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DINE Whether you want a traditional take on your favorite meal or a daring


new culinary approach, you can be assured that you’ll find everything you’ve dreamed of and more in North Park.


SHOP Hop from shop to shop in the always stylish, always hip shopping hub that is North Park. From the latest styles to the coolest trinkets, North Park offers a blend of convenience and community. PIGMENT



What will you find when you wander around this eclectic neighborhood? From curated boutiques, fascinating art projects, and live music, there’s truly a discovery for everyone who visits.







BEHIND THE PAGES OF THE EXPLORE NORTH PARK MAGAZINE THE NORTH PARK MAIN STREET TEAM ANGELA LANDSBERG // EXECUTIVE DIRECTOR Angela Landsberg, a native San Diegan, grew up in the neighborhood of North Park. She began her position as Executive Director of North Park Main Street in 2011 after years of work in the community. Angela’s dedication to the revitalization of North Park, ability to build partnerships and her love for the community is at the heart of all that she does. Angela enjoys all that her city has to offer by spending time at the beach and parks with her husband, two daughters and dog Rosebud.

JAKE J. ROMERO // ASSISTANT DIRECTOR Jake J. Romero brings a wealth of nonprofit administrative and leadership experience to North Park Main Street, having served in marketing and operational roles. Jake possesses B.A. degrees in Sociology and Fine Art Photography from the University of New Mexico and an M.F.A. in Art Studio practice from San Jose State University. He is committed to serving North Park and making San Diego a better place for communities and businesses to thrive.

RONI SEIBERT-KLEINHEN // FINANCIALS Veronica (Roni) Seibert-Kleinhen is practically a San Diego native. Growing up in North Park most of her life, gives her a unique perspective on changes that have occurred in this vibrant and distinct community. Roni’s expertise in managing grants and complying with rigorous state, federal and local non-profit regulations makes her an invaluable asset at North Park Main Street and the community.

EXPLORE NORTH PARK explorenorthpark.com EXECUTIVE DIRECTOR Angela Landsberg CREATIVE DIRECTOR Anna Gamboa PHOTOGRAPHERS Julie Pinto Demi Johnson Dylan Hooper Jarnard Sutton Ashley Hyman CONTRIBUTING WRITERS Vanessa Balli Anna Gamboa Catt Fields White Carli Bazinett Haley Grosenheider Brijet Myers NORTH PARK MAIN STREET BOARD MEMBERS: President: Matt Gordon Vice President: Rich Geisler Secretary: Steve Codraro Johan Engman, David Gamboa, Troy Geyer, Paris Landen, Travis LeGrand, Brijet Myers, Garrick Oliver, Alma Rodriguez, Patric Stillman and Lynn Susholtz


THE A7D CREATIVE GROUP TEAM ANNA GAMBOA // CREATIVE DIRECTOR + PARTNER Anna Gamboa, Creative Director & Partner of A7D Creative Group, has been actively behind the re-brand of North Park as a San Diego destination. She grants much of North Park’s growth to the unconditional support and comradery from her fellow North Park business owners. Without thoughtfulness and creativity each business owner lends to North Park as a whole, the community would not be what it is today.

DAVID GAMBOA // PRESIDENT + PARTNER David Gamboa is a Past-President, current board member and Chair of the Promotions Committee for North Park Main Street. His service with the organization began in 2009 and his continued commitment to the community is evident in the many hours of work dedicated to making North Park what it has become. David is the Co-owner and President of A7D Creative Group. After starting A7D with his wife, Anna Gamboa, in their home they moved the business to North Park in 2005 and haven’t looked back. 6




A7D CREATIVE GROUP, INC. Lead Graphic Designer: Frankie Azzarelli 619.574.6878 A-7-D.COM | @a7dcreativegroup 2867 UNIVERSITY AVENUE SAN DIEGO, CA 92104 614 FIFTH AVENUE - UNIT C SAN DIEGO, CA 92101



When you think of fashion you might conjure up images of overpriced designer stores that you can’t afford. But in North Park the meaning of fashion is something very different. North Park boutiques focus on local designers whose products are worthy and affordable. Stores boast stylish and trendy men’s and women’s clothing and accessories that are moderate in pricing but extremely chic! Many North Park boutiques cater to upcycling & restyling as a way of creating unique looks that reflect the diverse culture of the people who live, work and play in North Park. When creating this edition of the Explore North Park Magazine, we set out to shine a light on the fashion that is North Park. What better way to do this than with a fashion blogger, clothing model and social influencer to illustrate the style and life attitude of this urban neighborhood. As you persue this edition, you will enjoy meeting Vanessa Bali, our fashion representative and lifestyle model. Vanessa embodies the vibrancy and class that North Park exudes.

North Park is the perfect blend of a classic, historic neighborhood infused with chic, hip culture. We like to think of it as chic meets grit. – ANGELA LANDSBERG



MEET VANESSA BALLI! Featured Photographer Photographer, Designer, Outdoor Enthusiast, and one of A7D Creative Group’s newest employees. Apart from shooting our cover, Julie has filled the pages of our Fashion Forward issue with her bright, clean style & creative vision. This badass photo babe is in her element when on the road, exploring and capturing the world through her eyes. Check out her work! @simhapinto

Vanessa is a fashion blogger, personal stylist, and creator of VIBRANCE High Gloss Hair Serum living in her native city of San Diego. She is married to Rick Morton of Morton in the Morning on Z90. Vanessa was voted as San Diego’s Favorite Style Blogger in 2016 and loves sharing her personal take on current trends, boutiques, and all things fashion and beauty related through her style blog www.vanessaballi.com. Vanessa has been featured in Glamour, Marie Claire, Lucky, Pacific and Locale Magazine and has worked with a number of top brands including Bloomingdale’s, Mercedes Benz, Tommy Hilfiger, Forever 21, The Padres, and Westfield.

FOLLOW VANESSA FOR MORE FASHION, BEAUTY, AND LIFESTYLE TIPS @vanessaballi | vanessaballi.com | vanessaballihair.com



Written By: Vanessa Balli Photographed By: Julie Pinto BEING A FASHION BLOGGER, personal stylist, and lover of clothes in general, I’ve come to appreciate all things fashion related. I was in North Park recently doing some shopping and I came across a couple boutiques I absolutely fell in love with; Mimi and Red, and Rae Boutique. A couple of things I look for when shopping is how versatile a piece of clothing is and how I can incorporate it into my existing wardrobe. We all see something we like, impulsively buy it, then get home and think “what do I wear this with?” That’s usually when I get a call or email asking for styling help! What was great about these two boutiques in particular is one, the staff is amazing and two, the store is set up in a way that makes it easy to shop and they had perfectly styled outfits that were ready to wear. Fall may have taken it’s time to come around this year, but these boutiques were ahead of the curve. I found a beautiful green and floral maxi dress and paired it with ankle boots and a wide brim hat that gives off a very cool girl fall vibe. Once the weather really starts to cool down, adding a jean jacket, oversized trench coat, or leather jacket will keep you on the cozy side. I always say accessories make the look so adding touches of jewelry, a hat, scarf, or a jacket can take your look from day to night.

@vanessaballi vanessaballi.com vanessaballihair.com MIMI & RED 3041 University Avenue San Diego, CA 92104 mimiandred.com | 619.298.7933





These North Park chefs have worked their way to the top of the list & the first in our stomachs!



Shop the North Park Thursday Market every week, year-round, and discover what local farmers and food makers have to offer!


THEY SAID: CHEF MARCOS NAVARRO WEST COAST TAVERN 2895 University Ave. | 619.295.1688 “During the holiday times we all feel rushed and overwhelmed. We have shopping, kids events, holiday parties and last minute gifts that we always forget about. My advice to everyone is plan ahead and cook in bulk while being able to enjoy the festivities. Keep it simple by baking your loved ones some chocolate brownies, cookies and all the comfort food that we all enjoy!”

