Marketing & Design May 2020 Issue

Marketing & Design Creativity and Analytics Designed to Deliver Results

IN THIS ISSUE

How's Your Deck?

How to Control and Create a Productive Working Environment

Why You're Not Getting More Business

Framing Your Shots

May 2020

A publication of Face To Face Marketing, LLC

A Note from our Publisher This has definitely been a year to remember, and we’re not even at the halfway point. We have seen our local, national and global community come together to face an unseen enemy, the Coronavirus.

If you’re like me, you discovered new things about yourself and your business. I discovered that I can work very effectively from home. I’m at a new level of success and most importantly confidence with my business, that allows me to feel productive even though I’m just down the hall from where I woke up this morning. I am back where I started my business, in a spare bedroom converted to a home office, but, I have so much more experience, so many more clients, and my company has expanded to include team members! I discovered podcasts, and to my surprise, I absolutely love them. This is a platform that I have been sleeping on. I am not a fan of talk radio, because listening to someone talk, and talk, and talk, is just not my idea of entertainment. For me radio was meant to play music. I equated podcasts with listening to the radio on the internet. My was I wrong!! I listen to shows on photography, on growth strategies, on leadership, on graphic design, and I even willingly listened to The Splendid Table!! (I love to cook and learning about food and recipes is actually fascinating!)

So that feels like an appropriate theme this month; Taking Another Look! How can you and I take a new look at something that’s been in front of us all along.

April marked the beginning of my last year being in my 40’s. That’s right, I’ll turn 49 this April, and there is no time like the present to refocus my attention and intentions. How will you shape the rest of your year? What would you like to see again with fresh eyes?

is r r o M i k c i V

Marketing & Design

Contributors Dr. Steven D. Carter

Publisher

Vicki Morris

Steven is a Harvard Senior Executive Fellow. He has a Doctorate in Business. His subject matter expertise is in

Editor

strategy, business, and

Demetria Horton Contributors

Information technology.

Kevin Pendergrass Author & Business Owner

Vicki Morris

Kevin graduated from the East Tennessee School of Preaching and

Dr. Stephen D. Carter Kevin Pendergrass

Missions in 2008. He spent over six years in Oklahoma as a full-time minister, and co-host for The Gospel of Christ international TV & radio program. He is also the founder of

Joseph Morris

Pendergrass Promotional Products.

Joseph Morris | Filmmaker

Graphics

Joseph graduated from the University of Alabama in

Face To Face Marketing, LLC

Huntsville, with a degree in Electrical Engineering. He is employed with ADTRAN as

Contact Us

an engineer, and is a

Marketing & Design is a publication of Face To Face Marketing, LLC. We are located at 515 Sparkman Drive, HSV, AL 35816 We publish this magazine every month. We are always accepting ads for the next month's magazine, and content submissions.

Email us for more information at Hello@FaceToFace-Marketing.com

professional filmmaker specializing in storytelling.

Vicki Morris Communications Strategist

Founder & President of Face To Face Marketing. Vicki has more than 20 years experience in all things marketing, communications and public relations. She holds a degree in Business Administration with a concentration in Marketing from Georgia State University in Atlanta, GA.

Marketing & DesignÂ

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CONTENTS May 2020

PAGE 2 A Note from the Publisher PAGE 8 RISE What's It All About?

PAGE 11 How's Your Deck Creating the prefect slide deck for your presentation. By Vicki Morris

PAGE 12 Photography Do you have engaging images for your brand message?

PAGE 14 How to Control and Create a Productive Working Environment

By Dr. Steven D. Carter

PAGE 22 Why You're Not getting More Business

By Kevin Pendergrass. A 4 part series on the art of of the follow up

PAGE 26 Framing Your Shots

By Joseph Morris. Understanding how to use the power of video in your branding equation.

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Section I

STRUCTURE BUILDING A SOLID INFRASTRUCTURE

GRAPHICSDESIGN Reach your Top Tier Clients

Our team of professional designers can help you personify your corporate message to the clients you want to reach!

Visit our website at www.FaceToFace-Marketing.com and request your consult TODAY!

Marketing & Design 06

R.I.S.E. R.I.S.E. IS IS VIRTUAL! VIRTUAL! All events are VIRTUAL! Each will Premier on Facebook & YouTube

hosted by Vicki Morris

As we are maintaining social distancing, the RISE team decided to take all event virtual. Speakers simply need to be recorded on camera, send in your presentation slides, and we do all the editing!

Follow RISE on YouTube, Facebook and LinkedIn

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WHAT'S IT ALL ABOUT? R.I.S.E. is a FREE Networking group, designed with a goal to help small businesses, startups, and entrepreneurs network and connect with one another.

