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www.domain.com

STRATEGIC & TACTICAL PLAN

CONTENT MARKETING PROPOSAL # CM/923/03209 PREPARED FOR JEAN CLAUDE PANDA Managing Director of ABC Studio CONTACT SALSABILA (6221) 1234567 hellojkt@yourdomain.com


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24 Section 03

About Us

Section 04

Content Services

Section 05

Team Experts

Section 06

Campaign Audience

Section 07

Campaign Objectives

Section 08

Tactical Plan

Section 09

Promotion Strategies

Section 10

Content Measurement

Section 11

Package Offer

Products and brand names are intelectual property and all rights reserved.

represents the proprietary, confidential information pertaining to xxx company services, methodologies and methods.

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This material contained in our response and any material or information disclosed during discussions of the proposal

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CONFIDENTIALITY INFORMATION

TABLE OF

Contents

Section 01

Background

Section 02

Proposal Letter


BACKGROUND

What is Content Marketing Look Like? The pre-proposal will give you an overview of the benefits of our firm, a brief about various digital marketing activities we can leverage, how to define campaign objectives, our methodology of carrying out a marketing campaign. Content marketing’s website-based center of gravity enables it to focus more on demand generation. As quality content brings prospects to a brand’s site, brands can develop a relationship with the prospects and nurture them towards a lead conversion or purchase.

Plan

Audience

Story

Channel

Conversation

Measurement

Delivering the right content to the right audience at the right time starts with an integrated content strategy.

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Content marketing is growing, some reason for companies should consider content marketing for brand campagn:

01

02

03

04

Risk Mitigation

Lead Nurturing

Content marketing develop trust with information that will help customer make the right decision.

Strong content will educate and inform, developing a robust lead nurturing program.

Lead Generation

Content drives traffic as well as captures leads through form.

Lead Scoring

It’s based on how a prospect interact with the content and through nurturing campaigns.

The Process Ideas to grow audience build brand with most effective type for content Produce posts, push to market and share across channels Measure and Review for effectiveness Analyze.

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PROPOSAL LETTER

Content Services with Trust.

Thank you for the opportunity to provide you with a quotation for an content digital marketing campaign by (company) for (xyz company). Our service is a modern solution combining advanced strategis, technologies and techniques that will assure that your business performance is assured of quality traffic, digital marketing audience leads. We have a team of highly innovative professionals providing you with instant results to rise in the highly competitive market within your niche. We will help you to increase your visibility and promote your unique content in all the major digital websites. (Our Company) has satisfied various clients across the globe and we have been appreciated by utilizing our prompt website ranking strategies, instant yet successful results and unmatched determination to go beyond the client’s expectations. To improve the visibility and social media presence of your content, we will look forward to hear from you when you’ve time after reading our proposal. Sincerely Yours,

Rosie Parsotan Managing Director

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ABOUT US

Who We Are

We aspire to deliver an effective digital marketing campaign to your brand through an engagement outlined in this proposal.

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We have all the necessary expertise & skills to ensure a successful content campaign implementation for your company. We has been providing Digital Content Marketing solutions for the last 7 years. During this period, the company has not only gained rich experience and exposure to various online marketing techniques, but has also developed advanced techniques and translated them into processes that serve as our intellectual property to our team of professionals. Very few companies have the same experience, resources, expertise and intellectualproperty. In this sense, HubContent is different from other marketing firms and delivers a unique advantage to our clients. An effective digital marketing campaign requires well thought out campaign objectives, careful campaign planning, social media expertise, advanced writing and research skills, efficient campaign implementation and campaign success tracking procedures.

Business Key Figures 12 Countries

600 Employees 60 Cities

Strategic & Tactical Plan - Digital Content Marketing

233 Clients

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SERVICES & EXPERTISES

Content Services We are expert in delivering innovative content solutions that improve brands. Content marketing is much more than creating, distributing and sharing content in order to engage audiences, generate leads, improve branding, and other marketing goals you can serve with content marketing. Our service is designed to help companies build a brand, market products and services, and manage online reputation through social networks. Social network marketing is the growing trend and a powerful medium, which can be effectively used as an online marketing tools.