Local business Superfoods Coffee Co. stocks their kegs of San Diego made probiotic kefir sodas and nitrous cold brew coffees at coffee shops, restaurants and bars around North Park. Come by their booth at the market to pick up a cup to sip while you stroll!

No need to shop hungry: the market features a world of foods ready to enjoy, from Ibo’s Turkish Grill, 500F Gogi Korean food, Bread & Cheese grilled sandwiches and soups, gumbo, poke, and Mozambique dishes, and North Park’s only Indian food from Masala Cottage. Nearby, local restaurants including West Coast Tavern, Waypoint Public, Urban Solace and Tribute Pizza celebrate the seasons with specials based on market ingredients. Frequent chef cooking demonstrations from North Park’s Cardamom Café & Bakery, Saiko Sushi, Tiger! Tiger! and more teach shoppers to use the farmers’ bounty.

CHEF ALYSE WALLACE WAYPOINT PUBLIC 3794 30th St. | 619.255.8778 “One of my favorite dishes to make for Thanksgiving is Honey Jalapeño Cornbread. I use a cast iron to bake, and serve with a little honey and butter while still warm. It’s super easy to make and reminds me of home during the holidays.” CHEF MATT GORDON URBAN SOLACE 3823 30th St. | 619.295.6464 “The fall cooking season and the holiday’s are my favorite time of year. Nothing takes me back in time more than the smell of a simmering stock or a roasting ham or bird in the oven. But we all know the holiday meal is all about the side dishes. My favorite traditions are Celery Root Mashed Potatoes and brussels sprouts simply roasted with chunks of bacon and a little balsamic vinegar and olive oil, and of course the stuffing! Our Urban Solace Cheddar and Chive biscuits make a great start for any holiday stuffing (hint: you can buy them from us a couple days ahead!). Happy Holidays!”


Recently celebrating the one-year anniversary of the North Park Thursday Market, the expanded weekly farmers’ market is located in the heart of the neighborhood at 30th Street & North Park Way. Filling three city blocks, the year-round event fills 80+ tents with local farmers, artisan food producers, multi-ethnic dining offerings, artists and crafters.

San Diego musicians play live music at the market to serenade you while you shop and keep the kiddos entertained.

New later hours mean more community members and chefs rely on the market for their weekly grocery shopping needs. Farmers offer fresh berries, sweet stone fruit, local citrus, leafy greens, crisp broccoli, squash and locally grown flowers. The market’s food vendors use the farmers’ goods to make their sauces, jams, pickles, smoothies and more. Fresh food, live music, catching up with neighbors, greeting visitors, comparing discoveries and sharing recipes: North Park owns Thursdays at the North Park Thursday Market!

Shop for locally made goods at the market and take home one-of-a-kind souvenirs. From sauces to honey to hand-crafted jewelry and small batch soaps, you’ll find something unique at the North Park Thursday Market.


NORTH PARK THURSDAY MARKET 3000 North Park Way 619.233.3901 | northparkmarket.com @northparkmarket

Hours: 3PM - 7:30PM Every Thursday Year-Round, Rain-or-Shine

Helmed by Chef and Owner Matt Gordon, Urban Solace is passionate about creating scratch dishes made from genuine, responsibly sourced, seasonal ingredients. The care put into each dish is evident with each bite. All the meats are natural, hormone and antibiotic free; the seafood selection adheres to the Monterey Bay Aquarium Watch List; their local eggs are from Eben-Haezer along with organic fruits and vegetables whenever possible. Even the cocktail menu is designed with care, with house made syrups, fresh squeezed juices, and aromatic herbs. Their wine menu features sustainable, small production, west coast wines meant to pair with Chef Matt’s menu.

URBAN SOLACE urbansolace.net | 619.295.6464 @urbansolace 3823 30th Street San Diego, CA 92104

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Hammond’s Gourmet Ice Cream’s logo should be “Try to try just one flavor. We dare you.” Because truthfully, just trying one of their decadent varieties is simply not enough. With over 300 unique flavors to rotate from, you can indulge in many other flavors you won’t find else where, like White Chocolate Peanut Butter Oreos, Chocolate Coconut MacNut, and Lychee Cream. With handmade ice cream and 18% butterfat, their ice cream is creamy, rich and dense. They are known for their Ice Cream Flights where you can sample many flavors without the guilt!

HAMMOND’S GOURMET ICE CREAM hammondsgourmet.com | 619.220.0231 @hammondsicecream 3077 University Avenue San Diego, CA 92104




Transformed from one of North Park’s most historic buildings, West Coast Tavern fuses modern with classic, retaining the old-school glamour while pervading a new, laid-back, urban vibe.

HAPPIEST HOUR Serving up North Park’s happiest hours with happy hour seven days a week 4pm-6pm and a late night happy hour Sunday-Wednesday 11pm-close! Join West Coast for great food and drink specials any day of the week. WEST COAST TAVERN westcoasttavern.com | 619.295.1688 @westcoasttavern 2895 University Avenue San Diego, CA 92104

Transformed from one of North Park’s most historic buildings, West Coast Tavern fuses modern with classic, retaining the old-school glamour while pervading a new, laid-back, urban vibe. The vintage, ambiance compliments the incredible menu Chef Marcos Navarro offers. Some of their nightly specials include “Wine About Your Work Week” Mondays with a pasta special and wine, Tequila Tuesdays, Beer Bourbon & BBQ Wednesdays and so much more! The restaurant is known for their amazing late night happy hour, unusual but delicious menu and nightly weekend DJs. A perfect spot to dine before catching a show at The Observatory North Park Theatre, or to watch football games with their 16 brand new TV’s and giant projector. West Coast Tavern is also known for their incredible brunch Saturdays and Sundays. With off-the-wall, yet amazing brunch specials like a toast flight and their famous chicken and waffles. The perfect foods to dine on with bottomless rosé and mimosas, you can be assured that heading to West Coast Tavern for a boozey brunch guarantees a good time. FASHION FORWARD // EXPLORENORTHPARK.COM 13







4101 30th Street 619.793.4777 ripcurrentbrewing.com

3007 University Avenue 619.501.1177 bottlecraftbeer.com





3812 Grim Avenue 619.255.7136 mikehessbrewing.com

3139 University Avenue 619.800.6797 chuckalek.com @chuckalek_biergarten







3000 Upas Street 619.269.5222 moderntimesbeer.com

Stepping into this local North Park favorite guarantees you a good time, whether you’re looking to catch a big game, dance the night away or enjoy one of their award winning burgers.

U-31 offers everything from high-energy game days during the day, to electric nights on the dance floor at night. Spend your Sundays watching football or playing pool with on of their famous burgers in hand, or join them nightly for different themed dance nights. While out exploring North Park, U-31 can easily accommodate any mood you’re in!

U-31 u31bar.com | 619.584.4188 @u31sd 3112 University Avenue San Diego, CA 92104

Tamarindo pays homage to the unique flavors of Latin American dishes, with the perfect blend of food, drinks and ambiance inspired by South America.

TAMARINDO LATIN KITCHEN & BAR tamarindonp.com | 619.955.8770 @tamarindonp 2906 University Avenue - San Diego, CA 92104


Need a place to relax? Want to stay connected? This is the place to catch up with colleagues; debrief your day or broker a deal. Looking for discretion; perhaps even an alibi? Duck in for another “Late Night at The Office” as DJs play rock & roll, indie, disco, boogie, house (electronic), 80s, motown & more.

SWANK & HISTORIC After a day of exploring North Park, remember to drop into The Office for a stiff drink. Arriving fashionably? The nightly entertainment line-up starts at 9pm. If you’ve been touring the neighborhood, making the rounds, be sure to get to The Office if you’re looking to hit the dance floor! The proper mix of cocktails and entertainment will make you do a double-take, because “It’s a business doing pleasure with you”.

