5 Google Analytics Reports for Ecommerce Businesses
As an eCommerce business you are going to want to know what some of the top Google Analytics reports that you can use are. These are often used by the digital marketing company and their experts to see where changes need to be made and you should be aware of which ones to use like demographics, mobile device, speed page and much more. Keep reading to find out more about which reports you need to make sure you are using for your eCommerce business.
Google Analytic Reports to Use No matter if you are doing the work yourself or if you are hiring a digital marketing company to help you need to know what reports you can get from Google Analytics. There are so many that you want to make sure that you are using since they can make a huge impact on your business and how much you are selling. Some of the top reports to make sure that you are aware of and checking regularly includes:
Demographics You are always going to want to see what demographics are coming to your website, but this doesn’t always prove to be correct. This is due to others using devices that belong to others who are outside of your bracket, but you need to know who the audience that you are reaching is and how your message and content appeals to them. This information can be seen by going to Audience – Demographics – Age and you can see how the engagement and traffic metrics vary in the various age groups that you have established.
Browser and screen resolution Problems with conversion are often related to some usability issues and your site doesn’t