7 Content Attributes That Damage Your Email Marketing Campaigns
Email marketing has known to be existing since the time the internet started to take its steps into adolescence. It is a time-tested method of being in connection with your customers and can yield one of the highest ROIs if neatly done. Statistics reveal that for every dollar spent on email marketing, the return is up to $38. So, it is a worthwhile investment but considering that your customers' inboxes are always full of unread emails and that 80% of the customer base will delete an email if it is not properly optimized makes things quite challenging for the brand and the marketer. Here are seven typical mistakes that marketers from Reputed ​Digital Marketing Company​ make with their email marketing plans. 1. Highly attractive subject lines that are over-promising.
While it is important to use a proper subject because this line will determine if the customer wants to open the email and read it or simply delete it; it is also equally important to not make it too loud, flashily catchy and attractive, and over-promising because these features make the customer suspicious and doubt the intention of the mail and hence most likely, such emails will end up in the bin. 2. Poor presentation of the preview text