THE OFFICE theofficebarsd.com | 619.450.6632 @theofficebarsd 3936 30th Street San Diego, CA 92104 16


This historic post-war North Park Bar opened on 30th Street as Club Belvedere in 1948. In 1956, it became The Office & 1983: Scolari’s Office. After a full remodel in 2008, it changed back to The Office Bar once again. Enter The Office from 30th Street into a different world, a sleek bar with sophisticated cocktails and a 1960s Manhattan vibe, not unlike in episodes of Mad Men. The Office pays homage to mid-century office culture, with vintage graphics and signature cocktails such as the “Big Business”, the “Fringe Benefit”, or the “Esquire”. The Office has perhaps the best Happy Hour in North Park...4-9pm daily...with $3 off Signature Cocktails, $2 off select beer and $1 off well & call drinks. Ranging from DJ’s to live music, each night has its own personality and the dance floor is always moving. *Entertainment starts nightly at 9pm. Thursday through Saturday has something for everyone, while Sunday nights are reserved for San Diego’s longest-running Reggae night and Tuesdays are reserved for Trap (electronic) music. Keep your eyes & ears open for live bands on Monday nights.


SHOPPING FOR A HOME DREAMING OF HOME OWNERSHIP? Or perhaps you’ve outgrown your current home and need something larger? Shopping for a new home can be a bit more daunting than browsing handbags or hats, but it can be just as fun! Following a few simple guidelines can take the stress out of the process and have you planning parties in your new home in no time!

Before you start shopping, you should be pre-approved for a mortgage through a reputable lender. You may qualify for more than you want to spend, or your lender may offer programs that afford you more buying power. The thing to remember is that you live in the payment of the home, not the price, so being clear about your monthly budget is crucial. And by the way, now is not the time to be doing other kinds of shopping. You can tank your home loan by buying a car or putting that new sofa on your credit card. Resist the urge to feather your new nest until after escrow closes! Find a good Realtor. And by that I mean ask your friends and family for recommendations and remember, in this case, experience matters. Discount brokers can sound like a great idea, but this is too big a purchase (or sale) to trust to just anyone. Interview a few candidates and ask for references. Spend some time sorting out your wants and needs, and think about areas in which you’re willing to compromise. For example, if school boundaries or walkability are important, perhaps you would be willing to buy the not-so-perfect home in the right neighborhood. A bonus of a fixer is you get to make it your own. Visiting open houses can also be a great way to get a clear idea of what you like, and get a feel for home prices in neighborhoods that appeal to you. Lastly, keep an open mind! There are great neighborhoods and homes all over San Diego.



CAFFEINE SCENE! While North Park has a great craft beer scene, their coffee shops bring an extra sense of appeal to the neighborhood. The perfect place for the early risers, there are plenty of coffee shops offering everything from regular coffee, nitro cold brew and matcha tea. 1. HOLSEM COFFEE 2911 University Avenue 619.546.8542 | holsemcoffee.com @holsemcoffee

2. DARK HORSE COFFEE ROASTERS 3794 30th Street | 619.955.7447 darkhorsecoffeeroasters.com @darkhorsecoffee 3. SUBTERRANEAN COFFEE BOUTIQUE 3764 30th Street | 619.780.0916 subterraneancoffeeboutique.com @subterraneancoffeeboutique 4. YOUNG HICKORY 4096 30th Street 619.795.6574 | younghickory.com @younghickorysd 5. INFLUX CAFE 3000 Upas Street 619.795.0680 | influxcafe.com 6. COMMUNAL COFFEE 2335 University Avenue 619.363.7737 | communalcoffee.com @communalcoffee 7. CAFFE CALABRIA 3933 30th Street 619.291.1759 | caffecalabria.com @caffecalabria 8. HOLY MATCHA GREEN TEA CAFE 3118 University Avenue holymatchasd.com | @holymatchaa


True North Tavern is part sports bar, part restaurant, and part neighborhood hangout that simply ads up to a good time.

Experience one of Zagat’s picks for “Top 25 Best Breakfast Spots in the Country.” True North Tavern is part sports bar, part restaurant, and part neighborhood hangout that simply adds up to a good time.

The Mission / North Park opened in 1998, becoming an important

Although the San Diego chapter of the California Restaurant

part of the North Park renaissance. The Mission concept specializes

Association made True North their pick for “Best Sports Bar”

in simple, healthy, tasty food with a whimsical edge and a focus on

three years in a row, saying that True North is just a sports bar

artful presentation at an affordable price. By focusing on the use of

doesn’t do this spot justice. With events such as Monday night

simple and fresh ingredients, this vibrant urban bistro promotes living

trivia, Tuesday night Soul Jam featuring live local artists on display,

in an increasingly health-conscious world. Their entrées are creatively

Wednesday night bingo and Sunday brunch; True North Tavern

presented, resulting in artful culinary displays that are sure to please

is much, much more than your typical sports bar. This casual and

the palette.

laid-back neighborhood bar has truly something for everyone. For

Guests dine in dynamic, inviting surroundings with large, bright

sports lovers, it’s a fun atmosphere to catch the big game, with

and airy windows and eye-catching local artwork. The menu, which

TVs everywhere and a 360 degree bar to grab all the craft beer

includes everything from classic pancakes and sandwiches to modern

your heart desires. For foodies, this spot has some high-quality,

Chino-Latino cuisine, is sure to satisfy every appetite. This concept in

eclectic eats that you wouldn’t expect, such their famous, original

healthy dining, combined with pleasant surroundings, is The Mission’s

loaded tots and pandesal sliders, as well as as well as classics like

specialty and has made The Mission a huge favorite among local San

BBQ & jalapeño burgers, salads, and sandwiches. For cocktail

Diegans and travelers from around the world. Serving breakfast and

connoisseurs, grab one of their expertly crafted drinks, always

lunch daily 7am-3pm.

inspired and changing with the seasons. At night, expect to find a packed house dancing and mingling the night away. TRUE NORTH TAVERN truenorthtavern.com | 619.291.3815 @truenorthtavern 3815 30th Street - San Diego, CA 92104

THE MISSION themissionsd.com @themissionsdofficial North Park - 2801 University Ave. | 619.220.8992 Mission Beach - 3795 Mission Blvd. | 858.488.9060 East Village - 1250 J St. | 619.232.7662


It’s clear to see that North Park Optometry is the superior option for vision services!

Head to Bluefoot Bar & Lounge, where they take away all the nonsense to focus on making sure everyone has a fun night. Looking for a night out without all the drama of cover, dress code, and overpriced drinks? Head to Bluefoot Bar & Lounge, where they take away all that nonsense to focus on making sure everyone has a fun night out in North Park. In the evening it’s a laid-back place to play some pool and grab a few drinks. Bluefoot offers an extra long happy hour, from when the doors open until 7:30pm every weekday. Even if it’s not happy hour, the drinks are some of the best deals in town and you can be sure that the bartenders pour them strong. If you’re looking for a great neighborhood dance party, Bluefoot has you covered on weekends (and even some weeknights)! Be sure to check out “The Rewind” every first Saturday of the month. This is North Park’s longest running throwback night, with resident DJs playing the best in classic party anthems and ‘90s gems. Arrive early, and be prepared for a good time. The bar also has a patio on 30th Street so you can take in the views while enjoying beers, cocktails, and good times! BLUEFOOT BAR & LOUNGE bluefootsd.com | 619.756.7891 @bluefootbar 3404 30th Street - San Diego, CA 92104



