Investors’ Guide
The Hidden Gem of Southwestern Ontario
Photos provided by Central Counties Tourism
EXPLORE DUFFERIN
Investors’ Guide
The Hidden Gem of Southwestern Ontario
Dufferin County is a picturesque region located in southern Ontario, just northwest of the Greater Toronto Area. Known for its stunning natural landscapes, vibrant communities, and blend of rural and urban living, Dufferin offers a unique quality of life. The County comprises several towns and townships, including the Township of Amaranth, Township of East Garafraxa, Town of Grand Valley, Town of Mono, Township of Mulmur, Township of Melancthon, Town of Orangeville, and Town of Shelburne. Incorporated in 1881, Dufferin County has a rich history and a strong sense of community, making it an attractive destination for residents, businesses, and visitors alike.
With a focus on sustainable growth and tourism, the County is dedicated to preserving its natural beauty while fostering economic development.
Get to know Dufferin County
Nestled just 45 minutes north of Toronto, Dufferin County is home to approximately 71,000 people and boasts picturesque landscapes, vibrant outdoor recreational activities, and charming small towns.
population
71,400 area
1,486 km 2
municipalities
8
Known for its expansive natural areas, Dufferin County offers ample opportunities for sustainable outdoor tourism, further enhancing the region’s appeal. Visitors enjoy a wide range of outdoor activities, including hiking at various trail networks, cycling through the beautiful countryside and lush forests, skiing in the winter, and nature watching at many conservation areas and parks. The vibrant cultural scene, enriched by captivating performances and annual festivals, adds to the area’s artistic allure. Coupled with its rich agricultural and heritage assets, Dufferin County provides a wellrounded visitor experience, fostering economic growth and delivering an authentic sense of place.
Outdoor tourism is in high demand and Dufferin County is full of opportunities.
OUR RESIDENTS
A snapshot of our community
Located in the thriving heart of south-central Ontario, Dufferin County is an ideal destination for investors seeking a region rich in natural beauty, vibrant communities, and promising growth opportunities.
Known for its picturesque landscapes, including rolling hills and lush forests, the county offers a unique blend of rural charm and economic potential. With a strong focus on outdoor recreation, supported by numerous parks, trails, and year-round activities, Dufferin County is not only a haven for residents but also a prime location for investment in tourism, real estate, and community development.
living in the county
$48.5K median household income $116K community diversity
THE JOB MARKET
A ready workforce
Dufferin County offers a highly skilled and educated workforce, supported by excellent local education and training facilities. Strategically located with easy access to major transportation routes and urban centers like Toronto, the county ensures strong business connectivity and opportunities.
Its vibrant community spirit, coupled with a high quality of life, attracts and retains top talent. With a supportive business environment that fosters innovation and growth, Dufferin County is a prime destination for businesses looking to thrive and expand.
QUALITY OF LIFE
Work hard, play harder
% education
employment sectors
Dufferin County offers an exceptional quality of life, combining picturesque landscapes with a welcoming community.
The county boasts abundant parks, trails, and outdoor recreation opportunities, making it a haven for nature enthusiasts. Residents enjoy top-notch schools, healthcare, and a vibrant arts scene, all within a supportive business environment. For professionals and entrepreneurs, Dufferin County provides the perfect blend of rural charm, modern amenities, and proximity to Toronto, ensuring both business growth and a balanced lifestyle. Whether investing, starting a business, or seeking tranquility, Dufferin County promises a fulfilling and enriching experience.
Dufferin’s Logistics Advantage
With a supportive business environment, access to major transportation routes, and proximity to the Greater Toronto Area, Dufferin County is ideal for both family life and business investment. Experience the perfect mix of rural charm and urban convenience in Dufferin County, where opportunity meets tranquility.
Connected so closely to the GTA, the Golden Horseshoe, and the Barrie-Collingwood corridor, Dufferin County benefits from Ontario’s largest hubs for air, rail and water transport.
international connections 172 domestic connections 50
Dufferin County provides easy access to the major 400 series of highways
Ports of entry
YEAR-ROUND TOURISM
A reason to visit every season
Dufferin County offers year-round tourism that appeals to a wide range of visitors. From hiking and cycling in the scenic landscapes during spring and summer to vibrant fall foliage tours and winter sports like skiing and snowshoeing, the county is a destination for all seasons.
