2018 Wisconsin Breast Cancer Showhouse by Lifestyle Media Grouo

2018

Wisconsin Breast Cancer Showhouse Hope has a home

June 2~June 17, 2018 1363 North Prospect Avenue ~ Milwaukee, Wisconsin

2018 Showhouse Dedication When Cecelia Gore walks into a room, people take notice. Her graceful presence, unfailing humor and quiet sensibility command respect and attention. As a 30-year plus veteran change agent, business leader and go-to philanthropic advisor and funder, Cecelia has impacted the success of countless nonprofits in ways that otherwise would not have been possible. Board service is one of the many advocacy hats Cecelia wears for the good of the community. Some nonprofits currently benefiting from her time and talent include Greater Milwaukee Foundation (Community Investment and Awards Committee), Froedtert Hospital, Sojourner Family Peace Center, Milwaukee Film (Fund Development Committee), Hank Aaron Chasing the Dream Foundation, and Alverno College Trustees (Governance Chair; Fund Development Committee). She also serves on the CG Schmidt corporate board. Cecelia is never shy about calling on her circle of influence to leverage what she can accomplish. She is a soughtafter strategic advisor to corporate executives and foundations for both capital campaigns and supporting missions for positive community engagement and impact. Her past professional experience includes serving as Program Director for the Jane Bradley Pettit Foundation, one of the largest independent and most active foundations in Greater Milwaukee area philanthropy. Earlier positions focused primarily on external relations at Wisconsin Gas/a WICOR Company and We Energies. Cecelia’s past experience helped prepare her for success in her current top leadership role as Executive Director of the Brewers Community Foundation, the charitable arm of Milwaukee Brewers Baseball Club (MLB). Focusing on providing quality programming in the areas of health, education, recreation and basic needs, it has allocated more than $25 million to nonprofits. Importantly, under Cecelia’s guidance, several agency endowments also have been established to assure Foundation activities will continue in perpetuity. There is, however, always another side to the story. In February 2016, Cecelia’s personal life took a challenging turn. She was diagnosed with Stage 2 lobular breast cancer. “My response to the diagnosis was mild disbelief,” recalls Cecelia. “I thought I had been doing all the right things to maintain good health.”

As a Froedtert Hospital board member, Cecelia was aware of what an academic medical center can offer patients for optimal treatment, and she made a decision to seek care at Froedtert & the Medical College of Wisconsin Clinical Cancer Center. According to Cecelia, “From my first contact with Froedtert and throughout the process, I felt well-cared for and that the individuals I was interacting with had a sincere concern for my well-being.” Cecelia credits her husband Randy Bryant as her greatest supporter throughout her cancer treatment journey. “I was also thankful for my network of family and friends. My employer was very supportive for whatever effort and time I needed to embrace to successfully manage through surgery, treatment and recuperation.” Brewers Community Foundation is the annual Showhouse Platinum Sponsor and an important ally in furthering the mission of WBCS, Inc. On a personal level, Cecelia and Randy generously donated their historic eastside home as the 17th Anniversary Showhouse for a Cure in 2014. Fighting cancer, Cecelia saw firsthand the importance of investing in the WBCS mission, recalling, “After having the pleasure of being a Showhouse participant, I met doctors while in treatment who were passionately utilizing the dollars raised to support the research that will make a difference for all of us in one way or another. I am thrilled that WBCS continues to remain focused, has figured out ways to leverage dollars and looks for opportunities to heighten the impact created when research proposals can be adequately funded.” Cecelia had a thoughtful response when asked about any concerns she might have about what lies ahead: “As it relates to a possible reoccurrence, I am hopeful I won’t ever have to have that particular experience, and I attempt to remain grounded and to be thankful for the quality care I am able to access. I work hard to follow my doctors’ orders. I remain optimistic.” WBCS, Inc., in turn, is both thankful and honored to dedicate its 21st Annual Showhouse for a Cure to senior executive, collaborative thought leader, philanthropy strategist, and optimistic survivor, Cecelia Iris Gore. n

Dear WBCS Guests, Friends & Sponsors Welcome to the Wisconsin Breast Cancer Showhouse! We all walk through the front door of the Showhouse for our own reasons. Some of you are looking for fun new ideas to spruce up your home. Some of you are cancer survivors. And some of you are here in honor of a survivor, or in memory of a loved one who lost their battle to breast cancer or prostate cancer. Whatever your reason, we thank you for your support. One in eight women will be diagnosed with breast cancer, and one in seven men will be diagnosed with prostate cancer in their lifetime. While these staggering statistics may not have changed much over recent years, the survival rate has increased dramatically. We are making a difference. Our donations to the Medical College of Wisconsin each year are funding research that 2018 SHOWHOUSE FOR A CURE

is making a true difference in diagnosing cancer earlier and treating it more effectively. On behalf of the Board of Directors, thank you to each and every one of you for everything you do for WBCS. Year after year, I’m in awe at what we’re able to accomplish as an organization. Together with the support of our designers, donors, homeowners, volunteers and guests, we’ve raised nearly $6.5 million to support early stage breast cancer and prostate cancer research at MCW. I’d like to express my sincere appreciation to this year’s homeowners, Amy and Ken Brengel, as well as to the talented designers who transformed this home into a Showhouse. We are also very thankful for the generosity of our many donors and in-kind sponsors, especially Northwestern Mutual for its continued support as our presenting sponsor. Please enjoy this beautiful Showhouse and know that your attendance makes a difference. Thank you for your support of WBCS. n Colleen M. Reilly Chairman, WBCS Board of Directors 3

2018 WBCS Directors & Committees

2018 WBCS Board of Directors Standing, L-R: Kathleen Dean; Jan Lennon; Colleen Reilly, Board Chair; Katie Mohr; Claudia Gavery; Patty Virnig; Linda Short. Seated L-R: Margie Edwards; Anne Mongoven; Ellen Irion; Vera Wilson; Kim Jones. Not pictured: Elizabeth Haas, Kadie Jelenchick.

2018 WBCS Board Chair Colleen Reilly

2018 WBCS Development & Chair, Scientific Review Committee Jan Lennon

2018 WBCS Boutique Committee Vera Wilson, Chair

2018 WBCS Public Relations & Marketing; Volunteer Coordinator–Linda Short, Chair

2018 WBCS Showhouse Ellen Irion, Chair

2018 Design Review Committee Patty Virnig, Chair

2018 WBCS Homeowner Liaison Kadie Jelenchick

2018 WBCS Raise a Glass to Hope Preview Party Anne Mongoven, Chair

2018 SHOWHOUSE FOR A CURE

2018 WBCS Directors & Committees

2018 WBCS Design Review Committee Back Row, left to right: John Edbauer; Claudia Gavery; Nick Konzal; Kerry Shannon Front Row, left to right: Patty Virnig, Chair; Colleen Thompson; Judy Gehl; Ellen Irion; Carol Bergman

2018 WBCS Pinktacular Survivor Luncheon Jan Lennon, Arlene Wesson, Co-Chairs

2018 WBCS Tee Up for a Cure Golf Outing® and Gala Dinner. Kris O’Meara, Jason Luther, Co-Chairs

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2018 WBCS Fashion Show Bazaar Katie Glaisner, Julie Lutz, Co-Chairs

2018 WBCS Photographer John Kimpel

2018 WBCS Attorney David Lowe

2018 Showhouse Sponsors & Donors 2018 Showhouse Presenting Sponsor

Platinum Sponsors $15,000 to $24,999

Chris Abele

Gold Sponsors $10,000 to $14,999

Silver Sponsors $5,000 to $9,999

Mark F. Blake, MD

Mark W. Bosbous, MD Family Frieda and William Hunt Memorial Trust J.W. Speaker Corporation 2018 SHOWHOUSE FOR A CURE

2018 Showhouse Sponsors & Donors Bronze Donors $1,000 to $4,999 2017 Showhouse Docents & Volunteers 2018 Raise a Glass to Hope Committee Badgers No. 584 SNPJ Baird Benjamin Moore CIBC Ronald Creten Kathleen and Randy Dean Dell Giving Christopher Doerr John Edbauer Margie Edwards First Bank Financial Centre Foley & Lardner LLP Susie and Robert Fono Four-Four Foundation Susan Gebhardt Great Lakes Dart Manufacturing Ann and Jon Hammes Brian Henke Historic Water Town Neighborhood Assoc. Hupy and Abraham Ellen Irion Kimberly Jones Mary Jordan/Cream City Gifts JX Enterprises Marcia Klode Elizabeth Kubly Juliane H. Lee MD

Jan Lennon Amy & Brian Lucareli Manpower International Archie & Viola Meinerz Foundation Cornell and Thomas Mikulay Kathryn and Mark Mohr Kim Nowak Park Bank Foundation Greg Renz Nancy and Mike Roos Julie Schnoll Shorewest Realtors Donors Karen and David Simon, MD Slim McGinn’s Irish Pub Jack and Joan Stein Foundation, Inc. Karen Sullivan United Way of Greater Milwaukee and Waukesha County UWW Milwaukee Ellen and Bob Venable The Vibrant Body Company We Energies Foundation West Bend Mutual Insurance Company Charitable Fund Vera and J. Frank Wilson, MD Wimmer Brothers Realty Lisa and Paul Wysocki Diane and Ed Zore

2018 Friends $250 to $999 Shannon and George Shannon Michael Bamberger Barbara Barrow Susan Bazelon Annette Behmke Gretchen and William Burns Café 1505 Cream City Gifts Patricia and John Dowd Tammy Easton Margie Edwards Donna Faw Ranee and Brent Field Fun-O-Leers Charity Claudia and Raymond Gavery MD GE United Way Campaign Grainger Owen Griffith PhD Jane Guissinger Elizabeth & Charles Haas Herbert H. Kohl Charities Mary Jordan Susan Koprowski

Jessica Lochmann Arlene Lee Katie Lucey Julie Lutz/Stella & Dot Sue Madden Kevin Malaney and Aspen Antonio Jodi Marcus Marquette Associates, Inc. Colleen McCarrier John T. McCarthy Michael and Elizabeth Mikulay Marnie and Tom Mikulay Michelle Moran Julie and George Mosher John Pandl Pandl’s Original Inn Pilot Freight Services Debbie Radke Betsy Roberts Francine Rubinstein Marc Saperstein Carol and Robert Schmidt Gary Schmitz

Linda Short Nita Soref Mary Sprague Stathus Family Foundation Lynn Stiglitz Catherine Styza Judy and Stan Teplin Treymed, Inc. Truist WaterStone Bank WaterStone Bank Fund Weyco Group Charitable Trust Madonna and Jay Williams Stacey Williams Wisconsin Athletic Club John Wolf Matthew Wyatt Mary-Jo Zore

2018 SHOWHOUSE FOR A CURE

2018 Showhouse Sponsors & Donors 2018 Donors $100 to $249 Margaret Adomat Robert Alpner Sally and Daniel Arneson Kay and Frederick Austerman, MD Carrie Bedore Bevsek-Verbick Funeral Home Robin Birk Anthea Bojar Virginia and T. Michael Bolger Brian Brewer Squeakie and Jim Bruce Burke Candy Kathi and Bruce Campbell Thomas Christie Colleen Cigel Beth and Roger Clark Cathy and Mario Costantini Daniel Hoan Foundation Susan Darrow Laura and Jeffrey Davidson designXchange Nancy Desjardins Lynn Dewing Peggy and Samuel Dickman Robert Dixon Mary & Timothy Donovan Eileen and Howard Dubner Donor Advised Fund Terry Fetherston Barbara Fuldner Noreen Gallagher Jay German Susie Gerschwiler