It’s clear to see that North Park Optometry is the superior option for your vision care services! If you can’t see that…. you may need to pay them a visit! Situated in the heart of North Park on University Avenue, this optometry practice is conveniently located for all of your vision care needs. Whether it’s an eye exam, contact lens exam, emergency eye care, or getting the perfect pair of glasses, this long-standing neighborhood spot has you covered. They have been helping North Park and surrounding communities see better since 1956 when Dr. Alan M. Liker first opened the practice. In 1982, Dr. Mark Delsman came on board to help the office become a local favorite continuing to deliver compassionate service and high quality vision care. Earlier this summer, Dr. Meredith Walton took over as the third doctor to own the practice. With her comes an updated style, a broader selection of hip affordable glasses, and the latest in contact lenses technology at competitive prices. In addition, Dr. Walton is highly skilled in managing eye care emergencies and treating a variety of eye conditions such as glaucoma and dry eye. And, by taking most vision insurance plans, they pass the savings onto you and your pocketbook. The office may have a new look and new owner, but it is still the same great service and the doctors you can trust with the windows to your soul. NORTH PARK OPTOMETRY northparkoptometry.com | 619.298.5524 @northparkoptometry 3068 University Avenue - San Diego, CA 92104

CUTTING EDGE In North Park, the art of the close shave with a straight edge razor is not forgotten. Sculpting everything from beards to the perfect quaffed hairstyle, we have a variety of barbershops that specialize in it all. 1. RAYMOND’S BARBERSHOP 3065 University Avenue 619.295.9348 @raymonds_barbershop 2. 619 BARBERSHOP 3964 30th Street 619.298.6190 3. GOLD COMB BARBERSHOP 3026 North Park Way 619.538.7951 thegoldcomb.com @goldcombbarbers 4. GRIM BARBERSHOP 3811 Grim Avenue 619.994.0682 5. MISTER BROWN’S BARBERSHOP 3064 University Avenue 619.501.8407 misterbrowns.com @misterbrowns 6. GOODFELLAS BARBERSHOP SHAVE PARLOR 2035 University Avenue 619.230.5301 @gfbsshaveparlor

THE ART OF PARKING IN NORTH PARK 3060 University Avenue - Enter garage on 29th Street It’s not just a great place to catch the sunset. The North Park Parking Garage also has inexpensive parking. This four story, artistically designed structure is home to 386 spaces ready for use 24/7. At just $1/ hour during the day and $6 after 6pm, it’s one of the best values in the area. From the rooftop you can enjoy a birds-eye view of the mid-city and on a clear day even a small glimpse of the city skyline. Find your way to 29th Street and pull in to the perfect spot for the day while you roam the neighborhood knowing that your vehicle is safe & secure in the best view in town. FASHION FORWARD // EXPLORENORTHPARK.COM 21


City Tacos elevates your taco to a near art form with local, seasonal ingredients, each taste and flavor is crafted with care and quality in mind.


No matter what you choose at Tostadas, you can be sure that it is an expert work of culinary craft.

Gerry Torres is an innovator in crafted tacos and tostadas, and luckily for North Park, he has shared his gift for flavor with the community. He began with City Tacos, a craft taqueria with indulgent, delicious tacos for only $3.50 a pop (and just $3 during Taco Tuesday!). With gourmet tacos such as El Especial (sautéed shrimp, octopus and squid, oaxaca cheese, tomato concasse, Panko fried snow crab, diced cilantro and Serrano chiles) and Portobello Con Vegetables (grilled portobello mushroom with caramelized pineapple over melted oaxaca cheese), you won’t be able to go back to basic tacos. This restaurant elevates your taco to a near art form with local, seasonal ingredients. Each taste and flavor is crafted with care and quality in mind. To accompany your taco, grab a beer from their selection of San Diego and Mexican beer.

Tostadas, Torres’ second North Park venture, may differ in cuisine offered at City Tacos, but is alike when it comes to quality and execution. The eatery features fresh seafood and expert combinations. To accompany your ceviche tostada, sip on a fresh juice such as the Yellow Submarine (pineapple, cucumber, apple, and carrot) or the Mean Green (celery, parsley, spinach, and carrot). The eatery also offers aguas frescas, beer, and wine to accompany your meal. Beyond tostadas, this hip eatery also boasts a variety of other dishes such as soups, salads, and seafood entrées. No matter what you choose, you can be sure that it is an expert work of culinary craft.

CITY TACOS citytacossd.com | 619.296.2303 @citytacossd 3028 University Avenue - San Diego, CA 92104

TOSTADAS tostadasnorthpark.com | 619.450.4788 @tostadasnp 3139 University Avenue - San Diego, CA 92104


Head to North Park Diner for the classics that will make you feel as though you’ve been transported into a traditional 1950’s American café. North Park Diner has the classic American staples nailed and eating there feels like an escape to an earlier, simpler time.

Get transported from the modern North Park hustle and bustle to a old-fashioned diner vibe known as North Park Diner. Enjoy breakfast classics, ramen, American cuisine and some unique twists on the menu, such as the pictured Soft Shell Crab Burger. With so much variety on the menu and a convenient parking lot right beside, it’s a perfect spot to head with your family while vacationing in San Diego.

NORTH PARK DINER 619.294.3804 @oldmillcafe_sd 3949 Ohio Street San Diego, CA 92104




IN NORTH PARK! Written By: Vanessa Balli | Photographed By: Julie Pinto and Lindsey Marie Photography


YOU MAY THINK OF “HIPSTER” WHEN YOU HEAR NORTH PARK BUT DON’T LET THAT FOOL YOU, North Park is not just for hipsters. Yes it is trendy but that’s a good thing especially when it comes to food, a place after my own heart. There are a number of places in North Park so narrowing down a list is pretty hard but here are my top favorite places to eat: Tamarindo for traditional Mexican food, Pete’s Seafood for authentic east coast sandwiches (try the lobster roll) and beer on tap, West Coast Tavern for strong drinks, American fare and a great happy hour, and City Taco’s for authentic street tacos with a twist. Now that we have food covered, where should you go for the best drinks? Let me tell you!! If whiskey is your drink of choice, you will love Seven Grand. With its dark wood-lined paneling, live music, and pool table this makes for a great evening out. For

a stylish and open bar feel, Polite Provisions offers microbrews and craft cocktails served at the marble countertop bar and underneath a beautiful atrium room. If coffee is more your style, Holsem Coffee offers a unique take with quality and pure ingredients for that perfect cup of coffee every time. The ambiance is inviting and encourages you relax and spend time catching up with friends or working on your laptop. Nightlife in North Park can range from a theatrical performance, musical or concert at the historic Observatory which opened in 1929 to playing old school arcade games at Coin Op. There really is something for everyone in North Park. When it comes to shopping, I’ve got you covered. Whether you’re trying to find the perfect Christmas gift for your




significant other, a holiday dress for an upcoming party, or shopping for holiday décor these stores have everything you need. Mimi and Red is a women’s boutique offering a variety of clothing and accessories that appeal to a wide range of styles and tastes with a SoCal vibe. Another boutique in North Park that offers a wide array of clothing, accessories, and novelty items is Rae Boutique. Whether you’re looking for a date night dress, outfit for work, or a chic of the moment bomber jacket you won’t leave empty handed. If you’re looking for items for your home, gifts, plants, art, or furniture Pigment has you covered on every front. You’ll most likely be drawn into this store by its Instagram worthy pink wall covered in succulents but stay for the beautifully curated collection of goods. With the holidays fast approaching, you’ll most likely have

relatives visiting or heading out of town, and you’ll want to make sure you pamper yourself to relive some stress. Hello Birdie is a boutique nail and lash salon that offers manicures, pedicures and nail art all in a clean and stylish environment. If you love to have unique nails with a beautiful design Hello Birdie has you covered. We all get busy and forget to shave, oops, but fear not, The Undercarriage can take care of that for you, as they offer body waxing and facials in their quaint salon. Lastly, if you’re a local or want to live like the locals, visit the North Park Market every Thursday from 3:00-7:30 pm. for, you guessed it, locally grown produce, prepared foods, artisan grocery items, flowers, and hand-crafted goods. This is a great way to spend a night out with the family.

Shop at Artelexia on Ray Street in the heart of North Park for vibrantly colored kitchenware, home décor, unique art pieces, hand-made clothing and accessories, cards and more, and bring the warmth and charm of Mexican culture home with you.

