SEO Trends 2019 - Small Businesses Need To Watch Out

SEO Trends 2019 - Small Businesses Need To Watch Out

There are SEO trends that exist solely for small businesses, because the way small businesses would operate are different from how big businesses would run SEO. Small businesses have devised strategies that adapt to shifting consumer search and purchasing behavior. Most of the small businesses now invest in PPC advertising as well.

Small business SEO services are very essential, especially how they interact with the customer through search. In a survey of 529 small business owners and managers, an approximation of SEO trends has been made. The summary is that small business have SEO strategies set for 2019 and further into the future, and rely on in-house staff to handle their SEO strategies.

Small businesses invest heavily in PPC and understand the importance of content marketing and voice for search marketing. This report helps small businesses adapt to search marketing trends and deal with the competition online.

Around 36% of businesses have an SEO strategy going into 2019. Here are some of the trends they follow.

Small businesses focus on social media and mobile friendly websites Small businesses and increasingly investing in content marketing and voice search optimization for SEO. Social media remains their primary SEO process as shown by two-thirds of small businesses investing in social media marketing for SEO. 56% of small businesses invest in having a mobile friendly website and 51% conduct keyword research.

These are important to keep in mind, because in 2018 Google introduced their ‘mobile-first indexing’ strategy, where they index a page based on how mobile friendly it is, and remove desktop-only optimized sites out of the competition. This is how small businesses secure stronger rankings.

They invest in content marketing The two SEO activities that have been most telling of the shifts in people’s search behavior has been creating high quality content, and optimizing the website for voice search. Small businesses have been

creating high quality content for SEO en-masse, the number has increased by 16% from 2018. This is no surprise since Google has publicly announced that they prefer quality over quantity.

Their crawlers have been optimized to sieve through information and analyze the quality. High quality content also attracts more customers, whether it is a home page, a guest blog or a general blog. People use online content and opinions to validate whether or not a product or service is worth investing in.

Hence, small businesses produce content that are appropriate to what the people are searching for when they want to find out more about a product or service.

Voice search optimization Voice search has shown a rise in the recent years. In fact, studies have predicted a 50% rise in all searches conducted through voice. Artificial intelligence and virtual assistants are all the rage now, and obviously this can help enhance SEO processes. With voice search, voice assistants understand the context, like understanding query ‘where can i find food’ implies restaurants rather than grocery stores.

Thus, small businesses have started optimizing their content to focus on user intent, where the context of the person’s question is implied.

Content that is optimized this way has a better chance of getting used as a response to voice search.

This works especially because people have started gravitating towards online shopping, and the consumer behavior is something that small businesses must keep in mind.

Small business SEO is conducted via in-house staff Small businesses employ in-house SEO staff to plan, manage and execute their SEO strategies. The businesses are split in half where one half uses an in house team and the other half uses online SEO tools.

There are very few small businesses that rely on experts to meet out their SEO processes. In house employees make sense because it decreases costs while increasing control. Small businesses have understandably smaller budgets, which is why they use internal resources as much as they can. The cost of SEO companies can go over their budget.

Small businesses track web traffic and revenue

There can be no way to know how much progress you have made unless you track your progress. Small businesses use website traffic and revenue earnings to determine SEO success. SEO is inadvertently linked to earning money because getting to convert a customer online would mean you would need to get them on your website first.

Measuring the number of people who visit your page can show you how well SEO helps facilitate business opportunities. Measuring leads and conversions can help determine the quality of traffic that small businesses earn through SEO services. High quality leads means customers that are more likely to convert.

Final thoughts Now you know how small businesses get their SEO processes done and the trends they follow to go up on the search page ranking. Using these techniques can be beneficial for your company as well.

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