The Gingerbread House Katie Glisch The Great Room Katherine Grebe Debra Greer Joyce Gudeman Rose Halik Kathryn Housiaux Doreen and Bill Jelenchick Matthew Jelenchick Kimberly Jones and Family Barbara and Stephen Kaainoa Shirley Koehler Marlene Kreilkamp Philip Larkin Peggy LeBrun Diana Luttman Ann Margolis Jamaria Martins Camille McGrady Ellen Menefee Tracy Miller Anthony Mlinar Susan and Thomas Mongoven Barbara and Robert Monnat Sue Muchl Laura Naida Cindy Nelson Linda Oakes Scott Obernberger Maureen Oster Shelby Pape Mary Jane Perry

Melinda Randa Jeanne Reichert Colleen Reilly Richard Repnik Carol Richheimer Lynette Riehle Patricia Riordan Lauren Roob Bela Roongra Marianne and Basil Salaymeh, MD Margaret and William Schaaf Kathy Schmit Scott and Jodi Lurie Family Donor Advised Fund Cheryl and Andrew Seter Judy Simonitsch Amalie and Robert Smole and Family Christine Steeno Mary Steinbauer Deborah Stone Rita Tisser Truist Caroline Turner Lisa Voisin Debra and David Wagner Jean Weismueller West Allis West Lions Club Orion Wozniak Thomas Zabjek Sally and Jerry Zogg

2018 In-Kind Donations & Services 1451 Renaissance Place Action Digital Document Solutions, LLC Bartolotta Restaurant Group Bavarian Bierhaus belabela Benjamin Moore Birch + Butcher BlackBear Boutique Blommer Chocolate Company John Bosbous Brewers Community Foundation Bublr Bikes Burke Candy Carrie and Mike Burton BMW of North Milwaukee Canopies Jai Cherney Chocolate Factory Sensational Subs & Sundaes City Lights Brewing Co. Lisa Collins Cream City Gifts LLC Kathleen Dean Margie and Tim Edwards Faye’s The Florentine Opera

2018 SHOWHOUSE FOR A CURE

Mike Floyd Bes and Charles Folkman Joyce Garbaciak of WISN TV 12 Jane Gleeson Greige Kathy Gridley-Etcetera Harley’s the Store for Men Nancy Herrick Sam Hill/Rohr Jewelers Linda Hoffman Impressions Salon Ellen Irion The Jewelry Center Kendra Scott of Brookfield Ellen Kincaid/Menefee Signage Kindred on KK Marcia Klode/ Mille Tesori Design Studio Sarah Kofman Juliane H. Lee, MD Jan Lennon Majic Productions Barry Mandel/Mandel Group Margie Edwards Jewelry Designs Medical College of Wisconsin Susan and Bob Mikulay

Milwaukee Bucks Milwaukee Paddle Tavern Milwaukee Yoga Center NEAT Method Milwaukee Ned’s Pizza Neroli Salon & Spa Pabst Theater Group Paragon Printing and Graphics Pete’s Pops Piggly Wiggly Mequon The Plaster Gallery Pocket & Posey Colleen Reilly Betty J. Rubner Samano’s Sawdust Symphony Patti Sherry Tara Sherry SHOP Shorewest Realtors Linda Short Spectrum Interiors Stella & Dot Third Space Brewing Time Flies Toys WBCS Board Members

Michael J. Weber Wheel and Sprocket J. Frank Wilson, MD Wisconsin Club Margaret Wittkowske Yellow Wood on Silver Spring Zilli Hospitality Group OUR FRIENDS IN THE MEDIA 88Nine BIG FM 957 Joanne Demski Fox 6 Joyce Garbaciak of WISN TV 12 KTI COUNTRY 94.5 M Magazine Milwaukee Journal Sentinel Morning Blend- Today's TMJ4 News Graphic NOW 97.3 FM WISN TV 12 WMIL 1061 WOKY 920 AM

2018 Showhouse Partners & Volunteers 2018 Community Partners Historic Water Tower Neighborhood Association Lucky Lanes Slim McGinn’s Irish Pub Amalie and Robert Smole Family in memory of Donna Smole The Vibrant Body Company WAC

Alpha Phi Badgers Lodge No. 584 SNPJ Brown Deer Bay Point Women’s Nine Hole Golf Club FIS Carroll University Blaze Dance Team Bob and Susie Fono/ Barnes & Noble – Bayshore Great Lakes Dart Manufacturing

Bowling for a Cure

2018 Volunteer Positions Raise a Glass to Hope Preview Party Auction Solicitation Auction Set-Up Bartenders & House Staffers Day-of-Event Volunteers Set-Up & Clean-Up Volunteers Showhouse for a Cure Docents Captains House Staffers Front Desk Staffers House Sitters Graphic Design House Cleaners Interior Designers Exterior Designers – Lighting, Landscape

PR, Marketing & Advertising Program Advertising Solicitation Copy Writers for Program Radio Stations Solicitation Print Media Solicitation Planning & Distribution of Posters and Yard Signs Showhouse Ticket Distribution Golf Auction Solicitation Auction Set-Up On-Course Volunteers Registration Volunteers Gala Dinner Volunteers Raffle Ticket Sellers

Pinktacular Luncheon Luncheon Committee Table Captains Patron Sponsors Event Day Volunteers Raffle Ticket Sales Gift Cards for a Cure Pinktacular Boutique Boutique Set-Up and Breakdown Boutique Staffing Pinktacular Fashion Show Fashion Show Committee Models Dressers Make-Up and Hair Artists Copy Writer

Ticket Outlets for 2018 Bayside Bayside Garden Center Bayview G. Groppi’s Food Market Brookfield calico Ethan Allen Ken Michaels Furniture Laacke & Joys Sendik’s Fine Foods Shorewest Realtors Cedarburg Wyndrose Fine Jewelry Delafield UPS Store Grafton Shorewest Realtors Greenfield Ken Michaels Furniture Shorewest Realtors

Hartland Decor Adore Boutique designXchange The Flower Garden Menomonee Falls Shorewest Realtors Mequon Café 1505 Mille Tesori Shorewest Realtors Milwaukee Bachman Furniture Elements East Ken Michaels Furniture Nehring’s Sendik’s on Downer Riverview Antique Market Shorewest Realtors Mukwonago Shorewest Realtors

New Berlin Shorewest Realtors Oconomowoc Fabric Gallery La Belle Legacy Shorewest Realtors Pewaukee designXchange The Great Room Racine Shorewest Realtors Shorewood Shorewest Realtors the workroom Watertown Shorewest Realtors

Waukesha Manhattan Textiles Shorewest Realtors Wauwatosa Shorewest Realtors Steinkellners Decorating Center Steinway Piano Gallery West Allis Carpet Town West Bend Shorewest Realtors Whitefish Bay Dan Fitzgerald Pharmacy Fringe Sturgeon Interiors Winkie’s Variety Store

2018 SHOWHOUSE FOR A CURE

2018 Showhouse for a Cure Did You Know? WBCS is an all-volunteer philanthropic organization that invests in promising breast cancer and prostate cancer research. Interior designers, accountants, architects, graphic designers, landscape designers, lawyers, planners, your neighbors and hundreds of others volunteer their time to work together to create our annual events: Showhouse for a Cure Raise a Glass to Hope Gala Timeless Tee Up for a Cure Golf Outing and Gala Pinktacular Luncheon, Fashion Show and Bazaar. Fashions are modeled by breast cancer and prostate cancer survivors. In addition to these WBCS events, WBCS is supported by others in the greater Milwaukee community. In the past year, Lucky Lanes, Slim McGinn’s, Carroll University Blaze Dance Team & Dr. Julie Rapps and Susie and Bob Fono/Barnes & Noble have each generously supported WBCS by sponsoring events that engaged their customers, clients and local community. Each year, generous homeowners vacate their residence for three months or longer, giving their home over to 25 or more designers. n n n n

Donations to WBCS and revenue from purchased tickets and events are NOT used to decorate the Showhouse. All work done for the annual Showhouse for a Cure is underwritten by the interior designers. They are supported by their firms, suppliers, contractors, friends and families. WBCS is the largest annual donor for adult cancer research to the Medical College of Wisconsin Cancer Center. Since its 1998 inception, with the help and generosity of the greater Milwaukee community, WBCS has invested $6.5 million for cancer research at the Medical College of Wisconsin (MCW). Researchers we support have secured an additional $68.9 million in extramural grants to continue the promising research initially funded by WBCS. All research proposals are ranked competitively by peer scientists and the WBCS Scientific Review Committee. This committee recommends only the most promising proposals that fall within the WBCS mission. The WBCS Board of Directors then makes the final decisions, awarding grants to those proposals with the most promising ideas. WBCS, Inc. is an all-volunteer, 501(c)(3) charitable organization that supports early-stage, promising breast cancer and prostate cancer research at the Medical College of Wisconsin. n

WBCS, Inc. Statement of Activities* for the Year Ended December 31, 2018 Revenue 2018** Individual Contributions…………………………………………………28,218 Corporate Contributions……………………………………………..……13,514 Special Events - Net Revenue* Showhouse……………………………………………………………90,438 Boutique……………………………………………………………………14,391 Showhouse Program…………………………………………….(2,999) Raise a Glass to Hope………………………………………….……41,841 Tee Up for a Cure………………………………………………….58,806 Pinktacular Fashion Show and Luncheon………….59,480 Race for Research………………………………………………… Third Party Events……………………………………………………16,898 Miscellaneous/Interest Income……………………………………………69 Total Net Revenue………………………………………………320,656

Expenses 2018 Contribution to MCW……………………………………………………325,000 Management and General………………………………………….………12,167 Fundraising……………………………………………………………………………2,771 Total Expenses………………………………………………………339,938 CHANGE IN NET ASSETS…………………………………………19,282 Net Assets, Beginning of Year…………………………………….……70,382 NET ASSETS, END OF YEAR………………………………….51,100

Percentage of 2018 Income Donated to MCW Versus Expenses Assets Held for Future Expenses 5% 2017 Expenses 4%

Contribution to MCW 91% Cummulative WBCS, Inc. Giving to MCW for Breast Cancer and Testicular Cancer Research: $6,497,000

* The Statement of Activities is part of the audited financial statements. ** Revenue is Net of Direct Event Costs.