We assess our clients’ landscapes and deliver strategies that inspire audiences to engage and take action.

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Our Expertises

CONTENT

STRATEGY Delivering the right content to the right audience at the right time starts with an integrated content strategy. The selling and the storytelling are main focus in content marketing. We propose assistance with the entire content marketing process starting with content strategy. Content Strategy Development

Comprehensive Content Analysis

Content Database & Assets

Content Story Strategy

Copy and Editorial Strategy

Copy and Editorial Strategy

Delivering the right content to the right audience at the right time starts with an integrated content strategy.

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CONTENT

CREATION Brands, media and consumers used to have distinct roles in the marketing relationship. Adding to our team of talented copywriters, art directors and content strategists. We focus on creating remarkable content that attracts your target audience. Content & Data Collection Data Visualization Copywriting Services

Video Production Content Evaluation Blog Content

Delivering the right content to the right audience at the right time starts with an integrated content strategy.

CONTENT

MANAGEMENT Our services supported with tools manager, you can tailor content for your visitors and present information that is relevant, we offer high technology application. Content Updates & Maintenance

Website Management

Content Inventories

Content Auditing

Delivering the right content to the right audience at the right time starts with an integrated content strategy.

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CONTENT

PROMOTION The fact is, great content doesn’t promote itself but writing killer content is less than half battle. How will you get the word out and ensure the right people see it and share it. We get coverage for your content where your audience will actually see it. Content Outreach Campaigns

Social Media Promotions

Paid Content Amplification

Content Outreach Campaigns

Email Newsletter Marketing

Paid Content Amplification

Delivering the right content to the right audience.

ORGANIC

SEARCH MARKETING The longer you are consistently adding quality content, the more pages you have directed prospects back to your site. Organic Search Strategy

Technical Website Audits

Keyword Content Development

Promotion and Link Building

Delivering the right content to the right audience at the right time starts with an integrated content strategy.

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ANALYTICS

CONSULTING Analytic as measure tools help to see customer interaction progress. Our Google Analytics Certified Team helps measuring results. Delivering the right content to the right audience at the right time starts with an integrated content strategy.

Content Marketing Training Curriculum for Your Team Full-Day Training Flexible Time Flexible Location

Strategic & Tactical Plan - Digital Content Marketing

Google Analytics Setup Analytics Audits Metrics & KPI Development Analytics Reports

CONTENT MARKETING

TRAINING

On-site training sessions customized to your organization’s needs. Delivering the right content to the right audience at the right time starts with an integrated content strategy.

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EXPERTISE

Our Services We are expert in delivering innovative content solutions that improve brands. Our service is designed to help companies build a brand, market products and services, and manage online reputation through social networks.

Content Strategy

Content Strategy Development Editorial Calendar Development Content Inventory & Audits Competitive Content Analysis

Content Management Content Updates & Maintenance Content Inventories & Auditing Website Management

Content Creation

Analytics Consulting

Content Promotion

Content Training

Conversion Optimization Data Visualization Projects Blog Content Copywriting Services

Content Outreach Campaigns Paid Content Amplification Email Newsletter Marketing Social Media Promotions

Strategic & Tactical Plan - Digital Content Marketing

Google Analytics Setup Analytics Audits Metrics & KPI Development Web analytics

Customized Content Training Curriculum for your team Full-day training Flexible time and location

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SOLID ORGANIZATION

Our Team Experts We are expert in delivering innovative content solutions that improve brands. Our service is designed to help companies build a brand, market products and services, and manage online reputation through social networks.

