Issuu on Google+

VEW09.qxd

9/16/09

10:05 AM

Page 1

EYECAREPROFESSIONAL Magazine

INTERNATIONALVISIONEXPOWEST SHOW EDITION


VEW09.qxd

9/9/09

11:27 AM

Page 12

THE BEST RX SPORTS LENS IN THE WORLD!

FreeForm TEK

TM

A REVOLUTION IN RX SPORTS!

Rydon II with shown with SV ImpactRx™ Photochromic Clear and Photochromic Green lenses

FREEFORM TEK™ DIGITAL BACK SURFACE LENS TECHNOLOGY

ITALIAN FRAME TECHNOLOGY MADE IN ITALY SINCE 1985

Open an account today and get your first prescription FREE! See all the new Rudy’s at Vision West Booth #17011.

888.860.7597 | rudyprojectusa.com | info@rudyprojectusa.com


VEW09.qxd

9/15/09

3:31 PM

Page 3

International Vision Expo West Vegas 2009 SANDS EXPO & CONVENTION CENTER Las Vegas, Nevada Exhibit Hall Hours: Thursday, October 1 — 9:30 am – 6:00 pm Friday, October 2 — 9:30 am – 6:00 pm Saturday, October 3 — 9:30 am – 5:00 pm

CELEBRITY APPEARANCES PARIS HILTON

MICK FLEETWOOD

Gripping Eyewear Date: Friday, October 2 Time: 2:00pm – 4:00pm Location: Booth #18103 Description: Come by to get an autograph and meet Paris Hilton at the launch of her new sunglass collection! She will also introduce the accompanying line of accessories that includes patented lens wraps, sunglass stands and visor clips.

Revolution Eyewear Date: Friday, October 2 Time: 12:00pm – 2:00pm Location: Booth #20063 Description: Come by our booth to get your photo taken with Fleetwood Mac drummer and Rock Icon Mick Fleetwood.

PITBULL Revolution Eyewear Date: Saturday, October 3 Time: 12:00pm – 2:00pm Location: Booth #20063 Description: Come by our booth to get your photo taken with Miami Rap Star Pitbull.

KENNY PERRY Transitions Optical, Inc. Date: Friday, October 2 Time: 11:00am, 1:00, 2:00 and 3:00pm Location: Booth #10053 Description: Come by and meet PGA Tour Player, Kenny Perry, swing coach, Matt Killen, and sports vision trainer, Larry Lampert, OD – learn tips to improve your golf game and get your picture taken.

MIKE TYSON Revolution Eyewear Date: Thursday, October 1 Time: 1:00pm – 3:00pm Location: Booth #20063 Description: Come by our booth to get your photo taken Boxing Legend “Iron” Mike Tyson.

EYECAREPROFESSIONAL | 3


VEW09.qxd

9/15/09

11:57 AM

Page 4

International Vision Expo West Vegas 2009 EVENTS

AND

PARTIES

Club Marchon

Date: Friday, October 2 Time: 9:00pm – 1:00am Location: Flamingo Hotel Description: Join the Marchon team for cocktails, music, dancing and more in the spectacular $30 million garden and lagoon area. Pick up your pass any time on Friday at the Marchon booth #14063. The party will support two non-profit organizations: the Guide Dog Foundation and Optometry Giving Sight. OWA Annual Cocktail & Networking Event Date: Friday, October 2 Time: 5:30pm – 7:30pm Location: Venetian/Palazzo Congress Center, Level 1, Marco Polo, Room 802 Description: Drawing 300+ guests, the annual event features networking for members and potential members. OWA helps women in the optical industry build their careers while leading a successful life.

2nd Annual Swing Fore Sight Golf Outing Prevent Blindness America Location: Bali Hai Golf Club Date: Wednesday, September 30th Time: 7:00am Description: Spend quality time with your clients and colleagues, and join us for a morning of golf to support Prevent Blindness America! Individuals and teams are welcome. Southern California College of Optometry Reception Date: Friday, October 2 Time: 12:00pm – 1:15pm Location: Sands Expo & Convention Center Description: Join us for an exclusive alumni briefing and networking opportunity; bring your lunch, beverages & cookies provided. By invitation only. International Vision Expo West: Best New Product Date: Friday, October 2 Time: Voting is open all day Thursday and until 2:00pm on Friday. Winner chosen at 4:00pm. Location: New Product Showcase area on the Show Floor.

BOOTH LAUNCHES

AND

Doctoberfest Bausch & Lomb and International Vision Expo West Date: Thursday, October 1 Time: 5:00pm – 6:00pm Location: Medical & Scientific Theater, Booth #MS6115 Description: Welcome to Vision Expo’s first annual Doctoberfest! All ODs will receive an invitation via email to RSVP for a free drink. Berkeley Optometry Reception Date: Friday, October 2 Time: 12:00pm – 1:15pm Location: Sands Expo & Convention Center Description: Join us for an exclusive alumni briefing and networking opportunity; bring your lunch – iced tea and cookies provided. By invitation only.

PROMOTIONS Art Optical Contact Lens Location: Booth #MS7083 Description: Fit one pair of Intelliwave custom soft multifocal lenses and get a pair or Renovation GP multifocal lenses for FREE, or fit one pair of Renovation GP multifocal lenses and get a pair Intelliwave custom soft multifocal lenses for FREE.

A & A Optical Location: Booth #20053 Description: Come by the Quiksilver and Roxy launch party from 4-6pm on Thursday and Friday for the chance to win a Big Screen TV. Winner will be announced at 5:50pm each day. Minimum purchase required to enter raffle. Also receive Instant Cash – Up to $200 in casino chips and FREE Frames with your eyewear purchase. Acuity Optical USA Location: Booth #17047 Description: Debuting “Free Form Eyewear” RBT-Duo collection. Also, buy 9 frames get 1 FREE; Buy 12 get 2 FREE.

Description: Vote for the best new product at Vision Expo and enter to win a $500 shopping spree. Voting is in the Exhibit Hall at the New Product showcases.

Axel S. Modebrillen Germany Location: Booth #G21037 Description: Come by to view our new, colorful hand painted collection, featuring colorful and exciting frames for all. Lenses. Starter Kits and Professional Packs available through authorized lab distributors.

Adidas Eyewear Location: Booth #18105 Description: Stop by and see the revolutionary new Ambition collection. We will also be featuring our Rx sun solutions for Golfers.

Alpha Viana Location: Booth #10103 Description: FREE domestic shipping with all frame orders.

Bates Display & Packaging Location: Booth #9067 Description: With purchase receive a 15 frame Cold Call Case; Blue Only, or receive a Wood Vanity Case in Mahogany or Golden Brown; 3 or 4 frame. Up to 30% off Displays, Cases, Units, Bars etc.

Alcon Location: Booth #MS5082 Description: Come by to view the new name and look of OPTI-FREE GP Multi-Purpose Solution for Rigid Gas Permeable Contact

Aluminations Location: Booth #G19011 Description: Stop by to receive a FREE gift. Also receive FREE additional eyeglass chain with your $300 order.

BBH Eyewear Location: Booth #G21019 Description: Come visit our new releases

4 | EYECAREPROFESSIONAL


VEW09.qxd

9/16/09

12:54 PM

Page 5


VEW09.qxd

9/15/09

12:20 PM

Page 6

International Vision Expo West Vegas 2009 of Eschenbach, Crush, Brendel, Bogner and Humphrey’s. When you purchase 6 Brendel you can get a colorful Brendel cosmetic purse. Order 24 and get a Brendel man Suit bag. Bright Display Location: Booth #9046 Description: Receive a 10% discount on all orders; does not include purchases on furniture. Briot USA Location: Booth #LP6047 Description: Stop by and enter into drawing to win $15,000 and let Briot help pay for your staff. Also, free lens inventory worth up to $33,500 included at no additional cost when you buy an edging system at the Expo. CareCredit Location: Booth #20102 Description: Enter to win a GPS unit or other great prizes. Carl Zeiss Vision Location: Booth #12097 Description: Come learn how the new AR Coating PureCoat can help you grow your practice. Dispensing PureCoat on a ZEISS progressive lens yields the highest level of awards available through the Carl Zeiss Vision Rewards Program. Charmant Group Location: Booth #18101 Description: Place a qualifying order at the show to be entered for a chance to win a Lacoste Visionaire 54 limited edition set of 3 Lacoste polo’s. Chemalux AR Location: Booth #LP5043 Description: 10% Discount with signed contract and deposit. Cinzia Designs Location: Booth # G19025 Description: Giving away new Cinzia tote bags and freebie necklaces to customers who come by the booth. Clarity Optometric Technologies Location: Booth #MS4097 Description: Receive a 10% Vision Expo Discount. 6 | EYECAREPROFESSIONAL

ClearVision Optical Location: Booth #10063 Description: Purchase a minimum of 24 pieces optional dating, and receive a CVO eco-conscious bag filled with custom Izod towel, cuff links, and Cole Haan sunglass.