2018 SHOWHOUSE FOR A CURE

2018 Research for a Cure WBCS, Inc. continues as the top annual philanthropic donor for adult cancer research at the Medical College of Wisconsin Cancer Center (MCWCC). Its 2017 donation of $325,000 brings its cumulative donation since its first gift in 1998 to $6.475 million in support of breast cancer and prostate cancer seed funding for research programs and research professorship endowments. Remarkably, researchers supported by WBCS, Inc. have been awarded an additional $68.9 million in external research funding by Cancer Center researchers. Through its Scientific Review Committee (SRC), WBCS and MCWCC peer review scientists and leaders work together to ensure only the most competitive proposals are considered for WBCS funding. To date, the measure of the all-volunteer group’s monetary impact on research exceeds $75 million. The discoveries engendered by WBCS2018 Scientific Review Committee Seated, left–right: Ellen Irion; Alysandra Lal, MD, PhD; funded venture research and that of other Jan Lennon, Chair. Standing, left–right: Edward Ward; Ravi Misra, PhD; Ming You, MD, PhD; nonprofit entities have a profound effect on Mark F. Blake, MD; Mark W. Bosbous, MD. the advancement of science. WBCS outcomes demonstrate the adage that “research follows the money.” The availability of funding triggers researchers’ imaginations research proposals. NIH guidelines are used to determine each to forge ahead to develop new areas of expertise. Collaborations proposal’s merit and relative ranking. At the SRC annual meeting, are expanded with the exchange of ideas among scientists. Novel Dr. Misra presents proposals within the context of other research hypotheses are developed and flourish. Cross-current scientific thinking underway, clarifies inquiries posed by fellow SRC members, and helps bubbles up into new advances. Just one example highlighted with the committee determine what access to institutional infrastructure an update this year is the WBCS Large Center Grant in Breast Cancer is available to successfully carry out any proposed research. The Research funded by WBCS in 2012 for $100,000. The exponential, ripple important commitment by Cancer Center leadership and its peer effect and external funding potential for both individual researchers review committees cannot be overstated. It is time-consuming and and collaborative groups of scientists bring forth measurable outcomes requires a scientific brain trust not otherwise available to WBCS. and even more novel and exciting ideas to explore. Without their scientific acumen and validation, WBCS funding would Cancer Center Director Ming You, MD, PhD, works closely with not have the significant return on its investment. Promising research WBCS to help guide the organization’s investment at the MCWCC would be lost. WBCS’s unfailing adherence to its mission fosters for a dual return in both external funding dollars and in advancing research excellence and personalized medicine discoveries. research. Dr. You expressed the significance of WBCS funding in the MCWCC expertise, ongoing corporate and individual donor following statement: support of WBCS, the untold effort and dedication of volunteers, and The cumulative impact of over $75 million in research that has the generosity of homeowners, designers and community partners occurred since our partnership began in 1998 has transformed our represent an army at war to increase survival for breast cancer and breast cancer and prostate cancer research programs. The generosity prostate cancer patients. With everyone’s ongoing support, we will of WBCS donors and dedication of its volunteers inspire us in our find ways to win this arduous fight together. n joint mission to find new and better treatments for these devastating diseases. The importance of WBCS’s support on the success of the A Special Acknowledgment MCW Cancer Center cannot be overstated. Now-retired WBCS director Diane Zore helped advance funding WBCS Scientific Review Committee for innovative science during her long and meritorious board WBCS-funded research oversight falls to the WBCS SRC, leadership. Diane was given the WBCS Christy Foote Fighter Award in which meets annually to consider proposals that have been 2015 to recognize her extraordinary commitment to our mission. competitively reviewed and Diane’s most recent board service was that of Scientific Review ranked by MCWCC peer scientists. Committee Chairperson. During her The SRC recommendations go SRC tenure, WBCS voted to fund both to the WBCS board for final a breast cancer and a prostate cancer approval and funding. The research professorship to strengthen SRC is made up of community MCW’s centers of excellence to defeat oncologists, knowledgeable lay both diseases. Fellow SRC members members, WBCS leadership, and the WBCS board of directors and MCW scientists. applaud Diane’s vison to further the Led by Graduate School discovery of better treatments and Dean Ravi Misra, PhD, an MCWCC longer survival for those affected committee of peer reviewers by cancer. Diane, we will miss your is convened yearly to consider collegiality, generosity of spirit and commitment to excellence, as you MCW Cancer Center Development Staff continue to support our efforts from Peggy LeBrun, Director-Volunteer and Event Fundraising; Diane Zore afar. You will not be forgotten. n Emily Gutenkunst, Event Coordinator. 14

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WBCS Grants 2018 2018 Report to WBCS on the WBCS $100,000 Large Center Grant Carol Williams, PhD, and Hallgeir Rui, MD, PhD, Co-Leaders of MCW’s Breast Cancer Biology Research Program, have provided an update on the 2012 WBCS $100,000 Large Center Grant in Breast Cancer Research. This award has supported a group of Cancer Center scientists and clinician investigators who are sharing innovative ideas and novel techniques to develop new ways to halt the growth of breast tumors and inhibit growth of metastases. WBCS support has allowed a team of 17 investigators to gather the experimental data to apply to the National Cancer Institute (NCI) for a $10 Million Program Project Grant (PPG). The new PPG application was submitted to the NCI on September 28, 2016, and was reviewed on February 9, 2017. The grant proposal was scored by the NCI panel of experts as “Strong with several minor weaknesses.” The comments suggested that the team needed more documented collaborative efforts in the form of published joint work. There was also expressed need to integrate the scientific theme further. The group has since published several joint publications and a series of additional publications are in preparation. Dr. Rui’s Project 1 was reworked and submitted as an R01 proposal with Drs. Michael Flister, Marja Nevalainen, and Lubna Chaudhary as co-investigators. This scored well (24th percentile) in October 2017 and was resubmitted on March 5, 2018. Dr. Williams and Dr. Miao are reworking their P01 projects into R01 projects with plans to submit the improved proposals by October 2018. The breast cancer research program continues to expand,

Front Row, left to right: Amit Joshi, PhD (Radiology); Guan Chen, PhD (Pharmacology); Mark McNally, PhD (Microbiology and Molecular Genetics); Carmen Bergom, MD PhD (Radiology); Qing Robert Miao, PhD (Surgery); Yunguang Sun, PhD (Pathology). Back Row, left to right: Christopher Chitambar, MD FACP (Hematology and Oncology); Carol Williams, PhD (Pharmacology); Hallgeir Rui, MD PhD (Pathology); A. Craig Mackinnon, MD PhD (Pathology); Michael Flister, PhD (Physiology). fostering collaborative efforts among basic scientists and clinician investigators from many MCW departments. A new program grant on breast cancer is being developed. It will likely include new recruits, and it will be centered on the most collaborative and integrated theme. n

Independent Seed Grants 2018 Amit Joshi, PhD, Associate Professor, Biomedical Engineering “Personalized Nanomedicine Interventions Targeted to Germline Driven Tumor Vascular Heterogeneity Breast cancer affects 1 in 8 US women in their lifetime. Current treatment for breast cancer involves surgery, chemotherapy and radiation treatment. These treatments not only cause undesirable side effects, but there is also a high level of inconsistency in how patients respond to treatment even in similar disease types. We suggest that part of this variation in treatment response might be due to inherited genes controlling the blood vessel development in tumors. Patients with favorable inherited blood vessel behavior in tumors have higher drug delivery to tumors, and favorable treatment response, while in others, genetically inherited factors predispose them to more aggressive and therapy resistant tumors. In this proposal, we will address both the low efficacy and side effects of current breast cancer treatments by personalizing treatment through a novel nanoparticle based imaging/therapy approach. We will target inherited blood vessel development controlling genes, to avoid therapy resistance and aggressive behavior in patients with unfavorable inherited genes.

Qing Miao, PhD, Associate Professor, Surgery “Contributions of epithelial-mesenchymal transition (EMT) to promote the metastasis of estrogen receptor-positive breast cancer” This research will provide a new molecular mechanism and approach to overcome the metastasis of endocrine resistance breast cancer. The epithelial-mesenchymal transition (EMT) is a process which allows tumor cells to escape into the lung and liver. Our research has demonstrated that NgBR is a novel oncogene modulator. NgBR, highly expressed in breast cancer, plays the predominant role in modulating receptor tyrosine kinase signaling, which is required for promoting the EMT process. Research supported by this grant may help to validate NgBR as a new therapeutic target for preventing the metastasis of estrogen receptor positive breast cancer to improve the quality of life of breast cancer patients with new therapeutic options.

Second Year Independent Seed Grant Approvals Guan Chen, MD, PhD, Professor, Pharmacology and Toxicology Medical College of Wisconsin Research Title: “Disrupt a Signaling Circuit for the Treatment of Breast Cancer” Triple negative breast cancer has the worst prognosis among all types of breast cancers. There is thus an urgent need to identify novel triple negative therapeutic targets. Triple negative breast cancer is highly heterogeneous and treatments that target a functionally interdependent cluster of molecules may be a more effective treatment than current approaches. A molecule known as p38 is involved in promoting triple negative breast cancer development and malignant progression. Based on our preliminary results we will test whether p38 and two other important proteins known as HSP90 and Ras are working together to cause triple negative breast cancer. Upon completion, these studies will hopefully identify targets for therapeutic disruption that may be a new strategy for the treatment of triple negative breast cancer. 2018 SHOWHOUSE FOR A CURE

2018 SHOWHOUSE FOR A CURE

WBCS Impact Report 2018 Since 1998, WBCS, Inc. (Wisconsin Breast Cancer Showhouse) has donated $6.475 million to the Medical College of Wisconsin (MCW) for breast cancer and prostate cancer research. Much of this investment has been used to fund innovative seed grants. Seed grants help investigators pursue promising research by allowing a scientist to begin a new project based on a novel idea or discoveries made in the course of other research. By supporting innovative research at its earliest stages, this type of philanthropic “risk capital” has the potential for significant long-term return. The impact of this money cannot be overstated; in fact, a seed grant is typically the first step in developing new treatments and, ultimately, in identifying potential cures. An example of the leverage a seed grant can provide is included here. In dollar terms alone, WBCS has had an impressive impact and return on investment. To date, WBCS seed grants have brought $68.9 million in additional funding to the MCW Cancer Center. Example: Identifying Genes With Potential To Improve Response to Breast Cancer Treatment In 2016, Carmen Bergom, MD, PhD, Assistant Professor of Radiation Oncology, received a two-year, $100,000 WBCS award to pursue a research project

2018 SHOWHOUSE FOR A CURE

entitled “Mapping Tumor Evolution in the Radiation Response in Breast Cancer.” WBCS support provided a strong foundation for the growth of Dr. Bergom’s research program. She went on to receive a $450,000 Susan G. Komen grant for “Enhancing Breast Cancer Treatment Response by Targeting Genetic Host Factors,” and a $100,000 Mary Kay Foundation award for “Identifying Genetic Factors that Decrease Side Effects and Enhance the Efficacy of Breast Cancer Radiation.” The innovative studies funded by the WBCS award have helped Dr. Bergom identify potential genes that can be targeted to improve breast cancer treatment responses. The work also has led to the development of unique models where not only tumor sensitivity to radiation, but also side effects to organs such as the heart and lungs, can be tracked at the same time and altered based upon genetic factors. These studies may lead to much more personalized and effective radiation therapy for breast cancer patients. Dr. Bergom illustrates just one example of the many scientists where WBCS support has helped research that will someday end the devastation created by breast cancer and prostate cancer. The WBCS mission is one embraced by our donors, volunteers, scientists and community partners. Together, we are making a measurable impact on better treatments and, ultimately, cures. n