With its charming small towns, local festivals, and cultural events, Dufferin County provides a rich, immersive experience that draws tourists throughout the year, making it an attractive location for tourism-related investments.
WINTER
Winter in Dufferin County offers a wonderland of activities and events. Enjoy cross-country skiing, snowboarding, snowmobiling and snowshoeing on the many trails and businesses in the County. Visit seasonal displays, tree farms and local craft and holiday markets. Winter in Dufferin is all about embracing the cold and the cozy, with plenty of opportunities for adventure and celebration.
SUMMER FALL SPRING
Summer in Dufferin County is all about outdoor adventures and vibrant community events. Enjoy canoeing, kayaking, or fishing, or take a scenic drive along the hills. Many large festival and events are held in the summer the drive visitors from near and far. Summer is the prime time for enjoying a round of golf at one of the county’s beautiful courses.
As the snow melts and the landscape bursts into bloom, Dufferin County comes alive in spring. Explore scenic trails in the County where you can hike, bike, or birdwatch among budding trees and wildflowers. Take part in outdoor activities and visit local farmers’ markets, where you can find fresh produce and artisan goods.
Fall transforms Dufferin County into a tapestry of vibrant colors, making it a prime destination for scenic drives. Visit the local apple orchards and pumpkin patches, or attend the Fall Fairs, a celebration of agriculture with events, contests, and live entertainment. Hike through brilliant foliage or take a horseback ride through the countryside to fully experience the beauty of autumn.
Dufferin’s warm and infectious pace of life has made it a great destination getaway for GTA day trippers seeking to replenish and recharge their batteries.
Shelburne
annual tourists (2022)
1.2 million
annual spend (2022)
$95 million
top 5 visitors (2022)
Orangeville
annual tourists (2023)
1.5 million
annual spend (2023)
$132 million
top 5 visitors (2023)
Sample itineraries
The bustling activity in these two downtown city centres suggests even greater overall countywide visitation. Based on 2024 data, visitors to Dufferin County fall into one of 5 categories:
Epicurean Explorer
The Epicurean Explorer seeks a culinary journey like no other, craving comfort food or fine dining experiences crafted with locally sourced ingredients. They enjoy: meeting producers farm to table wineries and breweries food festivals
Terra Trekker
The Terra Trekker seeks nature therapy and a deep connection with the natural world. They enjoy: nature walks and hikes bike rides birdwatching fishing conservation activities
Thrill Seeker
The Thrill Seeker craves adrenalinefueled adventures amidst Dufferin County’s breathtaking landscapes. They enjoy: mountain biking kayaking skiing snowboarding
Cultural Curator
The Cultural Curator is a seeker of arts and culture experiences, reveling in discovering local talent, heritage, and storytelling traditions. They enjoy: creative expressions art and pottery historical explorations cultural experiences craft shows
Family Funatic
The Family Funatic seeks exciting experiences that bring their loved ones together amidst the beauty of Dufferin County. They enjoy: nature activities family adventure museums parks sports and games
Toronto
Brampton
Mississauga Barrie
Chatsworth
Toronto
Mississauga
Guelph
Barrie
Cambridge
INVEST
A county ready for development
Dufferin County is on the cusp of significant growth, with its population projected to reach 90,000 by 2051. This rapid expansion creates a wealth of opportunities for investors looking to tap into an emerging market.
The county’s robust infrastructure, strategic connectivity to major markets, and strong talent pool make it an ideal location for businesses poised for growth. With a welcoming community and pro-business policies, Dufferin County offers a stable and promising environment for long-term investment.
Opportunity awaits across Dufferin County, six areas in particular are primed for investment:
2 2 3 3 1 1 4
INVESTMENT OPPORTUNITY:
The Dufferin Rail Trail
Dufferin County is embarking on an ambitious infrastructure improvement project for the Rail Trail, positioning it as a premier tourism asset in the region. The Dufferin Rail Trail is the 38.1 km Dufferin portion of the former rail corridor running from Orangeville, through Amaranth, Shelburne and Melancthon, to Dundalk. This scenic trail, rich in natural beauty and historical significance, offers a unique opportunity for private tourism investment. By developing several properties along the Rail Trail, investors can tap into the growing demand for outdoor recreation, cultural experiences, and sustainable tourism. There are specific properties along the Rail Trail that have been identified for tourism investment.