Drivewear Location: Booth #8047

Comlite Systems Location: Booth #12120 Description: Receive a 25% Vision Expo Discount. Compulink Location: Booth #14101 Description: Come by and enter to win an iPod Nano. Also receive a FREE Electronic Health Records Implementation Guide. Corinne McCormick Location: Booth #G19027 Description: Mention the word “Visionomics” and receive a FREE Eye Ring necklace. Also buy 36 Optic Necklaces and get 4 FREE plus a display. Buy 28 Eye Rings and get 4 FREE plus a display. Buy 24 Readers and get 2 FREE plus a display.

Description: Come visit the booth for a FREE T-Shirt while supplies last. Also see all the Demonstration tools available to you FREE, including the new “Drivewear Stories from the Road” brochure and Glare Demonstration wheel that patients can take home with them. Eastern States Eyewear

Costa Del Mar Location: Booth #18107

Description: Buy any combination of 12 pair of Costa Del Mar WAVE 400 sunglasses, 8 pair of C-Mates, or 8 pair of WAVE 580 sunglasses and get a FREE pair of sunglasses or get a FREE Costa backpack. Also, place your order in the booth and walk away with a pair of Zane or Wingman sunglass styles. Crowell Systems Location: Booth #MS6087 Description: Come see the new Medformix interface, a true scalable solution for all size practices which is fast to use and easy to learn. De Suave Location: Booth #17045 Description: Receive 10% off all orders over $100. DGH Technology Location: Booth #MS4068 Description: $500 off List Price on Pachymeters and $800 off on the Scanmate B-Scan.

Location: Booth #14025 Description: All customers placing orders before 11am will be rewarded with a VIP Eastern States AMEX gift card. This special applies to all of company’s collections which include Cazal, Police, Jaguar, Diva, Exces, and Thierry Mugler. Enni Marco Location: Booth #15083 Description: New colorful Fall 2009 collection features tone on tone combination and captivating swirl effect acetate frames, as well as the stained leaded glass medley temple designs inspired by Art Nouveau. Eschenbach Optik Location: Booth #MS6089 Description: Stop by and receive a FREE Easy Vision Chart. Also buy the 10 piece miniframe2 assortment and receive our display of 10 standard readers FREE. EyeCOR Location: Booth #MS6096 Description: $100 off for Medical Coding and Reimbursement. EyeCOR shows all the procedures you can perform and be reimbursed for all diagnoses.


9/9/09

4:26 PM

Page 7

Put yourself in the hunt for fast cash. Starting September 1 through November 15, you’ll receive a scratch-off card with every pair of High Index 1.67 SunSensors® HPC photochromic lenses, worth anywhere from $2 to $25— everyone’s a winner!

The powerful, fast-reactive photochromic lens ... up to your wildest ophthalmic dreams! • Photochromic Coating Technology • High Index 1.67 • Exceptional fading speed • Available in Single Vision and KODAK Unique Progressive Lens www.corning.com/ophthalmic

Corning and SunSensors are registered trademarks of Corning Inc., Corning, NY Kodak and the Kodak trade dress are trademarks of Kodak, used under license by Signet Armorlite, Inc.

VEW09.qxd

What’s more, you’ll be entered to win great prizes like a wildlife trip, HDTV, or a $500 American Express check. So act fast! Give your patients the high performance of High Index 1.67 SunSensors HPC lenses and win fast cash today. Promotion runs from 9/1/09 through 11/15/09. All cards must be submitted by 12/5/09 to be eligible for grand prize drawing. Drawing to be held 12/15/09. One scratch card for each pair of SunSensors HPC 1.67 index. For details, visit www.corning.com/ophthalmic. For information on placing an order, call 1-800-950-5367.


VEW09.qxd

9/15/09

12:20 PM

Page 8

International Vision Expo West Vegas 2009 Eyevertise

Fashion Optical Displays Location: Booth #11043

Great America Leasing Corp. Location: Booth #LP1062 Description: Enter your name for a $250 Visa Gift Card.

Location: Booth #MS6091 Description: Save $600 when you sign up for our optical website services during the show. We are giving away a FREE Search Engine Optimization for (SEO) each new website. Eyemaginations Location: Booth #MS6071 Description: Come experience LUMA, the next generation of Eyemaginations patient education and practice enhancement software for eye care professionals. EyeMed Vision Care Location: Booth #14041 Description: Come by and enter to win a pair of designer sunglasses. Eyenovate Location: Booth #14096 Description: Bring your existing eyewear to our booth to have your custom pair of Chemistrie Magnetic Sunlenses made while you wait. Any color, any base curve, any style.

GNS Trading Location: Booth #9068 Description: Get FREE mini display with purchases over $300 (10 displays max.)

Description: Enter the drawing for a chance to win a $500 FOD Gift Certificate. Legacy, our most popular traditional line of displays and furnishings, will also be featured in our new natural finish cherry hardwood. FCI Ophthalmics Location: Booth #MS5098 Description: $20 off SnugPlug punctum plugs (box of 2, max 10 boxes), $20 off Ready-Set punctum plugs (box of 2), and $20 off Tearsaver punctum plugs (box of 2). FGX International/Quantum Optics Location: Booth #21083

HAI Laboratories Location: Booth #MS7088 Description: 50% OFF: HAI SL-5000 Basic Model Slit Lamp, 60% OFF: HAI SL-5000 Standard Model Slit Lamp, 55% OFF: HAI CL1000nc Non-Contact Specular Microscope, and 50% OFF: HAI AB-6100 Basic Model A/B Scan. HILCO Location: Booth #LP7035 Description: Receive 10% off all orders over $100. Also introducing new Lens Care Kits, each containing a 20ml Lens Cleaner bottle with coordinating cloth in a convenient storage pouch. Icare USA Location: Booth #MS3073 Description: Special price for the Icare Tonometer at the show. iCoat Company Location: Booth #20047

Eye Designs Description: Learn more about the Gargoyles Optical Collection, new styles from Field & Stream and Private Eyes by Magnivision. Leave your business card and be entered to win an Amazon Kindle.

Location: Booth #12075 Description: Unveiling the Milan Collection with new Cubby Display Unit. The new Cubby Display Unit is a freestanding illuminated unit featuring eight cubes for showcasing eyewear, sunwear, and point of purchase materials. Eye Q Eyewear Location: Booth #17041 Description: Redeem your coupon from your registration mailer to receive a FREE Buxton tote bag. Also receive a Buxton leather Wallet and desk caddy with a purchase of 6 Buxton frames. Receive a Sydney Love handbag with the purchase of 12 Sydney Love styles. Also 2030% off select frame orders. 8 | EYECAREPROFESSIONAL

First Insight Location: Booth #MS7075 Description: Save $1,000 Off MaximEyes EMR and Practice Management Software. Fusion Eyewear Location: Booth #G21005

Description: Come by and enter to win an iPod Touch. Also Stock lens discount packages available, buyers can choose from preselected Stock Lens Package or mix and match their own selections to save big on Stock Lenses. i-dealoptics Location: Booth #14110 Description: Stop by and ask for a scratch and win flyer for a chance to win FREE frames or shipping with your purchase.

Description: All 25 piece orders in any combination for the Jean Paul Gaultier sunglass or ophthalmic collection will receive a FREE bottle of Gaultier perfume or cologne. Also stop by and visit our champagne bar.

Illusion Optical Displays Location: Booth #15117 Description: Stop by and register to win a $2,000 merchandise certificate, a rotary display and many of our most popular POP displays.


9/9/09

4:30 PM

Page 9

lindberg 2112/92 路 PAT. PEND.

VEW09.qxd

LINDBERG is exhibiting in suite 49-807 at the Palazzo right next to the show sales@LINDBERG.com 路 phone: 1-800-386-9196


VEW09.qxd

9/15/09

2:57 PM

Page 10

International Vision Expo West Vegas 2009 Jee Vice

Location: #G21006 Description: Jee Vice has introduced five new styles to their repertoire of sunglasses and will be showcasing their latest Rx styles. John Paul Eyewear

LBI Location: Booth #11065 Description: Come by and receive a FREE optical lab cleaning cloth.