Research for a Cure 2018 2018 Progress Report from WBCS Professor Hallgeir Rui, MD, PhD With the arrival of the wonderful Wisconsin summer I am once again delighted to inform you of a year of excitement and scientific progress in breast cancer research at the Medical College of Wisconsin (MCW). MCW is an outstanding institution for advanced biomedical research. The dedicated institutional leadership is committed to help patients and populations near and far through its strong commitment to research. MCW is blessed with impressive research facilities and great people. During the past year my laboratory team has continued to be very active in our studies of hormone research relevant for breast cancer. Years of work culminated in a publication in the journal Clinical Cancer Research that resolved several controversies about a hormone implicated in breast cancer bone metastases, parathyroid hormone related protein (PTHrP). Kudos to my team members, Drs. Yunguang Sun, John Langenheim, Amy Peck, and Sameer Udhane and Ms. Linna Ge and Ms. Kristen Champion, for their dedicated efforts. Dr. Michael Flister in the Department of Physiology was also an instrumental collaborator on this project. Among the most stimulating aspects of working at MCW are the outstanding colleagues. Many faculty members work on breast cancer or prostate cancer, the focus of research generously supported by WBCS. In addition to the clinician scientists mentioned above, Drs. Carol Williams, Michael Flister, Robert Miao, Mark McNally, Amit Joshi, Guan Chen, Ling Wang, and Craig Mackinnon are core membersâ&#x20AC;Ś In parallel efforts, our team has worked diligently to perform molecular profiling of breast tumors to help us make predictions about tumor responsiveness to drugs and drug combinations. We use state-of-the-art quantitative software to analyze levels of proteins in breast tumors. We focus on proteins that are targets for drugs or otherwise directly relevant for therapy selection, such as tumorimmune markers. Exciting applications of these technologies to patient samples are ongoing, with the goal of matching patients with optimal treatments. Our MCW oncologist collaborators, including Drs. Lubna Chaudhary, Carmen Bergom, Sailaja Kamaraju, Christopher Chitambar, and Yee Chung Chen, lead novel clinical trials for breast cancer patients that will employ our new biomarker technologies. We are also delighted to collaborate with Dr. Julie Jorns, a breast cancer pathologist newly recruited from the University of Michigan. Another major effort in our laboratory centers on testing of drug responsiveness of human breast cancer grown in mice. Our drug efforts are particularly focused on controlling growth of metastases, which cause the vast majority of breast cancer deaths. Among the most stimulating aspects of working at MCW are the outstanding colleagues. Many faculty members work on breast cancer or prostate cancer, the focus of research generously supported by WBCS. In addition to the clinician scientists mentioned above, Drs. Carol Williams, Michael Flister, Robert Miao, Mark McNally, Amit Joshi, Guan Chen, Ling Wang, and Craig Mackinnon are core members of a multidisciplinary and highly collaborative team focused on translational breast cancer research at MCW. Dr. Flister won a prestigious grant from the Metavior Foundation to study breast cancer metastases. We are also thrilled to have Dr. Marcelo Bonini, recently recruited from the University of Chicago, as a new collaborator at MCW. He brings additional enthusiasm and highly complementary expertise in tumor energy metabolism. 18

MCW is fortunate, as well, to have a very strong and growing team of researchers focusing on breast cancer disparities, community outreach and population science, including Drs. Melinda Stolley, Joan Neuner, Ann Nattinger, Kirsten Beyer, and Sailaja Kamaraju. A symposium on breast cancer disparities with an impressive list of internationally recognized speakers will be held in early September, an important effort spearheaded by Dr. Kamaraju. During the past year my laboratory team has continued to be very active in our studies of hormone research relevant for breast cancer. Kudos to my team members, Drs. Yunguang Sun, John Langenheim, Amy Peck, and Sameer Udhane and Ms. Linna Ge and Ms. Kristen Champion, for their dedicated efforts. Dr. Michael Flister in the Department of Physiology was also an instrumental collaborator on this project. The generous funding raised by the extremely dedicated WBCS members provides immense support to the flourishing breast cancer and prostate cancer research programs at MCW. Investigators are spending the funds wisely and responsibly for maximum research impact. Hope, excitement and enthusiasm abound! n 2018 SHOWHOUSE FOR A CURE

2018 Research for a Cure Prostate Cancer Center of Excellence at MCW Cancer Center: A Brief Overview PC-COE Faculty

Marja Nevalainen MD, PhD

William See MD

Ken Jacobsohn MD

Deepak Kilari MD

Colleen Lawton MD

Ken Iczkowski MD

Pete LaViolette PhD

Subramaniam Malarkannan, PhD

Liang Wang MD, PhD

William Hall MD

Dev Karan PhD

Melinda Stolley PhD

Matthew Riese MD, PhD

Carmen Bergom MD, PhD

Kirsten Beyer PhD, MPH

Jennifer Doll PhD

John Park PhD

A. Craig MacKinnon MD, PhD

Adam Currey MD

John Burfeind MD

Kathryn Bylow MD

One in seven men will face a diagnosis of prostate cancer in their lifetime. According to the American Cancer Society, other than skin cancer, prostate cancer is the most common cancer in men and is the second leading cause of cancer death in men. WBCS supports prostate cancer research to address these alarming statistics. In 2017, its board of directors committed to fund a WBCS Prostate Cancer Research Professorship to further advance prostate cancer research. Prostate cancer is a key strategic area for the Medical College of Wisconsin Cancer Center (MCWCC) to address, as it is the second leading cause of cancer-related deaths for men in Wisconsin. The newly formed Prostate Cancer Center of Excellence (PCCOE) at MCWCC harbors a highly active hub of prostate cancer research led by Marja T. Nevalainen, MD, PhD (research) and William A. See, MD (clinical care). The mission of PC-COE is to provide superior clinical care and conduct multidisciplinary research on prostate cancer to improve outcomes in both quantity and quality of life for men affected by prostate cancer, for the benefit of both prostate cancer patients and their families. The goals of the PC-COE are to increase outstanding collaborative, multi-disciplinary prostate cancer research at PC-COE; promote excellence in providing superior clinical care for prostate cancer patients; increase the number of clinical trials offered to prostate cancer patients at MCWCC; create a distinct training program for the next generation of prostate cancer scientists; strengthen fundraising for prostate cancer research at PC-COE to provide seed funding for new ideas and projects and for fellowships for our trainees; promote community outreach and research to decrease racial disparity in prostate cancer incidence, morbidity and mortality; and achieve/ acquire higher name recognition for prostate cancer care and research at MCW within the institution, the state of Wisconsin, and nationally. n Marja Nevalainen, MD, PhD, Professor, Department of Pathology/Pharmacology-Toxicology - Using genetic and pharmacological approaches, Dr. Nevalainen provided and validated the proof-of-concept that Stat5 is a therapeutic target in prostate 2018 SHOWHOUSE FOR A CURE

cancer. Using medicinal chemistry, Dr. Nevalainenâ&#x20AC;&#x2122;s group identified a family of novel small molecule Stat5 inhibitors, which show great promise for further optimization and clinical development. In addition, work from her laboratory brought forth the novel concept that Stat5 is a marker to predict poor clinical outcome of patients treated with radical prostatectomy. This discovery holds potential for high translational impact since it may help identify patients who require aggressive treatment and may benefit from adjuvant therapies besides the standard treatment. Current work focuses on Jak2-Stat5 signaling mediating development of prostate cancer resistance to anti-androgens as well as to radiation therapy. n William A. See, MD, Professor and Chair, Department of Urology - Oversight of the clinical management of prostate cancer at MCWCC and facilitation of collaborative efforts for both basic and clinical research efforts, in addition to faculty mentoring. THERAPY DEVELOPMENT n Marja Nevalainen, MD, PhD, Professor, Department of Pathology/Pharmacology-Toxicology - Therapy development for advanced prostate cancer and development of strategies to sensitize prostate cancer to radiation therapy based on targeting Stat5 signaling with a newly developed pharmacological Stat5 inhibitor drug. n Matthew Riese, MD, PhD, Department of Medicine Development of prostate cancer immunotherapies through identification of novel targets on T cells. n Malarkannan Subramanian, PhD, Department of Microbiology â&#x20AC;&#x201C; NK-cell-mediated immunotherapy for prostate cancer. DEVELOPMENT OF DIAGNOSTICS n Liang Wang, MD, PhD, Department of Pathology/Microbiology Development of predictive biomarkers for advanced prostate cancer with focus on a non-invasive blood-based genetic test. n Peter LaViolette, PhD, Department of Medical Physics and Imaging Science - Development of prostate cancer diagnostics by improved detection and staging by combining MRI and diagnostic pathology. continued 19

Research for a Cure 2018 Prostate Cancer Center of Excellence n William Hall, MD, Department of Radiology – Research focuses on MR Guided radiation therapy along with the interaction of the immune inflammatory state and response to treatment with radiation therapy in patients with adenocarcinoma of the prostate. n Kenneth Iczkowski, MD, Department of Pathology Development of prostate cancer pathology diagnostics with a focus on prostate cancer grading and architectural patterns. CLINICAL RESEARCH/CLINICAL TRIAL ACTIVITY n Colleen Lawton, MD, Department of Radiation Oncology - CoChair of a clinical trial using radiation and hormone therapy for lymph node positive prostate cancer/ Development of MR Linac-directed radiation therapy for prostate cancer at MCWCC. n Carmen Bergom, MD/PhD, Department of Radiation Oncology – Research program focuses on both breast cancer and prostate cancer. Her laboratory focuses on identifying factors in tumor cells and the tumor microenvironment that can be targeted to improve the effectiveness of radiation therapy. n Kenneth Jacobsohn, MD, Department of Urology - Evaluation of clinical management of prostate cancer by robotic surgical techniques and patient outcomes. n Deepak Kilari, MD, Department of Medicine - Biomarker development based on exosomal micro-RNAs in advanced prostate cancer. Clinical trial evaluating enzalutamide and dutasteride as firstline treatment for advanced prostate cancer. n Kathryn Bylow, MD, Department of Medicine - Geriatric oncologist who is interested in functional outcomes of older patients with cancer. Current research focuses on minimizing toxicities related to androgen deprivation therapy in men being treated for prostate cancer. PROSTATE CANCER DISPARITIES n Melinda Stolley, PhD, Professor, Department of Medicine and

Christy Foote Fighter Award 2018 The words “survive and thrive” could be the mantra for WBCS’s 2018 Christy Foote Fighter awardees, Susie and Bob Fono. As young children in Budapest during the Holocaust, each witnessed family members being taken to work camps and death camps. While they lived near each other and frequented many of the same places in those dark days of World War II, they didn’t meet until they were traveling on the same refugee bus in Vienna in 1956, on their long journey to the United States. Bob went to the Bronx in New York, and Susie to Florida, but they continued to correspond. Bob proposed to Susie by letter and she accepted. Through a series of connections, they came to Milwaukee, found jobs, and were married at Congregation Emanuel when it was located on East Kenwood Avenue. The couple’s sixtieth wedding anniversary on June 1 fortuitously falls on the same date as the 2018 WBCS preview gala. Their son and daughter are now not only parents, but grandparents themselves, as Susie’s and Bob’s legacy of humanity and service continues down through the generations. Bob’s diagnosis of prostate cancer in 2001 at Columbia-St. Mary’s Hospital became his link to WBCS. Following successful treatment he asked his friend fellow Symphony volunteer and WBCS board member Judy Gehl why there were no men representing prostate cancer survivors on the WBCS board of directors. A few years later, Bob and Judy co-chaired a Showhouse preview party, and later, Bob was asked to serve on the board as the organization’s financial secretary. He recently retired from that position, but Bob and Susie continue their substantial support of research through WBCS with the community partnership they established a few years ago: Bob and Susie Fono/ Barnes & Noble at Bayshore fundraiser. 20

continued

Staci Young, PhD are currently collecting qualitative data from African American men to understand specific socio-economic barriers that prevent prostate cancer screening, early detection and treatment. This project partners with key community organizations such as Walnut Way, to generate a line of communication with prostate cancer patients and survivors, as well as men who have not had the disease. n Kirsten Beyer, PhD, Institute for Health & Equity - Dr. Beyer has worked with her team to create maps of prostate cancer incidence, late-stage diagnosis, and mortality in Wisconsin, revealing clear spatial patterns of disparity. In addition, she is currently a consultant on a large, soon-to-be funded NIH/NCI P01 project based in California called RESPOND (Research on Prostate Cancer in Men of African Ancestry: Defining the Roles of Genetics, Immunity and Stress). She will assist in an examination of the relationship between social stressors and prostate cancer aggressiveness. SUMMARY Improving outcomes for prostate cancer involves research in multiple areas: biology, etiology (causes of cancer), imaging, prevention, early detection, treatment, cancer control, survivorship and outcomes. MCWCC is fortunate to have an outstanding team of prostate cancer scientists. Our goal is to enhance this team by bringing researchers who focus on clinical trials, or basic research, as well as population health researchers, in order to increase prostate cancer research from multiple angles and to foster translational research. Translational research involves moving findings from the laboratory to our patients and general population, as well as findings from the population back to the laboratory. These findings will not only help patients in Wisconsin but will have an impact on prostate cancer nationally through funding from the National Cancer Institute. n