Our format is simple, we begin with a few opening remarks, introductions, business and community announcements, our featured presentation, and we end around 8:45, with time for networking! Coffee and pastries are usually ready around 7:30 am! This event is open to all to attend. There is no required membership or registration! Bring a friend, a coworker, a job seeker, student, retiree or anyone looking to connect with other like-minded professionals.

NEXT EVENT WILL BE MAY 1, 2020 The event will premier on Facebook and Youtube. A link will to the premier event will be on a post on our LinkedIn Page.

SUPPORT RISE & PROMOTE YOUR BUSINESS! Get a complimentary 1/4 page ad in the Morning Brew Magazine when your purchase a R.I.S.E. Coffee Mug!

WWW.THERISEGROUPHSV.COM Buy the mug, post a picture on social media with you holding the mug, tag RISE and that gets your FREE ad!!

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BUILDING WEBSITES THAT GET YOU NOTICED RESPONSIVE SITES | CUSTOM DESIGNS | CLEAN LAYOUT Call to schedule your free consultation today!

256-489-0135 | Hello@FacetoFace-Marketing.com 515 Sparkman Drive HSV 35816 Marketing & Design 10

How's Your Deck?

Keep your audience engaged with a great slide deck

by Vicki Morris

If you are planning to deliver a presentation, have you planned the design and flow of your slide deck?

The attention span of your audience should be the driver in this decision. Are you presenting to a group that is typically tech savvy? What is the likelihood their phone will come out, maybe under the table, while you are presenting? If there is an opportunity for the minds of your audience to wander, you absolutely need to add a slide deck to your presentation.

A great slide deck should not be overly complicated. If you give people the opportunity to read your presentation before you give it, they will! Don't put your script on the slides, the same applies to passing out your notes from your presentation, don't do it. The font is so small, and it’s just another stack of papers someone has to keep up with. A better idea is to create a downloadable PDF that outlines your presentation and leaves spaces for people to write notes. You control the exact information on the document, making sure it's just enough, and leaving room for them to contact you for more information. You can embed your website URL on digital versions of PDFs. Once you email this to your audience, they have something to write notes on, and a direct link back to you!

Add engaging graphics and pictures that compliment your presentation. If you want to add your major points from your presentation to your slides, that’s a great idea. This is a service offered by Face To Face Marketing. The images above are simply samples. Customized designs that pertain to your topic can be created. Contact the office to learn more. www.FaceToFace-Marketing.com Marketing & Design 11

Photography Engaging images are an absolute must when developing you marketing strategy and branding message.

** Hiring a professional is always the best plan for your branding shots. ** However, if you need to take your own images, use the best DSLR camera you can afford or the most current cell phone you can afford. Understanding the rule of thirds is a game changer when framing your shots. Crisp, clear, and a definite subject of the image are 3 simple keys to help your photography personify your brand message.

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Face To Face in our Community!

Marketing & Design 13

Emotional Intelligence (EQ): How to Control and Create a Productive Working Environment

BY DR. STEVEN D CARTER The first modern influence of Emotional Intelligence in the business world began with the paper Emotional Intelligence written in 1990 by Peter Salovey (Yale University) and John D. Mayer (University of New Hampshire). It has since become a cornerstone of leadership to the extent that there is a myth that EQ (emotional quotient) is arguably more important than IQ (intelligence quotient). This is simply not true. These are two separate attributes with separate purposes in business. A high EQ will not make you a pioneering scientist without the necessary IQ to understand hidden and unknown scientific relationships. However, adequate EQ is essential to create meaningful concepts, ideas, and relationships.

IQ without EQ limits leadership development and influence. Indeed, emotional Intelligence is not limited to the scientific or engineering fields. Emotional Intelligence is vital in work, personal, and social interactions. When you look closely at the best leaders in any situation, you will find a strong EQ. One of the more famous examples of diverse EQ working alongside IQ is hugely popular on the long running TV show The Big Bang Theory. It fully illustrates how Intelligence, education, and social competence intertwine. One without the other is a considerable strength; however, the synergy comes from the combination. *

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Before you start making changes for the sake of making changes, consider that Emotional Intelligence is not random. It’s harnessing your thinking and emotions by organizing and managing them effectively. This requires regulating your emotions, understanding others’ feelings (empathizing), and responding appropriately to others. Daniel Goleman (a science reporter for the New York Times at the time) formulized it this way: Emotional Intelligence Begins With Mental Diversity

You may believe you’re diverse and even make a conscious effort at diversity. But you’re probably not nearly as diverse as you think.

A simple check is how routine your days and weeks are. What did you have for lunch yesterday?

