Ratecard - Edplay

12,854 CIRCULATION 4,000 printed & mailed copies 8,854 emailed digital copies

Dedicated to the Specialty Toy Industry

edplay is the original B2B magazine for the specialty toy industry. It has focused on the business needs of locally owned and independent stores for 28 years. edplay is mailed to decision-makers at toy stores, game stores, gift & museum stores, and toy sales reps.

1/6 PAGE

Vertical 2.25” x 4.75” (W x H)

1/4 PAGE Vertical 3.5” x 4.75” (W x H)

1/3 PAGE Vertical 2.25” x 10” (W x H)

1/2 PAGE Horizontal 7” x 5” (W x H)

1/2 PAGE Vertical 3.5” x 10 (W x H)

FULL PAGE

Bleed size: 8.375” x 11.125” (W x H) Please keep important info .5" from edge

PREMIUM PLACEMENTS - PER ISSUE RATE

PER ISSUE AD RATE Ad Size

1 issue

2 issues

3 issues

4 issues

Ad Size

1 issue

2 issues

3 issues

4 issues

1/6 PAGE

405 515 620 840 1355

390 500 600 815 1310

380 480 580 790 1270

365 465 565 760 1230

INSIDE BACK (C3)

1645 1755 1865 1975 2620

1590 1695 1805 1910 2535

1540 1645 1750 1850 2455

1495 1595 1695 1795 2385

1/4 PAGE 1/3 PAGE 1/2 PAGE FULL PAGE Contact Darlene Ryan darlene@fwpi.com (315) 789-2475 (800) 344-0559

TABLE OF CONTENTS INSIDE FRONT (C2) BACK COVER (C4) CENTER SPREAD

2023 THE ISSUES edplay is published four times each year. Each issue is an opportunity to showcase your products and incentives to specialty toy retailers.

1st Quarter - New Products Ad space reserved through 1/13, mails 2/17 2nd Quarter - ASTRA Marketplace Ad space reserved through 3/31, mails 5/5 3rd Quarter - Holiday/Toy Fair Ad space reserved through 6/30, mails 8/4

ADVERTISERS RECEIVE FREE EDITORIAL BONUSES Each ad reservation entitles you to one FREE Product Feature in the issue’s “New and True” department.

It consists of a high-res image of your new product or bestseller, a 50-word description, and a means for retailers to order (web URL, phone or email). In edplay’s digital version, the link to your web address will be active. Ask us about other free content opportunities – interviews, demo stories, images of children playing with your product, and full-length articles. We’d love to discuss your ideas.

4th Quarter - Guide to Specialty Toy Suppliers Ad space reserved through 9/29, mails 11/3

E-NEWSLETTER AD RATES Every month we send the Product E-newsletter to a growing list of over 5,200 industry subscribers. Each issue features new products with large images, descriptions, contact info, web links and video demonstration links. Past issues remain archived on our website.

E-NEWS SPONSOR BANNER

705 x 175 pixel image

Sponsor Banner ad located at top of E-Newsletter. One Complimentary Product Feature (located at bottom of E-Newsletter) $260 per ad, as low as $130 per ad with PrintPlus

E-NEWS PRODUCT FEATURE

500 x 500 pixel image

Includes a 150-word description, contact info, web link, and product video link. $200 per ad, as low as $100 per ad with PrintPlus

ONLINE AD RATES In a typical month, edplay.com boasts an average of 3,700 unique sessions. In a niche industry like ours, that’s a high number of industry personnel with buying power. There are noticable spikes throughout the retail year when purchasing decisions are made, which is why we recommend a year-long advertising campaign.

SPONSOR AD

250 x 185 pixels Ads randomly rotate in 1 position. Additional Animated Frames $20. $195 per month, $145 per month for full year, as low as $72.50 per month with PrintPlus

DOUBLE BOX AD 300 x 400 pixels

LEADERBOARD AD 970 x 90 pixels

BOX AD 300 x 200 pixels

Ads randomly rotate in 1 position. Additional Animated Frames $20. $225 per month, $165 per month for full year, as low as $82.50 per month with PrintPlus Contact Darlene Ryan darlene@fwpi.com (315) 789-2475 (800) 344-0559

Ads randomly rotate in 2 positions. Additional Animated Frames $20.

$175 per month, $130 per month for full year, as low as $65 per month with PrintPlus

Ads randomly rotate in up to 5 positions. Additional Animated Frames $10.

$125 per month, $95 per month for full year, as low as $47.50 per month with PrintPlus

Print + 1 Save 30% off digital

Print + 2 Save 40% off digital Digital marketing options at discounted prices!

STEP 1

Print + 3 Save 50% off digital

RESERVE a 1/6 page print ad or larger and choose your PrintPlus discount Print +1 = Take 30% off the price of your digital ad when adding one digital marketing option (see below) to your print campaign Print +2 = Take 40% off the price of your digital ads when adding two digital marketing options (see below) to your print campaign Print +3 = Take 50% off the price of your digital ads when adding three digital marketing options (see below) to your print campaign

STEP 2 NEXT, choose your digital marketing options Website (choose one) Box Ad 300 x 200 pixels Double Box Ad 300 x 400 pixels Sponsor Ad 250 x 185 pixels Leaderboard Ad 970 x 90 pixels E-newsletter (choose one) Sponsor Banner Ad 705 X 175 pixels, includes a product feature Product Feature Ad 500 X 500 pixels DigiMag (choose one) Inside Spread A two-page ad that appears within the DigiMag. 16.25” W X 10.875” H, PDF file, 300dpi ($495) Video Add an embedded video to your existing DigiMag ad, or inside spread ad ($95 per video).

Contact Darlene Ryan darlene@fwpi.com (315) 789-2475 (800) 344-0559