Tips To Optimize Your Social Media To Boost SEO
A focus on social media and SEO in marketing strategy has become standard practice for businesses, but how to get them working together is still a much-debated topic. If you are like most brands, you are using social media to:
increase brand awareness drive traffic to your website drive sales of products and services
The connection between social media traffic and website traffic does exist – 40% of Twitter users report buying something after seeing it on Twitter – but the link between your social media activity and search engine rankings is more complex than you might think. Up until a few years ago, it was widely assumed that reach, engagement, and shares from social media networks naturally boosted SEO and helped brands climb the rankings. In 2014, however, Google SEO expert Matt Cutts explained that social media activity such as “followers on Twitter and likes on Facebook” are not used as signals in the search engine’s algorithm. While there is little to suggest that this has changed, there is evidence that social media can have a significant influence on your SEO indirectly.