Susie learned to sew at age four at her grandmother Rose’s knee. That skill developed into a lifelong work career. Susie has a full-time alterations business using her seamstress talents, and she is a go-to person for people wanting to alter or repurpose their high-end clothes. Not to be outdone by Bob’s efforts for WBCS, Susie and her Hadassah friends once put on a high tea during a Showhouse run, to the delight of everyone who attended. The group also has provided desserts and helped with the Barnes & Noble event. Susie found her voice talking as a Holocaust survivor at a Hadassah gathering where she felt overcome with pride recounting her mother’s courage and heroism during that time. In 2006, she began speaking frequently about her Holocaust recollections as a member of the Speakers Bureau of Holocaust Survivors, a program sponsored by the Nathan and Esther Pelz Holocaust Education Resource Center (HERC). She and other Center speakers provide a moral compass for students learning about the history of this dark era that might otherwise be watered down or forgotten. Susie imparts a positive message of what can be learned from tragedy, with a plea for tolerance and respect for diversity. Her hope is the knowledge and the memories she and other speakers share will provide a framework of understanding and an appreciation of differences that will make this a better world. Bob has advice for men about the importance of prostate cancer screening: “I’d like everybody to get checked every year—like women do for breast cancer screening—not necessarily only after you are over 50 or 60. It’s not a big deal. Don’t wait. It’s there.” WBCS salutes Susie and Bob Fono, recipients of its fifth annual Christy Foote Fighter Award, two courageous survivors who continue to live life fully and to thrive. n

2018 SHOWHOUSE FOR A CURE

Hope Has A Home

The 2018 Wisconsin Breast Cancer Showhouse History

One of the few surviving buildings by Milwaukee’s important pioneer architect, James Douglas, has been chosen as the 2018 Wisconsin Breast Cancer Showhouse. Designed in 1876 as a flamboyant Victorian fairy-tale home with turrets, spires, finials and filigree, the Cream City brick home was once the towering beacon of Prospect Avenue.

Although the façade’s original ornate and dominating towers and porches have been removed, and the building narrowly escaped lightning strikes and a freeway demolition order, it stands proudly today as one of Milwaukee’s true architectural treasures. The 9,400 square foot, three-story home with five fireplaces and eight bedrooms is located at 1363 North Prospect Avenue in Milwaukee. For over 142 years and with most of the original structure retained, the building has been used as living quarters, offices, and a medical clinic. Less familiar than architects Alexander Eschweiler or Edward Townsend Mix, James Douglas was a master of early 20th century architecture in the Milwaukee area. He began his career as a part-time carpenter working on the old City Hall, Holy Trinity Church and the original steeple of St. John’s Cathedral. While also employed by the Mutual Life Insurance Company of the State of Wisconsin, now Northwestern Mutual Life, he began designing residences for its executives. With resounding success as an architect, Mr. Douglas left his insurance company work and eventually designed over 100 buildings, gaining a national reputation for his uniquely styled residences. Described by an early historian as “Termes Mordax” or “ant hill” style, the houses resembled the cone-shaped structures of African termites. Kay Brogelman

Showhouse Historian

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Continued on page 49 21

Outdoor Terrace Laacke & Joys Elyn Feinauer

19233 W. Bluemound Road 262.782.2960 efeinauer@laackeandjoys.com www.ljoutdoors.com

CREDITS n SECTIONAL, OTTOMAN, COFFEE TABLE Lloyd Flanders www.lloydflanders.com n STACKING CAFÃ&#x2030; CHAIRS, END TABLE, STORAGE BOX Telescope Casual www.telescopecasual.com n AREA RUG SURYA www.surya.com n THROW PILLOWS Elaine Smith www.elainesmith.com n FIRE LANTERN North Cape Fire www.northcapeinternational.com n ACCESSORIES Laacke & Joys 19233 W Bluemound Road Brookfield, WI 53045 262.782.2960

2018 SHOWHOUSE FOR A CURE

Vestibule Elements East Meg Hopkins

191 N. Broadway Milwaukee, WI 53202 414.488.9767 mhopkins@elementseast.com www.Elementseast.com

PAINT n CUSTOM WALL FINISH Black Metallic Plaster n CUSTOM CEILING FINISH Pewter Metallic Plaster n TRIM COLOR NAME By Owners

CREDITS n WALL FINISHES/PAINT Chimenti Studios Carrie Chimenti 262.573.1061 Chimentistudios@gmail.com www.chimentiStudios.com n AREA RUG Shabahang & Sons Persian Carpets Behzad Shabahang 414.357.1300 Shabahang@ameritech.net usarugmart.com

The vestibule and entrance to the home was designed to respect the deep history of the residence while giving a nod to the modern. East meets west, old meets new. A rare, black lacquer family cabinet with village scenes in gold leaf is offset with a modern black lacquer altar table. A brass Buddha welcomes visitors to the home. The dramatic walls and ceiling are hand plastered by Chimenti Studios.

2018 SHOWHOUSE FOR A CURE

Foyer Nicholas Carl Design Nick Konzal

414.510.3449 nkonzal@gmail.com www.nicholascarldesign.com

CREDITS n PAINT By Owners n ARTWORK galerieKenilworth 2201 N. Farwell Avenue Milwaukee, WI 53202 galeriekenilworth.com info@galeriekenilworth 414.828.2585 n WALLCOVERING Cole and Sons Nuvolette Black and White www.cole-and-son.com To the Trade Only n WALLCOVERING INSTALLATION Finishes of Design 414.840.4888

2018 SHOWHOUSE FOR A CURE

Library Mille Tesori Design Studio Marcia Klode

10224 N. Port Washington Road Mequon, WI 53092 262.512.1771 milletesori@yahoo.com

CREDITS n FABRIC Manuel Canovas To The Trade Only n AREA RUG Stark Carpet To The Trade Only n FABRICS, LAMPS, ACCESSORIES,Â AREA RUG, FURNITURE and ARTWORK From Mille Tesori Design Studio n Paint By Owners

2018 SHOWHOUSE FOR A CURE

Music Room Residence Interiors

Kerry Dean Shannon Michael Patrick McKinley 123 East Wells Street Milwaukee, Wisconsin 53202 414.444.5010 Kerry@Residencemilwaukee.com www.residencemilwaukee.com

CREDITS n WALLS Grasscloth “Han Me” Silver Foil Kenneth James Collection from Brewster Wallcoverings Area International @ Chicago Merchandise Mart. To The Trade Only n PIANO Steinway “Spirio” Model M: Steinway Piano Gallery of Milwaukee Barb and Dennis Wanless 414.727.5995 Barbara@steinwayofmilwaukee.com www.steinwayofmilwaukee.com n CUSTOM MUSIC CABINET Pueblano Design Christian Franczyk, designer/fabricator www.Pueblanodesignco.com pueblanodesignco.com n PHOTOGRAPHY Cherrie Hanson www.bubblesink.photoshelter.com

CUSTOM FLORALS Jaimers Floral 414.243.0197 jamie@jaimersfloral.com www.jaimersfloral.com n

n WINDOW TREATMENTS Haberdashery House by Stacey Abillie Couture To the Trade Only n WALLCOVERING INSTALLATION Dawn Sevits Dawn Sevits Painting and Decorating 217.358.0308 n CUSTOM AREA RUG Kashou Carpets Jerry Ratway 414.271.9020 www.milwaukeerugs.com n LAMP Barbara Cosgrove lamps A.J. Cosgrove www.barbaracosgrovelamps.com n THANKS TO: Pamela M. Anderson Studio Mary Markert Betsy Peckenpaugh Robert Hamilton

2018 SHOWHOUSE FOR A CURE

Champagne Room~ Dining Room Haven Interiors Anna-Marie Miles

1457 N. Farewell Ave., Milwaukee 414.765.2350 www.haveninteriorsltd.com

Haven Interiors Karen Sullivan

1457 N. Farewell Ave., Milwaukee 414.765.2350 www.haveninteriorsltd.com

PAINT n WALL COLOR Wrought Iron #2124-10 Matte n CEILING Schumacher Wallpaper To the Trade n TRIM COLOR Existing, done by homeowner

CREDITS n PAINT Benjamin Moore www.BenjaminMoore.com n CUSTOM WINDOW TREATMENTS New Threads, LLC Jane Braband and Janet Sladky 262.375.4506 n FABRIC FOR DRAPERY PANELS Stark Fabrics www.starkcarpet.com To The Trade Only n DRAPERY PANEL HARDWARE The Finial Company Via Midwest Designer Supply To The Trade Only n AREA RUG The Persian Rug Gallery Hamid Dehbod 414.964.7847 www.PersianRug-Gallery.com n DINING CHAIRS Taylor King www.taylorking.com To The Trade Only n CEILING WALLPAPER Schmuacher Wallcoverings www.FSchumacher.com To The Trade Only

2018 SHOWHOUSE FOR A CURE

Lounge Fringe Home Furnishings Jessica Forston & John Edbauer, ASID

133 E. Silver Spring Drive, Whitefish Bay, WI 53217 414.332.0400 Info@fringeinteriordesign.com www.fringeinteriordesign.com

PAINT n WALLS Thibaut Grasscloth n CEILING By Owners n TRIM By Owners

CREDITS n MOVING AND SET UP ABC Kortsch Moving And Storage Co. Inc. Eric Hegwood 414.276.9990 n CHANDELIER INSTALLATION Precision Electric Joe Gehling 414.255.5598 n WALLCOVERING INSTALLATION Mary Grundle 414.467.8067

2018 SHOWHOUSE FOR A CURE

Powder Room the workroom

Amy & Mike Mueller 4508 N. Oakland Avenue Shorewood, WI 53211 414.312.7819 orders@theworkroom-milwaukee.com www.theworkroom-milwaukee.com

PAINT n WALLCOVERING Farrow & Ball Lotus BP 2062 n CEILING Farrow & Ball Brassica No 271 High Gloss n TRIM Benjamin Moore White

CREDITS n WALLCOVERING INSTALLATION Mary Grundle n WINDOW TREATMENT Custom Roman shade by the workroom Fabric: Maxwell Trim: Leather n ACCESSORIES All available at the workroom including: Vintage Bar Cart & Mirror John Derian Decoupage trays

The Workroom is excited to participate in the 2018 Wisconsin Breast Cancer Showhouse. We prepared a happy fresh powder room. Playing off the pantone color of the year 2018, ultra violet, we selected this lavender toned wallpaper by Farrow & Ball. At the Workroom, you can find any one of the 134 colors that Farrow & Ball offers and see their entire wallpaper collection. We are a locally owned retail shop and workroom offering a well edited range of casual home furnishings. Our specialty is custom crafted window treatments from roman shades to draperies all made in house. Visit our shop in Shorewood.

