HEX DRAWS ON DECADES OF EXPERIENCE IN FASHION, MUSIC, AND ART AND CHANNELS IT TO EQUIP THE NEXT GENERATION OF CREATORS. WE EMPOWER EVERYONE TO EXPLORE THE OUTER LIMITS OF THEIR POTENTIAL THROUGH THOUGHTFULLY DESIGNED PRODUCTS.
Music originally brought founders Dan Maravilla and Trent Valladares together as teenagers living in late 1980’s southern California. Musicians and band-mates, their music style was eclectic, mixing alternative, jazz, funk, and rock - always seeking to create what was not the norm. Even then, their creativity did not stop with sound. Both talented visual artists, they would outfit concerts into total sensory experiences by performing original music as well as transforming the venues with all-encompassing art installations. Clothing and fashion were also on the boys’ radar, often repurposing to create their own clothing and accessories.
After years in the music and art scene, they decided to launch a small startup. Early collections gained attention from many world-renowned brands and they started designing and manufacturing for many established labels. This provided valuable opportunities to see inside great companies and eventually give them the knowledge to be able to launch their own successful brand.
In 2010, Dan and Trent launched HEX. HEX draws on their decades of experience in fashion, music, and art and channels it to equip the next generation of creators. Personal relationships with artists, photographers, and musicians provide unique opportunities for HEX products to truly be designed by creatives from the ground up. This can be seen in the many unique features, details, colors, and patterns that comprise the HEX line today. The goal has always been to provide more than products, but a brand to help empower everyone to explore the outer limits of their potential.
AUTHENTICITY IS ABOUT BEING TRUE TO WHO YOU ARE, EVEN
EVERYONE AROUND YOU WANTS YOU TO BE SOMEONE ELSE.
MICHAEL JORDAN
WHO EVER SAID THAT PLEASURE WASN’T FUNCTIONAL.
– CHARLES EAMES
Creators are the visionaries who shape our cultural experience.
Creativity is a place where we all can find common ground. There are no rules, and no rulers. It is a space animated by our purest ideas and emotions. We believe that everyone has a capacity to create, and we strive to support this spark in whatever field or medium it occurs.
Through product design and community involvement, it is our goal to empower everyone to explore the outer limits of their potential.
HEX x Jim Lee
We are always looking to make people’s lives better by focusing attention on often overlooked details or needs in various applications.
We felt this was the case for the comic and art industry. Rather than designing in a vacuum, we believe in working with respected professionals in any given field to design products that will truly serve the specific needs of that community.
It was a no-brainer to partner with legendary artist and Chief Creative Officer of DC Comics, Jim Lee. With Jim’s help we devel oped a capsule of bags perfectly tailored to comic artists and collectors everywhere.
HEX x Adventure Armenia
Adventure Armenia is a capsule of bags developed as a collaborative project with Harry Kazazian, (Owner and CEO of Exxel Outdoors), Serj Tankian (artist, composer, activist, and the lead singer for System of a Down), and with Sako Shahinian (Creative Director of Exxel Outdoors). This talented group enlisted HEX to work with the team to bring this collection to life.
The purpose of the capsule is to “shine a light” on the beauty of Armenia and support the local economy through Eco-tourism not only to the cities, but also in the smaller villages and countryside. We have selected the non-profit organization, Hike Armenia, to receive some proceeds from this project. The team believes Armenia can become a premier hiking destination by developing the hiking infrastructure and in turn share the awesomness that is Armenia with the world.
DRAWS WHEN THEY ARE LITTLE.
STEP INSIDE THE PARTY, DISRUPT THE WHOLE SCENE.
– BEASTIE BOYS
HEX x DeLorean
There is perhaps no other car brand that so immediately stirs up so much emotion. The cutting-edge, turned cult classic car is still as iconic today as it was when intro duced. The opportunity to work together on an anniversary product was the kind of project we live for. We thoroughly enjoyed the process and had some fun driving around Back To The Future style as well.