TAKE THE CULTURE HOME! Whether you’re visiting the Artelexia to make Sugar Skulls in a craft class, picking up a piece of rustic furniture, or choosing a unique gift for a loved one, the experience you’ll have is bound to be special. From brightly colored kitchenware to stylish handbags, intricate tapestries to beautiful wall art, the treasures at Artelexia are selected to evoke the warmth and culture of Mexico for you to take home.

ARTELEXIA artelexia.myshopify.com | 619.501.6381 @artelexia 3803 Ray Street San Diego, CA 92104 26


There is shopping in San Diego and then there is a visit to Artelexia. Walk into Artelexia on Ray Street and you’ll be instantly transported to another world; the vibrant colors, festive décor and astounding art are a feast for your eyes. Make time to explore every inch of this shop, packed full of treasures that owner Elexia de la Parra handpicks herself during her frequent trips to Mexico. What started as a farmers’ market stand in 2008 has grown into a thriving storefront that specializes in unique Mexican imports, creative cultural workshops, and lively community events. Find a wide selection in their airy, sunlit shop. Stock up on greeting cards, decorations, kitchenware, clothing, party favors, cookbooks, fun trivia booklets and books for kids, and even a piñata bar for that special get together. Pick up tote bags to fill with fun surprises to take back home; mini-cactus pins, donkey figurines and hand painted mugs for your morning brew. Celebrate authentic tastes with a paleta (popsicles in fun flavors like chili mango), and hang out to admire the two floor-to-ceiling murals by Channin Fulton - who was also selected as the featured artist for this year’s 21st Annual SDCCU Festival of Arts in North Park! It’s no wonder this is one of the neighborhood’s coolest locally-owned shops.

In its original storefront location since 1950, North Park Flooring, Rug & Carpet Co. remains a lasting hallmark in the historic North Park neighborhood. They continue to serve this vibrant communities generations of valued neighbors, friends and customers.

As a family-owned and operated flooring business in North Park, they specialize in offering affordable luxury carpet, rugs and a variety of hard surface flooring for all residential, commercial, and wholesale needs. This neighborhood store offers a wide selection of instock products with high knowledge and friendly staff in a relaxed family-orientated atmosphere.

NORTH PARK FLOORING, RUG & CARPET CO. northparkflooring.com 619.296.3155 2894 University Avenue - San Diego, CA 92104

There is a reason The Undercarriage has been voted best waxing establishment in San Diego since 2008. The Undercarriage elevates your wax experience from a necessary errand into a luxurious day of pampering, with libations served upon arrival. The estheticians boast over twenty years, so you can be assured you’re in good hands. The Undercarriage offers waxes, brow shaping, antiaging treatments, hyperpigmentation treatments, and pumpkin enzyme peels. The Undercarriage is always thorough, gentle, meticulous and fun, ensuring your experience will be flawless from start to finish.

THE UNDERCARRIAGE theundercarriagesd.com | 619.269.3929 @theundercarriage 3385 B 30th Street San Diego, CA 92104


skin hair nails The Studio Door resides as an arts incubator dedicated to the creative marketplace and the promotion of contemporary artists.

​​Clean Slate Skin.Hair.Nails combines three full service studios, all under one roof in North Park. Their team of Waxaticians™, stylists, and nail technicians offers the best and most up-to-date beauty services available in the San Diego area. Come in for a single treatment or an entire day of pampering and find out why you simply never need to go anywhere else. THE STUDIO DOOR thestudiodoor.com | 619.255.4920 @thestudiodoor 3750 30th Street - San Diego, CA 92104

CLEAN SLATE | SKIN.HAIR.NAILS cleanslatesandiego.com | 619.280.9299 @cleanslate.skin.hair.nails 3180 University Avenue #110 - San Diego, CA 92104

Originally built as a market, Art Produce houses a storefront Gallery, Community Garden, Tostadas Seafood Restaurant, ChuckAlek Beirgarten, and Stone Paper Scissors public art studio. A non-profit cultural space, their mission is to build community and foster civic engagement through arts, education and public culture.

The storefront gallery exhibition space is entirely visible from the sidewalk and was designed to accommodate sculptural installations, cross-disciplinary works, digital media, and performance events. The garden is a public art/performance space focused on aesthetic, educational and sustainable practices with weekly community art classes and houses the family friendly beer garden. In its 17th year this homegrown cultural development project in North Park was awarded 2 “Orchids” for Sustainable Design and Public Art by the SD Architectural Foundation.



ART PRODUCE GALLERY artproduce.org stonepaperscissors.org 619.584.4448 | @artproduce 3139 University Avenue San Diego, CA 92104

Encontro is Spanish for “found,” and trust us... this is a North Park discovery worth finding!

SPECIAL THANKS TO OUR CHEF Chef Jason Hotchkiss has years of experience in the culinary world and within some of the finest San Diego restaurants. He brings a delicious menu of flame-grilled meats & hearty salads that are the backbone of the Encontro dining experience.

ENCONTRO NORTH PARK encontronorthpark.com | 619.255.8778 @encontronorthpark 3794 30th Street San Diego, CA 92104

Encontro just opened its doors last year and has already worked its way into the hearts of North Park locals and tourists alike. This eatery has cemented its status as a bona fide destination in the North Park dining scene with its innovative pairings and chic atmosphere. Encontro’s New American menu takes an inspired twist on some of your favorite classics, for a result that is delightfully unexpected, yet refined. Try their warm brussels sprout salad, chorizo sausage, portobello fries, mini corn-dogs, accompanied by, in true Capital of Craft, a draft! Encontro has a rotating and extensive beer selection, with a strong emphasis on local San Diego beer. From happy hour to Monday Flip Night to Date Night wine specials, this hip eatery is always worth stopping by! And of course, San Diegans love their brunch! Make Encontro your weekend morning stop to sip on Bacon Bloody Marys or bottomless mimosas. Their brunch offerings are varied and delicious - try their infamous “Hangover Cure” (it really works!), BLT Benedict, Cinnamon French Toast or many other DELISH brunch options. Find your way to Encontro if you’re craving a hip ambiance with an authentic dining experience. When you dine at Encontro, your meal will be enjoyed in an eclectic environment with an open layout that allows for people-watching in the hub of North Park’s hub of University Avenue. FASHION FORWARD // EXPLORENORTHPARK.COM 29

The Girl Can’t Help It has jaw dropping, unique vintage clothing for ladies and men; including extremely rare pieces that have stood the test of time.

These days, many “vintage” shops just have clothes that incorporate trends from an earlier time, rather than truly older clothing. If you’re looking for a bona fide vintage shop, head to The Girl Can’t Help It. This boutique specializes in the Golden Age of Hollywood1930s-1970s, heralding a past glamorous era of fashion. Every piece of clothing, accessories, and jewelry tell a story and make bold statements. The jaw-dropping, unique clothing is extremely rare, and since they have stood the test of time, you can be sure these quality pieces will last forever. This award-winning shop came to our community from London. The shop has made a name for itself in the fashion world, inspiring design houses such as Ralph Lauren, Prada and Dior, who would look to the shop’s impressive vintage collection in order to inspire their new designs. Actresses, models and entertainers would also look to the couple behind The Girl Can’t Help It to enhance and inspire their own personal wardrobe. The Girl Can’t Help It decided to leave London in order to seek the warm San Diegan sunshine, and was drawn to funky, eclectic North Park to set up shop in… and boy, are we glad they did! THE GIRL CAN’T HELP IT thegirlcanthelpit.com | 619.795.7169 @thegirlcanthelpitvintage 3806 Grim Avenue - San Diego, CA 92104



Tired of the great North Park coffee shops and impressive craft beer tasting rooms? Of course you aren’t! But do you know what goes great with coffee and beer? BOOKS!

