FacilityAXS Member Magazine 6/2024

JUNE 2024

MEMBERS MAGAZINE

A Speical AI Edition

JUNE 2024 | ISSUE 06

FACILITYAXS.NET/

TABLE OF CONTENTS

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ARTIFICIAL INTELLIGENCE

AI or ChatGPT, What’s the Difference

UNLOCKING THE POWER OF AI

A new field of computer science

AI and ChatGPT are related concepts

Helps businesses of all sizes.

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IS AI DANGEROUS?

HOW AI IS CHANGING AIR TRAVEL:

AI SPECIAL EDITION

The question on everyone’s mind

AI could lead to fully autonomous aircraft

You’ve probably been hearing a lot about AI

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FacilityAXS.net EDITOR-IN-CHIEF

OUR CONTRIBUTORS

SAMUEL C. HARRELL

WAYNE LYONS II

Samuel his more than 50-year professional career, he has worked for the National Aeronautics and Space Administration (NASA), and in the aerospace and defense industry. He developed the FacilityAXS and HonuaTree directories

Wayne attended Stanford University where he studied Architectural Design and graduated in four years with a Bachelor of science and arts in the engineering department.

MANAGING EDITOR

ZHE SCOTT, THE SEO QUEEN

SAMUEL C. HARRELL CONTENT DIRECTOR SAMUEL C HARRELL ART DIRECTION SAMUEL C. HARRELL PHOTOGRAPHERS

Zhe L. Scott is the CEO, President, and Founder of TSQ Marketing Inc, DBA (The SEO Queen). a full service digital marketing company that leads with Search Engine Optimization (SEO).

BUSINESS RADIOX RAINMAKER DIGITAL SOLUTIONS

CANVA & UNSPASH.COM

WWW.FACILITYAXS.NET

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FROM THE EDITOR Embracing Technological Evolution: A 50-Year Journey Throughout my 50-year professional career, I have witnessed an incredible evolution in technology, transforming the landscape of computing and beyond. From the early days of cathode-ray tubes to the Internet, to the advanced capabilities of smartphones, and now, the transformative power of Artificial Intelligence (AI). “Beam me up, Scotty.”

My career has spanned an era of remarkable technological progress, demonstrating how continuous innovation can lead to groundbreaking advancements in various fields, including computing, communication, and space exploration. Because of my participation in many of these innovative achievements, I have created a number of Internet-based business solutions, including FacilityAXS.net. As of the publishing of this edition of the Members Magazine, the FacilityAXS community has grown to more than 95,000 members worldwide.

Invitation to Growth and Innovation I invite all businesses to join our family and benefit from ever-increasing opportunities to grow their businesses and profits. By becoming a part of FacilityAXS, you can leverage our extensive network and innovative tools to enhance your business operations and achieve new heights of success.

Samuel C. Harrell EDITOR-IN-CHIEF

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SPECIAL EVENTS

ALGORITUM MAGAZINE Unlock the secrets of cutting-edge algorithms and stay ahead in the digital era with The Algorithm Magazine. Subscribe now to delve into the latest trends, insights, and innovations shaping the world of algorithms.

EMPIRE FOR THE YOUTH The youth is our future. EFTY will Provide an outstanding after-school environment and safe house that empower disadvantaged youth to grow and flourish into sustainable knowledgeable adults by teaching love principles and fundamentals of financial freedom. We seek to advance the mental, physical, spiritual, and social capacity of the people we reach through this collaboration.

HONUATREE The HonuaTree Affiliate Directory is an online community of businesses that interact with each other via the internet, promoting and selling their respective products and services to consumers and one another.

Operating as an “Affiliate Marketing” agency, HonuaTree’s role is to connect merchants with consumers and, thereby, enhance their sales prospects.

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June 2024

SPECIAL ISSUE:

ARTIFICIAL INTELLIGENCE (AI)

According to IBM, “Artificial intelligence (AI) is technology that enables computers and machines to simulate human intelligence and problem-solving capabilities.”

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As a field of computer science, artificial intelligence encompasses (and is often mentioned together with) machine learning and deep learning. These disciplines involve the development of AI algorithms, modeled after the decision-making processes of the human brain, that can ‘learn’ from available data and make increasingly more accurate classifications or predictions over time.

Artificial intelligence has gone through many cycles of hype, but even to skeptics, the release of ChatGPT seems to mark a turning point. The last time generative AI loomed this large, the breakthroughs were in computer vision, but now the leap forward is in natural language processing (NLP).