2018 SHOWHOUSE FOR A CURE

Second Floor Hallway calico

Margaret Weis 18525 West Bluemound Road Brookfield, WI 53045 262.786.4646 calicobrookfield@gmail.com

uncommon walls Betsy Peckenpaugh

411 South Hawley Road Milwaukee, WI 53214 414.315.2587 bbenpack@icloud.com

CREDITS n SLIPCOVER TABLES Fabric from calico Jenny Corona Sew Sensational, LLC 262.677.8153 n FABRIC AND SETTEE calico n WALL UPHOLSTERY uncommon walls n RUG Suri Oriental Carpets 14430 West Capitol Drive Brookfield, WI 53005 262.790.0006 n ARTWORK Madeline Peckenpaugh 1232 South 10th Street Philadelphia, PA 19147 262.253.4509 madelinepeckenpaugh@gmail.com madelinepeckenpaugh.com n C. W. Peckenpaugh 411 South Hawley Road 414.315.6902 peckenpaugh@sbcglobal.net cwpeckenpaugh.com n Betsy Bennes Peckenpaugh 411 South Hawley Road Milwaukee, WI 53214 414.315.2587 bbenpeck@icloud.com betsypeckenpaugh.com

2018 SHOWHOUSE FOR A CURE

Master Bedroom Lounge Collaborative Design Glenn M. Mielke Master Designer

1601 Highway 164 South Waukesha, WI 53186 262.547.1878 Glenn@Collaborative-Design.com

PAINT n WALL & CEILING White Sand #OC-10 Flat n TRIM By Owners

CREDITS n PAINT Benjamin Moore BenjaminMoore.com n PAINTER Patrick McName 414.510.2709 McNamee.P@gmail.com

2018 SHOWHOUSE FOR A CURE

Nursery Marcia Sweigert Interiors Marcia Sweigert, Allied ASID

312.498.7647 M@MarciaSweigertInteriors.com www.marciasweigertinteriors.com

PAINT n WALL BEACH PLUM #2072-60 Pearl n CEILING RASPBERRY ICE #2072-70 Flat

CREDITS n PAINT Benjamin Moore BenjaminMoore.com n PAINTING CONTRACTOR Marty Johnson Painting Marty Johnson 414.870.5758 martywabi5@aol.com n DRAPERY FABRIC Wisteria Fabric Cowtan & Tout To the Trade Only www.cowtan.com n SATIN FABRIC ON PANELS AND VALANCE BEHIND CRIB Kravet/Lee Jofa To the Trade Only www.kravet.com n FABRICATION OF WINDOW DRAPERIES, CRIB PANELS AND VALANCE CM Interiors Drapery Workroom To the Trade Only www.cmidrapery.com n FRENCH ANTIQUE CHAIR Ashley & Sloane info@ashleyandsloane.com www.ashleyandsloane.com To the Trade Only n CEILING MEDALLION Plaster Gallery Ronna Bromberg Pachefsky 414.672.2500 info@plastergallery.com www.plastergallery.com

CHARCOAL DRAWINGS “UNDER MY WING” & “UNDER MY WATCHFUL EYE” Madelyn S. Danley, Artist Contact Marcia Sweigert Interiors Marcia Sweigert, Allied ASID 312.498.7647 M@MarciaSweigertInteriors.com n

2018 SHOWHOUSE FOR A CURE

Champagne & Caviar Dreams ~ Master Bedroom

Ken Michaels Furniture Cathy Williams

18525 W. Capitol Drive Brookfield, WI 53045 262.781.3850 brookfield@kenmichaelsfurniture.com kenmichaelsfurniture.com

Ken Michaels Furniture Michael Carter

18525 W. Capitol Drive Brookfield, WI 53045 262.781.3850 brookfield@kenmichaelsfurniture.com kenmichaelsfurniture.com

PAINT n WALL COLOR Smokey Taupe #983 Eggshell n CEILING COLOR Bear Creek #1470 Flat n FIREPLACE WALL COLOR Bear Creek #1470 Flat

CREDITS n PAINT Benjamin Moore www.BenjaminMoore.com

2018 SHOWHOUSE FOR A CURE

Guest Bedroom Bachman Furniture Joe Bachman

6800 W. Capitol Drive, Milwaukee, WI 53216 414.461.9000 joe@bachmanfurniture.com bachmanfurniture.com

PAINT By Owners CREDITS n PAINT Benjamin Moore www.BenjaminMoore.com n ARTWORK galerieKenilworth 2201 N. Farwell Avenue Milwaukee, WI 53202 galeriekenilworth.com info@galeriekenilworth 414.828.2585 n Furniture and Accessories Bachman Furniture Joe Bachman 414.461.9000 joe@bachmanfurniture.com bachmanfurniture.com n Window Treatments Wallpaper Wallpaper Mary Peschel 414.258.8640 marilu58730@att.net wlpwlp.com

2018 SHOWHOUSE FOR A CURE

Hall Bath hew.design

Matthew Tollefsen 414.491.0835 Whitefish Bay, WI Matthew@hew.design

PAINT n WALL & CEILING Sugar Plum - Matte finish n TRIM Dove White - Satin finish CREDITS n PAINT Benjamin Moore www.BenjaminMoore.com n VANITY & MIRROR FRAME A. Fillinger, Inc. 414.353.8433 Milwaukee, WI www.AFillinger.com n VANITY FINISH Spectrum Interiors Milwaukee, WI Custom MegaVar Conversion Varnish n SINK & SHOWER FAUCETS The Finial 262.242.9335 Mequon, WI www.TheFinial.net n SINKS Kohler www.US.Kohler.com n SINK INSTALL Pro-Serv Plumbing 262.650.1922 Wauwatosa, WI www.Proservwi.com n LIGHTING INSTALLATION MTE Electrical Contractors 262.544.5008 Waukesha, WI n SHOWER GLASS & MIRROR National Glass 414.354.1201 Milwaukee, WI www.Nationalglass.com n WINDOW TREATMENT the WORKROOM 414.312.7819 Shorewood, WI www.theworkroom-milwaukee.com n VANITY COUNTERTOP Stone Dimensions 262.513.3912 Pewaukee, WI www.Stonedemensions.com n PAINT CONTRACTOR Spectrum Interiors 414.228.9090 Milwaukee, WI www.spectrummke.com n FINISHED CARPENTRY C.A. Daniels Construction 414.228.0726 Cedarburg, WI www.cadanielscontruction.com n ARTWORK Galerie Kenilworth 414.220.1172 Milwaukee, WI www.GalerieKenilworth.com Artist: Walker Bringel 2018 SHOWHOUSE FOR A CURE

A Milwaukee Love Story ~

Third Floor Landing Sarris Designs & Interiors Stephanie Sarris, Allied ASID, NARI, ICAA

312.659.6766 stephanie@sarrisdesigns.com www.sarrisdesigns.com

PAINT n WALL COLOR Heritage Red HC-181 Satin

CREDITS n PAINT Benjamin Moore BenjaminMoore.com n PAINTER Marty Johnson Interior Painting Marty Johnson 414.870.5758 martywabi5@aol.com n FLOWERS Milwaukee Flower Co. Sally Vander Wyst, Owner 414.899.1395 www.milwaukeeflowerco.com n WEDDING PORTRAIT Uttke Photography & Design hello@tjuttke.com www.tjuttke.com n AREA RUG Oscar Isberian Rugs Chicago-Evanston-Highland Park Sarkis Tatosian 847.475.0000 sarkis@isberian.com www.isberian.com n UPHOLSTERY FABRIC Robert Allen Design www.robertallendesign.com To The Trade Only

2018 SHOWHOUSE FOR A CURE

Remembrance of Things Past Virum Collection Gene W. Berube Karalyn Ochalek

Riverview Antique Market 2045 W St Paul Ave Milwaukee, WI 53233 Gene W. Berube 414.322.6549 Karalyn Ochalek 414.640.2361 genewberube@gmail.com kjochalek@gmail.com www.chairish.com/shop/ virumcollection

PAINT n WALL COLOR AND CEILING BASE Bleeker Beige #HC-80 Eggshell n CUSTOM GLAZE ON WALLS AND CEILING By Gene Berube, Virum Collection

CREDITS n RUG Shabahang & Sons Gallery of Fine Rugs Behzad 414.347.1300 601 E Ogden Ave, Milw, WI 53202 shabahang@ameritech.net www.usrugmart.com n WINDOW TREATMENT New Threads Janet 262.375.4506 1505 7th Ave. #2, Grafton, WI 53024 By Appointment Only newthreads@sbcglobal.net www.newthreadsllc.com

2018 SHOWHOUSE FOR A CURE

Meditation Retreat Fritz Accents

Emmanuel Fritz 414.614.4958 FritzAccents@gmail.com www.FritzAccents.com

Fritz Accents

Charity Ann Fritz 414.614.4775 CharityAnn.Fritz@gmail.com www.FritzAccents.com

n WALL FINISH Custom Venetian Plaster - Strata Using Chantilly Lace #2121-70 & Stone # 2112-40

PAINT n CEILING COLOR Chantilly Lace # 2121-70 SHEEN Flat n TRIM COLOR Stone # 2112-40 Satin

CREDITS n PAINT Benjamin Moore BenjaminMoore.com n VENETIAN PLASTER Fritz Accents 414.614.4958 FritzAccents@gmail.com www.FritzAccents.com n VICTORIAN SWIRL AND OCTAGON MEDALLIONS Plaster Gallery, LLC Ronna Bromberg Pachefsky 414.305.1880 info@plastergallery.com www.PlasterGallery.com n RARE ANTIQUE SMALL MEDITATION TABLE AND MODERN BLUE ALTAR Elements East Meg Hopkins 414.488.9767 info@elementseast.com ElementsEast.com n VENETIAN PLASTER PRODUCT Village Paint and Design 2170 N. Prospect Ave. Milwaukee, WI 53092 414.509.6486 prospect.paint@villageace.com villagepaintanddesign.com

2018 SHOWHOUSE FOR A CURE

Only at Grandmaâ&#x20AC;&#x2122;s House Ethan Allen

Jessica N Bertoni 425 N Moorland Road Brookfield, WI 53005 262.797.6872 Jessica.Bertoni@ethanallen.com www.ethanallen.com

PAINT n WALL COLOR Pelican Gray #1612 SHEEN: Satin n CEILING COLOR Pelican Gray #1612 SHEEN: Satin n TRIM COLOR: (Nook in my space) Anchor Gray #2126-30 SHEEN: Satin

CREDITS n PAINT Benjamin Moore www.benjaminmoore.com n PAINTING Star Painting Peter Demolas 414.791.5435 n WINDOW TREATMENTS, FABRIC, & HARDWARE Contact Ethan Allen Jessica Bertoni 262.797.6872

2018 SHOWHOUSE FOR A CURE

Grandma’s Playhouse Ethan Allen Interiors Liz Falls

425 N. Moorland Rd. Brookfield, WI 53005 262.797.6872 elizabeth.falls@brookfield. ethanallen.com www.ethanallen.com

PAINT n WALLS Silvery Blue #1647 Pearl finish n CEILING By Owners

CREDITS n PAINT Benjamin Moore BenjaminMoore.com n PAINTING Marty Johnson 414.870.5758 n WINDOW TREATMENT Carole Fabrics 414.870.5758 www.carolenet.com n WINDOW TREATMENT INSTALLATION Customfit Installs, LLC Mike Aigner 414.699.å3413 customfitinstalls@wi.rr.com

2018 SHOWHOUSE FOR A CURE

Linen Room Alexandra Wood Design Alexandra Wood

847.732.4384 awood1226@gmail.com www.alexandrawooddesign.com

n PAINT Paint by Owners

CREDITS n FABRIC FOR SKIRTED TABLE Schumacher To the Trade Only www.fschumacher.com n TRIM FOR SKIRTED TABLE Samuel & Sons To the Trade Only www.samuelandsons.com n FABRIC FOR WINDOW TREATMENTS AND CHAIR Schumacher To the Trade Only www.fschumacher.com n ARTWORK Kayce Hughes 615.400.2715 kayce@kaycehughes.com www.kaycehughes.com n TIKI WALL SCONCE Dunes & Duchess 205.422.0084 info@dunesandduchess.com www.dunesandduchess.com n VINTAGE RATTAN CHAIR Chairish 855.549.9990 www.chairish.com n BRUSH STROKE LAMP Bunny Williams Home www.bunnywilliamshome.com

2018 SHOWHOUSE FOR A CURE

Hall & Stairway Niche Design Review Committee

Patty Virnig, Design Review Committee Chair. Members: Carol Bergman; John Edbauer; Claudia Gavery; Judy Gehl; Ellen Irion; Nick Konzal; Kerry Shannon; Colleen Thompson.