National Optronics Location: Booth #LP3048 Description: Receive a 20% show discount plus FREE blades.

Live Eyewear Location: Booth #12103 Description: Come by and check out the brand new Post-Op eyewear, LightGuard, available in OveRx and conventional wrap models. LightGuard offers superior scratch resistance, anti-fog and UV400 protection.

New York Eye/Hart Specialties Location: Booth #14083 Description: Receive a FREE sweatshirt with any purchase of $100 or more at the show. Offer available to new accounts and to active accounts in good standing.

M&S Technologies Location: Booth #MS7092 Description: Receive a FREE upgrade to Polarization testing – an affordable means in which to check binocular balancing; fixation disparity via polarization. Also receive a $300 Instant Rebate for show purchases. Match Eyewear Location: Booth #10109 Description: Qualified frame buyers can stop by to view the collections and receive either a $25 Dining Dough certificate or a $25 Frames Data gift certificate. No purchase necessary.

Location: Booth #19041 Description: Come see the new “Duality Eyewear” line, a seamless integration of a memory metal optical frame and a pair of matching designer Fitovers. Jungle Eyewear Location: Booth #18042 Description: Introducing the latest in store marketing tool, the electronic counter card, FREE with a minimum purchase. Receive a free gift for stopping by to preview our latest plastics for Women and Juniors. Kenmark Group Location: Booth #14039 Description: Featuring Kensie’s debut collection, which includes 14 ophthalmic and four sun styles. Kliik:denmark Location: Booth #16031 Description: Wescan Optical is offering a choice of one ultra-hip red or black Kliik watch with the purchase of any 24 pieces of Kliik:denmark eyewear.

Nordic Naturals Location: Booth #MS7099 Description: Receive 25% off all show orders. NSL Analytical Services Location: Booth #22073 Description: Special pricing on ophthalmic testing for Vision Council members. OCuSOFT Location: Booth #MS5089

McCray Optical Supply Location: Booth #12114 Description: Come by to view the US launch of our new tool kits and receive an exclusive show price for all our featured items. MODA VISION Location: Booth #21043 Description: $50 rebate on purchases of $200 or more. Also FREE display with the purchase of 25 pairs or more. Special pricing for fashion readers and fashion optical frames. Morel Location: Booth #G18015 Description: Receive a FREE Koali Perfume Pendant adorned with a colorful floral pattern. Also, place a 15 piece minimum order and receive a Koali Fabric Tote Bag. 25 piece minimum order qualifies for Tote & $50 Gift Card. My Vision Express/Insight Software Location: Booth #MS5108 Description: Stop by to get our Vision Expo show special for My Vision Express software. Also, 20% off license fees.

Description: Save 10% on select items including: diagnostic drugs, punctum plugs, instruments, optical & contact lens accessories, artificial tears and Lid Scrub products. Also receive a FREE OCuSOFT tote bag with every purchase. OGI Location: Booth #G21011 Description: Up to $100 Rebates on show orders. Ophthalmic Instruments Location: Booth #MS5074 Description: Receive additional discounts on Topcon products with your purchase. Optikam Tech Location: Booth #8106 Description: Receive an education module with a purchase of an Optikam system with Centration.


VEW09.qxd

9/15/09

2:57 PM

Page 11

International Vision Expo West Vegas 2009 Optimetrics Location: Booth #MS4075 Description: Introducing the Opti-Chart LCD projector, which features Contrast Sensitivity Reports, Low Vision with Contrast, Children Videos & Animations, and Data Storage on Flash Memory.

Pleasure Ground Eyewear Location: Booth #19108 Description: Come by to see the ALL NEW Pleasure Ground Eyewear collection. Practical Systems Location: Booth #LP8039 Description: New large capacity ultrasonic cleaner with UltraClean cleaning solution and 3M microfiber cleaning cloth for $170. Precision Tool Technologies Location: Booth #LP2048 Description: FREE golf gift of 4-pack of Pleez’nTees and ball marker. Also receive 50 FREE edging blocks with chuck purchase. Receive 10% discount on tool set (1000+) placed on Saturday.

OptiSource International Booth #3037 Description: Receive a FREE bottle of Progressive Marking Ink Remover with purchase. Also see the Micro-PAL Identifier. Optivision Location: Booth #LP4034 Description: Stop by to take advantage of our exclusive Expo discounts featuring FREE computer hardware and more. Optylux Group Location: Booth #G19033 Description: FREE Custom Flair Frame with 8 frame purchase. Also get a FREE Ete frame or matching bracelet with purchase; both made with real inlayed bird feathers.

ProQUal-I.T. Location: Booth #MS5096 Description: 6 months of FREE service. Includes: online medical records, online appointment scheduling, and email recalls. Reichert Location: Booth #MS4074 Description: Attendees can register to win their choice of instrument Made in the USA from Reichert. REM Eyewear Location: Booth #11029 Description: Purchase 15 branded frames, receive a Lucky Brand leather handbag. Frames include Lucky Eyewear, Converse, Barbie and Jones New York.

OWP USA Location: Booth #G21041 Description: FREE Mexx Beach Bag with a purchase of 10 frames. Parris Optics/ Fortifeye Vitamins Location: Booth #19101 Description: Come by to purchase recently discounted Rodenstock Eyewear – beginning as low as $3. Also offering a 20% discount on Fortifeye products during the show. Pech Optical Location: Booth #15091 Description: Stop by to experience a virtual tour of the products and services we have to offer. Plus, register to win a 26” Insignia LCD HDTV/DVD Combo.

Rudy Project Location: Booth #17011 Description: Introducing the Sunglass Combo where you can offer your customer an additional premium lens FREE when they buy a select model. Also, come by and take advantage of our Back to School Promo (Buy 5 get one FREE).

Santinelli International Location: Booth #LP4055

Description: With the purchase of a Lex 1000 or ME-1000 lens edger, receive the lens edger “Click Mode” software, a full Chemistrie Sunlens starter kit, complete with necessary materials for five sets of sunlenses, and an attractive P-O-P Display for FREE. Satisloh North America Location: Booth #LP3053 Description: Using a revolutionary On-Block Manufacturing technology (OBMTM), Satisloh will produce 500-700 digital Rx lenses each day using an in-line 60 foot long automated lab. Scojo New York Location: Booth #G21017 Description: Expo Exclusive – $50 rebate and FREE display with show orders Seiko Optical Products


VEW09.qxd

9/15/09

12:22 PM

Page 12

International Vision Expo West Vegas 2009 Location: Booth #9033 Description: Stop by the Seiko booth and see our latest products, including 1.74 finished single-vision Transitions®. Try your luck on our in-booth putting green for a chance to win a trip to the 2010 Transitions championship. Also, buy 15 frames and receive a Seiko watch. And FREE toys for the kiddies. Shamir Insight Location: Booth #MS4074 Description: Win cash and prizes with our HiIndex promotion. After sitting through a brief educational video; attendees will participate in a “Price-Is-Right” type game where they will have the chance to be entered to win Cash or Prizes.

TeleVox Location: Booth #MS3065 Description: First month FREE and 80% off of HouseCalls start up costs. TelScreen Location: Booth #MS5070 Description: 10% off on New TelScreen 5-magnification Tower Slit-Lamp. Also includes 21-day no-risk return policy if you come view the demo. Transitions Optical Location: Booth #10053

Sharp VA Digital Acuity Software Location: Booth #MS5104 Description: $685 Digital Visual Acuity Software (45% off) + FREE Patient Education Module. Also FREE shipping & handling on all Sharp VA orders.

Description: Skill sessions on “The New Consumer” and sports vision will highlight new tools and resources available for your practice. Also introducing a new loyalty program for eyecare professionals, the The Transitions® Outstanding Practices – or “TOP” program.

Signet Armorlite Location: Booth #11057 Description: Ease your trade show fatigue with a chair massage by a licensed massage therapist at our booth to celebrate the introduction of the patented Anti-Fatigue Progressive Technology.

Tura LP Location: Booth #10083

Smile Reminder Location: Booth #MS7097 Description: 50% off of $399 activation fee for new clients. Super Systems Optical Location: Booth #LP8041 Description: 20% Discount on Optical Equipment. Also FREE Auto Lensometer with Fast Grind purchase.

