Fre Exh e co ibit pie or s List at ing M Pag oO e1 D 7
Volume 25, Number 4
Autumn 2015
The Global Home & Contract Furnishings Newspaper
Stof Builds $30 Million Business Selling French Prints U.S.A. Next Target for family owned fabrics converter driven by printed textiles Sipco News Network
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t. Etienne in La Tourette, France — There’s a great untapped potential for French inspired print designs in the
Stof-Michel Viscio, Export Manager, Stof, St. Etienne, France with Bertille Pelardy General Manager and her father founder, Claude Pelardy
USA—at least $3 million within five years if Claude Pelardy, the owner of Stof is correct. He will test his prediction shortly with the installation of Stof’s first U.S. based export manager, Benjamin Chomette in 2016. Chomette will be scouring the U.S. for key retail and smaller wholesale buyers of Stof copyrighted French designed products in the Stof and Laura Lancelle and Lovely Casa brands or private label if needed. The idea of a fulltime sales manager in the USA as opposed to just independent agents will be extended to existing markets Stof serves even where there
Burlington Technologies Builds Dubai Based Showroom Around Houssam Rayess
may be a sales agent in place. “Agents and fulltime employees alike will share the markets in the future,” Pelardy says as he tries to squeeze the markets for more print business. Pelardy and his team, which includes daughter Bertille Pelardy, General Manager; Bertille’s husband is the sourcing manager by the way; Michel Viscio, 20 plus year employee is Export Manager and Perrine Pelardy, the other sister who heads design, have built a $30 million business converting French prints for domestic and export consumption, principally Europe and South America.
The company sources linen and cotton fabrics in Portugal, Spain, France and polyester plains from China. Stof also brings in Chinese blackout by the container load which it distributes to the domestic trade by the cut or piece. It produces all widths including 140-160-180 and 280 cm sizes. For America, readymades will be made available in the 50X84 inch size of course. Stof produces printed piece goods, readymade curtains, novelty pillows, kitchen towels, tablecloths on the roll finished with acrylic and Teflon® coatings (continued on Page 12)
Calico Engineers High End ‘Luxe Collection’ For Interior Designers
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Houssam Rayess, Burlington Technologies Sales Director (left) with Mr. Khalid Al Ansari of Bayt Al Ansari / from Dammam Saudi Arabia.
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Alison Weinbaum
Alison Weinbaum Returns to Hospitality Business
Julie Morris, VP Merchandising
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