ZABA AGAPAR

Content Strategist Leader Leader and program manager, The program leader for social business, the strategist is responsible for overall vision and accountability towards investments. She experienced for 10 years in marketing department also write marketing books regularly with popular publisher. @TANIAPAR

MALIA AKARI

RYAN MUSTOE

KHAN MAI

Primarily outbound and

Work with team to integrate

Planning and organizing

customer-facing, this role is

social into all digital

social media education,

serving as a liaison between

channels, both online,

including best Manager!

the community and the brand.

on TV, in real world and

practices, policies, and

@kukukusan

beyond.

resources

@mustoe

@khanhmai

Community Managers

Strategic & Tactical Plan - Digital Content Marketing

Digital Strategist

Education Manager

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TRUST US

Social Media

Web Apps Tools

Search Marketing

Content Marketing

Content Strategy

Analytics

Powerful Content Marketing Integration

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SHARPENING MARKET

Define Audience Precise target audience help you create content effectively and deliver in content succesful. More invested audience leads to more relationship building. Content plays a role in virtually all marketing techniques and tactics, there are no goals that can’t be reached using content. To be successful you have to make sure your campaign is Specific, Measurable, Achievable, Reasonable and Tentative.

89%

CivCafee will cater to people who want to get raw Civet coffee. Such customers vary in age, although our location in London means that most of clientele will be cafe owner. A lot of cafe shop in every mall and sreets. This will provide a unique possibility for building a loyal customer base.

of consumers prefer informational articles to ads

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OUTLINE CONTENT MARKETING

Campaign Objectives Successful Internet marketing campaigns begin with thoughtful planning of goals and objectives that will define your marketing strategies. More invested audience leads to more relationship building. Content plays a role in virtually all marketing techniques and tactics, there are no goals that can’t be reached using content. More invested audience leads to more relationship building. Content plays a role in virtually all marketing techniques and tactics, there are no goals that can’t be reached using content. To be successful you have to make sure your campaign is Specific, Measurable, Achievable, Reasonable and Tentative. To ensure your campaign successful we define several SMART goals that will achieve in one year campaign:

Content Marketing Goals

Brand Awareness

Leads Generation

Customer Acquisition

Brand Engagement

Customer Retention

Increase Web Traffic

Lead Nurturing

Increase Sales

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STEPS ACHIEVE THE GOAL

Tactical Plan Our team of experienced content strategy experts work with you to develop content that reflects who you are and engages your audience on a level that brings them back again and again. Plus, our team breaks content marketing down into simple steps that you can manage.

eBook

Ecommerce Promo

Virtual Trade

e-Learning series

Guest Bog Post

Email

Social Network

Article Posting

Events

Presentation Share

in Person Event

eNewsletter

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Our team of experienced content strategy experts work with you to develop content that reflects who you are and engages your audience on a level that brings them back again and again.

Podcast

White Paper

Video

Webinar

Infographics

Facebook Stories

Community Forum

Custom Print Magz

Mobile Application

Minisite

Video Blog

Online Games

Case Studies

Web Blog

Print Newsletter

Research Reports

Landing Page

Digital Magazine

How to Guide

Online Survey

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ABOUT US

Promotion Strategies The secret to content marketing boils down to three things: creating great content, making sure it gets found in search engines, and promoting it to followers. Promotion is a big chance to get more exposure with considering the right content, the right network, compelling ad copy and campaign tracking.

Push More invested audience leads to more relationship building. Content plays a role in virtually all marketing techniques and tactics, there are no goals that can’t be reached using content.

Owned Channel

PROMOTION

Seed

Earned Channel

Integration

Integration

Syndication Channel

93%

15,000k

64%

Start with Search.

use Social Media.

Start with Search.

Online Exeprience

76%

CONTENT MARKETING

Paid Channel

Cunsomer reasearch

Online Exeprience

B2B business decision makers say branded content helps them make better purchase decisions.

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ABOUT US

Content Measurement Our team of experienced content strategy experts work with you to develop content that reflects who you are and engages your audience on a level that brings them back again and again.