Description: Every frame purchase will earn you a FREE $1 poker chip. Earn your dollars with a minimum purchase of 6 frames. Come see the newest styles from Ted Baker, Lulu Guinness, Tourneau, Tura and the newest collection Goldfinch. VisionScience Software Location: Booth #MS5101 Description: Receive $200 off Acuity Pro Software, $100 off Ocutouch Software, and $400 off the all in one Acuity Pro system. Vision Systems Location: Booth #LP1063 Description: Offering a complete lane package, or a complete finish lab starting at only $299 a month.

Teka Eyewear Location: Booth #G22021 Description: Stop by to receive a FREE gift.

12 | EYECAREPROFESSIONAL

Viva International Location: Booth #12051

Description: Purchase 12 Harley-Davidson frames and receive HD playing cards and a boxed set of bar dice in gift bag. Hit the jackpot with the purchase of 21 Harley-Davidson frames and have a set of 100 HD poker chips, in storage case, added to your bag. Also purchase 15 frames from select styles featured in the new Mirrored Collection by CANDIE’S Eyewear and receive a sleek black patent leather Candie’s tote bag. Vizini Location: Booth #21041 Description: Receive a 10% discount on all orders placed at the show. Volk Optical Location: Booth #MS4064 Description: Receive special show pricing on all Volk lenses. Also FREE multi lens case with any lens purchase. Walman Optical Location: Booth #LP6035 Description: Watch a 6 minute video about Pro Lens HD and answer one question to enter to win a 32” HD flat screen TV. Buy 6 Kids/Tweens frames and receive a $25 American Express Gift Cheque. Also drawings every 3 hours for FREE Auto II and Walman Frames. Websystem 2 Location: Booth #MS7087 Description: Receive a FREE 90-Day Trial. Wiley X Eyewear Location: Booth #9051 Description: FREE Products, Displays & Shipping with Quantity Purchases during the show. Williams Group/Practice Director Software Location: Booth #MS7093 Description: $1,000 – $1,500 Savings on Training and Consulting Services.


VEW09.qxd

9/9/09

4:34 PM

Page 13

Another First from SEIKO!

The leader in finished Transitions lenses! 速

also available in plastic, poly, and 1.67 Putt to Win a Trip for Two Vision Expo West - Booth 9033

Transitions and the swirl are registered trademarks of Transitions Optical, Inc., Pinellas Park, FL 33782


VEW09_frames.qxd

9/15/09

11:50 AM

Page 2

E YEWEAR TRENDS FOR FALL 2009 MEN’S TRENDS FOR FALL 2009 Looking for the latest in men’s eyewear this fall? Check out what’s new in eyeglasses and sunglasses with the top trend picks from Eyecessorize.

Classic Comeback Everything old is new again, especially for men’s fall eyewear. Bold, retro looks are so “right now” in thick round and angular shapes. Black, ivory and the ever-classic tortoise are color must-haves, with two-toned and mosaic style touches making an entrance as fun alternatives. Classic aviator and wayfarer shapes round out this clean look.

Harve Bernard, HB575 by Zimco Optics

Calvin Klein Collection Classics, 7107 by Marchon Eyewear

Costa Del Mar, Caballito by Costa Del Mar

Smith Optics, Breakbeat by Smith Optics

ActionEyz, Bravo by Cliff Weil

Cole Haan, CH670 by ClearVision Optical

Converse Heritage Collection, Disobedience by REM Eyewear

TITANflex, 820537 by BBH Eyewear

Mix and match classic eyewear looks with patchwork and Fair Isle patterns, toggle coats, plaids, chunky scarves or sharply tailored blazers for a pulledtogether casual look.

Flying High Navigators take flight this fall as the season’s pick for aviation-inspired eyewear. With a classic style, much like the aviator, navigators are square and sleek with a slim frame that can appear rimless. The aviator remains a hot item this fall in both traditional and updated styles, in particular, mirrored and dark-tinted lenses that add a Maverick flair. Wear these high-flying frames with belted trenches, turtlenecks in sumptuous fabrics and velvet, leather or double-breasted blazers.


VEW09.qxd

9/14/09

1:52 PM

Page 15

Publisher/Editor Jeff Smith Production/Graphics Manager Bruce S. Drob Director, Advertising Sales Lynnette Grande Opinions expressed in editorial submissions contributed to EyeCare Professional Magazine are those of the individual writers exclusively and do not necessarily reflect the opinions of EyeCare Professional Magazine, its staff, its advertisers, or its readership. EyeCare Professional Magazine assume no responsibility toward independently contributed editorial submissions or any typographical errors, mistakes, misprints, or missing information within advertising copy.

ADVERTISING & SALES (215) 355–6444 • (800) 914–4322 lgrande@ecpmag.com

EDITORIAL OFFICES 111 E. Pennsylvania Blvd. Feasterville, PA 19053 (215) 355–7019 • Fax (215) 355–7618 www.ecpmag.com jeff@ecpmag.com

Copyright © 2009 by OptiCourier Ltd. All Rights Reserved

Visit Us At Vision Expo West Booth #11120


VEW09_frames.qxd

9/15/09

2:41 PM

Page 4

E YEWEAR TRENDS FOR FALL 2009 Sci-Fi Revival A futuristic tone rang out from the runway this fall as men’s eyewear takes a glimpse into tomorrow. Frames are thicker and bolder than ever, with well-defined squares taking the spotlight as the newest musthave shape. Bold colors and strong brow lines add a mod vibe, while metal accents, wraparounds and shield styles with blacked out lenses reflect a look straight off the starship.

Barbara Creations, HT141953 by Barbara Creations

Caviar, 4849 UltraPalm Optical

FENDI, FS5018 by Marchon Eyewear

Randy Jackson, RJ3002 by Zyloware Eyewear

Ashby Grace, NC822 by Achievia

Lulu Guinness, L828 by Tura Inc.

Corinne McCormack, Natalie by Corinne McCormack

Vogue, VO3683 by Luxottica Group

Keep up an edgy look by using eyewear to accessorize paneled shirts, texturized jackets or suits in shiny or hi-tech materials.

WOMEN’S TRENDS FOR FALL 2009 This season eyewear revisits the past and takes a glimpse into the future. From classic tortoise eyeglasses to ultra-bold sunglasses, options abound for women this fall.

Feminine Mystique Mystery is in the eyes this fall, as eyewear combines dark and classic styling for an elusive appeal. Frames in metal or deep, rich hues with gradient or dark lenses evoke intrigue while tortoise frames add modern interest to a classic look. Drama and luxury are intensified with subtle details like leather or metal accents on plastic or acetate frames. Create a captivating look by pairing eyewear with a tailored, feminine silhouette of a pencil skirt and voluminous jacket cinched at the waist.


VEW09.qxd

9/16/09

2:53 PM

Page 17

®


VEW09_frames.qxd

9/15/09

11:51 AM

Page 6

E YEWEAR TRENDS FOR FALL 2009 Retro Redux Women’s eyewear pays homage to the past this fall as retro and vintageinspired frames take center stage. Eighties’ Wayfarers and shields are prevalent, providing a funky edge to this retro revitalization. Oversized round and square frames turn up in translucents, two-tones and light hues. Gradient and color-tinted lenses, as well as low-set temples, also add a modern twist to the coveted styles of the past.

Chloe, CL2173 by L’Amy

Harve Bernard, HB561 by Zimco Optics

Seeqa, Grant by Seeqa International

Foster Grant, Cousin by FGX International

D&G, 8059 by Luxottica Group

kensie, moment by Kenmark Group

To make a statement, wear frames with bright colors, a belted disco frock or a power suit with strong and exaggerated shoulders.

Rocker Chic This fall eyewear takes its cue from heavy metal rockers with metallic and leather details. Embellished temples and contrasting browlines take futuristic angular shapes and shields up a notch. Rimless or semi-rimless frames and thick goggles are ultra modern, while mirrored lenses on metal frames exude a tough girl look. Pair caped dresses accented by hardware and contrasting colors with edgy frames and over-the-knee bandage boots to enhance this new wave rocker trend.

Nathan Jenden, Snow Queen by B.Base International

Oakley, Compulsive by Oakley Inc.