PAINT n WALL, CEILING AND TRIM By Owners

CREDITS n ARTWORK galerieKenilworth 2201 N. Farwell Avenue Milwaukee, WI 53202 galeriekenilworth.com info@galeriekenilworth 414.828.2585 n FABRIC Mille Tesori Design Studio Marcia Klode 262.512.1771 n TABLE Elements East elementseast.com 191 North Broadway Milwaukee, WI 53202 414.488.9767

2018 SHOWHOUSE FOR A CURE

The Studio Modern Health and Living Magazine Amanda Lewis

414.659.6705 mhl@wi.rr.com modernhealthandliving.com

Paint n Wall-Decorators White, Flat n Ceiling-Decorators White, Flat n Trim/Panel-Decorators White, Satin CREDITS n PAINT Benjamin Moore www.BenjaminMoore.com n SOFA Zuo Modern www. zuomod.com n WOOD ART Mak Goods www. makgoods.com n LIGHT BY SOFA France and Son www. franceandson.com n PLANTS Shady Lane www. shadylanegreenhouse.com n CURTAINS West Elm www. westelm.com n COFFEE TABLE Safavieh www. safavieh.com n STORAGE ON SHELF Container Store www. containerstore.com n ART Minted , Society 6, art.com www. society6.com, minted.com, art.com n LIGHT OVER ART Modway www. modway.com n CHAIR Wayfair www. wayfair.com n FUR RUG ON CHAIR World Market www. worldmarket.com n PILLOW/ACCESSORIES CB2 www. cb2.com n GUITAR Cream City Music www.creamcitymusic.com n DRUM Brass Bell www. Brassbell.com

2018 SHOWHOUSE FOR A CURE

Slumber Time Blues Sturgeon Interiors, Ltd.

Betsy Hoke, ASID, WRID, CR Claudia Francis 5974 N. Santa Monica Blvd. Milwaukee, WI 53217 414.964.8288 www.sturgeoninteriors sturgeonints@aol.com

PAINT Soft Jazz #809 CREDITS n PAINT Benjamin Moore BenjaminMoore.com n PAINTER & MURAL INSTALLATION Picture Perfect Interiors Gregg Goetz ppi01@earthlink.net n MURAL Murals Your Way 888.572.0061 www.muralsyourway.com n PAINTED TABLE & CHAIRS Bloomers and Hearts Debra Riegling 414.581.6730 n MOSAIC FRAME Jeri Stout Mosaics Jeri Stout 414.732.0511 n PILLOWS Schumacher www.fschumacher.com To the Trade Only Duralee www.duralee.com To the Trade Only n BED COVER Carole Fabrics www.carolefabrics.com To the Trade Only n AREA RUG Dash & Albert, an annie selke company www.annieselke.com/c/dashandalbert n WINDOW SHADE Horizons Window Fashions www.horizonshades.com To the Trade Only

2018 SHOWHOUSE FOR A CURE

Powder Room Design Review Committee

Patty Virnig, Design Review Committee Chair. Members: Carol Bergman; John Edbauer; Claudia Gavery; Judy Gehl; Ellen Irion; Nick Konzal; Kerry Shannon; Colleen Thompson.

PAINT n WALL COLOR Covington Blue #HC 138 Satin n CEILING COLOR By Owners n TRIM COLOR By Owners

CREDITS n PAINT Benjamin Moore BenjaminMoore.com n ARTWORK galerieKenilworth 2201 N. Farwell Avenue Milwaukee, WI 53202 galeriekenilworth.com info@galeriekenilworth 414.828.2585 n PAINTING Marty Johnson 414.870.5758

2018 SHOWHOUSE FOR A CURE

The Garden Room Landscape by Design, llc Therese Armbruster & Ellen Irion

312.543.7967 3005Kenwood@live.com

n WALL COLOR #2144-30, Rosemary Sprig Flat n CEILING Custom Ceiling Finish n TRIM COLOR By Owner

CREDITS n PAINT Benjamin Moore BenjaminMoore.com n CUSTOM CEILING FINISH Chimenti Studios Carrie Chimenti ChimentiStudios@gmail.com www.CarrieChimenti.com 262.573.1061 n PLUMBER VIP Plumbing Vince Ingrilli VIPlumbing.net 414.258.1100 VIPlumbing@gmail.com n TABLE Elements East Meg Hopkins 191 N. Broadway Milwaukee, WI 53202 414.488.9767 mhopkins@elementseast.com www.ElementsEast.com n CABINET COVER La Lune Collection Cathy & Mario Costantini info@lalunecollection.com www.lalunecollection.com n WINDOW TREATMENT Beckyâ&#x20AC;&#x2122;s Custom Sewing and Design Shoppe Becky Peelen 2908 S. Delaware Avenue Bay View WI 53207 414.483.7870

2018 SHOWHOUSE FOR A CURE

Patio Garden La Lune Collection

Cathy & Mario Costantini 930 E. Burleigh Street Milwaukee, WI 53212 414.263.5300 www.lalunecollection.com info@lalunecollection.com

CREDITS n FURNITURE & ACCESSORIES La Lune Collection

La Lune Collection has created furniture specifically to enhance the charm of this home’s outdoor space. Club chairs, coffee table, and benches are all handcrafted of locally sourced, hand peeled poplar branches at La Lune’s beautifully restored 100 year old facility located in Milwaukee’s Riverwest neighborhood. All pieces are upholstered with indoor/outdoor fabric that carry through the color scheme of the adjoining Garden Room.

2018 SHOWHOUSE FOR A CURE

Kitchen hew.design

Matthew Tollefsen 414.491.0835 Whitefish Bay, WI Matthew@hew.design

PAINT n WALL & CEILING Coventry Grey - Matte finish n TRIM Dove White - Satin finish CREDITS n PAINT Benjamin Moore www.BenjaminMoore.com n CABINETRY A. Fillinger, Inc., 414.353.8433 Milwaukee, WI www.AFillinger.com n CABINETRY HARDWARE Neu’s Building Center, Inc. 262.251.6550 Menomonee Falls, WI www.neushardware.com n CABINETRY FINISH Spectrum Interiors Milwaukee, WI Custom MegaVar Conversion Varnish n SINK & FAUCETS Kohler www.US.Kohler.com n SINK & PLUMBING INSTALL Pro-Serv Plumbing 262.650.1922 Pewaukee, WI www.Proservwi.com n LIGHTING INSTALLATION MTE Electrical Contractors 262.544.5008 Waukesha, WI n APPLIANCES Appliance Gallery 414.727.7500 Milwaukee, WI www.ApplianceGallerywi.com n COUNTERTOP & BACKSPLASH Stone Dimensions 262.513.3912 Pewaukee, WI www.Stonedemensions.com n WINDOW TREATMENT Calico Corners 262.786.4646 Brookfield, WI www.Calicocornersbrookfield.com n WINDOW TREATMENT Blinds Village Ace Hardware 414.961.1143 Glendale, WI www.villageace.com n FINISH FOR TABLE & CHAIRS Custom finish Spectrum Interiors 414.228.9090 Milwaukee, WI www.spectrummke.com n FINISHED CARPENTRY C.A. Daniels Construction 414.228.0726 Cedarburg, WI www.cadanielscontruction.com n ARTWORK Galerie Kenilworth414.220.1172, Milwaukee, WI GalerieKenilworth.com Artists: Walker Bringel; Christian Hoosen; Felix Rank; Yanick Popering; Colin Mathes

2018 SHOWHOUSE FOR A CURE

2 0 1 8 S H OW H O U S E H I S TO RY Continued from page 21

The roofline of this year’s Showhouse is representative of that style with its chiseled hip and pitched octagonal and half-octagonal roof segments, spires and dormers. During the early 1900s, the lower East Side of Milwaukee became popularly known as “Douglasville”. In 1876, wealthy grain broker and real estate investor Gilbert E. Collins of Chicago commissioned Douglas to design and build this year’s Showhouse as a belated wedding present for his daughter Ella. After the completion of the mansion, Mr. Collins moved back to Chicago, never having lived in the house. In 1874 Gilbert Collins’ daughter, Ella J. Collins, had married Edward F. Elwell of Beaver Dam. From the time the house was completed until 1879, the Elwells resided in Beaver Dam where Mr. Elwell was pursuing the study of law. When Mr. Elwell was admitted to the Wisconsin Bar, the Elwells moved back to Milwaukee and became the first residents of the house. The chief characteristics that give the home its Victorian identity include its asymmetrical shape, the steep, complex roof lines with dormers, tall chimneys, a turret, and the façade’s matching twostory bay windows. The use of Cream City brick gives the home its Milwaukee identity. When initially constructed, the house had a five-story tower and was the tallest structure on Milwaukee’s East Side. The tower was considered to be an architectural masterpiece with its intricate

brass ornamentation, iron finials and decorative roof cresting. In 1938, following a third lightning strike, the storybook tower was removed as well as the large ornamented front porch which featured five Corinthian columns. In spite of this extensive remodeling, the essential Victorian outline and features of the house remain visible today. Although streamlined, the complex roofline might still rival that of any residence in Milwaukee. Of special note are the chimney stacks on either side of the building, each of which has a window, and serve as the exterior for the third floor dormers. The flues on the windows split into two and pass around the sides of

each double-hung Gothic lancet window. Also noteworthy is the façade of the home with its matching two-story projecting bay windows, one topped by a turret and the other by a gable and the differently shaped, designed, and proportioned windows on the north. The decorative corbels, keystones and window sills serve to unify and provide horizontality to the house. The elegant and inviting entrance consists of a wide doorway topped with a transom window and an elaborately decorated horizontal lintel. With the original floor plan intact, the interior reflects a sophisticated Old World look. The floor of the vestibule features decorative terra cotta floor tiles. The foyer walls are lined with rich, oak wainscoting and the ceilings are open-beamed with decorative plaster moldings. Intricate rosettes can be found on several ceilings. Leaded-paned glass pocket doors, with transom windows, separate the main rooms on the first level. Leaded-glass with many diverse patterns is visible on windows and built-in cabinets. Doors feature vintage brass hinges, Victorian lion head knobs and keyhole escutcheon plates. Mantels of marble, brick and colorful tiles represent the unique fireplaces throughout the house with decorative cast iron fire backs. Vented oak-paneled doors, wainscoting, paneled walls and window seats with capacity for storage can be found on the second level. The oak staircase reaching from the first to the third floor has carved spindles and a banister Continued on page 51

Pinktacular Fashion Show & Luncheon Salute to Survivors Thursday, October 4, 2018 at The Italian Community Center Boutique featuring Artists, Artisans and Vendors. Boutique opens at 10:30, Lunch and Fashion Show start at 12. Fabulous Raffle! Free parking. The Pinktacular event is a salute to all Survivors. For information, visit www.breastcancershowhouse.org