Today, generative AI can learn and synthesize not just human language but other data types including images, video, software code, and even molecular structures.

Applications for AI are growing every day. But as the hype around the use of AI tools in business takes off, conversations around ai ethics and responsible ai become critically important. For more on where IBM stands on these issues, please read Building trust in AI.

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AI and ChatGPT What’s the Difference?

BY SAMUEL C. HARRELL PHOTOGRAPHY BY CANVA

Artificial Intelligence (AI) and ChatGPT are related concepts but are distinct in their definitions and applications. Here’s a detailed explanation of each and their differences: Artificial Intelligence (AI) refers to the broader field of computer science dedicated to creating systems capable of performing tasks that would normally require human intelligence. These tasks include learning, reasoning, problem-solving, perception, language understanding, and interaction.

A subset of AI focused on developing algorithms that allow computers to learn from and make predictions based on data. Examples of this include supervised learning, unsupervised learning, and reinforcement learning. A subfield of AI concerned with the interaction between computers and human language.

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Amplifying The Voice Of Business Build Relationships. Serve Your Community. Grow Your Business.

SHARE THE STORY OF YOUR BUSINESS ON BUSINESS RADIOX®

How are we, what we’re about...

What others are sayng

Business RadioX® helps local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

As an Affiliate of Business RadioX® (BRX) FacilityAXS invites businesses listed in our directory to share their stories digitally via the Business RadioX network.

“ Our weekly show and podcast offers useful information

and helpful hints to small business owners, which is the market we serve. I've received positive feedback from our clients while also opening doors to prospective new clients.

Joe Moss, President, Embassy National Bank

BusinessRadioX.com

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UNLOCKING THE POWER OF AI-POWERED MARKETING AND SEARCH GENERATED EXPERIENCES

June 2024

ISSUE 06

Helps businesses of all sizes. There is no job too big or job too small. We have the technology, resources, and strategies to help your business grow 20-400%.

BY ZHE SCOTT THE SEO QUEEN

Hey, CEOs, CMOs, and Brand Managers! There is a huge shift bubbling underneath the surface of Google.com. This bubbling is the beta test of Google’s Gemini AI Bot being integrated into Google Searches so that the end user does not need to click or scroll. Being seen online is about to become harder for websites that are not brands, and now more than ever it is time to invest in your SEO. Thanks to the integration of AI-powered marketing and Search Generated Experiences (SGE) you have to look at your SEO as both a branding and marketing activity that is now non negotiable.

SEO is now a permanent line item in your marketing budget for your enterprise. Hi, my name is Zhe Scott I am a 2 time Amazon Best Selling Author, the publisher of The Algorithm Magazine and the founder and CEO of The SEO Queen. The purpose of this blog is to guide you through this revolutionary convergence that’s reshaping the landscape of digital marketing as we know it.

“AI is now integrated end to end in marketing, from the production to the conversion. Now, more than ever it is important for brands to invest in a robust SEO Strategy that aims to optimize content for both AI Bots and the end user. Don’t hold back on your expertise. It’s time to shine brighter than ever online with your expertise and your brand.”

READ MORE ...

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Is AI Dangerous?

The question of whether artificial intelligence (AI) is dangerous is complex and multi-faceted. It depends on various factors, including how AI is developed, implemented, and regulated. Here are some key points to consider: Potential Dangers of AI AI could be used to develop autonomous weapons systems, which might act unpredictably or fall into the wrong hands, leading to severe consequences.

Bias and Discrimination: AI systems can perpetuate and even amplify biases present in their training data, leading to discriminatory practices in areas like hiring, law enforcement, and lending

Privacy Invasion: AI can be used to enhance surveillance capabilities, raising concerns about privacy and individual freedoms.

AI can generate convincing fake content (deepfakes), spreading misinformation and manipulating public opinion.

Loss of Control: There are concerns about AI systems becoming too complex to understand or control, potentially leading to unintended and harmful behaviors.

Risks Mitigatinon Efforts should include: Ethical AI Development Regulatory Oversight Bias Mitigation: Robust Security Measures Public Awareness and Education

Economic Disruption: AI-driven automation could lead to significant job displacement, creating economic and social challenges, particularly for those in industries susceptible to automation.

Misinformation and Manipulation:

AI has the potential to be both beneficial and dangerous, depending on how it is managed. By proactively addressing the risks and promoting ethical, responsible AI development, society can harness its positive potential while mitigating its dangers. The key is to strike a balance between innovation and caution, ensuring that AI advancements contribute to the greater good without compromising safety and ethical standards.