VEW09.qxd

9/15/09

3:59 PM

Page 19

She’s got a full schedule. So do her eyes. 6:05AM 3-mile run 7:26AM Get kids to the bus stop 11:00AM Fit patient’s first bifocals 2:00PM Fit in quick workout 3:45PM Update patient database 6:15PM Pull together family dinner 9:05PM Read story to kids

Even an ordinary day can place extraordinary demands on eyes. That’s why the eyewear that you prescribe for your patients —and yourself —starts with the lens material that will always be true to the ever-changing vision needs of everyday life. Only Trivex ® provides the foundation of crisp, clear vision plus ondemand strength in an ultra-lightweight lens. Learn more at ppgtrivex.com.

Christa Eyecare professional Mom Triathlete

© 2009 PPG Industries, Inc. All rights reserved. Trivex is a registered trademark of PPG Industries Ohio, Inc.


VEW09.qxd

9/14/09

1:43 PM

Page 20

A Survival Guide for the Show YOU’RE AT THE SHOW, surrounded by acres of frames, the latest in technology, flash and excitement. The temptation is to stop, fascinated by the displays of frames, and sign up for all the latest and greatest ... but wait! You’ve only been there a few hours, and already you’ve got more frames coming than room to store them. It is easy to be overcome by the plethora of frames presented by an ever–increasing number of suppliers and manufacturers. To take full advantage of the limited time you have, a little planning is essential. Before going out onto the show floor, think about the type of patient you have coming into your practice. Remember, you’re looking at frames for them, not for yourself, and while it is true you need to be excited over any new product, the style must fit into your demographics. Before starting, check over a map of the exhibitors, marking locations of must–see exhibits. Don’t forget to visit the booths of distributors who already service you. Often they will have frames on display you haven’t yet seen, and if you are serviced by one of their reps, you can arrange for an in–office review. Whenever possible, it’s better to expand a current line, or take on

an extra line from the same rep, than to open a new account with a distributor who may have similar frames. If you’ve decided you need to expand in some categories, for instance low–end and high–end frames, plan on visiting those distributors first. Take your time to look through the collections and get whatever pamphlets they might offer. Make notes on the pamphlets, and after you’ve visited your list of exhibitors get away from the hall and go through your material ... preferably that evening in your motel room. Weed through the collections that don’t fit your demographics or style, then re–visit the booths, perhaps making appointments to speak with a representative. Unless you are very sure the collection is going to fit your marketing strategy, it is best not to make a buying decision at the exhibit. Remember, the displays are set up to set–off the collections in their best light, you will probably be dealing with an upper–level sales manager, and the excitement is contagious. While they might offer special savings, the caveat still applies: A sale is no bargain if you don’t need the item being sold! At the same time, though, there are great deals to be made,

and if the collection fits, now might very well be the best time to purchase. Take some time to look over styles you may not have thought to stock and remain open–minded. Pay attention to the predominate styles. Remember you are in the style business, and at the show you’re surrounded by the eminent designers in the industry. One of the hidden benefits of looking through the various exhibits is to get an idea on how to best display your frames. Pay attention to the lighting they use: what type of bulb seems best to bring out the sparkle? What backgrounds are used to keep the frames out front and not hidden by background noise? Are the frames displayed on special surfaces, such as cloths or mirrors? Would that work in your dispensary? If you find a display that is particularly appealing, make note of it and think about setting up a similar display, perhaps to showcase that new high–end line you just bought. Enjoy your time at the show, but remember, despite all the fun and excitement, it is serious business.

Protect Their Vision. Diversify Your Revenue. More than 2.5 million eye injuries occur each year. By using the “Inquire. Inform. Introduce.” strategy you can help patients protect their vision, while at the same time expanding your patient base and diversifying your revenue stream. To learn more about the vision protection and how you can make a difference, visit www.thevisioncouncil.org/ecp or call (703) 548-4560.

helping you to grow your practice


VEW09.qxd

9/14/09

1:43 PM

Page 21

Click, click, click,

your lens order is done. Use one website to order all of your stock lenses electronically. With no usage or ordering fees! Check it out. Visit www.opticominc.com, click on Web Connect Ordering / Matrix Display Ordering, enter TEST for a user name and 999995 for a password. THE OPTICOM SYSTEM The Opticom system offers electronic ordering of optical lens products sold by participating lens manufacturers. By ordering through Opticom, you can place all of your lens orders electronically

Opticom’s Matrix screen ordering is easy, convenient and fast.

in one convenient step. Our services, supported by these manufacturers, are available at no cost to you.

If you are currently ordering lenses from any of the following participating vendors, you can create and submit your order using the Opticom Website at no cost! Arch Vision (Tejin Lenses) Augen Optics Avada Eyewear Bristol C&D Carl Zeiss / AO Sola Conant USA Cunningham Lens Dagas Optical USA Essilor (Silor, PRIO Varilux & Gentex) Eyenovate Fantom Optics Gator Lens Hilco (Supplies) Hoya Lens

I-Coat ILENCO J G Lens Kaenon Polarized KBco LBI Lenses Lensco Melibrad Nassau Lens NXT Sun Lens Optima Oracle Lens Pixel Optics Polycore PolyLens Rodenstock

Green Bay, WI 54308 800-678-4266/Fax 920-965-3203

RSE Optics (Tokai Lenses) Seiko/Pentax Shamir Insight Shore Lens Signet-Armorlite SOMO Optical Specialty Lens/iRx Polaroid Titmus (Frames) Vision-Ease X-CEL Optical Younger Optics Zyloware (Frames)

email: info@opticom-inc.com www.opticom-inc.com


VEW09.qxd

9/14/09

11:42 AM

Page 22


VEW09.qxd

9/15/09

2:38 PM

Page 23


VEW09.qxd

9/14/09

1:44 PM

Page 24

2009 Vision Expo West Exhibitor List A&A Optical Company . . . . . . . . . . . . . . . . . . . . . 20053 A.I.T. Industries . . . . . . . . . . . . . . . . . . . . . . . . . . LP5035 Abbott Medical Optics . . . . . . . . . . . . . . . . . . . . . MS5092 Abeo Solutions, Inc/Crystal Practice Management MS3071 ABS Inc. Smart Mirror . . . . . . . . . . . . . . . . . . . . . LP4035 AccuLens Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . MS5100 Accutome, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . MS6104 Acuity Optical USA, Inc. . . . . . . . . . . . . . . . . . . . . 17047 AcuityLogic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15095 Adidas Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . 18105 Advanced Vision Research . . . . . . . . . . . . . . . . . . MS5088 Adventure in Colors, Inc. . . . . . . . . . . . . . . . . . . . MS6102 Aim Optics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23073 Ajinomoto Trading, Inc . . . . . . . . . . . . . . . . . . . . . LP2074 Alcon Laboratories. . . . . . . . . . . . . . . . . . . . . . . . MS5082 Allergan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS5095 Allure. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12063 Alpha Viana Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . 10103 Alpha Viana Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . MS7104 Altair . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11083 Aluminations LLC. . . . . . . . . . . . . . . . . . . . . . . . . G19011 American Board Of Opticianry . . . . . . . . . . . . . . . 21087 American Express Open. . . . . . . . . . . . . . . . . . . . MS4084 Andy Wolf Fashion GmbH. . . . . . . . . . . . . . . . . . . G22032 Anglo American Optical Co, LTD . . . . . . . . . . . . . G22000 Anthem Blue View Vision . . . . . . . . . . . . . . . . . . . 22067 Arizona Optometric Association . . . . . . . . . . . . . . 20097 Arno Optical Corp. . . . . . . . . . . . . . . . . . . . . . . . . 12109 Art Optical Contact Lens Inc. . . . . . . . . . . . . . . . . MS7083 Art Optical Contact Lens Inc. . . . . . . . . . . . . . . . . 16118 Aspex Eyewear Inc. . . . . . . . . . . . . . . . . . . . . . . . 18041 Augen Optics . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP5049 AXEL S. Modebrillen GmbH . . . . . . . . . . . . . . . . . G21037 Base Curve . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G18028 Bates Display & Pkg. Company . . . . . . . . . . . . . . 9067 Bausch & Lomb . . . . . . . . . . . . . . . . . . . . . . . . . . MS6077 BBH Eyewear, Inc. . . . . . . . . . . . . . . . . . . . . . . . . G21019 BDIwear. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22053 Best Image . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10074 Beta Silicone . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20105 BPI - Brain Power Inc . . . . . . . . . . . . . . . . . . . . . LP8057 Bright Display . . . . . . . . . . . . . . . . . . . . . . . . . . . 9046 Briot USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP6047 C.C. Systems/Ocuco . . . . . . . . . . . . . . . . . . . . . . LP3046 Cac Optical Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . 16107 Cal Coast Opthalmic Instruments. . . . . . . . . . . . . LP4043 California Accessories . . . . . . . . . . . . . . . . . . . . . 18083 Callaway Golf Center . . . . . . . . . . . . . . . . . . . . . . 14109 Calotherm Limited . . . . . . . . . . . . . . . . . . . . . . . . 21047 Canon U.S.A., Inc. . . . . . . . . . . . . . . . . . . . . . . . . MS6063 Capri Optics/Welling Eyewear . . . . . . . . . . . . . . . MR03 CareCredit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20102 Carl Zeiss Meditec . . . . . . . . . . . . . . . . . . . . . . . . 12093 Carl Zeiss Vision Inc. . . . . . . . . . . . . . . . . . . . . . . 12083 Carl Zeiss Vision Inc. . . . . . . . . . . . . . . . . . . . . . . 12097 Cazal U.S.A.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14025 Cerium Optical Products Dallas,Tx. . . . . . . . . . . . LP1055 Channel Cam Inc. . . . . . . . . . . . . . . . . . . . . . . . . 21051 Charmant USA . . . . . . . . . . . . . . . . . . . . . . . . . . . 18101 Chemalux AR, Chemat Technology Inc. . . . . . . . . LP5043 China Light Industrial Corporation for Foreign Economic and Tech Co-operation. . . . . . . . . . . . . . . . . . . . . 18109 Cinzia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G19025 Clariti Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . 10091 24 | EYECAREPROFESSIONAL

