7 Ways How Content Marketing Helps in Link Building Link building is a very important search engine optimization practice and it plays a pivotal role in a site's ranking and domain authority. There are several ways of earning links and you can also avail of SEO services for quality link building. However, if you are new to this practice and want to know how to get started on your own, we will tell you the seven best ways to build links through effective content marketing. If your in-house team is not focusing on content marketing for building links, this post will help a lot. On this note, let's have a look at some efficient and working ways for building links with content marketing.
1. Creating compelling case studies Publishing a case study is the best way to showcase your company's skill set and caliber in front of your peers and competitors. Insightful and data-driven case studies not only establish you as an authority in your industry but also help in attracting a lot of backlinks. Once you complete your case study, outreach multiple publication houses and ask them to publish it. If your case study is backed with facts, data, and implementations, publications will happily print it and you will get a backlink. Once published, other online platforms will also link back to your resource as its adding value.
2. Links from expert contributors While covering an article or a research paper, you can outreach a journalist or subject matter expert and ask for their help. This content marketing technique will bring you two benefits. First, the expert will add more weight to your content piece as you will mention them in credits. And secondly, once you publish that content, you can gain a lot of traction by asking the journalist to share that piece on their profile. As these people have a large network, there are high chances that you can get high-quality backlinks.