How to Grow Your Podcast Audience with SEO Podcasts are getting more popular and the reason behind their popularity are many. Be it convenient to consume content, having valuable insights from experts, or on the access; many people have already done the podcast thing to grow their audience. But to grow your podcast, you need to think beyond creating quality content and also focus on SEO. Yes, you read that right, right SEO services can help your podcast channel to grow and thrive online without additional marketing efforts. In this article, we will have a look at how to grow your podcast using simple SEO practices.
First, focus on the title Like any blog, you need to pay close attention to your podcast title and optimize it for the search engines. The title helps both the search engines and users to find your podcasts like any article or blog. While creating a title, make sure it’s not very long and it’s conveying its purpose. No need to make it a click bait as the results will not be that fruitful. The best thing to do is to keep your title on the point and include keywords related to it. For example, if you are going to upload a podcast on medication, you can add the targeted keyword which is the meditation to the title. Don’t try to overstuff the author name in the title if only you are going to host it. In case, if you have invited a special guest, then it makes sense to include the name.
Optimizing the RSS feed Most people don’t optimize their RSS feeds but it’s crucial to do so. RSS feeds syndicate the podcasts faster on all platforms including Google Play Music, iTunes, and more. The RSS feed contains all the important information about your podcast and the best SEO tip is to keep it updated. When you update your podcast’s title or description, you have to get it updated in the RSS feed. It generally takes around one day to reflect on the changes. Use any free tool to create an optimized RSS feed and keep updating it in case of information change.