Clarity Optometric Technologies. . . . . . . . . . . . . . MS6092 ClearLens . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10115 ClearVision Optical Co Inc . . . . . . . . . . . . . . . . . . 10063 Clivion Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . 21053 Colors in Optics, Ltd. . . . . . . . . . . . . . . . . . . . . . . 12029 Colts Laboratories . . . . . . . . . . . . . . . . . . . . . . . . 10066 Comlite Systems . . . . . . . . . . . . . . . . . . . . . . . . . 12120 Compulink Business Systems Inc. . . . . . . . . . . . . 14101 Conant Optical USA Inc. and Big Island . . . . . . . . LP8051 Corinne McCormack Inc. . . . . . . . . . . . . . . . . . . . G19027 COSTA DEL MAR . . . . . . . . . . . . . . . . . . . . . . . . . 18107 Creative Group. . . . . . . . . . . . . . . . . . . . . . . . . . . 17109 Croakies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17017 Crowell Systems . . . . . . . . . . . . . . . . . . . . . . . . . MS6087 DAC International. . . . . . . . . . . . . . . . . . . . . . . . . LP1037 DAC Vision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP5034 Danyang Nuorishi Optical Co., LTD. . . . . . . . . . . . 17113 Danyang Optimal Optical Glasses Co., LTD. . . . . . MS7101 Danyang Yihua Optical Glasses Co., Ltd. . . . . . . . 18114 De Suave Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . 17045 Designs for Vision . . . . . . . . . . . . . . . . . . . . . . . . MS7094 DGH Technology, Inc. . . . . . . . . . . . . . . . . . . . . . . MS4068 Dream Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . 20104 Dynamic Laboratories Inc. . . . . . . . . . . . . . . . . . . LP2049 E Clips Custom Clip Ons . . . . . . . . . . . . . . . . . . . LP3043 E3 Readers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21035 Eagle Star Security . . . . . . . . . . . . . . . . . . . . . . . MS7109 Eastern States/ Cazal USA . . . . . . . . . . . . . . . . . . 14029 Edge Vision Optical . . . . . . . . . . . . . . . . . . . . . . . 22056 Eight to Eighty Eyewear Inc. . . . . . . . . . . . . . . . . 9054 E-Lens Precision Drill . . . . . . . . . . . . . . . . . . . . . LP3059 Elvin Fenton, O.D. . . . . . . . . . . . . . . . . . . . . . . . . MS7106 Empire Optical Of California. . . . . . . . . . . . . . . . . 16109 Ennco Display Systems, Inc. . . . . . . . . . . . . . . . . 9074 Enni Marco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15083 Eschenbach Optik Of America . . . . . . . . . . . . . . . MS6089 Essilor Lenses . . . . . . . . . . . . . . . . . . . . . . . . . . . 14051 Eurolens . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS8071 Eye Bobs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G18017 Eye Designs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12075 Eye Q Eyewear, Inc. . . . . . . . . . . . . . . . . . . . . . . . 17041 EyeCare Professional Magazine . . . . . . . . . . . . 11120 Eyecom . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS5068 EyeCOR by Nteon. . . . . . . . . . . . . . . . . . . . . . . . . MS6096 Eyemaginations . . . . . . . . . . . . . . . . . . . . . . . . . . MS6071 Eyemed, The Eyecare Plan of America . . . . . . . . . 14040 Eyenovate Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . 14096 Eyequip, Div. Of Alliance Medical Marketing Inc . . MS3069 Eyes of Faith Optical . . . . . . . . . . . . . . . . . . . . . . 22050 Eyevertise . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS6091 Eyewear by ROI . . . . . . . . . . . . . . . . . . . . . . . . . . MR01 Eyewear Designs . . . . . . . . . . . . . . . . . . . . . . . . . 16025 Fairy World, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . 15103 Fashion Optical Displays . . . . . . . . . . . . . . . . . . . 11043 Fast Grind . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP8041 Fatheadz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22049 FCI OPHTHALMICS. . . . . . . . . . . . . . . . . . . . . . . . MS5098 First Insight Corp. . . . . . . . . . . . . . . . . . . . . . . . . MS7075 First Vision Media Group, Inc.. . . . . . . . . . . . . . . . 18116 Fitovers Eyewear/Jonathan Paul Eyewear . . . . . . 19041 FLEXLink Systems, Inc. . . . . . . . . . . . . . . . . . . . . LP4028 Fortifeye Vitamins . . . . . . . . . . . . . . . . . . . . . . . . 19101 Frame Displays . . . . . . . . . . . . . . . . . . . . . . . . . . 17043 Franja Corporation . . . . . . . . . . . . . . . . . . . . . . . . 16116

Freedom Scientific. . . . . . . . . . . . . . . . . . . . . . . . MS7095 Fusion Eyewear Inc.. . . . . . . . . . . . . . . . . . . . . . . G21005 Gateway EDI Inc. . . . . . . . . . . . . . . . . . . . . . . . . . MS5093 Gerber Coburn . . . . . . . . . . . . . . . . . . . . . . . . . . . LP6053 GNS Trading Inc. . . . . . . . . . . . . . . . . . . . . . . . . . 9068 Grant Italia dba Grant USA Estroff Optical . . . . . . G18012 Great America Leasing. . . . . . . . . . . . . . . . . . . . . LP1062 Gripping Eyewear Inc. . . . . . . . . . . . . . . . . . . . . . 18103 Grobet USA-Vigor. . . . . . . . . . . . . . . . . . . . . . . . . LP8035 Group Financial Services . . . . . . . . . . . . . . . . . . . MS3067 Gunnar Optiks . . . . . . . . . . . . . . . . . . . . . . . . . . . 17108 Haag-Streit USA/Reliance . . . . . . . . . . . . . . . . . . MS3063 HAI Laboratories . . . . . . . . . . . . . . . . . . . . . . . . . MS7088 Hard Case . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9109 Hart Specialties, Inc. . . . . . . . . . . . . . . . . . . . . . . 14083 Heidelberg Engineering, Inc. . . . . . . . . . . . . . . . . MS8061 Heine USA, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . MS4066 HILCO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP7035 Hoya Vision Care . . . . . . . . . . . . . . . . . . . . . . . . . 10031 Humanware . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS6088 Hytech Optical LLC . . . . . . . . . . . . . . . . . . . . . . . 9042 I.Frame Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G22005 I-care USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS3073 ICE-TECH Advanced Lens Technologies/THIN-TECH LENS LP4047 iCoat Company . . . . . . . . . . . . . . . . . . . . . . . . . . 20047 I-Concepts Optical . . . . . . . . . . . . . . . . . . . . . . . . 19093 I-dealoptics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14110 Illusion Optical Displays . . . . . . . . . . . . . . . . . . . . 15117 Imtek, LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21039 INHouse Eyewear. . . . . . . . . . . . . . . . . . . . . . . . . G19039 Initium Eyewear. . . . . . . . . . . . . . . . . . . . . . . . . . G18014 Innereactive Media . . . . . . . . . . . . . . . . . . . . . . . MS7089 Innova Systems . . . . . . . . . . . . . . . . . . . . . . . . . . MS6106 Innovative Optical . . . . . . . . . . . . . . . . . . . . . . . . LP1038 Inspire Pharmaceuticals, Inc. . . . . . . . . . . . . . . . . MS8110 Invent Smart . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11119 IPort Media,LLC . . . . . . . . . . . . . . . . . . . . . . . . . . MS7100 Italian Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . G22023 J.F. Rey Eyewear Design/BLI . . . . . . . . . . . . . . . . G20037 JEE VICE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G21006 Jiangsu Dongbao Optical Co. . . . . . . . . . . . . . . . . 20103 Jobson Publishing LLC. . . . . . . . . . . . . . . . . . . . . 19111 Jonathan Cate Eyewear . . . . . . . . . . . . . . . . . . . . 22057 JR Vision Group . . . . . . . . . . . . . . . . . . . . . . . . . . 11077 Jungle Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . 18042 Kaenon Polarized . . . . . . . . . . . . . . . . . . . . . . . . . 11109 Kala Eyewear. . . . . . . . . . . . . . . . . . . . . . . . . . . . G22036 Keeler Instruments, Inc. . . . . . . . . . . . . . . . . . . . . MS4070 Kenmark Group . . . . . . . . . . . . . . . . . . . . . . . . . . 14039 Kio Yamato Optics . . . . . . . . . . . . . . . . . . . . . . . . G18025 Kleerspex. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23055 Kliik:Denmark/Wescan Optical . . . . . . . . . . . . . . . 16031 K-Mars, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22069 Konan Medical Corp. . . . . . . . . . . . . . . . . . . . . . . MS4072 Kowa Optimed, Inc. . . . . . . . . . . . . . . . . . . . . . . . MS5063 L & L Optical . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18046 Lafont Company . . . . . . . . . . . . . . . . . . . . . . . . . G19005 L’AMY Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G19017 LaserStar Technologies Corporation . . . . . . . . . . . LP2050 LBI Atlantic Limited Editions. . . . . . . . . . . . . . . . . 11065 Leybold Optics USA . . . . . . . . . . . . . . . . . . . . . . . LP1050 Liberty Sport . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16049 Lido West Eyeworks. . . . . . . . . . . . . . . . . . . . . . . 10070


