Here at SAMURA®, we are driven by a clear vision: achieving an ideal coalescence of traditional Japanese mastery, European permanence, and unparalleled creativity.
SAMURA® Premium Kitchen Knives began its journey by launching its initial knife series in 2003, immediately revolutionizing the contemporary kitchen knife. Our fixation on combining centuries old traditions with progressive technology has made SAMURA® an unrivaled innovator in knife manufacturing and design.
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Vision Statement
SAMURA envisions a culinary landscape where our knives are celebrated for their unparalleled blend of precision and artistry. We aspire to have our own identity with high quality, unique knife designs.
Mission Statement
SAMURA envisions a world where culinary craftsmanship meets innovation, where every kitchen becomes a stage for culinary excellence. Our mission is to elevate the culinary experience of chefs and home cooks alike by crafting high-quality knives that seamlessly blend tradition with modernity. Through meticulous design, precision engineering, and a relentless commitment to quality, we strive to empower individuals to unleash their culinary creativity with confidence. With each slice, chop, and dice, we aim to inspire a deeper appreciation for the artistry of cooking and the joy of shared meals. Together, we sharpen the future of culinary excellence, one blade at a time.
Slogan
One Knife, One Life.
Company profile
Milestones of Samura
The Beginning
Samura founder, Alex Yakovlev's passion for Japanese knife making was sparked during a visit to Japan in 2003, where he was enamored by its unparalleled quality and craftsmanship.
After extensive study, research, and firsthand experience in the art of knife making, the brand Samura was established in 2007. Startup
Within just one year of its inception, Samura achieved a remarkable turnover of 1 Million Euros. Achievements
Established headquarters in the Europe Europe Establishment
Samura portfolio comprises over 20 collections, embodying the brand's dedication to craftsmanship. Portfolio Expansion
First industrial Event
Debuted at Ambiente exhibition in Frankfurt, Germany, marking a pivotal moment in the brand's global presence.
Over 6 Million Euro invested in advertising
Partnership with Fackelmann Brands in the UK and Ireland as Exclusive Samura Distribution Partner Marketing Expansion UK Expansion
Expanded distribution network by opening warehouses in Asia, the MENA region, addition to Europe, enhancing its supply chain efficiency worldwide. Asia, MENA and Europe Expansion
Clients
Testimonials
Virgin Mega Stores - Uae
Bijan Hessamfar
Kitchen Time Ab - Sweden
Christian Svensson
First, I must highlight the design, durability, and sharpness that define Samura knives. The meticulous attention to detail and craftsmanship is evident in every blade, making them a staple for both professional chefs and everyday cookers. Whether it's the sleek aesthetics or the precision-engineered blades, Samura knives consistently deliver outstanding performance in the kitchen. Moreover, Samura's commitment to quality goes beyond just their products. As a company, they are demonstrating unwavering dedication to excellence, innovation, and customer satisfaction. It's no surprise that the brand is thriving, thanks to the leadership of the Samura team. Their expertise in the industry, coupled with their strategic and operational skills, have propelled Samura to new heights. The team has consistently prioritized the success of the brand, placing the sales team in stores at the forefront of their strategic plans. Their leadership has not only fostered growth but also strengthened relationships with customers and partners alike. In conclusion, I couldn't be prouder of our collaboration with Samura. The combination makes Samura a top performing brands within Virgin Megastore chain.
In the different price ranges of knife, our experience has been that Samura products love up to the same quality or exceed their European and Japanese counterparts that distributes kitchen knives. Partnership; as business partner, Samura has throughout the time we have been doing business easy to work with. We have always gotten quick reply if there were any questions, this ranging from questions about deliveries, shipments, product questions, product launches etc. None of which has affected the end customer.
Bbq Gr – Greece
Savvidis Savelios
Samura has always been very responsive to my requests and have really gone the extra mile to ensure that our needs are met. Based on my experience with Samura, I am confident that you’ll have a positive experience if you decide to partner with them.
Mirasora Inc. – Japan
Reo Nagava
I have had Japanese chefs use Samura knives and all the chefs were amazed at the sharpness of Samura knives. We are very happy to be able to introduce Samura knives to the Japanese public. I strongly recommend Samura as a promising brands.
Inter Asia – India
Nivedita Jagadeesh
The team is thorough about the product knowledge and always willing to help & enhance our regional sales performances.
