Muistella Magazine - Vol. 1 // Issue 1

muistella vol. 1 ... iss. 1

January 2024

business How to do business inside and bookkeeping.

about us Learn more and discover our young entrepreneurs inside.

financial statement Find out how much our entrepeneurs earned.

ABOUT US Muistella is a Finnish verb that directly translates to “reminisce” in English.

Our main product, the light jars, is a vessel for preserving memories as our customers may customize the shadow print in the jar to what is most important for them. The photo booth is a great way to preserve the moment, specifically the business caravan, with their peers. The photo strip holder may be used to display the photo they took.

TABLE OF CONTENTS Look inside the magazine

08 Business Ideologies and Principles

10 Executive Summary

12 Marketing Sales and Strategies

14 Products

16 Competition

18 Balancing Financial Analysis

19 Calendar of Activities

20 Mission Statement

21 Business Caravan Highlights

22 Financial Summary

24 Future Goals

25 Proponents

8

VISION

We envision Muistella as a platform that cultivates an environment where we transform possessions into cherished keepsakes as well as moments into lasting memories, all while setting the highest standard for product quality and customer satisfaction.

oBJECTIVES

9

MISSION

Muistella aims to serve as a vessel for CalNatScians to preserve the moment and keep the memory. We first seek to expand our market.

Our demographic focuses on students, teachers, staff, and parents of CNSTHS. We aim to reach them, as well as potential customers outside the school gate. We work towards being a company that shelters and hones the growth of the business proponents, suppliers, and others involved in our activities. Most importantly, we strive to be a company that listens and serves the customers, who are our main priority. Providing exquisite customer service with the ability to immediately resolve problems, as well as communicate and connect with our customers.

Our mission is to immortalize life’s moments and beautify the ordinary.

Through our fastidious designed jars and alluring photo booth, we capture memories and transform them into unforgettable keepsakes, allowing one to forever muistella.

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EXECUTIVE SUMMARY Founded within the vibrant community of Caloocan National Science and Technology High School (CNSTHS), Muistella emerged with a collective purpose — to provide students with a means of preserving moments and creating lasting mementos.

The company takes pride in its customer-centric ethos, tailoring each product to cater to the diverse desires of its clientele.

Muistella’s mission is to immortalize life’s moments and elevate the ordinary into the extraordinary by transforming memories into unforgettable keepsakes. The vision entails Muistella as a platform that fosters an environment where possessions and moments are sculpted into cherished memories. The overarching objectives include market expansion, catering primarily to CNSTHS stakeholders, nurturing the growth of all involved parties, and upholding exceptional customer service as a top priority.

Muistella’s marketing strategy is a dynamic fusion of personal engagement and digital presence.

From room-to-room promotions to fostering face-to-face connections with the CNSTHS student body to leveraging social media trends that capture the attention of a wider audience, the company excels at connecting with potential and actual customers. Participation in events like the business caravan further amplifies Muistella’s visibility, with a visually appealing booth design leaving a lasting impression on customers.

Muistella distinguishes itself as a pioneer in memory preservation, surpassing traditional photobooth services through its unparalleled offerings. The commitment to customization, offering diverse art styles that cater to individual preferences, reflects the brand’s adaptability and dedication to meeting the unique vision of each customer. Muistella’s signature product, the light jar, exemplifies this commitment, transforming captured moments into enchanting keepsakes.

In an era of technological convenience, Muistella stands firm in valuing craftsmanship, ensuring each memory is preserved with artistry and sophistication, setting it apart as the preferred choice for those seeking quality and personalized elegance in memory preservation.

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Muistella offers a unique and personalized approach to memory preservation.

Muistella is a company rooted in the essence of reminiscence. The Finnish term “Muistella,” translating to “reminisce,” encapsulates the core philosophy of the brand, where memories are cherished and transformed into timeless keepsakes.