VEW09.qxd

9/9/09

3:17 PM

Page 25


VEW09.qxd

9/16/09

2:56 PM

Page 26

2009 Vision Expo West Exhibitor List Lippincott Williams and Wilkins VisionCare Group MS7117 Lite Line Frame Bags. . . . . . . . . . . . . . . . . . . . . . 23077 Live Eyewear, Inc. . . . . . . . . . . . . . . . . . . . . . . . . 12103 Lobob Laboratories Inc. . . . . . . . . . . . . . . . . . . . . MS5086 Logo of the Americas / Premiere Vision . . . . . . . . G18009 Lombart Instrument . . . . . . . . . . . . . . . . . . . . . . . LP2063 Look at Me Kiosks Ltd. . . . . . . . . . . . . . . . . . . . . MS6097 Look Vision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G20030 Lucent Product, Inc.. . . . . . . . . . . . . . . . . . . . . . . 22063 M&S Technologies . . . . . . . . . . . . . . . . . . . . . . . . MS7092 Magic Design/Visual Dynamics . . . . . . . . . . . . . . 9072 Marchon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14063 Marchon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15087 Marco Ophthalmic, Inc. . . . . . . . . . . . . . . . . . . . . MS5071 Marco Ophthalmic, Inc. . . . . . . . . . . . . . . . . . . . . MS5083 Match Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . 10109 Matsco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP4041 Max Eyewear. . . . . . . . . . . . . . . . . . . . . . . . . . . . 21042 McCray Optical . . . . . . . . . . . . . . . . . . . . . . . . . . 12114 Medennium . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS6098 MedOP, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS8073 MEI srl . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP2037 Menizzi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21073 Mezmereyes . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21037 MGM Grand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19116 MIDO s.r.l. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19063 Mildex Optical Inc. . . . . . . . . . . . . . . . . . . . . . . . . 15099 MODA VISION. . . . . . . . . . . . . . . . . . . . . . . . . . . . 21043 Modern Optical LTD. . . . . . . . . . . . . . . . . . . . . . . 9034 MODO Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . 18055 Morel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G18015 My First Shades (MFS). . . . . . . . . . . . . . . . . . . . . 16117 My Vision Express . . . . . . . . . . . . . . . . . . . . . . . . MS5108 National Academy of Opticianry . . . . . . . . . . . . . . 21089 National Optronics . . . . . . . . . . . . . . . . . . . . . . . . LP3048 Nevada Optometric Association . . . . . . . . . . . . . . 15111 Newlight Eyewear- Hand Painted Eyewear. . . . . . G22015 Nidek Corporation . . . . . . . . . . . . . . . . . . . . . . . . 9056 Nordic Naturals . . . . . . . . . . . . . . . . . . . . . . . . . . MS7099 Northgate Enterprises . . . . . . . . . . . . . . . . . . . . . 17115 NSL Testing Lab. . . . . . . . . . . . . . . . . . . . . . . . . . 22073 Oasis Medical . . . . . . . . . . . . . . . . . . . . . . . . . . . MS6090 Oculus, Inc. USA . . . . . . . . . . . . . . . . . . . . . . . . . MS6095 Ocusoft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS5089 OD Professional . . . . . . . . . . . . . . . . . . . . . . . . . . MS6085 Odyssey Medical . . . . . . . . . . . . . . . . . . . . . . . . . MS7091 OfficeMate Software Solutions. . . . . . . . . . . . . . . 13063 OGI Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . G21011 Ono Optical Co., LTD. . . . . . . . . . . . . . . . . . . . . . . 10105 OOH LA-LA DE PARIS. . . . . . . . . . . . . . . . . . . . . . G18024 Ophthalmic Instruments. . . . . . . . . . . . . . . . . . . . MS5074 Ophthalmology Times . . . . . . . . . . . . . . . . . . . . . MS7103 Ophthonix, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . LP2078 Optek. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP4049 Optical Dynamics. . . . . . . . . . . . . . . . . . . . . . . . . LP2039 Optical Exchange . . . . . . . . . . . . . . . . . . . . . . . . . 17025 Optical Specialists . . . . . . . . . . . . . . . . . . . . . . . . MS5097 Optical Works Corporation . . . . . . . . . . . . . . . . . . LP5038 OptiCare Managed Vision. . . . . . . . . . . . . . . . . . . 15089 Optifacts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11053 Optika Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . G21032 Optikam Tech Inc. . . . . . . . . . . . . . . . . . . . . . . . . 8106 Optimate Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . 17057 26 | EYECAREPROFESSIONAL

