How Negative Reviews Can Affect Your Business And How To Deal With It?
Negative reviews are a rite of passage, and there is no reason to fear them because they are as inevitable as the sun rising in the morning. In fact, there are ways you can turn the situation around and actually benefit from negative reviews. How negative reviews affect businesses
First, let us talk about the potential damage that negative reviews can cause, for there are many. They can affect the prestige, profitability and credibility of a business. Statistics reveal that a single negative review can have about 22% of the customers not want to pursue the product or service, which means it can cost a business around 30 customers. People essentially hesitate to buy from businesses with either no reviews or too many negative reviews. Studies show that negative reviews stop 40% of the customers from using a business. Now these are simply statistics. You will never be able to please every customer in existence or appeal to all of the customers that would potentially find your product ideal. Using those negative reviews, however, is something that is under your control, and here is how.