Measure Brand Measure

Reach

Act

Convert

Engage

xx Hastags

Lead Volume

Sales Volume

Repeat transaction

xxx Social Net Spread

% Interaction

Lead Volume

Support

Follower

Positive Feedback

xxx Conversation

Share

Web Traffic Measure

xxx Unique Visitors

Page per visit

Sign up

Repeat visit

xxx New Visitors

Page engagement

Subscription

Customer loyalty

xxx Direct Visit

Rate

Content Performance Measure

xxx Share of Audience

Bounce

Sign up

Social Interaction

xxx Key visible search

Duration

Subscription

Open email

xxx Follower

Shareability

xxx Share of Search

Post Rank

xxx Links

Comments

Commercial Performance Measure

xxx Cost Per Click

Goal value per visit

Rate to sales

Sales Growth

xxx Cost per Sales

Cost per lead

Orver Value

Volume Growth

Satisfaction

Revenue

Revenue per visit

Search Measure

Google

Click of ad

Sign up

Positive Feedback

Bing

Duration

Subscription

Share

SEO

Lead

Cost per sales

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SUITABLE CONTENT SCALE

Campaign Timeline Activities

Strategy Development Kick Start Content Creation Analysis 1st Semester Evaluation Creation Strategy Client Custom Tools Advance Promotion Conversion Analysis Updating Content 2nd Semester Evaluation Promotion Monitoring & Measures

Period

Jan

Strategic & Tactical Plan - Digital Content Marketing

Feb

Mar

Apr

May

Jun

Jul

Aug

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Publishing Schedule Activities Our team of experienced content strategy experts work with you to develop content that reflects who you are and engages your audience on a level that brings them back again and again.

Daily Research post Produce post Visitor Feedback

Weekly Analytics report Team Braindstorm Analytics report

Monthly

Sep

Oct

Nov

Dec

Strategic & Tactical Plan - Digital Content Marketing

Plan for new tactics Evaluation plan Plan for new tactics Evaluation plan

3 Staffs Photo content Social media engage Content updates

2 Staffs Team Braindstorm Analytics report Team Braindstorm

Digital Strategist Plan for new tactics Evaluation plan Plan for new tactics Evaluation plan

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PRICING

Packages Conducting an effective content marketing campaign requires a tremendous amount of time and expertise.

Choose Plan Notes: * Exclude Tax * Upront Payment * Free Annual Fee * Extra Benetits

Regular

Premium

For Medium Business

For Small Business

USD

540 Montly Basis

Enterprise For Large Business

USD

USD

940

1600

Montly Basis

Montly Basis

Marketing Strategy

Yes

Yes

Yes

Content Assurance

Yes

Yes

Yes

50 Unique Posts

120 Unique Posts

Unlimited

SocMed Management

Yes

Yes

Yes

Content Promotion

Yes

Yes

Yes

500 email list

1,000 email list

Unlimited

Paid Search Support*

Yes

Yes

Yes

Ongoing Consulting

No

Yes

Yes

Content Training

No

Yes

Yes

Blog posts

Email Newsletter

We accept payment use:

Custom content that

Used by general of our

Custom content that

powers your online

clients. Custom content

powers your online

marketing initiatives!

that powers your online

marketing initiatives!

marketing initiatives!

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COMMONLY ASKED

Questions Conducting effective content marketing campaigns require large amounts of time and expertise. The actual cost is determined by the number of sites involved in the campaign, the amount of activity and the level of participation.

What ise content marketing?

The actual cost is determined by the number of sites involved in the campaign, the amount of activity and the level of participation.

What form does content marketing take?

Conducting effective content marketing campaigns require large amounts of time and expertise. The actual cost is determined by the number of sites involved in the campaign, the amount of activity and the level of participation.

How can content marketing help?

Conducting effective content marketing campaigns require large amounts of time and expertise. The actual cost is determined by the number of sites involved in the campaign, the amount of activity and the level of participation.

What makes great content?

The actual cost is determined by the number of sites involved in the campaign, the amount of activity and the level of participation.

What is the cost of content marketing?

Conducting effective content marketing campaigns require large amounts of time and expertise.

Who are the instructors?

Campaign requires a tremendous amount of time and expertise.

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Content helps achieve business objectives, not content objectives. - Jay Baer

44 Cote du Palais, Quebec Canada 12354 (+34) 123 456 cs@hubcontent.com www.hubcontent.com

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