Optimetrics, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . MS4075 OptiSource International, Inc . . . . . . . . . . . . . . . . LP3037 Optivision, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . LP4034 Optometry Giving Sight . . . . . . . . . . . . . . . . . . . . 1 Optos North America . . . . . . . . . . . . . . . . . . . . . . MS7063 Optovue, Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP2075 Optylux Group Inc. . . . . . . . . . . . . . . . . . . . . . . . . G18033 Ottica Veneta . . . . . . . . . . . . . . . . . . . . . . . . . . . . G22030 OWP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G21041 Packaging Concepts Limited . . . . . . . . . . . . . . . . 11095 Panache Eyetique of New York, Inc. . . . . . . . . . . . 20042 Parasite Design . . . . . . . . . . . . . . . . . . . . . . . . . . G20035 Pech Optical Corp. . . . . . . . . . . . . . . . . . . . . . . . . 15091 Phantom Research Laboratories . . . . . . . . . . . . . LP5042 Pioneer Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . 11097 PixelOptics, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . 10095 Pleasure Ground Eyewear . . . . . . . . . . . . . . . . . . 19108 Polycore Optical USA . . . . . . . . . . . . . . . . . . . . . . LP2057 PolyLens, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . LP1044 Practical Systems Inc . . . . . . . . . . . . . . . . . . . . . LP8039 Practice Director Software . . . . . . . . . . . . . . . . . . MS7093A Precision Tool Technologies . . . . . . . . . . . . . . . . . LP4045 Prisme Optical Group. . . . . . . . . . . . . . . . . . . . . . G21001 Pro Design Eyewear Inc . . . . . . . . . . . . . . . . . . . . G19001 Pro Qual - I.T., Inc.. . . . . . . . . . . . . . . . . . . . . . . . MS5096 ProFit Optix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14099 Qingdao Hu-Sheng International Trading Co, LTD . 17117 Qingdao Sanxingda International Trading Co. LTD 9115 Quantum Optics. . . . . . . . . . . . . . . . . . . . . . . . . . 21083 Queenbead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21045 R&R Imports . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21063 Reflections by Traff . . . . . . . . . . . . . . . . . . . . . . . G21000 Reichert, Inc. - Opthalmic Instruments Division . . MS4074 Rem Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . 11029 Revolution Eyewear . . . . . . . . . . . . . . . . . . . . . . . 20063 Riccino (Xia Men) Optical Co., LTD. . . . . . . . . . . . 10116 Ron’s Optical . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9063 Roseco Optics Inc. . . . . . . . . . . . . . . . . . . . . . . . . 21057 Royal Vision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11092 Rudy Project . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17011 Safety Rx . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP2048 Safilo Group. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17063 Salem Vision Group . . . . . . . . . . . . . . . . . . . . . . . LP1040 Santinelli International . . . . . . . . . . . . . . . . . . . . . LP4055 Satisloh North America, Inc.. . . . . . . . . . . . . . . . . LP3053 Sax-North Atlantic Services . . . . . . . . . . . . . . . . . 17015 Schneider Optical Machines . . . . . . . . . . . . . . . . LP2055 Schnuchel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G18037 ScienceBased Health . . . . . . . . . . . . . . . . . . . . . . MS7098 Scojo New York . . . . . . . . . . . . . . . . . . . . . . . . . . G21017 Seco International, LLC . . . . . . . . . . . . . . . . . . . . MS6101 Seemores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22052 Seeqa International . . . . . . . . . . . . . . . . . . . . . . . G22020 Seiko Optical Products - Pentax Vision. . . . . . . . . 9033 Shamir USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10045 Sharp VA Support Team . . . . . . . . . . . . . . . . . . . . MS5104 Shinhwa International Co Ltd . . . . . . . . . . . . . . . . 18112 Sightpath Medical (formally MSS) . . . . . . . . . . . . MS6103 Signature Eyewear. . . . . . . . . . . . . . . . . . . . . . . . 12041 Signet Armorlite Inc. . . . . . . . . . . . . . . . . . . . . . . 11057 SILHOUETTE . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20050 Silver Dagger. . . . . . . . . . . . . . . . . . . . . . . . . . . . G20025

Smile Reminder . . . . . . . . . . . . . . . . . . . . . . . . . . MS7097 Smilen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21067 SoloHealth, LLC . . . . . . . . . . . . . . . . . . . . . . . . . . MS7090 Specialist Data Solutions . . . . . . . . . . . . . . . . . . . MS4071 Stearns Bank . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP4036 Stemick Optical Inc . . . . . . . . . . . . . . . . . . . . . . . 17116 Studio 3: Occhiali, Inc . . . . . . . . . . . . . . . . . . . . . G22001 Sunairess . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G22007 Superabrasive Inc. . . . . . . . . . . . . . . . . . . . . . . . . LP8055 Supreme Optical . . . . . . . . . . . . . . . . . . . . . . . . . 9050 Switch Vision . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16055 Synemed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS8069 TD Tom Davies . . . . . . . . . . . . . . . . . . . . . . . . . . G21025 Techni Eye Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . MS5094 TEKA Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . G22021 TeleVox Software Inc.. . . . . . . . . . . . . . . . . . . . . . MS3065 Telscreen. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS5070 The McGee Group . . . . . . . . . . . . . . . . . . . . . . . . 9041 The Vision Council . . . . . . . . . . . . . . . . . . . . . . . . 15127 The Vision Council . . . . . . . . . . . . . . . . . . . . . . . . 17129 The Vision of Children Foundation . . . . . . . . . . . . 20093 Tomey Corporation. . . . . . . . . . . . . . . . . . . . . . . . MS4069 Topcon Medical Systems . . . . . . . . . . . . . . . . . . . LP7049 Transitions Optical, Inc. . . . . . . . . . . . . . . . . . . . . 10053 Trispecs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G22018 Tru-Form Optics, Inc. . . . . . . . . . . . . . . . . . . . . . . MS5090 Tura LP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10083 Tuscany Eyewear. . . . . . . . . . . . . . . . . . . . . . . . . 15109 Ultra Optics Co. . . . . . . . . . . . . . . . . . . . . . . . . . . LP1043 Ultra-Palm Optical/ CAZAL U.S.A./ Caviar. . . . . . . 15033 United Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . 18093 Universal Ophthalmic Instruments . . . . . . . . . . . . MS4083 US Ophthalmic LLC . . . . . . . . . . . . . . . . . . . . . . . LP1057 Value/Vivid Eyewear, Inc. . . . . . . . . . . . . . . . . . . . 11049 Veatch Opthalmic Instruments . . . . . . . . . . . . . . . MS4063 Vision One Credit Union . . . . . . . . . . . . . . . . . . . . MS7096 Vision Systems Inc. . . . . . . . . . . . . . . . . . . . . . . . LP1063 Vision-Ease Lens . . . . . . . . . . . . . . . . . . . . . . . . . 16015 VisionScience Software . . . . . . . . . . . . . . . . . . . . MS5101 VisionWeb . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS7111 Vistakon. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS6083 Viva International Group. . . . . . . . . . . . . . . . . . . . 12051 Vizini, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21041 Volk Optical . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS4064 Volunteer Optometric Group. . . . . . . . . . . . . . . . . 22071 VSP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20083 VSP Mobile Eyes . . . . . . . . . . . . . . . . . . . . . . . . . 20087 Vue dc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G19035 Wagner & Kuehner GmbH . . . . . . . . . . . . . . . . . . G21031 Walman Optical . . . . . . . . . . . . . . . . . . . . . . . . . . LP6035 Websystems2 . . . . . . . . . . . . . . . . . . . . . . . . . . . MS7087 West Optical Manufactory Co., LTD . . . . . . . . . . . 9113 Wiley X Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . 9051 Williams Group . . . . . . . . . . . . . . . . . . . . . . . . . . MS7093 Windsor Eyes Cadillac Eyewear . . . . . . . . . . . . . . 17051 Wood Optic USA Corp. . . . . . . . . . . . . . . . . . . . . . G18011 Woodlyn Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS7077 Younger Optics . . . . . . . . . . . . . . . . . . . . . . . . . . LP7043 Younger Optics . . . . . . . . . . . . . . . . . . . . . . . . . . LP8047 ZeaVision, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . MS5106 Zhenjiang Jiangnan Optical Co., LTD.. . . . . . . . . . 19121 Zimco Optics, Inc. . . . . . . . . . . . . . . . . . . . . . . . . 15019 Zyloware Corporation. . . . . . . . . . . . . . . . . . . . . . 15031


VEW09.qxd

9/16/09

2:29 PM

Page 27

Our The Crispest, Clearest AR Coating Ever. Introducing PureCoat by ZEISS TM

VSP® Category D Reimbursement From the inventors of AR, comes the next generation of anti-reflective coatings Over seventy-five years ago, ZEISS invented AR. Today, PureCoatTM by ZEISS is defining the AR category once again. Engineered with a unique blue hue, PureCoat by ZEISS reduces up to 50% more reflections than other leading AR coatings. The result? A crystal clear view of the world. Plus, superior durability in the

Pure Sight - State-of-the-art anti-static technology sealed with a super-slick, smudge and dirt resistant coating keeps lenses cleaner, longer.

form of a tougher, more scratch resistant super-hydrophobic coating, and anti-static technology to help keep lenses cleaner, longer. Clearly, PureCoat by ZEISS is pure vision innovation. It’s time to see the world. Not the lenses.

Carl Zeiss Vision USA 1-800-358-8258 www.vision.zeiss.com

VEW Booth Number 12083 ©2009 Carl Zeiss Vision International GmbH. PureCoat is a trademark of Carl Zeiss Vision International GmbH.

Pure Clarity - Less than 1% luminous reflectance virtually eliminates reflections, making crisper, clearer vision a reality in almost any environment.

Pure Convenience - The super-hydrophobic coating makes lenses easy to clean, while the abrasion resistant, ultra-tough hard coat helps extend their life.


VEW09.qxd

9/14/09

11:12 AM

Page 28


EyeCare Professional - Vision Expo West 2009 Show Guide