2018 SHOWHOUSE FOR A CURE

Past Wisconsin Breast Cancer Showhouses

2018 SHOWHOUSE FOR A CURE

2 0 1 8 S H OW H O U S E H I S TO RY Continued from page 49

following its curves. Because of all the different angles of the roofline, the third floor has over 60 different angles of wall and ceiling surfaces. A state-of-the-art custom designed kitchen now occupies the rear of the first level. The lowerlevel’s Cream City brick walls and arched doorways have been transformed into a chic, elegant Airbnb. After the Elwells returned to Milwaukee, Mr. Elwell was employed by the Chicago Milwaukee & St. Paul Railroad. Six years after moving into the mansion, the Elwell family moved to Waukesha and subsequently to Rockford, Illinois. They spent their golden years in Santa Clara, California with their daughter. The hardly broken-in mansion was purchased by Alfred Levi Cary in 1884. Mr. Cary, from Sterling, New York, came to Wisconsin to study law in the office of his uncle, a lawyer and Mayor of Racine. After relocating to Milwaukee, Cary was appointed special master in charge of litigation for the Northern Pacific Railroad. He was a member of the Milwaukee Common Council and Legislature, and a member of many civic organizations. He married Harriet Van Slyck and they had four children, Robert, Walter, Harriet and Irving. To accommodate his growing family, he added an addition to the rear of the house. The four children could often be found climbing the 15-foot ladder up to the tower. Currently, on the third floor, is a door that leads to a closet-sized attic space where kids accessed the

ladder to the original tower. It now is a dead-end storage space. The house was associated with the Cary family for the next sixty-eight years. The Cary’s daughter, Harriet, and Charles L. Jones married and became the next owners of the house. Two children, Cary and Cornelia, were born of the marriage. Mr. Jones was Vice President of the Falk Company and the Joneses enjoyed a place in Milwaukee’s socially prominent community. In 1916, tragedy struck the Jones family when the automobile driven by Mr. Jones, and carrying his eight-year old son to school, plunged through the guard rail of Lafayette bridge 40 feet to the railroad tracks below. Both Charles L. Jones and his son were fatally injured. Mrs. Jones and her daughter continued to live at the residence until Mrs. Jones’ death in 1952. Sydney and Rachael Charney purchased the house from the heirs of Harriet Cary Jones in 1952. After purchasing the house and after an extensive remodel to accommodate offices, Sydney Charney moved his law practice to the building. The Jewish Chronicle also was housed there. During the Charney ownership, the Milwaukee Expressway Commission drew the boundary for demolition of structures for the proposed North Avenue Expressway. The order demolished several buildings to the west and south and came within one structure of 1363 N. Prospect Avenue. The freeway was never built. In 1970, the house changed ownership to Dr. Louis and Harneitha E. Maxey. Dr. Maxey, a pharmacist, dentist, and medical doctor,

continued to use the property for offices. Mrs. Maxey was the financial manager of the business, known as Prospect Medical Center. The Maxeys retired to Gulfport, Mississippi, where in 2005 they both became fatal victims of Hurricane Katrina’s floodwaters. Title to the house was then transferred to Dr. Thomas O’Conner and William J. Blake in 1982. It continued to be used as a medical clinic and office building. One of the first EKG machines not located in a hospital setting in Milwaukee was installed in the building. A real estate investment firm also occupied the office block. The building was subsequently sold in 1990 to Dr. Othmar and Gloria Kowske. Under their ownership, the house was used for a law office, an advertising agency, a financial planning firm and Park Travel, which was owned and managed by Ms. Kowske. The Kowske’s plan was also to open a Pub in the lower level of the house, but their plans were derailed when permits for parking in the empty lot to the south were not obtained. An apartment building now occupies that lot. Franklin Street Partners purchased the building from the Kowskes and continued to lease it to various entities. Amy and Ken Brengel, the current owners, acquired the property in 2002. They became the caretakers and steward of a magnificent piece of history and have lovingly preserved and nurtured it. Their desire to share this Treasure with others led them to make it available as the 2018 Wisconsin Breast Cancer Showhouse. n

Save the Date

for the 20th Anniversary

Tee Up for a Cure®

Golf Outing and Gala Dinner Monday, August 13, 2018 1 p.m. Shotgun start Ozaukee Country Club 10823 North River Road, Mequon, Wisconsin 53092 Cocktails and raffle viewing begin at 5:30 PM with dinner and live auction to follow. $400/golfer Includes use of practice facility, lunch, 18 holes and dinner. $125/Dinner only For more information or to reserve your spot, please contact Kris O’Meara Kris@toomavara.com/414.207.0233

2018 SHOWHOUSE FOR A CURE

2018 Give-Back Opportunities Benefit the Wisconsin Breast Cancer Showhouse. When you enjoy lunch, dinner or a snack, these businesses will give back to the WBCS.

café 1505 Eat Local

Jack Pandls WHITEFISH BAY INN

Help us fight breast cancer and prostate cancer. From june 3rd - June18th, bring in this book and we will donate 20% of your purchase to the WBCS.

DOWNER CAFÉ CARES

(community activity responsibility)

You Dine, We Donate. Bring your Showhouse program and we will donate 20% of your check back to the cause. Our goal is to give all that we can, with as much excitement and vigor as possible, to as many important causes, because we can. Because we should.

www.cafe1505.com 52

Private Parties are welcome at Pandl’s Bridal Showers Baby Showers Corporate Events Funeral Gatherings Call us today to help make your special occasion a memorable one! 1319 East Henry Clay Street Whitefish Bay, Wisconsin 53217 (at the corner of Lake Drive) 414.964.3800

A European-inspired grand café offering breakfast, lunch, dinner and weekend brunch. Join us at our newly updated patio for an amazing dining experience, and enjoy our award winning bloody marys and giant selection of craft and Belgian biers!

Located just down the street from the WBCS 2018! 2608 North Downer Avenue Milwaukee, WI 53211 414.963.6366 Bring your Showhouse program and we will donate 20% of your check back to the cause.

2018 SHOWHOUSE FOR A CURE

2017 Showhouse Events Lucky Lanes Bowling For A Cure WBCS presented a Certificate of Appreciation to the Lucky Lanes Bowling for a Cure co-chairs at their fifth annual event. To date the group has raised $34,504 for breast cancer and prostate cancer research, as one of WBCSâ&#x20AC;&#x2122;s strongest community partners. Left to right: Tom Schweiger, Michele Schweiger, Jan Lennon, Mike Malkowski, Andrea Palms

Showhouse Gala

2018 SHOWHOUSE FOR A CURE

Mille Tesori interior design studio

Mille Tesori (a thousand treasures) offers complete interior design services for your home and business. We offer an exciting array of ideas, fabrics and color schemes. 10224 N. Port Washington Road, Suite D, Mequon, WI 53092 262.512.1771 milletesori@yahoo.com

1451 RENAISSANCE PLACE A jewel among Milwaukeeâ&#x20AC;&#x2122;s historic venues weddings corporate fundraisers Open House 4-7 pm First Wednesday Monthly Call to Confirm

414.272.1451 www.renaissanceplace.com

2018 SHOWHOUSE FOR A CURE

2017 Showhouse Events Showhouse Appreciation

2018 SHOWHOUSE FOR A CURE

2017 Showhouse Events Showhouse Appreciation

2018 SHOWHOUSE FOR A CURE

Bachman Furniture is once again proud to partner with the Wisconsin Breast Cancer Showhouse. This year Bachman’s is celebrating its 98th Anniversary and each year donates to Froedert and the Medical College of Wisconsin to help fight cancer. 6800 West Capitol Drive, Milwaukee, WI 53216 414-461-9000 bachmanfurniture.com joe@bachmanfurniture.com n

Truelove & company, inc. Certified Public Accounting Firm

True Solutions ~ True Service At Truelove & Company, Inc. we continue to look for ways to improve your company and apply best practice methodologies. Beyond just number crunching, we will plan with you for your future, creating a vision together that gives you a peace of mind to meet your financial objectives. Our high standards and responsive service spell the difference between our firm and the rest. We are experienced in accounting and tax preparation, financial management, business consulting, tax audits, and payroll services. Female owned and operated

Linda L. Truelove CPA MBA PO Box 443 Pewaukee, WI 53072 262-691-7601 www.truelovecpa.com

2018 SHOWHOUSE FOR A CURE

2018 Showhouse for a Cure Index of Advertisers, Designers, Sponsors, & WBCS Research and Financial Reports DESIGNERS Alexandra Wood Design…………………………41 Bachman Furniture……………………………………34 calico……………………………………………………………30 Collaborative Design…………………………………31 Elements East……………………………………………23 Ethan Allen……………………………………………39, 40 Fringe……………………………………………………………28 Fritz Accents………………………………………………38 Haven Interiors……………………………………………27 hew.design……………………………………………35, 48 Ivy Interiors……………………………………………42, 45 Ken Michaels Furniture……………………………33 Landscape by Design………………………………46 WBCS, INC. Christy Foote Fighter Award 2017…………20 Did You Know FAQ’s…………………………………13 Directors and Committees……………………5, 7 Financial Information for the Year ending December 2017…………………………13

Message from President……………………………3 Showhouse Dedication 2018 Honoree……3

SHOWHOUSE 2018 Past Showhouses……………………………………50 Showhouse History……………………………………21 Showhouse Rooms 2018…………………22-48

WBCS EVENTS Tee Up for Cure Golf and Gala………………51 Pinktacular Fashion Show and Luncheon………………………………………49

SCIENCE AND RESEARCH Breast Cancer Progress Report………………18 Impact Report……………………………………………16 Investing in Science……………………………………14

Prostate Cancer Progress Report……………19 Researcher Grants Report………………………15

ADVERTISERS 1451 Renaissance Place……………………………57 Ansay Insurance………………………………………56 Bachman Furniture……………………………………57 Café 1505……………………………………………………52 Elements East……………………………………………56 Ethan Allen…………………………………………………4 Friends of Villa Terrace………………………54, 57 Froedtert Hospita………………………………………2 Hollander House on Downer…………………52 Ken Michaels………………………………………………59 Medical College of Wisconsin…………………8 Mille Tesori…………………………………………………54 Pandl’s…………………………………………………………52 Ritzholman…………………………………………………56 Shorewest Realtors…………………Back Cover Truelove Accounting………………………………54

Laacke & Joys………………………………………………22 La Lune Collection……………………………………47 Marcia Sweigert Interiors…………………………32 Mille Tesori Design Studio………………………25 Modern Health and Living………………………43 Nicholas Carl Design…………………………………24 Betsy Peckenpaugh…………………………………30 Residence……………………………………………………26 Sarris Designs & Interiors…………………………36 Sturgeon Interiors………………………………………44 The Virum Collection………………………………37 the Workroom……………………………………………29

WBCS SPONSORS, DONORS AND SUPPORTERS Brewers Community Fund………………………6 Bronze Donors……………………………………………10 Community Partnerships…………………………12 Donors…………………………………………………………11 Friends…………………………………………………………10 Give Back Restaurants……………………………52 Gold Sponsors……………………………………………9 In-kind Donations and Services………………11 Platinum Sponsors……………………………………9 Presenting Sponsor……………………………………9 Silver Sponsors……………………………………………9 Ticket Outlets………………………………………………12 Volunteers……………………………………………………12

2018 SHOWHOUSE FOR A CURE

We are proud to be a partner in the 2018 Wisconsin Breast Cancer Showhouse The year’s showhouse marks the 11th showhouse we have participated in. We would like to thank the seemingly endless list of volunteers who dedicate themselves to this cause each and every year to make this event possible. In addition, we thank you for taking the time to donate and tour the showhouse. It is for our hope that you enjoy our space, as well as the rest of this beautiful home and find some inspiration along the way. Ken Michaels Furniture would be honored to be selected to assist you with your future design needs. Whether you want a whole new interior for your home, or simply need to replace a piece or two in a space, we will take every detail into account – your lifestyle, needs, budget, etc. We like to take a holistic approach to every single home interior design project. With each of our interior designers, it’s about seeing the little details AND the bigger picture and putting it together to create a functional, beautiful space you can enjoy for years.

www.kenmichaelsfurniture.com BROOKFIELD 18525 W. Capitol 262-781-3850 GREENFIELD 4140 S. 108th 414-529-4282 CLEARANCE CENTER 423 N. 3rd 414-271-7335