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13

MARKETING SALES AND STRATEGIES Here in Muistella, we focused on connecting with our target market, the students of Caloocan National Science and Technology High School. For our main form of promotion, we did a room-toroom promotion by going around per section. Through that, we got to personally

For any business, how you present your brand to the general public is one of the most important aspects.

connect with the students, see and hear their feedback, and present our product to them. The second one is through social media. This allowed us to follow trends which helped in capturing our target market’s attention.

The algorithm also helped expose us to even those who were not present in the faceto-face promotions.

14

products

Hämärä’ is a Finnish word that means ‘twilight’. It is a night light in the form of a jar with quality products of fairy lights. Lamp is sold as is with designs that are accustomed to the preferences of the students as per the presurvey, where the students will

be asked to accomplish an online form. They will then input their desired designs according to each category: centerpiece (cutout), with handle or without handle, and surrounding design (clouds/stars/glitters).

Named after the doll franchise called “Sonny Angels”, which is a rising collectible among the younger demographic. The said figurine is redesigned to wear the CalNatScian junior high school and senior high school uniforms.

The design is then printed as stickers.

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Hymy is a Finnish word that means ‘smile’. It functions like a photobooth, the customer woud sit at one side of the table and the designated artist at the other side while they would draw a live portrait of them. The following are the four (4) available art styles with different dimensions: Modern Cartoon (2x6”) Chibi (2x6”) Caricature (4R) Realistic (4R)

The name is a wordplay between the words “photo” and “holder”. It is a crochet sleeve made to fit a 2x6 (standard size of photobooth strips) with an acrylic toploader. It is used to display the Hymy.

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Company competition statement Muistella envisions a platform where possessions become cherished keepsakes and moments become lasting memories, setting the highest standards for product quality and customer satisfaction. In the realm of memory preservation, Muistella stands as a pioneer, surpassing traditional photobooth services through its unparalleled offerings.

Muistella’s appeal extends across diverse occasions, serving as a vessel for CalNatScians to preserve academic achievements, personal milestones, and moments of camaraderie.

Muistella recognizes and embraces the diversity of individual preferences in artistic expression. By offering a range of art styles, the company caters to a broad spectrum of tastes, ensuring that each customer can find a representation that resonates with their unique vision.The ability

to choose from various art styles reflects Muistella’s commitment to customization. This adaptability allows the company to cater to a wide audience, from those who prefer whimsical and stylized representations to those who appreciate a more lifelike and realistic portrayal of their memories.

Muistella’s light jars elevate personalization, transforming captured moments into enchanting keepsakes. Photo booths are one of the greatest competitors that we see. Technology sure makes it easier for them to mass produce their products with just a single click. However, Muistella values the artistry in each and every step of our production, emphasizing quality with sophisticated photo strip holders, ensuring each memory is preserved with elegance.

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balancing

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October 31, 2023

Market survey dissemination November 19 - 21, 2023

Room-to-room promotion January 5 - 31, 2024

Pre-order dissemination January 2, 2024

Finalization and closing of order form December 19, 2023 - January 2, 2024

Production January 5, 2024

Business Caravan D-DAY

CALENDAR OF ACTIVITIES

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MISSION STATEMENT Muistella is driven by an the essence of memories, unwavering commitment transforming them into to immortalize life’s enchanting keepsakes. most precious moments Our mission is to provide and elevate the ordinary a timeless canvas for into the extraordinary. individuals to forever Through our meticulously embrace Muistella, crafted light jars and cherishing the richness captivating photo booths, of their experiences we passionately capture and creating a profound

connection with the tapestry of their lives. We aspire to go beyond mere preservation, seeking to beautify ordinary moments and turn them into enduring tales that resonate with the unique spirit of each customer.

21

caravan day highlights

22

FINANCIAL SUMMARY

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future goals As of the moment, Muistella was able to sell almost all of the stocks created for the business caravan. We were able to generate a high return on profit (ROI) and reached the company’s quota.

As the goals have already been met, the company aims to sell the remaining stocks of our products, especially the Hämärä lights. This will help to further expand our market and increase our sales.

25

proponents

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