MADE on MAIN STREET

50TH AND FRANCE has long been an anchor shopping destination in Edina. From its smart and stylish specialty shops and mainstay retailers to its collection of delectable cafes and restaurants, this beautiful outdoor shopping area is the perfect conglomeration of metropolitan flair and neighborly ambiance. Parking options are bountiful, so feel free to spend the day roaming this upscale stretch of boutiques and eateries, and watch yourself fall in love with this charming outdoor shopping district.

Bumbershute

Owner Kathryn Paulsrud describes the hallmark of Bumbershute as clean lines and nice fabrics, all on-trend. You’ll want to stop in on your hunt for basics or something special.

3811 W 50th St. // 952.475.2684 bumbershute.com // bumbershute

Coccinella

Easily capturing the energy and vitality of the scarlet coccinella ladybug—its namesake— this shop offers a wide selection of luxurious Mediterranean products ranging from high-end, organic olive oils and vinegars to Turkish cotton peshtemals and towels to handcrafted ceramics and glassware. 4946 France Ave S. // 952.479.7015 coccinellastore.com // coccinella_usa

Evereve

This casual, contemporary boutique offers fun and efficient apparel finds. Trendy basics and fashionable favorites from brands like BB Dakota, Lost and Wander and Vince Camuto are always in stock—all perfect for a date night or girls’ night out.

3914 W. 50th St. // 952.746.8255 evereve.com // evereveofficial

Grethen House

From shearling-lined Golden Goose Deluxe sneakers to hand-dyed silk sets, Grethen House is your go-to for carefully curated and effortlessly chic pieces. The upscale boutique offers designer fashions from names like Ace & Jig, Isabel Marant Étoile, Comme des Garcons and 6397 as well as professional and attentive customer service.

4930 France Ave. S. // 952.926.8725 grethenhouse.com // grethenhouse

Shop In The City

Their motto is “fun stuff for fun people.” Find unique gifts, clothing and accessories at this family-owned boutique. 3116 W. 50th St. // 952.658.6551 shopinthecity.com // shopinthecityedina

Your Cbd Store

Founder Rachael Quinn’s life was affected by Crohn’s disease, and CBD helped gain her quality of life back. Quinn knew she had to share this experience with others, which led her to open the first store in 2018. She and her husband went on to found an innovative product line under the name SunMed using the highest quality ingredients.

5051 France Ave S. // 612.236.4080 Cbdrx4u.com/find-us/minnesota/edina

Equation

With a style that’s a little more on edge, Equation offers trendy fashions, home acces- sories and gifts. The sophisticated boutique stocks national lines like Anine Bing and J.O.A. and products from local makers like Tess+Tricia and Love & Drishti for a mix of colorful prints and fresh takes on staple classics.

5045 France Ave. S. // 612.886.2346 equationmn.com // equationmn.com

BLUEBIRD BOUTIQUE

Fashionistas should make time for a visit to this popular neighborhood boutique, stocking brands like Citizens of Humanity and Antik Batik. And if you’re in the market for a pair of jeans, you’ll find a tempting assortment of colors and styles.

3909 W. 50th St. // 952.746.8675 bluebirdboutique.com // bluebirdedina

R.F. MOELLER JEWELERS

R.F. Moeller has been selling fine jewelry to sophisticated customers for over 50 years. Whether you’re looking for the perfect engagement ring or want to add a sparkling piece to your jewelry collection, the friendly and knowledgeable staff at R.F. Moeller will guide you in making the ideal selection.

5020 France Ave. S. // 952.657.7271 rfmoeller.com // rfmoellerjeweler

HARRIET & ALICE

Find beautiful yarn for your next knitting project, along with locally-made gifts such as pottery, jewelry and more.

3922 W. 50th St. // 952.500.9724 harrietandalice.com // harrietandalice

ANNIKA BRIDAL BOUTIQUE

Is there a wedding in your future? You’ll discover current and classic styles at this exclusive bridal shop in Edina.

3940 W. 50th St. // 952.303.6801 annikabridal.com // annikabridal

WINK GIFTS & BOUTIQUE

This shop is just the place to find the perfect gift. With popular lines including Lindsay Phillips and Mona B., the challenge at Wink isn’t finding the perfect gift, it’s how to choose which gift is the most perfect.

5019 France Ave. S. // 952.929.0701 livelaughlovegifts.com

Paper Source

Browse a lovely selection of cards, notes, wedding and shower invitations, gift wrap and even the gift itself at this local favorite.

4954 France Ave. S. // 612.259.1000 papersource.com // papersource

CHUCK & DON’S PET FOOD AND SUPPLIES

The Minnesota-based store for pet parents offers the best toys, leashes, bedding, apparel and grooming products as well as healthy treats and food your pet will love. Pet grooming services are also available by appointment.

5045 France Ave. S. // 612.814.4160 chuckanddons.com // chuck_and_dons

Cos Bar

Skin care products, fragrances and make-up from brands like Laura Mercier and La Mer are well stocked at this chic beauty spot.

3905 W. 50th St. // 952.303.6249 cosbar.com // cosbar

Lush Cosmetics

Delightful lotions, perfumes and much more—including the popular bath bombs— are the perfect way to treat yourself. With imaginative colors and scents, Lush is a treat for the senses.

3915 W. 50th St. // 952.922.8063 lushusa.com // lushcosmetics

Wild Ivy

This women’s boutique with an earthy, clean vibe just opened in the Nolan Mains development in late 2021. The brand’s mission is to inspire confidence and to dress for your true self.

3933 Market St. // 612.889.4180 shopwildivy.com

MARGARET O’LEARY

Casual creations that are both luxurious and sustainable are what you can find at Margaret O’Leary, also located in the Nolan Mains development. High quality knits and cashmere top the list of most popular items, but you’ll also find great outerwear and accessories.

3911 Market Street

Margaretoleary.com // margaretoleary

STRANGER & CO.

This small, female-owned shop is also a newbie at Nolan Mains and focuses on making quality design accessible and primarily represents artists that are women, people of color, lgbtq and immigrants.

3921 Market Street strangerandco.com // stranger.and.co