How to Use Blogger Outreach to Build Links?

How to Use Blogger Outreach to Build Links?

Blogging has truly turned out to be a full-time professional job in today’s world. Whether you are trying to reach the bigger influencers or other bloggers, blogging outreach would be a great way by which you could amplify as to how you are exposing your brand’s content as well as its visibility.

Many studies have revealed that more than 81% of people online who look at blogger recommendations and videos. Often trust what they have to say about any product before purchasing from any kind of particular brand. Blogger outreach requires a lot of time commitment and should be done methodically. With influencers who have a continuous flow of followers, with it, you would be able to allow your brand access to those followers. Here are some ways by which you could use blogger outreach to build links for your benefit.

•Expert Contributors: For any topic, you should be getting an expert opinion from many. You could compile an eBook, blog post by getting contributions and inputs from multiple experts. You should let them know when and where the blog would be featured. They would be thrilled knowing multiple of them have been feature. This way many of them would link to your blog, helping in increasing blogger outreach.

•Exceptional Content is a Must: Your blogger outreach attempt would not be successful if you do not have a content in which the influencers would be interested. They should gain something from it thus giving it the true value.

There are so many brands trying to create content. Why not go for something which would be eye-

catching and would be relevant? Spend a lot of time at the ideation stage that goes beyond what is available elsewhere.

•Create a Blogger Outreach List: You should be creating a list of your blogger outreach campaign. It would not be a temporary one but something which would be long-term connecting and helping you build relationships. Create a high-authority list by stating out the genre, niche, as well as metrics, likes the number of blogs that are posted every week. Also keep in mind the page rank of the potential site, citation flow, as well as page’s trustworthiness.

•Add Links to Shared Photos: If you have a photo that often gets shared, then you should set up a Google search or a Google alert. Find out who is exactly using the photo that you have posted and ask them to put the credit link on the Meta description. Therefore every time anyone would be clicking on the picture they would end up on your site.

•Developing a Powerful Pitch: You have touchpoints; you have shared as well as commented on it. This would help in getting touch with various influencers. You would now have their email id as well as their profiles and the basic information necessary. Go for a powerful email pitch next. Being transparent would be a great way to ensure that you can connect with your influencer as ultimately you require a longterm commitment. Sales pitch never works if they are too methodical and keep in mind to be open with what you want. Your influencer should know what you expect from them including social shares, page views as well as comments. Go for a short, sweet, and concise pitch and add a personal touch. Also, be professional otherwise an influencer would not be interested in what you have to offer Blogger outreach has changed the way traditional PR efforts work. Here are some ways to use blogger outreach in helping you build links so that your brand does not miss out. Additionally, you can explore SEO Packages that best suited to your business.

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