Foxmind Interactive Showcase

the icons AUTHE THE 100% ORIGINAL & toCLICK AUTHEN go online to a specific product FOXMIND PRODUCT SINCE 20 Interac tive Showcase

CONTACT US AT:

*

Viral sensation taking 2020/2021 The original “Last One Lost’’ gam sales@foxmind.com www.foxmind.com Soothing, tactile, fidget toy!

To learn more about our Go PoP! story visit us at: https://foxmind.com/games/last-

As seen in

What do Anne Frank, Guess Who?, TikTok and Breast Cancer Have in Common?

Magazine

A brief history of GoPop!’s unexpected rise to pop-culture fame

by David Capon, President, FoxMind Games If you’ve spent any time at all on TikTok recently, you might have noticed some of the thousands of videos in which content creators press down on silicone bubbles and ask viewers to guess which one contains a hidden surprise.

The game at the heart of this rising trend is GoPop!. We at FoxMind are proud to be its true originator and only legal distributor since its 2013 launch. But we are only stewards of GoPop!’s fascinating history.

The saga begins in WWII in the Netherlands with Theo Coster. Like his more famous classmate, Anne Frank, Theo was sheltered by a Dutch family during the war. He survived the experience and moved to Israel in 1955. He met his wife Ora, and together they founded Theora Design.

Over the next 60 years, they invented more than 150 games including bestsellers like Guess Who? and Zingo.

The couple had a unique creative relationship. Often, Ora had outrageous or even scandalous ideas that Theo would mold into something marketable. The birth story of GoPop! is no exception. Following the death of her sister from breast cancer in 1974, Ora awoke one night and told Theo she’d had a dream about a field of breasts. This inspired Theo to create a triangular prototype featuring rows of rubberized bubbles which eventually found its way to my desk.

At FoxMind, our motto is “Smarter Fun.” This reflects our dedication to publishing fun, clever games that are easy to learn and play, making the Costers’ game a perfect fit. Players take turns pressing any number of bubbles in a single row, and the player that presses the last bubble loses.

FoxMind initially released the game in 2013 under the name Last Mouse Lost. In 2019 we changed the name to the more universally appealing Last One Lost. That same year, a distribution agreement with Buffalo Games landed the game on Target shelves nationwide under the exclusive brand name, Pop It!. An instant hit, the game and its derivatives sold more than 500,000 units in 2020 alone.

But perhaps most amazing are the 500 million TikTok views that accumulated last fall.

The attention has brought an onslaught of counterfeiters. And while the business implications of this illegal practice are outraging, I am also saddened that these imitators deprive consumers and buyers of the story surrounding the game’s rich history, and are unscrupulously denying the Coster family their moral and financial dues.

So, beyond deploying legal means to take down the numerous fraudulent listings, and going after importers and retailers who infringe upon our intellectual rights, we are leaning into what has defined this product from the start: gameplay innovation and its fascinating origin story.

We are adding innovative new products to the line, and focusing on proactive marketing efforts unified under the new brand name GoPop!.

Equally important to us is sharing this story of unlikely inspiration and success – all made possible by two game inventor luminaries: a Holocaust survivor and a woman who lost her sister to breast cancer. Amid pop culture in 2021, the story is now more relevant than ever.

For sales info, contact foxmind.com, 514-369-7777, sales@foxmind.com.

Match Madness

FAST-PACED AND LOTS OF ACTION: Players race to arrange a set of 5 blocks to match a pattern shown on a card. First player to succeed grabs the card and a new matching race starts. The player with the most cards wins.

Tac Tac Jack

A CAPTIVATING GAME OF DEXTERITY, Players take turns hitting the tree with a miniature plastic ax in an effort to collect colored pieces of bark to score points.

Kabammm!

ACTION PACKED CARD GAME WHERE YOU ARE THE SUPERHERO – Use your special powers and Smash! Pow! And Bang! your way to victory using your super sharp visual observation skills. Be the quickest to identify patterns within a sprawling mosaic of cards to zoom to victory past your rivals and assert your superhero status!

Speedy Words

A Quick Game for Quick Minds: With numerous international editions now popular around the world, Speedy Words challenges players to quickly come up with words that start with a given letter and that represent a certain category.

Stay in touch with the industry.

Sign up for your free subscription online!

It’s fast and easy! Visit edplay.com

magazine

THE 100% ORIGINAL & AUTHENTIC FOXMIND PRODUCT SINCE 2013!!

CONTACT US AT:

*

Viral sensation taking 2020/2021 by storm!

The original “Last One Lost’’ game! sales@foxmind.com www.foxmind.com Soothing, tactile, fidget toy!

To learn more about our Go PoP! story visit us at: https://foxmind.com/games/last-one-lost/