HOW WILL AI CHANGE AIR TRAVEL?

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Air travels is being affected by AI in one way or another since the 1960s

While still in early development stages, AI could lead to fully autonomous aircraft, significantly revolutionizing air travel. In addition, dynamic Pricing Models with AI could refine dynamic pricing models, offering more personalized pricing based on passenger preferences and booking patterns.

The United States is competing to stay ahead of China on AI and its use in weapon systems. The focus on AI has led to public concern. People worry that future wars will be fought by machines that choose and strike targets without direct human intervention. The U.S. has said it would never send a pilotless fighter plane into war because of concerns that civilians could be harmed mistakenly. But it is unclear if other countries have the same policy.

The military started putting computers in control of some systems in the 1960s and 1970s. The Aegis missile defense system was programmed by humans. They gave the system a set of “if/then” commands because the computer could detect incoming missiles faster than humans. The system could not learn, it could only carry out the rules. So it was not AI as we understand it today, said Christopher Berardi, an Air Force Lt. Colonel who is working with the Massachusetts Institute of Technology (MIT) on AI development.

AI took a step forward in 2012 when faster computer processors started to analyze information and write rules.

Computer experts call that period “the big bang” for AI. The new data created by a computer is considered artificial intelligence.

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Join the ChatGPT & AI for Small Black-owned Business Zoom Workshop We teach what NO ONE is teaching about this huge shift in the Internet. $7 Nonrefundable Registration Fee

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FacilityAXS is a Vendasta a Marketing Agency Vendasta gives 80k+ agencies a full-stack platform to rebrand & resell online services to local business clients. Be the exclusive partner, expand your services & give your agency the scalability of a SaaS recurring revenue model.

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Become a HonuaTree Affiliate The HonuaTree Affiliates Directory is a comprehen-sive, subscriber-based platform designed to facilitate increased traffic and sales prospects for its affiliate marketers. It achieves this by providing a structured and well-supported environment where affiliates can access resources, tools, and networks necessary for successful marketing.

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AI SPECIAL EDITION: THE MONTHLY DISPATCH

We’re doing something a little different with this Monthly Dispatch. This month, we’re bringing you an assortment of articles that tell you the truth about AI — what it does and doesn’t do, why it matters, and how you can implement it in your business. Get the inside scoop here.

Using AI to Build Your Business Audiences Don’t Care if AI Created Your Brand’s Content AI vs. human: who wins in content creation? Neither, argues Ann Gynn for Content Marketing Institute. As she explains in this piece, “What matters is whether the content delivered what the audience and brand wanted.”

Make Your Brand Stand Out There’s so much content on the Internet that it can be hard to publish something that feels unique. Our own David Brandon explains how to make your content stand out from the pack (and why AI isn’t the answer).

AI Essentials for Business Growth Want a broad overview of what AI does for marketers? Brendon Kraham of Think with Google outlines how AI is changing business — it’s about AI AND people, not AI OR people.

Tips for Writing Great AI Content Sure, you can throw a question into ChatGPT and get some copy, but your end product isn’t going to be very good. Jim Tobin of Ignite Social Media explains how to write prompts that actually create useful content.

READ MORE ...

BY ED BARDWELL, PRESIDENT, RAINMAKER DIGITAL SERVICES

Unless you’ve been living under a rock, you’ve probably been hearing a lot about AI. Some think it spells doom — for marketers, for writers, for the world when it becomes Skynet (yes, I watched Terminator too).

Some view machine learning and large language models with optimism, predicting an age of boundless productivity. Reality is still murky. What is clear, though, is that change is upon us.

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June 2024

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INTRODUCING

Entrepreneurs' Affiliate Initiative

"Honua" Means Caring For And Protecting Everything That Makes Up Our World: Land, Oceans, Living Beings, Cultures, and Communities.

HonuaTreEAI is the centralized business resource hub for HonuaTree affiliates. We provide our affiliates with EASY ACCESS to a comprehensive suite of digital solutions designed to streamline entrepreneurial and business operations, INCREASE SALES, and CUT COSTS.

Claim Your Listing - Double Your Market Exposure

Special

All FacilityAXS members will also be listed in the HonuaTree Affiliate Directory, at no cost. Simply go to HonuaTreeDirectory.com search for your company name and claim your listing.

APPROVED BY SAMUEL C. HARRELL

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