Located one block south of University Avenue in the heart of North Park, Verbatim Books is a used and rare bookstore which features a wide and eclectic range of gently-loved and antiquarian books. They also carry new titles from over 60 local authors. Their zine corner is full of stuff made by local zine and chapbook creators, as well as some of the best from distributors such as Pioneers Press and Microcosm Publishing. In fact, they are the home of San Diego’s largest zine and chapbook selection! This is where books, zines, and art converge. Find old favorites, explore recent titles, or check out what the locals are writing. Enjoy a shopping experience unlike anything else in San Diego. They also buy and trade for your books, every day! Call or visit our website for more information. VERBATIM BOOKS verbatim-books.com | 619.501.7466 @verbatim.books 3793 30th Street - San Diego, CA 92104

Since 2002 RUFSKIN has designed and manufactured fine menswear in San Diego that’s worn around the world.

CRAFTED IN CALIFORNIA Behind the walls of this chic boutique on 30th Street in North Park, RUFSKIN distributed menswear with European flair to more than 75 countries last year. From humble beginnings, their unique designs have developed a loyal following around the world over the last 15 years and welcomes new customers every day.

RUFSKIN rufskin.com | 619.564.7880 @rufskin 3944 30th Street San Diego, CA 92104

What started as a home business in has grown into an internationally known fashion label, but it didn’t happen overnight. Founders Hubert Pouches and Douglas Coats recognized a gap in the men’s denim market when it came to style and fit. From their garage in San Diego they created a line of low-rise jeans that quickly caught the attention of local stores and national wholesalers. As online shopping was becoming more popular, they launched rufskin.com a few years later and sparked international attention. 15 years later the website ships to more than 75 countries around the world. While denim is still at the core of their business their lines have expanded over the years to include sportswear, swimwear, underwear and other complimentary items. Staying true to their roots is important to the founders so everything RUFSKIN creates is still designed and manufactured in Southern California. It’s a rarity these days, but the effort is worthwhile and ensures quality-crafted menswear for their customers. Their mission is simple; To create clothes that make you feel good about yourself. The RUFSKIN man is confident, inventive and unafraid to experiment with his personal style.




Edgy yet refined, located in the heart of North Park. Disconnected Salon has been innovating the hair experience for more than a decade, this neighborhood dime piece is a true gem. Diversity, unique perspectives and artistic ambition is cultivated through a culture of education.

At Disconnected Salon, customer hospitality is paramount. Your experience begins when


you are greeted by our friendly staff. Their goal is to help you feel at home, pampered and served in every way possible. At Disconnected, they want to get to know you, because personality is so important when it comes to your hair: cuts, colors and styles will reflect

Education from behind the chair is our standard, for those that are interested in hands-on advanced learning, we offer monthly workshops that are dedicated to showing you how through live demonstration, then we coach you as you perfect the technique on your own.

you as an individual. They conduct the most thorough consultations, communicate all throughout the process to make sure you are understood and comfortable. Providing you with snacks, drinks, magazines and interesting conversation (if you want to talk, if not, thats cool too). You get to relax while we get to work on your hair. Whether that is through a tingly, head and neck rub during the shampoo, or with our hot towel experience, we have something for everyone. Our living plant walls scrub the air of impurities and produce maximum amounts of oxygen so you will leave feeling revitalized from the inside out.

DISCONNECTED SALON disconnectedsalon.com | 619.298.3830 @disconnectedsalon 3830 30th Street San Diego, CA 92104

Disconnected Salon was created to offer you a truly different salon experience, disconnected from outside stresses of life, come in, unwind, get pampered, get disconnected.



GIFT IDEAS! 2910 University Avenue loveandaesthetics.com | 619.487.9302

Founded in 2000 by Aaron Churder, Overload quickly won over the hearts of the North Park Community setting trends and unpredicted growth.trends and unpredicted growth.

1 1. Tarot of Cocktails Cards

3041 University Avenue mimiandred.com | 619.298.7933 Currently residing on 30th Street this San Diego hub of all things Skate continues to push the boundaries in its industry from limited release sneakers, vintage finds, bold Southern California inspired graphic tees to well curated stock list of like-minded brands as well as a place to host events to coincide with special projects exclusive to Overload.

1 1. Chaser David Bowie Bolt Raglan

3801 30th Street shoppigment.com | 619.501.6318



1. International Hot Girl Nail Polish Features electric coral crème with hot pink undertones. Semi-gloss finish. 2. Mauve Wives Nail Polish Semi-gloss finish.



3. Chevron Wish Filigree Ring Love Tatum Jewelry 4. Cosmic Body Butter Passionflower & Orange Blossom



Small Business Saturday in North Park is a bustling day of unique shopping finds from Instagrammable Holiday decor to local made goods, curated fashion finds, art, live music, eats, drinks and the way we support our local Small Businesses. Skip the mall this holiday season and show your “LOVE” for our North Park Small Business owners, as they offer you a shopping experience like no other from their colorful curated boutiques, record shops, vintage clothing to rare bottled beers, fine art and goods handmade in San Diego. If you are looking for the best place to tackle your holiday gift list in a creative and fun way, save the date for November 25th, 2017. FREE PARKING North Park Garage located on 29th & North Park Way EPIC OFFERINGS throughout North Park. ExploreNorthPark.com #ExploreNorthPark



SECOND CHANCE BEER CO. 4045 30th Street - Suite A secondchancebeer.com | 619.487.1470

NORTH PARK BREAKFAST CO. 3131 University Avenue secondchancebeer.com | 619.487.1470

SOLOMON BAGELS & DONUTS 4152 30th Street

Your Neighborhood Natural Pet Store With A Twist.

EAT, PLAY, LOVE That’s our mantra. We may be serious about natural food, but we have a playful side too! It’s all for the love of dogs and cats.

DEXTER’S DELI dextersdeli.com | 619.738.8677 facebook: /dextersdeli instagram: @dexters.deli twitter: @dextersdeli 3773 30th Street San Diego, CA 92104 36


Dexter’s Deli is North Park’s neighborhood natural pet store, with a twist! We treat every pet like family and we’ll bend over backwards to accommodate you and your pet’s needs. We take pride in our knowledgeable staff and our true passion for educating owners about natural ways to best care for their dogs and cats. “We trust Dexter’s” is the best compliment we can ask for! Although we’re serious about your pets health at Dexter’s Deli, we also know, that everyone loves a party. We are the go-to-spot for all your dogs puppy-party supplies ~ with fresh baked doggy Pupcakes and cakes, party hats and birthday bandannas. Because Dexter’s Deli is all about fresh and locally sourced, we offer our own original fresh-baked natural dog biscuits and select dehydrated 100% USA human-grade meat-jerky for dogs. We love being in the heart of the North Park, where made locally and shop locally is embraced! Come sniff us out - you & your pet will not be disappointed. We’re open Monday through Friday from 9AM - 7PM, Saturdays from 9AM - 6PM and Sundays from 10AM - 5PM.

In a neighborhood with a rich history, OBR Architecture is dedicated to updating North Park buildings, while still retaining the historic aesthetics and art deco style.

This sleek firm is behind many of North Park’s beautifully designed spots, such as Waypoint Public, Bottlecraft North Park and Saiko Sushi and Sake Bar. Parklets, a movement to extend the sidewalk and temporarily inhabit public spaces, will soon be popping up throughout the North Park neighborhood due to OBR. This firm beautifies North Park in more ways than just architecture.

OBR ARCHITECTURE obrarchitecture.com | 619.564.7586 @obrarchitecture 3817 Ray Street San Diego, CA 92104



The Smoking Goat provides guests with a unique culinary experience reminiscent of the french countryside.

One Door North is a New American Craft House with decor and cuisine that pays homage to the outdoors and the spirit of adventure. Come and get your glamp on!

THE SMOKING GOAT thesmokinggoatrestaurant.com | 619.955.5295 @thesmokinggoatrestaurant 3408 30th Street - San Diego, CA 92104

ONE DOOR NORTH onedoornorthsd.com | 619.618.1285 @onedoornorth 3422 30th Street - San Diego, CA 92104

In the artistic hub that is North Park, you can’t taint your artwork with a subpar frame!