The Dufferin Rail Trail is a 38km undeveloped corridor running parallel to Hwy 10 and County Road 11
History of The Rail Trail
Strategic Advantages of the Rail Trail Properties:
Proximity to Natural and Historical Attractions
Scenic Landscapes: The Rail Trail traverses through some of the most picturesque landscapes in Dufferin County, including forests, farmlands, and rolling hills, making it an attractive destination for nature enthusiasts.
Historical Significance: The trail follows the route of a former railway, offering historical context and storytelling opportunities that can be incorporated into tourism developments.
Accessibility and Connectivity
Major Roadways: The Rail Trail is easily accessible from major roadways, connecting it to nearby towns and cities such as Orangeville and Shelburne.
Public Transportation: Existing public transportation routes can be enhanced to improve access to the trailheads and key points along the trail.
Existing Infrastructure and Development Potentials
Utility Services: Properties along the Rail Trail are serviced by existing utilities, reducing the need for extensive infrastructure development.
Potential for Diverse Developments: The properties offer flexibility for various types of tourism-related developments, including lodging, dining, recreational facilities, and cultural attractions.
Investing in properties along the Dufferin County Rail Trail offers a compelling opportunity for private tourism investors. The strategic advantages of the location, combined with the proposed development plan, promise significant economic benefits and alignment with community goals. By enhancing the trail’s natural, cultural, and recreational offerings, investors can create a vibrant and sustainable tourism destination that attracts visitors, supports local businesses, and enriches the cultural fabric of Dufferin County.
Mansfield North Recreation Area (Mulmur)
The Mansfield North Recreation Area is recognized as a prime development area for recreation and tourism with about 3.97 acres available for development. The Mansfield North Recreation Area in Mulmur has been identified for potential development opportunities primarily focused on recreation, recreationrelated activities, and limited residential uses. The area is intended to balance development with the preservation of natural landscapes and open spaces.
According to section 5.1 of the Official Plan, recreation and recreation-related developments, including housing, are allowed within the Mansfield North Recreation Area. Developments on non-residential lands should generally follow a Recreation Area Master Plan and Master Servicing Plan. Site-specific amendments to the plan may be considered for proposals that align with the plan’s goals and objectives.
To add, section 5.39 states “New intensive recreational developments and associated activities shall generally be encouraged to locate within Settlement Areas (where they are oriented toward and serve a local community) or in the Mansfield North Recreation Area (where they are oriented toward the land or a broader recreational or tourism market).”
More information on the Mansfield North Recreation Area can be found in section 8.5 of the Official Plan.
Key development opportunities in the Mansfield North Recreation Area:
Recreation and Tourism Facilities
Explore the Outdoors: The area is ideal for the development of recreational facilities, such as parks, trails, campsites, and outdoor activity centers. These developments can cater to both locals and tourists, enhancing the area’s appeal as a recreational destination.
Recreation-Related Residential Development
Staycation: There is potential for limited residential development within the area, particularly housing that complements the recreational character of the region. This could include vacation homes, cottages, or small residential communities designed for those seeking a lifestyle connected to outdoor activities.
Eco-Tourism and Sustainable Development
Eco-tourism: Given the area’s natural beauty and environmental significance, there are opportunities for eco-tourism ventures that focus on sustainable development. This could include environmentally friendly lodges, nature reserves, or guided outdoor experiences that highlight the local ecosystem.
Event and Retreat
Centers:
Let’s Gather: The scenic and tranquil environment makes Mansfield North an attractive location for event venues or retreat centers. These could host corporate retreats, weddings, or wellness programs, drawing visitors to the area.
Primrose at 89 and 10 (Mulmur)
Primrose, located in the Township of Mulmur, offers over 100 acres and various development opportunities due to its strategic location at the intersection of major highways (Highways 89 and 10) and its proximity to larger urban centers like Orangeville.
