Event Venue Selection: What To Consider? Events are the occasions that are hosted for various purposes like a celebration, marketing, and education. When executing a successful event, a number of factors come in front of an organizer. Among them, venue selection is the most important part of experiential marketing that put the largest impact on an event. However, the right venue creates an atmosphere that is appropriate for the number of visitors, theme, and occasion. How to Select an Appropriate Venue? A selection of an appropriate venue depends upon the type of the event and occasion. As different events have different requirements, it is essential to consider the right elements when choosing a venue. Audience Size It represents the number of attendees that are going to attend an event. The venue you are selecting should not be too small or too large but is according to the audience size. Audience Convenience