The frames you’ll find at Ray Street Framing are pieces of art in themselves. From sophisticated frames to eclectic, they offer a range of budgets and aesthetics, with an artist’s eye for the textures, colors, and proportions that will bring out the best in your piece. So whether it’s a precious family photograph, or your latest modern obsession, or something deliciously risqué, bring it to Ray Street Custom Framing to elevate your art to the next level.



RAY STREET CUSTOM FRAMING raystreetcustomframing.com 619.255.2022 | @raystreetcustomframing 3807 Ray Street San Diego, CA 92104

Get To Know Your Neighbor!

Images by Ghia Larkins

Blending the tastes of New England with a Californian vibe, Pete’s Seafood & Sandwich is a dynamic blend of East and West coasts. At North Park Family Health Center friendly, inclusive, and knowledgeable staff are dedicated to providing the exceptional care our neighbors have come to expect from us for more than two decades. Conveniently located in the heart of the vibrant North Park neighborhood, we offer an array of affordable health care services to meet you and your family’s needs. In addition to our Adult Clinic, we recently renovated our building for our Women’s and Pediatric Clinics. Their Women’s Clinic provides prenatal care, breast and cervical cancer screening, and family planning services to help women make informed decisions about their health. Their Pediatric Clinic offers vaccinations, physical exams, sick care and comprehensive developmental services to ensure your child grows up healthy and happy. Stop by and visit your neighborhood health center today. PETE’S SEAFOOD AND SANDWICH bostonpetes.com | 619.255.8940 @petesseaandsand 3382 30th Street - San Diego, CA 92104

NORTH PARK FAMILY HEALTH CENTER www.fhcsd.org/northpark | 619.255.8699 3544 30th Street - San Diego, CA 92104


Hello Birdie Nail & Lash Lab is boutique nail & lash salon offering creative nail art, premium lash extensions and facial waxing services by appointment. They book up quickly so be sure to schedule ahead. Grab your besties and get the flock down here!

Quality products and services make all the difference at Hello Birdie. Upon entering the


salon you will find a friendly staff of passionate and skilled professionals who care to build lasting relationships with one another and their clients. They strive for an inspiring and fun environment, where you can leave your day-to-day worries at the door and simply enjoy

Have you been searching for a nail salon that can create that unique and fun nail art that you have been dying to try? Look no further, our team of talented nail artists can collaborate with you to come up with the perfect designs for you to express your personal style.

your experience. Not only can you expect a great quality service, but you can rest assured knowing they go above and beyond in matters of cleanliness. After each use, all of their tools are cleaned in a medical-grade machine and stored until the next use in individual, sterilized pouches. While walk-ins are a nail industry standard, Hello Birdie hopes to raise the bar from your typical nail salon experience. Your time is booked specifically for you. Walk-ins are welcome when available, though you are encouraged to schedule an appointment ahead

HELLO BIRDIE NAIL & LASH LAB hellobirdielab.com | 619.358.9875 @hellobirdielab 3032 University Avenue San Diego, CA 92104 40


of time so you can be properly accommodated. They book up fast, so don’t hesitate to schedule your appointment. Either call the salon for our full-time receptionist to assist you in booking your appointment or you can conveniently book on line.

Vernetta’s Dance Studio, located in the North Park Lions Club, in the heart of North Park. Classes are affordable and fun. Adult Ballroom dance class, Sat. at 2:30, Low-impact fitness class, Tuesday and Thursday at 1:30. Kids classes Weekdays and Saturdays. Check us out, first lesson is FREE.

Vernetta’s Dance Studio was established in 1962, making 2017 its 55th year of inspiring youth and adults alike in the art of dance. They teach students of all ages, as young as 2 and as old as 100. Vernetta came to San Diego from Hollywood and was chorographer for hi-profile stars such as Bob Hope and Carol Channing. Students develop strength, co-ordination, balance, and flexibility through dance, whatever genre it might be. Vernetta teaches ballroom and swing, as well as tap, ballet, jazz, Polynesian and belly dancing. Dance and well-being go hand in hand. Bring a friend and try a class. Classes are affordable and the first class is always free.

VERNETTA’S DANCE STUDIO vernettadance.com 619.260.1707 3927 Utah Street San Diego, CA 92104


DATE NIGHT AT WEST COAST Written By: Vanessa Balli Photographed By: Lindsey Marie Photography Being newlyweds my husband Rick and I make it a priority to have regular date nights. With our extremely busy schedules it’s important to pause, disconnect from work, and reconnect with each other. We are obsessed with delicious comfort food and finding new places to explore, which is why we always choose a new restaurant in a different part of town to try. For this particular date night, I wore a long velvet dress from Rae Boutique, Rick in jeans and a cashmere sweater, and headed to North Park to get drinks and dinner at West Coast Tavern. I love it here! The atmosphere is dark yet inviting and is also inside one of North Park’s most historic buildings which add to the cool vibe of this place. We were greeted by the hostess and made our way to the bar where we ordered the Chupacabra, a spicy take on the margarita and a Drink First, Ask Questions Later, a vodka drink infused with strong citrus...yum! If you like strong drinks West Coast Tavern has you covered. After sipping on our cocktails we made our way out to the patio, ordered the Charcuterie Cheese Board and laughed till the sun went down. If there’s one thing you need in any relationship, its laughter - and we certainly know how to make each other laugh, it’s what won me over for sure! We ordered a few more dishes to share, a couple more cocktails and then finished the night by walking hand in hand down University Ave. to enjoy the crisp fall air. Date Night perfection for sure. I know we typically choose new places to try, but we’ll definitely be back to West Coast Tavern for another date night.

WEST COAST TAVERN 2895 University Avenue San Diego, CA 92104





Explore the hip and vibrant North Park neighborhood at the annual SDCCU Festival of Arts in North Park. This annual free festival has grown into a local tradition that includes amazing local art, exciting live music including dj sets, funk rock, world music and dance performances, vendor booths and fabulous food. The annual festival is always held on the third Saturday in May, Save the date!

We like to keep things local with our festival sponsor San Diego County Credit Union, which is San Diego’s largest locally owned financial institution.

It wouldn’t be a festival in San Diego without some craft beer! The Craft Beer Block showcases all of the great local craft beer in our city, including North Park’s very own breweries.

North Park is one of the biggest neighborhoods in San Diego with an urban street art scene, with graffiti and art shown throughout the community. Live art at the festival has become one of the most popular attractions at the SDCCU Festival of Arts in North Park.

On the forefront of the art scene, the SDCCU Festival of Arts in North Park celebrates all types of art forms including a live art element. There will be something for everyone, including the kids. Our hands-on Kids Art Block offers children the chance to participate in a variety of interactive activities designed to stimulate and inspire their imaginations and create their own masterpieces. Come thirsty to the Craft Beer Block and sample brews from San Diego’s favorite breweries. Featured in Resortsandlodges.com Organized by the North Park Main Street Business Improvement District; all proceeds benefit North Park Main Street, the non-profit organization committed to the development of the North Park small businesses. Thank you to our title sponsor San Diego County Credit Union for making this event possible.

SDCCU FESTIVAL OF ARTS IN NORTH PARK 30th Street & University Avenue 619.294.2501 northparkfestivalofarts.com @northparkmainstreet SDCCU FESTIVAL OF ARTS IN NORTH PARK 2018 Saturday, May 19th, 2018





THURSDAY MARKET // EVERY THURSDAY www.northparkfarmersmarket.com





The Thursday Market is open every Thursday from 3PM to 7PM on North Park Way, rain or shine! The Market features roughly 75 - 85 independent vendors presenting fresh, locally grown, seasonal, and organic produce and flowers, as well as handmade arts and crafts, and tempting selections of gourmet food. 2

NORTH PARK AFTER DARK // QUARTERLY www.northparkafterdark.com

Walk along the streets of San Diego’s hippest neighborhood while you shop, sip, and snack at some of San Diego’s most eclectic boutiques, galleries, cafés, and bars. Over 30 businesses will remain open until 9PM and all will be offering specials, refreshments, and entertainment for you to enjoy. 3

SDCCU FESTIVAL OF ARTS // MAY www.northparkfestivalofarts.com

Spend the day with family and friends exploring the historic and hip North Park neighborhood on University Avenue between 30th and 32nd Street. This free festival has grown into a local tradition that includes unique art, vendor booths, live graffiti art demonstrations, fabulous food, craft beer, and exciting live music performances spread across several stages.