According to section 8.4.A.3 of the Township of Mulmur’s Official plan, the Primrose area in Mulmur is primarily designated for industrial and commercial uses due to its strategic location at the intersection of Highways 10 and 89. Already hosting several commercial operations, the area is attracting significant interest from landowners, investors, and developers for further business and industrial development. It is expected to become a central hub for business growth and economic activity in the Township.
Key development opportunities in Primrose:
Residential Development
A Place to Call Home: With its rural charm and access to amenities, Primrose could attract residential development, particularly for those looking to live in a quieter area while still being close to urban centers. There’s potential for single-family homes, estate lots, or small residential communities.
Commercial
and Retail Development
Shopping: Given its location at a major crossroads, Primrose could support commercial development, such as retail stores, restaurants, and service-oriented businesses catering to both locals and travelers.
Industrial Development
If You Build It: The area’s access to major highways makes it suitable for light industrial or warehousing uses, particularly businesses that benefit from good transportation links.
Tourism and Recreation
The Great Outdoors: The scenic surroundings of Mulmur, including nearby recreational areas and trails, present opportunities for tourism-related developments such as accommodations, recreational facilities, or eco-tourism ventures.
INVESTMENT OPPORTUNITY:
Museum Corridor (Mulmur)
The Highway 89 and Airport Road corridor, located near the Museum of Dufferin, offers several development opportunities due to its strategic location and visibility. This area serves as a key intersection within Dufferin County, providing access to major transportation routes and proximity to both urban centers and rural attractions. The Township would consider rezoning on a site-specific basis. This location offers a range of development opportunities that can contribute to economic growth while supporting tourism and preserving the region’s rural charm.
Key development opportunities in the Museum Corridor:
Commercial and Retail Development
Amenities: The corridor is well-suited for commercial and retail businesses, capitalizing on the traffic flow along Highway 89 and Airport Road. Potential developments could include restaurants, cafes, shops, and service stations that cater to locals, tourists, and travelers passing through the area.
Tourism and Hospitality
Be Our Guest: Given its proximity to the Museum of Dufferin, the area could be developed to support tourism. Opportunities exist for hospitality ventures such as hotels, motels, or bed-and-breakfast establishments, providing accommodations for visitors exploring the museum and the broader region.
Cultural and Recreational Facilities
Colour the County: The area could also support the development of cultural or recreational facilities that complement the Museum of Dufferin. This might include event spaces, outdoor activity centers, or themed attractions that draw tourists and enhance the cultural landscape of the region.
Township of Amaranth
Amaranth currently has properties designated as industrial and commercial uses in the south east corner of the Township. The Township will be reviewing its Official Plan and Zoning by-law to explore additional areas that could be used for further industrial and commercial developments. These areas would most likely be in the north east corner of the Township near Shelburne and in the south east corner of the Township near Orangeville. The Township has an immense amount of agricultural and rural lands that could be potential areas for agri-tourism developments such as wineries, bed & breakfasts and/or farm gate markets. The zoning by-law amendment process allows for individuals to apply to have certain activities added as permitted uses on the property. The Township is excited to explore new opportunities to bring tourism to our vibrant community while still preserving its Rural Roots.
Full details of Amaranth Official Plan
INVESTMENT OPPORTUNITY:
Town of Mono
The Town of Mono has various properties that are potential development and investment opportunities. These properties are zoned Highway Commercial, Local Commercial, Commercial Light Industrial, Special Light Industrial, Rural, and Highway Commercial/Rural. These properties combined offer over 400 acres of available land for development.
The Town of Mono’s Zoning Bylaw and Official Plan offer numerous land use opportunities for development. Including but not limited to light manufacturing, institutional and retail including restaurants, craft breweries and building supply stores.
Town of Mono Official Plan
Mono Zoning Bylaw
18 Airport Road
Hockley Road
FEES AND PERMITS
County of Dufferin Schedule ‘B’ By-Law 2022-2028
Investing in Dufferin County is not just about seizing opportunities—it’s about contributing to a thriving community and shaping a prosperous future.
As the county continues to grow and evolve, investments fuel local development, enhance quality of life, and drive economic vitality. By choosing to invest in Dufferin County, you’re not only positioning your business for success but also supporting the growth and well-being of the entire community. Together, we can build a vibrant, dynamic, and sustainable future for Dufferin County.