What are today’s lunch and tomorrow’s lunch? Is it almost always the same fast food restaurant or the same bag lunch

Self-awareness — recognizing and understanding your own emotions.· Self-management of emotions.·

or same dinner leftovers from

Social-awareness (including work) of the

what you eat two nights a week? If

emotional drives of others.·

you are rooted in a routine, how can you live a life of diversity?

Socially-skilled at handling other people’s feelings and emotions.

Emotional Intelligence requires emotional diversity.

Emotional Intelligence is not about manipulating the emotions of others for personal gain. It is about winning the trust and confidence by considering the perspectives, experiences, and emotions of others. Trust and confidence are necessary leadership traits for nurturing teamwork, resolving conflict, and interconnecting personal emotions with work goals and personal skills to accomplish everything from the mundane to greatness.

Expected and Unexpected Emotions

In the workplace, you’ll come across a wide range of emotions. Although a full list of emotions can number into the hundreds, psychologists list six primary categories of emotions:

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1. Happiness 2. Sadness 3. Fear 4. Disgust 5. Anger 6. Surprise Recognize the complexity of emotions.You need first to be able to recognize these emotions rather than censoring, filtering, or ignoring them. You also must be aware that emotions are complex and range across the

spec

common across

categories. workplace

fear,

For

instance,

emotion

disgust,

and

that

anger.

frustration can Only

is

easily

a

span

when

you

understand if a particular frustration is based on fear, disgust,

or

anger

can

harness

or

dispel

the

you

do

something

emotion.

to

Frustrations

either

can

be

focused on motivating results or dispelling results to gain

cooperation.

Consequently,

it

undermines

workplace productivity when unaddressed.

The Value of an Emotionally Intelligent Mentor None of us develops interpersonal abilities without the help of others. Mentorships come in many different forms.

This

can

be

technical

partnerships

to

solve

specific problems, peer-to-peer mentorships to better navigate interoffice challenges, and career mentorships to guide your professional trajectory.

Marketing & Design 16

WEBSITE AUDIT We'll review your site, and offer suggestions to help your site more accurately meet your company goals.

Visit our at www.FaceToFace-Marketing.com to schedule your consult. We will develop a comprehensive plan that is designed to get results! Most times you won't need a new website, just a more optimized version of what you already have!

Hello@FaceToFace-Marketing.com

Mentorships are also one of the most valuable sources for increasing and evaluating your emotional Intelligence.

Our own emotions are primarily based on the values, beliefs, and examples exemplified to us as children and young adults. Developing mature emotional Intelligence requires expanding who we know and how they influence us. You must learn how you are perceived by others through 360-degree evaluations as well as improving your communication style. Your goal of increasing your Emotional Intelligence should be a significant consideration when choosing a mentor.

Always consider the domino effect of your words, actions, and the decisions they may trigger.

There are a couple of pitfalls to watch out for. One is your own self-perception. Merely being accepted as a mentee can exaggerate your own self-worth to the exclusion of valuing the opinions and emotions of others. Another is a mentor in a supportive role can become negligent in pointing out your shortcomings for considering the mental wellbeing of others.

Fortunately, these pitfalls are easily overcome.

The first step is asking for feedback. For your mental comfort, begin by asking for feedback from a supportive mentor. But don’t hesitate to request feedback from colleagues in the workplace. Ask how you are being perceived as well as how your actions are affecting others.

Seek to understand the emotions that you are causing. Specifically, ask if you are evoking fear, anger, or other undesired emotional reactions.You don’t want only to know that penetrating questions debunked someone’s presentation. You want to see if it made the person angry or worse, vengeful. Take lessons learned to your mentor for an honest discussion about how you can better handle similar situations in the future.

Feedback from your mentor is critical. Be mindful and learn from other people you encounter that demonstrate emotional Intelligence. Look for ways they handle stressful situations and challenges that maintain respect for them and achieves results. Always remain in a constant state of learning. Pay close attention to how they interact with others. Do they work to incorporate the input from others or just try explaining it away as unimportant?

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When you observe a particularly useful demonstration of emotional Intelligence, discretely look for an opportunity to have the leader explain their thought process.The most effective leaders embrace emotions as a regular part of being human. Learning to manage emotional Intelligence as a strength is a crucial attribute to powerful leadership.

“If we lack Emotional Intelligence, whenever stress rises, the human brain switches to autopilot and has an inherent tendency to do more of the same, only harder. Which, more often than not, is precisely the wrong approach in today’s world.� ~ Robert K. Cooper

Marketing & Design 19

Face To Face in our Community!

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Section II

DESIGN ADDING THE RIGHT TOUCHES

WHY YOU’RE NOT GETTING MORE BUSINESS (FOLLOW-UP: PART 1)

by Kevin Pendergrass | Pendergrass Promos

If you aren’t getting the kind of business you want, then chances are you are not following up.