RAY AT NIGHT // 2ND SATURDAY NIGHT www.rayatnight.com

Held the second Saturday of the month, Ray at Night is the largest and longest running monthly art walk in San Diego. 5

TASTE OF NORTH PARK // OCTOBER www.tasteofnorthpark.com

The Taste of North Park combines more than 40 restaurants, microbreweries, local galleries, and boutiques who open their doors on a Saturday afternoon and spill out onto the sidewalks with tantalizing sample cuisine. From cafés and bistros to five-star dining, the event affords foodie fanatics from the North Park hood and from all over San Diego the perfect opportunity to sample an array of delicious and diverse cuisines. 6

TOYLAND PARADE // DECEMBER www.toylandparade.com

Unwrap some magic during the holiday season and partake in festive fun at the annual North Park Toyland Parade & Festival. North Park will warmly welcome friends and family to bundle up and delight in San Diego’s most joyful parade. 7

VIVA NORTH PARK // MAY www.citytacos.com/vivanorthpark

A festival that celebrates the multicultural experience that is North Park.


QUEEN BEE’S ......................................................................................... 39

AESTHETIC SAVOIR ............................................................................ 41

RAY STREET CUSTOM FRAMING ................................................... 38

ART PRODUCE / STONE PAPER SCISSORS ............................. 28

RUFSKIN ................................................................................................... 31

ARTELEXIA ............................................................................................ 26

SDG&E ....................................................................................................... 37

BARONS MARKET ............................................................................... 23

TAMARINDO LATIN KITCHEN & BAR ............................................ 15

BLUEFOOT BAR & LOUNGE ............................................................ 20

THE GIRL CAN’T HELP IT .................................................................. 30

CITY TACOS ............................................................................................ 22

THE MISSION ........................................................................................... 19

CLEAN SLATE SKIN HAIR NAILS ................................................... 28

THE OFFICE ............................................................................................. 16

DEXTER’S DELI ..................................................................................... 36

THE SMOKING GOAT .......................................................................... 38

DISCONNECTED SALON .................................................................. 33

THE STUDIO DOOR ............................................................................. 28

ENCONTRO ........................................................................................... 29

THE UNDERCARRIAGE ...................................................................... 27

HAMMOND’S GOURMET ICE CREAM ............................................ 11

TOSTADAS ............................................................................................... 22

HELLO BIRDE NAIL & LASH LAB .................................................. 40

TRUE NORTH TAVERN ........................................................................ 19

KIM HAWLEY - ASCENT REAL ESTATE ........................................ 17

U-31 .............................................................................................................. 15

NORTH PARK DINER ........................................................................... 23

URBAN SOLACE ...................................................................................... 11

NORTH PARK FAMILY HEALTH CENTER .................................... 39

VERBATIM BOOKS ............................................................................... 30

NORTH PARK FLOORING, RUG & CARPET CO. ....................... 27

VERNETTA’S DANCE STUDIO ........................................................... 41

NORTH PARK OPTOMETRY ............................................................. 20

WAYPOINT PUBLIC .............................................................................. 35

OBR ARCHITECTURE .......................................................................... 37

WEST COAST TAVERN ........................................................................ 13

ONE DOOR NORTH ............................................................................. 38

WORKING CLASS .................................................................................. 15

PETE’S SEAFOOD ................................................................................ 39

WANT A CHANCE TO BE FEATURED IN OUR UPCOMING ISSUE OF THE EXPLORE NORTH PARK MAGAZINE? CONTACT: Angela Landsberg 619.294.2501 | angela@northparkmainstreet.com


NORTH PARK FROM BEACHES 1. Take I-5 to I-8 east & take I-805 south 2. Exit University Avenue 3. Merge onto Boundary Street 4. Turn left onto University Avenue 5. Head west to the heart of North Park, San Diego

FROM NORTH COUNTY 1. Head south on I-5 or 163 & take I-8 east 2. Take I-805 south 3. Exit University Avenue & merge onto Boundary Street 4. Turn left onto University Avenue and head west to the heart of North Park, San Diego

FROM MISSION VALLEY 1. Head east on I-8 & take I-805 south 2. Exit University Avenue 3. Merge onto Boundary Street & turn left onto University Avenue 4. Head west to the heart of North Park, San Diego

FROM DOWNTOWN, SAN DIEGO 1. Take Fifth Avenue north to I-5 south 2. Exit onto Pershing Drive 3. Continue on to Upas Street arriving at 30th Street

PUBLIC TRANSPORTATION & RIDE SERVICES 1. UBER // www.uber.com 2. LYFT // www.lyft.com 3. TRANSIT // www.sdcommunte.com www.sdmts.com - Busline 2


North Park is located in mid-city San Diego, with Balboa Park to the Southwest, Hillcrest to the West, and Mission Valley to the North. FOR INFORMATION ON WHERE TO STAY VISIT: www.sandiego.org/where-to-stay/hotels-resorts
























HOW NORTH PARK MAIN STREET CAME ABOUT & HOW EXPLORE NORTH PARK WAS BROUGHT INTO THE MIX. The making of a brand... the North Park culture of unique boutiques, eateries, breweries, and galleries warranted a marketable brand and organically demanded to be known as a top San Diego destination. I’ve thoroughly enjoyed the creative process of making it happen, and am excited to see what the future of Explore North Park brings to our community. – ANNA GAMBOA // CREATIVE DIRECTOR + PARTNER



NORTH PARK MAIN STREET (NPMS) is a member-based, non-profit organization formed in 1985 for the purpose of revitalizing and marketing North Park’s commercial district. NPMS is led by a volunteer Board of Directors comprised of business and property owners. Professional economic development staff carry out the organization’s day-to-day operations, which include programs and projects designed to improve local business conditions. Some of these activities include: organizing special events and marketing campaigns, fostering member communications and public meetings, guiding streetscape improvements and beautification projects, and technical assistance to and public advocacy on behalf of the districts small business owners. NPMS is under contract with the City of San Diego to manage the Business Improvement District (BID) whose boundaries run along the primary commercial corridors of University Avenue and 30th Street. The BID includes more than 600 North Park business members who each pay an annual assessment that helps to underwrite the work of NPMS. NPMS leverages these annual fees to provide a notable return on its members’ investment in the community. www.northparkmainstreet.com // 619.294.2501 3076 University Avenue - San Diego, CA 92104

EXPLORE NORTH PARK is a marketing campaign, supported by a grant from the City of San Diego’s Economic Development Department. The goal of Explore North Park is to market this vibrant community as a destination for food, entertainment, unique shops and art. By catching the attention of not only the locals but those visiting San Diego as well, our goal is to add North Park to the known list of hot spots such as the beaches, Balboa Park, the Gaslamp District, and La Jolla. The Explore North Park campaign includes this publication, as well as the Explore North Park website and social media profiles. www.explorenorthpark.com @explorenorthpark // #explorenorthpark

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Profile for Explore North Park

Explore North Park Magazine // Fashion Forward  

The Fashion Forward issue of our Explore North Park magazine sheds a light on the stylish heartbeat of this hip neighborhood. In this editio...

Explore North Park Magazine // Fashion Forward  

The Fashion Forward issue of our Explore North Park magazine sheds a light on the stylish heartbeat of this hip neighborhood. In this editio...