • Full-color, 2 page spread in one issue

DIGITAL

• Ad appears in all six issues of DigiMag • Mobile App Ad in all six issues • E-News Double Box Ad for year • Website Leaderboard Ad for year Total Bill $11,960

$997/month autopay

DIGITAL

• Ad appears in all six issues of DigiMag • Mobile App Ad in all six issues • E-News Banner Ad for year • Website Box Ad for year Total Bill $7,910

$660/month autopay The Region’s Premier Lifestyle Magazine Since 2001

To customize your ad package, contact Rhonda Trainor ◆ rhonda@fwpi.com ◆ (315) 789-0473 or Tim Braden ◆ tbraden@fwpi.com ◆ (315) 789-0458. Monthly installment plan available with credit card purchase.

Ratecard - Life in the Finger Lakes  
Ratecard - Life in the Finger Lakes