Adola – Netherlands
Jerko Van Den Hazel
Our team is happy to work with Samura because of their wide product range, that has unique high quality designs and various collections that fit everyone’s style and wallet.
Brand presence
Launched in 20 stores in the Middle East
Fixture display & Cross Merchandising area’s – Butchery, Cheese, Fish
Q2 2024
• Samura ranked in Top 5 Kitchenware brands in their brand portfolio
• Ranked level with Waitrose own brand non food sales
• Overtook John Lewis own labelled items
• The Brand was Ranked 20th out of 196 non food brands
• Waitrose No.1 performing Knife Brand in Waitrose Middle East
Brand presence
Brand presence
Brand presence
Brand presence
Collections
Incorporating eccentric designs unseen in the classic production of kitchen knives, SAMURA develops its products using cutting-edge technologies. We want to satisfy the most adventurous and sophisticated customers worldwide — kitchen daredevils who delight in bringing centuries-old traditions to life with ultra-modern style.
We shatter conventions while still paying homage to history. We create customerfriendly products for all kitchens and every user, releasing up to five new collections each year.
Why is special?
It is a combination between the two of the best worlds when it comes to knives; Eastern / Japanese mastery and European permanence. It has resulted in an ultimate modern brand.
Uses highest quality of the Japanese steel to produce the knives.
Handles are made out of many durable, robust materials.
Multiple ranges cater to multiple preferences covering majority of the knife market.
90% of the production is done manually.
Unique designs resulting many options; Even collectibles.
A fun knife brand compared to a typical traditional brand.
Anatomy of a SAMURA knife
Spine
It is the blade's top, not sharp, but thickness indicates a knife's quality; thick spines are sturdy, thin ones are flexible.
Bolster
It connects the blade and handle, providing weight support. Good knives have thick, heavy bolsters for control and durability.
Handle
Knife handles come in various materials for comfort and grip. An ideal knife has an ergonomic handle for efficient cutting.
Tang
The tang is an extension of the blade that goes into the handle; it’s for blade stability.
Butt
The butt is the knife's end, often a tang or handle back. Metal tang pommels are preferred for pounding, but it's generally not recommended due to potential breakage.
Blade
Straight-edged blades are versatile, serrated blades cut steak, scalloped blades are for bread, and others have specific purposes.
Point
It is the furthest point from the handle. It’s sharp and can be used to pierce through objects.
Tip
It’s, located just below the point of the blade, aids in fine cutting, often mistaken for the point.
Edge
The knife's cutting portion, excluding the tip, is the edge, crucial for knife quality and functionality.
It is the broadest part of the blade near the handle, offering control and leverage for cutting tasks, unlike the tip. Heel
Butt
Handle
Bolster
Spine
Tip
Tang
Heel
Blade
Point
Edge
Blade materials
SAMURA knives are forged from the highest quality ultra-hard 58-61 HRC Japanese steel. The blades typically feature a geometric Japanese form along with a slight reduction in thickness from the spine to the cutting edge, ensuring fantastic cutting performance
The handles are developed with the most modern, durable, and non-slip materials that conform to, and compliment the specific qualities of each knife in the Samura series
Polypropylene, TPR soft-touch
Stainless Steel Reptile, Bamboo, Meteora, Artefact, Stark, The Juggernaut
At Samura, we stand behind the exceptional quality and craftsmanship of our knives. We are delighted to offer you our Limited Lifetime Warranty, a testament to our commitment to excellence and your satisfaction.
Samura's Limited Lifetime Warranty is our promise to you, ensuring that your investment in our knives is protected for years to come. Experience the confidence and peace of mind that comes with owning a Samura knife.
Coverage
This warranty covers any defects in materials or workmanship under normal use for the lifetime of the product.
Repair Or Replacement
Exclusions
The warranty does not cover damage caused by improper use, neglect, accidents, or unauthorized modifications.
Claims Process
Transferability
Depending on the nature of the defect, we will either repair or replace your knife with an equivalent product.
In the unlikely event that your Samura knife experiences any issues covered by this warranty, simply contact ourcustomer service team with proof of purchase. We will promptly assess your claim and provide appropriate assistance.
This warranty is non-transferable and applies only to the original purchaser.
Limitation Of Liability:
Our liability is limited to the repair or replacement of the defective product and does not cover incidental orconsequential damages.