I have often been asked how my wife and I were able to start a business and grow (and sustain) it so quickly. While there are many ways to answer this question, one of the main reasons why our business was able to grow is because we make it a point to follow up with clients and prospects. If you aren’t getting the kind of business you want, then chances are you are not following up.

According to www.grantcardone.com, 48% of sales people never follow up with a prospect.

25% of sales people only make a second contact and stop.

12% of sales people only make three contacts and stop.

10% of sales people make more than three contacts.

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Take a look at these stats above. Which category do you currently fall into? Most colleagues that I know teach a “three-contact rule.” The idea is that you contact someone three times. If they haven’t bought from you after three attempts, then you need to move on.While it may be the case that, based upon someone giving you a hard no, you need to move on, chances are you are walking away from a lot of business simply because you aren’t following up enough. While the above stats are very telling, the following stats reveal even more.

This means that if you are following up with prospects less than five times, then you’re walking away from 80% of sales. If you’re going to be successful as a business owner or business person, then you have to learn the art of following up.

Successful people don’t have sales because the sales come to them. They have business because they go and look for it – over and over again.

2% of sales are made on the first contact

3% of sales are made on the second contact

5% of sales are made on the third contact

10% of sales are made on the fourth contact

80% of sales are made on the fifth to twelfth contact

So, do I have your attention? Have I convinced you that follow up is important? If so, then you will want to stay tuned the next several weeks as I will be discussing proper methods of following up and what to do and what not to do. I will specifically explain what has worked for us and why. If you care at all about growing your current clientele, then you will want (and need) to hear this.

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WWW.FRAMEMAG.COM | 20

Brand Colors WHAT'S

YOURS?

Using RED in your branding can evoke these emotions: love romance gentle warmth comfort energy excitement

intensity

lifeblood

Using GREEN in your branding can evoke these emotions: natural cool growth money health tranquility harmony

Women tend to like these colors

Men tend to like these colors

calmness

fertility

But not these colors

But not these colors

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Connecting your target audiences to your platforms

If your social media strategy is not working, let our team of marketing professionals help discover the right mix of content, graphics, targeting, and ad spend to help you reach your goals. contact us at: 256-489-0135 | www.FaceToFace-Marketing.com hello@FaceToFace-Marketing.com Marketing & Design 25

FRAMING YOUR SHOTS

By Joseph Morris | Filmmaker

Framing & composition is an element of filmmaking and videography that is often overlooked. In the age of social media content where just about everything goes, we often times buy into the idea of just ‘get your content out there.’ For some types, that can work. For others, your audience may be anticipating higher production quality to match the messaging of your brand. When we see commercials on TV, or movies in the theater, or even interviews, a keen eye is given to how to frame a person or subject within a shot. It can make even a simple cellphone video look visually interesting. I want to go over 2 quick ways that you can immediately add that visual interest to your shots.

First up is rule of thirds. This rule is not really a rule at all but rather a guideline of where best to place yourself or a subject you may be interviewing. On a 16x9 frame, 2 equidistant lines are drawn along the horizontal and vertical axes the image resulting in a grid that looks like this. (1)Placing anything of interest along these third lines immediately makes your shot look more visually striking. Take a look at shot of my friend Felix.

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First we can see that his body is being centered along the right third line column. Next we can see that his eyes are being placed in the near vicinity of the intersection point with the top row line. Each of the intersection points of the lines can give you an idea where to place important items of interest.Â

Next we can see that along with his body being placed on the right third, the rest of his body is facing towards the empty space of the left two-thirds of the frame. Whenever placing someone on a thirds line, make sure that they are facing towards the area of the frame with the most empty space.

Take a look at this still frame from a wedding. (3) After placing the thirds grid on top of this image, you can again notice how the two of them are framed along the right third line. (4) This Is a fantastic and easy way to break up the mold and add visual interest to your shots.

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Next is ‘center framing’.

Most of us already know this naturally: whenever framing someone, place them front and center of the camera view! (5) This is a natural start for most people because a) it’s easy, and b) it’s immediately clear what’s important in your frame. One negative to this type of framing is that it can tend to get boring if overused. It doesn’t allow you to highlight any background elements or give your subject much room to maneuver inside the frame. One way to compliment this type of framing is the concept of leading lines. (6)(7) For example long hallways, or corners of rooms are great areas to place people because the lines of the background naturally lead the eyes to what’s placed in the middle of the frame. (8)There are an endless amount of ways to frame people and objects within a frame but these are two really simple and effective ways to add visual interest to pictures or videos that you may post.

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Once you figure out what

t c e p s e R tastes like, it tastes better than attention. ~ Pink

Marketing & Design A publication of Face To Face Marketing, LLC

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