Mo
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Autumn 2012
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. 19
The Global Home & Contract Furnishings Newspaper
The Four Czarinas of Russian Fabrics Shop MoOD
Sipco News Network
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Maria Filatova
Olga Tokareva
Gennady Noskov Kado
Page 28
Elvira Smirnova
Moran’s Marcovaldo, Brooks Target $100 Million Annual Sales, USA, World Markets Sipco News Network
Mikhail Nazarov Fifth Avenue
Page 35
Archie Tchernov Big Plans
Page 10
Dasha Zelenova
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OS ANGELES, California — The China made Marcovaldo line is using a branded strategy to build sales in what has been an industry wide ‘no name’ China import business in the USA, according to the principal Joseph Moran. The 100 man company is looking at $100 million in sales within five years and Moran expects to market the Marcovaldo brand worldwide after he and his wife Shani finish the rollout in the USA. “We’re selling in Germany and we expect the 10-15 percent annual growth in this business to continue. We’re too big to stay under the radar any longer,” he said. Marcovaldo and Brooks are owned by Joseph and Shani Moran who married in 2008. He is originally from Tehran and then settled in Israel where he established the Renby wholesale/retail
brand on Herzl Street in the 40’s. Moran’s father had a high end fabric store in Tehran, which sold top European brands. “The Shah was his customer,” Joseph said. The family left Iran in 1962. Joseph moved to the States after spending time in Europe. Shani is from Johannesburg where her father is in the diamond mining industry. She learned her marketing skills from dad in his dealings with the global jewelry trade in Africa, Antwerp and Israel. Moran has always searched out the best values in the world for fabrics but right now it is still China, he said. However, “the prices are moving up in China and we’re now looking for other sources in other countries right now,” he explained. The Moran’s are making extensive use of the web for the Marcovaldo marketing which is promoting worldwide sales, they said. “Marcovaldo is (continued on page 31)
w w w. F a b r i c s A n d F u r n i s h i n g s . c o m
OSCOW, Russia — Russia is a leading economy in the world today. Upholstery wholesalers Amethyst, Flandria and Arben Textile and high end curtaining specialist Galleria Arben will be looking for innovative fabrics with a big order book to fill at MoOD this year. These wholesalers report sales growth of up to 15 percent in their business in 2012 as they expand to new markets in ex-Russian republics like Belorussia and Ukraine. Belorussia is becoming an important furniture manufacturing country which is now supplying the European market much in the way that Poland emerged as a furniture player. For more information on these outstanding wholesalers, see pages 12, 16, 17 and 18.
Shani and Joseph Moran